JP2003108844A - Customer collecting system, customer collection control site device, movable communication terminal, and customer collecting program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To collect customers on a daily basis taking a lot of people as subjects for collecting customers. SOLUTION: People possessing a portable telephone 1 which has had an outbreak of becoming spread are taken as subjects for collecting customers based on provision of a game through the portable telephone 1 from a site device 2. Collection of customers is promoted to the people for a subject corporation through relation between results of the game and premiums.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customer attraction system, a customer attraction management site device, a mobile communication terminal, and a customer attraction program.

[0002]

2. Description of the Related Art Mobile communication terminals such as mobile phones, PHS, so-called pagers (hereinafter referred to as mobile phones, etc.) have been remarkably popularized, and particularly recently, WWW pages can be browsed by connecting to the Internet or the like. Even those that can display various images have appeared.

By the way, for a long time, in order to attract customers, an advertisement leaflet made of paper is distributed, and the advertisement leaflet is brought to a corresponding store, so that the person who brought the advertisement leaflet is given a preferential treatment such as a discount of the selling price of the sold product. Measures are being taken. As a result, the person who views the advertisement leaflet will be invited to the preferential treatment to come to the store, and can attract customers.

[0004]

However, in the above method of attracting customers, not only is there a limit in preparing the number of paper advertisement leaflets, but it is difficult to distribute advertisement leaflets to many people at the same time. Advertisement is small and its effect is small. For this reason, it cannot be said that the method of attracting customers is particularly satisfactory for sales companies that are expanding nationwide. Moreover, in the above method of attracting customers, it is possible to receive preferential treatment in exchange for advertising leaflets, only the day when the advertising leaflets are brought in, and preferential treatment for other days as well. It is usually impossible to receive customers and it is difficult to attract customers on a daily basis.

The present invention has been made in view of the above circumstances, and a first technical problem thereof is to provide a customer attraction system capable of attracting a large number of people on a daily basis. . A second technical problem is to provide a customer attraction management site device capable of realizing the customer attraction system. A third technical problem is to provide a mobile communication terminal that can realize the above-mentioned customer attraction system. A fourth technical problem is to provide a customer attraction program that can realize the above customer attraction system.

[0006]

In order to achieve the first technical object, the present invention (the invention according to claim 1) provides a mobile communication terminal capable of displaying an image, and the mobile communication terminal. Management site device for transmitting game data of the game in response to the request of the game, wherein the game data is set so as to target winning or winning or a game, and the mobile communication The terminal is configured so that the result of the game can be presented. As a preferred mode of this claim 1, claim 2
21 to 21.

In order to achieve the above-mentioned second technical problem, according to the present invention (the invention according to claim 22), game data of a game is transmitted in response to a request from a mobile communication terminal capable of displaying an image. A customer attraction management site device which is set so that the game data is determined as a result of winning or winning, and the relationship between the result of the game and preferential treatment is related to the transmission of the game data. The configuration is such that information is also distributed.

In order to achieve the second technical object, according to the present invention (the invention according to claim 23), game data of a game is transmitted in response to a request from a mobile communication terminal capable of displaying an image. Customer attraction management site device, wherein the game data is set so as to target winning or winning or a game as a result, and indicates the progress state of the game in response to each request of the mobile communication terminal. Configured to transmit response data to the mobile communication terminal, set to store the result of the game, and transmit the stored result of the game to the mobile communication terminal at the request of the mobile communication terminal The configuration is set. As a preferable mode of this Claim 23, it is as described in Claims 24 and 25.

In order to achieve the above-mentioned second technical object, according to the present invention (the invention according to claim 26), game data of a game is transmitted in response to a request from a mobile communication terminal capable of displaying an image. Customer attraction management site device, wherein the game data is set so as to target winning or winning or a game as a result, and indicates the progress state of the game in response to each request of the mobile communication terminal. It is configured to transmit response data to the mobile communication terminal, and the mobile communication terminal is set to access the privilege page of the target site device for attracting customers, provided that the result of the game is a predetermined result. It has a structure.

In order to achieve the above-mentioned second technical problem, according to the present invention (the invention according to claim 27), game data of a game is transmitted in response to a request from a mobile communication terminal capable of displaying an image. Customer attraction management site device, wherein the game data is set so as to target winning or winning or a game as a result, and indicates the progress state of the game in response to each request of the mobile communication terminal. It is configured to send response data to the mobile communication terminal, whether or not the result of the game is a predetermined result is determined by the first request of the mobile communication terminal regardless of the request of the mobile communication terminal, The predetermined result is set to be determined with a predetermined probability. A preferred aspect of the twenty-seventh aspect is as described in the twenty-eighth aspect.

In order to achieve the second technical object, according to the present invention (the invention according to claim 29), game data of a game is transmitted in response to a request from a mobile communication terminal capable of displaying an image. A customer attraction management site device that stores basic data and accompanying data for which a valid period is set, for the game data whose winning or winning is determined as a result. The configuration is set such that it is changed every time the valid period elapses, and only the accompanying data is set as update information data, and is also set to be delivered on the condition of a delivery request by the mobile communication terminal. As a preferable mode of this Claim 29, it is as described in Claims 30-32.

In order to achieve the third technical subject, the present invention (the invention according to claim 33) is directed to a management site device which enables image display and distributes game data of a game. In the mobile communication terminal capable of requesting the distribution of the game data, the date when the game result is issued can be re-displayed together with the result of the game.

In order to achieve the third technical subject, the present invention (the invention according to claim 34) is directed to a management site device capable of displaying an image and distributing game data of a game. The mobile communication terminal capable of requesting distribution of the game data is set to access the privilege page of the site device targeted for attracting customers on condition that the result of the game is a predetermined result.

In the present invention (the invention according to claim 35) for achieving the above-mentioned fourth technical problem, a customer is realized by a mobile communication terminal capable of displaying an image of a game in which a win or a win is determined as a result. A program for use in a mobile communication terminal, the function of displaying a game result and a date when the game result is obtained after the game is finished.

In the present invention (the invention according to claim 36) for achieving the above-mentioned fourth technical problem, the number of customers is realized by a mobile communication terminal capable of displaying an image of a game whose win or win is determined as a result. And a function for causing the mobile communication terminal to access the privilege page of the site device targeted for customer attraction when the result of the game is a predetermined result.

[0016]

According to the first aspect of the present invention, information is provided from the management site device through the mobile communication terminal, so that people who possess the mobile communication terminal, which has been explosively widespread, are targeted for attracting customers. By giving preferential treatment to the result of the game to those people, it becomes possible to promote the interest and recognition of the target company. Moreover, the result of the game that gives the preferential treatment can be issued by using the mobile communication terminal and playing the game on a daily basis anytime and anywhere, and it is possible to easily confirm it with the mobile communication terminal at the target company. Become. Therefore, it is possible to provide a customer attraction system that can attract many people on a daily basis.

According to the second aspect of the present invention, the management site device is set so as to also deliver the information regarding the relationship between the game result and the preferential treatment prior to the transmission of the game data. Regarding the relationship between the result and the preferential treatment, widely publicize the relationship between the game result and the preferential treatment, including those who directly or accidentally access the management site device, rather than just advertising through other advertising media. Therefore, the number of customers can be increased.

According to the third aspect of the present invention, the management site device performs the processing every time the mobile communication terminal makes a request, and the response data indicating the progress of the game is repeatedly transmitted to the mobile communication terminal. Also, since the result of the game is set to be displayed on the mobile communication terminal after the final request of the mobile communication terminal, even if the old type mobile communication terminal that cannot download the entire game data (program) As long as it has a WWW page browsing function, it will be possible to enjoy the game through it, produce the results of the game, and attract more people.

According to the fourth aspect of the present invention, the management site device is set to store the game result, and the game result stored in the management site device is requested by the mobile communication terminal to the management site device. Is set to be transmitted to the mobile communication terminal, it is possible not only to access the management site device when necessary using the mobile communication terminal to easily draw out the game result,
It is not necessary for the mobile communication terminal to store the result of the game, and the burden on the mobile communication terminal can be reduced.

According to the fifth aspect of the present invention, the management site device is set to store the game result and the date when the game result was obtained, and the management site device requests the management site device to store the date. Since the site device stores the result of the game and the date when the result of the game is obtained is set to be transmitted to the mobile communication terminal, it is possible to check the date without providing any special means. It is possible to set an effective period for the result of the game, and based on the setting of the effective period, it is possible to routinely promote playing the game (obtaining the result of the game) to improve the number of customers.

According to the sixth aspect of the present invention, the management site device sets a valid period regarding transmission of the result of the game, and sets such that transmission of the result of the game is prohibited after the valid period has elapsed. Therefore, the effective period for the result of the game can be reliably operated, and under that period, it is possible to attract customers on a daily basis.

According to the invention of claim 7, presenting the result of the game includes accessing the privilege page of the site device for attracting customers, on condition that the result of the game is a predetermined result. Therefore, even if the target company for attracting customers is a site device, it is possible to attract customers on a daily basis.

According to the eighth aspect of the present invention, the result of the game is set to a predetermined result, and whether or not the result of the game becomes the predetermined result is controlled by the management site device under the probability set by the management site device. Since it is set to be determined by the first request of the mobile communication terminal to the site device, it is possible to easily and surely adjust the rate at which the result of the game is a predetermined result and grasp it, and to accurately attract customers. You can manage it.

According to the invention of claim 9, since the probability set by the management site device can be changed, the degree of attracting customers can be easily adjusted.

According to the tenth aspect of the invention, the management site device is configured to collectively deliver the entire game data to the mobile communication terminal in response to a request from the mobile communication terminal. The game can be enjoyed independently of the device and the result of the game can be obtained, and even with that, it is possible to aim to attract customers on a daily basis.

According to the invention of claim 11, of the game data consisting of the basic data and the accompanying data, the valid period is set only for the associated data, and only the associated data is updated every time the valid period elapses. Since the information can be updated and the game can be continued in a new mood, many people including the repeater can be attracted to the target company on a daily basis through the result of the game.
Therefore, it is possible to provide a customer attraction system that can attract many people on a daily basis.

According to the twelfth aspect of the present invention, the management site device is set so as to also distribute the advertising matter when only the accompanying data of the basic data and the accompanying data is requested to be delivered as the update information data. Since it has been done, you will browse the advertising matter every time the accompanying data is updated,
It is possible to attract customers more on a daily basis by continuously seeking interest in the target company.

According to the thirteenth aspect of the present invention, since the effective period is set to one day, it is possible to update the associated data every day and enjoy the game. You will be able to sustain your interests. Therefore, it is possible to extremely efficiently attract customers on a daily basis.

According to the fourteenth aspect of the present invention, since the mobile communication terminal is set to be able to redisplay the game result, it is necessary to come to the target customer and display the game result again. Incentives can be given, and popular mobile communication terminals can be effectively used to attract customers.

According to the invention of claim 15, since the mobile communication terminal is also set to display the date when the game result is issued, when the effective period for the preferential treatment is set, it is effective for the preferential treatment. It is possible to confirm the period of time at the company that is attracting customers, and to make the person who plays the game psychologically aware of the effective period of the preferential treatment, so that it is possible to improve daily customer attraction.

According to the sixteenth aspect of the present invention, the mobile communication terminal is set to access the privilege page of the site device targeted for attracting customers on condition that the result of the game is a predetermined result. Therefore, the site device targeted for attracting customers can receive preferential treatment through communication, and as a result of the game, it is possible to allow many people to access the site device targeting attracting people on a daily basis through familiarity with the game. become.

According to the seventeenth aspect of the present invention, when the mobile communication terminal accesses the customer attraction target site device on condition that the result of the game is a predetermined result, the mobile communication terminal moves from the customer attraction target site device to the mobile attraction target site device. Since the privilege is set to be delivered to the communication terminal, as a privilege,
Many people can quickly receive the ringtone of the theme song, the waiting character of the portrait of the talent, the key to enter the secret homepage of the talent, etc., through a privilege or a series of actions to obtain the privilege. Will be able to routinely access the target site device.

According to the eighteenth aspect of the invention, when the mobile communication terminal accesses the customer attraction target site device on condition that the result of the game is a predetermined result, the customer attraction target site device moves the mobile attraction target site device. Since it is set to obtain the privilege delivery destination information of the communication terminal, the target customer company that operates the target customer site device will deliver the benefit based on the privilege delivery destination information. In a series of actions for obtaining benefits, many people can be made to access the site device targeted for attracting customers on a daily basis.

According to the nineteenth aspect of the present invention, since the customer attraction target site device is included in the customer attraction management site device, the customer attraction management site device serves as a customer attraction target site device in addition to the original customer attraction management. It will also play a role and be able to operate efficiently.

According to the twentieth aspect of the present invention, the game data is bingo game data for the purpose of arranging numbers or alpha beds continuously in a line. It is possible to obtain the same action and effect through the bingo game.

According to the twenty-first aspect of the present invention, the game data is bingo game data for the purpose of arranging numbers or alpha beds continuously in a line, and the basic data in the bingo game data is the bingo card. Since the data and the accompanying data in the bingo game data are the procedure data for sequentially assigning numbers on the basis of the random number table, the same operation as in claims 11 to 19 can be achieved with these specific contents. The effect can be obtained.

According to the twenty-second aspect of the present invention, there is provided a customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data indicates whether the game is successful or not. It is set to target what is decided as a result, and it is also set to deliver information about the relationship between the game result and preferential treatment before transmitting the game data, so the result of the game and preferential treatment The game data will be provided while making the relationship between the customer attraction system and the customer attraction management site apparatus functioning as the customer attraction management site device. It will be possible.

According to the twenty-third aspect of the present invention, there is provided a customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data indicates whether the game is successful or not. It is configured to target what is determined as a result, and is configured to transmit response data indicating the progress state of the game to the mobile communication terminal in response to each request of the mobile communication terminal, and store the result of the game. Is set so that the result of the game to be stored is transmitted to the mobile communication terminal in response to a request from the mobile communication terminal. Thus, the customer attraction system according to claims 3 and 4 can be realized by functioning to obtain the action and effect.

According to the twenty-fourth aspect of the present invention, the date of obtaining the result of the game is set to be stored together with the result of the game, and the result of the game to be stored and the result of the game are stored at the request of the mobile communication terminal. Since the date when the result is obtained is set to be transmitted to the mobile communication terminal, it functions as a customer attraction management site device so as to obtain the same operation and effect as that of claim 5, and according to claim 23. The customer attraction management site device can be specifically obtained.

According to the twenty-fifth aspect of the present invention, with respect to the transmission of the game result, the effective period is set, and the transmission of the game result is prohibited after the effective period has elapsed. As a customer attraction management site device, it functions so as to obtain the same effects as those of the sixth aspect, and it is possible to specifically obtain the customer attraction management site device of claim 23.

According to the twenty-sixth aspect of the invention, the mobile communication terminal is set to access the privilege page of the target site device for attracting customers on condition that the result of the game reaches a predetermined result. As a customer attraction management site apparatus, the customer attraction management site apparatus according to claim 23 can be specifically obtained by functioning so as to obtain the same effect as that of claim 7.

According to the twenty-seventh aspect of the present invention, there is provided a customer attraction management site apparatus for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data indicates whether the game is successful or not. It is configured to target what is decided as a result, and in response to each request of the mobile communication terminal, response data indicating the progress state of the game is transmitted to the mobile communication terminal, and the result of the game is predetermined. Whether or not the result of the above is determined by the first request of the mobile communication terminal regardless of the request of the mobile communication terminal, and the predetermined result is set to be determined with a predetermined probability. Therefore, the customer attraction management site device functions so as to obtain the same operation and effect as in claim 8, and the customer attraction system according to claim 8 can be realized.

According to the invention of claim 28, since the predetermined probability is set so as to be changeable, it functions as a customer attraction management site device so as to obtain the same effect as that of claim 9. Therefore, the customer attraction management site device according to claim 27 can be specifically obtained.

According to a twenty-ninth aspect of the invention, there is provided a customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data is a win or a win. Is stored as a result, basic data and associated data for which a valid period is set are stored, and the associated data is set to be changed each time the valid period elapses. Since only the update information data is set to be delivered on the condition of the delivery request from the mobile communication terminal, it functions as a customer attraction management site device so as to obtain the same action and effect as the claim 11. Therefore, the customer attraction system according to claim 11 can be realized.

According to the thirtieth aspect of the present invention, when the game data is newly requested from the mobile communication terminal,
Since the information about the relationship between the game result and the preferential treatment is also set to be delivered, it functions as a customer attraction management site device so as to obtain the same operation and effect as in claim 2, and relates to claim 29. The customer attraction management site device can be specifically obtained.

According to the thirty-first aspect of the invention, when only the accompanying data is requested to be delivered as the update information data, the advertisement item is set to be delivered, so that as the customer attraction management site device, Thus, the customer attraction management site device according to claim 29 can be specifically obtained by functioning to obtain the same effect as that of claim 12.

According to the invention of claim 32, since the effective period is set to one day, it functions as a customer attraction management site device so as to obtain the same effect as that of claim 13, The customer attraction management site device according to No. 29 can be specifically obtained.

According to the invention of claim 33, since the game result is set to display the date when the game result is issued, the same operational effect as that of claim 15 is obtained as a mobile communication terminal. Thus, the customer attraction system according to claim 15 can be realized.

According to the invention of claim 34, since it is set to access the privilege page of the site device targeted for attracting customers on condition that the game result reaches a predetermined result, the mobile communication terminal can be used. The present invention functions so as to obtain the same effects as those of the claim 16, and the customer attraction system according to the claim 1 can be specifically realized.

According to the thirty-fifth aspect of the present invention, since the mobile communication terminal is made to realize the function of displaying the game result after the game is over, it is preferentially treated on the condition that the game result is re-displayed in the target customer company. Measures can be given, and with the program, it is possible to effectively utilize popular mobile communication terminals to attract customers. Moreover, since the function to display the date when the game result is obtained is realized on the mobile communication terminal, when setting the effective period for the preferential treatment, the program allows the target company to confirm the effective period for the preferential treatment. , It becomes possible to promote the attracting of customers on a daily basis by making the person who played the game psychologically aware of the effective period for the preferential treatment.

According to the thirty-sixth aspect of the present invention, the mobile communication terminal is caused to realize a function of accessing the privilege page of the site device targeted for customer attraction when the game result is a predetermined result. The site device can receive preferential treatment through communication, and as a result of the game, many people can be made to access the site device targeted to attract customers on a daily basis through familiarity with the game.

[0052]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 is a diagram showing an overall configuration of a customer attraction system according to the first embodiment. In FIG. 1, reference numeral 1 is a mobile phone as a mobile communication terminal, and reference numeral 2
Is a customer attraction management site device (hereinafter,
The mobile phone 1 has a base station 3 and a mobile phone network (packet switching network) with respect to the site device 2.
4. The gateway server of the relevant mobile phone company (for example,
NTT DoCoMo's i-mode center, J-PHON
E's J Sky Web Center, au and Tuker WAP
The gateway) 5 and the Internet 6 are connected.

First, the outline of this customer attraction system will be described. In this customer attraction system, the site device 2
Holds bingo game data as game data resulting from winning or losing, and accesses the site device 2 with the mobile phone 1 to play the bingo game. When the bingo is established in the bingo game, it is specified. Companies that are attracting customers (for example, stores)
In this case, on the condition that the bingo establishment display or the like is displayed on the display unit 13 of the mobile phone 1, the preferential treatment such as the discount of the sale item can be received. Moreover, the bingo establishment display is valid only for one day. For this reason, it is possible to target a large number of people not only through the interest and familiarity with the companies targeted to attract customers by being able to play games, but also through the game results and preferential treatment, and the customers can be attracted by the bingo establishment display. It is possible to make it everyday because of the lucky feeling that they have stopped shooting etc. and the consciousness that they will lose if they do not exercise it within the effective period. As a result, it is possible to efficiently attract customers, especially in companies that are targeting attracting customers nationwide.

Next, the customer attraction system will be specifically described. As shown in FIG. 2, the mobile phone 1 includes a transmitting / receiving unit 7, a CPU 8, a ROM 9, a RAM, as is known.
It has a (non-volatile) 10, a RAM (volatile) 11, a key 12 as an operation unit, and a display unit 13, which are connected via a bus line 14. As a result, the mobile phone 1 is supposed to have a WWW page browsing function with a Web browser in addition to the original call. In this case, when accessing the site device 2 from the mobile phone 1, the menu display shown on the display unit 13 of the mobile phone 1 is used to select, for example, items for WWW page browsing selection as shown in FIG. It is assumed that a certain “WWW” is selected and executed (clicked), and the URL is directly input as shown in FIG. 4 on the next display screen. Further, as will be described later, the user top page of the site device 2 is displayed. If the URL is registered and saved (bookmarked), select and execute the item "Bookmark" that displays the registered and saved list item as shown in FIG.
The user top page of the site device 2 can be accessed by selecting and executing the URL of the user top page from the registered storage list items in the lower hierarchy.

The site device 2 is, as shown in FIG.
A WWW server unit 16, a database server unit 17,
The data changing unit 18 is provided. WWW server section 16
Is a WWW page that can be displayed as a WWW page on the display unit 13 of the mobile phone 1 in addition to a transmission / reception function for transmitting / receiving the mobile phone 1 and the like and a display screen (HTML) creation function.
It stores page data, various programs (for example, CGI script, etc.) activated by a request from the mobile phone 1, and the like. The database server unit 17 stores game data such as bingo game data, and provides the game data (result corresponding to the request of the mobile phone) in response to the request of the activation program in the WWW server unit 16. There is. As a result, the processing is performed by the site device 2 every time the mobile phone user makes a request (operation), response data (for example, HTML) indicating the progress status of the bingo game is transmitted to the mobile phone, and finally the result of the game. Mobile phone 1
Is to be displayed on the display unit 13.

In this case, whether or not the bingo is established is to be determined based on the winning / losing probability set by the management site device 2, and the determination is made from the viewpoint of facilitating adjustment and grasp. In the present embodiment, at the time of the first access (game operation) of the mobile phone user to the management site device 2 (bingo game), it is within a predetermined ratio range (the number of bingo establishments at the time of the access per the total number of accesses). It will be decided depending on whether or not.
That is, the upper limit ratio (for example, 30%) of the bingo establishment and the start ratio (for example, 20%) are determined in advance, while the ratio between the number of bingo establishments and the number of accesses is constantly monitored, and when the start ratio is exceeded, When bingo is established and the upper limit ratio is exceeded, bingo is not established.

The data changing section 18 can automatically or manually change the WWW page data, the game data, the probability of winning or losing the game, etc. as appropriate.

Next, the operation of the site device 2 in the customer attraction system will be specifically described with reference to the flowchart shown in FIG. In addition, R shows a step.

First, the site device 2 does not use the URL of the user top page (described later) but the home page (HTML).
When the URL of the (WWW page described by the code) is accessed, the model selection screen data indicating the type of mobile phone in each telephone company is transmitted, and the model selection signal based on the model selection screen data is waited for ( R
1 to R4). When this model selection signal is received, the user guide data that can be displayed on the display unit 13 of the mobile phone 1 is transmitted to the mobile phone 1 in consideration of the model (R
4, R5). In this usage guidance data, as shown in FIG. 7, if a member is registered, a bingo game can be played free of charge. When a bingo is established in the bingo game, a specific customer target is provided on condition that the bingo game is displayed. Being able to receive preferential equipment such as discounts at companies,
Data for displaying the explanation item 19 such as that the period during which the preferential treatment can be received is limited within the valid period (for example, only on the day when bingo is established), the link item to the member registration screen "member It contains data for displaying "Registration" (with the link code to the member registration screen embedded). In this case, of course, you may include the data regarding the advertising matter.

Next, the site device 2 waits for the reception of the member registration request signal based on the selection execution of the link item "member registration" to the member registration input screen data, and when the member registration request signal is received. The site device 2 transmits the member registration input screen data to the mobile phone 1 and waits for input information on the member registration input screen by the mobile phone user (R6 to R8). This input information is used as the site device 2
When it is received, the CGI or the like in the site device 2 is activated to transmit the member registration confirmation screen data and the next page display request data to the mobile phone 1 (R9). In the member registration confirmation screen data, for example, “Thank you for registration.” Is displayed on the display unit 13 of the mobile phone 1.
It is displayed in to indicate that the membership registration has been completed. The next page display request data is "Next page".
The button has the content displayed on the display unit 13 of the mobile phone 1, and the "Next page" display button has a U for linking to the user top page of the mobile phone user.
The contents include RL (including user code). At the same time, a mail is sent from the site device 2 to the mobile phone user separately based on the member registration input information, and the URL for linking to the user top page is to be notified.

Next, the site device 2 waits for reception of the next page display request signal, and when the next page display request signal is received, the same day (bingo establishment date).
At, it is determined whether or not the bingo is already established (R10, R11). Whether or not bingo has already been established on this day, when bingo has been established on that day, the execution of the bingo game is restricted and the bingo establishment display is smoothly displayed, while the day has passed. In this case, it means that the bingo establishment display is not displayed outside the valid period, which may prompt the execution of the bingo game to obtain the bingo establishment display after the day (bingo establishment date) has elapsed. It is supposed to be possible. Therefore, when the bingo is not yet established on the day, it is determined whether or not the number of bingo game operations is the nth (n ≧ 2) which is the limit number of times per day, and the number of operations has not reached the limit number. After determining that, the user top page data is transmitted to the mobile phone 1 (R1
3). This user top page data, greeting data for the mobile phone user (for example, "○○'s Hello"), the message data (for example, that you want the URL for the user home page to which this open to register save (bookmark) UR of this user top page
Even if you forget to register and save L, the URL for the user top page is described in the separately sent email,
By opening the user top page based on it,
Again, a URL can be registered and saved), a bingo game start button (a link destination code to the bingo game is embedded), and the like are included.

When the user top page data is transmitted to the mobile phone 1 (R13), the system waits for the bingo game operation start signal based on the selection execution of the bingo game start button, and when the operation start signal is received (R1).
4) After counting the number of game operations on the day (R15), a bingo game is played between the mobile phone 1 and the site device 2 by using CGI or the like (R16).

In other words, the content of the bingo game is
In response to a request from the mobile phone 1, a bingo card 22 and a button (not shown) are displayed on the display unit 13 of the mobile phone 1, and a number appears randomly based on a random number table each time the button is selected and executed. Is to be indicated by a change in the color of the numbers in the bingo card 22 (indicated by enclosing the numbers in FIGS. 8 to 12). For example, in the present embodiment, as shown in FIGS. 8 to 12, when the buttons can be sequentially pressed up to five times to cause numbers to appear, and when the numbers are diagonally continuous in a line on the bingo card (see FIG. 12)), the bingo is supposed to be established when the lines are continuously arranged in a row in the vertical direction or the horizontal direction. For this reason, in the site device 2, each time the mobile phone 1 makes a request, the corresponding program is started, the database server unit 17 is accessed based on the program, and predetermined processing is performed, and the result is written as a WWW page (in HTML code). Description) is to be created and sent to the mobile phone 1.

The site device 2 uses the above bingo game 22.
The operation end signal is to be discriminated by, for example, whether or not a signal based on the final selection execution of the button among the buttons is received (R17). When the operation end is determined, the bingo is displayed. Whether or not it holds,
It is determined based on the numerical data arranged on the bingo card 22 (R18). When it is determined by this determination that the bingo is established, the display data such as the bingo establishment display data (bingo mark) and the date data of the current day is transmitted, and those data are erased and stored (R1
8 to R20). Of course, at this time, preferential measures such as discounts at the target company may be displayed.

On the other hand, when it is determined that the bingo is not established, the display data such as the bingo non-establishment display data and the date data of the day is transmitted, and those data are erased and stored (R18, R21, R2
2).

If, on the day of the game, no bingo is established (R11), but it is determined that the number of game operations has reached the operation limit number (R12), the game operation number has reached the operation limit number, so the game The display data indicating that the operation cannot be performed is transmitted, and the operation of the bingo game is restricted (R23).

Further, when it is determined that bingo is established on the day (R11), display data such as bingo establishment display data and date data is transmitted (R2).
4). As a result, the user of the mobile phone 1 can receive a preferential treatment such as a discount by showing the display data at the company targeted for attracting customers on that day.

On the other hand, "Bookmark" of the mobile phone 1
When it is determined that the user top page is accessed by using the URL of the user's top page registered and stored in (1), the process directly shifts to the step of determining whether bingo is established on the day ( R1, R1
1).

Next, the operation of the portable telephone 1 in the above-mentioned customer attraction system will be concretely described based on the flowchart shown in FIG. In addition, T shows a step.

On the mobile phone 1, as shown in FIG. 5, do not access the user's own top page via the "Bookmark" displayed in the menu, but enter the URL via the "WWW" displayed in the menu. When the site device 2 (WWW server unit 16) is accessed by, the model selection screen of the mobile phone 1 is displayed on the display unit 13 of the mobile phone 1 (T1 to T3). When the model selection signal is transmitted based on this model selection screen display, the usage guidance screen is displayed based on the usage guidance data from the site device 2 (T5). As described above, if you register as a member, you can play a bingo game for free on this usage guide screen, and when a bingo is established in that bingo game, you can get a discount at a specific target customer company, subject to the display of that bingo. Being able to receive preferential equipment such as
It consists of explanatory items 19 such as that the period during which the preferential treatment can be received is limited to the valid period (for example, only on the day when bingo is established), and the link item "member registration" to the member registration screen. . Of course, in this case, advertisement items may be included.

[Member registration] based on the above user guide screen
When the request signal for member registration is sent by selecting and executing, the member registration input screen display is displayed, and when the input information of the mobile phone user is transmitted based on the member registration input screen, the member registration confirmation The screen is displayed (T6-T
9). This member registration confirmation screen includes a "next page" button. When the "next page" button is selected and executed to send a next page display request signal, the mobile phone 1
Waits for the reception of the user top page data from the site device 2, and when the user top page data is received, the user top page is displayed on the display unit 13 of the mobile phone 1 (T10 to T12). .

In the mobile phone 1, when the operation start button of the bingo game on the user top page is selected and executed and the operation start signal is transmitted, the bingo game is started with the site device 2 as described above (T13). , T
14).

When the final button is selected and the operation end signal is transmitted, the reception of the bingo establishment display data is awaited. When the bingo establishment display data is received, the bingo establishment display (bingo mark) is displayed. Is displayed (T15 to T17). On the other hand, when the bingo establishment display data is not received, the reception of the bingo establishment display data is awaited, and when the bingo establishment display data is received, the bingo establishment display is displayed (T16,
T18, T19).

Even if the mobile phone 1 is not waiting for the user top page data (T11) but does not receive the user top page data, it is determined whether or not the operation restriction display data based on the number of operations is received (T20). ), When the operation restriction display data is received, a message indicating that the operation cannot be performed due to the operation count restriction is displayed based on the display data (T21). On the other hand, when the operation restriction display data is not received (T20), the reception of the bingo establishment display data or the like is waited, and when the bingo establishment display data or the like is received (T22), the bingo establishment display and the date display are performed (T23). As a result, the mobile user can easily access the site device 2 and perform bingo establishment display and date display on the display unit of the mobile phone 1 at the company (for example, a store) targeted for attracting customers on the day. The person in charge of will be able to confirm the existence by displaying the bingo establishment and also confirm the effective period by displaying the date.

Therefore, by being able to access the site device 2 and play the bingo game, the player can have an interest, familiarity, etc. with the target company that is providing the bingo game, and as a result of the bingo game ( For example, by presenting that (bingo is established) and receiving preferential treatment such as discount, it is possible to attract customers to the target company. Moreover, since the effectiveness of the result of the bingo game is limited to the day,
It is possible to promote access to the site device 2 to promote re-challenge of the bingo game, and to attract customers on a daily basis through the result of the game.

FIG. 14 shows the second embodiment, and FIGS. 15 to 23 show the third embodiment. In each of the embodiments, the same components as those in the first embodiment are designated by the same reference numerals and the description thereof will be omitted.

The second embodiment shown in FIG. 14 shows the contents to which a privilege is given as a preferential treatment when the customer attraction target site device 30 operated by the customer attraction target company is accessed on condition that bingo is established. is there. That is, FIG.
As shown in, when the customer attraction target site device 30 operated by the customer attraction target company is connected to the Internet 6 and the bingo establishment display is displayed in step T17 in the flowchart (FIG. 13) according to the first embodiment. Then, it is assumed that the bingo establishment display is presented to the customer targeting company, and the privilege page of the customer attraction target site device 30 is accessed (for example, the bingo targeting site device 30 is displayed on the bingo establishment display.
Is set, and the access is set on the condition that the display of the bingo completion display is set), and the privilege is granted to the mobile phone user by the access. For example, if the company that attracts customers is a broadcasting station, the benefits may include a ringing melody of the theme song, a waiting character with a portrait of the talent, a key to enter the secret homepage of the talent, and so on. When the site device 30 for attracting customers is accessed, those benefits are to be distributed through communication. Further, when the privilege is a physical article such as an invitation card to view a public program, a public good, etc., the site device 30 for attracting customers is accessed on the condition that the bingo establishment display is displayed, and the access is performed on the condition that the access is performed. It may be set such that the site device 30 for attracting customers requests the privilege delivery destination information from the mobile phone 1 or the site device 2, and the mobile phone 1 or the site device 2 transmits the privilege delivery destination information in response to the request. The company that operates the customer attraction site device 30 is supposed to mail the benefit based on the benefit delivery destination information. As a result, it is possible to routinely attract customers to the target customer site device 30 through the relationship between the bingo establishment display and the preferential treatment.

The third embodiment shown in FIGS. 15 to 23 shows contents of downloading game data (program) from the site device 2 to the mobile phone 1. Also in the third embodiment, the mobile phone 1 (for example, Java compatible)
To the site device 2, a base station 3, a mobile phone network (packet switching network) 4, a gateway server of the corresponding mobile phone company (for example, NTT DoCoMo i-mode center, J-PHONE J Sky Web center, au or TU-KA WAP gateway) 5, Internet 6
Connected through.

Next, an outline of the customer attraction system according to the third embodiment will be described. In this customer attraction system, the site device 2 holds bingo game data as game data resulting from winning or losing or winning and losing, and the bingo game data can be downloaded to the mobile phone 1, and the bingo game is played. When the bingo is established as a result, the company targeted for attracting customers (for example, a store) receives a preferential treatment such as a discount of the sale item on the condition that the bingo is re-displayed on the display unit 13 of the mobile phone 1. It is supposed to be. Moreover, in this case, the bingo game data consists of bingo card data as basic data and progress procedure data as accompanying data, and the progress procedure data is sequentially given numbers obtained from a random number table to progress the game. While the function works as a valid period only on the day of the download, the function plays the role of playing the bingo game by downloading only the progress procedure data (update information data) every day after downloading the bingo card data once. Then, the above-mentioned preferential treatment can be received. For this reason, it is possible to make it a normal matter to attract a large number of people every day, and in particular, it is possible to efficiently attract customers at companies targeted for attracting customers.

Next, the customer attraction system will be specifically described. As shown in FIG. 2, this mobile phone 1 is also known, as is known, a transmission / reception unit 7, a CPU 8, a ROM 9, a RAM (nonvolatile) 10 as a storage unit, and a RAM (volatile) 1.
1, a key 12 as an operation unit, and a display unit 13, which are connected via a bus line 14. As a result, the mobile phone 1 can perform W
It has a function of browsing a WW page, a function of downloading game data and the like and storing it in a RAM (non-volatile), playing a game as needed, and storing the game result.

In this case, when the mobile phone 1 is connected to the site device 2, the menu display shown on the display unit 13 of the mobile phone 1 is used, as shown in FIG.
Select and execute (click) "WWW" which is an item for browsing and selecting a WW page, and directly enter the URL of the site device 2 on the next display screen (see FIG. 4) or register and save the URL (see FIG. 4). After bookmarking), selecting and executing it is performed. Further, when the game is executed using the downloaded game data, the menu display shown on the display unit 13 of the mobile phone 1 is used, and as shown in FIG. Select and run
Subsequently, as shown in FIG. 18, the "bingo game" is selected and executed from the game list items on the next application list display screen.

The site device 2 is, as shown in FIG.
A WWW server section 16 and a data changing section 18 are provided. The WWW server unit 16 has a transmission / reception function of receiving the request signal from the mobile phone 1 and transmitting the content information of the site device 2, and also has WWW page data. As this WWW page data,
User guide data, distribution data (game data of various games resulting in winning or losing or various outcomes (various scripts, Java
a) Programs such as applets) pasted on WWW pages) etc. are included. The usage guidance data is shown in Figure 1.
As shown in FIG. 9, if you register as a member, you can download the bingo game for free, and when the bingo is established in the bingo game, you can receive preferential devices such as discounts at a specific target customer company on the condition of the display. Includes information on things that you can do, that you can challenge the bingo game by downloading updated information every day, and the link item "Member registration" to the member registration input screen (link to the member registration input screen. The destination code is embedded), and the link item "update" to the update information acquisition screen (the link destination code to the update information acquisition screen is embedded) is included. In this case, of course, you may include the data regarding the advertising matter.

Further, as the member registration input screen data as a lower layer, the contents that can be displayed on the display unit 13 of the mobile phone 1 are an input form for specifying the person and a send button (a URL such as CGI is embedded). 20, the update information acquisition screen data includes, as shown in FIG. 20, the advertising content of the company targeted for attracting customers on that day (so-called daily advertisement), the advertising item 20 such as the URL of the company targeting attracting customers, and the like for the day. Update information download button 21
The contents that can be displayed on the display unit 13 of the mobile phone 1 (including various scripts, URLs of Java applets, etc.) are included.

In the present embodiment, the distribution data is formed by pasting a bingo game program, which is game data resulting from winning or losing or winning or losing, in HTML. This bingo game data is composed of bingo card data as basic data and progress procedure data (accompanying data) that sequentially gives numbers obtained from a random number table and takes charge of the progress of the game. In the present embodiment, while the data is not changed as the common data, the progress procedure data is set to be effective only on the day of the access date (download date) as the effective period. In this bingo game data, bingo card data as basic data and progress procedure data for the current day are to be transmitted on condition that the input items on the member registration screen have been received. After that, only the progress procedure data as the update information data can be downloaded by selecting and executing the update information download button 21 for the current day.

The data changing unit 18 automatically or manually operates the progress procedure data as the update information data, W
It has a function of updating WW page data. These data are to be changed by the data updating unit 18 every day.

Next, the operation of the site device 2 in the customer attraction system will be specifically described with reference to the flowchart shown in FIG. In addition, S shows a step.

First, when receiving access from the mobile phone 1, the site device 2 transmits usage guidance data to the mobile phone 1 (S1, S2) and waits for a request signal for member registration (S3).

When the site device 2 receives the member registration request signal, it transmits the member registration input screen to the mobile phone 1 and waits for input information on the registration input screen (S3 to S5). When the input information is obtained, the member registration information, the bingo game card data, and the progression procedure data for the current day, which is given a number based on the random number table and is responsible for the progress of the game, is transmitted to the mobile phone 1. Do (S
5, S6).

When there is no request for membership registration by the signal from the mobile phone 1, the mobile phone user waits for the update information request signal. When the update information request signal is received, it is determined whether the mobile phone user is a member. Is determined (S8).
In the determination of the member, the member registration information may be stored in the mobile phone 1 in advance, and when the update information is requested, the member registration information may also be transmitted so as to be used as the judgment material or the update information. It is possible to display the member identification screen and determine whether or not the member is a member on the basis of the input information for the condition. If the mobile phone user is not a member, the member registration input screen is sent to the mobile phone 1 (S4), while if the member is a member, update information is sent (S9).

Next, the operation of the mobile phone 1 in the above-mentioned customer attraction system will be specifically described with reference to the flowcharts shown in FIGS. In addition, Q shows a step.

In the mobile phone 1, after the menu is displayed, as shown in FIG. 17, it is judged whether or not the "application" in the menu is selected and the use of the saved game is selected ( Q1, Q2). When the use of the saved game is not selected, it is determined whether or not the connection to the site device 2 is selected. In this determination, after selecting and executing "WWW (Web)" in the menu display, the URL is directly input or executed, or selected from the site list items registered and saved (bookmarked) in advance. It is determined whether or not.

When the mobile phone 1 selects and executes the connection to the site device 2, the site device 2 is accessed, and thereby it is determined whether or not the usage guidance data from the site device 2 is received (Q3). , Q4). When the usage guidance data is received, it is displayed as usage guidance, and it is awaited that "member registration" in the usage guidance is selected and executed. When this "member registration" is selectively executed, the mobile phone 1 receives the member registration input screen data from the site device 2 and displays the image on the display unit 13 (Q5, Q6). The mobile phone 1 receives the membership registration information, the bingo card data, and the progress procedure data for the current day through the transmission of the input information by the mobile phone user to the member registration input image, and the RAM (nonvolatile) as a storage unit. Store in 10 (Q7, Q
8).

On the other hand, when the mobile phone user does not make a request for membership registration, selection execution of "update" in the usage guide (request for update information) is requested, and when the selection execution is made (Q9), Transmission of member registration information is requested to indicate that the mobile phone user is a member (Q10).
In this request, when the member registration information is not transmitted, the member registration input screen data is received from the site device 2 (Q6), while when the member registration information is transmitted, it is determined whether or not the update information is received (Q11). ), When it is determined that the update information has been received, the update information is updated (Q12).

On the other hand, when the application is selected and the use of the saved game is selected as shown in FIG. 17 while the menu of the mobile phone 1 is being displayed, on the same day, as shown in FIG. 18, the bingo game is displayed. It is determined whether or not the bingo game has been selected (Q2, Q13), and when it is determined in this determination step that the use of the bingo game has been selected, it is determined whether or not the bingo on the day has been established (Q14). When it is determined that the bingo has not been established, it is determined whether or not the update information for the current day has been downloaded (Q14, Q15).

When it is determined that the update information for the current day has been downloaded, the bingo game start screen is displayed on the display unit 13 of the mobile phone 1 based on the stored bingo game information.
Is displayed on the screen (Q16). Then, it is determined whether or not the operation of the bingo game is started by selecting the start button or the like (Q17), and on the condition of the start determination, according to the progress procedure data for the current day, the above-mentioned FIG. A bingo game is played in the same manner as described with reference to FIG.

The end of the operation of the bingo game 22 is to be determined, for example, by selecting and executing the last button among the buttons (Q19), and the end of the operation is determined. At times, whether or not a bingo is established is determined from the numerical data arranged on the bingo card 22 (Q20).

When it is determined that the bingo is established (the bingo is diagonally established in FIG. 12), the bingo establishment display (bingo mark or the like) is made (Q21),
The bingo establishment display and the date of the current day are newly stored, erasing the memory so far. Of course, at this time, preferential measures such as discounts at the target company may be displayed. On the other hand, when it is determined that the bingo is not established, the bingo non-establishment display is made (Q23), the bingo non-establishment information up to that time is erased, and the bingo non-establishment information is newly stored (Q24).

In the process of selecting the use of the saved game, when it is determined that the bingo is established on the day,
The bingo establishment display and the date of the day on which the bingo is established are displayed (Q14, Q25). By using this, by presenting the displayed content at the company targeted for attracting customers on that day,
You will be able to receive preferential treatment such as discounts.

When it is determined that the update information for the current day has not been downloaded in the process of selecting the use of the saved game, a display prompting the update of the progress procedure (update information) is made (Q15, Q26), and the day Unless the minute update information is downloaded and overwritten (updated), the bingo game cannot be executed.

Therefore, basically, the WWW page is browsed, and moreover, since the result of the bingo game (bingo is established) makes the target company to attract customers, many people can be targeted. . Moreover,
As the update information, since the progress procedure data, which is the accompanying information, can be changed every day and the bingo game can be played every day, it is possible to continuously interest the target company by the result of the bingo game, and Will be able to attract customers. For this reason, it is possible to efficiently attract customers, especially in companies that are targeted for attracting customers that are expanding nationwide or worldwide.

Although the embodiments have been described above, the present invention includes the following modes. 1) Set so that bingo is established when a player participates in the game a certain number of times. 2) In addition to the bingo game, if winning or losing is decided as a result, it is appropriately applied. 3) As a mobile communication terminal, appropriately use a PDA connected to PHS, a notebook computer, or the like. 4) In the first embodiment, appropriately change the type of game provided by the site device 2. 5) In the second embodiment, the contents of accessing the privilege page of the target site device 30 for attracting customers are shown by the site device 2 (software) on condition that bingo is established, but the game data is downloaded all at once. Third
In the case of the embodiment as well, on the condition that bingo is established, the privilege page of the site device 30 for attracting customers is accessed,
Including the contents (program) that realizes such functions in the game data. 6) Also in the third embodiment, set the limit number of operations per day.

The object of the present invention is not limited to what is specified, but also includes providing what is substantially preferred or described as an advantage.

[Brief description of drawings]

FIG. 1 is a diagram showing an overall configuration of a customer attraction system according to a first embodiment.

FIG. 2 is a diagram illustrating an internal structure in a mobile phone.

FIG. 3 shows “WWW” on the display unit of the mobile phone.
FIG. 6 is an explanatory view showing a state in which is selected and executed.

FIG. 4 is an explanatory diagram showing a state in which the URL is directly input to access the site device on the display unit of the mobile phone.

FIG. 5 shows “Book” on the display unit of the mobile phone.
Explanatory drawing which shows the state which selected and executed "mark."

FIG. 6 is a flowchart showing an example of the operation of the customer attraction management site apparatus according to the first embodiment.

FIG. 7 is an explanatory diagram showing a state in which usage guidance data is displayed on the display unit of the mobile phone.

FIG. 8 is an explanatory diagram illustrating a bingo formation process in a bingo card.

FIG. 9 shows a continuation of FIG.

FIG. 10 shows a continuation of FIG.

11 shows a continuation of FIG.

FIG. 12 shows a continuation of FIG.

FIG. 13 is a flowchart showing an example of operation in the mobile phone according to the first embodiment.

FIG. 14 is a diagram showing an overall configuration of a customer attraction system according to a second embodiment.

FIG. 15 is a diagram showing an overall configuration of a customer attraction system according to a third embodiment.

FIG. 16 shows “WWW” on the display unit of the mobile phone.
Explanatory drawing which shows the state which selected and executed "W".

FIG. 17 is an explanatory diagram showing a state in which “application” is selected and executed on the display unit of the mobile phone.

FIG. 18 is an explanatory diagram showing a state in which a “bingo game” is selected and executed in the application display on the display unit of the mobile phone.

FIG. 19 is an explanatory diagram showing a menu display sent from a customer attraction management site device to a mobile phone.

FIG. 20 is an explanatory diagram showing an update display sent from a customer attraction management site device to a mobile phone.

FIG. 21 is a flowchart showing an example of operation in the customer attraction management site device according to the third embodiment.

FIG. 22 is a flowchart showing an example of operation of the mobile phone according to the third embodiment.

FIG. 23 is a flowchart showing a sequel to FIG. 22;

[Explanation of symbols]

1 mobile phone 2 Customer attraction site equipment 10 RAM (non-volatile) 13 Display 15 Transmitter / receiver 17 Memory 18 Data update section 30 Site device for attracting customers

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04M 11/00 302 H04M 11/00 302 H04Q 7/38 H04B 7/26 109M (72) Inventor Kiyoshi Seiguchi 1-8-11 Kandanishikicho, Chiyoda-ku, Pacific Nishiki Building 8F, I-T-C Co., Ltd. F-term (reference) 2C001 AA13 AA14 BA05 BA06 BB02 BB03 BB08 BD01 BD03 BD06 CA02 CB01 CB08 CC03 CC08 DA06 5K067 AA34 BB04 BB21 DD51 EE02 EE10 EE16 FF02 FF23 KK15 5K101 LL12 MM07 NN03 NN18 RR11 SS07 TT06 UU16

Claims (36)

[Claims] 1. A customer attraction system comprising: a mobile communication terminal capable of displaying an image; and a management site device for transmitting game data of a game in response to a request from the mobile communication terminal, wherein the game data is true or false. Alternatively, a game attracting system is set so that a game is determined as a result, and the mobile communication terminal is set so as to be able to present the result of the game. 2. The management site device according to claim 1, wherein the management site device is also set to deliver information regarding a relationship between a result of the game and preferential treatment prior to transmission of the game data. Customer attraction system. 3. The management site device according to claim 1, wherein the management site device performs processing each time a request is made from the mobile communication terminal, and response data indicating a progress status of the game is transmitted to the mobile communication terminal. Repeated,
A customer attraction system, wherein the result of the game is set to be displayed on the mobile communication terminal after a final request from the mobile communication terminal. 4. The game according to claim 3, wherein the management site device is set to store the result of the game, and the game stored in the management site device is requested by the mobile communication terminal to the management site device. Is set so as to transmit the result of 1. to the mobile communication terminal. 5. The management site device according to claim 3, wherein the management site device is set to store a date when the result of the game is obtained together with the result of the game, and a request of the mobile communication terminal to the management site device, The customer attraction system, wherein the management site device is set to transmit the game result and the date when the game result is obtained to the mobile communication terminal. 6. The control site device according to claim 4, wherein the management site device sets a valid period for transmission of the game result, and prohibits transmission of the game result after the valid period has elapsed. A customer attraction system characterized by being set. 7. The mobile communication terminal according to claim 3, wherein the mobile communication terminal accesses the privilege page of the target site device for attracting customers, on condition that the result of the game is presented as a predetermined result. Including a customer attraction system. 8. The result of the game according to claim 3, wherein the result of the game is a predetermined result, and whether or not the result of the game is a predetermined result is determined according to the probability set by the management site device. A customer attraction system characterized in that it is set so as to be determined by an initial request of a mobile communication terminal to a management site device. 9. The customer attraction system according to claim 8, wherein the probability set by the management site device is changeable. 10. The management site device according to claim 1, wherein the management site device is configured to collectively deliver the entire game data to the mobile communication terminal in response to a request from the mobile communication terminal. A unique customer attraction system. 11. The game data distributed by the management site device according to claim 10, wherein the game data includes basic data and associated data with a valid period set as constituent elements. It is set so that the accompanying data is changed each time the valid period elapses, and only the accompanying data is used as update information data to be delivered on the condition of a delivery request from the mobile communication terminal. Customer attraction system. 12. The management site device according to claim 11, wherein when only the associated data of the basic data and the associated data is requested to be delivered as update information data, the management site device also delivers an advertisement item. A customer attraction system characterized by being set. 13. The customer attraction system according to claim 11, wherein the valid period is set as one day. 14. The customer attraction system according to claim 11, wherein the mobile communication terminal is set to be able to redisplay the result of the game. 15. The customer attraction system according to claim 14, wherein the mobile communication terminal is also set to display the date when the result of the game is issued. 16. The mobile communication terminal according to claim 11, wherein the mobile communication terminal is set to access a privilege page of a site device targeted for attracting customers, on condition that the result of the game is a predetermined result. Customer attraction system characterized by. 17. The mobile communication terminal according to claim 11, wherein when the mobile communication terminal accesses the site device targeted for attracting customers on condition that the result of the game is a predetermined result, A customer attraction system characterized in that a privilege is set to be delivered to a terminal. 18. The mobile communication terminal according to claim 11, wherein, when the mobile communication terminal accesses the target customer attraction site device on condition that the game result is a predetermined result, the target customer attraction site device is the mobile communication terminal. The customer attraction system is characterized in that it is set so as to obtain information on the privilege delivery destination of. 19. The customer attraction system according to claim 17, wherein the customer attraction site device is included in the customer attraction management site device. 20. The customer attraction system according to claim 1, wherein the game data is bingo game data for the purpose of arranging numbers or alpha beds continuously in a line. . 21. The game data according to any one of claims 11 to 19, wherein the game data is bingo game data for the purpose of arranging numbers or alpha beds continuously in a line, and the basic data in the bingo game data is: The customer attraction system, which is bingo card data, wherein the accompanying data in the bingo game data is progress procedure data for sequentially assigning numbers based on a random number table. 22. A customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data is determined as a result of winning or losing or a game. The customer attraction management site device is also configured to be configured to deliver information regarding the relationship between the game result and the preferential treatment prior to the transmission of the game data. 23. A customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data is determined as a result of winning or losing or a game. Configured to transmit response data indicating the progress of the game to the mobile communication terminal in response to each request of the mobile communication terminal, and set to store the result of the game. A customer attraction management site device, wherein the mobile communication terminal is set to transmit the result of the game to be stored to the mobile communication terminal in response to a request from the mobile communication terminal. 24. The result of the game and the result of the game to be stored according to the request of the mobile communication terminal, wherein the date of obtaining the result of the game is set to be stored together with the result of the game. A customer attraction management site device, characterized in that it is set to transmit the obtained date to the mobile communication terminal. 25. The transmission of the result of the game according to claim 23, wherein a valid period is set, and transmission of the result of the game is prohibited after the valid period elapses. Customer attraction management site device characterized by. 26. A customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data is determined as a result of winning or losing or a game. The response data indicating the progress status of the game is transmitted to the mobile communication terminal in response to each request of the mobile communication terminal, and the result of the game is a predetermined result. On the condition that, the mobile communication terminal is set so as to access the privilege page of the site device targeted for customer attraction. 27. A customer attraction management site device for transmitting game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data is determined as a result of winning or losing or a game. The mobile communication terminal is configured to transmit the response data indicating the progress of the game to the mobile communication terminal in response to each request of the mobile communication terminal, and whether the result of the game is a predetermined result. Whether or not it is determined by the first request of the mobile communication terminal regardless of the request of the mobile communication terminal, and the predetermined result is set to be determined with a predetermined probability. Customer attraction management site device. 28. The predetermined probability according to claim 27, wherein the predetermined probability is set to be changeable.
Customer attraction management site device characterized by the following. 29. A customer attraction management site device for distributing game data of a game in response to a request from a mobile communication terminal capable of displaying an image, wherein the game data is determined as a result of winning or losing or a game. , Basic data and associated data for which an effective period is set, and is set to change the associated data every time the effective period elapses, and only the associated data as update information data, A management site device, which is also set so as to be distributed on the condition of a distribution request from a mobile communication terminal. 30. In claim 29, when the game data is newly requested to be distributed from the mobile communication terminal, information relating to the relationship between the game result and the preferential treatment is also distributed. Management site device. 31. The management site device according to claim 29, wherein when only the accompanying data is requested to be delivered as update information data, advertisement items are also delivered. 32. The management site device according to claim 29, wherein the valid period is set to one day. 33. A mobile communication terminal capable of displaying an image and requesting distribution of the game data to a management site device for distributing the game data of the game, wherein the game result is output together with the result of the game. A mobile communication terminal characterized by being set so that the date can be displayed again. 34. In a mobile communication terminal capable of displaying an image and requesting distribution of the game data to a management site device for distributing the game data of the game, the result of the game is a predetermined result. The mobile communication terminal is set to access the privilege page of the site device targeted for customer attraction under the condition. 35. A program for attracting customers, which allows a mobile communication terminal capable of displaying an image to display a game in which winning or winning or a game is determined as a result, wherein the mobile communication terminal, together with the result of the game, after the game ends, the result of the game. A program for attracting customers, which realizes the function of displaying the obtained date. 36. A program for attracting customers, which realizes a game in which a win or win or a game is determined as a result, on a mobile communication terminal capable of displaying an image, wherein when the result of the game is a predetermined result on the mobile communication terminal, a site for attracting customers A program for attracting customers, which realizes the function of accessing the privilege page of the device.