JP2002197386A - Supply system for free gifts for campaign - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enlarge the width of choosing free gifts so as to improve the interest in participating a campaign and heighten the motivation of purchasing the campaign goods by using an identification number for campaign attached to the campaign goods to make an application for the campaign, thereby purchasing desired arbitrary commodities by a net sales method. SOLUTION: In this supply system for free gifts for the campaign, a customer terminal of a demander purchasing the campaign goods attached with individual identiffication numbers for the campaign is provided with a database server of a supplier connected through a communication network. The supplier has a shopping server for supplying free gifts by the net sales method, and the demander can obtain the free gifts of the supplied from the customer terminal through the communication network according to the point data or the prize winning data obtained by transmitting the campaign identification number of the purchased campaign goods and his own personal information to the database server through the customer terminal.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for providing a prize for a campaign using a net sales method for a virtual store or the like via the Internet.

[0002]

2. Description of the Related Art Conventionally, soft drinks such as tea and juice, beer and the like are distributed in a commodity distribution market in a state of being filled in a container such as a can or a plastic bottle. In such beverage products, campaigns and the like are frequently performed in which various products are hit by purchasers (consumers) of the beverage products to apply for sales promotion. When such a campaign is performed, for example, an application seal printed with individual campaign-specific indications (campaign ID number) is attached to the surface of the container, or the campaign ID number is printed on the container. It is applied to labels and the like.

[0003] A consumer sticks an application sticker on a mailing means such as a postcard, or inputs an individual campaign ID number printed on a label or the like through a telephone line, and confirms a hit or a miss. Then, the customer having the winning ID number registers to have the prize sent. Campaign organizers packed and sent out prizes based on the data.

As another application campaign method, a mileage campaign by accumulating points is also performed. In the case of such a campaign, an application is made after accumulating necessary points.

[0005]

In any of the above-mentioned application methods, the campaign organizer specifies a prize in advance (usually one or a small number of prizes),
Only the specified prize could be obtained. For this reason, there has been a problem that the consumer's willingness to participate in the campaign declines if the prize is not his desired prize.

[0006] The present invention has been made in view of the above-mentioned conventional problems, and by applying to a campaign using a campaign ID number attached to a campaign product, any desired product can be obtained by a net sales method. It is an object of the present invention to make it possible to purchase prizes, expand the selection range of prizes, increase interest in participating in campaigns, and increase motivation to purchase campaign products.

[0007] A second problem is that the supplier can promptly and at a low cost from the input of the campaign ID number by the consumer to the delivery of the prize, thereby providing a satisfactory service to the consumer.

[0008]

The technical measures taken by the present invention to solve the above problems are as follows. A customer gift terminal for purchasing a campaign product to which an individual campaign ID number is attached, wherein the customer terminal is a campaign prize supply system including a supplier database server connectable via a communication network, The merchant has a shopping server that provides a prize by the Internet sales method, and is obtained by the consumer transmitting the campaign ID number of the purchased campaign product and his / her personal information to the database server through the customer terminal. An advantage of the present invention is to obtain a prize of the supplier from a customer terminal via a communication network based on point data or winning data.

[0009] A customer terminal of a consumer who purchases a campaign product with an individual campaign ID number is connected to a database server of a campaign organizer connectable via a communication network, and connects the database server with the communication network. A prize supply system for a campaign, comprising a prize provider shopping server that provides a prize by a net sales method that can be connected through a campaign,
Based on the point data or winning data obtained by the customer transmitting the campaign ID number of the purchased campaign product and the personal information of the customer to the database server through the customer terminal, the customer terminal transmits the campaign ID number via the communication network. The prize of the prize provider can be acquired.

[0010]

Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 to FIG. 5 show an embodiment of a campaign prize supply system according to the present invention.
The system 1 according to the present embodiment includes a customer terminal 2 of a consumer who purchases a product (campaign product) 6 to which a campaign label 5 is attached, a database server 7 of a campaign organizer who provides the product 6, The shopping server 15 of the prize provider is connected through the Internet 10 as a communication network.

As shown in FIG. 2, the label 5 is, for example, a booklet in which a plurality of paper surfaces 5a and 5b are releasably superimposed on each other.
D number 11 is printed. The ID number 11 is
A plurality of digits or the like serving as a proof of purchase of the product are printed, and the application result (for example, the presence or absence of a winning and / or points at the time of winning or at the time of purchase) can be identified by its ID number 11. At the time of distribution and sale of the product, the ID number 11 is closed so as not to be visible on the front surface 5b.

The customer terminal 2 is, for example, a portable terminal such as a personal computer or a mobile phone, and is not particularly limited as long as the customer and the campaign organizer can communicate with the Internet.

The campaign organizer's database server 7 provides each customer terminal 2 with a homepage for participating in the campaign. A registration form is displayed on such a home page, and predetermined items are entered in the registration form. As input items,
For example, in addition to the campaign ID number 11, its own name, age, gender, address, telephone number, e-mail address, and the like can be given. And these names, age, gender,
The address and the like are stored and registered (registered) in the database server 7 as personal information.

The database server 7 transmits the application result regarding the campaign product to the customer terminal 2 of the accessed consumer, and transmits a member number as a specific ID number when personal information is input at the first application. It has become. Therefore, when applying for the same campaign or another campaign using the same database server for the second time or later, by inputting the member number, it is possible to participate in any campaign of the campaign organizer.

Further, the database server 7 can transmit the presence or absence of the winning, and can add an arbitrary point according to the difference of the product and the winning rank (type). For example, the product is a beverage such as a juice or a caller, and the beverage is a 350-ml can, 500-ml PE
When a T bottle, a PET bottle for 1500 ml, or a PET bottle for 2000 ml are filled and distributed, a 350 ml can is 1 point, a PET bottle for 500 ml is 2 points,
6 points for PET bottle for 1500ml, 2
A 000 ml PET bottle is added as 7 points. In addition, a consumer participates in a game or the like provided on a website for a campaign through the Internet by an ID number, and, for example, according to the result of the game, 1
Points such as points, 5 points, and 10 points can be added.

The campaign organizer manufactures labels 5 on which individual campaign ID numbers are printed, attaches the labels 5 to products, and supplies them to the market as campaign products 6. Further, the individual campaign ID numbers assigned to the labels 5 are stored and stored in the own database server 7. In addition, the campaign organizer is responsible for the manufacture of label 5, ID
The management of the numbers and the database server 7 can also be outsourced to a third party.

The prize provider is a seller that sells a large number of products online, such as a virtual store that sells mail-order products via the Internet.
5 and the database server 7 of the campaign organizer are linked. Accordingly, the consumer can link from the campaign homepage of the campaign organizer to the shopping homepage of the prize provider. In addition, an arbitrary product can be normally purchased by money, but it is also possible to purchase as a premium based on point data or winning data stored in the database server 7 and having a prepaid function. I have.

(First Campaign Application) After purchasing the campaign product 6 circulating in the market, the customer accesses the campaign organizer's homepage using the customer terminal 2 and prints it on the label 5. The campaign ID number 11 is transmitted (see FIG. 3A). Specifically, when the customer is the first application, the customer inputs the campaign ID number 11 and personal information (address, name, date of birth, etc.) on the registration screen of the homepage according to the registration form. Then, the information is transmitted to the database server 7 via the Internet 10. The received information is registered in the database server 7, and the database server 7 converts the information into a database.

The database server 7 issues a membership number by transmitting a specific ID number for identifying each consumer to the customer terminal 2 of the consumer. Note that the member number is also stored in the computer of the customer terminal 2. Further, the database server 7 determines an application result based on the transmitted campaign ID number, and transmits the result to the customer terminal 2 of the consumer. The customer can know the result of the application via the customer terminal 2 in real time. Further, when the campaign ID number is to be added with points, a predetermined point corresponding to the campaign ID number is given to the consumer.

(Second or later campaign application) When a consumer purchases the same campaign product as the first application and applies again, or applies for a campaign different from the previous one but by the same campaign organizer. In this case, the consumer accesses the homepage of the campaign organizer in the same manner as described above, and inputs the membership number issued for the first time. When applying for a campaign, the customer only needs to perform a simple operation of inputting the member number stored in the customer terminal 2, and does not need to perform a troublesome input operation (see FIG. 2B). Therefore, the consumer can purchase the product of the campaign organizer and easily participate in the same or different campaigns.

The campaign ID number 11 attached to the label 5 is transmitted to the database server 7, and the database server 7 transmits the application result of the ID number as in the previous case. If the ID number is to be added to the point, the database server 7 adds the current point to the already stored point and transmits the total point to the consumer. Can check the total points.

For example, if the existing points of the customer are n points and a 1500 ml PET bottle is purchased and the winning points are 6 points, the customer will acquire n + 6 points. The point data is stored in the database server 7. Thereafter, when the consumer inputs the campaign ID number, the winning points are sequentially added.

On the other hand, the campaign organizer accumulates a member number (or personal information) sent from an arbitrary customer through the Internet 10 and creates a database, and creates marketing information related to the customer based on the accumulated information. Can be provided to consumers. For example, since a consumer inputs a membership number or the like for each campaign application, the campaign organizer can know the number of applications (the number of product purchases) of each customer, Can manage as a senior member a specific customer whose number of points within a certain period exceeds a set value, and can provide information on products, etc.
There is a merit that the service can be improved.

In addition, since the campaign organizer obtains the applicant's personal information and issues the membership number regardless of the winning or non-winning, the campaign organizer can quickly collect a wide range of customer responses to the campaign product, It is easy to grasp the purchasing tendency of customers for each product in each region and the sales performance of each sales region, etc., it is possible to obtain reliable marketing information, it is possible to plan sales strategies for products accurately and quickly, Improvement and the construction of a two-way information transmission system between the consumer and the campaign organizer can be realized.

(Consumer Prize Acquisition) The consumer, by applying for the campaign as described above, confirms whether or not there is a winning on the homepage of the campaign organizer, or his own accumulated points stored in the database server 7. . Then, in the case of winning or obtaining a prize at the accumulation point, the user further clicks a button displayed on the screen to link to a prize provider's homepage.

Shopping server 15 of prize provider
Publishes a product (prize) selection page 17 (FIG. 4).
(B)). Further, when a desired product 18 displayed on the product selection page 17 is selected, a purchase page 19 is posted (see FIG. 4B). Further, the consumer clicks the order button 20 on the purchase page 19 to purchase (acquire) the product. Then, the prize provider packs and sends out the prize selected by the customer.

In addition, prizes are purchased (acquired) at the accumulating points.
In this case, the shopping server 15 of the campaign organizer transmits the acquired point data of the prize to the database server 7 of the campaign organizer. The database server 7 subtracts the used points from the accumulated points and stores the points again. In addition, the consumer
By inquiring the balance again via the customer terminal 2, the screen 2 shown in FIG.
1 is displayed and the number of used points 22 and the number of remaining points 23
Etc. can be confirmed.

The remaining points are stored in the database server 7 as accumulated points, and points obtained when the consumer participates in the campaign of the campaign organizer again are added to the accumulated points. The consumer can obtain a prize according to his / her point number any number of times and at any time.

The present invention is not limited to the above embodiment, and the campaign organizer and the prize provider may be the same supplier. In such a case, the database server 7 as shown in FIG. May have a function of a shopping server 15 that provides a prize by an online sales method. Therefore, the consumer can acquire the premium of the supplier from the customer terminal based on the point data or the winning data obtained by purchasing the campaign product. Note that the database server 7 and the shopping server 15 owned by the supplier may be separate from each other.

In the campaign prize supply system of the present invention, even if the customer does not own the customer terminal 2, it is possible to participate in the campaign by the input method using the telephone 7 as in the related art. Alternatively, the conventional campaign method (providing a specific prize) can be used in combination. The campaign ID number 11 is different from the label 5, for example, the cylindrical label 9 attached to the container body 7.
May be provided on the back surface of.

[0031]

As described above, according to the present invention, a desired prize can be obtained by a net sales method according to the number of points having a prepaid function when a campaign is won, or a prize. The range of choices can be expanded, and consumers can be more interested in participating in the campaign and motivated to purchase campaign products.

Moreover, since the consumer can obtain any prize of the prize provider via the communication network, the supplier can quickly and quickly send the prize from when the consumer inputs the campaign ID number. It can be performed at low cost and provide satisfactory services to consumers.

Further, the database server accumulates points based on the campaign ID number transmitted from the consumer and, when transmitting the total of the points to the customer terminal of the consumer as an application result, designates There is no need to keep a copy of the application certificate or other proof of purchase until the accumulated points are accumulated.
Each time a product is purchased using a number, even if an application is made, by inputting the ID number, points can be accumulated without troublesome re-registration.

[Brief description of the drawings]

FIG. 1 is a configuration diagram showing an embodiment of the present invention.

FIG. 2 is a perspective view of the campaign product.

FIG. 3A is a block diagram when applying for a campaign at the first time, and FIG. 3B is a block diagram when applying for a second or subsequent campaign.

4A is a diagram showing a prize selection page, and FIG. 4B is a diagram showing a prize purchase page.

FIG. 5 is a diagram showing a page for confirming points.

FIG. 6 is a configuration diagram showing another embodiment of the present invention.

[Explanation of symbols]

1… Campaign product supply system 2… Customer terminal
5: Campaign label, 6: Campaign product, 7
... Database server, 10 ... Internet, 11 ...
Campaign ID number, 15 ... Shopping server (server)

Claims (4)

[Claims] 1. A campaign prize supply system provided with a database server of a supplier connectable via a communication network to a customer terminal of a consumer who purchases a campaign product to which an individual campaign ID number is attached. The supplier has a shopping server that provides a prize by an online sales method, and a consumer transmits a campaign ID number of a purchased campaign product and his / her personal information to the database server through a customer terminal. A prize supply system for a campaign, wherein a prize of the supplier can be obtained from a customer terminal via a communication network based on the point data or the winning data obtained as described above. 2. A customer terminal of a consumer who purchases a campaign product to which an individual campaign ID number is attached is connected to a database server of a campaign organizer connectable via a communication network, and connects the database server to the communication network. A prize supply system for a prize including a shopping server of a prize provider that provides a prize by a net sales method that can be connected via a network, wherein a consumer uses a campaign ID number of a purchased campaign product and his / her personal information. Based on point data or winning data obtained by transmitting information to the database server through a customer terminal, a prize for the campaign, wherein the prize of the prize provider can be obtained from the customer terminal via a communication network. Payment system. 3. The database server according to claim 1, wherein the database server accumulates points based on a campaign ID number transmitted from the customer and transmits the total of the points to the customer terminal of the customer as an application result. 1 or 2
The prize supply system for campaigns described in. 4. The campaign prize supply system according to claim 3, wherein the database server is configured to subtract points used by the consumer for prize purchase from accumulated points and confirm the remaining points.