JP2003162672A - Advertising effectiveness promotion system using bar code having history function - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve the effectiveness of advertisement of a commodity, economic activity of service or the like a shop or the like, using a bar code. <P>SOLUTION: The bar code is displayed on an advertising medium together with an advertisement of a commodity or the like. The bar code includes the address of an Internet home page having detailed information on a commodity or the like to be advertised, or, more than GPS information on a store, information (for instance, magazine name) on the advertising medium itself and personal information on a person who uses the bar code. When a person gets access to the home page using the bar code or comes to the store, the advertising medium information that the bar code has or the personal information is outputted on the home page or by the store, so that an advertiser can effectively obtain information using the advertising medium and can effectively obtain personal information on a promising customer. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention puts a code such as a bar code or a two-dimensional code, which is converted into binary information of black and white, on a plurality of advertising media, and promotes sales by using the bar code. It is about the system.

[0002]

2. Description of the Related Art Up to now, bar codes have been used mainly for the purpose of management in each process of manufacturing and distributing products. Recently, using this bar code and more complicated codes, it is possible to reproduce moving information that can not be expressed in print by putting it on magazines, newspapers, for example.
Services such as voice conversion are starting to appear.

In the future, by further developing from the above usages, information on products in a broad sense such as stores, products, and services will be put on various advertising media in the form of compressed barcodes and will be widely distributed. By providing the function of this barcode reader to your mobile device, you can promote access to Internet homepages from your mobile device, store information about the product you are interested in after seeing the advertisement, and use it on different occasions. It may be possible to promote the sales of the product.

[0004]

However, when the above-mentioned compression-modulated code such as a bar code is placed on an advertising medium and used for sales promotion of a product, which advertising medium leads to the most effective sales promotion, There is a problem that we do not know in which medium the capital should be concentrated.

As an invention that provides means for solving this problem, there is Japanese Patent Laid-Open No. 11-89083. In this patent, the content of the code indicating the advertising medium is simply referred to as a magazine name or the like. In addition, when the actual store or the like indicated by the advertisement is directly visited, the means for collecting information regarding the advertisement medium included in the barcode is not shown.

Further, even if the home page of the Internet related to the product is accessed by using the bar code as a trigger, it is conventionally troublesome to input the personal information of the person who can be the customer who has accessed the product on the home page. , The problem that the information of promising customers cannot be efficiently accumulated, and similarly, the location information of the shop that advertised is included in the barcode, and when the customer uses the location information based on the location information. However, it is expected that there will be a problem that it is unknown which advertising medium the customer has used, and that it is difficult to input the personal information of the promising customer who visited the store with trouble and input.

[0007] Further, advertisement by a broadcasting medium using voice such as radio and information transmission medium by so-called word-of-mouth communication between people are not used for promoting economic activities such as the above-mentioned products and services. In the above information transmission route, since the system using the bar code is not covered, there is a problem that the efficiency of the advertising activity is limited to some extent.

[0008]

[Means for Solving the Problems] A data area in which information of a person who uses the code (for example, a telephone number, an internet access address, an email address, etc.) can be additionally attached to a code that is compressed and modulated such as a bar code or a two-dimensional code. Is provided, and the information of the advertising medium in which the code is placed (for example, not only the magazine name, the TV station name but also the program name, region, broadcast time, etc.) is entered in the data area, and then the code is used to The personal information of the person who accesses the Internet home page of the product that is the target of the code can be additionally entered in the area with the consent of the individual, and as described above, the purpose is to make the home page of the Internet, etc. When the URL address is accessed by using the code, the customer information is stored in the home page together with the advertising medium information. It makes it possible to automatically input as promising customer information on over di.

Alternatively, when the customer actually visits the store based on the location information of the store etc. in the code, the portable terminal device of the customer is obtained so that the advertisement medium information can be obtained together with the personal information as described above. The code having the advertising medium information and personal information stored in, for example, can be output to the database or the like of the store by the store by a simple operation by electromagnetic wave communication or the like.

By adopting the above method, it is possible to avoid the problem described as the problem in the conventional example. That is, by performing the statistical processing of the above-mentioned promising customer information and the information about the used advertisement medium, the advertiser can know detailed advertisement information such as which is the most effective advertisement medium, place, time, and program. It is possible to more efficiently determine the destination of the next investment of capital and efficiently collect information on promising customers. Also, the customer side can be made to send useful information from the advertiser to his / her e-mail address or to be mailed without any troublesome work.

When the advertisement medium uses a voice such as radio, the bar code is modulated and woven into the radio wave of the radio broadcast, and the modulated bar code information is demodulated by the portable terminal receiving the broadcast. By doing so, the same effects as those obtained by the printing and television broadcasting can be obtained. As the modulating means, it can be easily realized by using digital modulation used in current mobile phones and the like or analog modulation such as FM and AM.

Further, when a so-called word-of-mouth communication between human beings is used as an information transmission medium, the information of the bar code is not transmitted by wired or wireless means via the mobile terminals possessed by both humans. By transmitting in either demodulated or demodulated form, useful information can be transmitted reliably and easily.

In this case, the history section of the bar code is
When the advertising medium is audio broadcasting such as radio, the above effect can be obtained by including the broadcasting station name, the broadcasting time, the broadcasting program, the DJ in charge of the broadcasting program, the broadcasting area and the like as the advertising medium information in the bar code.

When the advertisement medium is person-to-person, the consideration from the advertiser can be obtained by including information that can identify the person such as the mail address of the person who provides the barcode information in the history section. It becomes possible to construct a system that the information provider can obtain. In this case, the information provider has previously registered with a sponsor or the like that promotes the advertising effect such as the advertiser, and when it is confirmed that the barcode information provided by the information provider has been utilized by the method, The advertisement effect using the barcode is promoted by giving the information provider a certain point from the sponsor and giving the information provider a consideration according to the accumulated number of points.

[0015]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 shows an embodiment of the present invention.
An advertisement for a certain product is placed on a certain TV program and a magazine, and in the advertisement, the above-mentioned product information, address information of an Internet homepage where further detailed information of the product or information using a moving image can be obtained. , The compression-modulated code is also shown. Furthermore, when the code is placed in a magazine, the information about the advertising medium such as the magazine name, region name to be sold, and date of sale is printed at the stage of printing in the magazine.
The history portion in the code is compression-modulated and printed.

When the code is broadcast in a television program,
Information such as a television company name, a program name, a broadcast time, and a broadcast area is compressed and modulated in the history portion in the code at the stage of broadcasting, and is broadcast. A customer who sees the advertisement of the magazine or the television program reads the code with a device having a function of reading and demodulating the compressed and modulated code, such as a mobile terminal owned by the customer, and stores the code.

After that, when the customer uses the code to access an Internet home page having detailed information about the product, the information about the advertising medium in the history section of the code is automatically input to the home page. At the same time, limited personal information such as the e-mail address and telephone number of the customer is input to the home page with the consent of the customer. By accumulating and processing such information, the advertiser can determine not only the advertising medium, time, area, etc. effective for the product, but also valuable prospective customer information for the customer. You can get it without any hassle.

FIG. 2 shows a second embodiment of the present invention, in which the bar code described in various advertising media such as television, radio, magazines, word of mouth, etc. is a homepage of a certain store, service, etc. A GPS (Global Positioning Sy) indicating the geographical location where the store and the service can be received together with the information.
(Stem) information is also included, and shows the case where the customer actually visited the store or the like by the GPS information. The mobile terminal of the customer has barcode information read and stored from the advertisement, and if the customer's consent is obtained, together with the information of the advertisement medium in the barcode when the store is visited, The personal information of a customer is transferred from the mobile terminal to
The method is not limited to wired or wireless means, and is output to the database of the store. As a matter of course, when using a bar code on a television or a magazine, it is necessary that the mobile terminal has a function as a bar code reader, and when using a bar code in broadcasting using voice such as radio, It is assumed that the mobile terminal has a function of demodulating and displaying the modulated barcode information inserted in the broadcast wave.

FIG. 3 is a schematic diagram showing the structure of the data area in the history portion of the bar code. Information about the advertisement medium is provided at the bottom layer, and then the home page is accessed using the bar code. When the personal information of a person who visits a store directly is transmitted to another person, the personal information of the person who provided the barcode information must be added. Indicates.

[0020]

As described above, when a certain product is advertised using various advertising media such as magazines and television broadcasts, the above bar code is simultaneously displayed in the advertisement,
By providing a history section in which the information regarding the advertising medium is embedded in the barcode, not only is it easy to access the home page of the Internet related to the product or to easily reach the position of the store, By obtaining detailed information about the advertising medium viewed by a person who can be a customer who has visited or visited the store, and by effectively acquiring and accumulating personal information of the person who is a promising customer, sales of the product or It will be possible to effectively promote the sales of the store.

[Brief description of drawings]

FIG. 1 is a diagram of an embodiment of the present invention.

FIG. 2 is a diagram of a second embodiment of the present invention.

FIG. 3 is a diagram showing a structure of a data area in a history portion of the barcode.

Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) G09F 19/00 G09F 19/00 Z

Claims (7)

[Claims] 1. When advertising an economic activity such as a product, a store, or a service by using various advertising media, a home page address on the Internet and information about the store location on the Internet, which includes information related to the product, the store, or the service, and the advertisement. An advertising system characterized in that a bar code having information on the medium itself, a two-dimensional code, and other codes for compression modulation are additionally written in the advertisement. 2. A code for compressing or modulating a barcode such as the bar code according to claim 1 is used to access a home page on the Internet according to claim 1, or
An advertisement system is provided which has a data area in which personal information of a customer who visits the store based on the store location information can be newly added and input. 3. Information relating to an advertising medium included in the code of claim 1, when the code described in claim 1 is used to access the Internet home page of claim 1 or visit a store indicated by location information. Is input to a database relating to advertisements on the homepage or the store without user's operation. 4. The access is performed when the Internet home page of claim 1 is accessed using the code having the personal information described in claim 2 or when the store indicated by the location information is visited. Alternatively, it is possible to input the personal information from the code having the personal information described in claim 2 to the Internet home page or to a database regarding personal information in the store by obtaining the consent of the person who visited the store. Advertising system. 5. When one individual having the barcode information described in claim 1 transmits it to another individual, the personal information that can identify the barcode information provider, such as an email address and a telephone number, is used as the code. Code that can be added to the history part of. 6. The advertisement system, wherein the code described in claim 5 pays a consideration to the code information provider when it is confirmed that the advertisement represented by the code has been promoted. 7. The information of the advertising medium itself in claim 1, when the advertising medium is a broadcast using electromagnetic waves, at least one of information of a broadcasting company name, a broadcasting program name, a broadcasting area, and a broadcasting time. In addition, when the advertising medium uses a network such as the Internet, it includes at least the address of the page that is advertising, and when the advertising medium uses printing such as newspapers and magazines, the advertising medium company An advertising system including at least one of information on a name, a sales area, and a sales time.