JP2002058009A - Apparatus and method for broadcast reception as well as recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To quickly acquire precise viewing information on an advertisement program. SOLUTION: A control part 24 receives a CM table in which the counting timing of the attention information on CM contents is recorded, and the CM table is stored in an nvram 25 for every advertiser of the CM contents. When the control part 24 receives and reproduces the CM contents, the viewing information is acquired from every advertiser at the counting timing of the viewing information in the CM table so as to be stored in the nvram 25, a modem 27 is controlled at a prescribed timing, and the viewing information is sent to a network data processor via a telephone line 6.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a broadcast receiving apparatus, a broadcast receiving method, and a recording medium. Accordingly, the present invention relates to a broadcast receiving apparatus and method, and a recording medium that enable quick acquisition of accurate viewing information of an advertising program.

[0002]

2. Description of the Related Art Conventionally, the audience rating of an advertising program is GRP (Gross
Rating Point) (cumulative rating). The GRP is a method of expressing the viewing state of an advertising program by a value obtained by cumulatively adding the audience rating at the time when each advertising program was broadcast.

[0003]

However, when expressing the audience rating of an advertising program by GRP, only the audience rating at the time when the advertising program was broadcast is cumulatively added. You cannot judge whether you are watching or not. For this reason, there has been a problem that a substantial audience rating of an advertisement program cannot be obtained.

In the case of interactive broadcasting, when a viewer presses a button on the display screen of an advertising program by operating a remote commander or a mouse, the information associated with the button of the advertising program is displayed (deep). The screen can be displayed.
In such a case, when the viewing state of the advertisement program is expressed by GRP, there is a problem that it is not possible to determine whether or not the viewer has viewed this deep screen.

[0005] The present invention has been made in view of such a situation, and stores the viewing information of an advertising program in a non-volatile memory for each advertiser, and then transmits the information at a predetermined timing. Thus, it is possible to quickly obtain accurate viewing information of an advertisement program.

[0006]

According to the present invention, there is provided a broadcast receiving apparatus comprising: receiving means for receiving an advertisement program; display means for displaying the advertisement program received by the receiving means; and display means for displaying the advertisement program displayed by the display means. Viewing information acquisition means for acquiring viewing information, storage means for storing the viewing information of the advertising program acquired by the viewing information acquiring means for each advertiser of the advertising program, and viewing information stored by the storage means Transmitting means for transmitting to the information processing apparatus.

[0007] The advertisement program may be a program described in BML.

[0008] The receiving means may further receive information designating the timing at which the viewing information acquisition means acquires the viewing information for each advertisement program.

[0009] The viewing information includes the broadcast date and time of the advertising program,
The number of viewing of the advertising program, the receiving device ID, and
A region code can be included.

[0010] The storage means may be nvram.

[0011] The broadcast receiving method of the present invention includes a receiving step of receiving an advertising program, a displaying step of displaying the advertising program received in the processing of the receiving step, and viewing information of the advertising program displayed in the processing of the displaying step. And a storage step of storing, for each advertiser of the advertising program, the viewing information of the advertising program acquired in the processing of the viewing information acquiring step, and the viewing information stored in the processing of the storing step. And transmitting to another information processing apparatus.

[0012] The program of the recording medium of the present invention comprises a reception control step of controlling reception of an advertisement program, a display control step of controlling display of the advertisement program received in the processing of the reception control step, and a processing of the display control step. Controlling the acquisition of the viewing information of the advertising program displayed in step (a), and controlling the storage of the viewing information of the advertising program acquired in the processing of the viewing information acquisition controlling step for each advertiser of the advertising program. It is characterized by including a storage control step and a transmission control step of controlling transmission of the viewing information stored in the processing of the storage control step to another information processing device.

[0013] In the broadcast receiving apparatus and method, and the program of the recording medium of the present invention, an advertisement program is received, the received advertisement program is displayed, and the viewing information of the displayed advertisement program is obtained. The viewing information of the advertising program is stored for each advertiser of the advertising program, and the stored viewing information is transmitted to another information processing device.

[0014]

FIG. 1 is a diagram showing the configuration of an embodiment of an advertisement program viewing information collecting system according to the present invention.

The BML authoring apparatus 1 converts an advertisement program (so-called CM (Commercial Message)) (hereinafter referred to as CM content) into BML (Broadcast Markup Language).
It generates CM content data including a program written in a description language called e) and outputs it to the data transmission device 2. BML stands for XML (Extensible Markup Language)
Is a description language extended for broadcasting. Note that the program constituting the CM content data is not limited to BML, and may be described using other script languages.

Also, the BML authoring apparatus 1 uses a CMID (Commercial Message Identif
A CM table including ied data) is generated and output to the data transmission device 2 at a different timing from the CM content data. The CM content data and the CM table will be described later in detail.

The data transmission device 2 converts the CM content data and the CM table input from the BML authoring device 1 into a satellite signal, and transmits the satellite signal to the satellite 3 together with a normal broadcast program. The satellite 3 receives the CM content data and the CM table transmitted from the data transmission device 2 and relays the same to the receiving device 4 owned by each user.
The data transmission device 2 will be described later in detail with reference to FIG.

The receiving device 4 receives the CM content data and the CM table transmitted as satellite signals from the data transmitting device 2 via the satellite 3. The receiving device 4 is a CM
The program described by the BML included in the content data is executed and displayed on the monitor 5. Further, the receiving device 4 stores the content of the CM table in nvram (Non Volatile Rand).
om Access Memory) 25 (FIG. 3). Further, the receiving device 4 acquires the viewing information of each CM content, stores it in the nvram 25, and outputs it to the network data processing device 7 via the telephone line 6 at a predetermined timing. The details of the receiving device 4 will be described later with reference to FIG.

The network data processing device 7 is a computer operated by a business operator that collects viewing information, collects viewing information obtained from a plurality of receiving devices 4 via the telephone line 6, and is not shown as a database. Store in the storage device. In addition, the network data processing device 7
As needed, the advertiser server (server managed by the advertiser) 8 and the business information server 9 managed by the business operator who has made the purchase and sale contract of the viewing information, etc. Is sent.

FIG. 2 is a block diagram showing the configuration of the data transmission device 2. Multiplexer 1 of data transmission device 2
Reference numeral 1 denotes CM content data or a CM table input from the BML authoring apparatus 1, a video signal (Video signal), an audio signal (Audio signal), and a PSI signal (Program Specific Information signal) of a normal broadcast program. Are multiplexed and output to the encoder 12 as a multiplexed signal. The encoder 12 encodes the multiplexed signal input from the multiplexer 11 into a predetermined format and outputs the multiplexed signal to the antenna 13. The antenna 13 transmits the encoded signal to the satellite 3 as a satellite signal.

FIG. 3 is a block diagram showing the configuration of the receiving device 4. The antenna 21 receives the satellite signal transmitted from the satellite 3 and outputs it to the decoder 22. The decoder 22 decodes the signal input from the antenna 21 into a signal of a predetermined format, generates a multiplexed signal, and outputs the multiplexed signal to the demultiplexer 23.

The demultiplexer 23 separates a video signal, an audio signal, and a PSI signal from the multiplexed signal input from the decoder 22, outputs the separated signals to the monitor 5, displays a broadcast program, and displays CM content data and CM. The table is extracted and output to the control unit 24.

The control unit 24 has a CPU (Central Processing).
Unit), ROM (Read Only Memory), and RAM (Rand
om Access Memory) (all not shown), which is a so-called microcomputer.
Are controlled. When the signal input from the demultiplexer 23 is a CM table, the control unit 24 causes the nvram 25 to store information of the CM table. When the signal input from the demultiplexer 23 is CM content data, the control unit 24
This is stored in the cache memory 26. Further, the control unit 24 executes the CM content data (a program described in BML included in the CM content data) stored in the cache memory 26, and outputs and displays the CM content on the monitor 5.

Further, the control unit 24 acquires the viewing information of the CM content based on the information of the CM table stored in the nvram 25, stores the viewing information in the nvram 25, and
The viewing information of the CM content stored in am25
And outputs it to the network data processing device 7 via the telephone line 6 at a predetermined timing. At this time, the process of transmitting the viewing information of the CM content from the modem 27 via the telephone line 6 is a process irrelevant to the viewer (user) who owns the receiving device. , So-called station number "0"
120 "and other toll-free numbers (registered trademark)
Is set, and the burden of the call charge on the user due to this process is eliminated.

When the user operates the input unit 28, the control unit 24 executes various processes according to the contents of the operation. In addition, the display operation of the CM content of the receiving device 4,
The operation of acquiring the viewing information will be described later in detail.

Next, a CM table generated by the BML authoring apparatus 1 will be described. The CM table is a data table configured as shown in FIG. The numbers in the leftmost column in FIG. 4 indicate the addresses of each data. In the second column from the left, the CMID (Commer
cial Message Identified Data) and CM
The advertiser of the content and a number for identifying the CM content for each advertiser are shown. That is, “10” at the top
"0-199" is stored in the address 100-199 as "A-0".
A's CM content 01 (“01”
This indicates that information regarding the CM content identification number) is recorded.

In the second column from the right, codes indicating the timing of acquiring the viewing information of the CM content (the timing of counting the number of times of viewing) are shown. As shown in FIG. 5, each code “00” indicates “when displayed”, and specifies that the number of times of viewing is counted when the CM content is displayed on the monitor 5. I have. Also, “01” indicates “when a button is pressed”, and specifies that the number of times of viewing is counted when the CM content is displayed on the monitor 5 and the button on the display screen is pressed. . “10” indicates “when a predetermined time has elapsed”, and specifies that the number of times of viewing is counted when a predetermined time has elapsed since the CM content was displayed on the monitor 5. Further, “11” indicates “when the attribute data matches”, and designates that the number of views is counted when the attribute data included in the CM content data described later matches the attribute data in the CM table. are doing. Note that the above code may indicate timings other than those shown in FIG. 5, and furthermore, the number of digits may be increased so that many timings can be designated.

The code in the rightmost column indicates attribute data. In this case, the code indicates the left three digits of the postal code specifying the area. That is, the uppermost row indicates that the CM content is broadcast (distributed) in an area where the left three digits of the postal code are 100 to 800. of course,
The attribute data is not limited to data that classifies the region, but may be data that can classify, for example, the genre of the CM content.

Next, C generated by the BML authoring apparatus 1
The M content data will be described.

FIG. 6 shows a configuration example of the CM content data. “A-01” on the left side at the top of FIG.
An advertiser of the CM content and a CMID for identifying the CM content for each advertiser are shown. Therefore, in this case, like the code shown in FIG. 4, “A-01” indicates that the content is the CM content identified by “01” of the advertiser A. “100-200” on the right side of the uppermost row indicates attribute data. As in the case shown in FIG. 4, in this case, this CM content is located in the area where the left three digits of the postal code are 100 to 200. Indicates that it will be broadcast.

"Startup.bml" in the second row from the top indicates a program described in the BML format. This "Startu
By executing “p.bml”, the CM content is displayed. Note that the display contents when the receiving apparatus 4 actually executes “Startup.bml” described in BML will be described later.

The third stage PNG (Portable Network Gr)
aphics) data indicates image data compressed in the PNG format among the image data read when the above-mentioned “Startup.bml” is executed. Similarly, for the JPEG (Joint Photographic Experts Group) data in the fourth row from the top, when the above “Startup.bml” is executed,
It shows image data compressed in the JPEG format among the image data to be read. Similarly, “TXT data” indicates text data that is read when executed by the above “Startup.bml”.

The BML authoring apparatus 1 uses the CML shown in FIG.
The M table and the CM content data shown in FIG. 6 are generated and transmitted to the receiving device 4 via the data transmitting device 2 and the satellite 3.

Next, a display screen of the CM content displayed on the monitor 5 by the receiving device 4 will be described. When the user operates the input unit 28 to specify a data broadcast channel, the control unit 24 receives the CM content and stores it in the cache memory 26. Thereafter, at a predetermined timing, the control unit 24 reads this, and displays the CM content as a banner advertisement on the banner advertisement display unit 52 below the program display unit 51 of the monitor 5 as shown in, for example, FIG. . At this time, the program of the channel selected at that time is displayed on the program display section 51.

As shown in FIG. 7, "A drink", "B car", and "Bank C" are displayed on the banner advertisement display section 52 as CM contents (banner advertisement). Each of the banner advertisements has a function as buttons A to C on the screen.
When the user operates the button 8 and presses a button of a desired banner advertisement, CM contents relating to the banner advertisement are reproduced.

Now, assuming that the CM content of the banner advertisement corresponding to the button A is as shown in FIG.
When the user operates the input unit 28 to select the button A, the control unit 24 executes the program of “Startup.bml” of the CM content stored in the cache memory 26, and for example, as shown in FIG. Display an appropriate image.

That is, the control unit 24 reads “Startup.bml”
When the program of FIG. 8A is executed, the images of FIGS. 8A to 8D are sequentially displayed at predetermined time intervals, and when the images of FIG. 8D are displayed, they are repeatedly displayed again from FIG. And At this time, the control unit 24 performs the operation shown in FIG.
CM of text data 61 displayed as "A drink"
Read from TXT data of content data and monitor 5
And after a predetermined time has passed, the next FIG. 8 (B)
Display the video. When the image of FIG. 8B is displayed, the image of the A drink on the left side of FIG.
Assuming JPEG data 62 compressed in JPEG format,
The control unit 24 reads out predetermined image data from the JPEG data in FIG. The control unit 24
Is the text data 6 which is the explanatory note on the right side of FIG.
8 is read from the TXT data of the CM content data in FIG. 6 and displayed, and after a predetermined time has passed, the next FIG.
The image of (C) is displayed. When displaying the video of FIG. 8C, the video of FIG.
Assuming that the data is the NG data 64, the control unit 24 reads predetermined PNG data from the CM content data and displays the data, and after a predetermined time has elapsed, displays the next video in FIG. 8D. When the video of FIG. 8D is displayed, the control unit 24 reads out the text data 65 indicating “A drink new release” of FIG. 8D from the TXT data of the CM content data in FIG. Let it.

By such processing, the control unit 24 of the receiving apparatus 4 causes the monitor 5 to sequentially display the images of FIGS. 8A to 8D at predetermined time intervals, and displays the images up to FIG. In this case, the display from FIG. 8A is repeated again.

Here, as shown in FIG.
Button D labeled "Component" and Button E labeled "Component"
Is set, when the user operates the input unit 28 and presses, for example, the button E displayed as “component”, an image as shown in FIG. 8E is displayed. That is, when the button E indicating “component” is pressed, the control unit 24 reads the predetermined text data 66 from the TXT data of the CM content data, and causes the monitor 5 to display a detailed display screen of the component. After the display of FIG. 8E for a predetermined time, the display screen of the monitor 5 shifts to the video of FIG. 8C again, and the subsequent display is repeated. Further, in the display of FIG. 8E, for example, when a button F displayed as “Vitamin A” is set, when the user operates the input unit 28 and presses the button F, The image shown in (F) is displayed.
That is, when the button F displaying “Vitamin A” is pressed, the control unit 24 reads the text data 67 relating to Vitamin A from the TXT data of the CM content data and causes the monitor 5 to display the text data 67. FIG. 8 for a predetermined time
After displaying (F), the display screen of the monitor 5 is again displayed.
8C, and the subsequent display is repeated.

When the user operates the input unit 28 to send a command to end the display of the CM content, the control unit 24 returns the display on the monitor 5 to the display as shown in FIG. At this time, the banner advertisement may be shifted (changed) to another advertisement.

The configuration of the display screen of the CM content is, of course, not limited to the above, and can be changed to various configurations by rewriting “Startup.bml” of the CM content data. Also, the data included in the CM content data may be in a format other than the above format,
For example, it may include data in the Moving Picture Experts Group (MPEG) format.

Next, the nvram 25 of the receiving device 4 will be described. The nvram 25 is a nonvolatile RAM that stores the CM table shown in FIG. As shown in FIG.
The broadcaster lends a storage area of the nvram 25 to each advertiser only in a predetermined area so that the viewing information of the CM content can be recorded.

It is to be noted that the broadcaster operates the nvram 2 of the receiving device 4.
5 can be lent to the receiving device 4
Is lent to the user. further,
In this case, the broadcaster provides nvram 25 to each user.
It is necessary to obtain the consent as necessary about the fact that the viewing information of the CM content is recorded.

Actually, the nvram 25 stores a receiving device ID and attribute data unique to the receiving device 4 as common information in a 20 kbyte area shown in the leftmost column in FIG. For the remaining area, 64kbyt
e, and are secured (denoted as A to D companies in FIG. 4 as advertisers), and together with the count value of the viewing information, the date and time when the CM content was broadcast,
The information of the channel selected at that time is stored.

Next, a process when the receiving device 4 receives the CM table shown in FIG. 4 will be described with reference to a flowchart of FIG.

In step S 1, the control unit 24 controls the antenna 21, the decoder 22 and the demultiplexer 23
, A CM table as shown in FIG. 4 is received.

In step S2, the control unit 24 converts the received CM table, that is, the information of the CM table as shown in FIG. 4 into each area of each of the advertisers A to D of the nvram 25 shown in FIG. To memorize. For example, since the information at the top of FIG. 4 is the CM content 01 of company A, the code “01” indicating the timing of counting the corresponding viewing information and the attribute code “100-800” are displayed.
Are stored in the 64 kbyte area for company A in FIG. Further, since the information in the second row from the top in FIG. 4 is the CM content 02 of Company B, the code “10” indicating the timing of counting the viewing information corresponding to this and the attribute code “200-500” are shown in FIG. 9 is stored in a 64 kbyte area for company B.

Next, with reference to the flowchart of FIG. 11, a process in which the receiving device 4 acquires viewing information will be described. It is assumed that the CM table shown in FIG. 4 is stored in the nvram 25 in advance by the above processing.

In step S11, when the user operates the input unit 28 to select a data broadcast channel, the control unit 24 controls a tuner (not shown) to tune to a predetermined data broadcast.

In step S12, the control unit 24
It is determined whether or not the program being viewed has ended. If it is determined that the program has not ended, the process proceeds to step S13.

In step S13, the control unit 24
CM content data is received via the antenna 21, the decoder 22, and the demultiplexer 23, and stored in the cache memory 26.

In step S14, the control unit 24
The CM ID included in the received CM content data is recognized, and the timing of the count of the viewing information, the count value thus far, and the attribute data are recognized from the CM table stored in the corresponding nvram 25 in advance. That is, for example, when the CM content data illustrated in FIG. 6 is received, the control unit 24 recognizes “A-01” as the CMID and stores the CM ID in the area of the nvram 25 illustrated in FIG. , "01" (designated when the button is pressed) is acquired as the information of the count timing of the viewing information of the CM content 01, and the count value up to that time and the attribute data "100-80"
Recognize "0".

In step S15, the control unit 24
It is determined whether or not this CM content is the first reception. If it is determined that the CM content is the first reception, step S16
In, the CMI stored in the area of Company A in nvram 25
D The count value of the viewing information of “A-01” is set to 0.

In step S17, the control unit 24
An image as shown in FIG. 7 is displayed on the monitor 5.
In step S18, in a state where the CM contents as shown in FIG.
It is determined whether or not viewing information needs to be counted.
Since the timing of counting the viewing information is when the button is pressed, for example, when the button A in FIG. 7 is pressed, the display on the monitor 5 is changed from the display shown in FIG.
When the image shown in (A) to (D) changes so as to be repeatedly displayed, the control unit 24 determines that the viewing information needs to be counted by pressing the button,
The process proceeds to step S19.

In step S19, the control unit 24
The count value of the viewing information of the CM content whose CMID stored in the area allocated to the company A in the nvram 25 is A-01 is incremented by 1, the counted date and time, and the channel was selected at that time. The channel is also stored in the nvram 25.

In step S20, the control unit 24
It is determined whether or not the reproduction of the CM content has been completed. If it is determined that the reproduction has not been completed, the process proceeds to step S18.
Return to That is, the control unit 24 repeats the processing of steps S18 to S20 while the CM content is being reproduced.

If it is determined in step S20 that the reproduction of the CM content has ended, that is, if the user operates the input unit 28 to end the display of the CM content, the process returns to step S12. .

If it is determined in step S12 that the program being viewed has ended, in step S21
The control unit 24 controls the modem 27 and outputs the viewing information of the CM content stored in the nvram 25 to the network data processing device 7 via the telephone line 6. That is, in this case, as the viewing information of the CM content having the CM ID of A-01, the count value (the number of times the button is pressed), the receiving device ID unique to the receiving device 4, and the broadcast of the CM content are used. The date and time, the channel selected at that time, and the attribute data of the receiving device 4 are transmitted to the network data processing device 7 as viewing information.

If it is determined in step S15 that the received CM content is not the first reception, the control unit 24 skips step S16 and proceeds to step S17. That is, after that,
The count value is cumulatively added.

If it is determined in step S18 that counting is not necessary, that is, in this case,
When the user operates the input unit 28 and does not press any of the buttons A to C with respect to the display of the display, the process proceeds to step S20, and the subsequent processes are repeated.

In step S18, for example, if the code indicating the count timing is “00”, the control unit 24 determines that the count is necessary when the banner advertisement is displayed on the monitor 5, and the processing is performed. Step S20
Proceed to. The code indicating the count timing is “1”.
If "0", the control unit 24 determines that a banner advertisement is displayed on the monitor 5 and counting is required when the banner advertisement is displayed for a predetermined time, and the process proceeds to step S20.
Further, when the code indicating the count timing is “11”, for example, the attribute code “100-200” in the lower rightmost column of the CM table shown in FIG. 4 and the attribute of the CM content shown in FIG. When the attribute codes match as in the code “100-200”, the control unit 24 determines that counting is necessary, and the processing is performed in step S2.
Go to 0.

In the above example, step S1
8, when any one of the buttons A to C is pressed, the control unit 24 determines that counting is necessary. For example, when the button E in FIG. Alternatively, only when the button F in FIG. 8E is pressed, the control unit 24 may determine that counting is necessary when a specific button is pressed.

Further, in this case, in step S12, if the program being viewed has ended in step S12, step S21
In, the control unit 24 transmits the viewing information stored in the nvram 25 to the network data processing device 7, and the transmission timing of the viewing information stored in the nvram 25 to the network data processing device The present invention is not limited to the time when the program ends, and may be, for example, a timing at which a broadcast of one day ends, or may be a fixed time interval.

Further, in step S21, the viewing information transmitted by the control unit 24 by controlling the modem 27 is:
Since the information is related to privacy, when executing the transmission process, the monitor 5 displays a confirmation screen asking whether or not to permit transmission of the viewing information up to now, and the input unit 28 is operated by the user. The viewing information may be transmitted to the network data processing device 7 only when the transmission permission of the viewing information is obtained.

Next, the operation of the network data processing device 7 will be described with reference to the flowchart of FIG.

In step S 31, the network data processing unit 7 determines the count value, the receiving device ID unique to the receiving device 4, the CM content as viewing information of the CM content for each advertiser received via the telephone line 6. Broadcast date and time, the channel selected at that time, and
The attribute data of the receiving device 4 is received. In step S32, the network data processing unit 7 converts the received viewing information into a database and stores it.

In the above description, the communication of the CM content data and the CM table has been described by taking the satellite communication via the satellite 3 as an example, but the satellite 3 uses the BS (Broadcast Satellite).
ite) broadcasting or CS (Communication Satellite) broadcasting. The communication method may be other than satellite communication. For example, terrestrial broadcasting, CATV (Cable
Television broadcasting, a telephone line (including the telephone line 6 in FIG. 1), and communication using a dedicated line may be used.

According to the above, the network data processing unit 7 can transmit the viewing information of the CM content as a report to the advertiser server 8 as necessary.
Through such processing, the advertiser can quickly plan an investment investment strategy. In addition, other businesses
When the user wishes to obtain the viewing information of the CM content, the operator of the network data processing device 7
By transmitting the viewing information of the CM content to the business server 9, it is possible to realize a business in which a considerable price is set.

Further, the viewing information in the database generated by the network data processing device 7 can determine whether or not a deep video of the CM content has been viewed, thereby ascertaining an accurate viewing state. Becomes possible.

Further, since the viewing information in the database includes the broadcast date and time of each CM content, the channel selected at that time, and the attribute data of the receiving device 4, , It is possible to generate audience rating data for each time, each channel, and each CM content, and it is possible to quickly obtain more detailed advertising program viewing information.

The series of processes described above can be executed by hardware, but can also be executed by software. When a series of processing is executed by software, a program constituting the software may be executed by a computer built into dedicated hardware or by installing various programs to execute various functions. It is installed from a recording medium to a possible general-purpose personal computer or the like.

FIG. 13 shows the configuration of an embodiment of a personal computer when the broadcast receiving apparatus is realized by software. Personal computer CP
U101 controls the entire operation of the personal computer. Further, when a command is input from a user via a bus 104 and an input / output interface 105 from an input unit 106 including a keyboard, a mouse, and the like, the CPU 101 is stored in a ROM (Read Only Memory) 102 correspondingly. Execute the program. Alternatively,
The CPU 101 includes a magnetic disk 111, an optical disk 112, a magneto-optical disk 113,
Alternatively, the data is read from the semiconductor memory 114 and stored in the storage unit 10.
8 installed in RAM (Random Acc
ess Memory) 103 and execute. Thereby, the functions of the above-described broadcast receiving device are realized by software. Further, the CPU 101 includes the communication unit 10
9 to communicate with the outside and exchange data.

The recording medium on which the program is recorded is
As shown in FIG. 13, separately from the computer, a magnetic disk 111 (including a floppy (registered trademark) disk) on which the program is recorded and an optical disk 112 (CD-ROM) which are distributed to provide the program to the user. (C
ompact Disk-Read Only Memory), DVD (Digital Versat
ile Disk), magneto-optical disk 113 (MD (Mini
ROM 102 in which a program is recorded, which is provided to the user in a state in which the program is incorporated in a computer in addition to a package medium including a semiconductor memory 114 or the like,
The storage unit 108 includes a hard disk and the like.

In this specification, the step of describing a program recorded on a recording medium is not limited to processing performed in chronological order according to the described order, but is not necessarily performed in chronological order. , And processing executed in parallel or individually.

In this specification, the system is
It represents the entire device composed of a plurality of devices.

[0076]

According to the broadcast receiving apparatus and method of the present invention and the program of the recording medium, an advertisement program is received,
Displaying the received advertising program, acquiring the viewing information of the displayed advertising program, storing the acquired advertising program viewing information for each advertiser of the advertising program, and transmitting the stored viewing information to another information processing device. As a result, accurate viewing information of the advertising program can be quickly obtained.

[Brief description of the drawings]

FIG. 1 is a block diagram of an advertisement program viewing information collecting system to which the present invention is applied.

FIG. 2 is a diagram illustrating a configuration of a data transmission device of FIG. 1;

FIG. 3 is a diagram illustrating a configuration of a receiving device in FIG. 1;

FIG. 4 is a diagram illustrating a CM table.

FIG. 5 is a diagram illustrating a CM table.

FIG. 6 is a diagram illustrating CM content.

FIG. 7 is a diagram illustrating display of CM content.

FIG. 8 is a diagram illustrating display of CM content.

FIG. 9 is a diagram illustrating nvram.

FIG. 10 is a flowchart illustrating an operation of a CM table reception process.

FIG. 11 is a flowchart illustrating viewing information acquisition processing.

FIG. 12 is a flowchart illustrating processing of a network data processing device.

FIG. 13 is a diagram illustrating a medium.

[Explanation of symbols]

1 BML authoring device, 2 data sending device, 3
Satellite, 4 receiver, 5 monitor, 6 telephone line, 7
Network data processing device, 8 Advertiser server, 9
Business server, 11 multiplexer, 12 encoder, 24 control unit, 25 nvram, 26 cache memory

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5C025 BA27 BA28 CA02 CA09 CB09 DA01 5C061 BB03 5C064 BA07 BB05 BC16 BC20 BD03 BD08

Claims (7)

[Claims] A receiving unit that receives an advertising program; a displaying unit that displays the advertising program received by the receiving unit; and a viewing information acquiring unit that acquires viewing information of the advertising program displayed by the displaying unit. Storage means for storing the viewing information of the advertisement program acquired by the viewing information acquisition means for each advertiser of the advertisement program; and transmitting the viewing information stored by the storage means to another information processing apparatus. A broadcast receiving device. 2. The broadcast receiving device according to claim 1, wherein the advertisement program is a program described in BML. 3. The broadcast receiving apparatus according to claim 1, wherein the receiving unit further receives information for designating, for each of the advertisement programs, a timing at which the viewing information acquiring unit acquires the viewing information. apparatus. 4. The viewing information includes a broadcast date and time of the advertisement program, a count of viewing the advertisement program, a receiving device ID,
The broadcast receiving device according to claim 1, further comprising an attribute code. 5. The broadcast receiving apparatus according to claim 1, wherein said storage means is nvram. 6. A receiving step of receiving an advertising program, a displaying step of displaying the advertising program received in the processing of the receiving step, and acquiring viewing information of the advertising program displayed in the processing of the displaying step. A viewing information acquisition step, a storage step of storing, for each advertiser of the advertisement program, the viewing information of the advertisement program acquired in the processing of the viewing information acquisition step, and a viewing information stored in the processing of the storage step. And transmitting the information to another information processing apparatus. 7. A reception control step of controlling reception of an advertisement program; a display control step of controlling display of an advertisement program received in the processing of the reception control step; A viewing information acquisition control step of controlling the acquisition of the viewing information of the advertising program; and a storage for controlling storage of the advertising program viewing information acquired in the processing of the viewing information acquisition control step for each advertiser of the advertising program. A computer-readable program, comprising: a control step; and a transmission control step of controlling transmission of the viewing information stored in the processing of the storage control step to another information processing apparatus. recoding media.