JP2003044652A - Network-linked information intermediary method and system, and network-linked scratch book - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a network-linked information intermediary method that promotes continuous participation of users, and continuously acquires marketing data, thereby permitting the users to achieve the acquisition of marketing data with higher precision. SOLUTION: The network-linked information intermediary system is composed of a scratch book linked to the Internet for use, and a user terminal, a server, a database, a campaign database for every advertiser or every campaign project and the like that are constructed on the Internet. The scratch book is a book having a plurality of scratch parts of the numbers corresponding to network addresses of respective advertisers or campaign projects, and performs, following steps S1 to S12, the emergence of the number of today due to scratching of today, the registration of the number of today by the access to a portal site, the authentication of 'ID →scratch number', and the processing of hit/miss notification repeatedly over the number of scratch parts in the scratch book.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an internet-linked information mediation technology, and in particular, publication using a scratch book having a plurality of scratch portions for each advertiser or each campaign plan, internet-linked market research, internet-linked electronic advertisement system, etc. Related to effective technology.

[0002]

2. Description of the Related Art According to a study conducted by the present inventor, the following techniques can be considered as a technique having a scratch portion.

(1) Scratch lottery This scratch lottery is a scratch lottery in which, for example, the characters "hit" or "out" are hidden in the scratch part, or "hit" is obtained by aligning the same symbols. In this scratch lottery, the scratch part is scratched, peeled off, warmed, etc., and if the character hidden in this part is "hit" or the same symbol is aligned, a mechanism for providing prizes and other benefits Has become.

(2) Interlocking system for scratch lottery and database This interlocking system is a system for interlocking a scratch lottery whose number is hidden in a scratch part with a database connected to the Internet. In this system, the user scratches, scratches, or warms the scratch part of the scratch lottery, accesses the client site on the Internet with the number hidden in this part, asks the user to input attribute information, It provides a privilege such as a prize to the person selected by, stores the attribute information in a database, and utilizes this user attribute information.

[0005]

However, as a result of the examination by the present inventor of the technique having the scratch portion as described above, the following has been clarified.

(1) The scratch lottery is a single unit type,
There is no possibility of interlocking with the database. That is,
In the scratch lottery, you can see the "winning" or "falling edge" of each piece, and this is the end after you provide a prize such as a prize to the "winning" person. Therefore, the information about the person whose "scratch lottery" is "winning" and the person who is "missing" is not stored in the database.

(2) The system for linking the scratch lottery and the database is a single event type and has no continuity. In other words, in the interlocking system, scratch lottery is distributed at an event where many people gather, many people access the Internet with the scratch lottery number, and prizes such as prizes are offered to the selected person. It ends only once. Therefore, only one-time information when the user accesses the database is also stored, and it is not possible to know the trend of the user after that.

Therefore, the present inventor has focused on the interlocking system between the scratch lottery and the database as described in (2) above, and has been developed as a single unit so far in order to make the scratch lottery more continuous. I came up with the idea of creating a scratch lottery in the form of a book that was put together in a "one book."

Therefore, an object of the present invention is to collect scratch lottery in a scratch book so as to encourage continuous participation of users, continuously obtain marketing data, and realize more accurate collection of marketing data. It is to provide an internet-linked information mediation technology that enables

[0010]

In order to achieve the above-mentioned object, the present invention makes it possible to immediately grasp the application status and obtain marketing data by linking a database system and a scratch lottery number. By collecting scratch lottery in a book format, it is possible to encourage continuous participation and obtain more accurate marketing data. For advertisers or campaign planners, time-series elements are added to the measurement of advertising effectiveness. It is possible to do, and it is easy to compare and cooperate with other companies.

That is, the internet-linked information mediating method according to the present invention comprises a scratch book having a plurality of scratch portions having a number corresponding to the network address of each advertiser or each campaign plan, and a user terminal constructed on the network, It is realized in a configuration including a server and a database, and has the following steps. The identification ID of the scratch book obtained by the user is input through the user terminal, the identification ID and the personal attribute information of the user are registered in the database, and each of the numbers of the plurality of scratch parts of the scratch book is equal to the number of scratch parts. Repeatedly input through the user terminal, authenticate each of the scratchbook identification ID and number through the server, inform the user of winning / winning information of the prize through the user terminal, and notify each number through the corresponding advertiser or each campaign plan. It is converted to a network address through a server, and the personal attribute information of the user and the winning / winning information of the prize are provided to each advertiser or the planner of each campaign plan. Receive prizes from the planners of each campaign plan That.

Further, in the above-mentioned internet-linked information mediation method, a database for each advertiser or each campaign plan is provided, and application trends in chronological order of users, which are repeated for the number of scratches, are continuously performed. It was made to be obtained. Furthermore, the database for each advertiser or each campaign plan obtains the application trends in chronological order of users for each advertiser or each campaign plan, and crosses it among multiple advertisers or each campaign plan. This is a cross tabulation.

Further, the internet-linked information mediation system according to the present invention has a scratch book and a user terminal, a server, and a database constructed on the network, each of which has the following features. . The scratch book has a plurality of scratch parts whose numbers correspond to the network addresses of each advertiser or each campaign plan. The user terminal inputs the scratchbook identification ID obtained by the user, repeatedly inputs each of the numbers of a plurality of scratch portions of the scratchbook for the number of scratch portions, and informs the user of winning / winning information of the prize. The server authenticates each of the scratchbook identification ID and number, converts each number into a corresponding network address of each advertiser or each campaign plan, and outputs the user's personal attribute information and prize winning information. Provide to advertisers or planners of each campaign plan. The database registers the identification ID and the personal attribute information of the user.

Further, the net-linked scratch book according to the present invention is used in conjunction with a network in which user terminals, servers, and databases are constructed, and a plurality of scratches having numbers corresponding to network addresses of each advertiser or each campaign plan are used. It has a part and is used as follows. The identification ID of the scratch book obtained by the user is input through the user terminal, the identification ID and the personal attribute information of the user are registered in the database, and each of the numbers of the plurality of scratch parts of the scratch book is equal to the number of scratch parts. It is repeatedly input through the user terminal, the scratchbook identification ID and each number are authenticated through the server, the prize winning information is transmitted to the user through the user terminal, and each advertiser or each campaign plan corresponding to each number When the personal attribute information of the user and the winning / winning information of the prize are provided to each advertiser or the planner of each campaign plan, and the winning / winning information of the prize is found,
The user receives the prize from each advertiser or the planner of each campaign plan.

[0015]

BEST MODE FOR CARRYING OUT THE INVENTION Embodiments of the present invention will be described in detail below with reference to the drawings. FIG. 1 is a block diagram showing a net-linked information mediation system according to an embodiment of the present invention, and FIG. 2 is a net-linked information mediation system according to the present embodiment.
FIG. 3 is an explanatory diagram showing a scratch book, and FIG. 3 is a flowchart showing a net-linked information mediation method.

First, referring to FIG. 1, the configuration of an example of the network-linked information mediation system of the present embodiment will be described. The net-linked information mediation system according to the present embodiment includes, for example, a scratch book 1 used in conjunction with the Internet as an example of a network, a user terminal 2, a server 3, and a database 4 constructed on the Internet, It is composed of a campaign database 5 for each advertiser or each campaign plan.
In this configuration, the user terminal 2 is used on the user side, the server 3, the database 4, and the campaign database 5 are managed by the system provider, and each advertiser who is a client from the campaign database 5 or each campaign plan planning Information is provided to persons.

The scratch book 1 is a book in which scratch lottery with advertisements of clients is collected in a book format, and has a plurality of scratch portions having numbers corresponding to network addresses of each advertiser or each campaign plan. The number may be, for example, “http: //www.abcd” of the advertiser A company or the campaign guide page of campaign B.
e. co. A long and complicated network address such as jp / ABCDE / "is assigned to a simple multi-digit number such as" 1234 "(including a few symbols depending on the case).
Is, for example, a system notebook size (110 mm × 180 mm) close to a pocket size, CD, C
It is formed to a size such as DROM size (120 mm x 140 mm), and consists of front and back covers, table of contents, usage instructions, scratch pages, new site introductions, special articles, pure advertisements, and other pages. The form of the scratch book 1 is not limited to this, and the scratch book 1 may be in a daily format, a magazine appendix (book in book) format, or the like.

The scratch page of the scratch book 1 is, for example, as shown in FIG. 2 as an example, each page is divided into upper and lower parts, each of which has a product title area 11, a product photo area 12, and a copy area to be advertised by the client. 13 and a scratch area 14 of a scratch portion are provided, and an access method, present information and the like are described. This scratch page is not limited to being divided into two pages, and when an advertisement for one client is placed on one page, an advertisement for three or more clients is placed on one page, a plurality of advertisements for one client is additionally provided for one page. It is also applicable to the case of posting. As for the scratch page, it is also possible to collect the scratch parts into one or two pages, or to describe the scratch part linked to the advertisement or campaign plan of each page.

The user terminal 2 is a terminal device for the user to access a site on the Internet using a browser and to input / display information, and inputs the identification ID of the scratch book 1 obtained by the user. , The number of each of the plurality of scratch areas 14 of the scratch book 1 is repeatedly input as many as the number of scratch areas 14, or used to inform the user of winning / winning information of the prize. The user terminal 2 includes, for example, a mobile phone, a personal computer (liquid crystal type, desktop type, notebook type, etc.), a PDA, a clock with communication function, a car navigation system, an Internet connection television, and all other types of Internet. A connectable terminal is used.

The server 3 receives access from the user terminal 2 by the user, performs number conversion, user authentication,
It is a server that controls the functions of the interface with the database 4 used in the system, such as user registration, winning / inquiry inquiry, and result notification, and authenticates the identification ID and number of the scratch book 1 and each advertisement corresponding to the number. It is used for converting the network address of the main or each campaign plan and providing the personal attribute information of the user and the prize winning information to each advertiser or the planner of each campaign plan.

The database 4 is a database (DB) for storing various data used in the system, and is used for registering the identification ID of the scratch book 1 and the personal attribute information of the user. The database 4 includes a number database 4a, a user database 4b, a scratch database 4c and the like. The number database 4a is for storing the numbers corresponding to the network addresses of each advertiser or campaign project that is a client of the scratch book 1. The user database 4b is for storing the identification ID of the scratch book 1 and personal attribute information such as the user's name and contact information. The scratch database 4c is for storing scratch prizes and winning information. The number database 4a can be shared by the campaign database 5.

The campaign database 5 is a database (DB) for storing various data provided to the advertiser or the campaign plan, and is repeated by the number of scratches in the scratch book 1.
You can continuously obtain application trends along with the user's time series,
At this time, it is possible to obtain each advertiser or each campaign plan, and perform cross tabulation across multiple advertisers or each campaign plan.

Next, with reference to FIG. 3, description will be given of a processing flow of an example of the internet-linked information brokering method in the internet-linked information brokerage system of the present embodiment. Here, for example, assuming a monthly magazine, a scratch book having 30 scratch pages corresponding to one day's worth (30 days) will be described as an example. The number of scratch pages can be changed in various ways, such as by assuming weekly units in addition to daily one month.

(1) Scratch book acquisition (step S
1) The user obtains the scratch book 1. For example, the scratch book 1 is sold or distributed free of charge at a retail store such as a bookstore, a convenience store, or a store.

(2) Appearance of personal ID number by scratch (step S2) The user hides in the scratch area 14 where the identification ID of the obtained scratch book 1 is hidden by scratching, peeling, or warming. Identification ID
Recognize. The identification ID of the scratch book 1 is, for example, a number assigned to each of the plurality of scratch books 1 by a specific number band, a serial number based on the number of digits, or a unique code according to a certain rule, This is the user's personal ID number.

(3) Personal ID Registration by Accessing Portal Site (Step S3) The user accesses the portal site managed by the server 3 through the user terminal 2 and inputs the personal ID number of the user recognized in step S2. To register. At the time of this registration, when certifying whether the personal ID number is legitimate, it is a fixed number of digits, whether it belongs to the number band, or is it a unique code created according to a certain law. , Authenticate. As a result, it is possible to restrict one user from making a plurality of applications, and to restrict users who do not have the scratch book 1 from making an application. The personal ID number of this user is stored in the user database 4b.

(4) Personal attribute registration (step S4) The user registers the personal ID number and inputs personal attribute information such as the user's name and contact information only for the first time. The personal attribute information of this user is stored in the user database 4b.

(5) Appearance of today's number by today's scratch (step S5) The user scratches or peels off the scratch area 14 in which the number of the scratch page of today (first day) of the scratch book 1 is hidden, Warm it up,
Recognize the number hidden in this part.

(6) Today's number registration by accessing the portal site (step S6) The user accesses the portal site managed by the server 3 through the user terminal 2 and displays the current scratch page number recognized in step S5. Enter and register.

(7) ID → Scratch Number Authentication (Step S7) The server 3 authenticates the user's personal ID number and today's scratch page number, and determines whether or not the user is the user himself.

(8) Per / off notification (step S
8) After certifying that the user is the user himself, the server 3 informs the user terminal 2 whether “win” or “miss” based on the prize information and the winning information of the scratch stored in the scratch database 4c. It is displayed to inform the user of the prize win.

(9) Repeat for 30 days (step S9) In the same manner for the scratch pages from the second day to the thirtieth day of the scratch book 1, the user similarly appears today's number by the today's scratch in step S5. The processes of today's number registration by accessing the portal site in step S6, ID → scratch number authentication in step S7, and hit / miss notification process in step S8 are repeated.

(10) Providing User Attribute Information and Prize Winning Information (Step S10) The server 3 uses the correspondence information between each advertiser or campaign planning network address and number stored in the number database 4a. , Convert each number into the corresponding network address of each advertiser or campaign plan, and provide the user access log from the campaign database 5 with individual attribute information and prize winning information to each advertiser or campaign planner To do. In the campaign database 5, application trends in time series of users are obtained by advertiser or campaign plan.

(11) Shipment and receipt of prizes (step S1)
1) Each advertiser or planner of the campaign plan sends the prize to the user whose prize winning information is "win". The user receives this prize. The prize may be, for example, a sample product of a sales promotion campaign such as a new product sponsored by each advertiser. In this case, it is possible to obtain marketing data of the sample product.

(12) Various data analysis / processing (step S12) Further, various data processing and shaping such as cross tabulation for each advertiser or campaign plan is performed in response to a request from each client. In addition, cross-tabulation data analysis and processing enables effective information collection beyond the market data of the client alone. For example, in cross tabulation, cross tabulation is carried out across multiple advertisers or campaign plans, and
It is possible to know the marketing status of the company B, company C, company D, or each advertiser's campaign planning. The tabulation result is stored in the cross tabulation database 6.

As described above, by consolidating the scratch book 1 in the book format, the continuity of the marketing data can be realized. In addition, more accurate collection of marketing data for each individual user is realized.

Therefore, according to the net-interlocked information mediation system of the present embodiment, the scratch book 1 used in conjunction with the Internet, the user terminal 2, the server 3, and the database 4 constructed on the Internet, The following effects can be obtained by combining with the advertiser or the campaign database 5 for each campaign plan.

(1) The hit / loss of the scratch lottery is directly connected to the database 4 so that the hit / fall is immediately known on the spot, and the attribute and trend of the user can be immediately reflected in the database 4, and the scratch lottery book Such data can be obtained continuously, that is, in a unit of daily, weekly, etc. in time series.

(2) Database 4 on the Internet
With the scratch book 1 linked with, it is possible to obtain data of a plurality of advertisers or campaign plans of participating companies across the marketing data.

(3) By linking the database 4 and the number of the scratch book 1, it is possible to immediately grasp the application status and obtain the marketing data.

(4) By arranging the scratch book 1 in a book format, continuous participation is promoted and more accurate marketing data can be obtained. Also, for advertisers or campaign planners, time-series elements can be added to the measurement of advertising effectiveness, and comparisons and cooperation with other companies become easier.

An example of the invention made by the present inventor has been specifically described based on the embodiments, but the present invention is not limited to the above-mentioned embodiments and does not depart from the gist of the invention. It goes without saying that various changes can be made.

[0043]

As described above, according to the internet-linked information mediation technique of the present invention, the following effects can be obtained.

(1) By linking the database system and the scratchbook number, it is possible to immediately grasp the application status and obtain marketing data.

(2) By arranging the scratch book in a book format, continuous participation is promoted and more accurate marketing data can be obtained. In addition, the advertiser or the planner of the campaign plan can add a time-series element to the measurement of the advertising effect, and can easily compare and cooperate with other companies.

[Brief description of drawings]

FIG. 1 is a configuration diagram showing a net-linked information mediation system according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram showing a scratch book in the net-linked information mediation system according to the embodiment of the present invention.

FIG. 3 is a flow chart showing a net-linked information mediating method in the net-linked information mediation system according to the embodiment of the present invention.

[Explanation of symbols]

1 scratch book 2 user terminals 3 servers 4 database 4a number database 4b user database 4c scratch database 5 Campaign database 6 cross tabulation database 11 Product title area 12 Product Photo Area 13 copy area 14 scratch area

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Claims (5)

[Claims] 1. A scratch book having a plurality of scratch parts having numbers corresponding to network addresses of each advertiser or each campaign plan, and a user terminal, a server, and a database built on the network, and a user. Inputting the identification ID of the scratchbook obtained through the user terminal and registering the identification ID and the personal attribute information of the user in the database; and each of the numbers of a plurality of scratch portions of the scratchbook. , Repeatedly inputting through the user terminal as many times as the number of scratch parts, authenticating each of the identification ID and the number of the scratch book through the server, and winning information of prizes to the user through the user terminal. Step And the number of each of the numbers to the corresponding network address of each advertiser or each campaign plan through the server, and the personal attribute information of the user and the prize winning information of the prize of each advertiser or each campaign plan. The internet-linked information, which comprises the step of providing the planner with the prize information and the step of receiving the prize from the advertiser or the planner of the campaign plan when the winning information of the prize is a hit. Mediation method. 2. The internet-linked information mediating method according to claim 1, further comprising a database for each advertiser or each campaign plan, which is repeated for the number of the scratched parts in time series of the user. An internet-linked information mediation method characterized by continuously acquiring application trends. 3. The internet-linked information mediation method according to claim 2, wherein the database for each advertiser or each campaign plan shows application trends in time series of the user for each advertiser or each campaign plan. An internet-linked information mediation method characterized by obtaining each and cross-tabulating across multiple advertisers or campaign plans. 4. A scratch book and a user terminal, a server, and a database constructed on a network, the scratch book comprising a plurality of numbers corresponding to network addresses of each advertiser or each campaign plan. The user terminal inputs the identification ID of the scratch book obtained by the user, and repeats each of the numbers of the scratch parts of the scratch book by the number of the scratch parts. The information is input and prize winning information is transmitted to the user. The server authenticates the identification ID of the scratch book and each of the numbers, and each advertiser or each campaign plan corresponding to each of the numbers. Convert to a network address of The personal attribute information of the user and the prize winning information of the prize are provided to each advertiser or the planner of each campaign plan, and the database registers the identification ID and the personal attribute information of the user. An internet-linked information mediation system characterized by the following. 5. A scratch book used in conjunction with a network in which a user terminal, a server, and a database are constructed, which has a plurality of scratch parts with numbers corresponding to network addresses of each advertiser or each campaign plan. , The identification ID of the scratchbook obtained by the user is input through the user terminal, the identification ID and the personal attribute information of the user are registered in the database, and each of the numbers of the plurality of scratch portions of the scratchbook is , The scratch ID is repeatedly input through the user terminal, the identification ID and the number of the scratch book are authenticated through the server, and the prize winning information is transmitted to the user through the user terminal. , Said Nan Is converted into a network address of each advertiser or each campaign plan corresponding to each of the users through the server, and the personal attribute information of the user and the prize information of the prize are provided to each advertiser or the planner of the campaign plan. An online interlocking scratch book, wherein the user receives a prize from the advertiser or a planner of each campaign plan when the winning / winning information of the prize is successful.