JP2005208751A - Method for automatically servicing notification of video advertisement information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a user to view only vide advertisements independently of program contents, and to select and view only video advertisements that the user wants to view, and to enable a video advertisement provider to instantaneously provide advertisements only to the user who are interested. <P>SOLUTION: A distribution server and an information retrieval automatic notification server are connected with the user through a network, wherein the distribution server distributes provided information and the information retrieval automatic notification server stores the taste genre and retrieval conditions of the user and retrieves video information with the change of contents as a trigger on the basis of the taste genre and retrieval conditions of the user, and notifies the user of matching video information. Thus an information automatic notification service method matching the above purpose can be realized. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a distribution service method for video advertisement information, in particular, commercial CM video information, movie trailer information, video content arrival information, real estate video information, and the like via an information communication network. More specifically, the user uses a video advertisement information automatic notification system, and uses a client terminal device (hereinafter abbreviated as a client terminal) for commercial CM video information, movie trailer information, video content that suits his taste. Register the desired reception conditions for video advertisement information such as arrival information, real estate video information, etc. If the conditions are met, automatically receive video advertisement information and approve distribution and viewing of the video advertisement information. The present invention relates to a video advertisement information automatic notification service method.

  In the conventional broadcast advertisement, a specific CM is inserted into a specific program content, and many viewers watch the same CM. In recent years, a method of applying metadata and inserting a CM that matches a user's preference into content for each user has been studied. For example, “Information providing system, information providing apparatus and Method, information processing apparatus and method, recording medium, and program ".

JP 2003-134436 A "Information providing system, information providing apparatus and method, information processing apparatus and method, recording medium, and program"

  However, the above-described method is a form in which a CM is inserted into the program content in a conventional manner. In such a form, the user views only the video advertisement independently of the program content, It is difficult to select and view only video advertisements that you want to see, and it is difficult to provide advertisements with immediateness only to interested users from the viewpoint of video advertisement providers. There is a problem of being.

  The present invention is for solving the above-described problem, and enables a user to view only video advertisements independently of program contents or to select and view only video advertisements to be viewed, and An object of the present invention is to realize a video advertisement information automatic notification service that enables a video advertisement provider to provide an advertisement with immediacy only to users who are interested.

  In the present invention, the following procedures or means are taken in order to solve the above-described problems.

  That is, in order to achieve the above object, the present invention according to claim 1 is a product CM video information automatic notification service method that suits user preferences, comprising a communication network and a client terminal device connected to the communication network. , Managing new registration, change, and deletion of product CM video information, managing user's preference genre and / or desired conditions, automatically notifying the user of product CM video information, and searching for product CM video information The present invention is applied to a product CM video information automatic notification system including an information retrieval automatic notification server and a content distribution server that distributes product CM video information and / or content. And / or the search condition and the notification reservation information as a condition for receiving the notification are automatically sent through the information search. The information search automatic notification server receives a preference genre and / or search condition and notification reservation information transmitted from the client terminal device and stores them in a data area associated with each user. And a procedure in which the information search automatic notification server performs a search using the preference genre as a parameter, performs a process based on the notification reservation information, and notifies the client terminal device of commercial CM video information suitable for the search The client terminal device receives the merchandise CM video information, displays the merchandise CM video information and a viewing intention confirmation on a screen, and selects display information for affirming the viewing, whereby the communication A viewing request for viewing the commercial CM video information via the network is sent to the content distribution server. And having a procedure to.

  According to a second aspect of the present invention, there is provided a movie trailer information automatic notification service method that suits user preferences, including a communication network, a client terminal connected to the communication network, and new registration and change of movie trailer information. , Management of deletion, management of user's favorite genre and / or desired conditions, automatic notification of movie trailer information to the user, retrieval of movie trailer information, and movie trailer information and / or Alternatively, the present invention is applied to a movie trailer information automatic notification system configured to include a content distribution server that distributes content, and the client terminal device serves as a user's favorite genre and / or search condition and a condition for receiving a notification. A procedure for transmitting notification reservation information to the information search automatic notification server; and An intelligent server receives preference genres and / or search conditions and notification reservation information transmitted from the client terminal device, and stores them in a data area associated with each user, and the information search automatic notification server includes: The search is performed using the preference genre as a parameter, the movie trailer information suitable for the search is processed based on the notification reservation information, and the client terminal device is notified of the procedure. For receiving the trailer information, displaying the movie trailer information and viewing intention confirmation on the screen, and selecting the display information for affirming the viewing, thereby viewing the movie trailer information via the communication network And a procedure for transmitting a viewing request to the content distribution server.

  According to a third aspect of the present invention, there is provided a video content arrival status automatic notification service method suitable for a user preference, including a communication network, a client terminal device connected to the communication network, and a new video content. Information retrieval automatic notification server that manages registration, change, and deletion, manages user's favorite genre and / or desired conditions, automatically notifies video content arrival information to the user, and retrieves video content information And a content distribution server that distributes video content, and is applied to a video content arrival status automatic notification system, in which the client terminal device receives user preference genres and / or search conditions and receives notifications. Notification reservation information as a condition for the information retrieval automatic notification server A procedure for transmitting, and a procedure in which the information retrieval automatic notification server receives a preference genre and / or search condition and notification reservation information transmitted from the client terminal device, and accumulates them in a data area associated with each user; The information search automatic notification server performs a search using the preference genre as a parameter, performs processing based on the notification reservation information, and notifies the client terminal device of the arrival status of video content suitable for the search And the client terminal device receives the video content arrival information, displays the video content arrival status and viewing intention confirmation on the screen, and selects display information for affirming the viewing. In order to view the arrival status of video content via the communication network And having a step of transmitting a viewing request to the content distribution server.

Further, the present invention as claimed in claim 4 is a real estate video information automatic notification service method that suits user preferences, including a communication network, a client terminal device connected to the communication network, and new registration of real estate video information. , Change and delete management, manage the search conditions of real estate desired by the user, automatically notify the real estate video information to the user, and search the real estate information, information retrieval automatic notification server and real estate video The present invention is applied to a real estate video information automatic notification system configured to have a content distribution server for distributing information and / or video content, and the client terminal device receives real estate search conditions and notification reception desired by the user. A procedure for transmitting notification reservation information as a condition for the information retrieval to the automatic information retrieval server, and the information retrieval automatic notification server Receiving a real estate search condition and notification reservation information transmitted from the client terminal device, and storing the real estate search condition and notification reservation information in a data area associated with each user, and the information search automatic notification server sets the real estate search condition as a parameter And a procedure for performing processing based on the notification reservation information and notifying the client terminal device of video information of real estate conforming to the search, and the client terminal device receives the video information of the real estate. Displaying the real estate video information and the willingness to view on the screen, and selecting the display information for affirming the viewing, thereby requesting a viewing request for viewing the real estate video information via the communication network. And transmitting to the content distribution server.

  By these methods, the user can view only the video advertisement independently of the program content, or select and view only the video advertisement that he / she wants to watch, and only the user who is interested in the video advertisement provider It is possible to realize a method capable of providing an advertisement with immediacy.

According to the present invention, the following highly convenient and excellent effects can be obtained.
(1) Since only commercial CM videos, movie trailers, video / content arrival information, and real estate video information of a genre that is of interest to the user are notified, the advertisement effect is enhanced when viewed from the advertisement provider side.
(2) Users can register new product CM videos, movie trailers, video / content arrival information and real estate video information that meets the desired conditions, and receive automatic notification when they are updated. Thus, it is possible to save time and trouble of searching and to know information change immediately.

  Hereinafter, embodiments and operations for carrying out the present invention will be described with reference to the accompanying drawings. The following description is intended to help understanding of the present invention and does not limit the scope of the claims of the present invention.

  FIG. 1 is a connection diagram showing a system configuration example according to an embodiment of the present invention. In the figure, the communication network 1, the client terminal 2 connected to the communication network 1, and the new registration, change, and deletion of video advertisement information and / or distribution contents are managed, and the user's favorite genre and / or desire An information search automatic notification server 3 that manages conditions, automatically notifies video advertisement information to a user, and searches for video advertisement information, and a content distribution server 4 that distributes video advertisement information and / or distribution content It is shown that it is configured.

  FIG. 2 is a sequence chart showing an operation example of the present invention. This figure shows a sequence among the client terminal 2, the information retrieval automatic notification server 3, and the content distribution server 4 (in the following description, step n is abbreviated as Sn). .

  The client terminal 2 wants the information search automatic notification server 3 to receive notifications, and receives the product CM type, movie trailer, user preference genre of video / content arrival information and / or desired search condition of real estate video information, and notification A condition for receiving notification such as a time zone is included in a message such as a standard presence protocol and transmitted (S1, S2).

  Here, the desired search condition registration, user preference genre, and automatic notification reservation information of S1 and S2 may be transmitted individually or simultaneously, and in the case of simultaneous transmission, all information may be included in one transmission message. Absent.

  The information retrieval automatic notification server 3 manages new registration, change, and deletion of video advertisement information and / or distribution content (hereinafter simply referred to as content) by a database system or the like. , Receive desired search conditions and automatic notification reservation information individually or simultaneously, store the data in the data area associated with each user (S3), and search the content database using the preference genre and desired search conditions as parameters (S4) After holding the search result, automatic notification reservation processing such as notification time control is performed according to the automatic notification reservation information from the client terminal 2 (S5), and the video is displayed on the client terminal 2 when the notification conditions are matched. Advertisement information is transmitted (S6).

  Also, after the data is accumulated in S3, if there is a state change such as new registration, change, or deletion of the content, the state change is used as a trigger to search the user associated with the content, and the search result The user is notified after performing automatic notification processing. As a result, once a user registers a favorite genre, the user is automatically notified when there is a new registration or change of content belonging to that genre unless the registration information is actively changed. There is no need to search each time, and changes are not missed. In addition, the search for distribution content assumes a search system using standard content metadata so that detailed search can be performed under various conditions.

FIG. 3 shows an operation flowchart of the client terminal 2, and FIGS. 4, 5, 6, 7, and 8 show examples of both sides displayed on the client terminal 2.
When the user wants to receive the video advertisement information automatic notification service, the user accesses the information retrieval automatic notification server 3 by using a Web browser program (S20). An address such as a URL to be accessed differs depending on the type of service method provided.

  As a result, information on the genre and search conditions is acquired (S21) and displayed on the screen. FIG. 4 shows a display example in the case of the product CM video information automatic notification service described in claim 1, and FIG. 5 shows a display example in the case of the movie trailer automatic notification service described in claim 2. FIG. 6 shows the video content arrival status automatic notification service described in 3, and FIG. 7 shows a display example in the case of the real estate video information automatic notification service described in claim 4. Here, the user inputs his / her desired genre or desired condition on the screen of the client terminal 2 and also inputs a desired notification condition and transmits it to the information retrieval automatic notification server 3 (S22, S1, S2). ). Thereby, the client terminal 2 enters a video advertisement information reception waiting state.

  In the above description, the Web browser is used for accessing and displaying the information search automatic notification server 3 as an example. However, a dedicated program may be used, and information from the information search automatic notification server 3 may be used. At the time of acquisition, another program may be activated with this as an opportunity, and is not limited to a web browser.

  In addition, the screen display example of the favorite genre and / or search condition is a screen in which hierarchical genre types are displayed in a list, and no matter how many levels are selected, it can be searched within the genre of that level. Although it is assumed that the hierarchy information is not displayed in a list, the lower hierarchy may be displayed as a whole when the upper hierarchy is selected by a hyperlink or the like.

  When the video advertisement information is transmitted from the information retrieval automatic notification server 3, the client terminal 2 receives the video advertisement information (S30), and if the program for displaying on the screen has not been started yet, the reception is triggered. A screen display program is activated (S31), and video advertisement information is popped up autonomously on the screen to prompt the user to confirm whether to view or not (see FIG. 8, S32).

  The user looks at the displayed advertisement information screen and, when he / she wants to view it, performs an operation for viewing confirmation according to the guidance on the screen display (S33). When the user selects viewing, the viewing player that performs video streaming viewing is started using the viewing content address included in the received advertisement information as a parameter, and a viewing request is made (S34). Move to the same streaming viewing procedure.

  The video advertisement information viewed by the user is commercial advertisement video information, movie trailers, video contents, and real estate advertisement information in which floor plans and location conditions are displayed by video, depending on the type of the automatic notification service selected by the designated address. .

FIG. 4 is an example of a display screen of the client terminal 2 in the commodity CM video information automatic notification service that matches the user preference described in claim 1.
FIG. 5 is an example of a display screen of the client terminal 2 in the movie trailer automatic notification service that matches the user preference described in claim 2.

FIG. 6 is an example of a display screen on the client terminal 2 when the video content arrival status automatic notification service according to the user preference described in claim 3 is used.
FIG. 7 is a display screen example of the client terminal 2 in the real-time video information automatic notification service meeting the user-desired conditions described in claim 4.

  Note that the present invention is not limited to the embodiment described with reference to FIGS. 1 to 8, and various modifications and improvements can be made without departing from the gist of the present invention.

It is a connection diagram showing a system configuration example of the present invention. It is a sequence chart which shows the operation example of this invention. It is an operation | movement flowchart of a client terminal. 6 is an example of a screen displayed on the client terminal according to claim 1. 5 is an example of a screen displayed on the client terminal according to claim 2. 6 is an example of a screen displayed on the client terminal according to claim 3. FIG. 5 is an example of a screen displayed on the client terminal according to claim 4. It is an example of a viewing confirmation screen displayed on the client terminal.

Explanation of symbols

1 Communication Network 2 Client Terminal 3 Information Search Automatic Notification Server 4 Content Distribution Server 5 User

Claims (4)

A product CM video information automatic notification service method that meets user preferences,
Manages communication network, client terminal device connected to the communication network, new registration, change and deletion of commercial CM video information, manages user's favorite genre and / or desired condition, and commercial CM to user Product CM video information automatic notification comprising an information search automatic notification server for automatically searching for video information and searching for product CM video information, and a content distribution server for distributing product CM video information and / or content Applied to the system,
A procedure in which the client terminal device transmits notification reservation information as a user preference genre and / or search condition and notification reception condition to the information search automatic notification server;
The information search automatic notification server receives a preference genre and / or search condition and notification reservation information transmitted from the client terminal device, and stores them in a data area associated with each user;
The information search automatic notification server performs a search using the preference genre as a parameter, performs a process based on the notification reservation information for merchandise CM video information suitable for the search, and notifies the client terminal device;
The client terminal device receives the merchandise CM video information, displays the merchandise CM video information and a viewing intention confirmation on a screen, and selects display information for affirming the viewing, thereby enabling the communication network to A product CM video information automatic notification service method, comprising: a step of transmitting a viewing request for viewing product CM video information via the content distribution server. A movie trailer information automatic notification service method suitable for user preference,
Manages communication network, client terminal connected to the communication network, new registration, change and deletion of movie trailer information, manages user's favorite genre and / or desired conditions, and provides movie trailer information to user Is applied to a movie trailer information automatic notification system configured to include an information retrieval automatic notification server for searching for movie trailer information and a content distribution server for distributing movie trailer information and / or content,
A procedure in which the client terminal device transmits notification reservation information as a user preference genre and / or search condition and notification reception condition to the information search automatic notification server;
The information search automatic notification server receives a preference genre and / or search condition and notification reservation information transmitted from the client terminal device, and stores them in a data area associated with each user;
The information search automatic notification server performs a search using the preference genre as a parameter, performs a process based on the notification reservation information for movie trailer information suitable for the search, and notifies the client terminal device;
The client terminal device receives the adapted movie trailer information, displays the movie trailer information and viewing intention confirmation on the screen, and selects display information for affirming the viewing, thereby enabling the communication network to And a procedure for transmitting a viewing request for viewing the movie trailer information passed to the content distribution server. An automatic notification service method for video content that meets user preferences,
Manages a communication network, client terminal devices connected to the communication network, new registration, change, and deletion of video content, manages user preference genres and / or desired conditions, and provides video content to the user An automatic video content arrival status notification system including an information retrieval automatic notification server for automatically searching for video content information and searching for video content information and a content distribution server for distributing video content Applied,
A procedure in which the client terminal device transmits notification reservation information as a user preference genre and / or search condition and notification reception condition to the information search automatic notification server;
The information search automatic notification server receives a preference genre and / or search condition and notification reservation information transmitted from the client terminal device, and stores them in a data area associated with each user;
The information search automatic notification server performs a search using the preference genre as a parameter, performs processing based on the notification reservation information, and notifies the client terminal device of the arrival status of video content suitable for the search; ,
The client terminal device receives the video content arrival information, displays the video content arrival status and viewing intention confirmation on the screen, and selects display information for affirming viewing, A video content arrival status automatic notification service method, comprising: a procedure for transmitting a viewing request for viewing a video content arrival status via the communication network to the content distribution server. A video information automatic notification service method for real estate that suits user preferences,
Management of new registration, change, and deletion of real estate video information, management of search conditions for real estate desired by the user, and real estate video to the user, communication network, client terminal connected to the communication network, and real estate video information Real-time video information automatic notification comprising an information retrieval automatic notification server for performing automatic information notification and searching for real-time information, and a content distribution server for distributing real-time video information and / or video content Applied to the system,
The client terminal device transmits a notification reservation information as a search condition for the real estate desired by the user and a condition for receiving the notification to the information search automatic notification server;
The information search automatic notification server receives real estate search conditions and notification reservation information transmitted from the client terminal device, and stores them in a data area associated with each user;
The information search automatic notification server performs a search using the real estate search condition as a parameter, performs a process based on the notification reservation information for video information of a real estate suitable for the search, and notifies the client terminal device;
The client terminal device receives the real estate video information, displays the real estate video information and viewing intention confirmation on a screen, and selects display information for affirming the viewing, thereby enabling the communication network to And a procedure for transmitting to the content distribution server a viewing request for viewing the real estate video information via the real estate video information automatic notification service method.

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