JP2002318878A - Participation system for campaign and commodity with application code - Google Patents

Abstract

PROBLEM TO BE SOLVED: To allow an applicant to directly access the database server of a campaign label supplier to confirm the result of application by providing a commodity campaign label or the like with application codes combined with information corresponding to a conventional ID number (including letters, signs, etc.), and URL, and inputting the application codes. SOLUTION: The database of the commodity supplier who supplies a campaigned commodity is connected by a communication network to the customer terminal of a consumer who purchases the commodity. Each piece of the commodities is provided with application codes for participating in the campaign, the application codes consisting of codes combined with first information input from the customer terminal and enabling access to the database, and second information for confirming qualification requirements and the result of application. The database server transmits the result of application to the consumer's customer terminal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a campaign participation system using a communication network based on the Internet and a product provided with an application code.

[0002]

2. Description of the Related Art Conventionally, soft drinks such as tea and juice, and liquors such as beer are distributed in a commodity distribution market in a state filled in containers such as cans or PET bottles. In such beverage products, campaigns, such as various gifts, are frequently conducted by a purchaser (consumer) of the beverage product applying for sales promotion. When such a campaign is performed, For example, an application sticker printed with an individual display (campaign ID number) dedicated to a campaign is attached to the surface of the container, or the campaign ID number is printed on a label or the like attached to the container. ing. Such campaigns are also being conducted on foods such as confectionery and seasonings, and on favorite items such as tobacco and instant coffee.

There is a system in which a consumer can apply for a campaign by inputting an ID number printed on a campaign label from a keyboard on an Internet homepage (HP). In addition, conventional ID
The number refers to, for example, information that indicates an application qualification and is artificially input, such as a plurality of digits different for each product, in order to confirm an application result such as “hit” or “losing”. The application qualification is a qualification that is conditioned on the purchase proof of the product and participation in the first campaign (legitimate campaign) using the ID.

[0004]

The above-mentioned conventional campaign label is a URL (Uniform Resource) of the HP.
ceLocator) and the ID number are attached as completely different information. Therefore, since the consumer inputs the URL of the HP of the campaign supplier on the Internet to open the HP, and then inputs the dedicated ID number, there is a disadvantage that it takes time to participate in the campaign.

[0005] Further, since the ID number is a dedicated number in which a plurality of numbers are arranged, the customer may appropriately input a number different from the ID number given to the campaign label of the purchased product. Or, a person who does not purchase the product may misappropriately input it, which poses a security problem.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned conventional problems.
An application code composed of a code obtained by compounding information corresponding to a D number (including characters, symbols, etc.) and a URL is provided in advance.
An object of the present invention is to allow the user to directly access a database server of a supplier of a campaign label and confirm an application result by inputting the application code.

[0007]

SUMMARY OF THE INVENTION In order to solve the above-mentioned problems, the present invention has been made as a campaign participation system and a product provided with an application code. And a customer terminal of a consumer who purchases the product is connected via a communication network, and each product is provided with an application code for participating in a campaign. Is composed of a composite code of first information input from the customer terminal and accessible to the database, and second information for confirming the application qualification and the application result, and the database server converts the application result to It is to transmit to the customer terminal of the consumer.

[0008] The feature of the product provided with the application code is a product provided with an application code for participating in a campaign, and the application code is input from a customer terminal and is accessible from the database. One information and second information for confirming an application qualification and an application result are composed of a composite code.

The code obtained by combining the first information and the second information means an arbitrary numeral, symbol, or character string, or a combination thereof.

[0010]

Embodiments of the present invention will be described below with reference to the drawings. 1 and 2 show an embodiment of the present invention. System 1 according to the present embodiment
Is a customer terminal 2 of a consumer who purchases a product (campaign product) 6 to which the campaign label 5 is attached, and a database server 7 of a product supplier that provides the product 6
Are connected through the Internet 10 as a communication network.

As shown in FIG. 2A, the label 5 is made of, for example, one sheet adhered to the container 4 and has an application code 1 on its front side (or its back side).
1 is attached by printing (printing) or the like. Application code 1
Reference numeral 1 denotes Internet URL information 12 as first information which is input from a customer terminal and is accessible to the database server 7, ID information 13 for confirming individual application qualifications and application results as second information. Consists of a composite code.

The ID information 13 is obtained by encrypting different information assigned to each product. The ID information 13 uses the ID information 13 to qualify for application and the result of application (for example, whether or not winning has occurred, and / or points at the time of winning or purchase). ) Is to be found. The URL information is also encrypted. For example, as shown in FIG. 2A, the application code 11 is made up of an arbitrary number of digits, and the first (left side) number (simplified number) is the URL information 12 and the other numbers are other numbers. The digit number is the ID information 13.

The campaign label 5 is shown in FIG.
As shown in FIG. 7, a booklet-like sheet may be used in which a plurality of paper surfaces 5a and 5b are releasably stacked. Those having such multiple labels are provided with the application code on the inner paper surface 5a. And at the time of distribution and sale of goods,
Such an application code is closed off so as not to be visible on the front side paper 5b.

The URL information 12 and the ID information 13 are shown in FIG.
Even if it is arranged to divide into two as shown in (a),
It is difficult for a consumer or the like to distinguish and identify the URL information 12 and the ID information 13.
As shown in the figure, the codes (12a, 12b,
12c ...) and codes (13a, 13b,
13c, 13d,...) May be arranged alternately or at intervals of a predetermined number. Further, the signs of the URL information 12 and the ID information 13 are not limited to numbers, and may be characters or symbols as long as they can be input at the terminal.

The customer terminal 2 is, for example, a portable information terminal such as a personal computer or a mobile phone, and is not particularly limited as long as the consumer and the product supplier can communicate with the Internet.

The database server 7 of the commodity supplier
H for participating in a campaign for each customer terminal 2
P is provided. The database server 7 transmits the information to the customer terminal 2 of the accessed customer based on the ID information.
It is possible to transmit predetermined information such as an application result for the campaign product.

[0017] The merchandise supplier determines each application code 1
The label 5 on which the label 1 is printed is manufactured, and the label 5 is attached to a product and supplied to the market as a campaign product 6. Further, the individual ID information 13 attached to the label 5 is stored in the database server 7. It should be noted that the supplier, label 5
And the management of the ID number (characters, etc.) and the database server 7 can be outsourced to a third party.

(Method 1 for Applying for Campaign) In FIG. 3, after purchasing the commodity 6 for the campaign distributed in the market, the customer opens the HP of the commodity supplier using the customer terminal 2. That is, the customer terminal 2 has an application code 1
Campaign software is installed as a means for reading the record information of No. 1 and converting it into a URL, ID, etc. After starting the campaign software 18, entering the application code 11 19, the campaign is held It jumps to the URL of the Internet of the merchandise supplier that is running, and the campaign guide 20 of the HP of the merchandise supplier is displayed.

By clicking the application button 20a to display the application form 30, and clicking the game challenge button 30a, it is possible to participate in various mini-games 31.

After the game is over, it is determined whether or not there is a winning. That is, based on the result of the game (whether or not the points after the game have reached the set point), it is determined whether or not the winning has been achieved, or by inputting the application code 11 as described above, the ID information 13 becomes the product. Since the data is stored and stored in the database server 7 on the supplier side, the database server 7 determines whether or not the winning has occurred, regardless of the result of the game. Further, for example, when the application result (lottery result) is a winning, a winner input form 26 is displayed together with the Atari message 25. The consumer enters personal information (address, telephone number, gender, age, E-m) in the winner input form 26.
After confirming the information, the information is transmitted to the database server 7. The database server 7 returns a winning confirmation message 27, and the merchandise supplier sends the merchandise to the consumer.

When the ID information 13 is to be added to points, campaign participants are registered as necessary, and predetermined points corresponding to the information are given to consumers. Conversely, if the lottery result is a loss, a loss message 28 is transmitted to the consumer.

When 1 point, 5 points, 10 points, etc. are added according to the result of the game, predetermined points are obtained and stored in the database server 7. If the user does not wish to play the game (the game does not relate to the result of the application), the player can directly know whether or not the game has been won by selecting a button (not shown) indicating that the user does not want the game from the application registration form 30. Is also possible.

As described above, the point addition method, the presence / absence of a game, and the like can be set according to the type, scale, period, and the like of the campaign. Also, the application code 11
Since the URL information 12 and the ID information 13 are appropriately combined (arbitrarily combined with each other),
It becomes difficult to identify the URL information 12 and the ID information 13,
It becomes difficult to apply for a campaign due to mischief, and security can be improved. URL information 12 and ID
The HP of the supplier can be opened only by inputting the application code 11 in which the information 13 is compounded, so that it is possible to simplify the time and effort for participating in the campaign.

On the other hand, the merchandise supplier accumulates and compiles personal information sent from an arbitrary consumer via the Internet 10 and creates marketing information related to the consumer based on the accumulated information to produce the consumer information. Can be provided. For example, by asking the customer to input an E-mail address when applying, and registering as a member (with a password), the product supplier can know the number of times a particular customer has applied (the number of product purchases), Can manage a large number of applicants as campaign customers, manage specific customers whose points within a certain period have exceeded the set value as senior members, provide information on products, etc., and improve services There is a merit that can be achieved.

The product supplier can quickly collect the customer's response to the campaign product in a wide range, and it becomes easy to grasp the purchase tendency of the customer for the product targeted for the campaign in each region and the sales performance in each sales region. Thus, reliable marketing information can be obtained, and a sales strategy for a campaign product can be drafted accurately and promptly, thereby improving the customer service and realizing a two-way information transmission system between the customer and the product supplier.

(Campaign Application Method 2) In the campaign application method according to the present invention shown in FIG. 4, the application code 11 is attached to a dedicated postcard issued by the product supplier and mailed. An example of participating in a campaign will be described. This application method is to open the website of the product supplier and, if a winner is won, enter the winner input form 2
After entering the personal information in 6 and confirming the information,
The procedure up to transmission to the database server 7 is the same as in the campaign application method 1. Then, the database server 7 issues a postcard form 35 and displays a message 36 indicating the winning etc. on the personal computer 17 of the consumer.

[0027] The consumer can use the issued postcard form 35.
Is printed out, the part of the application code 11 is pasted on the postcard form 35 and mailed, and then the product is obtained.

As shown by an arrow A in FIGS. 3 and 4,
By entering the application code 11 (without displaying the campaign announcement guide), the database server 7
However, it is also possible to directly determine (determine) whether or not there is a winning, and immediately transmit a winning confirmation message 27 or a loss message 28 to the consumer.

The present invention is not limited to the above embodiment. For example, the application code 11
Alternatively, for example, it may be provided on the back surface of the cylindrical label 9 mounted on the container 4. In addition, the application code 11 is changed to a URL or ID.
The software for converting to, for example,
-It can be distributed by a ROM, a floppy (registered trademark) disk, or the like, or can be downloaded and obtained through the Internet free of charge so that consumers can obtain it. It is also possible to distribute to customers who have registered as members in advance.

[0030]

As described above, the present invention provides a code in which the first information input from the customer terminal and accessible to the database and the second information for confirming the application qualification and the recruitment result are combined. By inputting the application code consisting of, the application result can be easily and quickly confirmed by directly accessing the database server of the commodity supplier.

Moreover, the URL information and the I
D information cannot be identified, and it is difficult to properly input a number different from the ID information given to the campaign label of the purchased product, or it is difficult for a person who does not purchase the product to input properly due to mischief Thus, security problems can be solved.

[Brief description of the drawings]

FIG. 1 is a configuration diagram of a campaign participation system according to an embodiment of the present invention.

FIG. 2A is a perspective view of a campaign product, and FIG. 2B is a perspective view of a campaign label.

FIG. 3 is a block diagram showing a flow of a campaign application method 1;

FIG. 4 is a block diagram showing a flow of a campaign application method 2;

[Explanation of symbols]

1: Campaign participation system, 2: Customer terminal (PC), 5: Campaign label, 6: Campaign product, 7: Database server, 10: Internet, 11: Application code, 12: URL information (first information), 13 ... ID information (second information)

 ──────────────────────────────────────────────────の Continued on the front page (72) Inventor Shoichi Omori 4-27 Imazukita, Tsurumi-ku, Osaka-shi Inside Fuji Seal R & D Center Co., Ltd.

Claims (3)

[Claims] 1. A database of merchandise suppliers who provide campaign merchandise and customer terminals of consumers who purchase the merchandise are connected via a communication network, and each merchandise is provided with an application code for participating in the campaign. The application code is a code in which first information that is input from the customer terminal and is accessible to the database, and second information for confirming the application qualification and the application result are composed, A campaign participation system, wherein the database server transmits an application result to a customer terminal of a consumer. 2. The campaign participation system according to claim 1, wherein the application code is printed on a campaign label attached to a container. 3. A product to which an application code for participating in a campaign is provided, wherein the application code includes first information that is input from a customer terminal and is accessible to the database, and application qualifications and application results. A product provided with an application code, characterized in that the product has a code obtained by combining the second information for confirmation with the second information.