JP2004236269A - Advertisement information receiving method and receiving apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information receiving method and receiving apparatus in which troublesomeness that a person who desires to be provided with CM and a viewer are not always matched since a CM is sent while being embedded in an unspecific program is resolved, a specific CM that is broadcasted as a program on a different channel from a channel under viewing in the same time slot can be immediately confirmed, an opportunity for a CM to appeal to latent viewer's demand is not lost and further, merit of reducing production costs is made possible. <P>SOLUTION: The advertisement information receiving method is provided with the steps of: registering information relating to a product, a field and the like desired to provide CM by a viewer in a specific information registering means in advance (1); detecting the CM under broadcasting at present and extracting detailed information of the CM by a CM information extracting means (2); comparing the extracted detailed information with the information registered in the specific information registering means and receiving a channel broadcasting the CM by a program-on-different channel receiving means when the information is matched (3); and composing the CM and the main program by a composition means, displaying the main program on a master picture of a display means and displaying the CM on its slave picture respectively (4). <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a method for receiving advertisement information and a receiving device for receiving advertisement information.
[0002]
In particular, the present invention relates to a method for receiving a CM (Commercial Message) program and a receiving apparatus provided in a television broadcast including video, audio, data, and program additional information related to the program.
[0003]
[Prior art]
A television receiver with a large screen size displays the broadcast image of different broadcast channels by dividing the same screen into a plurality of screens so that the user can check the counterprogram while watching the main program. Devices having a function of displaying a sub-screen have been put to practical use.
[0004]
In recent years, the number of channels in broadcast media has been increasing, and it is possible to watch about 100 channels of programs even in one system. However, in the future, the number of available channels will increase. is expected.
[0005]
In such a multi-channel system, it is difficult for a viewer to search for a favorite content. Therefore, a technology using program additional information provided by VBI (Vertical Blanking Interval) in terrestrial broadcasting, BS / CS satellite digital broadcasting, or the Internet, such as an electronic program guide, is indispensable. It is becoming.
[0006]
On the other hand, since a CM is embedded and transmitted in an unspecified program, the person who wants to provide the CM does not always match the viewer. In such a multi-channel system as described above, it is considered that the frequency of coincidence between a person who wants to provide a CM and the viewer is even lower.
[0007]
As a conventional technique for solving such a problem, the advertisement information that the viewer wants to provide is extracted and stored in advance, and then replaced with the advertisement information that the viewer does not want to provide and displayed on the screen. The following has been proposed (Patent Document 1).
[0008]
[Patent Document 1]
JP-A-2002-27423
[Problems to be solved by the invention]
However, in the above-described conventional technology, even if a CM broadcasted as a counterprogram on the same time slot on a different channel than the viewer is watching is a CM that the viewer wants to provide, However, since the information is not provided to the viewer, there is a problem in that the important immediacy of the advertisement information is lost.
[0010]
In addition, a problem that a CM determined to be undesired by a viewer is not replaced with another CM and will not be provided to the viewer, so that there is no opportunity to meet the potential demand of the viewer. There is.
[0011]
Further, since the technology is based on the premise of storing CMs, expensive devices such as a hard disk and its controller are required, and there is a problem that a burden on costs is increased.
[0012]
In view of the above problems, the present invention can immediately check a specific CM being broadcast as a counterprogram on the same time slot on a different channel from the one being viewed, The objective is to not lose the opportunity to meet the demands of the industry and to enjoy the benefits of lowering production costs.
[0013]
[Means for Solving the Problems]
In order to solve the above-mentioned problem, an advertisement information receiving apparatus according to the present invention (claims 1 to 6) includes a main program receiving means for receiving a main program, and a program broadcast in the same time zone as the main program. Receiving means, receiving means for receiving a program, synthesizing means for synthesizing the main program and the counterprogram, displaying means for displaying the program, CM information extracting means for extracting detailed information of the CM, and CM for storing detailed information of the CM. An information storage means, a control means for controlling the counter program receiving means and the synthesizing means, and a CM identification information registering means for registering and accumulating CM identification information defining a CM to be received.
[0014]
Also, in the advertisement information receiving method according to the present invention (claims 7 to 10), a step of receiving a main program, a step of receiving a counter program broadcast in the same time zone as the main program, Synthesizing the counterprogram, displaying the program, extracting detailed information of the CM, storing detailed information of the CM, controlling reception of the counterprogram and synthesis of the main program and the counterprogram. And a step of registering and accumulating CM specifying information that defines the CM to be received.
[0015]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
[0016]
FIG. 1 shows an example of a hardware configuration for realizing an advertisement information receiving device according to an embodiment of the present invention.
[0017]
The receiving apparatus in FIG. 1 includes a main program receiving unit 102 for receiving a main program to be viewed, a counter program receiving unit 103 for receiving a counter program displayed as a child screen of a parent-child screen, and reception of the receivers 102 and 103. A synthesizing unit 104 for synthesizing an output to a parent-child screen and displaying a plurality of screens; a display unit 105 for displaying the output of the synthesizing unit 104 on a screen; 106, CM information storage means 109 for storing the extracted CM detailed information, CM specification information registration means 108 for registering and storing CM specification information defining the CM to be received, and CM detailed information obtained from the CM information storage means 109 And the CM specifying information acquired from the CM specifying information registering means 108, and analyzes and compares the counter program receiving means 103 and the synthesizing means 104. Control controlling unit 107, and a receiving antenna 101.
[0018]
The main program receiving means 102 and the counter program receiving means 103 are commonly connected to the receiving antenna 101, and receive and demodulate and reproduce broadcast waves such as satellite broadcasts, terrestrial broadcasts, and cable broadcasts. The broadcast wave may be either an analog broadcast or a digital broadcast.
[0019]
The synthesizing unit 104 is configured by a PinP (Picture in Picture) circuit or the like, and performs a blanking process on the image at the child screen display position in the parent screen display. The sub-screen image obtained by thinning out according to the image compression rate is fitted.
[0020]
As the display means 105, a cathode ray tube (CRT), a liquid crystal display panel (LCD), a plasma display (PDP), or the like is used.
[0021]
The CM specifying information registration unit 108 includes a non-volatile memory and its writing / reading device.
[0022]
The control means 107 is composed of a microcomputer or the like, and is connected to the counter program receiving means 103, the synthesizing means 104, the CM information storing means 109, and the CM specifying information registering means 108 via a control bus.
[0023]
The CM information extracting means 106 includes a demultiplexer for extracting necessary information from the multiplexed digital signal.
[0024]
The CM information storage unit 109 includes a nonvolatile memory that stores a plurality of pieces of CM detailed information extracted by the CM information extraction unit 106.
[0025]
Next, details of the CM detailed information will be described with reference to FIGS.
[0026]
The detailed CM information extracted by the CM information extracting means 106 is transmitted together with video data, audio data, and data program data as MPEG-2 stream section format data, for example, like program additional information in satellite digital broadcasting.
[0027]
In the present embodiment, an example in which the detailed CM information is provided by satellite digital broadcast waves has been described, but similar information may be provided in any form such as VBI in analog terrestrial broadcast or the Internet. In such a case, a VBI detection circuit, a modem, an Ethernet adapter, or the like is used as the CM information extraction unit 106.
[0028]
Next, an example of the detailed CM information transmitted in the present embodiment is shown in FIG. The detailed CM information includes a CM identification number 301, a transmission time 305, a channel 306, genre information 302 and 303, a keyword 304, and the like. The CM detailed information is transmitted for each CM, one before the CM is broadcast, and during the broadcast. When a CM having the same content is broadcasted a plurality of times, a plurality of pieces of CM detailed information having the same CM identification number 301 or the like but different transmission times are transmitted. From these pieces of information, it is possible to estimate what kind of advertisement information the CM contains, and to know the times when the CM starts and ends broadcasting.
[0029]
Here, the channel on which the CM detailed information is transmitted may be, for example, a certain channel may transmit CM detailed information on CMs broadcast on all channels, or a CM detail scheduled to be broadcast on that channel. Only information may be sent. In the former case, if the counter program receiving means 103 has received any channel, it is possible to acquire detailed CM information on all channels. In the latter case, the back program receiving means 103 cyclically receives all the channels to acquire detailed CM information about all the channels.
[0030]
FIG. 2 shows a specific example of CM transmission. FIG. 2 shows a time series of broadcasting of channels X, Y, and Z, and a viewer is currently viewing channel X. In time zones A and D, the main program is broadcast on all channels. In time zone B, CM 1 is broadcast on channel Y. In time zone C, CM2 is broadcast on channel Y and CM3 is broadcast on channel Z. Since the detailed CM information on the CM1, CM2, and CM3 is stored in the CM information storage unit 109 in advance, it is possible to independently recognize the start / end timings of the CM1, CM2, and CM3 and the outline of the advertisement content. it can.
[0031]
Next, an example of CM identification information registered and stored in the CM identification information registration unit 108 will be described with reference to FIG. The CM specifying information includes a keyword 401 that the viewer desires to provide information, a priority order 402 and the like.
[0032]
Therefore, when the same word (in this case, “baseball” or “glove”) exists in the CM specifying information and the CM detailed information as shown in FIGS. 3 and 4, it is considered that the CM is what the viewer wants to provide. Can be.
[0033]
If a plurality of CMs are simultaneously broadcast on different channels, and the same word exists in the CM specifying information and the CM detailed information for a plurality of CMs, the CM having the higher priority of the matching word is higher. Can be considered to be desired by the viewer.
[0034]
In the case of FIG. 5, CM1 matches one word of “glove”, and CM2 matches three words of “gourmet”, “side dish”, and “frozen food” with words in the CM specifying information. Since “globe” in the CM1 detailed information has the highest priority among these words, it can be considered that CM1 has a higher priority than CM2.
[0035]
Further, when a plurality of CMs are simultaneously broadcast on different channels, and when the same word exists in the CM specifying information and the CM detailed information for a plurality of CMs, the CM having the larger number of matching words is The viewer may consider that the offer is desired.
[0036]
In the case of FIG. 5, CM1 has one word and CM2 has three words matching the words in the CM specifying information, and thus it can be considered that CM2 has higher priority than CM1.
[0037]
Next, the operation of the advertisement information receiving apparatus according to the present embodiment will be described using FIG.
[0038]
In step 601, a main program to be viewed is received. At this time, as shown in FIG. 7, the main program is displayed on the parent screen 701 and the child screen is not displayed.
[0039]
Next, in step 602, when it is determined that at least one CM is broadcast in the counter program, the process proceeds to step 603. If no CM is broadcast in the opposite program, the process returns to step 601 to continue receiving only the main program.
[0040]
In step 603, it is determined whether the detailed CM information and the CM specifying information match for all the CMs being broadcast. If there is at least one matching CM, the process proceeds to step 604. If there is no matching CM, the process returns to step 601 to continue receiving only the main program.
[0041]
In step 604, the priorities are compared for all CMs for which the detailed CM information and the CM identification information match, and the channel on which the highest-priority CM is broadcast is received by the back-program receiving means 103 and displayed on the sub-screen. I do. At this time, the main program is displayed on the main screen 801 and the CM is displayed on the child screen 802 as shown in FIG. As the priority of the CM to be displayed, the above-described method described with reference to FIG. 5 is adopted.
[0042]
If the CM displayed on the child screen ends in step 605, the child screen is deleted in step 606, and the process returns to step 602.
[0043]
In this embodiment, no operation is performed on the CM received as the main program. That is, a CM that the viewer intentionally selects and watches as the main program is presented to the viewer on the main screen as it is even if the CM detailed information and the CM identification information do not match. You. For this reason, a CM received as a main program does not lose an opportunity to appeal to a potential demand of a viewer.
[0044]
Although a plurality of keywords are registered in the CM specifying information in the present embodiment, no keyword is registered in the CM specifying information, or the CM specifying information registration unit 108 does not exist in the system configuration. Is also good. In this case, the CM information extracting means 106 is used only for detecting the start of the CM, the transition to the next CM, and the end timing of the CM. In this case, step 602 may be omitted from the operation flow of FIG. In other words, when a CM is broadcast in the counter program, the CM is unconditionally displayed on the child screen. In this case, the viewer views all the CMs that the user does not want to provide, but does not miss the CMs that the user wants to provide.
[0045]
In the present embodiment, the CM is displayed on the child screen, but the CM may be displayed on the parent screen and the main program may be displayed on the child screen. Alternatively, the start of the CM may be notified by OSD (On Screen Display) or voice without displaying the CM on the screen. Further, the notification means in this case may be any other means.
[0046]
【The invention's effect】
As described above, according to the present invention, the following effects can be obtained.
[0047]
Even when viewing a channel different from the one on which the CM is being broadcast, the specific CM can be confirmed on the sub-screen, so that the frequency of matching between the person who wants to provide the CM and the viewer increases.
[0048]
In addition, instead of providing the CM once stored to the viewer at a later date as in the conventional technology, the CM is provided to the viewer at the same time as the broadcast, so that the immediacy important for the advertisement information is realized. Is not impaired.
[0049]
Further, unlike the related art, a configuration in which a CM judged to be undesired by the viewer can be provided to the viewer does not lose an opportunity to meet the potential demand of the viewer.
[0050]
In addition, unlike the conventional technology, the configuration does not require the accumulation of CMs, and thus does not require a hard disk or its controller. Therefore, advantages such as reduction in size and weight and reduction in manufacturing cost can be enjoyed.
[Brief description of the drawings]
FIG. 1 is a block diagram illustrating an example of a hardware configuration of an advertisement information receiving device according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a time series of CM transmission according to an embodiment of the present invention. FIG. 4 is a diagram illustrating an example of a data configuration of CM detailed information according to an embodiment of the present invention. FIG. 4 is a diagram illustrating an example of a data configuration of CM specifying information according to an embodiment of the present invention. FIG. 6 is an operation flowchart of the advertisement information receiving apparatus according to the embodiment of the present invention. FIG. 7 is a diagram showing only the main program in the advertisement information receiving apparatus according to the embodiment of the present invention. FIG. 8 is a screen state diagram when a main program and a CM are displayed in the advertisement information receiving apparatus according to the embodiment of the present invention.
101 Receiving antenna 102 Main program receiving means 103 Counter program receiving means 104 Synthesizing means 105 Display means 106 CM information extracting means 107 Control means 108 CM specifying information registering means 109 CM information storing means 301 CM identification number of CM detailed information 302 CM detailed information Genre information (genre 1)
303 Genre information of detailed CM information (genre 2)
304 CM detailed information keyword 305 CM detailed information transmission time 306 CM detailed information channel 401 CM specific information keyword 402 CM specific information keyword priority 601 Receiver operation step 1
602 Receiver Operation Step 2
603 Receiver operation step 3
Step 604 of receiver operation
605 Receiver operation step 5
606 Receiver operation step 6
701 Main screen for main program display 801 Main screen for main program display 802 Child screen for CM display

Claims (10)

Main program receiving means for receiving the main program;
Counter program receiving means for receiving a program broadcast in the same time zone as the main program (hereinafter referred to as a counter program);
Synthesizing means for synthesizing the main program and the counterprogram,
Display means for displaying a program;
CM information extracting means for extracting detailed CM information from the counter program receiving means;
An advertisement information receiving apparatus, comprising: CM information storage means for storing detailed information of a CM; and control means for controlling the synthesizing means so as to synthesize a counterprogram with a main program based on the CM information. Claims: It is provided with CM specific information registration means for registering / accumulating CM specific information defining a CM to be received, wherein the control means controls the synthesizing means based on the CM specific information and the CM information. Item 2. The advertisement information receiving device according to Item 1. The advertisement information receiving apparatus according to claim 1, wherein the synthesizing unit displays a main program on a main screen and a CM broadcasted in a counterprogram on a sub-screen. 4. The control means, when a plurality of CMs are simultaneously broadcast as counter programs, and when the CM specifying information and the CM detailed information match with respect to a plurality of CMs, the control unit has a higher priority than data constituting the CM specifying information. 3. The advertisement information receiving apparatus according to claim 2, wherein the counter program receiving means and the synthesizing means are controlled so as to receive the CM having the higher rank data. The control means, when a plurality of CMs are simultaneously broadcast as counter programs, and when the CM specifying information and the CM detailed information match for a plurality of CMs, receives the CM with the larger number of matched data. 3. The advertisement information receiving apparatus according to claim 2, wherein said counter program receiving means and said synthesizing means are controlled so as to execute the program. Receiving the main program, receiving a counterprogram broadcast in the same time zone as the main program, synthesizing the main program and the counterprogram, and displaying the program, Advertising information receiving, comprising the steps of extracting detailed information of the CM, storing detailed information of the CM, and controlling reception of the counter program and synthesis of the main program and the counter program. Method. 9. The advertisement information receiving method according to claim 8, further comprising a step of registering and storing CM specifying information defining the CM to be received. 10. The system according to claim 8, wherein a start / end of a commercial broadcasted in the counter program is detected, and a main program is displayed on a main screen and a commercial broadcasted in the counter program is displayed on a child screen. Advertising information receiving method described in. When a plurality of CMs are simultaneously broadcast as counter programs and the CM specifying information and the CM detailed information match for a plurality of CMs, data having a higher priority order among data constituting the CM specifying information is 8. The advertisement information receiving method according to claim 7, wherein the CM that matches the received advertisement is received. When a plurality of CMs are simultaneously broadcast as counter programs, and when the CM specifying information and the CM detailed information match for a plurality of CMs, the CM having the larger number of matched data is received. The advertisement information receiving method according to claim 7, wherein

Images