JP2003046986A - Receiver - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a receiver which makes it possible for sponsors to prevent impairment in the advertising effects of CMs and, on the contrary, enhance the advertising effects of CMs to cope with a problem that viewers do not positively watch CMs. SOLUTION: The receiver is provided with a CM detection circuit which detects, by picture and/or sound, whether CM data is reproduced by a viewer; and a CM counter circuit which accumulates CM points corresponding to CMs viewed by the viewer based on CM added information which is information related to the CM points accumulated by the viewer's viewing CMs. Services are provided to the viewer in correspondence with the accumulated CM points.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to CM such as digital CS broadcasting, BS digital broadcasting, analog terrestrial broadcasting.
The present invention relates to a receiving device that receives a broadcast including (commercial).

[0002]

2. Description of the Related Art In digital broadcasting, digital data of a plurality of highly compressed programs are time-division-multiplexed into digital broadcasting waves, which are broadcast via communication satellites, broadcasting satellites, terrestrial waves, or the like. It has already been put to practical use in some countries, and in Japan, BS digital broadcasting has started in earnest since December 2000, including digital CS broadcasting. Further, in the conventional broadcasting, as a broadcasting form of analog broadcasting in a private broadcasting station, a commercial for advertisement (hereinafter, referred to as CM) of the sponsor is inserted between the main broadcasting, and the sponsor carries out commercial activities to the viewers. In exchange, the broadcaster is CM from the sponsor
The fee is collected.

[0003]

However, in the above-mentioned conventional technique, the viewer pays a C fee even though the sponsor pays the CM fee to the broadcasting station and broadcasts the commercial advertisement.
When M starts, the channel is retuned to another channel, and if the broadcast recording device has a CM cut function or a CM skip function, these are effectively used, and the viewer is actively watching the CM broadcast. It can not be said. This means that the sponsor side has not been able to realize an efficient commercial advertisement, and the original purpose of increasing the sales of the products offered by the sponsor is considerably weakened.

The present invention has been made in view of the above problems, and provides a receiving apparatus in which a viewer can enthusiastically watch a CM broadcast provided by a sponsor and contribute to the advertising effect of the sponsor. Especially.

[0005]

In order to solve the above problems, the receiving apparatus according to the present invention detects that a viewer is watching a commercial and gives the viewer a privilege for watching the commercial. It is characterized by that.

Further, the receiving apparatus according to the present invention includes a CM detection circuit for detecting whether or not CM data is reproduced for the viewer by video and / or audio, and a CM detection circuit for the viewer by the CM detection circuit. And a CM counter circuit that accumulates CM points based on CM additional information that is information about CM points accumulated when a viewer views CM, when it is detected that CM data is being reproduced. It is characterized by including.

Further, the receiving device in the present invention is the above-mentioned C.
The M counter circuit is characterized in that the CM points are separately and cumulatively calculated for each sponsor providing the CM.

Further, the receiving device according to the present invention is the above-mentioned C.
It is characterized in that the M counter circuit changes the number of CM points to be accumulated depending on the display form of the CM data.

The receiving device according to the present invention is the above-mentioned C.
The M detection circuit further detects that the CM data is reproduced at high speed or is skipped, and the CM counter circuit
The feature is that CM points are not accumulated by high-speed reproduction or skipped CMs.

The receiving device according to the present invention is the C
The M data and the CM additional information are broadcast from a broadcasting station, and a CM additional information extracting circuit for extracting the CM additional information is further provided.

In the receiving device according to the present invention, the CM data and the CM additional information are CM data, the CM
It is characterized by further comprising a CM additional information extraction circuit which acquires the additional information and the video by recording a video medium on which the video is recorded and extracts the commercial additional information.

Further, the receiving device according to the present invention obtains the CM data and the CM additional information by reading the CM data and the CM medium on which the CM additional information is recorded, and extracts the CM additional information. The additional information extraction circuit is further provided.

The receiving device according to the present invention is the C
It is characterized by further comprising a personal ID card reading / writing circuit for recording the CM points accumulated in the M counter circuit in a portable external storage element.

The receiving device according to the present invention is the C
It is characterized by further comprising a network I / F for presenting the CM points accumulated in the M counter circuit to the sponsor through the network.

In the receiving device of the present invention, the data separation circuit for separating the acquired data into CM data and main data, and the C separated by the data separation circuit.
A CM data recording circuit for recording M data, a main data recording circuit for recording the main data separated by the data separation circuit, CM data recorded in the CM data recording circuit, and the main data recording circuit. And a data synthesizing circuit that creates data to be provided to the viewer from the recorded main data.

Further, the receiving device according to the present invention further has a user input circuit for receiving an input from a viewer,
The broadcast data synthesizing circuit synthesizes the CM data and the main data based on an input signal input from the user input circuit.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION A receiving apparatus according to the present invention will be described below with reference to FIGS. (Embodiment 1) FIG. 1 is a block diagram showing an example of the configuration of a receiving apparatus according to Embodiment 1 of the present invention, and a receiving apparatus that handles digital broadcast program data as main data will be described as an example.

In FIG. 1, the receiving apparatus according to the first embodiment of the present invention includes an antenna 1, a tuner 2, a CM additional information circuit 3, a decoder 4, an image display circuit 5, an audio output circuit 6, and CM detection circuit 7, CM counter circuit 8, personal ID card read / write circuit 9, and control circuit 1
It consists of 0 and.

The antenna 1 receives a digital broadcast wave (or an analog broadcast wave) from a broadcasting station. The tuner 2 amplifies the digital broadcast wave received by the antenna, frequency-converts it, shapes the signal waveform, demodulates it, corrects signal errors, and extracts CM additional information as digital broadcast data used in the device. Send to circuit 3. The digital broadcast data is stored at least by the CM data and the program data which is the main data provided to the viewer from the image display circuit 5 and the audio output circuit 6 and by the viewer viewing the CM broadcast. CM additional information (for example, CM sponsors, CM point information obtained by watching the CM, and the like) that is information regarding the CM points to be played is included.

The CM additional information extraction circuit 3 extracts the CM additional information from the digital broadcast data sent from the tuner 2 and sends it to the CM counter circuit 8. The decoder 4 decodes the digital broadcast data and converts it into a data format in which the image display circuit 5 and the audio output circuit 6 can output images and audio.

The image display circuit 5 displays the image data decoded by the decoder 4. The audio output circuit 6 outputs the audio data decoded by the decoder 4 as audio to the outside of the device. When the CM data is reproduced by the image display circuit 5 or the audio output circuit 6, the CM detection circuit 7 detects that the CM data has been reproduced.

When the CM detection circuit 7 confirms that the CM data has been reproduced, the CM counter circuit 8 adds the CM added information based on the CM additional information extracted by the CM additional information extraction circuit 3. Cumulative calculation of CM points to be performed is performed. The personal ID card reading / writing circuit 9 downloads the CM points accumulated by the CM counter circuit 8 to a portable personal ID card (external storage element) or uploads it to the CM counter circuit 8. The control circuit 10 controls each circuit inside the receiving device.

Next, the operation of the receiving apparatus according to the first embodiment of the present invention configured as above will be described with reference to FIG.
Will be explained. FIG. 2 is a flowchart for explaining an example of the operation of the receiving device according to the first embodiment of the present invention.

(S101) The antenna 1 receives the digital broadcast wave, and the tuner 2 performs demodulation, error correction, etc., to generate digital broadcast data used in the apparatus.

(S102) Next, the digital broadcast data output from the tuner 2 is output to the CM additional information extraction unit 3 and relates to the CM points accumulated by the viewer viewing the CM broadcast from the digital broadcast data. The CM additional information, which is information, is extracted. Then, the extracted CM additional information is output to the CM counter circuit 8. On the other hand, the digital broadcast data including the program data and the CM data from which the CM additional information is extracted is output to the decoder 4.

(S103) Decoder 4 which has received the input of digital broadcasting data consisting of program data and CM data
Decodes the digital broadcast data and provides the viewer with an image from the image display circuit 5 and an audio from the audio output circuit 6.

(S104) The CM detection circuit 7 detects, by the image display circuit 5 or the audio output circuit 6, whether or not the CM data is reproduced to the viewer. At this time, if it is detected that the CM data is being reproduced, the process proceeds to S105, and if the CM data is not being reproduced, the process ends.

(S105) When the CM detection circuit 7 detects that the CM data is reproduced to the viewer, the CM counter circuit 8 adds the CM added by the CM addition information extraction circuit 3. Based on the information, the cumulative calculation of the CM points added by the CM being viewed is performed.

Next, the CM by the CM counter circuit 8
An example of the cumulative point calculation will be specifically described with reference to FIG. FIG. 3 shows an example of the CM additional information and a database included in the CM counter circuit 8. In FIG. 3, the CM additional information includes, from the left, a sponsor name indicating a CM sponsor, a CM type indicating the CM type provided by the sponsor, and information on the number of points for viewing each CM. Has been. Also,
The database of the CM counter circuit 8 records the sponsor name and the cumulative number of points accumulated by viewing the CM of the sponsor.

For example, the image display circuit 5 and the audio output circuit 6
Thus, when the pattern 1 CM of the company A is reproduced, the CM detection circuit 7 detects the reproduction of the CM data.
Then, the CM counter circuit 8 specifies that the type of the CM being reproduced is the CM of the pattern 1 of the A company, and then sets the accumulated CM point 13 corresponding to the A company already stored in the database to this time. The number of CM points for viewing the CM is 2 and the cumulative number of CM points corresponding to the company A is set to 15.

The CM thus cumulatively calculated
The points can be downloaded to a portable personal ID card (external storage terminal) possessed by the user who is the viewer by the personal ID card reading / writing circuit 9 shown in FIG. 1, and the CM obtained by watching the CM can be obtained. It becomes possible to carry points.

Then, the CM that is sponsored by the CM is stored by viewing the CM to the viewer.
By providing a specific service such as a product discount according to the number of points, the viewer will actively watch the CM broadcast, and the sponsor can enhance the advertising effect of the product by the CM. it can.

The CM points accumulated by watching the CM can be changed in the number of CM points according to the display form of the CM (for example, display location, display size, CM broadcast time, etc.). And a CM consisting of a place where a program is displayed, a place where a CM is inserted, a broadcast time of the CM, and the like, and a place where the CM is inserted, information of a CM point corresponding to a time when the CM is broadcast, etc. It can be realized by including the additional information in the digital broadcast wave broadcast from the broadcast station.

The CM additional information is transmitted by a broadcasting station and is transmitted by a PSI (Program Specific Informatio).
n: program specification information), a program identifier (header information of program data) that is information for specifying the content of program data, and a CM identifier (CM data that is information for specifying the content of CM data) Header information).

In the first embodiment of the present invention, the receiver for handling program data of digital broadcasting has been described. However, a gap radio wave (VBI: of analog CM broadcasting wave) used in text broadcasting in current analog broadcasting. Ve
By including the same CM data additional information in the vertical blanking interval), the viewer can receive the same service as in the digital broadcast described above even in the analog broadcast.

(Second Embodiment) FIG. 4 is a block diagram showing an example of the configuration of a receiving apparatus according to the second embodiment of the present invention. Referring to FIG. 4, the receiving device according to the second embodiment of the present invention includes an antenna 1, a tuner 2, a CM additional information extraction circuit 3, a decoder 4, an image display circuit 5, an audio output circuit 6, and a CM detection circuit. Circuit 7 and CM counter circuit 8
A personal ID card reading / writing circuit 9 and a control circuit 10
, Data separation circuit 21, and CM data recording circuit 22
A program data recording circuit 23 and a data synthesizing circuit 24
And a user input circuit 25.

The receiving apparatus according to the second embodiment of the present invention is the receiving apparatus according to the first embodiment in that the received CM data can be temporarily recorded in the receiving apparatus and the CM data can be selectively reproduced. Different from the device. Therefore, here, the same components as those of the receiving apparatus according to the first embodiment are designated by the same reference numerals, and the description thereof will be omitted. Further, the modification described in the first embodiment is also applied to the present embodiment by performing the same modification unless otherwise specified.

The data separation circuit 21 separates the digital broadcast data from which the CM additional information is extracted by the CM additional information extraction circuit 3 into CM data and program data which is the main data, and the CM data is stored in the CM data recording circuit 22. , And outputs the program data to the program data recording circuit 23, respectively. C
The M data recording circuit 22 records the CM data output from the data separation circuit 21. The program data recording circuit 23 also records the program data output from the data separation circuit 21.

The data synthesizing circuit 24 is the user input circuit 2
The program data and the CM data are combined under the control of the control circuit 10 which receives the output from 5. User input circuit 25
Is a circuit that receives an input signal from a remote controller or the like based on a user operation, and the user input circuit 25 that receives the user input outputs the user input to the control circuit 10.

Next, the operation of the receiving apparatus according to Embodiment 2 of the present invention configured as described above will be described with reference to FIG.
Will be explained. FIG. 5 is a flowchart for explaining an example of the operation of the receiving device according to the second embodiment of the present invention.

(S201) The antenna 1 receives the digital broadcast wave, and the tuner 2 performs demodulation, error correction and the like to generate digital broadcast data used in the apparatus.

(S202) Next, the digital broadcast data output from the tuner 2 is output to the CM additional information extraction unit 3 and relates to the CM points accumulated by the viewer viewing the CM broadcast from the digital broadcast data. The CM additional information, which is information, is extracted. Then, the extracted CM additional information is output to the CM counter circuit 8. On the other hand, the digital broadcast data from which the CM additional information is extracted is output to the data separation circuit 21.

(S203) The digital broadcast data output from the CM additional information extraction circuit 3 is the data separation circuit 2
1 separates CM data and program data
The data is stored in the CM data recording circuit 22, and the program data is stored in the
The data is output to and recorded in the program data recording circuit 23, respectively.

(S204) Then, the data separately recorded into the CM data and the program data are combined by the data combining circuit 24 under the control of the control circuit 10 which receives the output from the user input circuit 25, Decoder 4
Is output to.

(S205) The decoder 4, which has received the input of the data synthesized by the data synthesis circuit 24, decodes the input data and provides the viewer with the image from the image display circuit 5 and the sound from the sound output circuit 6. To do.

(S206) The CM detection circuit 7 detects, by the image display circuit 5 or the audio output circuit 6, whether or not the CM data is reproduced to the viewer. At this time, if it is detected that the CM data is reproduced, the process goes to S207, and if the CM data is not reproduced, the process ends.

(S207) When the CM detection circuit 7 detects that the CM data is reproduced for the viewer, the CM counter circuit 8 adds the CM extracted by the CM addition information extraction circuit 3. Based on the information, the cumulative calculation of the CM points added by the CM being viewed is performed.

Next, the operation of the data synthesizing circuit 24, which is a characteristic part of the receiving apparatus according to the second embodiment, will be described in more detail by showing a concrete example. For example, if the viewer
When the viewer wants to receive the service for the CM points accumulated by the company A, the viewer operates a remote controller or the like to give a signal (hereinafter, referred to as user input) to instruct to broadcast the CM of the company A. It transmits to the user input circuit 25.

Then, the user input circuit 25 receiving the user input outputs the user input to the control circuit 10. The control circuit 10 controls the data synthesizing circuit 24 based on the user input, and inserts the CM of company A when synthesizing the program data and the CM data.

Specifically, first, it is information for specifying the contents of the program data by previously defining the CM insertion position and the CM insertion time at which the CM can be inserted on the program data at the time of broadcasting by the broadcasting station. Broadcast by putting it in the program identifier. Then, the data synthesizing circuit 24 is controlled by the control circuit 10 which receives the user input instructing to broadcast the CM of the company A.
Inserts the CM data of the company A recorded in the CM data recording circuit 22 into the program data based on the information such as the CM insertion position and the CM insertion time included in the program data.

Further, in addition to this, for example, the CM data to be inserted between the program data can be determined in advance from the contents of the program data, etc., and the CM insertion position or CM where the CM can be inserted in advance at the time of broadcasting. By transmitting the CM data having an identifier for specifying the program data together with the program data in which the insertion time and the like are determined, the data synthesizing circuit 2
4 can identify the CM data to be inserted into the program data by referring to the identifier included in the CM data. At this time, if there are many CM data corresponding to the same program, the CM data of the same sponsor should not be inserted into one program as much as possible, or the CM should be conditioned such that the recording date and time is newest. Data may be inserted. In addition, CM corresponding to the same program
When there is no data, the CM data is not inserted or the C recorded in the CM data recording circuit 22 is not inserted.
The M data may be inserted from the newest recording date and time.

As described above, the CM according to the user input input from the user input circuit 25, the content of the program data, and the like.
By adopting a configuration in which data can be selectively inserted, the effect of the advertisement of the CM is not deteriorated, and the CM is
Data can be broadcast effectively. In addition, by providing a specific service, such as a sponsor who has performed a commercial can receive a discount on the product according to the number of CM points accumulated by viewing the commercial of the sponsor when the viewer purchases the product. , Viewers will actively watch CM broadcasts, and sponsors will
It is possible to enhance the advertising effect of the product.

In the receiving device according to the second embodiment of the present invention, the CM data recording circuit 22 includes the data separation circuit 21.
In the above description, the CM data recorded separately is described. However, the area code for specifying the place where the receiving apparatus is installed is set in the receiving apparatus in advance, and the area code is included in the CM data at the time of broadcasting. C that matches the area code of the CM data sent by broadcasting
The M data may be recorded in the CM data recording circuit 22. As a result, in the case of the same area broadcast format in satellite broadcasting, it is possible to broadcast area limited commercials.

Further, the receiving apparatus according to the second embodiment of the present invention displays the child screen while reproducing the program data which is the main data, in addition to the broadcasting mode in which the reproduction of the program data is interrupted and the CM data is inserted. It is also possible to reproduce the CM data, and it is also possible to change the CM points to be stored, depending on the broadcast form of the CM data.

(Embodiment 3) A receiver according to Embodiment 3 of the present invention will be described below. FIG. 6 is a block diagram showing an example of the configuration of a receiving apparatus according to Embodiment 3 of the present invention.

Referring to FIG. 6, the receiving apparatus according to the third embodiment of the present invention includes an antenna 1, a tuner 2, a CM additional information extracting circuit 3, a decoder 4, and an image display circuit 5.
A voice output circuit 6, a CM detection circuit 7, a CM counter circuit 8, a control circuit 10, a data separation circuit 21,
CM data recording circuit 22 and program data recording circuit 23
And a data synthesizing circuit 24, a user input circuit 25, and a network I / F 31.

The receiving apparatus according to the third embodiment of the present invention differs from the receiving apparatus according to the second embodiment in that the CM points for CM viewing accumulated by the viewer are transmitted via the network. Therefore, here, the same components as those of the receiving apparatus according to the second embodiment are designated by the same reference numerals, and the description thereof will be omitted. Further, the modified examples described in the first and second embodiments are also applied to the present embodiment by making similar modifications unless otherwise specified.

The network I / F 31 is an interface for transmitting the CM points accumulated in the CM counter circuit 8 to the network service company 38 using the network terminal 32 such as a telephone line, a mobile phone, PHS, PDA or the like. .

Next, the handling of CM points via the network, which is a characteristic part of the receiving apparatus according to the third embodiment, will be described. The CM point accumulated in the CM counter circuit 8 when the viewer views the CM automatically or via the network I / F 31 according to the user's instruction.
3 is transmitted.

When the network service company 33 receives the CM points accumulated by the viewer, the accumulated CM points
Depending on the number of points, services such as discounts on network usage charges and gifts for products are provided to viewers. On the other hand, the network service company 33
CM sent from the viewer to the sponsor 34 of the supplier
Get points to be purchased as an advertising fee.

Next, a specific example of the receiving apparatus according to the third embodiment will be described. For example, when a broadcasting station broadcasts the content of pay broadcasting and the viewer views the content, the sponsor and the broadcasting station cooperate with each other to broadcast CM data that can be arbitrarily viewed during the pay broadcasting.

The CM included in the pay broadcast by the viewer
If the viewer views the data and the CM points are accumulated by the viewer, the CM points are sent to the broadcasting station and the C point is sent to the viewer.
Provides services such as discounts on broadcasting charges according to the accumulated amount of M points. In addition, the broadcasting station collects commercials from viewers.
Have the sponsor buy the points and collect advertising fees from the sponsor.

As described above, by transmitting the CM points accumulated by the viewer via the network and providing various services to the viewer, the viewer can be sent from each network company under the background of the sponsor. It becomes possible to receive the service of and the CM will be actively watched. Further, the sponsor can effectively carry out the advertising activities of the products and the like, and can enhance the advertising effect to the viewer. In addition, the network service company
Even if you can collect advertising fees from sponsors and provide paid broadcast content,
Since the viewer can receive the discount service of the viewing fee by watching the CM, it is possible to promote the subscription of the viewer to the pay broadcast.

(Embodiment 4) A receiving apparatus according to Embodiment 4 of the present invention will be described below. FIG. 7 is a block diagram showing the configuration of the receiving apparatus according to Embodiment 4 of the present invention.

In FIG. 7, the receiving apparatus according to the fourth embodiment of the present invention includes an antenna 1, a tuner 2, a CM additional information extracting circuit 3, a decoder 4, and an image display circuit 5.
A voice output circuit 6, a CM detection circuit 7, a CM counter circuit 8, a control circuit 10, a data separation circuit 21,
CM data recording circuit 22 and program data recording circuit 23
A data synthesizing circuit 24, a user input circuit 25, a network I / F 31, and a video media reproducing circuit 41.
And a CM data reading circuit 42.

The receiving apparatus according to the fourth embodiment of the present invention can view CM data not only from the broadcast but also from other media, and can accumulate CM points according to the viewed CM data. In the receiving device according to the third embodiment. So here,
The same components as those of the receiving apparatus according to the third embodiment are designated by the same reference numerals, and the description thereof will be omitted.
Further, the modified examples described in the first to third embodiments are also applied to the present embodiment by making the same modifications unless otherwise specified.

The video media reproducing circuit 41 is a circuit for reproducing the video media 43, and the video media 43 is
VHS tapes and DVDs that viewers have rented voluntarily
There are video media such as. The CM data reading circuit 42 is
A circuit for extracting CM data from the CM medium 44. The CM medium 44 is a CM provided by the sponsor.
It is a medium in which CM data such as video, audio, etc. are recorded.

In the fourth embodiment of the present invention, the video media reproducing circuit 41 and the CM data reading circuit 42 are configured integrally with the receiving device. However, for example, the video media is provided outside the receiving device. Reproduction circuit 4
1. The CM data reading circuit 42 may be attached additionally.

Next, the operation of acquiring CM data using another medium and accumulating CM points, which is a characteristic part of the receiving apparatus according to the fourth embodiment, will be described.
The video media 43 includes CM data corresponding to the CM data and the CM data corresponding to the video data which is the main data such as a movie.
The video media 43 includes additional information, and the video media 43 includes a video media reproducing circuit 41, a data separating circuit 21, a CM data recording circuit 22, a program data recording circuit 23, a data synthesizing circuit 24, a decoder 4, an image display circuit 5, Reproduced by the audio output circuit 6. Then, when the viewer views the CM data included in the video media 43, the CM points are accumulated in the CM counter circuit 8 in the same manner as when the CM broadcast from the broadcasting station is viewed and listened to by the CM sponsor. You can receive specific services.

The CM medium 44 is a medium composed of CM data and CM additional information, and the CM medium 44 includes the CM data reading circuit 42, the CM data recording circuit 22, the program data recording circuit 23, and the data synthesizing circuit. 24, the decoder 4, the image display circuit 5, and the audio output circuit 6. When the viewer views the reproduced CM data, CM points corresponding to the viewed CM data are accumulated in the CM counter circuit 8 based on the CM additional information, and a specific service is received from the CM sponsor. be able to.

As described above, by establishing a CM data acquisition route other than broadcasting, the number of opportunities for viewers to watch and view CM increases, and a specific service from the sponsor or the like is provided according to the accumulated CM points. Can receive. In addition, the sponsor can enhance the advertising effect of the CM because the viewer will actively watch the CM.

In the fourth embodiment of the present invention, the video media reproducing circuit 41 and the CM data reading circuit 42 are both described. However, the same effect can be obtained if the receiving device includes at least one of them. Can be obtained.

Further, in the receiving device according to the first to fourth embodiments of the present invention, when the receiving device has a high speed reproduction function, a CM skip function, etc., the CM detection circuit 7 is
It may be possible to detect that the M data is not reproduced by detecting that the M data is reproduced at high speed or skipped.
In the counter circuit 8, CM points may not be accumulated by high-speed reproduction or skipped CM.

Further, in the first to fourth embodiments of the present invention,
The receiver has been described in which CM points are accumulated by a viewer watching CM, and the service from the sponsor can be received according to the accumulated CM points. However, it is not always necessary to store CM points. Instead, for example, the provided service information, which is the information about the service given to the viewer by watching the CM, is broadcast together with the CM data, and
It may be configured to provide a service of issuing a discount coupon by viewing M.

[0075]

As described above, according to the receiving apparatus of the present invention, a viewer accumulates CM points by viewing CM, and receives a specific service from the sponsor according to the accumulated CM points. be able to. On the other hand, on the other hand, the sponsor provides the specific service to the viewer, so that the viewer actively views the CM, so that the effectiveness of the CM as an advertisement is not deteriorated. , CM data can be effectively broadcasted, and the advertising effect of products by CM can be enhanced.

[Brief description of drawings]

FIG. 1 is a block diagram showing an example of a configuration of a receiving device according to a first embodiment of the present invention.

FIG. 2 is a flowchart for explaining the operation of the receiving device according to the first embodiment of the present invention.

FIG. 3 is an explanatory diagram for explaining the operation of the CM counter circuit of the receiving device according to the first embodiment of the present invention.

FIG. 4 is a block diagram showing an example of a configuration of a receiving device according to a second embodiment of the present invention.

FIG. 5 is a flowchart for explaining the operation of the receiving device according to the second embodiment of the present invention.

FIG. 6 is a block diagram showing an example of a configuration of a receiving device according to a third embodiment of the present invention.

FIG. 7 is a block diagram showing an example of a configuration of a receiving apparatus according to Embodiment 4 of the present invention.

[Explanation of symbols]

1 antenna 2 tuner 3 CM data extraction circuit 4 decoder 5 Image display circuit 6 Audio output circuit 7 CM detection circuit 8 CM counter circuit 9 Personal ID card read / write circuit 10 Control device 21 Data separation circuit 22 CM data recording circuit 23 Program data recording circuit 24 data synthesis circuit 25 User input circuit 31 Network I / F 32 network terminals 33 Network Service Company 34 Sponsor 41 Video media playback circuit 42 CM data reading circuit 43 Visual media 44 CM media

Claims (12)

[Claims] 1. A receiving apparatus, which detects that a viewer is watching a commercial and gives the viewer a privilege for watching a commercial. 2. A CM detection circuit for detecting whether or not the CM data is reproduced to the viewer by video and / or audio, and the CM data is reproduced to the viewer by the CM detection circuit. And a CM counter circuit for accumulating CM points based on CM additional information which is information about CM points accumulated by the viewer watching CM. Receiver. 3. The receiving device according to claim 2, wherein the CM counter circuit separately calculates the CM points for each sponsor providing the CM. 4. The receiving device according to claim 2, wherein the CM counter circuit changes the number of CM points to be accumulated according to a display form of CM data. 5. The receiving device according to claim 2, wherein the CM detection circuit further reproduces CM data at high speed,
Alternatively, the receiving device is characterized in that the CM counter circuit detects that the CM point has been skipped and prevents the CM counter circuit from accumulating CM points due to high-speed reproduction or the skipped CM. 6. The receiving device according to claim 2, wherein the CM data and the CM additional information are broadcast from a broadcasting station, and the CM extracting the CM additional information. A receiving apparatus further comprising an additional information extracting circuit. 7. The receiving device according to claim 2, wherein the CM data and the CM additional information reproduce a video data recording the CM data, the CM additional information, and an image. The receiving device further comprising a CM additional information extraction circuit that acquires the CM additional information and extracts the CM additional information. 8. The receiving device according to claim 2, wherein the CM data and the CM additional information are obtained by reading the CM data and the CM medium on which the CM additional information is recorded. The receiver further includes a CM additional information extraction circuit that extracts the CM additional information. 9. The receiving device according to claim 2, further comprising a personal ID card reading / writing circuit for recording the CM points accumulated in the CM counter circuit in a portable external storage element. A receiver, comprising: 10. The receiving device according to claim 2, wherein the CM point accumulated in the CM counter circuit is presented to a sponsor through a network I.
/ F is further provided, The receiving device characterized by the above-mentioned. 11. The receiving device according to claim 2, wherein the data separation circuit separates the acquired data into CM data and main data, and the CM separated by the data separation circuit. CM data recording circuit for recording data, main data recording circuit for recording the main data separated by the data separation circuit, CM data recorded in the CM data recording circuit, and recording in the main data recording circuit A receiving device, further comprising: a data synthesizing circuit that creates data to be provided to a viewer from the obtained main data. 12. The receiving device according to claim 11, further comprising a user input circuit that receives an input from a viewer, wherein the data combining circuit is based on an input signal input from the user input circuit, A receiving device, characterized in that the CM data and the main data are combined.