JP2005151148A - Information providing system and viewing and listening behavior analysis system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system for analyzing viewing and listening behavior in detail. <P>SOLUTION: A TV receiver applied with this invention is provided with a video-recording and reproducing function and a viewing and listening information transmitting function for transmitting information about the viewing and listening behavior to an analyzing center apparatus. When the channel-switching operation of a TV program to monitor-output is carried out, the TV receiver writes viewing and listening information expressing the time of the switching operation, a channel after switching, etc. into a history file. When reproduction start operation of a recorded program is performed, the TV receiver writes the viewing and listening information, consisting of the operation time, information about the recorded program etc. When skip operation is carried out in the middle of reproduction, the TV receiver writes the viewing and listening information expressing the time etc. of the skip operation (S839). When the changing command of a reproduction mode, such as fast forwarding reproduction, is inputted, the TV receiver changes the reproduction mode and writes the viewing and listening information expressing the mode, time etc. after changing (S847). Then a history file is periodically transmitted to an analytical center instrument. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information providing system relating to viewing behavior of a television program, and a viewing behavior analyzing system for analyzing a viewer's viewing behavior based on information provided from the information providing system.

  Conventionally, the audience rating of a television program has been measured using a dedicated measuring device (so-called people meter or online meter). This type of measuring device is connected to a television receiver, accumulates data relating to a television program output by the television receiver, and periodically transmits the accumulated data to a center through a public telephone line network. At the center, the audience rating is calculated based on the data collected from the measuring instrument installed in each home.

  By the way, in recent years, a recording / reproducing apparatus (so-called HDD video recorder) including a hard disk device (HDD) as a storage means is becoming widespread. In this type of recording / playback apparatus, it is not necessary to change the recording medium (video tape or the like) every time recording is performed, so that a television program can be easily recorded.

  In addition, as a recording / playback device, a device having a plurality of playback modes such as fast-forward playback, rewind playback, and slow playback, or when a command is input during playback of a recorded program, There are known those having a skip function for playing back a recorded program and those having a function for skipping commercials (CMs) included in a recorded program.

  Since this type of recording / playback apparatus is widely known, prior art documents relating to this are not disclosed.

  As described above, in recent recording / playback apparatuses, a television program can be easily recorded, so that the number of viewers who view the television program in real time is decreasing. On the other hand, since the survey on the current viewing situation only measures the audience rating when viewed in real time, the current system will not be able to accurately analyze the viewing situation of the television program in the future. there is a possibility.

  In addition, recent television receivers and recording / playback apparatuses tend to be added with various functions related to playback such as skip function and fast-forward playback function as described above. Action is diversifying. In addition, with the transition of terrestrial television broadcasting from analog broadcasting to digital broadcasting, various information linked to television programs has been provided to television receivers and the like. However, a technique for collecting and analyzing information on the viewing behavior of diversified viewers has not been developed yet.

  The present invention has been made in view of these problems, and provides an information providing system for enabling detailed analysis of the viewing behavior of the viewer, and viewing of the viewer using various information provided from the information providing system. An object is to provide a viewing behavior analysis system for analyzing behavior.

  The information providing system according to claim 1, which has been made to achieve such an object, is an information providing system related to viewing behavior of a television program using a television receiving device, and is configured to generate reception operation information for generating reception operation information. And receiving operation information transmitting means for transmitting the receiving operation information created by the receiving operation information creating means to an external center. Note that the reception operation information here refers to the association between operation information representing the contents of operations performed on the television receiver and received program information related to the television program received by the television receiver. Information.

  According to the information providing system of claim 1 configured as described above, the received program information and the operation representing the content of the operation performed by the user on the television receiving apparatus using the operation means such as a remote controller. Since the information and the information are transmitted to the external center in association with each other, the external center can analyze the viewing behavior of the viewer in detail using the information. As a result, by using the information providing system of the present invention, it is possible to grasp in detail the viewing behavior of various viewers, and to produce and organize television programs (including commercials) suitable for the viewing behavior of viewers. Can do.

  In the information providing system according to the first aspect of the present invention, the operation information may be created by expressing the operation contents for the television receiver in time series. In addition, as described in claim 2, the operation information includes information indicating a time at which a switching operation of a reception target program (reception target television program) is performed on the television receiving device. be able to.

  In addition, the information providing system according to claims 1 and 2 may be configured as described in claim 3. 4. The information providing system according to claim 3, wherein the reception operation information creating means includes the operation information indicating a time when the received program switching operation is performed and information indicating a broadcast channel of the television program received by the television receiver. And create reception operation information. According to the information providing system of the third aspect configured as described above, the external center can specify the television program received by the television receiving device based on the reception operation information.

  According to a fourth aspect of the present invention, there is provided an information providing system relating to viewing behavior of a television program using a recording device capable of recording the television program. According to a fourth aspect of the present invention, there is provided an information providing system comprising: recorded information creating means for creating recorded program information; and recorded information transmitting means for sending recorded program information created by the recorded information creating means to an external center.

  Here, the recorded program information is information that can identify a television program to be recorded based on a recording command input from the operating device (such as a remote controller attached to the recording device) by the recording device. Specifically, the recorded program information may be information related to a television program reserved for recording, or information related to a television program actually recorded by the recording device.

  According to the information providing system of the fourth aspect, since the information about the television program recorded by the recording device is transmitted to the external center, the external center, based on the recorded program information obtained from the recording information transmitting means, It is possible to calculate a recording rate or a recording reservation rate for a television program. Therefore, if the information providing system according to claim 4 is used, it is possible to collect statistics about a recorded program that has not been viewed in real time, and to analyze the viewing behavior of various viewers in detail. Become.

  In the information providing system according to claim 4, as described in claim 5, EPG data acquisition means for acquiring EPG data from an external device may be provided. The recorded information creating means in the information providing system according to claim 5 creates recorded program information based on the EPG data acquired by the EPG data acquiring means.

  In the information providing system according to claim 5, EPG (Electronic Program Guide) data can be acquired from the outside. Based on the EPG data, recorded program information that can specify a television program on the external center side can be easily obtained. Can be created.

  In addition, since the information providing system may be used in an environment where EPG data cannot be acquired, the information providing system according to claim 4 may be configured as described in claim 6.

  The recording information creating means in the information providing system according to claim 6 comprises the time information indicating the recording start time and the recording end time, and the information indicating the broadcast channel of the recording target program (recording target television program). Create recorded program information. According to the information providing system of the sixth aspect, it is possible to provide the external center with information that can specify the television program to be recorded by the recording apparatus without depending on the EPG data.

  The invention described in claim 7 relates to an information providing system relating to viewing behavior of a television program using a recording / reproducing apparatus capable of recording and reproducing a television program. According to a seventh aspect of the present invention, there is provided an information providing system comprising recording information creation means, reproduction information creation means, and reproduction information transmission means.

  The recording information creating means in this information providing system includes recorded program information that can specify a television program recorded by a recording / playback apparatus based on a recording command input from an operation means (such as a remote controller attached to the recording / playback apparatus). The recorded program information is created and stored in the storage means in association with the recorded television program.

  In addition, when the recording / playback apparatus plays back the recorded television program based on the playback command input from the operation unit, the playback information creating unit plays back the playback command content information indicating the content of the playback command in the recorded program information. Is added to create playback program information. The reproduction program information includes reproduction instruction content information and recorded program information. The reproduction information transmitting means transmits the reproduction program information created by the reproduction information creating means to the external center.

  According to the information providing system of the seventh aspect, it is possible to provide the external center with information on the television program recorded and reproduced by the recording / reproducing apparatus. Therefore, the external center can collect statistics on the reproduction operation of each television program based on the reproduction program information obtained from the reproduction information transmitting means. That is, by using the information providing system according to the seventh aspect, it is possible to analyze the viewing behaviors of various viewers in detail.

  Further, the recording / playback apparatus has a plurality of playback modes, and when the playback command is input from the operation means, the recorded television program is played back in the playback mode specified by the playback command. If so, the information providing system may be configured as described in claim 8.

  The reproduction information creating means in the information providing system according to claim 8 adds the information indicating the reproduction mode of the reproduced television program to the recorded program information as the reproduction command content information, thereby creating reproduction program information. Note that examples of the playback mode include a fast-forward playback mode and a rewind playback mode.

  If the reproduction program information is analyzed on the external center side using the information providing system according to claim 8, it is possible to know how the viewer reproduced the recorded program, and for each television program of the viewer. The degree of interest can be evaluated. For example, by calculating the fast-forward playback rate and the like for commercials, the advertising effect and the like for each commercial can be evaluated. In addition, by calculating the rewind playback rate, the viewer's interest level in the scene can be evaluated.

  In the information providing system according to claim 8, as described in claim 9, EPG data acquisition means for acquiring EPG data from an external device may be provided. The recording information creating means in the information providing system according to claim 9 is for the television program recorded by the recording / playback apparatus based on the recording command input from the operating means based on the EPG data acquired by the EPG data acquiring means. Create recorded program information.

  According to the information providing system of claim 9, since EPG (Electronic Program Guide) data can be acquired from the outside using the EPG data acquisition means, the television reproduced by the recording / reproducing apparatus based on the EPG data. It is possible to easily create reproduction program information that allows the John program to be identified on the external center side.

  Further, since the information providing system may be used in an environment where EPG data cannot be acquired, the information providing system according to claim 8 may be configured as described in claim 10. 11. The recorded information creating means in the information providing system according to claim 10, wherein the recorded program information includes time information representing a recording start time and a recording end time, and information representing a broadcast channel of a recorded television program. To do.

  According to the information providing system according to claim 10 configured as described above, it is possible to provide, to the external center, reproduction program information that can identify the television program reproduced by the recording / reproducing apparatus without depending on the EPG data. it can.

  In addition, when the recording / playback apparatus receives a skip command during playback of a television program based on the playback command, the predetermined section of the television program is removed from the playback target based on the skip command, and is excluded from the playback target. When the apparatus is configured to selectively reproduce the remaining sections other than the sections, the information providing system according to claim 7 may be configured as described in claim 11.

  The reproduction information creating means in the information providing system according to claim 11 creates the reproduction program information including information indicating the contents of the skip command. If the reproduction | regeneration program information provided from the information provision system of Claim 11 comprised in this way is analyzed, a viewer's interest in each television program will be evaluated based on the information showing the content of a skip command | command. be able to.

  In an information providing system according to an eleventh aspect, EPG data acquisition means for acquiring EPG data from an external device may be provided, and the reproduction information creation means may be configured as described in the twelfth aspect.

  13. The information providing system according to claim 12, comprising the EPG data acquisition means, wherein the recording information creation means is based on EPG data acquired by the EPG data acquisition means, and the recording / playback apparatus is based on a recording command input from the operation means. Recorded program information about the television program recorded in this way is created. Further, in this information providing system, the reproduction information creation means includes information representing the section excluded from the reproduction target of the television program reproduced by the recording / reproducing apparatus as information representing the contents of the skip command. Create information.

  According to the information providing system of claim 12, since EPG (Electronic Program Guide) data can be acquired, it is possible to easily obtain reproduced program information that can identify the television program reproduced by the recording / reproducing apparatus on the external center side. Can be created.

  In addition, since the viewer can provide the external center with information on the section of the playback program that is skipped and is not viewed, the external center evaluates the degree of interest in the television program in detail. can do. Specifically, for example, the interest rate of the viewer for each commercial can be evaluated by calculating the skip rate for each commercial.

  An information providing system according to an eleventh aspect may be configured as described in the thirteenth aspect. 14. The recorded information creating means in the information providing system according to claim 13, wherein the recorded program information includes time information representing a recording start time and a recording end time, and information representing a broadcast channel of a recorded television program. To do. Similarly to the information providing system according to claim 12, the reproduction information creating means uses the section excluded from the reproduction target of the television program reproduced by the recording / reproducing apparatus as information representing the contents of the skip command. Reproduced program information including information to represent is created.

  According to the information providing system according to claim 13 configured as described above, it is possible to provide, to the external center, reproduced program information that can identify the television program reproduced by the recording / reproducing apparatus without depending on the EPG data. it can. In addition, since information about a section where the viewer skips playback and is not viewing can be provided to the external center, the external center can evaluate the degree of interest in the television program in detail. .

  The information providing system according to the present invention has been described above. If information transmitted from these information providing systems (claims 1 to 13) is collected, the viewing behavior of various viewers can be analyzed in detail. It is possible to collect various statistics on the viewer's viewing behavior.

  The viewing behavior analysis system according to claim 14 is a receiving operation information collecting means for collecting receiving operation information transmitted from the information providing system according to claims 1 to 3, and a receiving operation information collected by the receiving operation information collecting means. And an audience rating calculating means for calculating an audience rating for each broadcasted television program.

  According to this viewing behavior analysis system, the audience rating of each television program can be calculated based on the reception operation information obtained from the information providing system according to claims 1 to 3, and the degree of interest of the viewer for each program Can be evaluated. In order to calculate the viewing rate of each television program based on the receiving operation information provided from the information providing system according to claim 3, the viewing behavior analysis system is specifically configured as described in claim 15. good.

  16. The viewing behavior analysis system according to claim 15 is a broadcast program information storage that stores, for each broadcast channel, information relating to a television program broadcast on the broadcast channel and information indicating a broadcast time of the television program. 4. The information providing system according to claim 3, wherein each piece of information stored in the broadcast program information storage means (information relating to the television program and information indicating the broadcast time of the television program) and reception operation information collecting means is provided from the information providing system according to claim 3. Based on the collected reception operation information, the audience rating calculation means calculates the audience rating for each broadcasted television program.

  According to the viewing behavior analysis system according to claim 15 configured as described above, the television receiver receives the information based on the information indicating the broadcast channel included in the reception operation information and the information indicating the time of the switching operation. A television program can be specified and the audience rating of each television program can be calculated.

  A viewing behavior analysis system according to a sixteenth aspect includes a recorded program information collecting means for collecting recorded program information transmitted from the information providing system according to claims 4 to 6, and a recording collected by the recorded program information collecting means. Recording rate calculation means for calculating a recording rate for each television program based on the program information. Note that the recording rate calculation means may be configured to calculate, as the recording rate, the ratio of the recording device that has recorded the television program to the sample (the recording device for which the recorded program information is collected). .

  According to the viewing behavior analysis system according to claim 16 configured as described above, the recording rate of each television program can be calculated, and the viewing of each program can be calculated together with statistical data (viewing rate) regarding real-time viewing. The degree of interest of a person can be evaluated.

  In order to calculate the recording rate based on the recorded program information provided from the information providing system according to the sixth aspect, the viewing behavior analysis system according to the sixteenth aspect may be configured as described in the seventeenth aspect.

  The viewing behavior analysis system according to claim 17 is a broadcast program information storage that stores, for each broadcast channel, information related to a television program broadcast on the broadcast channel and information indicating a broadcast time of the television program. 7. The information providing system according to claim 6, wherein each of the information stored in the broadcast program information storage means (information relating to the television program and information indicating the broadcast time of the television program) and recorded program information collection means is provided. On the basis of the recorded program information collected from the above, the recording rate for each broadcasted television program is calculated by the recording rate calculation means.

  According to the viewing behavior analysis system according to claim 17 configured as described above, the television program recorded by the recording device is specified based on the information indicating the broadcast channel included in the recorded program information and the time information. The recording rate for each television program can be calculated.

  The viewing behavior analysis system according to claim 18 is a reproduction program information collecting means for collecting reproduction program information transmitted from the information providing system according to claims 8 to 10, and a reproduction collected by the reproduction program information collection means. And a playback mode statistical value calculating means for calculating a statistical value related to the playback mode for each broadcasted television program based on the program information.

  According to the viewing behavior analysis system according to claim 18 configured as described above, it is possible to evaluate in detail the degree of interest of the viewer with respect to each television program based on the statistical value regarding the playback mode.

  In addition, the viewing behavior analysis system according to the nineteenth aspect is a broadcast program information collecting means for collecting the reproduction program information transmitted from the information providing system according to the tenth aspect, and is broadcast on the broadcast channel for each broadcast channel. Broadcast program information storage means for storing information relating to the television program and information representing the broadcast time of the television program, each information stored in the broadcast program information storage means, and reproduction program information collection means And reproduction mode statistical value calculation means for calculating a statistical value related to the reproduction mode for each broadcasted television program based on the reproduced program information.

  According to the viewing behavior analysis system according to the nineteenth aspect configured as described above, based on the reproduction program information provided from the information providing system according to the tenth aspect, the statistical value regarding the reproduction mode can be calculated.

  A viewing behavior analysis system according to claim 20 is a reproduction program information collecting means for collecting reproduction program information transmitted from the information providing system according to claims 11 to 13, and a reproduction collected by the reproduction program information collection means. And a skip statistic value calculating means for calculating a statistic value related to the skip operation for each broadcasted television program based on the program information.

  According to the viewing behavior analysis system according to claim 20 configured as described above, the degree of interest of the viewer with respect to each television program can be evaluated based on the statistical value regarding the skip operation.

  In addition, the viewing behavior analysis system according to claim 21 is broadcasted on the broadcast channel for each broadcast channel, with the reproduction program information collecting means for collecting the reproduction program information transmitted from the information providing system according to claim 13. Broadcast program information storage means for storing information related to the television program and information indicating the broadcast time of the television program, each information stored in the broadcast program information storage means, and reproduction program information collection means And a skip statistic value calculating means for calculating a statistic value regarding a skip operation for each broadcasted television program based on the reproduced program information.

  According to the viewing behavior analysis system according to claim 21 configured as described above, based on the reproduction program information provided from the information providing system according to claim 13, the statistical value regarding the skip operation can be calculated. The degree of viewer interest in each television program can be evaluated.

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is an explanatory diagram showing the configuration of an information collection and analysis system 1 related to viewing behavior to which the present invention is applied.
The information collection / analysis system 1 of the present embodiment is a TV (television) receiver 100 having a recording / playback function and a function (viewing information transmission function) for transmitting viewing information DAT1 related to the viewing behavior of the user (viewer). A time server 3 that distributes standard time information, an EPG service center device 5 that provides the TV receiver 100 with EPG data in which information about TV programs broadcast from each broadcasting station is stored, and each of the TV receivers described above. An analysis center apparatus 200 that collects and analyzes the viewing information DAT1 from the apparatus 100 is connected to be communicable with each other through a wide area network (specifically, the Internet 7).

  The information collection / analysis system 1 also includes a broadcast program database (stored with broadcast program information DAT0 including TV program information (program name, etc.) broadcast at each time for each broadcast station (broadcast channel). DB) 210 is provided. This broadcast program database 210 is connected to the analysis center apparatus 200.

  FIG. 2 is a block diagram illustrating a schematic configuration of the TV receiver 100. The TV receiving apparatus 100 according to the present embodiment includes a CPU 101 that controls each part of the apparatus, a ROM 103 that stores programs, a RAM 105 that stores various types of information during arithmetic processing by the CPU 101, and a hard disk device (as a large-capacity storage medium). HDD) 107, a communication control unit 109 connected to the Internet 7 as the wide area network and communicating with devices in the Internet 7, a recording / playback unit 110, a TV receiving unit 120, and an operation unit 130.

  The recording / playback unit 110 is for recording and playing back TV programs, and includes a TV tuner 111 and a recording / playback control unit 115. The recording / playback control unit 115 converts the TV broadcast signal (TV program) received by the TV tuner 111 into video data of a predetermined format (for example, MPEG format), and the TV program data file (hereinafter referred to as “recording file”). Is generated and stored in the hard disk device 107. The recording / playback control unit 115 reads out and plays back the recording file stored in the hard disk device 107, and inputs the playback signal to the display control unit 125.

  On the other hand, the TV receiver 120 is for outputting a TV program or the like, and includes a TV tuner 121, a display controller 125, and a monitor device 127. When a real-time viewing instruction is input from the CPU 101, the TV receiving unit 120 displays the TV program received by the TV tuner 121 on the monitor device 127. Display control of the TV program using the monitor device 127 is performed by the display control unit 125. In addition, when a recording file playback signal is input from the recording / playback control unit 115, the display control unit 125 is configured to perform monitor output of a TV program based on the playback signal.

  The operation unit 130 is for acquiring various types of operation information by the user, and includes various operation keys 131 and a remote control reception unit 135 that receives a transmission signal from the remote controller 133. That is, the TV receiving apparatus 100 is configured to be operable using the remote controller 133 or the operation key 131 provided in the apparatus.

  The CPU 101 of the TV receiving apparatus 100 configured as described above executes a startup process shown in FIG. 3 when the main power of the apparatus is turned on. FIG. 3 is a flowchart showing a startup process executed by the CPU 101.

  When the activation process is executed, the CPU 101 connects the TV receiver 100 to the Internet 7 using the communication control unit 109 (S110). When this connection process is completed, the CPU 101 starts executing the time adjustment process shown in FIG. 4 (S120) and starts executing the EPG data acquisition process (S130). Thereafter, execution of the main routine is started (S140). These processes are executed in parallel.

  FIG. 4A is a flowchart showing time adjustment processing executed by the CPU 101, and FIG. 4B is a flowchart showing EPG data acquisition processing executed by the CPU 101.

  When the time adjustment process is executed, the CPU 101 accesses the time server 3 using the communication control unit 109 (S121), and acquires standard time information representing the current standard time from the time server 3 (S122). Thereafter, the internal clock of the TV receiver 100 (not shown) is adjusted to synchronize the time of the internal clock with the standard time recorded by the time server 3 (S123).

  After this processing, the CPU 101 determines whether or not a predetermined period (for example, one day) has elapsed (S124). If the predetermined period has elapsed (Yes in S124), the CPU 101 proceeds to S121 and returns to the time server 3 again. Access and adjust the internal clock. If it is determined that the predetermined period has not elapsed (No in S124), it is determined whether or not an end command is input from the outside due to an operation of turning off the main power source or the like (S125), and no end command is input. If it judges (No in S125), it will transfer to S124 and will wait until a predetermined period passes. On the other hand, if it is determined that an end command has been input (Yes in S125), the time adjustment process ends.

  On the other hand, when the EPG data acquisition process is executed, the CPU 101 accesses the EPG service center device 5 using the communication control unit 109 (S131), acquires EPG data from the EPG service center device 5 (S132), and the EPG. Data is stored in the hard disk device 107 (S133). Thereafter, it is determined whether or not a predetermined period (for example, one day) has elapsed (S134). If the predetermined period has elapsed (Yes in S134), the process proceeds to S131 and tries to acquire the latest EPG data again.

  If it is determined that the predetermined period has not elapsed (No in S134), the CPU 101 determines whether or not an end command is input from the outside due to a main power off operation or the like (S135), and the end command is input. If it is determined that it is not (No in S135), the process proceeds to S134 and waits until a predetermined period elapses. On the other hand, if it is determined that an end command has been input (Yes in S135), the EPG data acquisition process ends.

  Next, the configuration of the main routine described above will be described. FIG. 5 is a flowchart showing a main routine executed by the CPU 101. When the main routine is executed, the CPU 101 determines whether or not the device is operated by the operation key 131 or the remote controller 133 and a command input is received from the operation unit 130 (S210). If it is determined that no command input has been received (No in S210), the process waits until a command input is received. The operation unit 130 is configured to input a command corresponding to the operation to the CPU 101 when the operation key 131 or the remote controller 133 is operated by a user operation.

  If it is determined that a command input has been received from the operation unit 130 (Yes in S210), the CPU 101 confirms the current time using an internal clock and temporarily stores the time in the RAM 105 (S215). Thereafter, the CPU 101 determines whether or not the command input from the operation unit 130 is a command related to a real-time (RT) viewing operation (S220), and determines that the command is related to a real-time viewing operation (Yes in S220). The TV program output process shown in FIG. 6 is executed (S225). FIG. 6 is a flowchart showing TV program output processing executed by the CPU 101.

  When the TV program output process is executed, the CPU 101 inputs a real-time viewing instruction to the display control unit 125 of the TV receiving unit 120 and monitors the TV program received by the TV tuner 121 of the TV receiving unit 120 in the display control unit 125. Output (S310). Thereafter, the viewing information DAT1 related to the real-time viewing start operation is written into the history file in the hard disk device 107 (S320). FIG. 7 is an explanatory diagram showing the structure of the history file stored in the hard disk device 107.

  The history file is composed of a group of viewing information DAT1 created each time an operation related to real-time viewing is performed or a reproduction operation is performed. The viewing information DAT1 is composed of received recording information and operation information.

  The received recording information includes channel information indicating the channel number of the TV program received by the TV receiving unit 120 and output by the monitor or the channel number of the TV program recorded by the recording / reproducing unit 110, and the recorded TV program (recorded program). Recording time information indicating the recording start time and recording end time, and EPG program information including recorded program information extracted from the EPG data.

  On the other hand, the operation information is viewing type information (“Realtime”, “Operation status of the TV receiving device 100 started from the time of operation) of the viewer that is continued from the time of operation. PlayBack ”or“ Trick ”), the operation type information at the start indicating the type of operation that triggered the creation of the viewing information DAT1, the operation start time information indicating the input time of the operation, and the operation Next, the operation type information at the end indicating the type of the next operation input to the operation unit 130, the operation end time information indicating the input time of the next operation, and the operation end time (or the recording start time) Continuation time information indicating the time until the recording end time). Note that the time information handled by the system of this embodiment includes at least information related to date, hour, minute, and second.

  That is, in S320, the CPU 101 sets the channel number of the TV program output to the monitor device 127 as the channel information, the time confirmed in S215 as the operation start time information, the “Realtime” code as the viewing type information, and the “Start” The viewing information DAT1 is created with the code as the operation type information at the start and written in the history file. At this time, the write fields for the recording time information, EPG program information, operation end time information, end operation type information, and duration information are left blank.

  Thereafter, the CPU 101 proceeds to S330 and determines whether or not a command input related to a channel (CH) switching operation is received from the operation unit 130. If it is determined that a command input related to the channel switching operation has not been received (No in S330), it is determined whether a command input for ending real-time viewing has been received from the operation unit 130 (S360). Note that a command to end real-time viewing is input from the operation unit 130 when the main power supply of the TV receiver 100 is turned off, or when a recording operation, a reproduction operation, or the like is performed.

  When determining in S360 that the command input for ending the real-time viewing has not been received, the CPU 101 proceeds to S330 and determines again whether the command input related to the channel switching operation has been received. If it is determined that a command input related to the channel switching operation has been received (Yes in S330), the current time is confirmed using the internal clock (S335), and the TV tuner 121 is controlled according to the command input from the operation unit 130. A command is input to the display controller 125 of the TV receiver 120 so as to switch the reception channel (S340).

  Thereafter, the CPU 101 writes the viewing information DAT1 related to the current channel switching operation (S350). That is, the operation end time information, the operation type information at the end time and the duration information are added to the previously created viewing information DAT1 to complete the previous viewing information DAT1, and new viewing information DAT1 related to the current channel switching operation is added. Create and write to history file.

  More specifically, the CPU 101 uses the channel number of the TV program output to be monitored after switching as channel information, the time confirmed in S335 as operation start time information, the “Realtime” code as viewing type information, and “Channel”. New viewing information DAT1 is created using the code as the operation type information at the start, and this is written in the history file. In addition, the time confirmed in S335 is written in the operation end time information writing field in the previous viewing information DAT1, and the “Channel” code is written in the operation type information writing field at the end, and the duration information is written. In the column, the time obtained by subtracting the operation start time from the operation end time is written to complete the previous viewing information DAT1.

  The “Realtime” code used in this embodiment indicates that the viewing information DAT1 is information created by the TV program output process, and the “Channel” code indicates a channel switching operation. It is.

  After the processing in S350, the CPU 101 determines whether or not a command input for ending real-time viewing has been received from the operation unit 130 (S360). If it is determined that the command input has been received (Yes in S360), the TV 101 The program output process ends, and the process proceeds to S210.

  On the other hand, if the CPU 101 determines in S220 that the command input from the operation unit 130 is not a command related to the real-time viewing operation (No in S220), the process proceeds to S230, and the command input from the operation unit 130 is recorded. It is determined whether the command is related to operation. If it is determined that the instruction is related to the recording operation (Yes in S230), the recorded program registration process shown in FIG. 8 is executed (S235). FIG. 8 is a flowchart showing a recorded program registration process executed by the CPU 101.

  When the recorded program registration process is executed, the CPU 101 determines the type of the recording operation. (S410). If it is determined that the current operation is a recording reservation operation, the operation information related to the recording reservation operation is stored in the blank space of the previously created viewing information DAT1 (end operation type information, operation end time information, duration information writing fields). (S415). Specifically, the “Reserv” code is written as the operation type information at the end, the time confirmed in S215 is written as the operation end time information, and the duration information is written (however, the previous viewing information DAT1 is completed) If it is, the process of S415 is not performed).

  Thereafter, the CPU 101 proceeds to S420 and determines whether it is necessary to use the EPG data. Here, it is determined whether or not the recording reservation operation is an instruction to display an electronic program guide. If so, it is determined that it is necessary to use EPG data.

  When the CPU 101 determines that the use of EPG data is necessary (Yes in S420), the CPU 101 inputs a command to the display control unit 125 to display the electronic program guide on the monitor device 127 (S421). Thereafter, based on the input signal from the operation unit 130, it is determined whether or not the program to be reserved for recording has been determined by the user of the apparatus (S423). If it is determined that the program has not been determined, the program waits until the determination is made. To do. On the other hand, when determining that a program to be reserved for recording has been determined (Yes in S423), the CPU 101 proceeds to S440.

  If the CPU 101 determines in step S420 that EPG data is not necessary, the CPU 101 proceeds to step S425 and informs the user of the recording start time, the recording end time, the channel number (recording channel) of the TV program to be recorded, and the like. An input screen for input is displayed on the monitor device 127 (S425), and the process waits until input of the recording start time, recording end time, and recording channel is completed (S427). If it is determined that the input has been completed (Yes in S427), the process proceeds to S440.

  In S440, the CPU 101 acquires information regarding the recording start time and recording end time for the determined program to be reserved for recording (S440), and also acquires information regarding the channel (recording channel) of the TV program to be recorded (S450). . Specifically, when the program to be recorded is determined based on the electronic program guide, the recording start time, the recording end time, and information about the recording channel are acquired from the EPG data. On the other hand, when the input screen is displayed, information on the recording start time and the recording end time and the recording channel is acquired from the user's operation content.

  Thereafter, the CPU 101 determines whether or not the EPG data is used and the program to be reserved for recording is determined by the electronic program guide (S460). If so (Yes in S460), the CPU 101 determines the program to be reserved for recording from the EPG data. Program information (program name, program code, etc.) is acquired (S465), and then the name of the recording file (recording file name) for recording the program is determined (S470). On the other hand, when determining in step S460 that the EPG data is not used, the CPU 101 skips step S465 and determines a recording file name (S470).

  After the processing in S470, the CPU 101 makes a recording reservation (S480). That is, as shown in FIG. 9A, the CPU 101 records the recording file name, the recording channel, the recording start time, the recording end time, the EPG program information acquired from the EPG data, the recording reservation, and the recording completed. Recorded program information consisting of status information indicating the status (status information indicating recording reservation in S480) and the recorded program list for management, and thereafter ends the recorded program registration process, The process proceeds to S210. FIG. 9A is an explanatory diagram showing the configuration of the recorded program list for management stored in the hard disk device 107. The program reserved for recording here is processed by a reserved program recording process (see FIG. 10) described later.

  On the other hand, if the CPU 101 determines in S410 that the current recording operation is an immediate recording operation, the CPU 101 moves the process to S500 and determines whether the immediate recording operation is a recording start operation or a recording end operation. Determine. If it is determined that the operation is a recording start operation, the process proceeds to S510 to determine a recording file name.

  After that, the time confirmed in S215 is set as the recording start time, the channel currently set in the TV tuner 111 is set as the recording channel, and information regarding the recording start time and the recording channel is temporarily stored in the RAM 105, and the recording determined in S510 is performed. The file name is temporarily stored in the RAM 105 (S520). Thereafter, a recording command is input to the recording / playback control unit 115 to cause the recording / playback unit 110 to record the TV program received by the TV tuner 111 (S530).

  On the other hand, if the CPU 101 determines that the recording end operation is performed in S500, the CPU 101 proceeds to S540, terminates the recording operation started by the recording / playback control unit 115 in S530, and then accesses the internal clock to end the recording. The time is confirmed (S550), and the recorded program information is written in the management recorded program list (S560). That is, the CPU 101 associates the recording file name, the recording channel, and the recording start time temporarily stored in the RAM 105 in S520, the recording end time confirmed in S550, and the status information indicating that the recording has been completed. Register to the recorded program list. Thereafter, the CPU 101 ends the recorded program registration process and proceeds to S210.

  Next, the reserved program recording process repeatedly executed by the CPU 101 will be described. FIG. 10 is a flowchart showing the reserved program recording process. When the reserved program recording process is executed, the CPU 101 determines whether or not there is a program reserved for recording (recorded reserved program) in S610. Specifically, it is determined whether or not there is recorded program information including status information indicating recording reservation in the management recorded program list.

  If it is determined that there is no scheduled recording program, the CPU 101 waits until the scheduled recording program is registered in the management recorded program list. On the other hand, if it is determined that a scheduled recording program exists (Yes in S610), the CPU 101 proceeds to S620, and determines whether the recording start time of the program has arrived for the scheduled recording program. If it is determined that the recording start time has not arrived (No in S620), the process returns to S610. If it is determined that the recording start time has arrived (Yes in S620), the program whose recording start time has arrived is described. Recording is started (S630). That is, the CPU 101 records the TV program broadcast on the recording channel registered in the management recording program list until the recording end time registered in the management recording program list, with respect to the recording / playback control unit 115. To instruct. At this time, the recording file is created with a file name registered in the management recording program list.

  When the recording end time comes and the recording / playback control unit 115 finishes recording the TV program, the CPU 101 writes recorded program information relating to the program whose recording has ended (S640). At this time, since the recorded program information related to the scheduled recording program has already been registered in the management recorded program list, the CPU 101 changes the status information of the corresponding recorded program information from the scheduled recording status to the recorded status. Thus, the recorded program information related to the scheduled recording program is set as recorded program information related to the recorded program. When the writing of the recorded program information is completed in this way, the CPU 101 once ends the reserved program recording process, and starts the reserved program recording process again from S610.

  If CPU 101 determines No in S230, CPU 101 determines whether or not the command input from operation unit 130 is a command related to the playback operation of the recorded program (S240), and determines that the command is a command related to the playback operation (S240). 11), the program reproduction process shown in FIG. 11A is started (S243), and in parallel with this, the reproduction operation collection process shown in FIG. 11B is executed (S247). FIG. 11A is a flowchart showing a program reproduction process executed by the CPU 101, and FIG. 11B is a flowchart showing a reproduction operation collection process executed by the CPU 101.

  When the program playback process is executed, the CPU 101 displays a list of recorded files registered in the hard disk device 107 (S710), and waits until a file to be played back is selected from the recorded file list. The list of recorded files is displayed based on a management recorded program list stored in the hard disk device 107.

  When the CPU 101 determines that a file to be played back has been selected from the list of recorded files (Yes in S715), the CPU 101 inputs a playback command for the selected recorded file to the recording / playback control unit 115, and the recording / playback control unit 115 Then, reproduction of the selected recording file is started (S720).

  After starting playback of the recorded file, the CPU 101 determines whether or not a skip command is input from the operation unit 130 by the viewer's operation (S730). If it is determined that a skip command has been input (Yes in S730), the playback position is moved (skip) from the current playback position to the position specified by the skip command, and playback is started from the specified position. Next, a command is input to the recording / playback control unit 115 (S735), and then the process proceeds to S740. On the other hand, when determining that the skip command has not been input (No in S730), the CPU 101 proceeds to S740 without executing the process of S735.

  In step S740, the CPU 101 determines whether or not a playback mode change command is input from the operation unit 130 by a viewer operation. If it is determined that a playback mode change command has been input (Yes in S740), the recording / playback control unit 115 is set to play back the recording file by changing to the playback mode specified by the playback mode change command. The command is input (S745).

  In addition to the normal playback mode, the recording / playback control unit 115 according to the present embodiment plays a recording file at a speed four times faster than the normal playback mode. 4x playback mode for playback, 8x playback mode for playing back recorded files at 8 times the speed of normal playback mode, 32x playback mode for playing back recorded files at 32x speed of normal playback mode, 64 of normal playback mode A 64 × speed playback mode for playing back a recorded file at double speed is provided, and the recorded file is played back at a speed corresponding to the playback mode. In addition, the recording / playback control unit 115 includes a rewind playback mode for playing back a recorded file in the past direction, a slow playback mode for playing a recorded file at a slower speed than the normal playback mode, and the like. Designation from 130 is possible.

  After the processing in S745, the CPU 101 proceeds to S750 and determines whether or not the reproduction of the recorded file has been completed. Specifically, if the CPU 101 determines that the playback position of the recording file has moved to the recording end position, or that a playback stop command has been input from the outside, it determines YES in S750. If it is determined Yes in S750, the CPU 101 ends the program reproduction process. If the CPU 101 determines that the playback of the recorded file has not ended (No in S750), it returns the process to S730 and performs the same determination as described above.

  On the other hand, if it is determined in S740 that the playback mode change command has not been input (No in S740), the CPU 101 proceeds to S750 to determine whether or not the playback of the recorded file has ended as described above. If it is determined that the program is being played, the program playback process is terminated.

  Next, the reproduction operation collection process executed in parallel with the program reproduction process will be described. When the reproduction operation collection process is executed, the CPU 101 adds operation information related to the reproduction operation to the previous viewing information DAT1 (S810). That is, the time of the internal clock confirmed in S215 is written in the write column of the operation end time information, the “HDD_List” code is written as the operation type information at the end, and the duration information of the previous operation is written (however, the previous time) In the case where the viewing information DAT1 is completed, the process of S810 is not performed).

  Thereafter, the CPU 101 determines whether or not a recording file has been selected (Yes in S715) (S815). If it is determined that a recording file has been selected (Yes in S815), the CPU 101 sets the current time of the internal clock. At the same time (S820), the recorded program information corresponding to the selected recording file is read from the management recorded program list (S823).

  After this reading, the CPU 101 writes the viewing information DAT1 related to the reproduction start operation in the history file based on the recorded program information (S827). Specifically, the received recording information is created based on the recording start time, the recording channel and the EPG program information of the recording file described in the management recorded program list, and the time confirmed in S820 is set as the operation start time. The operation information is created with the type as “Playback” and the operation type information at the start as “Start”, and the viewing information DAT1 including the created received recording information and operation information is written in the history file.

  Thereafter, the CPU 101 determines whether or not a skip command has been input from the operation unit 130 (S830), and if it is determined that a skip command has not been input, the process proceeds to S840. On the other hand, if it is determined that a skip command has been input (Yes in S830), the time immediately before the start of skip and the time immediately after the end of skip are confirmed by an internal clock (S833), and then viewing information DAT1 relating to the skip start operation is written. (S837).

  Specifically, the recording end time information, the operation end time information, the end operation type information, and the duration information are written in the blank of the viewing information DAT1 created last time. At this time, as the recording end time information, the reproduction position (recording time) of the recording file immediately before the reproduction position is moved is written, and as the operation end time information, the time immediately before the skip start confirmed in S833 is written. The “Skip” code is written as the operation type information at the end, and the time obtained by subtracting the recording start time from the recording end time is written as the duration information.

  Further, the CPU 101 uses the playback position (recording time) of the recorded file immediately before the playback position is moved as the recording start time information, and the channel number described in the recorded program information corresponding to the recorded file as the channel information. The program information described in the program information is EPG program information, the time immediately before the start of skip confirmed in S833 is the operation start time information, the viewing type is “Playback”, and the operation type information at the start is “Skip” code. New viewing information DAT1 is created and written to the history file.

  After the processing in S837, the CPU 101 proceeds to S839 and writes the viewing information DAT1 related to the skip end operation (S839). Specifically, the recording end time information, the operation end time information, the end operation type information, and the duration information are written in the blank of the viewing information DAT1 created last time. At this time, the playback position (recording time) of the recording file immediately after the playback position is moved is written as the recording end time information, and the time immediately after the skip end confirmed in S833 is written as the operation end time information. As time information, a time obtained by subtracting the recording start time from the recording end time is written. Furthermore, the playback position (recording time) of the recording file immediately after the playback position is moved is set as recording start time information, and the channel number described in the recorded program information corresponding to the recording file is set as channel information. The described program information is EPG program information, the time immediately after the end of skip confirmed in S833 is the operation start time, the viewing type is “Playback”, the start operation type information is “Play” code, and the new viewing information Create DAT1 and write it to the history file. When the process in S839 is completed, the CPU 101 proceeds to S840.

  In step S840, the CPU 101 determines whether or not a playback mode change command has been input from the operation unit 130. If it is determined that a playback mode change command has been input (Yes in S840), the current time is confirmed using an internal clock (S843), and then viewing information DAT1 related to the playback mode change operation is written (S847).

  Specifically, the recording end time information, the operation end time information, the end operation type information, and the duration information are written in the blank of the viewing information DAT1 created last time. At this time, as the recording end time information, the playback position (recording time) of the recording file immediately before the change of the playback mode is written, and as the operation end time information, the time confirmed in S843 is written. As the type information, a code indicating the changed playback mode (a “Forwardx4” code indicating a 4 × speed playback mode, a “Play” code indicating a normal playback mode, or the like) is written.

  Further, the CPU 101 uses the playback position (recording time) of the recording file immediately before the change of the playback mode as the recording start time information, and the channel number described in the recorded program information corresponding to the recording file as the channel information. The program information described in the program information is EPG program information, the time confirmed in S843 is the operation start time, the viewing type is “Trick” (however, “PlayBack” when changing to the normal playback mode), The operation type information at the start is newly viewed as a code indicating the playback mode after the change (such as “Forwardx4” code indicating the quadruple speed playback mode, etc., but “Start” code when changing to the normal playback mode). Information DAT1 is created and written to the history file.

  When the writing of the viewing information DAT1 is completed in this way (S847) or when it is determined in S840 that the playback mode change command has not been input (No in S840), the CPU 101 shifts the process to S850 and performs recording. It is determined whether or not the file has been played. If it is determined that the process has not ended (No in S850), the process returns to S830. If it is determined that the process has ended (Yes in S850), the playback end time is confirmed using the internal clock (S860). The playback position (recording time) of the recording file at the end of playback is written as the recording end time information in the blank of the previously created viewing information, and the time confirmed in S860 is written as the operation end time information. A “Stop” code is written as information, and a time obtained by subtracting the recording start time from the recording end time is written as duration information (S870). Thereafter, the reproduction operation collection process is terminated, and the process proceeds to S210.

  If the CPU 101 determines in S240 that the command input from the operation unit 130 is not a command related to the playback operation of the recorded program (No in S240), the process proceeds to S250, and the command input from the operation unit 130 Is an off command issued by turning off the main power supply. If it is determined that the command is an off command (Yes in S250), the operation information relating to the main power off operation is written in the blank of the previously created viewing information DAT1 (S260). Specifically, the time confirmed in S215 is the operation end time, the operation type information at the end is “OFF” code, and the operation information is stored in the history file as the time obtained by subtracting the operation start time from the operation end time. Write (however, in the case where the previous viewing information DAT1 has been completed, the process of S260 is not performed). Thereafter, the main routine ends.

  On the other hand, when determining that the command is not an off command (No in S250), the CPU 101 executes a process corresponding to the command (operation) (S255). At this time, if the previously created viewing information DAT1 has not been completed, the time confirmed in S215 is written as the operation end time in the blank of the viewing information DAT1, and the operation type information at the end is written in the command. The corresponding code is written, and the time obtained by subtracting the operation start time from the operation end time is written as duration information. When the process in S255 ends, the process proceeds to S210 and the above-described operation is repeatedly executed.

  Although the configuration of the main routine has been described above, the viewing information DAT1 written in the history file and the recorded program information written in the recorded program list when the main routine is executed are collected every predetermined period and transmitted to the analysis center apparatus 200. Is done. FIG. 12 is a flowchart showing data transmission processing repeatedly executed by the CPU 101.

  When the data transmission process is executed, the CPU 101 determines whether or not a predetermined period (for example, one day) has elapsed since the previous data transmission time (S940) (S910). If it is determined that the predetermined period has not elapsed, the CPU 101 waits until the period elapses. If it is determined that the predetermined period has elapsed (Yes in S910), the CPU 101 proceeds to S920, and the current data transmission time from the previous data transmission time point From the history file in the hard disk device 107, the unsent viewing information DAT1 written in the history file in the period up to (except for the case where the operation type information at the end is not written and the viewing information DAT1 is not completed) A transmission history file storing the read data is created (S920).

  After that, the CPU 101 selects “recorded program information on the scheduled recording program registered in the management recorded program list from the management recorded program list in the hard disk device 107, and“ The recorded program information in which the status information “recorded” is written is read out, and a transmission recorded program list storing them is created (S930).

  FIG. 9B is an explanatory diagram showing a transmission recorded program list. As shown in FIG. 9B, the transmission recorded program list is composed of a scheduled recording program list and a recorded program list. Each recorded program information constituting the scheduled recording program list and each recorded program information constituting the recorded program list are information relating to the recording channel, information relating to the recording start time and recording end time, and EPG extracted from the EPG data. Program information.

  When the generation of the transmission history file (S920) and the generation of the transmission recorded program list (S930) are completed, the CPU 101 proceeds to S940, and the analysis center apparatus 200 stores the transmission history file and the transmission recorded program list. Send to. After the transmission, the CPU 101 once ends the data transmission process, and then executes the process again from S910.

  The configuration and operation of the TV receiving device 100 to which the information providing system of the present invention is applied have been described above. Subsequently, the analysis center that receives and analyzes the history file and the recorded program list transmitted from the TV receiving device 100. The apparatus 200 will be described.

  FIG. 13 is a block diagram showing the configuration of the analysis center apparatus 200. The analysis center apparatus 200 includes a CPU 201 that performs various arithmetic processes, a ROM 203 that stores programs, a RAM 205 that temporarily stores information necessary for arithmetic processes by the CPU 201, and a history that is connected to the Internet and transmitted from the TV receiver 100. A communication control unit 209 that receives a file and a recorded program list, and a data storage unit 207 (such as a hard disk device) that stores the history file and the recorded program list received from the TV receiving device 100 categorized and stored for each TV receiving device 100. And comprising.

  The CPU 201 of the analysis center apparatus 200 executes reception / storage processing and stores the history file and the recorded program list received from the TV receiving apparatus 100 in the data storage unit 207. Specifically, as shown in FIG. 14A, it is determined whether a history file and a recorded program list are received from the TV receiver 100 via the communication control unit 209 (S1010). (Yes in S1010), the history file and the TV receiver that is the source of the recorded program list are determined (S1020), and the received history file and the area of the data storage unit 207 assigned to the sender (folder etc.) The recorded program list is saved (S1030). Thus, the received data is classified for each TV receiver and stored in the data storage unit 207. FIG. 14A is a flowchart showing the reception and accumulation process executed by the CPU 201 of the analysis center apparatus 200.

  In addition, the CPU 201 of the analysis center apparatus 200 performs analysis processing and analyzes viewing behavior based on data stored in the data storage unit 207. FIG. 14B is a flowchart showing an analysis process executed by the CPU 201 of the analysis center apparatus 200.

  When the execution of the analysis process is started, the CPU 201 first selects a period to be analyzed (for example, a date to be analyzed, hereinafter referred to as an analysis period) (S1110). Here, the most recent predetermined period is selected as the analysis target period among the periods that have not been analyzed.

  When the analysis target period is selected, the CPU 201 reads out the history file of each analysis target TV receiver 100 including the viewing information DAT1 created during the analysis target period from the data storage unit 207 (S1120), and before the analysis target period. The recorded program list of each TV receiver 100 to be analyzed including the scheduled recording program information for the scheduled recording program and the recorded program information for the program recorded in the analysis target period is read from the data storage unit 207 (S1125). . Note that the number of TV receivers (that is, the number of specimens) to be analyzed (samples) is determined in advance. In S1120 and S1125, history files and recorded program lists for the TV receivers 100 corresponding to the number of specimens are stored. Read out.

  When the processes in S1120 and S1125 are completed, the CPU 201 resets the parameter Pc representing the number of recording reservations in the second analysis table having the configuration shown in FIG. 15 stored in the data storage unit 207 to zero (S1127).

  FIG. 15A is an explanatory diagram illustrating the configuration of the first analysis table stored in the data storage unit 207, and FIG. 15B is an explanatory diagram illustrating the configuration of the second analysis table. The first analysis table is a parameter that represents each of the TV programs broadcast for each broadcast station, for each unit time, the number of real-time viewing, the number of recordings, the number of reproductions, the number of skips, and the number of reproductions in each reproduction mode. Pa1 to Pa4, Pb1 to Pbn, and the second analysis table has a parameter Pc representing the number of recording reservations for each TV program for each TV program broadcast for each broadcasting station. The initial values of the parameters (Pa1 to Pa4, Pb1 to Pbn, Pc) are set to zero.

  After the processing in S1127, the CPU 201 analyzes, for each apparatus, the analysis target history file and the recorded program list received from the analysis target apparatus for each analysis target TV receiving apparatus 100 (hereinafter also referred to as analysis target apparatus). (S1130 to S1500).

  Specifically, the CPU 201 selects one of the analysis target devices (S1130), and then proceeds to S1200 to execute the history file analysis process shown in FIG. 16 and 17 are flowcharts showing the history file analysis process executed by the CPU 201.

  When the execution of the history file analysis process is started, the CPU 201 selects one viewing information DAT1 that has not been processed in the history file analysis process from the viewing information DAT1 registered in the history file (S1210). It is determined whether or not the viewing type of the viewing information DAT1 is “Realtime” (S1220). If it is determined to be “Realtime”, the operation start is started based on the channel information, the operation start time information and the operation end time information included in the viewing information DAT1 and the broadcast program information stored in the broadcast program database 210. The TV program watched between the time and the operation end time is specified (S1223).

  After that, the CPU 201 adds 1 to the parameter Pa1 representing the real-time viewing number corresponding to each time of the TV program identified as viewed from the operation start time to the operation end time in S1223. When a plurality of TV programs are continuously viewed from the operation start time to the operation end time, the CPU 201 adds 1 to each of the parameters Pa1 representing the real-time viewing number corresponding to the corresponding time of each TV program. (S1227). Thereafter, the CPU 201 proceeds to S1290, determines whether or not all viewing information DAT1 to be analyzed has been selected and processed in S1210, and determines that it has not been selected (No in S1290), it proceeds to S1210. One piece of viewing information DAT1 that has not been selected up to the previous time is selected, and the determination in S1220 is performed.

  If the CPU 201 determines in S1220 that the viewing type of the viewing information DAT1 is not “Realtime”, the CPU 201 proceeds to S1230 and determines whether or not the viewing type is “Playback”. Note that the viewing information DAT1 whose viewing type is “Playback” is created when a playback or skip operation is performed in the normal playback mode.

  If it is determined that the viewing type is “Playback” (Yes in S1230), the CPU 201 proceeds to S1240 and determines whether the viewing information DAT1 includes EPG program information. If it is determined that the EPG program information is included (Yes in S1240), the CPU 201 identifies the reproduced program (reproduced program) based on the EPG program information (S1243). On the other hand, if it is determined that the EPG program information is not included (No in S1240), the CPU 201 detects the channel information, the recording start time information and the recording end time information included in the viewing information DAT1, and the broadcast program information in the broadcast program database 210. Based on the above, a reproduction program is specified (S1247).

  Thereafter, the CPU 201 determines whether the start operation type information included in the viewing information DAT1 is a “Play” code, a “Start” code, or a “Skip” code (S1250), and determines that it is a “Skip” code. Then, the process proceeds to S1253, and a parameter Pa4 representing the number of skips at the time corresponding to the skipped section in the playback program is incremented by 1, and the parameter Pa3 representing the number of playbacks at the time corresponding to the skipped section in the playback program. 1 is added (S1253). On the other hand, if it is determined in S1250 that the operation type information at the start time is either “Play” code or “Start” code, the process proceeds to S1257, and the number of playbacks at the time corresponding to the played section in the playback program is set. The represented parameter Pa3 is incremented by 1 (S1257).

  When one of the processes of S1253 and S1257 is completed in this way, the CPU 201 proceeds to S1290, determines whether or not all viewing information DAT1 to be analyzed has been selected and processed in S1210, and has not been selected. If it judges (No in S1290), it will transfer to S1210 and will select one viewing information DAT1 which has not been selected until the previous time.

  If the CPU 201 determines that the viewing type of the selected viewing information DAT1 is neither “Realtime” nor “Playback” (No in S1230), the CPU 201 proceeds to S1260 and determines whether the viewing type is “Trick”. Judge. If it is determined that it is “Trick” (Yes in S1260), it is determined whether or not EPG program information is included in the viewing information DAT1 (S1270).

  If it is determined that the EPG program information is included (Yes in S1270), the reproduction program is specified based on the EPG program information (S1273). On the other hand, if it is determined that the EPG program information does not exist (No in S1270), based on the channel information and the recording start time information and the recording end time information included in the viewing information DAT1, and the broadcast program information stored in the broadcast program database, A reproduction program is specified (S1277).

  When one of the processes of S1273 and S1277 is completed in this way, the CPU 201 starts from the operation start time described in the viewing information DAT1 based on the start operation type information included in the viewing information DAT1 in S1280. The playback mode of the program played up to the operation end time is determined. A parameter Pa3 indicating the number of playbacks of the playback program corresponding to each time from the recording start time to the recording end time is incremented by 1, and a parameter Pbn (n indicating the playback number in the corresponding playback mode n (n: natural number)) is added. : Natural number) is incremented by 1 (S1285).

  Thereafter, in S1290, the CPU 201 determines whether or not all the viewing information DAT1 to be analyzed has been selected in S1210. If the CPU 201 determines that it has not been selected (No in S1290), the CPU 201 proceeds to S1210, and unselected viewing information is selected. Select DAT1. On the other hand, when determining that all the viewing information to be analyzed has been selected in S1210, the CPU 201 determines Yes in S1290 and ends the history file analysis process.

  When this history file analysis process is completed, the CPU 201 executes a recorded program analysis process in S1300. FIG. 18 is a flowchart showing recorded program analysis processing executed by the CPU 201.

  When the recorded program analysis process is started, the CPU 201 first selects one recorded program information to be analyzed from the recorded program list (S1310), and the selected recorded program information includes EPG program information. It is determined whether or not there is (S1320). If it is determined here that the EPG program information is included (Yes in S1320), the CPU 201 proceeds to S1323 and identifies the recorded program based on the EPG program information.

  On the other hand, if it is determined that the EPG program information is not included in the recorded program information, the CPU 201 determines information related to the recording channel, information related to the recording start time, information related to the recording end time, and broadcast program database included in the recorded program information. The recorded program is specified based on the broadcast program information stored in 210 (S1327).

  When the program recorded in S1323 or S1327 is specified in this way, the CPU 201 next records the recorded program at the corresponding time for each time from the recording start time to the recording end time described in the recorded program information. The parameter Pa2 representing the number is incremented by 1 (S1330). Thereafter, the CPU 201 moves the process to S1340, determines whether or not all recorded program information to be analyzed has been selected in S1310, and determines that it has been selected (Yes in S1340), ends the recorded program analysis process. If it is determined that all recorded program information has not been selected (No in S1340), the process returns to S1310 to select one unselected recorded program information, and the processes from S1320 to S1330 are performed.

  When the recorded program analysis process ends in this way, the CPU 201 executes the reserved program analysis process in S1400. FIG. 19 is a flowchart showing a recording reservation program analysis process executed by the CPU 201. When the execution of the scheduled recording program analysis process is started, the CPU 201 selects one scheduled recording program information to be analyzed from the scheduled recording program list (S1410), and the scheduled recording program information includes EPG program information. It is determined whether or not (S1420).

  If it is determined that the scheduled recording program information includes EPG program information (Yes in S1420), the scheduled recording program is specified based on the EPG program information (S1423). On the other hand, if it is determined that the EPG program information is not included in the scheduled recording program information (No in S1420), the process proceeds to S1427, and information related to the recording channel, recording start time, and recording end time included in the scheduled recording program information. The scheduled recording program is specified based on the information on the program and the broadcast program information in the broadcast program database 210.

  When the recording reservation program is specified in S1423 or S1427 in this way, the CPU 201 counts the number of recording reservations at the corresponding time of the recording reservation program for each time from the recording start time to the recording end time described in the recording reservation program information. 1 is added to the parameter Pc representing (S1430).

  Thereafter, the CPU 201 proceeds to S1440, determines whether or not all recording reservation program information to be analyzed has been selected in S1410, and determines that it has been selected (Yes in S1440), ends the recording reservation program analysis processing. To do. On the other hand, if it is determined that all the scheduled recording program information has not been selected (No in S1440), the CPU 201 returns the process to S1410, selects one unselected scheduled recording program information, and performs the processing from S1420 to S1430. Do.

  When the recording reservation program analysis process ends, the CPU 201 determines whether or not the analysis of the viewing information DAT1, the recording reservation program information, and the recorded program information has ended for all the analysis target devices (S1500). If it is determined that it is not (No in S1500), the process proceeds to S1130, where one unselected TV receiving device 100 is selected from the analysis target devices, and the history file and recorded program list received from the TV receiving device 100 are selected. Based on the above, the processing from S1200 to S1500 described above is performed.

  After that, when all the analysis target devices are selected and it is determined that the analysis is completed (Yes in S1500), the CPU 201 proceeds to S1510, and the real-time viewing number indicated by the parameter Pa1 of the first analysis table in which the analysis result is reflected. The audience rating at each time in each TV program is calculated based on the number of samples (S1510). Specifically, the audience rating for each time in each TV program is calculated according to the following equation.

Audience rating = number of real-time viewers / number of samples x 100 (%)
When the processing in S1510 is finished, the CPU 201 calculates the recording rate at each time in each TV program based on the number of recordings and the number of samples indicated by the parameter Pa2 of the first analysis table (S1520). Specifically, the recording rate for each time in each TV program is calculated according to the following equation.

Recording rate = number of recordings / number of samples x 100 (%)
When the processing in S1520 is completed, the CPU 201 determines the period to be analyzed up to this time based on the number of reproductions indicated by the parameter Pa3 of the first analysis table and the number of recordings indicated by the parameter Pa2 of the first analysis table. The reproduction rate of each TV program reproduced at each time is calculated. At the same time, based on the number of reproductions indicated by the parameter Pa3 of the first analysis table and the number of skips indicated by the parameter Pa4 of the first analysis table, each TV program reproduced in the period to be analyzed up to now is analyzed. The skip rate at each time is calculated. Further, the CPU 201 determines that the analysis target is based on the number of reproductions indicated by the parameter Pa3 in the first analysis table and the number of reproductions in the reproduction mode n indicated by the parameter Pbn (n: natural number) in the first analysis table. The reproduction rate in the reproduction mode n at each time of each TV program reproduced during the specified period is calculated (S1530). Specifically, the playback rate and skip rate at each time in each TV program and the playback rate in playback mode n are calculated according to the following formula.

Playback rate = number of playbacks / number of recordings x 100 (%)
Skip rate = number of skips / number of playbacks x 100 (%)
Playback rate in playback mode n = number of playbacks in playback mode n / number of playbacks × 100 (%)
Thereafter, the CPU 201 sets the recording reservation at each time for each TV program that is reserved for recording in the analysis target period selected this time, based on the number of recording reservations indicated by the parameter Pc of the second analysis table and the number of samples. The rate is calculated (S1540). Specifically, the recording reservation rate at each time of each TV program is calculated according to the following equation.

Recording reservation rate = number of recording reservations / number of samples x 100 (%)
When the viewing rate, recording rate, playback rate, playback rate in each playback mode, skip rate, and recording reservation rate are calculated for each TV program / time as described above, the CPU 201 outputs the results. (S1550). Specifically, the calculation result is written and stored in the data storage unit 207. At the same time, the calculation result may be output to a printer device or the like (not shown). Thereafter, the CPU 201 ends the analysis process.

  The information collecting / analyzing system 1 according to the present embodiment has been described above. The functions of each means of the information providing system according to the present invention are such that the CPU 101 built in the TV receiver 100 executes the above-described various processes (programs). It is realized by doing.

  According to the TV receiving apparatus 100, the CPU 101 receives and monitors the operation information having the configuration shown in FIG. 7 representing the contents of the operation performed on the apparatus in the TV program output process and the TV receiving unit 120. Viewing information (corresponding to the receiving operation information of the present invention) is created by associating the received recording information including the channel information related to the broadcast channel of the output TV program (corresponding to the receiving program information of the present invention), and this is stored in the history file. To create time-series data of viewing information. The history file is periodically transmitted to the analysis center device 200 (corresponding to the external center of the present invention) via the communication control unit 109 (data transmission process).

  On the other hand, the analysis center device 200 according to the present embodiment collects history files transmitted from the TV receivers 100 in the reception and accumulation process, and broadcast time for each TV program for each broadcasting station in the analysis process. Based on broadcast program information DAT0 including information indicating the operation start time information and operation end time information indicating the channel switching time included in the collected viewing information of the history file, and the channel information included in the viewing information. Then, the number of real-time viewing of each broadcast TV program at each time is counted (S1227), and the viewing rate of each TV program at each time is calculated (S1510).

  Therefore, the analysis center device 200 in the information collection and analysis system 1 can analyze the audience rating of the viewer in detail based on the history file. In particular, the TV receiver 100 of this embodiment is configured to access the time server 3 and accurately adjust the internal clock (see FIG. 4A), and the time when the channel switching operation is performed in seconds. It is configured to write to the history file. Therefore, the analysis center apparatus 200 can analyze the audience rating of the viewer in detail in units of seconds. For example, the audience rating of each commercial can be calculated.

  Further, according to the TV receiver 100 of the present embodiment, when a command (corresponding to a recording command of the present invention) related to an immediate recording operation is input from the operation unit 130 (including the remote controller 133) as an operation unit. The CPU 101 causes the recording / playback unit 110 to record a TV program in the recorded program registration process (S530). When a command related to a recording reservation operation (corresponding to the recording command of the present invention) is input, the CPU 101 makes a recording reservation (S480), and causes the recording / playback unit 110 to record the recording reservation program in the reserved program recording process. (S630).

  On the other hand, the CPU 101 creates recorded program information related to the scheduled recording program and recorded program information related to the program that has been recorded by the recording / playback unit 110, and registers this in the management recorded program list (S480). The recorded program information to be created includes at least the information on the broadcast channel (recording channel) of the program to be recorded and the time information on the recording start time and the recording end time so that the analysis center device 200 can identify the TV program. It is configured to be limited.

  When there is EPG data acquired by the EPG data acquisition process, the CPU 101, based on the EPG data, in addition to information on the broadcast channel (recording channel), recording start time, and recording end time of the recording target program. The EPG program information created in this way is added to the recorded program information. In addition, a recording file name is added to the recorded program information so that the correspondence between the recorded file and the recorded program information can be grasped. Thereby, the recorded program information and the recorded file are associated with each other and stored in the hard disk device 107 (corresponding to the storage means of the present invention).

  When the recording of the scheduled recording program is completed, the CPU 101 changes the status information of the recorded program information relating to the scheduled recording program created in S480 to status information indicating that the recording is completed (S640). In addition, the CPU 101 periodically creates a recorded program list for transmission based on the recorded program list for management (S930), and transmits it to the analysis center apparatus 200.

  On the other hand, the analysis center device 200 collects a recorded program list, and reserves a recording reservation based on the recorded program information (recorded reserved program information and recorded program information) included therein and the broadcast program information in the broadcast program database 210. A program or a recorded program is specified, the number of recording reservations or the number of recordings is counted (S1330, S1430), the recording reservation rate for each time of each TV program to be broadcast, and each TV program that has been broadcast The recording rate for each time is calculated (S1520, S1540).

  Therefore, according to the information collection / analysis system 1, it is possible to collect statistics about a recorded program that has not been viewed in real time by each TV receiver 100, and to analyze the viewer's viewing behavior in detail. . In addition, since the recording reservation rate can also be calculated, each broadcasting station can evaluate the degree of interest of the viewer for each TV program before broadcasting the TV program.

  In addition, since the TV receiver 100 according to the present embodiment is configured to create recorded program information based on EPG data, the analysis center device 200 can easily specify a recorded program and a scheduled recording program. it can.

  In addition, in the TV receiver 100 according to the present embodiment, when a command related to a playback operation (corresponding to a playback command of the present invention) is input from the operation unit 130, the CPU 101 performs a program playback process to the recording / playback unit 110. The recorded TV program is played back (S720). At the same time, the CPU 101 creates operation information (corresponding to the reproduction command content information of the present invention) having the configuration shown in FIG. Recorded program information corresponding to the reproduced program is read from the management recorded program list, and based on this, received recording comprising channel information relating to the recording channel, time information relating to the recording start time and recording end time, and EPG program information. Information is created, and operation information is added to the received recording information to create viewing information (corresponding to the reproduction program information of the present invention). Then, this viewing information is registered in the history file.

  Specifically, the TV receiver 100 according to the present embodiment has a plurality of playback modes, and is configured to play back a recorded program in a playback mode specified by a playback mode change operation. Each time the playback mode is changed by the operation of changing the playback mode, the operation information in which a code representing the playback mode is described as start operation type information is created.

  In addition, when the skip operation is performed, the TV receiver 100 according to the present embodiment skips a predetermined section of the reproduced program based on the skip operation (that is, excludes it from the reproduction target) and selectively reproduces the remaining sections excluding the section. Each time a skip operation is performed, the CPU 101 describes a “Skip” code representing the skip operation as start operation type information, and creates the operation information. At this time, in the received recording information, information indicating the section of the reproduced program excluded from the reproduction target based on the skip command is described as the recording start time information and the recording end time information.

  On the other hand, the analysis center device 200 according to the present embodiment collects history files transmitted from each TV receiving device 100 in the reception and accumulation process, and broadcasts time for each TV program for each broadcasting station in the analysis processing. Broadcast program information DAT0 including information indicating the recording start time information and recording end time information indicating the recording time of the playback program included in the collected viewing information of the history file, and channel information included in the viewing information. Based on this, the reproduced TV program is specified, and the number of reproductions of the TV program at the corresponding time is counted (S1253, S1257, S1285).

  If the skip operation is performed, the number of skips is counted (S1253). If the playback mode is changed (except when changing to the normal playback mode), the post-change operation is performed. The number of reproductions in the reproduction mode is counted (S1285). Then, the playback rate at each time of the TV program, the skip rate at each time of the playback program (corresponding to the statistical value related to the skip operation in the present invention), and the playback rate according to each playback mode (statistics related to the playback mode in the present invention). (Corresponding to the value) is calculated (S1530).

  Therefore, according to the information collection / analysis system 1 of the present embodiment, the information related to the TV program recorded and reproduced by the TV receiver 100 can be analyzed in detail by the analysis center apparatus 200. Various statistics concerning the reproduction operation of each TV program can be obtained.

  In particular, the information collection and analysis system 1 of the present embodiment can calculate the TV program playback rate in each playback mode and the skip rate, which is a statistical value for a TV program skipped by a skip operation. Can be analyzed in detail, and the interest level of the viewer in each scene of each TV program and the interest level of the viewer for each commercial based on the statistical data, Can be evaluated appropriately.

  The receiving operation information creating means in the information providing system of the present invention is realized by TV program output processing, and the receiving operation information transmitting means, recording information transmitting means, and reproduction information transmitting means are realized by data transmission processing. Has been. Moreover, the EPG data acquisition means for acquiring EPG data is realized by an EPG data acquisition process. In addition, the recording information creation means is realized by a recorded program registration process and a reserved program recording process, and the reproduction information creation means is realized by a reproduction operation collection process.

  Also, the viewing behavior analysis system of the present invention realizes the functions as the receiving operation information collecting means, the recorded program information collecting means, and the reproduction program information collecting means by the receiving and accumulating process, and the function as the audience rating calculating means is analyzed. The analysis center is realized in S1510, the function as the recording rate calculation means is realized in S1520 of the analysis process, and the functions as the playback mode statistical value calculation means and the skip statistics value calculation means are realized in S1530 of the analysis process. It comprises an apparatus 200 and a broadcast program database 210 as broadcast program information storage means.

By the way, the information provision system and viewing behavior analysis system of the present invention are not limited to the above-described embodiments, and can take various forms.
For example, in terrestrial digital television broadcasting, additional information linked with the TV program is broadcast simultaneously with the TV program, and the additional information can be displayed on the monitor device 127 of the television receiver 100. Configures the TV receiver 100 to register the viewing information including the operation information for determining whether or not the viewer has confirmed the additional information on the monitor device 127 in the history file, and this is set as the analysis center device 200. It is better to analyze with. If the information collection / analysis system 1 is configured in this way, the viewer's viewing behavior can be analyzed in more detail.

  In the above embodiment, the information providing system of the present invention is applied to the TV receiver 100. However, for example, the information providing system of the present invention is applied to a home server device having a monitor output function and a recording / playback function. It doesn't matter.

It is explanatory drawing showing the structure of the information collection analysis system 1 of a present Example. 2 is a block diagram illustrating a schematic configuration of a TV receiver 100. FIG. It is a flowchart showing the starting process which CPU101 performs. It is the flowchart (a) showing the time adjustment process which CPU101 performs, and the flowchart (b) showing the EPG data acquisition process which CPU101 performs. It is a flowchart showing the main routine which CPU101 performs. It is a flowchart showing the TV program output process which CPU101 performs. It is explanatory drawing showing the structure of a history file. It is a flowchart showing the video recording program registration process which CPU101 performs. It is explanatory drawing (a) showing the structure of the recording program list for management, and explanatory drawing (b) showing the recording program list for transmission. It is a flowchart showing the reserved program video recording process which CPU101 performs. 6 is a flowchart (a) showing a program reproduction process executed by the CPU 101 and a flowchart (b) showing a reproduction operation collection process executed by the CPU 101. It is a flowchart showing the data transmission process which CPU101 performs. 2 is a block diagram illustrating a schematic configuration of an analysis center apparatus 200. FIG. 5 is a flowchart (a) showing a reception accumulation process executed by the CPU 201 and a flowchart (b) showing an analysis process executed by the CPU 201. It is explanatory drawing (a) showing the structure of a 1st analysis table, and explanatory drawing (b) showing the structure of a 2nd analysis table. It is a flowchart showing the history file analysis process which CPU201 performs. It is a flowchart showing the history file analysis process which CPU201 performs. It is a flowchart showing the recorded program analysis process which CPU201 performs. It is a flowchart showing the recording reservation program analysis process which CPU201 performs.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Information collection analysis system, 3 ... Time server, 5 ... EPG service center apparatus, 7 ... Internet, 100 ... TV receiver, 101, 201 ... CPU, 103, 203 ... ROM, 105, 205 ... RAM, 107 ... Hard disk Device 109,209 ... Communication control unit 110 ... Recording / playback unit 111,121 ... TV tuner 115 ... Recording / playback control unit 120 ... TV receiving unit 125 ... Display control unit 127 ... Monitor device 130 ... Operation , 131 ... operation keys, 133 ... remote controller, 135 ... remote control receiver, 200 ... analysis center device, 207 ... data storage unit, 210 ... broadcast program database, DAT0 ... broadcast program information, DAT1 ... viewing information

Claims (21)

An information providing system related to viewing behavior of a television program using a television receiver,
Receiving operation information for creating operation information representing the content of an operation performed on the television receiving device and receiving operation information associated with the received program information related to the television program received by the television receiving device. Creating means;
Receiving operation information transmitting means for transmitting the receiving operation information created by the receiving operation information creating means to an external center;
An information providing system comprising:   The information providing system according to claim 1, wherein the operation information is information indicating a time at which a switching operation of a reception target program is performed on the television receiver.   2. The information providing system according to claim 1, wherein the received program information is information representing a broadcast channel of a television program received by the television receiver. An information providing system for viewing behavior of a television program using a recording device capable of recording the television program,
Recording information creating means for creating recorded program information capable of specifying a television program to be recorded based on a recording command input from the operation means by the recording device;
Recording information transmitting means for transmitting the recorded program information created by the recording information creating means to an external center;
An information providing system comprising: EPG data acquisition means for acquiring EPG data from an external device,
The recording information creation means creates the recorded program information about a television program to be recorded based on a recording command input from the operation means based on the EPG data acquired by the EPG data acquisition means. The information providing system according to claim 4, wherein:   5. The information providing system according to claim 4, wherein the recorded program information includes time information indicating a recording start time and a recording end time, and information indicating a broadcast channel of a recording target program. An information providing system for viewing behavior of a television program using a recording / reproducing apparatus capable of recording and reproducing a television program,
Recorded program information capable of specifying a television program recorded based on a recording command input from the operation means by the recording / playback apparatus is created, and the recorded program information is associated with the recorded television program in the storage means. Recording information creation means for storing;
When the recording / playback apparatus plays back the recorded television program based on the playback command input from the operating means, the playback command content information indicating the content of the playback command is added to the recorded program information, Reproduction information creating means for creating reproduction program information composed of reproduction instruction content information and the recorded program information;
Reproduction information transmitting means for transmitting the reproduction program information created by the reproduction information creating means to an external center;
An information providing system comprising: The recording / playback apparatus has a plurality of playback modes. When a playback command is input from the operation means, the recorded television program is played back in the playback mode specified by the playback command. Is configured,
The reproduction information creating means adds information indicating a reproduction mode of a reproduced television program to the recorded program information as the reproduction command content information, and creates the reproduction program information. 7. The information providing system according to 7. EPG data acquisition means for acquiring EPG data from an external device,
The recorded information creating means is configured to record the recorded program information about the television program recorded based on the recording command input from the operation means by the recording / playback apparatus based on the EPG data acquired by the EPG data acquiring means. 9. The information providing system according to claim 8, wherein the information providing system is created.   9. The information provision according to claim 8, wherein the recorded program information includes time information indicating a recording start time and a recording end time, and information indicating a broadcast channel of a recorded television program. system. When a skip command is input during playback of a television program based on the playback command, the recording / playback apparatus removes a predetermined section of the television program from the playback target based on the skip command and excludes it from the playback target. Is configured to selectively play the remaining sections excluding the selected section,
8. The information providing system according to claim 7, wherein the reproduction information creating means creates the reproduction program information including information representing the contents of the skip command. EPG data acquisition means for acquiring EPG data from an external device,
The recorded information creating means is configured to record the recorded program information about the television program recorded based on the recording command input from the operation means by the recording / playback apparatus based on the EPG data acquired by the EPG data acquiring means. Is configured to create,
12. The information providing system according to claim 11, wherein the information representing the content of the skip command is information representing a section excluded from the reproduction target of the reproduced television program. The recorded program information is composed of time information indicating a recording start time and a recording end time, and information indicating a broadcast channel of a recorded television program,
12. The information providing system according to claim 11, wherein the information representing the content of the skip command is information representing a section excluded from the reproduction target of the reproduced television program. Receiving operation information collecting means for collecting the receiving operation information transmitted from the information providing system according to any one of claims 1 to 3,
Audience rating calculating means for calculating the audience rating for each broadcasted television program based on the reception operation information collected by the reception operation information collecting means;
A viewing behavior analysis system characterized by comprising: Receiving operation information collecting means for collecting the receiving operation information transmitted from the information providing system according to claim 3;
Broadcast program information storage means for storing, for each broadcast channel, information relating to the television program broadcast on the broadcast channel, and information indicating the broadcast time of the television program;
Audience rating calculation means for calculating the audience rating for each broadcasted television program based on the information stored in the broadcast program information storage means and the reception operation information collected by the reception operation information collection means. When,
A viewing behavior analysis system characterized by comprising: Recorded program information collecting means for collecting the recorded program information transmitted from the information providing system according to any one of claims 4 to 6,
A recording rate calculating means for calculating a recording rate for each television program based on the recorded program information collected by the recorded program information collecting means;
A viewing behavior analysis system characterized by comprising: Recorded program information collecting means for collecting the recorded program information transmitted from the information providing system according to claim 6;
Broadcast program information storage means for storing, for each broadcast channel, information relating to the television program broadcast on the broadcast channel, and information indicating the broadcast time of the television program;
Recording rate calculating means for calculating a recording rate for each broadcasted television program based on the information stored in the broadcast program information storage means and the recorded program information collected by the recorded program information collecting means. When,
A viewing behavior analysis system characterized by comprising: Reproduction program information collecting means for collecting reproduction program information transmitted from the information providing system according to any one of claims 8 to 10,
Reproduction mode statistical value calculating means for calculating a statistical value related to a reproduction mode for each broadcasted television program based on the reproduced program information collected by the reproduced program information collecting means;
A viewing behavior analysis system characterized by comprising: Reproduction program information collecting means for collecting reproduction program information transmitted from the information providing system according to claim 10;
Broadcast program information storage means for storing, for each broadcast channel, information relating to the television program broadcast on the broadcast channel, and information indicating the broadcast time of the television program;
Reproduction for calculating a statistical value related to a reproduction mode for each broadcasted television program based on the information stored in the broadcast program information storage unit and the reproduction program information collected by the reproduction program information collection unit. Mode statistic calculation means,
A viewing behavior analysis system characterized by comprising: Reproduction program information collecting means for collecting reproduction program information transmitted from the information providing system according to any one of claims 11 to 13,
Skip statistics value calculating means for calculating a statistical value related to the skip operation for each broadcasted television program based on the reproduced program information collected by the reproduced program information collecting means;
A viewing behavior analysis system characterized by comprising: Reproduction program information collecting means for collecting reproduction program information transmitted from the information providing system according to claim 13;
Broadcast program information storage means for storing, for each broadcast channel, information relating to the television program broadcast on the broadcast channel, and information indicating the broadcast time of the television program;
Skip for calculating a statistical value related to a skip operation for each broadcasted television program based on the information stored in the broadcast program information storage means and the reproduced program information collected by the reproduced program information collecting means. A statistical value calculation means;
A viewing behavior analysis system characterized by comprising:

Images