JP2002183590A - Advertisement quiz providing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a technique of advertising business that can enhance the degree of acknowledgment of an advertisement, by urging the repeated browsing of the advertisement composed of an animation image. SOLUTION: Continuous with the advertisement composed of the animation image, quiz information, leading to a correct answer on the basis of the contents of the advertisement, is distributed to a user terminal via an electrical communication line. If the answer to the quiz satisfies a prescribed condition, the user is granted the participating qualification to a winning/failing event prepared separated for the user, and a prescribed privilege is granted to the user who has participated in the event and has won.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for providing an advertisement quiz for distributing quiz information in an advertisement business for distributing an advertisement via a telecommunication line.

[0002]

2. Description of the Related Art Advertising is a method of transmitting information from an advertiser to consumers by using an intermediary instead of verbal purpose for the purpose of promoting a product or service or improving a corporate image. As a medium, "mass media 4 medium" composed of newspaper advertisement, magazine advertisement, television advertisement, and radio advertisement has been widely used, and the television advertisement is a commercial image of a sponsor advertiser company in the middle of a program. Is to broadcast. Commercial video composed of this moving image is compared with advertisements published in newspapers and magazines, using a series of time-varying video and audio,
It has the feature that it can more realistically or effectively advertise the products and services of the advertiser company.

[0003] In recent years, the Internet has rapidly spread to households, and transactions of goods and services, gazette activities and the like have been actively carried out on a global scale, and have been regarded as a powerful advertising medium against the background of a rapidly increasing number of users. ing. When using this Internet Web site as an advertising medium, products and services, corporate images, etc. can be effectively and widely appealed to users using voices and moving images in the same manner as television advertisements. It has many advantages such as reduced printing and delivery costs and the ability to provide the latest information instantly, and it is easy to provide even more dense information to interested users.

[0004]

By the way, in the above-mentioned television advertisement, the channel selection of the broadcasted program is left to the user, but the commercial video broadcasted in the middle of the broadcast is based on the age and gender of the user. In addition, it is not always suitable for tastes and the like, and it is not possible to add an incentive for encouraging the user to actively browse commercial images that appeal products and the like by a series of information that changes over time. In particular, broadcast content is temporarily stored in the receiver,
In an on-demand digital broadcasting service in which a user takes out the information as needed, it is expected that the chance that the advertiser company will have the user browse the commercial video by the same method as before is reduced.

[0005] In addition, in the case of a moving picture advertisement provided on a Web site, the situation is the same as that of the above-mentioned television advertisement, and it cannot be said that the advertisement itself has sufficient incentive to encourage the user to browse repeatedly. Products and services
There were certain limits to the effect of raising the advertiser's awareness.

[0006] The present invention has been made in view of the above situation, and an object of the present invention is to provide a method of an advertising business that can promote repetitive browsing of an advertisement composed of a moving image and increase the recognition of the advertisement. .

[0007]

The inventor of the present invention has made intensive studies to solve the above-mentioned problems, and as a result, only the user who browsed the contents of the advertisement successively to the advertisement composed of moving images can obtain the correct answer. The present inventor has found that if a quiz is given and a user who correctly answers the quiz gives a predetermined merit, browsing of an advertisement can be promoted with the merit as an incentive, and the advertised product or service can be deeply recognized. Was completed.

That is, according to the present invention, quiz information, which leads to a correct answer based on the contents of the advertisement, is delivered to the user terminal via the telecommunication line, following the advertisement composed of the moving image, and the answer to the quiz is a predetermined condition. Is satisfied, the user is provided with a position for obtaining a predetermined privilege, and a method for providing an advertisement quiz for increasing advertisement recognition is provided. According to such a method of providing an advertisement quiz, since a quiz regarding a distributed advertisement is continuously given to the advertisement, answering the quiz directly enhances the recognition of the product or service being advertised. , And using the position to obtain the privilege to be granted as an incentive, the recognition of the advertisement composed of the moving image can be increased.

[0009] Here, it is preferable that the quiz information leads a correct answer based on a moving image or audio information of an advertisement that changes over time, from the viewpoint of deeply recognizing the advertised product or service.

[0010] In addition, a program for making a right / wrong judgment on the user terminal is added in advance to the quiz information distributed together with the advertisement, and the right / wrong judgment for the quiz answer inputted by the user is immediately shown, whereby the advertisement It is preferable to encourage active repeated browsing by the user. Such repetitive browsing further enhances the user's awareness of the products and services advertised more than the advertiser company expects.

[0011] Here, it is efficient that the information to that effect is notified to the distribution source only when the correctness of the answer to the quiz is correct.

[0012] Further, based on personal attributes including at least age, date of birth, or gender obtained in advance from the user, it is preferable to distribute advertisements and quiz information corresponding to the attributes. As a result, a specific advertisement is distributed only to a more accurate user, that is, a user group to which a product or service to be advertised is provided, and the targeting accuracy is improved, and the advertising effect can be significantly increased.

If the answer to the quiz satisfies a predetermined condition, the user is given a qualification to participate in a winning event separately prepared for the user, and a predetermined privilege is given to the user who participates and wins. Is preferably provided. In this way, users who participate in this event will receive advertisements and answer the quiz correctly, so users who are interested in goods and services advertised to some extent and who are expected to The information of the user that is narrowed down and obtained at the event can be used as effective marketing data.

Preferably, as a privilege to be given to the user, a product desired by the user in advance is given as a prize. When the desired product is given as a prize in this way, this acts as an incentive to participate in the quiz, that is, to distribute the advertisement.

[0015] If the qualification for the quiz meets the requirements of the open sweepstakes stipulated in the Antimonopoly Act, which does not have any entry conditions such as purchasing goods or visiting stores that benefit the advertiser, a deep impression on the advertisement will be given. While prompting the user to take an active action to gain the understanding, the form is an open sweepstake, so that the maximum privilege can be given to the user.

[0016]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a flowchart showing a processing procedure in a method for providing an advertisement quiz according to the present invention.
3 to 3 show typical embodiments, in which reference numeral 1 denotes a center, 2
Denotes a host computer of the center, and 3 denotes a user terminal.

[0018] The method of providing an advertisement quiz of the present invention distributes, to a user terminal via a telecommunication line, quiz information that leads to a correct answer based on the content of the advertisement, following an advertisement composed of moving images. If your quiz answer meets certain criteria,
The position for obtaining a predetermined privilege is given to the user, and the recognition of an advertisement composed of a moving image is enhanced by giving the privilege by the quiz as an incentive.

Here, the advertisement delivered to the user terminal together with the quiz information is a commercial video for transmitting information from an advertiser company to a consumer for the purpose of promoting products and services or improving a corporate image. Yes,
In addition to those that actively promote products and services, for example, the contents of works such as movies and game software, and trailers include promotion information such as digest versions and preview versions.

Regarding the distribution of advertisements and quiz information, as shown in FIG.
b, which is transmitted from the WWW server 2A managing the site 10 to the user terminal 3 communicatively connected thereto and output and displayed on the WWW browser 30, or broadcast distributed from the digital broadcasting center to the receiver of the user terminal,
Others, such as those that are output or displayed on the terminal screen at the same time or thereafter, as long as bidirectional communication means is established via a telecommunication line between the distribution side and the reception side of the advertisement and quiz information Various distribution forms are included.

The user terminal 30 includes a mobile communication network in addition to a personal computer, a television, or the like, which is connected to the Internet I from a home or the like via a public network such as an ISDN or a telephone network. Mobile phones and simple mobile phones (PH
S), various mobile terminals such as a personal digital assistant (PDA) and a car terminal can be used.

FIGS. 1 and 2 are flowcharts showing one embodiment of a processing procedure between the distribution side and the reception side of the advertisement and the quiz information, including the provision of the advertisement quiz.

In this embodiment, as shown in FIG.
The center 1 that distributes advertisements and quiz information composed of moving images to users is provided on the Internet I via the Web.
The site 10 is constructed, and the user terminal 3 accessing the homepage of the site via the Internet I (S1) first selects either participation in a quiz event or participation in an online shop (S2).

When the user announces participation in the quiz event, first, the age,
An input field for inputting at least one personal attribute selected from the date of birth and gender is transmitted to the user terminal 3, and the information input in the input field is registered in the user database 2a held by the center 1. (S3).

In parallel or at the same time, the user inputs a product name desired by the user, which includes items such as "what we want now,""what we want within one year," or "what we do not plan to purchase but want." Is input to the user terminal 3, and the information input to this input column is also registered in the user database 2a of the center 1 (S4), and when giving a prize to the user (S2 described later)
In 3), the registered product or a product similar thereto is provided as a prize. Such input of personal attributes and desired products is a prerequisite for the user to participate in the quiz event, and the entered information is registered in the database 2a to give the user a participation qualification.

Next, the center host computer 2
An advertisement that matches the acquired user's personal attribute and quiz information corresponding to the advertisement are stored in the advertisement quiz database 2b.
And distributes it to the user terminal 3 (S5).

Here, the advertisement and the quiz information are managed in association with each other by the advertisement quiz database 2b. The advertisement is composed of a moving image including an advertisement element requested by an advertiser company. Information is
In order to take advantage of the characteristics of the corresponding video advertisement, a quiz in which the correct answer is derived based on the moving image or audio information of the advertisement that changes over time, such as a quiz for finding mistakes from a plurality of videos that seem to be the same, It is preferable to use a quiz for applying a brand name of a product appearing in the moving image, a quiz for eliminating voice, and estimating the speech from the movement of the performer's mouth. It is also a preferred embodiment that the quiz information for a specific advertisement is not limited to one and a plurality of types of quiz information are prepared.

That is, the host computer 2 of the center 1 selects an advertisement that matches the personal attribute of the user acquired in S3, and further, among the quiz information corresponding to the advertisement, a quiz that best matches the personal attribute. After selection, these are distributed to the user terminal 3. Specifically, for example, a lipstick advertisement is selected only when the user is a woman, and a cigarette advertisement is selected only when the user is an adult over 20 years old. As the information, it is preferable to select information that is particularly easy for women or adults to answer. Note that a plurality of sets of advertisement and quiz information are selected, and when predetermined conditions described later are three or more, for example, five sets of advertisement and quiz information are prepared in advance. In this way, by selecting advertisements to be distributed according to the attributes of the user, it is possible to appeal products to more accurate users.

After receiving the advertisement and the quiz information, the user terminal 3 displays the advertisement composed of the moving image on the screen (S6), and subsequently displays the quiz information on which the correct answer is derived based on the content of the advertisement on the screen. Is performed (S7). The quiz information distributed from the center 1 is pre-added with a program for judging the correctness of the answer input by the user on the user terminal 3, and when the answer of the quiz is correct (S
8) The information to that effect is immediately specified to the user and transmitted to the host computer 2 of the center.
A point is added to the cumulative number of correct answers in the user database 2a (S9). If the number of correct points is less than three in the predetermined condition in the present embodiment, other advertisements and quiz information are renewed by the user. If the number of correct answers is delivered to the terminal 3 and the number of correct answers satisfies the three questions (S10), the user terminal 3 is eligible to participate in the next-stage hit event separately prepared on the site, in this example, a prize using a character A user ID and a password are given as a voting right for the attached race (S11). The right to vote for this sweepstakes race is
It is a position for participating in a race and obtaining a winning prize. In this way, a user can obtain a prize only after passing through two stages of a quiz event and an event with a prize.

On the other hand, if the answer to the quiz is wrong,
The information to that effect is immediately shown to the user, and a screen for selecting whether to retry or to pass is displayed (S12).
The same advertisement and quiz information are displayed on the screen without passing through the quiz, and the same quiz can be answered over and over again. Therefore, it becomes easier for the user to participate in the event, and the user is encouraged to actively and repeatedly browse the delivered advertisement.

If the user selects a path, S10
As in the case where the number of correct answers is less than three, the information to that effect is notified to the host computer 2 of the center 1 and another advertisement and quiz information are automatically delivered to the user terminal 3 again.

It is preferable that the selection screen for selecting whether to retry or pass the advertisement quiz is displayed before answering the quiz. In this case, when the user selects a pass, the answer screen is displayed. It is possible to select other advertisement and quiz information and answer the quiz without answering the quiz with no intention to do so.

In this embodiment, each set of the advertisement and the quiz information is separately distributed from the center 1. As another example, five sets of the advertisement quiz are distributed at the same time, and the number of correct answers is three. In a preferred embodiment, the center is notified of the information only when the condition is satisfied.

When an online shop is selected by the user terminal 3 accessing the homepage of the Web site 10, a product catalog, quote information, and the like are transmitted to the user terminal 3 (S13). 3, the address of the destination of the purchased product is input (S14), and when the product is purchased (S15), the right to vote for the prize-winning race is also given.

As shown in FIG. 2, the user who has obtained the qualification to participate in the prize-winning race via the quiz event or the online shop described above is explained from the Web site 10 about the content of the race and the character horse participating in the race. (S16), predict the end of the race, and apply for a betting ticket for a specific character horse (S1).
7).

This application is made using the user ID and password given as voting right. If the user has acquired the voting right through the quiz event (S18), at the same time as this application, It is required to input detailed user personal attributes such as the user's name, address, telephone number, e-mail address, and family structure (S19). When requesting this input, the center 1 tentatively retains the acquired personal attribute, and expressly indicates that the personal attribute to be used only for personal authentication of the user who participates in the event, prize money, provision of a prize, etc., and approves the user's approval. obtain.

The prize-winning race is held at a predetermined regular date and time or period, such as every weekday, every month day, and the like, and the application is closed at a predetermined time before the event. During the race period, the video of the video race in which the character horses of a limited number of courses compete in the order of arrival is distributed to the user terminal 3 (S20), and the result of the race (order of arrival) is predicted simultaneously with the result of the race. Announcement of the number of hit winners and the winning amount is made (S21). The distribution of the video race and the announcement of the result are distributed to the user terminal 3 at a predetermined specific time, and the user can view the video race at any time within a predetermined time period or period. Alternatively, what is distributed to the user terminal 3 that has accessed the Web site within the period is also preferable. The drop event as the next stage of the quiz event in the present invention is not limited to a prize race using a character as in the present embodiment, but is a lottery event fairly performed by a random number generating means provided in the host computer 2 of the center 1. And so on.

If the winning user is the one who has obtained the voting right in the previous quiz event (S22), the desired product entered when participating in the quiz event is given as a prize (S23). On the other hand, if the person has obtained the voting right by purchasing a product at the online shop, a prize of up to 20 times the purchase price and less than 100,000 yen is awarded (S24).

Here, the quiz contents of the quiz event are
It is a general one that does not require special knowledge or professional analogy. It does not set any conditions for purchasing or visiting a store, so it meets the requirements of open sweepstakes. It is possible to get a prize of up to 10,000 yen or a product corresponding to it. In addition, when a user who has obtained a voting right in a quiz event loses in the hit event, it is preferable to grant a right to purchase the desired product at a discount price.

The method of receiving the prize is transmitted to the user terminal 3 by e-mail via the Internet.

As described above, since the system of the present invention handles high-quality moving image advertisements, it can contribute most to the spread of high-speed, large-capacity circuits indispensable for establishing an IT nation to ordinary households.

[0042]

According to the advertisement quiz providing method of the present invention, since the quiz regarding the distributed advertisement is continuously set for the advertisement, answering the quiz can be directly performed by the advertised product or service. Can be used as an incentive to increase the recognition of moving images, and to increase the awareness of moving image advertisements. In some cases, an annoying advertisement becomes an object of a willingness to browse, and can arouse a user's willingness to understand the advertisement, thereby causing a qualitative change in the advertisement.

Further, since the correct answer of the quiz is guided by the moving image or audio information of the advertisement which changes over time, the advertised product or service can be more deeply recognized.

Also, a program for making a right / wrong judgment on the user terminal is added to the quiz information in advance, and the right / wrong judgment for the answer to the quiz inputted by the user is immediately shown, so that the user can actively participate in the advertisement. In order to encourage repetitive browsing, it is possible to raise the user's awareness of the advertised product or service more than expected by the advertiser company.

In addition, since advertisements and quiz information corresponding to the personal attributes acquired in advance from the user are distributed, the advertisement is distributed only to the user layer to which the advertised product or service is provided. And the advertising effect can be significantly improved.

If the answer to the quiz satisfies a predetermined condition, the user is given a qualification to participate in a separately formed winning event, and a predetermined privilege is given to the user who wins by participating in the event. Users who participate in the event, are interested in the products and services advertised to some extent and are expected to be highly motivated to purchase. Can be used as effective marketing data.

Further, as a privilege to be given to the user, a product desired by the user is given in advance as a prize, and this can be used as an incentive to promote advertisement distribution to the user.

In addition, since the qualification for the quiz conforms to the requirements of the open sweepstakes that do not have application conditions such as purchase of goods or visits to the store that are beneficial to the advertiser, the user who obtains a deep understanding of the advertisement can be obtained. The format is an open prize, and the maximum privilege can be given to the user.

[Brief description of the drawings]

FIG. 1 is a flowchart showing a processing procedure of a representative embodiment of a method for providing an advertisement quiz according to the present invention.

FIG. 2 is a flowchart showing a processing procedure of the representative embodiment.

FIG. 3 is an explanatory diagram showing a configuration of an entire system according to the exemplary embodiment.

[Explanation of symbols]

 I Internet 1 Center 2 Host computer 2A WWW server 2a User database 2b Advertising quiz database 3 User terminal 10 Web site 30 WWW browser

Claims (8)

[Claims] 1. Distributing quiz information, which leads to a correct answer based on the content of an advertisement, to a user terminal via a telecommunication line, successively to an advertisement composed of a moving image, and if a quiz answer satisfies a predetermined condition, A method of providing an advertisement quiz for increasing the level of advertisement recognition by giving the user a position for obtaining a predetermined privilege. 2. The advertisement quiz providing method according to claim 1, wherein a correct answer is derived based on the moving image or audio information of the advertisement that changes over time. 3. The quiz information distributed together with the advertisement is preliminarily provided with a program for determining whether the quiz is correct on the user terminal, and the quiz information input by the user is immediately indicated to determine whether the quiz is correct. 3. The method of providing an advertisement quiz according to claim 1, wherein the user is encouraged to actively browse the content repeatedly. 4. The advertisement quiz providing method according to claim 1, wherein only when the correctness / incorrectness of the answer to the quiz is correct, the information to that effect is notified to the distribution source. 5. The method according to claim 1, wherein an advertisement suitable for the attribute and quiz information corresponding to the attribute are distributed based on a personal attribute including at least an age, a date of birth, or a gender obtained in advance from a user. The method for providing an advertising quiz according to any one of the preceding claims. 6. If the quiz answer satisfies predetermined conditions,
The user according to any one of claims 1 to 5, wherein the user is provided with a qualification to participate in a separately formed winning event, and the user who participates in the event is given a predetermined privilege. How to provide advertising quizzes. 7. A product to which a user desires in advance is given as a prize as a privilege to be given to the user.
The method for providing an advertising quiz according to any one of the above. 8. The quiz participation qualification according to any one of claims 1 to 7, which satisfies the requirements of an open sweepstakes that does not have an application condition such as a purchase action or a visit to a store that is profitable for the advertiser. How to provide the described advertising quiz.