KR20000024181A - Buiness model by interlinking Internet and Mobile - Google Patents

Abstract

PURPOSE: A business model is provided to use the technique by web browser with which a user can renew the database to which a user sent character massages through the internet or the terminal of mobile communication. CONSTITUTION: A business model of mutual benefit type is to be bring about the mutual benefits by as following processes: First of all, it is required to put the information of members secured in detail into database(2). In addition, the services the members want are transmitted to the terminal of mobile communication of the members(4), and the members either response to the received messages or connect to indicated sites through a terminal of mobile communication including web browser(5).

Description

Mutual benefit business model linking Internet and mobile communication terminal {Buiness model by interlinking Internet and Mobile}

Although the number of Internet users is increasing, the actual Internet usage time is not so much. In other words, if you are not connected to the Internet, you will not be able to use the Internet, and getting fast-changing information in real time is even more impossible. So, what is happening is a system that delivers e-mail (text message) to a mobile communication terminal, but this is also a method of flocking to a single e-mail address in various paths of information delivery, so that the amount of information is high but the effective information feels little information pollution. The present invention has been devised in this regard and is a way to improve it.

In order to solve this problem, it is necessary to unify the windows and block the closure of the use of personal information only on the corporate side, and provide mutual customized benefits to both the company and the member by providing a truly customized service that the member has a choice of service. The present invention is a business model in which mutual benefits coexist.

Registered members through various media (website, mail, phone, etc.), and use the individual DB's personalized discrimination information instead of the simple DB of personal information level created by the existing membership system. Build. Existing services could not create a model in which the member's information directly benefits, so it was impossible to request voluntary input of precise personal information from the member. However, the present invention provides the member's precise DB by generating a direct benefit to each member. By providing voluntary information, it is possible to build a precise DB. Based on this database, text messages (including e-mails) are sent to specific mobile devices only for specific people. In this case, the sender should form a DB that can manage only these, and the format of the text message (including e-mail) should be in a format that requires the following response.

Example 1) "Now, A company is doing research for those who like blue. Participation is 500 won. If you want to participate, please connect to XX."

Example 2) "Your desired item started auctioning from 10,000 won. Please register your desired price."

Example 3) "You have an item you want to buy at 27,500 won. Would you like to buy it?" To purchase please contact XX (access, message).

Example 4) "Advertisement registered with interest has been received from Company B. If you see this advertisement, you have a 7% chance of winning the prize. Do you want to see it?"

Of course, such a text message (including e-mail) is based on a search result from the member DB, and this DB should be changed by the member at any time. The user who receives the message like the example above to the mobile terminal can benefit from sincerity response, and it is easy to establish various marketing policies for accurate sample groups.

In the above example 1, the member generated a real profit of 500 won, and the company that requested the example 1 can obtain accurate data by accurate sampling at the earliest possible time and can reduce the time and human costs. And companies that do this can also benefit from agency costs. In Example 2, the auction, which had to be visited at the auction house or visited the auction site, was sent to the mobile communication terminal by the pre-registered DB. Mutual benefits are expected as the auction cycle can be derived from a faster daily to hourly unit. Example 3 is similar to Example 2, but in this case, if the product information is already available through other media, it is made in the form of joint purchase, so it is possible to purchase cheaper than the general distribution price. Back to profits, firms also receive some form of profit (increased sales, knowledge-based management, etc.). Example 4 is a way away from the way you have been marketing your premiums. Even if a large amount of prizes are offered, the prizes for the entire members are impossible in terms of cost due to the nature of the Internet, so the probability of winning is very low depending on the prize site. The present invention takes a partial professional approach derived from the database rather than serving the entire member, so the advertiser only advertises to the specific person desired so that the odds of winning can be adjusted. Even a small amount or a small prize, the joy of winning will maximize the advertising effect. In addition to the examples, there are many ways you can save time and money by using this business model.

The technical problem of the present invention is a business model using technology such as sending a text message (including e-mail) to a database, the Internet, and a mobile communication terminal, and updating a database through the web.

1 is a drawing of Example 1 below.

2 is a drawing of Examples 2 and 3 below.

Description of FIG. 1 (FIG. 1 is a drawing of Example 1)

1 is a model of the Internet, mobile communication terminal linked research (survey) system using the present business model. This is a detailed description of Example 1.

More detailed description is the first step is to recruit members in favor of the present invention in the recruitment through the website and offline recruitment via the Internet (all other methods when recruiting via the Internet), but the existing membership application By setting a number of specific items different from, to secure the faithful data of the member. Based on the result of 1, a database of 2 is formed. In this case, the result is designed so that the result can be directly reflected in the database. Step 3 searches for the specific group by research and sends a text message (or e-mail) to the mobile communication terminal to all members of the result of step 3 in step 4. In 5, a text message (or e-mail) is displayed on each member's terminal, and each member decides whether or not to respond to 5. In this step, only the responding members proceed to step 8. After converting the response to the database, the process goes through 9 steps, and the output of the form is obtained from the result of 10. The response is analyzed in step 11, and the results are processed again through the steps of 11 and 12. The member will then confirm the profit for their response in step 14. If the amount in step 12 is less than or equal to a certain amount, it is added to the member db in the form of cyber money and summed until a certain amount is exceeded.

Description of FIG. 2 (FIG. 2 is a drawing of Examples 2 and 3)

Figure 2 is a model of the Internet, mobile terminal linked auction system using the present business model. This is a detailed description of Examples 2 and 3.

When a member registers a purchase intention for a specific product in a database online or offline, the company presents the product price in connection with the product producer based on this database, and sends the price to the member by text message (or e-mail). At the stage, each member makes a purchase, and a transaction is made. If the 19 producers offer the lowest price for a given product, then a reverse auction may be conducted based on this. At this time, in step 22, the member proposes each desired purchase price, and if the company assumes a predetermined quantity of 100, the company may sell the product by bidding on the desired price of each member to those selected in the top 100 price list. do. (Multiple price auctions are possible from single price auctions.)

The effect expected by the present invention is to enable fast and real-time marketing by accurate analysis, and the birth of a new type of distribution comparable to that of electronic commerce. In addition, it has a great advantage that it is possible to establish an advertising plan as a valuable information material that is practically linked to the individual's life pattern in randomly derived advertisements, but it is characterized by mutual benefits between companies and users.

member Enterprise Reduction of communication costs 2. Reduction of product purchase cost 3. Reduction of purchase time 4. Acquiring real time customized information 5. Increase in odds of winning prizes Fast distribution channel 2. Reduction of distribution cost 3. Reliable real-time research 4. Maximize advertising exposure through target advertising 5. Reduce advertising costs 6. Increase in sales 7. Expansion of potential market 8. Realization of information and knowledge management

Claims (1)

1. A business model that links websites, databases, and mobile terminals 2. The marketing stage that allows the user to voluntarily receive precise information from the member when signing up through the business model linking the website, database and mobile communication terminal. 3. Enable multi-value auctions through a business model that links websites, databases, and mobile terminals. 4. Searching the database through the business model linking the website, database and mobile communication terminal and sending simultaneous text message (e-mail) to the target person 5. Methodological steps to extract high reliability and supersample group through business model linking website, database and mobile communication terminal 6. The stage of real-time research through the business model linking website, database and mobile communication terminal