JP2006277502A - Article sales system, advertising server, user terminal, article sales method, program and program recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an easy retrieval means for desired article to a user, and to provide an effective measurement means for advertisement effect of a posted advertisement, when selling an article included in a publication on the basis of the posted advertisement of the publication. <P>SOLUTION: An advertisement material 101 and article data 102 of the publication are produced by an article management system 10, advertisement data 103 of the publication are produced by an advertisement data production system 20, publishing data 105 showing a publishing place of the advertisement data 103 are produced by an advertisement publishing management system 30, and they are stored in an advertisement portal server 40. The advertisement portal server 40 transmits a list 108 of the article data related to the advertisement data published to the publishing place designated by advertisement retrieval requirement 107 from a user terminal 50 to the user terminal 50, transmits corresponding article data 110 according to purchase article requirement 109 from the user terminal 50, and stores sales results of the article data 110 associatively with the publishing place as advertisement effect data. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an article sales system, an advertisement server, a user terminal, an article sale method, an article sale program, and a program recording medium, and more particularly, an article of a publication in cooperation with a poster advertisement such as a poster or a train hanging advertisement. The present invention relates to an article sales system, an advertisement server, a user terminal, an article sale method, an article sale program, and a program recording medium. For example, the present invention can be suitably applied to selling articles of publications such as books and magazines via a network such as the Internet.

  In general, publishers publish advertisements such as posters and train suspensions through advertising agencies to convey the contents of publications to consumers and promote sales. In that case, the consumer purchases a publication if there is an article that interests him / her when he / she sees the advertisement, but even if there is an article of interest, the number of publications is small and the price of the publication is reduced. Considering this, there are many cases where actual purchases are not achieved when a sense of value is felt.

  On the other hand, a mechanism for selling articles included in publications as a unit has been proposed. For example, Japanese Patent Application Laid-Open No. 2003-141210 “Electronic Publishing System” shown in Patent Document 1 describes an electronic publishing system that sells article data in an electronic magazine as a single item. In the technology described in Patent Document 1, an electronic publishing station stores electronic composition of articles received from a plurality of publishers in a content server, launches a home page, and sells magazines on the Internet. Using the home page, the user can purchase digital data of a desired article for each article. Further, the electronic publishing station aggregates / analyzes user attributes (age, gender, etc.) and article contents of the article purchased, and provides them to each publisher as marketing data.

  Japanese Patent Application Laid-Open Publication No. 2004-29558 shown in Patent Document 2 describes a technique for providing summary information for each article in a magazine to a user terminal as electronic hanging information. Yes. That is, in the technique described in Patent Document 2, the electronic hanging information includes summary information for each article of the magazine, and if there is a request for reading the article summary from the user terminal, The number of times is grasped as hit information, and the user's interest in each article and the number of times of browsing are managed as information that is reflected in the editing of the magazine.

  Further, in JP 2002-342209 A, “Advertising Information Providing Method and Server and Recording Medium on which the Method is Programmed and Recorded” shown in Patent Document 3, an advertisement posted in a public place such as a station or a train. The technology for providing the detailed advertisement information to the mobile terminal device is described. Furthermore, when accessing the advertisement information providing server from the mobile terminal device, it indicates the type of advertisement and the access key indicating the posting location, and the user requests a service based on the access key. It is possible to browse advertisement information with content corresponding to the posting location. Further, the browsing result (access history) of the advertisement information of the user is obtained as the advertisement effect for each posting place indicated by the access key.

Japanese Patent Laying-Open No. 2003-141210 (page 3, FIG. 2) JP-A-2004-295584 (page 6-7, FIG. 3) JP 2002-342209 A (page 5-6, FIG. 10)

  If the above-mentioned patent document 1 is used, for example, when a user who has seen a magazine hanging advertisement in a train carries a portable terminal that can be connected to the Internet, the user accesses the homepage of the content server related to the magazine, You can search for articles that interest you with hanging advertisements and purchase the articles (if you sell them individually). This means that advertising agencies and publishers had the effect of advertising the magazines they published. However, since the content server homepage in Patent Document 1 does not grasp the purchase of the article in particular in association with the placement of an advertisement such as a poster or hanging, the advertising effect of a poster or hanging cannot be measured. .

  Furthermore, the technique described in Patent Document 1 provides article data of magazines to users, but in the same way as the article summary providing technique in Patent Document 2, the location of the browsing request and advertisement presentation Because there is no linkage with information, if there is a browsing request from the user who saw the advertisement, all the magazine information provided by the publisher is displayed in a list, and the user searches the list of all the magazine information Thus, it is necessary to extract and select a desired article. As the amount of magazine information displayed in a list increases, a lot of labor is required for searching. And, as a result of this search, when a hit article is obtained, the article can be sold for the first time, and it is difficult to obtain an effective advertising effect. No information is available.

  From the user's point of view, as mentioned above, when the quantity of sales articles handled on the homepage has become enormous, the amount of information displayed in the list increases, and the advertisement articles that I saw Searching takes a lot of effort.

  Further, the technique described in Patent Document 3 provides detailed information of an advertisement to the mobile terminal device using an access key indicating the advertisement posting location, but only one type of advertisement is targeted. The access key is information for subdividing one type of the advertisement into detailed information such as by region. For example, the concept of a placement area is not intended to manage a plurality of advertisements for each area. It is not intended to expect an effective advertising effect by providing advertisements according to the viewing location.

  Therefore, the present invention enables an advertising agency or publisher to place an effective advertisement in accordance with the placement area and reliably grasp the advertising effect of the advertisement placed in accordance with the placement area. An object of the present invention is to provide an article sales system, an article sales method, an article sales program, and a program recording medium that enable a user to easily search for a desired article when viewing a presented advertisement.

  That is, the article sales system, the article sales method, the article sales program, and the program recording medium according to the present invention manage a plurality of advertisements posted in public places using the concept of “publication area”. If a user who saw a hanging advertisement posted a little earlier in the train, for example, wants to know information about the advertisement he is interested in, not all advertisements provided by the advertising agency. The user can easily select a desired article from advertisements actually viewed by the user by providing a list of articles posted in the advertisement only for the advertisement posted in the area where the user is currently present. The purpose is to provide a searchable technology.

  Furthermore, for example, it sells articles triggered by browsing advertisements posted in public places such as trains, etc., and tries to obtain the advertising effect data of each advertisement by obtaining the sales volume for each advertisement posting place. In this case, it is an object of the present invention to provide a technology that can surely grasp the advertising effect of the advertisements posted for each posting place by managing each advertisement by the concept of “posting area”.

  In order to solve the above-described problems, the article sales system, the advertisement server, the user terminal, the article sales method, the article sales program, and the program recording medium according to the present invention employ the following characteristic configurations.

(1) Article management system for producing / managing article data of a publication and advertisement material of the publication, advertisement data production system for producing advertisement data of the publication from the advertisement material, and placement of the advertisement data An advertisement placement management system for creating placement data indicating a location, the article data created by the article management system and the placement data created by the advertisement placement management system are accumulated, and the user terminal that has purchased the article data is stored in the user terminal An article sales system comprising: an advertising portal server for transmitting; and a user terminal for displaying the article data transmitted from the advertising portal server, wherein the advertising portal server transmits the article data to the user terminal. When providing the sales procedure, let the user terminal specify the placement location or the placement code. Accordingly, a list of the article data included in the publication of the advertisement published in the publication place is transmitted to the user terminal, and the article data selected as a purchase request from the list by the user terminal is transmitted to the user terminal. Article sales system to send to.
(2) When the advertisement portal server transmits article data desired to be purchased to the user terminal, the article of (1) is stored as advertisement effect data in association with the sales result of the article data corresponding to the place of publication. Sales system.
(3) A first means for storing article data of a publication and placement data indicating a place where the advertisement data of the publication is placed, and a procedure for selling publication article data to a user terminal are provided. In this case, a second means for causing the user terminal to designate the placement location or the placement code, and a list of the article data included in the publication of the advertisement placed at the designated placement location to the user terminal. An advertisement server comprising: a third means for transmitting; and a fourth means for transmitting article data selected as a purchase request from a list at the user terminal to the user terminal.
(4) The advertisement according to (3) above, wherein when the article data desired to be purchased is transmitted to the user terminal, the sales result of the article data is associated with the placement place and stored as advertisement effect data. Server.
(5) Refer to the advertisement data of the published publication and specify the place where the advertisement data was published or the placement code indicating the place of publication when purchasing the article data of the publication. A first means for transmitting the search request, a second means for receiving and displaying a list of article data included in the publication of the advertisement that has been placed at the designated placement location, and a list of the displayed article data A user terminal comprising: third means for selecting article data desired to purchase and transmitting a purchase request; and fourth means for receiving and displaying the selected article data desired for purchase.
(6) First step of creating / saving article data of a publication and publication data indicating a place where the advertisement data of the publication is published, and providing a procedure for selling the article data to the user terminal A second step for causing the user terminal to designate the placement place or the placement code, and sending a list of the article data included in the publication of the advertisement placed at the designated placement place to the user terminal. And a fourth step of transmitting article data selected as a purchase request from a list at the user terminal to the user terminal.
(7) When the article data desired to be purchased is transmitted to the user terminal, the article according to (6) above, which has a fifth step of storing the sales result of the article data as the advertisement effect data in association with the publication place. Sales method.
(8) A first step of storing article data of a publication and placement data indicating a place where the advertisement data of the publication is placed, and a procedure for selling publication article data to the user terminal are provided. In this case, a second step of causing the user terminal to designate the placement location or the placement code, and a list of the article data included in the publication of the advertisement placed in the designated placement location to the user terminal. An article selling program comprising: a third step of transmitting, and a fourth step of transmitting article data selected as a purchase request from a list at the user terminal to the user terminal.
(9) When the article data desired to be purchased is transmitted to the user terminal, the advertisement server has a fifth step of saving the advertisement data as advertisement effect data in association with the posting place, for the advertisement server. 8) Article sales program.
(10) Referring to the advertisement data of the published publication, when the article data of the publication is purchased, specify the place where the advertisement data was published or the placement code indicating the place of publication. A first step of transmitting a search request, a second step of receiving and displaying a list of article data included in the publication of the advertisement that has been placed at the specified placement location, and a list of the displayed article data The article sales program which has for the user terminal the 3rd step which selects the article data desired from purchase, and transmits a purchase request, and the 4th step which receives and displays the selected article data desired to purchase .
(11) A program recording medium for recording the article sales program for the advertisement server (8) or (9) and / or the article sales program for the user terminal (10) on a computer-readable recording medium.

  According to the article sales system, the advertisement server, the user terminal, the article sale method, the article sale program, and the program recording medium according to the present invention, in the process where the advertisement portal server sells the article of the publication, the user can purchase the article. The placement area of the browsed advertisement can be specified, and the number of articles sold for each placement area is stored as advertisement effect data, so that the advertisement effect for each advertisement can be effectively grasped.

  In addition, since advertisement advertisement data and article data are managed in association with each other, when a user searches for an article from an article sales site such as an advertisement portal server, it is posted in the advertisement area where he / she is. It is only necessary to extract a desired magazine name or article from the advertisements that have been displayed, that is, limited advertisements that the user has actually seen, and a desired article can be easily searched.

  Hereinafter, preferred embodiments of an article sales system, an advertisement server, a user terminal, an article sale method, an article sale program, and a program recording medium according to the present invention will be described with reference to the accompanying drawings. In the following description of the embodiments, specific examples of the article sales system according to the present invention and an example of the network connection mode will be described in detail with reference to the drawings, and then the article sales method according to the present invention will be described. An example of a specific processing method will be described in detail with reference to a sequence diagram. With this description, an example of an article sales program that realizes the article sales method as a program that can be executed by a computer, and an example of a program recording medium that records the article sales program on a computer-readable recording medium, Since it can be easily conceived, a description of specific embodiments relating to these inventions is omitted.

  FIG. 1 is a block diagram illustrating an example of the structure of an article sales system according to the present invention. An article sales system 100 in FIG. 1 includes an article management system 10 that produces and manages article data and advertisement materials of publications such as books and magazines, an advertisement data production system 20 that produces advertisement data of publications, and an advertisement data It has at least an advertisement placement management system 30 that manages placement places, an advertisement portal server 40 that stores article data and sells it to a user, and a user terminal 50 that is used for searching advertisement information and purchasing / browsing article data.

  The article management system 10 outputs the produced article material data for terminal 102 to the advertisement portal server 40 to provide the user with the advertisement material data 101 used for the advertisement related to the article material data. Output for. The advertisement data production system 20 produces advertisement data 103 based on the advertisement material data 101 output from the article management system 10 and outputs it to the advertisement placement management system 30.

  The advertisement placement management system 30 generates an advertisement ID that can uniquely identify the advertisement data 103 together with the placement data 105 indicating the place where the advertisement data 103 output from the advertisement data production system 20 is placed. The advertisement data 104 assigned to is output to the advertisement portal server 40. The advertisement portal server 40 stores the terminal article material data 102 output from the article management system 10, the advertisement data 104 output from the advertisement placement management system 30, and the placement data 105 in association with each other, and is used by the user. Article sales service is provided to the terminal 50.

  The advertisement data 104 and the advertisement data 105 output from the advertisement placement management system 30 are also output to the posting work company terminal 60 externally connected to the article sales system 100. Based on the advertisement data 104 and the posting data 105 received by the company terminal 60, advertisement information is created and posted in the area to be posted.

  The user terminal 50 transmits, to the advertisement portal server 40, an advertisement search request 107 with a placement location where the advertisement that the user is currently viewing has been placed, or a placement code indicating the placement location, by an operation from the user. Then, the advertisement portal server 40 extracts the stored article material data and advertisement data for the terminal based on the received placement location or the published data, and the user terminal 50 as the advertisement search result and the sellable article list 108. Output for. The user terminal 50 that has received the selection operation from the user who has viewed the advertisement search result and the sellable article list 108 transmits an article purchase request 109 for purchasing the selected article to the advertisement portal server 40. The advertisement portal server 40 reads the article requested for purchase and outputs the article as terminal article data 110 to the user terminal 50.

  Further, the advertisement portal server 40 updates the advertisement effect data on the assumption that there is an advertisement effect of the advertisement posted in the corresponding posting area regarding the sale of the article specified in the article purchase request 109 from the user terminal 50. At the same time, it is output to the advertisement placement management system 30 as advertisement effect data 106 at an appropriate timing. The advertisement placement management system 30 indicates that the advertisement data 104 and the placement data 105 indicated by the advertisement effect data 106 have an advertisement effect. Are stored and output and displayed as appropriate.

  In general, the article management system 10 is used by a publisher, the advertisement data production system 20 and the advertisement placement management system 30 are used by an advertising agency, the advertisement portal server is used by a service provider, and the user. The terminal is used by a consumer (user), but is not limited thereto.

  Next, the article management system 10 and the advertisement data production system 20 shown in FIG. 1 will be described in more detail with reference to FIG. FIG. 2 is a block diagram illustrating an example of the internal configuration of the article management system 10 and the advertisement data production system 20 of the article sales system 100 according to the present invention.

  In FIG. 2, an article management system 10 includes an article data storage device 11 for storing article data of a produced publication, an information processing unit 12 for producing article data and advertisement material, and data transmission / reception processing, and the Internet. A network connection unit 13 for connecting to the network 70.

  Here, the article data is managed for each magazine such as a book or a magazine as shown in FIG. FIG. 4 is a data structure diagram showing an example of article data produced by the article management system 10 of the article sales system 100 according to the present invention. Article data of one magazine is usually composed of a plurality of articles, such as articles “new product information”, “interview”, etc. of the magazine name <weekly xx> shown in FIG. , Heading data, text data, magazine image data, magazine layout data, sales price data, and the like are set. The sales price data is a stand-alone selling price of an article, and the article “not for sale” is set for an article that is not sold. In the example shown in FIG. 4, the magazine image data and the magazine layout data are not shown because they are electronic data used in software for producing the magazine.

Returning to FIG. 2, the article management system 10 uses the journal name data, heading data, body text, and magazine image of the article data shown in FIG. 4 as the advertisement material data 101 via the network 70. The data is transmitted from the network connection unit 13 to the data production system 20. Further, the article management system 10 advertises the magazine name data, the heading data, the body text of the article that can be sold, and the image for the magazine as the article material data 102 for the terminal via the network 70. It transmits from the network connection unit 13 to the portal server 40 (see FIG. 1).
If there are many articles that cannot be sold, only data relating to articles that can be sold may be stored in the advertisement portal server 40 as the article material data 102 for terminals.

  The advertisement data production system 20 produces advertisement data based on the advertisement data storage device 21 that stores advertisement data such as posters and train hanging advertisements and the advertisement material data 101 received from the article management system 10. And at least an input unit 22 for receiving advertisement editing information, an information processing unit 23 that performs advertisement data production processing and data transmission / reception processing, and a network connection unit 24 for connection to the network 70. Has been.

  Here, the advertisement data produced by the information processing unit 23 of the advertisement data production system 20 has a configuration in which an image file is assigned to a magazine name, as shown in FIG. The image file is an advertisement image for posting a poster or a hanging advertisement as shown in FIG. FIG. 5 is a data structure diagram showing an example of advertisement data produced by the advertisement data production system 20 of the article sales system 100 according to the present invention.

  In FIG. 2, advertisement editing information input to the input unit 22 of the advertisement data production system 20 is information for editing for producing advertisement data. This is output from an advertisement image creation program (not shown) that automatically creates an advertisement image for posting based on the advertisement material data 101 from the article management system 10 in addition to the operation information of the operator who produces the advertisement. It may be a processing instruction.

  The advertisement data production system 20 transmits the produced advertisement data 103 from the network connection unit 24 via the network 70 to the advertisement placement management system 30 (see FIG. 1).

  Next, the advertisement placement management system 30, the advertisement portal server 40, and the user terminal 50 shown in FIG. 1 will be described in more detail with reference to FIG. FIG. 3 is a block diagram illustrating an example of the internal configuration of the advertisement placement management system 30, the advertisement portal server 40, and the user terminal 50 of the article sales system 100 according to the present invention.

  In FIG. 3, the advertisement placement management system 30 assigns an advertisement ID to the advertisement data 103 received from the advertisement data production system 20 and saves it, and a placement data that saves placement data indicating the place where the advertisement is placed. In order to connect to the data storage device 32, the input unit 33 for inputting the placement information for designating the placement of the advertisement, the information processing unit 34 for creating the draft data and the data transmission / reception process, and the network 70 Network connection unit 35 at least.

  As shown in FIG. 6, the advertisement data stored in the advertisement data storage device 31 has an advertisement ID that can uniquely identify the advertisement data for each magazine name of the advertisement data 103 received from the advertisement data production system 20. It has been granted. FIG. 6 is a data structure diagram showing an example of advertisement data produced by the advertisement placement management system 30 of the article sales system 100 according to the present invention.

  3, the advertisement placement management system 30 uses the advertisement data stored in the advertisement data storage device 31 as advertisement data 104 via the network 70 and the advertisement portal server 40 and the posting work company terminal 60 (see FIG. 1). ) From the network connection unit 35.

  Further, as shown in FIG. 7, the placement data manages the place where the advertisement data is placed for each predetermined placement area set in advance. The placement area indicates a management division (posting place) of a place where the advertisement data 104 is put out, that is, an advertisement posting place, and is classified into, for example, a predetermined floor of a building, a train name, and XX ward ○ Chome. FIG. 7 is a data structure diagram showing an example of the placement data created by the advertisement placement management system 30 of the article sales system 100 according to the present invention. FIG. 7 shows an example of a train <XX line> as the placement area, where the place code is “A01”, the advertisement data with the advertisement ID “Z0011”, and the advertisement ID “Z1234” for “B01”. ..., Respectively.

  FIG. 8 shows an internal schematic diagram showing an example of an advertisement posting place in the train of the train <XX line> exemplified as the placement area of the article sales system 100 according to the present invention. In the case of FIG. 8, there are advertisement places on the ceiling (A01), the upper part of the window (B01), the door part (C01), the wall surface (D01), etc., as shown in FIG. It is managed as a location code on the data. Then, an advertisement ID of an advertisement to be posted is assigned to each location code.

  The advertisement placement management system 30 uses the placement data stored in the placement data storage device 32 as the placement data 105 to the advertisement portal server 40 and the posting work company terminal 60 (see FIG. 1) via the network 70. It is transmitted from the network connection unit 35.

  Here, the posting work company terminal 60 shown in FIG. 1 will be further described. The posting company is a company that performs posters and hanging advertisements. In this posting work company, based on the advertisement data 104 received by the posting work company terminal 60 installed in the posting work company, the advertising material for posting as illustrated in FIG. 5B is printed, The advertisement is posted at the placement location designated by the placement data 105.

  Next, the advertisement portal server 40 stores an advertisement data storage device 41 that stores the advertisement data 104 received from the advertisement placement management system 30, and a placement data storage device 42 that stores the placement data 105 also received from the advertisement placement management system 30. And an article data storage device 43 for storing terminal article data created based on the terminal article material data 102 received from the article management system 10 (see FIG. 1), and an advertisement effect for storing data indicating the advertisement effect Data storage device 44, article sales program according to the present invention, storage unit 45 for storing, for example, website data for providing article sale procedures to the user terminal 50 used by the user, and article sale program Etc., and the advertisement search result and sales in response to the advertisement search request 107 from the user terminal 50 The possible article list 108 is created and transmitted, the terminal article data 110 is read and transmitted in response to the article purchase request 109 from the user terminal 50, or the advertisement effect data 106 is generated and the advertisement placement management system 30 includes at least an information processing unit 46 that performs processing to transmit to the network 30 and a network connection unit 47 for connecting to the network 70.

  The advertisement data stored in the advertisement data storage device 41 and the placement data stored in the placement data storage device 42 are the advertisement data in the advertisement data storage device 31 of the advertisement placement management system 30 and the placement data in the placement data storage device 32, respectively. The description is omitted here.

  Further, the terminal article data stored in the article data storage device 43 is managed for each magazine such as a book or a magazine as shown in FIG. FIG. 9 is a data structure diagram showing an example of terminal article data stored in the advertisement portal server 40 of the article sales system 100 according to the present invention, and has the same structure as the article data shown in FIG. 4 produced by the article management system 10. It is made up of. However, in the case of the terminal article data in FIG. 9, the text text data and the terminal image data of the article relating to “interview” indicating “sale not possible” as the sales price is data that is not transmitted to the user terminal 50. Therefore, it is not necessary to store in the article data storage device 43.

  Preferably, the heading data, the body text data, and the sales price data use the information of the terminal article material data 102 received from the article management system 10 as it is, but for the magazine image and the magazine layout, Since it may be unsuitable for article display on the user terminal 50, in that case, the information of the terminal article material data 102 is converted in accordance with the display resolution of the user terminal 50 by using a known resolution conversion means. The terminal image data and terminal layout data are generated and stored in the article data storage device 43, respectively.

  Further, the advertisement effect data stored in the advertisement effect data storage device 44 is managed for each placement area as shown in FIG. FIG. 10 is a data structure diagram showing an example of the advertisement effect data accumulated in the advertisement portal server 40 of the article sales system 100 according to the present invention, and in the train <XX line> which is a predetermined placement area. For each advertisement ID of a plurality of advertisements posted in the table, the headline data of an article that can be sold separately, the sales volume of the article (that is, the sales record), the sales time zone, and the user attributes are stored. Yes.

  The sales quantity is the number of articles that have been processed to accept an article purchase request 109 from the user terminal 50 described later. As shown in FIG. 10, together with the sales quantity, the sales time zone in which the purchase process is executed and the statistical values of the attributes (for example, age, gender, etc.) of the user who purchased the article may be stored. The advertisement effect data stored in the advertisement effect data storage device 44 is passed through the network 70 as the advertisement effect data 106 to the advertisement placement management system 30 operated by the advertisement agency at a predetermined timing. And transmitted from the network connection unit 47.

  Next, the user terminal 50 includes an input unit 51 that receives a terminal operation from the user, a display unit 52 that displays article data purchased from, for example, a website of the advertising portal server 40, and a web page such as an article purchase procedure. Connected to a network 70, a browser section for displaying article data, an article browsing application for displaying article data, a storage section 53 for storing purchased article data, an information processing section 54 for executing various applications, and the network 70. And at least a network connection unit 55.

  The detailed operation until the article data is purchased will be described with reference to the processing sequence diagram of FIG. 11 described later. As shown in FIG. 1, the user terminal 50 uses, for example, a browser application to use the advertisement portal server 40. In response to this, an advertisement search request 107 for requesting a list of advertisements belonging to the placement area where the current location of the user is specified is issued via the network 70. Upon receiving the advertisement search request 107, the advertisement portal server 40 sends an advertisement search result indicating a list of advertisements that can be sold and a list of available articles 108 to the requesting user terminal 50 among the advertisements belonging to the placement area. On the other hand, it transmits via the network 70.

  When the user makes a purchase request for an article selected by selecting and operating from the advertisement search result from the advertisement portal server 40 and the list of articles available for sale 108, the user terminal 50 connects the network 70 to the advertisement portal server 40. Via this, an article purchase request 109 is issued. In response to the article purchase request 109, the advertisement portal server 40 transmits terminal article data 110 relating to the article requested for purchase by the user to the user terminal 50 via the network 70 and provides it to the user. The advertisement effect data in the advertisement portal server 40 is updated. After acquiring the requested terminal article data at the user terminal 50, the user can activate the article browsing application and browse the article.

  Next, an example of the article sales method provided by the article sales system according to the present invention will be described in detail with reference to FIGS. The present invention may be realized by an article sales program that implements the article sales method exemplified here as a program executable by a computer, may be realized by hardware logic, or may be implemented by the article sales. The program may be provided by being recorded on a computer-readable recording medium.

  FIG. 11 is a processing sequence diagram showing an example of an article selling method according to the present invention. As an example of the article selling method, the user terminal 50, the advertisement portal server 40, and the advertisement data production of the article selling system 100 shown in FIG. This is shown as a processing sequence in each of the system 20, the advertisement placement management system 30, and the article management system 10. Here, as described above, the user terminal 50 may be equipped with an article sales program for the user terminal that executes processing for requesting the article sales to the advertisement portal server 40, or on the advertisement portal server 40. In addition, an article sales program for an advertisement server that executes processing for selling articles to the user may be provided. Alternatively, an advertisement production program for creating advertisement data related to article sales is installed on the advertisement data production system 20, or an advertisement placement for generating placement data indicating an advertisement data placement area on the advertisement placement management system 30. A program may be equipped, or article data for magazines to be provided to the user may be produced on the article management system 10, or an article production program for producing advertising material may be equipped.

  First, in the article management system 10, article data for magazines is produced and provided to the advertisement portal server 40 and the advertisement data production system 20 (sequence S10). Further, based on the produced article data for magazines, a publication sold at the store is also produced (sequence S11).

  The advertisement data production system 20 produces advertisement data as illustrated in FIG. 5 and provides it to the advertisement placement management system 30. In the advertisement placement management system 30, the advertisement data is exemplified in FIG. Such an advertisement ID is assigned and provided to the advertisement portal server 40 (sequence S12). Subsequently, the advertisement placement management system 30 creates placement data indicating the placement location of the advertisement uniquely specified by the advertisement ID, and provides it to the advertisement portal server 40 (sequence S13).

  In preparation for article sales, the advertisement portal server 40 creates article data for the terminal based on the article data for magazines provided from the article management system 10 and is provided from the advertisement placement management system 30. The advertisement data and the placement data are saved (sequence S14).

  Hereinafter, the continuation of the operation sequence of the article selling method shown in FIG. 11 will be described with reference to the display screen of the user terminal 50 illustrated in FIG. FIG. 12 is a schematic diagram showing an example of the display screen of the user terminal 50 in the article selling method according to the present invention.

  When a user (consumer) finds an article of interest when he / she sees an advertisement such as a magazine or a magazine posted on a poster or a train hanging advertisement, for example, a mobile phone, PHS, portable information terminal, etc. Using the browser application installed in the user terminal 50, the website of the advertisement portal server 40 (in the display screen shown in FIG. 12, the web page displayed as “article sales service” exemplified as (screen 1)) is displayed. Connect (sequence S15).

  Then, the advertisement portal server 40 presents the connected web page information (“article sales service” screen shown in FIG. 12 (screen 1)) to the user terminal 50 as an advertisement placement area selection screen (sequence S16). .

  On the user terminal 50, an “article sales service” advertisement area, that is, an advertisement placement area selection screen as shown in FIG. 12 (screen 1) is displayed. When the user selects a placement area on the display screen of the user terminal 50 and presses the enter button, an advertisement search request 107 for the placement area selected from the user terminal 50 is issued (sequence S17). In the selection screen for the advertisement placement area in (Screen 1) of FIG. 12, a state in which the placement area “XX line” is selected on the user terminal 50 is shown.

  The advertisement portal server 40 searches the advertisement data stored in the advertisement data storage device 42 for the advertisement ID included in the advertisement area designated by the user terminal 50 (sequence S18), and further, the advertisement data storage device. The magazine name data corresponding to the retrieved advertisement ID is retrieved from the advertisement data stored in 41 and provided to the user terminal 50 (sequence S19). As a result, the user terminal 50 switches to an advertisement display screen in a designated area such as the “article sales service” screen shown in FIG. 12 (screen 2), and lists the journal names of publications existing in the designated placement area. Is displayed.

  Next, in the user terminal 50, the name of the magazine that the user is interested in advertising is selected (sequence S20). In the advertisement display screen in the designated area shown in (screen 2) of FIG. 12, “weekly xx” is selected. In response to the selection of the journal name from the user terminal 50, the advertisement portal server 40 refers to the article data stored in the article data storage device 43 using the journal name data as a key, and relates to the specified magazine. The article heading list is searched and provided to the user terminal 50 (sequence S21). As a result, the user terminal 50 switches to the article list display screen of the designated magazine of “article sales service” as shown in (screen 3) of FIG. 12, and the headline of the article published in the designated book / magazine is displayed. Listed.

  In the user terminal 50, a headline desired to be purchased is selected by the user from the displayed headline list of articles. The article list display screen shown in FIG. 12 (screen 3) shows a state where “new product information” is selected. When the user selects an article headline on the article list display screen of the user terminal 50 and presses the enter button, an article purchase request 109 relating to the selected headline from the user terminal 50 is issued to the advertisement portal server 40 (sequence S22). .

  The advertisement portal server 40 retrieves the sales price of the article requested for purchase from the corresponding article data, and presents a purchase confirmation screen to the user terminal 50 (sequence S23). In the user terminal 50, the display switches to the “article sales service” sales price display screen as shown in FIG. 12 (screen 4), and the sales price and purchase button of the article requested to be purchased are displayed. When the user presses the purchase button on the sales price display screen, a purchase decision notification is notified to the advertisement portal server 40 (sequence S24).

  The advertisement portal server 40 presents an article download screen related to an article requested for purchase by the user, as shown in (screen 5) of FIG. When the user selects and selects a download link for an article on the article download screen displayed on the user terminal 50, the advertisement portal server 40 transmits the article data for the terminal desired to purchase to the user terminal 50 (sequence S25). .

  The user terminal 50 stores the received terminal article data (sequence S26). Then, the user terminal 50 starts the article browsing application and browses the stored terminal article data (sequence S27).

  On the other hand, the advertisement portal server 40 updates the sales volume of the advertisement effect data in order to update the effect of the advertisement related to the purchased article after the settlement process (sequence S28). At this time, the advertisement effect data regarding the advertisement data belonging to the placement area selected in the sequence S17 is updated.

  Further, in order to further improve the value of the advertisement effect data, as described above, the user attributes such as the sales time zone and the age / sex may be recorded together with the sales quantity. This user attribute can be acquired by having the user register in advance at the time of registering use of the article sales service. The advertisement effect data is provided and stored in the advertisement placement management system 30 at a predetermined timing (sequence S29).

  As a modification of the embodiment described above, in order to save the storage capacity of the advertisement data storage device 41 and the advertisement data storage device 42 in the advertisement portal server 40, the advertisement data 104 and the advertisement data 105 are obtained from the advertisement submission management system 30. When received, the image file included in the advertisement data 104 illustrated in FIG. 6 and the location code included in the placement data 105 illustrated in FIG. 7 may be deleted and stored.

  Further, in the advertisement portal server 40, as described above, the advertisement data storage device 41 converts the image file of the advertisement data 104 received from the advertisement placement management system 30 into a resolution suitable for display on the user terminal 50. The advertisement image file may also be provided when the journal name data is provided to the user terminal 50 in the sequence S19 of FIG. If it does in this way, when an advertisement thing posted far in the train is worried, an advertisement image file can be displayed on the user terminal 50 at hand, and an advertisement thing can be checked.

  According to the present invention described in detail as one embodiment above, in the process in which a service provider sells a book or magazine article using the advertisement portal server 40, an advertisement viewed by the user as an opportunity to purchase the article is displayed. Since the placement area can be specified and the sales volume of articles for each placement area is accumulated as advertisement effect data, the advertising agency that operates the advertisement placement management system 30 advertises advertisements related to advertisements placed in each placement area. The effect can be grasped. Therefore, the advertising agency can quantitatively report the advertising effect of the published advertisement to the magazine or book publisher including each article.

  In addition, according to the present invention, since advertisement advertisement data and article data are managed in association with each other, when a user searches for an article from an article sales site such as the advertisement portal server 40, By specifying the placement area of the viewed advertisement, you can select the desired journal name or request from the limited journal names or articles belonging to the specified placement area, rather than all journal names and articles that exist as advertisements. It is only necessary to extract articles, and it becomes easy to search for desired articles.

  The configuration of the preferred embodiment of the present invention has been described above. However, it should be noted that such examples are merely illustrative of the invention and do not limit the invention in any way. Those skilled in the art will readily understand that various modifications and changes can be made according to a specific application without departing from the gist of the present invention.

It is a block block diagram which shows one Example of a structure of the article sales system by this invention. It is a block block diagram explaining an example of the internal structure of the article management system of the article sales system by this invention, and an advertisement data production system. It is a block block diagram explaining an example of the internal structure of the advertisement placement management system of the article sales system by this invention, an advertisement portal server, and a user terminal. It is a data structure figure which shows an example of the article data produced with the article management system of the article sales system by this invention. It is a data structure figure which shows an example of the advertisement data produced with the advertisement data production system of the article sales system by this invention. It is a data structure figure which shows an example of the advertisement data produced with the advertisement placement management system of the article sales system by this invention. It is a data structure figure which shows an example of the publication data produced with the advertisement placement management system of the article sales system by this invention. It is an internal schematic diagram which shows an example of the advertisement posting place in the train illustrated as an insertion area of the article sales system by this invention. It is a data structure figure which shows an example of the article data for terminals accumulate | stored in the advertisement portal server of the article sales system by this invention. It is a data structure figure which shows an example of the advertisement effect data accumulate | stored in the advertisement portal server of the article sales system by this invention. It is a processing sequence diagram which shows an example of the article sales method by this invention. It is a schematic diagram which shows an example of the display screen of the user terminal in the article sales method by this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Article management system 11 Article data storage device 12 Information processing part 13 Network connection part 20 Advertisement data production system 21 Advertisement data storage device 22 Input part 23 Information processing part 24 Network connection part 30 Advertisement placement management system 31 Advertisement data storage part 32 Data storage device 33 Input unit 34 Information processing unit 35 Network connection unit 40 Advertising portal server 41 Advertising data storage device 42 Manufacture data storage device 43 Article data storage device 44 Advertising effect data storage device 45 Storage unit 46 Information processing unit 47 Network connection unit DESCRIPTION OF SYMBOLS 50 User terminal 51 Input part 52 Display part 53 Memory | storage part 54 Information processing part 55 Network connection part 60 Publication work company terminal 70 Network 100 Article sales system 101 Advertising material data 102 Article element for terminals Material data 103 Advertising data 104 Advertising data 105 Manufacture data 106 Advertising effect data 107 Advertising search request 108 Advertising search result and sellable article list 109 Article purchase request 110 Terminal article data

Claims (11)

  An article management system that produces and manages article data of a publication and advertisement material of the publication, an advertisement data production system that produces advertisement data of the publication from the advertisement material, and a place where the advertisement data is published An advertisement placement management system that creates placement data, an advertisement that accumulates the article data created by the article management system and the placement data created by the advertisement placement management system, and transmits the article data to the user terminal that purchased the article data An article sales system having a portal server and a user terminal for displaying the article data transmitted from the advertisement portal server, wherein the advertisement portal server performs a procedure for selling the article data to the user terminal. By providing the user terminal with the placement location or the placement code when providing A list of the article data included in the publication of the advertisement that has been published at the placement location is transmitted to the user terminal, and the article data selected as a purchase request from the list by the user terminal is transmitted to the user terminal. Article sales system characterized by doing.   2. The advertisement portal server according to claim 1, wherein when the article data desired to be purchased is transmitted to the user terminal, the sales result of the article data is stored as advertisement effect data in association with the place where the article is placed. Article sales system described.   A first step of creating and storing article data of a publication and advertisement data indicating a place of publication of advertisement data of the publication; and providing a procedure for selling the article data to the user terminal. A second step of causing the user terminal to designate the placement location or the placement code; and a third step of transmitting a list of the article data included in the publication of the advertisement placed at the designated placement location to the user terminal. And a fourth step of transmitting, to the user terminal, article data selected as a purchase request from a list at the user terminal.   5. The method according to claim 3, further comprising: a fifth step of storing article data desired to purchase to the user terminal and storing the article data sales results as advertisement effect data in association with the placement location. 5. Article sales method described.   In the first step of storing the article data of the publication and the publication data indicating the place where the advertisement data of the publication is published, and providing the sales procedure of the article data of the publication to the user terminal, A second step of causing the user terminal to designate the placement location or the placement code; and transmitting a list of the article data included in the publication of the advertisement placed at the designated placement location to the user terminal. 3. An article sales program comprising: a third step, and a fourth step of transmitting article data selected as a purchase request from a list at the user terminal to the user terminal.   When the article data desired to be purchased is transmitted to the user terminal, the advertisement server has a fifth step for storing the article data sales results as advertisement effect data in association with the publication place. The article sales program according to claim 5.   Refer to the advertisement data of the published publication, and when searching for the article data of the publication, specify the place where the advertisement data was published or the search code indicating the place of the search request. From the first step of sending the message, the second step of receiving and displaying the list of article data included in the publication of the advertisement published in the designated publication place, and the list of the displayed article data An article having a third step for selecting desired article data and transmitting a purchase request, and a fourth step for receiving and displaying the selected article data desired for purchase for the user terminal. Sales program.   A program recording, wherein the article sales program for an advertisement server according to claim 5 and / or the article sales program for a user terminal according to claim 7 is recorded on a computer-readable recording medium. Medium.   When the article data desired to be purchased is transmitted to the user terminal, the advertisement server has a fifth step for storing the article data sales results as advertisement effect data in association with the publication place. The article sales program according to claim 8.   Refer to the advertisement data of the published publication, and when searching for the article data of the publication, specify the place where the advertisement data was published or the search code indicating the place of the search request. From the first step of sending the message, the second step of receiving and displaying the list of article data included in the publication of the advertisement published in the designated publication place, and the list of the displayed article data An article sales program comprising a third step for selecting desired article data and transmitting a purchase request, and a fourth step for receiving and displaying the selected article data desired for purchase for a user terminal. A program recording medium for recording the article sales program for an advertisement server according to claim 8 and / or the article sales program for a user terminal according to claim 10 on a computer-readable recording medium.

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