JP2002199304A - Module/method for providing information, module/method for broadcasting, module/method for reception and information providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information providing system, etc., capable of improving the convenience of broadcast business as the result of being capable of easily and speedily obtaining detailed information desired by a viewer of a broadcast program. SOLUTION: The system is provided with a broadcast station module TV for broadcasting broadcast information including at least video information, a receiving person module RV which receives broadcasted broadcast information, selects picture components constituting a picture constituting video information included in the broadcasted broadcast information, generates instruction information which shows the selected picture components and which includes at least positional information showing a position within the picture of the picture components and information on time when the picture including the picture component is outputted, transmits the generated instruction information and receives the transmitted component information to present it, and an advertising company module AD which obtains the transmitted instruction information and transmits the components information showing the picture components shown by the obtained instruction information to the module RV.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention belongs to the technical field of an information providing module and an information providing method, a broadcast module and a broadcasting method, a receiving module and a receiving method, and an information providing system. An information providing system for providing information related to video information included in the broadcast wave to a receiver, an information providing module and an information providing method included in the information providing system, a broadcast module and a broadcast method, a receiving module, and Belongs to the technical field of receiving method.

[0002]

2. Description of the Related Art In general, actors wearing fashionable clothes, specialty dishes appear, or images of famous hot spring resorts appear on television broadcasts via broadcast radio waves. In many cases, referrals are included.

[0003] At this time, a viewer who views the video or the like (that is, a receiver of a broadcast wave) may want to obtain more detailed information on clothes, dishes, and the like included in the video and the like.

[0004]

However, conventionally, even if the viewer desires as described above, in order to obtain the detailed information, for example, the program name is transmitted to the broadcasting station that has emitted the broadcast wave. It is necessary to specify and inquire, etc., or write down information related to the clothes etc. by yourself during the broadcast of the program, and later need to separately inquire to, for example, a department store, etc., and easily and easily obtain detailed information desired by the viewer. There was a problem that it could not be obtained quickly.

[0005] This problem leads to a problem that the convenience of the broadcasting business is reduced as a result.

Accordingly, the present invention has been made in view of the above problems, and a problem thereof is that detailed information desired by a viewer who watches a broadcast program can be obtained easily and quickly. As a result, it is an object of the present invention to provide an information providing system capable of improving the convenience of a broadcasting business, and an information providing module and an information providing method, a broadcast module and a broadcasting method, a receiving module and a receiving method included in the information providing system. .

[0007]

According to one aspect of the present invention, there is provided a broadcast module such as a broadcast station module including a broadcast unit for broadcasting broadcast information including at least video information; A receiving unit such as a broadcast interface unit for receiving the broadcast information, an operation unit for selecting an image component constituting an image constituting the video information included in the received broadcast information, etc. Selection means, and instruction information indicating the selected image composition, the position information indicating the position of the image composition in the image and the time information at which the image including the image composition is output. A generating unit such as a selection interface unit that generates at least instruction information, and a transmitting unit such as an output interface unit that transmits the generated instruction information,
Presentation means such as a display unit for receiving and presenting the transmitted component information, and a reception module such as a receiver module including: an acquisition unit such as an input interface unit for acquiring the transmitted instruction information; A transmitting unit such as an output interface unit that transmits the component information indicating the image component indicated by the acquired instruction information to the receiving module; and an information providing module such as an advertising business module including .

[0008] Therefore, the component information relating to the image component selected in the receiving module that has received the broadcast information is transmitted from the information providing module to the receiving module and presented in the receiving module. It is possible to easily and quickly acquire composition information corresponding to a viewed image composition.

According to a second aspect of the present invention, there is provided an information providing system according to the first aspect, wherein the receiving module comprises:
The apparatus includes the selection unit, the generation unit, the transmission unit, and the presentation unit.

Therefore, since the component information relating to the image component selected from the received broadcast information is presented, the receiver having the receiving module can easily and easily obtain the component information corresponding to the viewed image component. Can be obtained quickly.

According to a third aspect of the present invention, there is provided the information providing module constituting the information providing system according to the first aspect, wherein the obtaining means, the transmitting means, , Is provided.

[0012] Therefore, since the component information relating to the image component selected in the receiving module that has received the broadcast information is transmitted to the receiving module, the receiver owning the receiving module corresponds to the image component to be viewed. The component information can be obtained easily and quickly.

According to a fourth aspect of the present invention, there is provided an information providing module according to the third aspect, wherein the transmitting means transmits the position information and the position information contained in the acquired instruction information. The image component indicated by the instruction information is specified based on the time information, and the component information corresponding to the specified image component is transmitted to the receiving module.

Therefore, the image constituent is specified using the position information and the time information included in the acquired instruction information, and the corresponding constituent information is transmitted. Therefore, the constituent information desired by the receiver is reliably received. Can be sent to others.

[0015] In order to solve the above problem, an invention according to claim 5 is a receiving method executed in the receiving module included in the information providing system according to claim 1, wherein A receiving step of receiving broadcast information, a selecting step of selecting an image constituent constituting an image constituting the video information included in the received broadcast information, and the selected image constituent A generating step of generating instruction information including position information indicating a position of the image constituent in the image and time information at which the image including the image constituent is output,
A transmitting step of transmitting the generated instruction information; and a presenting step of receiving and presenting the transmitted component information.

Accordingly, since the component information relating to the image component selected from the received broadcast information is presented, the receiver having the receiving module can easily and easily obtain the component information corresponding to the image component to be viewed. Can be obtained quickly.

According to a sixth aspect of the present invention, there is provided an information providing method executed by the information providing module included in the information providing system according to the first aspect of the present invention. Acquiring the acquired instruction information, and transmitting the composition information indicating the image composition indicated by the acquired instruction information to the receiving module.

Therefore, since the component information on the image component selected in the receiving module that has received the broadcast information is transmitted to the receiving module, the receiver owning the receiving module corresponds to the image component to be viewed. The component information can be obtained easily and quickly.

[0019]

Next, a preferred embodiment of the present invention will be described with reference to the drawings.

In each of the embodiments described below, a product or a product (hereinafter simply referred to as a product or the like) specified by using a broadcast wave for television broadcasting (hereinafter, simply referred to as a broadcast wave) will be described. It should be noted that, for example, the things mentioned here include, for example,
When there is information on a certain building, the building is included, and when a certain action (for example, an action such as travel or entertainment) can be specified, the action is included. 2) is an embodiment in the case where the present invention is applied to an information providing system that provides information related to the broadcast radio wave to a user who has received the broadcast wave. (I) First Embodiment First, a first embodiment according to the present invention will be described with reference to FIGS.

FIG. 1 is a block diagram showing the overall configuration of the information providing system according to the first embodiment, and FIGS. 2 to 4 are diagrams showing the detailed configuration of each module constituting the information providing system. 5 and 6 are diagrams showing an information providing process in the information providing system, and FIG. 7 is a diagram showing an example of an image displayed in the first embodiment.

First, the overall configuration and operation of the information providing system according to the first embodiment will be described with reference to FIG.

As shown in FIG. 1, an information providing system S according to the first embodiment includes an advertising company module AD as an information providing module provided in an advertising company and a broadcasting module provided in a broadcasting station. , A carrier module TR provided in a carrier, and a receiver module R as a receiver module provided in a receiver's house for receiving the broadcast radio wave.
V.

Next, the overall operation will be described.

An information providing system S having the above configuration
Is detailed information on commodities and the like constituting images in a television broadcast program (hereinafter, simply referred to as a program) viewed by the receiver module RV by receiving a broadcast wave output from the broadcast station module TV. To
The advertisement company module AD in the advertisement company handling the product or the like intends to provide the receiver using the receiver module RV.

That is, first, when the advertisement company module AD performs the advertisement, for example, when a new product or the like is used in the program, the advertisement business module AD identifies the new product or the like in the program. An identification signal Sid including both the product identification information and the outline information indicating the outline of the new product or the like is generated and output to the broadcast station module TV.

Thus, the broadcast station module TV, based on the identification signal Sid, transmits the broadcast signal S corresponding to the program including the product indicated by the identification signal Sid.
In the tv, specific information for specifying an image in which the product or the like is included (in other words, the product or the like is displayed as a part thereof), the display position of the product or the like in the image, and the Includes additional data described later including highlighting information for highlighting the product or the like in the image, and causes the broadcast signal Stv to reach the receiver module RV as broadcast radio waves.

Then, the receiver module RV receives the broadcast signal Stv including the supplementary data, and
An image corresponding to tv is displayed on a display unit, which will be described later, and audio corresponding to the tv is output from a speaker or the like, so that the receiver having the receiver module RV can view the program.

At this time, when a product or the like corresponding to the supplementary data appears in the image, highlighting based on the highlighting information is executed in the image, whereby the recipient is highlighted. Recognize that detailed information such as products is separately available.

Next, when the receiver selects a product or the like highlighted in the program being viewed by a method described below, the product included in the supplementary data corresponding to the selected product or the like is selected. An information request signal Srq including the identification information is output from the receiver module RV to the carrier module TR. At this time, a wired telephone line or a mobile telephone line is used for the output.

Then, the carrier module TR returns the information request signal Srq as it is to the broadcast station module TV via the wired telephone line or the mobile telephone line, and the broadcast station module TV further transmits the information request signal Srq. Is relayed to the advertising company module AD.

Thus, the advertising business module AD
Is a detailed information signal S including detailed information of a product or the like indicated by the product identification information included in the information request signal Srq.
If is generated and output to the carrier module TR. At this time, a wired telephone line or a mobile telephone line is used for the output.

Then, the communication carrier module TR outputs the detailed information signal Sif as it is to the receiver module RV via the above-mentioned wired telephone line or mobile telephone line.

Finally, the receiver module RV displays the detailed information included in the detailed information signal Sif on a display unit, which will be described later, so that the receiver can obtain the desired product or the like displayed in the program. Will be obtained.

Next, the information providing system S of the first embodiment
The detailed configuration and operation of each module included in the module will be described with reference to FIGS.

First, the detailed configuration of each module will be described with reference to FIGS.

As shown in FIG. 2, the advertising business module AD includes an information server 1 including an identification information creating unit 1a, an output interface unit 2 as a transmitting unit, and an operation unit 3.
And an input interface unit 4 as an acquisition unit, a search unit 5, a payment processing unit 6, an advertisement fee calculation unit 7, and a display unit 8.

As shown in FIG. 3, the broadcasting station module TV includes an input interface unit 10, an advertisement fee processing unit 11, and a broadcasting means for integrally controlling each component using control signals Scm and Smc described later. A CPU 12 as
It comprises an additional data creation unit 13, a multiplexer 14, a broadcast interface unit 15, a broadcast signal generation unit 16, a relay unit 17, and an output interface unit 18.

Further, as shown in FIG. 4, the receiver module RV includes a broadcast interface unit 20 as a receiving means.
, Demultiplexer 21, and auxiliary data decoding unit 22
A temporary storage unit 23, a memory 24, an input interface unit 25, a broadcast signal decoding unit 26, a selection interface unit 27 as a generation unit, an output interface unit 28 as a transmission unit, a superimposition unit 29, The operation unit 30 includes a selection unit and a designation unit, and a display unit 31 as a presentation unit.

Since the carrier module TR relays the information request signal Srq and the detailed information signal Sif including a conventional general wired switch or wireless switch, detailed description is omitted. I do.

Next, the detailed operation of each module according to the first embodiment will be described with particular reference to FIGS.

In FIG. 5, for convenience of explanation, the processing in the operation unit 3 and the display unit 8 included in the advertising agent module AD and the processing in the information server 1 will be described as separate flows. Similarly, a case where communication between the receiver module RV and the carrier module TR is performed using a wired telephone line and a mobile telephone line will be described.

In the information providing process according to the first embodiment, first, when a product or the like to be displayed in a broadcast program and the product or the like providing the detailed information and the detailed information are determined, The detailed information is input and stored as an input signal Sin from the operation unit 3 in the advertisement company module AD shown in FIG. 2 in the information server 1 for each product or the like (step S201).

When the detailed information is stored, the identification information creating section 1a in the information server 1 then stores the above-mentioned product identification information (FIG. 4) for identifying a product or the like corresponding to the newly stored detailed information. 5, the product identification information is referred to as “product I
D ". ) Is created (step S202), the product identification information is stored in the information server 1 in association with the original product or the like (step S203), and the generated product identification information, the name of the product or the like, The identification signal Sid including the outline information indicating the manufacturer and the like is generated and output to the output interface unit 2.

Then, the output interface unit 2
The output interface processing set in advance is performed on the identification signal Sid, and the signal is output to the broadcast station module TV (step S204).

Next, the identification signal Sid output from the advertising business module AD is subjected to a preset input interface processing in the input interface unit 10 in the broadcast station module TV shown in FIG. Output to the unit 13.

On the other hand, the broadcast signal generation unit 16 generates a broadcast source signal Stvv including information other than the above-mentioned additional data necessary for broadcasting a program, and outputs it to the additional data generator 13, the multiplexer 14 and the CPU 12. .

Thus, the supplementary data generator 13 generates the identification signal Sid and the broadcast source signal St based on the control signal Scm from the CPU 12 generated with reference to the broadcast source signal Stvv.
Using vv to specify information for specifying an image that includes the product in the corresponding program, display position of the product in the image, and highlight the product in the image The supplementary data Smt including the emphasis information and the product identification information is created (step S
205, S206), and outputs the result to the multiplexer 14.

Here, more specifically, as the information included in the supplementary data Smt, the specific information includes a frame number of the corresponding image in the program, and the display position is indicated by the frame number. There is time information from the horizontal scanning start time in the frame,
As the emphasis information, for example, frame data for surrounding and displaying the product or the like, information for highlighting (for example, blinking display) the frame, or outline (name and manufacturer) of the product or the like is displayed as characters. This is included in the accompanying data Smt together with the product identification information (the product identification information is not displayed in the image).

The creation of the supplementary data Smt in the supplementary data creation section 13 will be described more specifically with reference to FIG. 6A. In the creation, first, the product identification included in the identification signal Sid is first described. Information and summary information are acquired (step S100), and then, based on the broadcast source signal Stvv and the identification signal Sid, the broadcast date and time, specific information, and display position of the program including the product are acquired (step S100). S101).

Next, in parallel with this, using the template (prototype pattern) indicating the format as the accompanying data Smt (step S102), the acquired product identification information, identification information, and summary By embedding the broadcast date and time and the display position of the program such as information and emphasis information (step S103), one piece of supplementary data Smt corresponding to one piece of product identification information is created.

The generated additional data Smt is transmitted to the multiplexer 14 by the control signal S from the CPU 12.
mc, and is superimposed on the broadcast source signal Stvv in a time-division manner, output to the broadcast interface unit 15 as a superimposed signal Smx, and subjected to a preset output interface process in the broadcast interface unit 15 and thereafter as a broadcast signal Stv. The message is transmitted to the receiver module RV (step S207).

Regarding the frequency at which the multiplexer 14 performs the superimposition and the broadcast of the supplementary data Smt via the broadcast interface unit 15, the supplementary data Smt is always broadcast as the broadcast signal Stv because of the small amount of information. It is not necessary to broadcast the supplementary data Smt scheduled to be broadcast on the day immediately after the start of the broadcast on the day, or the broadcast may be performed at a time such as midnight when broadcasting is not performed. Only the data Smt may reach the receiver module RV via broadcast radio waves.

Further, as the broadcast mode, specifically,
For example, the so-called MPEG (Moving Picture Experts
Group), when the image or the like is compressed and broadcasted in accordance with the 2 system, as one elementary stream in the transport stream in the MPEG2 system,
The additional data Smt is broadcast in a time-division manner together with other types of elementary streams (more specifically, an elementary stream including image information, an elementary stream including audio information, and an elementary stream including character information). can do.

Further, as a specific structure in the elementary stream constituted by the supplementary data Smt, for example, each information constituting the supplementary data Smt (ie, product identification information such as a product, specific information, and summary information) , Emphasis information, etc., and information on the broadcast date and time and the display position of the program), and immediately before and after the time, segment information (so-called tag information) indicating the segment of each information can be added. .

Next, in the receiver module RV that has received the broadcast signal Stv on which the additional data Smt is superimposed, the broadcast signal Stv is input to the broadcast interface unit 20 and set in advance as shown in FIG. After being subjected to the input interface processing, the data is output to the demultiplexer 21.

The multiplexer 21 separates the broadcast source signal Sttv from the broadcast signal Stv, on which the input interface processing has been performed, and the accompanying data Smtt, on which the input interface processing has been performed, and decodes the broadcast source signal Sttv into a broadcast signal. Output to the section 26 and the accompanying data Smtt
Is output to the auxiliary data decoding unit 22.

Thus, the incidental data decoding section 22 decodes the incidental data Smtt, generates the original incidental data Smt, outputs it to the temporary storage section 23, and temporarily stores it.

The necessary data among the accompanying data Smt is stored in the memory 24 as the memory signal Sm via the temporary storage unit 23.

On the other hand, the broadcast source signal Sttv output to the broadcast signal decoding unit 26 is decoded by the broadcast signal decoding unit 26 and output to the superimposing unit 29 as the original broadcast source signal Stvv.

At the same time, the auxiliary data Smt stored in the temporary storage unit 23 or the memory 24 is
Is read out as a memory signal Sm or directly from the temporary storage unit 23,
7 to the superimposing unit 29.

Then, the superimposing section 29 superimposes the broadcast source signal Stvv and the supplementary data Smt on the basis thereof, and outputs the superimposed data to the display section 31 as a display signal Sdp to be displayed on the display section 31 composed of a display or the like. I do.

Next, the display unit 31 displays the broadcast source signal Stvv on which the additional data Smt is superimposed as a moving image or a still image corresponding to the program (step S20).
8).

More specifically, as shown in FIG. 7, for example, as shown in FIG. 7, a product (moving image or still image) G displayed on the display unit 31 or the like (see FIG. If the above detailed information can be separately obtained for the shirt worn by the person on the left), a frame LN is displayed so as to surround the shirt based on the emphasized information included in the corresponding accompanying data Smt. Thus, the receiver viewing the image G recognizes that detailed information on the shirt can be obtained.

Then, when the frame LN or the like is highlighted in the image on the display unit 31, the recipient who sees it selects the desired product or the like at the timing when the desired product or the like is highlighted. A selection operation is performed on the operation unit 30 (step S209).

Here, specifically, for the selection operation, for example, a so-called cursor is displayed on the display unit 31,
The position of the movement is constantly monitored by the selection interface unit 27, and the fact that a product or the like has been selected (for example, a click operation with the mouse for moving the cursor) has been performed based on the operation signal Sri from the operation unit 30. When the selection interface unit 27 recognizes the product or the like displayed at the cursor position at that time, the selection interface unit 27 may recognize that the product or the like is selected. In addition, an existing instruction / selection method such as an instruction operation using a so-called laser pointer or using a frame other than the cursor can be applied to the selection operation. When the laser pointer is used, a portable terminal device having a laser pointer light emitting function (see the left end of FIG. 5) may be used as the light source. Further, a selection device may be performed by using a device that detects a point of sight of the recipient's line of sight, thereby detecting which product or the like is being watched.

Next, when the selected product or the like is recognized, the selection interface unit 27 acquires the product identification information corresponding to the selected product or the like from the accompanying data Smt (step S210), and Personal identification information for identifying the recipient having the receiver module RV with respect to the information (more specifically, the telephone number of the receiver's home, etc., and is indicated as "personal ID" in FIG. 5). In addition, the information request signal Srq is generated, and the output interface unit 2
8 is output.

Then, the output interface unit 28
Performs a preset output interface process on the information request signal Srq, and outputs the information request signal Srq to the communication carrier module TR via a wired telephone line (step S21).
2).

As for the output of the information request signal Srq, as shown in FIG. 5, the merchandise identification information acquired by the selection interface unit 27 is converted into a short-range wireless communication system such as a so-called Bluetooth system. (Step S21).
1) Alternatively, the portable terminal device may wirelessly output the data to the carrier module TR.

Thus, the communication carrier module TR
Outputs the transmitted information request signal Srq to the broadcast station module TV using a wired telephone line or a wireless telephone line (step S212).

When transmitting the information request signal Srq from the receiver module RV to the broadcast station module TV, the telephone number or the Internet address of the broadcast station module TV is set at predetermined time intervals. Transmit from TV to receiver module RV.

Then, the broadcasting station module T receiving this
The input interface unit 10 in V outputs the information request signal Srq to the output interface unit 18 via the relay processing in the relay unit 17 as shown in FIG. As a result, the output interface unit 18 performs a preset output interface process on the information request signal Srq, and outputs the information request signal Srq to the advertising business module AD via a wired telephone line or the like (step S212).

Next, as shown in FIG. 2, the input interface unit 4 in the advertisement business module AD that has received this performs a preset input interface process on the information request signal Srq, and Output to 5

Then, the search unit 5 sends the information request signal S
The merchandise identification information included in rq is output to the information server 1 as a search signal Ssh for searching the information server 1 and is also output to the advertisement fee calculation unit 7.

As a result, the information server 1 retrieves and obtains detailed information of a product or the like indicated by the search signal Ssh (step S213) and a product related to the product or the like to be referred to together with the detailed information. The reference information is acquired and temporarily stored (step S214), and a detailed information signal Sif including the detailed information is generated and output to the output interface unit 2.

The output interface unit 2 performs a preset output interface process on the detailed information signal Sif, and outputs the detailed information signal Sif to the carrier module TR via a wired telephone line or a wireless telephone line (step S).
215).

Thus, the communication carrier module TR
Outputs the transmitted detailed information signal Sif to the receiver module RV using a wired telephone line or a wireless telephone line (step S215).

Then, the receiver module R receiving this
The input interface unit 25 in V causes the detailed information signal Sif to be displayed on the display unit 31 as shown in FIG. 4 (step S217). As a result, the recipient who has viewed the display unit 31 can acquire detailed information and related reference information on the product or the like selected in the program earlier.

The detailed information signal Sif transmitted to the receiver module RV is transferred to the portable terminal device by the short-range wireless communication method described above, and is displayed on the portable terminal device. (Step S216).

On the other hand, the advertisement charge calculating section 7 to which the search signal Ssh is input, receives the detailed information signal Si based on the search signal Ssh and the detailed information of the product etc. stored in the information server 1.
The advertisement fee corresponding to the detailed information provided to the receiver having the receiver module RV is calculated as f, and the calculated advertisement fee is output to the display unit 8 as the calculation signal Scl, and the amount is displayed and notified (step S220). ), The calculated signal Scl
Is output to the output interface unit 2 and the payment processing unit 6.

Then, the output interface unit 2 performs a preset output interface process on the calculation signal Scl, and outputs the calculation signal Scl to the broadcast station module TV via, for example, a wired telephone line (step S219).

Here, more specifically, as shown in FIG. 6B, the above-described calculation of the advertisement fee firstly includes the search signal Ssh and the detailed information of the product etc. stored in the information server 1. Based on the number of requests for presentation of detailed information (that is, advertisement provision) of the product or the like based on the number of products (step S105), an actual advertisement fee is calculated based on the number of requests (step S106).

At this time, the calculation method is as shown in FIG.
As shown in FIG. 6B, it can be obtained by adding a value obtained by multiplying the number of billing times by a certain rate to a basic advertising fee previously set as a certain amount (see “Example 1 in FIG. 6B”). Alternatively, the advertisement fee is prepared as a list in advance for each number of bills, stored in a memory (not shown) in the advertisement fee calculation unit 7, and the advertisement corresponding to the number of bills is based on the table. You can ask for a fee (Fig. 6
In (b), "Example 2" is shown. ).

When the calculation signal Scl is output, next,
Input interface unit 10 in broadcast station module TV
Performs predetermined input interface processing on the calculation signal Scl, and outputs the result to the advertisement charge processing unit 11. Then, the advertisement fee processing unit 11 recognizes the amount of the advertisement fee and the payment source related to the provision of the detailed information to be paid by the advertising company.

Next, the payment processing unit 6 in the advertisement business module AD performs processing for paying the advertisement fee indicated by the calculation signal Scl to the broadcasting station having the broadcasting station module TV, and the result of the processing is paid. It generates the indicated processing result signal Sop and outputs it to the output interface unit 2.

Then, the output interface unit 2 performs a preset output interface process on the processing result signal Sop and outputs it to the broadcast station module TV via, for example, a wired telephone line (step S221).

Thus, the input interface unit 10 in the broadcast station module TV performs a predetermined input interface process on the processing result signal Sop, and outputs it to the advertisement fee processing unit 11. Then, the advertisement fee processing unit 11 recognizes that a necessary advertisement fee has been paid from the advertisement company.

As described above, according to the operation of the information providing system S of the first embodiment, the detailed information on the product or the like selected in the receiver module RV that has received the broadcast signal Stv is transmitted from the advertisement provider module AD. Since the information is transmitted to the receiver module RV and presented at the receiver module RV, the receiver who owns the receiver module RV can easily and quickly acquire information corresponding to the viewed product or the like.

Further, since the identification information is included in the broadcast signal Stv and broadcasted from the broadcast station module TV, and the product identification information broadcasted corresponding to the product or the like selected in the receiver module RV is used, the selected information is used. The correspondence between the product and the like and the product identification information can be accurately maintained and transmitted to the advertising company module AD.

Further, since the product identification information included in the broadcast signal Stv and broadcast is transmitted from the advertising company module AD having the detailed information, the correspondence between the product identification information and the detailed information is accurately maintained. Information can be reliably provided.

In the first embodiment described above,
Although the existence of a product or the like having detailed information is displayed using the frame LN based on the emphasized information or the like, in addition to this, a window including a character string indicating that detailed information exists is displayed on the display unit 31. The display may be performed simultaneously, or the display of the character string may be performed using a display device other than the display unit 31.

Further, the signal of the program may be temporarily stopped at the timing when an image including a product or the like having the detailed information is displayed, and the presence of the detailed information may be indicated on the still image.

Furthermore, the original image on the display unit 31 may be displayed in a reduced size, and the presence or absence of the detailed information may be displayed in an empty area.

(II) Second Embodiment Next, a second embodiment which is another embodiment of the present invention will be described with reference to FIGS.

FIG. 8 is a block diagram showing the overall configuration of the information providing system according to the second embodiment, and FIGS. 9 to 11 are diagrams showing the detailed configuration of each module constituting the information providing system. 12 to 14 are flow charts showing an information providing process in the information providing system.

First, the overall configuration and operation of the information providing system according to the second embodiment will be described with reference to FIG.

As shown in FIG. 8, the information providing system S ′ according to the second embodiment includes an advertising company module AD ′ provided in an advertising company and a broadcasting station module TV ′ provided in a broadcasting station. , A carrier module TR provided in the carrier and similar to that of the first embodiment, and a receiver module RV ′ provided in the house of the receiver that receives the broadcast radio wave. ing.

Next, the overall operation will be described.

The information providing system S ′ having the above-described configuration receives the broadcast radio wave output from the broadcast station module TV ′ in a different manner from the information providing system S in the first embodiment, thereby receiving the receiver module RV. 'Will provide detailed information about the commodities and the like constituting the images in the program viewed in the program viewed from the advertisement provider module AD' handling the commodities and the like to the receiver using the receiver module RV '. Things.

That is, first, the broadcast station module T
V ′ generates a broadcast signal Stv including an image in the same manner as in the related art, and causes the broadcast signal to reach the receiver module RV ′ as a broadcast wave.

Then, the receiver module RV ′ receives the broadcast signal Stv, displays an image corresponding to the broadcast signal Stv on a display unit described later, outputs corresponding sound from a speaker or the like, and outputs the program. View.

Thereafter, in the receiver module RV ', when the receiver desires to obtain detailed information on a product or the like included in the image in the program being watched, the product or the like described later is used. Is selected in the image.

When a product or the like for which detailed information is desired to be obtained is selected, an information request signal Srq including product specifying information indicating the selected product or the like is sent from the receiver module RV 'to the communication carrier module. Output to TR. At this time, a wired telephone line or a mobile telephone line is used for the output.

Thus, the communication carrier module TR
Returns the information request signal Srq to the broadcasting station module TV ′ via the above-mentioned wired telephone line or mobile telephone line as it is, and further, the broadcasting station module TV ′ sends the information request signal Srq to the advertising business module AD ′. Relay.

Thus, the advertising company module AD '
Is a detailed information signal S including detailed information of a product or the like indicated by the product identification information included in the information request signal Srq.
If is generated and output to the carrier module TR. At this time, a wired telephone line or a mobile telephone line is used for the output.

Then, the communication carrier module TR outputs the detailed information signal Sif as it is to the receiver module RV 'via the above-mentioned wired telephone line or mobile telephone line.

[0107] Finally, the receiver module RV 'displays the detailed information included in the detailed information signal Sif on a display unit, which will be described later, whereby the receiver can display the desired product displayed in the program. And the like, and obtain detailed information on the same.

Next, the detailed configuration and operation of each module included in the information providing system S ′ of the second embodiment will be described with reference to FIGS.

First, the detailed configuration of each module will be described with reference to FIGS.

As shown in FIG. 9, the advertising business module AD ′ includes an information server 1 ′ in which merchandise information and the like are stored in the same manner as the information server 1 in the first embodiment, and an advertising business in the first embodiment. Interface unit 2, operation unit 3, input interface unit 4, search unit 5, payment processing unit 6, advertisement charge calculation unit 7, and display unit 8 similar to the user module AD
, And is constituted.

As shown in FIG. 10, the broadcast station module TV ′ is a broadcast station server TV in the first embodiment.
Input interface unit 10 and advertisement fee processing unit 1 similar to
1, broadcast interface unit 15, broadcast signal generation unit 16,
It comprises a relay unit 17 and an output interface unit 18.

Further, as shown in FIG. 11, the receiver module RV 'includes a selection interface unit 27', a broadcast interface 20, an input interface unit 25, and a broadcast signal decoding unit similar to the receiver module RV in the first embodiment. It comprises a unit 26, an output interface unit 28, an operation unit 30, and a display unit 31.

Note that the communication carrier module TR has a conventional general configuration as in the case of the first embodiment, and a detailed description thereof will be omitted.

Next, the detailed operation of each module according to the second embodiment will be described with particular reference to FIGS.

In FIGS. 12 to 14, for convenience of explanation, the processing in the operation unit 3 and the display unit 8 included in the advertising agent module AD ′ and the processing in the information server 1 ′ are separate flows. It will be described as. Similarly, the receiver module RV 'and the carrier module T
A case where communication with R is performed using a wired telephone line and a mobile telephone line will also be described.

First, a normal information providing operation according to the second embodiment will be described with reference to FIG.

In the normal information providing process according to the second embodiment, first, as shown in FIG. 10, the broadcast signal generation unit 16 in the broadcast station module TV ′ transmits an image necessary for broadcasting a program. A broadcast source signal Stvv including the above is generated and output to the broadcast interface unit 15.

Then, after the broadcast interface unit 15 performs a preset output interface process, the broadcast interface unit 15 transmits the broadcast signal Stv to the receiver module RV 'as in the related art (step S301).

Next, in the receiver module RV 'which has received the same broadcast signal Stv as the conventional one, as shown in FIG.
0, and after being subjected to a preset input interface process, is output to the broadcast signal decoding unit 26.

As a result, the broadcast signal decoding unit 26 decodes the broadcast signal Stv and displays it as the original broadcast source signal Stvv on the display unit 3.
1 and output to the selection interface unit 27 '.

The display unit 31 displays the broadcast source signal S
The tvv is displayed as a moving image or a still image corresponding to a program in the same general manner as in the related art.

Thereafter, when a moving image or the like is displayed on the display unit 31, the receiver who has seen the moving image performs a selection operation for selecting the desired product or the like at the timing when the desired product or the like is displayed on the operation unit 30. Perform (Step S302).

Here, specifically, for the selection operation, for example, a so-called cursor is displayed on the display unit 31,
The position of the movement is constantly monitored by the selection interface unit 27 'to which the broadcast source signal Stvv is similarly input, and a product or the like is selected (for example, a click operation with a mouse for moving the cursor is performed). thing)
Is recognized in the selection interface unit 27 'based on the operation signal Sri from the operation unit 30, it may be recognized in the selection interface unit 27' that the product or the like displayed at the cursor position at that time is selected. .
In addition, an existing instruction / selection method such as an instruction operation using a so-called laser pointer or using a frame other than the cursor can be applied to the selection operation. When the laser pointer is used, a portable terminal device having a laser pointer emission function (see the left end of FIG. 12) may be used as a light emission source.

Next, when the selected product or the like is recognized, the selection interface unit 27 'displays product specifying information for specifying the selected product or the like (more specifically, an image indicating the product or the like is displayed). A frame number (indicated as “frame information” in FIG. 12) indicating the included frame, and time information from the horizontal scanning start time of the position where the image exists in the frame indicated by the frame number (“ (Indicated by “position in image”) and channel information for identifying a broadcasting station that broadcasts the program) (step S303), and a receiver module RV ′ is provided for the product specifying information. Personal identification information for identifying a recipient (more specifically, the telephone number of the recipient's home, etc.
D ". ) Is added to generate the information request signal Srq, which is output to the output interface unit 28.

Then, the output interface unit 28
Performs a preset output interface process on the information request signal Srq, and outputs the information request signal Srq to the communication carrier module TR via a wired telephone line (step S30).
4).

As for the output of the information request signal Srq, as shown in FIG. 12, the product specifying information acquired by the selection interface unit 27 is transferred by the short-range wireless communication system similar to that of the first embodiment. The data may be transmitted to the terminal device and output from the portable terminal device to the communication carrier module TR also by radio.

Thus, the communication carrier module TR
Outputs the transmitted information request signal Srq to the broadcast station module TV using a wired telephone line or a wireless telephone line (step S304).

The broadcast station module T receiving this
The input interface unit 10 in V ′ outputs the information request signal Srq to the output interface unit 18 via the relay processing in the relay unit 17, as shown in FIG.
As a result, the output interface unit 18 performs a preset output interface process on the information request signal Srq, and outputs the information request signal Srq to the advertisement provider module AD 'via a wired telephone line or the like (step S304).

Next, the input interface unit 4 in the advertisement business module AD ′ receiving this performs a predetermined input interface process on the information request signal Srq as shown in FIG. Output to the unit 5.

Then, the search unit 5 sends the information request signal S
The product specifying information included in rq is used as a search signal Ssh for searching the information server 1 'for the information server 1'.
And the output to the advertisement fee calculation unit 7.

As a result, the information server 1 'specifies a corresponding product or the like from the product specifying information included in the search signal Ssh (step S305), and extracts product identification information indicating the specified product or the like. Then, using the information as a clue, the information server 1 'is searched to obtain necessary detailed information (step S307), and product reference information related to the product to be referred to together with the detailed information. Is acquired and temporarily stored (step S308), and a detailed information signal Sif including the detailed information is generated and output to the output interface unit 2.

The output interface unit 2 performs a preset output interface process on the detailed information signal Sif, and outputs the detailed information signal Sif to the carrier module TR via a wired telephone line or a wireless telephone line (step S).
309).

Thus, the communication carrier module TR
Outputs the transmitted detailed information signal Sif to the receiver module RV 'using a wired telephone line or a wireless telephone line (step S309).

Then, the receiver module R receiving this
The input interface unit 25 in V ′ causes the detailed information signal Sif to be displayed on the display unit 31 as shown in FIG. 11 (step S311). As a result, the recipient who has viewed the display unit 31 can acquire detailed information and related reference information on the product or the like selected in the program earlier.

The detailed information signal Sif transmitted to the receiver module RV 'is transferred to the portable terminal device by the short-range wireless communication method described above, and is displayed on the portable terminal device. (Step S310).

On the other hand, the advertisement charge calculation unit 7 to which the search signal Ssh is input calculates the advertisement charge corresponding to the provided detailed information in the same manner as in the first embodiment based on the search signal Ssh. Is output to the display unit 8 as the calculation signal Scl to display and notify the amount (step S31).
4) The calculation signal Scl is output to the output interface unit 2 and the payment processing unit 6.

Then, the output interface unit 2 performs a preset output interface process on the calculation signal Scl, and outputs the calculation signal Scl to the broadcast station module TV ′ via, for example, a wired telephone line (step S313).

[0138] Thereby, the input interface unit 10 in the broadcast station module TV 'performs a predetermined input interface process on the calculation signal Scl and outputs it to the advertisement fee processing unit 11. Then, the advertisement fee processing unit 11 recognizes the amount of the advertisement fee and the payment source related to the provision of the detailed information to be paid by the advertising company.

Next, the payment processing unit 6 in the advertisement business module AD 'performs a process for paying the advertisement fee indicated by the calculation signal Scl to the broadcasting station having the broadcasting station module TV, and as a result of the processing. Is generated and output to the output interface unit 2.

Then, the output interface unit 2 performs a preset output interface process on the processing result signal Sop, and outputs it to the broadcast station module TV 'via a wired telephone line or the like (step S315).

As a result, the input interface unit 10 in the broadcast station module TV 'performs a predetermined input interface process on the processing result signal Sop,
Output to the advertisement fee processing unit 11. Then, the advertisement fee processing unit 11 recognizes that a necessary advertisement fee has been paid from the advertisement company.

Next, as the information providing operation of the first special mode in the second embodiment, information to be executed when the product identification information for identifying a product in the information server 1 ′ cannot be extracted can be obtained. The providing operation will be described with reference to FIG.

Since the configuration of each module for executing the information providing operation is the same as that shown in FIGS. 9 to 11, detailed description will be omitted.

As shown in FIG. 13, in the information providing operation of the first special mode, first, the receiver module RV of the broadcast signal Stv is similar to steps S301, S302, S303 and S304 shown in FIG. 'Normal transmission processing to' (step S401), receiver module RV '
(Step S4)
02), the process of acquiring the product specifying information and the personal identification information (step S403) and the process of transmitting the information request signal Srq including the product specifying information and the personal identification information to the advertising agency module AD ′ (step S404), respectively. Is done.

Then, the input interface unit 4 in the advertising agent module AD ′ that has received the information request signal Srq
Performs a preset input interface process on the information request signal Srq as shown in FIG.

Thereafter, the search unit 5 sends the information request signal Sr
The product specifying information included in q is used as a search signal Ssh for searching in the information server 1 '.
And the output to the advertisement fee calculation unit 7.

As a result, the information server 1 'specifies the corresponding product or the like from the product specifying information included in the search signal Ssh (step S405), and then displays the specified product or the like indicated by the specified product. Attempt to extract identification information
(Step S406).

Here, it is assumed that the product identification information indicating the product or the like cannot be extracted because the product specifying information or the detailed information or the like of the product or the like is not registered in the information server 1 ′ in advance. (Step S406), the information server 1 'displays on the display unit 8 that the extraction has failed, and executes a display on the display unit 8 to prompt the user to newly input / register detailed information or the like (Step S4).
07).

Then, when a new input of detailed information or the like is performed on the operation unit 3 by the display (step S4).
08), the input detailed information and the like are registered in the information server 1 '(step S409), and the information server 1' creates and registers product identification information indicating a product corresponding to the registered detailed information. (Step S41)
0), product reference information related to the product or the like to be referred to together with the detailed information or the like is registered in the information server 1 ′ (step S411), and a detailed information signal Sif including the detailed information or the like is generated and output interface Output to section 2.

Then, the output interface unit 2 performs a preset output interface process on the detailed information signal Sif and outputs the detailed information signal Sif to the communication carrier module TR via a wired telephone line or a wireless telephone line (step S).
412).

Thus, the communication carrier module TR
Outputs the transmitted detailed information signal Sif to the receiver module RV 'using a wired telephone line or a wireless telephone line (step S412).

Then, the receiver module R receiving this
The input interface unit 25 in V ′ displays the detailed information signal Sif on the display unit 31 as shown in FIG. 11 (Step S414). As a result, the recipient who has viewed the display unit 31 can acquire detailed information and related reference information on the product or the like selected in the program earlier.

The detailed information signal Sif transmitted to the receiver module RV 'is transferred to the portable terminal device by the short-range wireless communication method described above, and is displayed on the portable terminal device. (Step S413).

Thereafter, step S3 shown in FIG.
12, S313, S314, and S315, the advertisement fee calculation process (step S415), the process of displaying the calculation result on the display unit 8 (step S417), the process of notifying the broadcast station module TV ′ (step S416), and The advertisement fee payment process (step S418) is executed.

Next, as the information providing operation of the second special mode in the second embodiment, an operation to be executed when the above-mentioned product or the like for identifying the product cannot be specified in the information server 1 '. Will be described with reference to FIG.

Since the configuration of each module for executing the operation is the same as that shown in FIGS. 9 to 11, detailed description will be omitted.

As shown in FIG. 14, in the information providing operation of the second special mode, first, the receiver module RV of the broadcast signal Stv is similar to steps S301, S302, S303 and S304 shown in FIG. 'Normal transmission processing to' (step S501), receiver module RV '
(Step S5)
02), the process of acquiring the product specifying information and the personal identification information (step S503) and the process of transmitting the information request signal Srq including the product specifying information and the personal identification information to the advertising agency module AD ′ (step S504), respectively. Is done.

[0158] Then, the input interface unit 4 in the advertising agent module AD 'that has received the information request signal Srq.
Performs a preset input interface process on the information request signal Srq as shown in FIG.

Thereafter, the search unit 5 sends the information request signal Sr
The product specifying information included in q is used as a search signal Ssh for searching in the information server 1 '.
And the output to the advertisement fee calculation unit 7.

As a result, the information server 1 'attempts to specify a corresponding product or the like from the product specifying information included in the search signal Ssh (step S505).

Here, assuming that the product itself cannot be specified because the product specifying information itself has not been registered in advance in the information server 1 ′ (step S 505), the information server 1 ′ A detailed information signal Sif indicating that the product or the like could not be specified is generated and output to the output interface unit 2.

The output interface unit 2 performs a preset output interface process on the detailed information signal Sif, and outputs the detailed information signal Sif to the carrier module TR via a wired telephone line or a wireless telephone line (step S).
506).

Thus, the communication carrier module TR
Outputs the transmitted detailed information signal Sif to the receiver module RV 'using a wired telephone line or a wireless telephone line (step S506).

The receiver module R receiving this
The input interface unit 25 in V ′ displays the detailed information signal Sif on the display unit 31 as shown in FIG. 11 (Step S508). Thus, the recipient who has seen the display unit 31 can understand that detailed information and related reference information relating to the product or the like selected in the program earlier cannot be obtained.

The detailed information signal Sif transmitted to the receiver module RV 'is transferred to the portable terminal device by the short-range wireless communication method described above, and is displayed on the portable terminal device. (Step S507).

In the case of the second special mode described above,
The search signal Ssh is output to the advertisement fee calculation unit 7 in FIG. 9 because the purpose of the process of providing detailed information and the like (ie, the advertisement process) has not been achieved. Step S312), the calculation result notification process (steps 313 and S314), and the advertisement fee payment process (step S315) are not executed.

As described above, according to the operation of the information providing system S 'of the second embodiment, even when the accompanying data Smt itself does not exist, the information request signal Srq including the frame number and the time information as the product specifying information. The same effect as in the first embodiment can be obtained by using.

In each of the above-described embodiments, the case where the information server 1 or 1 ′ is located in the advertising company module AD or AD ′, respectively, has been described.
The information server 1 or 1 'is provided in the broadcast station module TV or TV', respectively, and the advertisement company module AD or AD '
The detailed information corresponding to the product or the like generated in the information server 1 or 1 'in the broadcast station module TV or TV'
The detailed information signal Sif can be transmitted from the information server 1 or 1 'to the receiver module RV.

In each of the above embodiments, the case where the information request signal Srq is output from the receiver module RV or RV ′ to the advertising business module AD or AD ′ via the broadcast station module TV or TV ′. Although described, the information request signal Srq may be configured to be directly output to the advertising company module AD or AD '. In this case, the broadcast station module TV or TV '
The information request signal Srq can be prevented from being concentrated in the advertisement module AD at a higher speed.
Or AD 'can be reached.

Further, when transmitting the information request signal Srq, the information request signal Srq can be transmitted via the so-called Internet. In this case, if the information request signal Srq is connected to another information providing site, information about the level of detailed information in each embodiment is obtained. Even if cannot be obtained, it is possible to obtain information about the product or the like to some extent.

Further, in addition to providing the detailed information in each of the above-described embodiments, the present invention can be applied to, for example, purchase or ticket reservation.

A program corresponding to the flowcharts or flowcharts shown in FIGS. 5, 6, and 12 to 14 is stored in an information recording medium such as a flexible disk or a hard disk, and is stored in a general-purpose microcomputer or the like. By reading and executing, the microcomputer or the like is connected to the receiver module RV or RV.
It is also possible to function as a control device for controlling the V ′, the advertising company module AD or AD ′, or the broadcast station module TV or TV ′, respectively.

Furthermore, a recording function can be added to the receiver module RV or RV ', and a product can be selected using a program signal corresponding to a program recorded using the recording function.

In each of the above embodiments,
Receiver module RV or RV ', advertising company module AD or AD', or broadcast station module TV or T
Although a case has been described in which each of V's is included, it is also possible to configure the information providing system by including a plurality of respective modules.

[0175]

As described above, according to the first aspect of the present invention, the component information on the image component selected by the receiving module that has received the broadcast information is transmitted from the information providing module to the receiving module. Since the information is presented in the receiving module, the receiver who owns the receiving module can easily and quickly acquire the component information corresponding to the viewed image component.

[0176] Therefore, the convenience of the broadcasting business can be further improved because the component information desired by the receiver can be obtained easily and quickly.

[0177] According to the second aspect of the present invention, since the component information on the image component selected from the received broadcast information is presented, the receiver owning the receiving module can view the image component to be viewed. Can be obtained easily and quickly.

According to the third aspect of the present invention, the component information on the image component selected by the receiving module that has received the broadcast information is transmitted to the receiving module. It is possible to easily and quickly acquire composition information corresponding to a viewed image composition.

According to the invention described in claim 4, according to claim 3,
In addition to the effects of the invention described in the above, since the image component is specified using the position information and the time information included in the acquired instruction information and the corresponding component information is transmitted, the component information desired by the receiver Can be reliably transmitted to the recipient.

According to the fifth aspect of the present invention, the component information relating to the image component selected from the received broadcast information is presented, so that the receiver owning the receiving module can view the image component to be viewed. Can be obtained easily and quickly.

According to the sixth aspect of the present invention, the component information on the image component selected by the receiving module that has received the broadcast information is transmitted to the receiving module. It is possible to easily and quickly acquire composition information corresponding to a viewed image composition.

[Brief description of the drawings]

FIG. 1 is a block diagram illustrating a schematic configuration of an information providing system according to a first embodiment.

FIG. 2 is a block diagram illustrating a detailed configuration of an advertisement provider module according to the first embodiment.

FIG. 3 is a block diagram illustrating a detailed configuration of a broadcast station module according to the first embodiment.

FIG. 4 is a block diagram illustrating a detailed configuration of a receiver module according to the first embodiment.

FIG. 5 is a flowchart illustrating an information providing operation according to the first embodiment.

FIGS. 6A and 6B are flowcharts illustrating an information providing operation according to the first embodiment, in which FIG. 6A is a flowchart illustrating an additional data creating process, and FIG. 6B is a flowchart illustrating an advertisement fee calculating process.

FIG. 7 is a diagram illustrating an example of image display according to the first embodiment.

FIG. 8 is a block diagram illustrating a schematic configuration of an information providing system according to a second embodiment.

FIG. 9 is a block diagram illustrating a detailed configuration of an advertisement provider module according to a second embodiment.

FIG. 10 is a block diagram illustrating a detailed configuration of a broadcast station module according to a second embodiment.

FIG. 11 is a block diagram illustrating a detailed configuration of a receiver module according to the second embodiment.

FIG. 12 is a flowchart illustrating an information providing operation according to the second embodiment.

FIG. 13 is a flowchart showing an information providing operation of a first special mode in the second embodiment.

FIG. 14 is a flowchart showing an operation of a second special mode in the second embodiment.

[Explanation of symbols]

 1, 1 '... information server 1a ... identification information creation unit 2, 18, 28 ... output interface unit 3, 30 ... operation unit 4, 10, 25 ... input interface unit 5 ... search unit 6 ... payment processing unit 7 ... advertising fee Calculation unit 8, 31 Display unit 11 Advertising fee processing unit 12 CPU 13 Additional data creation unit 14 Multiplexer 15, 20 Broadcast interface unit 16 Broadcast signal generation unit 17 Relay unit 21 Demultiplexer 22 Additional Data decoding unit 23 ... Temporary storage unit 24 ... Memory 26 ... Broadcast signal decoding unit 27, 27 '... Selection interface unit 29 ... Superimposition unit G ... Image LN ... Frame S, S' ... Information providing system AD, AD '... Advertising business Receiver module TV, TV '... Broadcasting station module TR ... Communication carrier module RV, RV' ... Receiver module Sid ... Identification signal Stv ... Release Signal Srq: Information request signal Sif: Detailed information signal Sin: Input signal Stvv, Sttv: Broadcast source signal Scm, Smc: Control signal Smt, Smtt: Additional data Smx: Superimposed signal Stv: Broadcast signal Sm: Memory signal Sdp: Display signal Sri ... Operation signal Ssh ... Search signal Scl ... Calculation signal Sop ... Processing result signal

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04N 7/173 640 (72) Inventor Hajime Miyazato 6-1-1, Fujimi, Tsurugashima-shi, Saitama Pioneer Corporation (72) Inventor Toshio Tabata 6-1-1, Fujimi, Tsurugashima-shi, Saitama Pioneer Corporation (72) Inventor Mitsuru Watanabe 6-1-1, Fujimi, Tsurugashima-shi, Saitama Pioneer Corporation Within the Research Institute (72) Inventor Yukitaka Saito 6-1-1, Fujimi, Tsurugashima-shi, Saitama Pioneer Corporation Research Institute F-term (reference) 5C025 AA30 BA14 BA25 BA27 BA28 CA02 CA09 CA12 CB10 DA05 5C063 AA01 AB03 AB07 AC01 AC10 CA23 CA29 CA36 DA01 DA03 DA07 DA13 DB09 5C064 BA01 BB01 BB10 BC04 BC18 BC23 BC25 BD02 BD08 BD09

Claims (6)

[Claims] 1. A broadcast module comprising a broadcast unit for broadcasting broadcast information including at least video information; a receiving unit for receiving the broadcast information; and the video information included in the received broadcast information. Selecting means for selecting an image component constituting an image constituting the image information, instruction information indicating the selected image component, and position information indicating a position of the image component in the image; and Generating means for generating instruction information including at least time information at which the image including the image component is output; transmitting means for transmitting the generated instruction information; receiving and presenting the transmitted component information A receiving module comprising: a receiving module that obtains the transmitted instruction information; and a display module that displays the image constituent indicated by the obtained instruction information. Information providing system characterized in that it comprises, an information providing module and a transmission means for transmitting the arrangement information to the reception module. 2. The receiving module included in the information providing system according to claim 1, wherein the receiving module includes the receiving module, the selecting module, the generating module, the transmitting module, and the presenting module. A receiving module, comprising: 3. The information providing module constituting the information providing system according to claim 1, wherein the information providing module comprises: the obtaining unit; and the transmitting unit. 4. The information providing module according to claim 3, wherein the transmitting unit converts the image constituent indicated by the instruction information based on the position information and the time information included in the acquired instruction information. An information providing module for identifying, and transmitting the composition information corresponding to the identified image composition to the receiving module. 5. A receiving method executed in the receiving module included in the information providing system according to claim 1, wherein: a receiving step of receiving the broadcast information; A selection step of selecting an image component constituting an image constituting the video information included, and instruction information indicating the selected image component, wherein the instruction information is included in the image of the image component. A generating step of generating instruction information including position information indicating a position and time information at which the image including the image constituent is output; a transmitting step of transmitting the generated instruction information; and the transmitted constituent A receiving step of receiving and presenting information. 6. An information providing method executed in the information providing module included in the information providing system according to claim 1, wherein: an acquiring step of acquiring the transmitted instruction information; Transmitting the composition information indicating the image composition indicated by the information to the receiving module.