JP2002183404A - Commodities sales promotion method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To easily provide the information about a desirable commodity in demand of a buyer among plural buyers. SOLUTION: This commodities sales promotion method is formed of a process for making an entry of plural sales promotion commodities, a process for extracting a certain quantity of single commodity such as the predetermined images, sounds and character data from an image server and/or a data server capable of respectively monitoring each entry sales promotion commodity and for inputting it to the same recording medium, a process for distributing the recording medium to plural monitors, a process for recovering the questionnaire of the monitor, and a process for tabulating the questionnaire for evaluation.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001] The present invention relates to a method of promoting sales of songs, publications, game software, and the like, such as popular songs.

[0002]

2. Description of the Related Art If a tentative command is issued, a new song will be announced. In order to promote sales of the song "CD" etc., campaigns will be conducted exclusively at record stores nationwide and other new comic books, monthly magazines and various game software will be sold For sales promotion, only measures such as arranging them in the most visible places to bookstores and game software stores were taken.

[0003]

[Problems of the prior art] However, from the viewpoint of consumers, customers, and fans, if a tentative command is issued, a plurality of newly-released songs are also "starting out" or "uplifting parts" or, if possible, only the first one. Listen, I hope that you can decide on the quality of the product and make a purchase. Similarly, it would be great if newly published books and game software could buy what they wanted compared to others.

As described above, it is certain that the production of CDs, books, and game software, or grasping the needs of the customers for selling the products, is an important element in the sales policy, promotion and production plan. is there.

[0005]

SUMMARY OF THE INVENTION An object of the present invention is to enable a plurality of consumers to easily know information such as a favorite product desired by the customer, Can be used for sales promotion of the product.

[0006]

That is, a feature of the present invention is a process of entering a plurality of promotional products and a video server a capable of monitoring each of the entered promotional products.
nd / or data server, and predetermined images from both servers,
Extract a certain amount of a single product such as voice or other character data,
It consists of a process of inputting this to the same recording medium, a process of distributing the recording medium to a plurality of monitors, a process of collecting a questionnaire of monitors, and a process of totalizing and evaluating the questionnaire. This evaluation is provided to consumers. That is what we can do.

[0007] At least a portion of "climax" is extracted for each genre such as a song, a book, and a game software, and an image of a singer's face and other characters of the song, a date of birth and a profile of the singer, etc. Is input to each server, and a desired set of the video and the data matching the video is output to a recording medium such as a DVD.

[0008] Also, most of the usual features are that a so-called commercial by a sponsor is inserted between the plurality of songs and the like, and as a result, recording media such as sales promotion CDs and DVDs are free of charge. It can be distributed to a specific number of people.

[0009] Thereafter, questionnaires such as "Which song was good,""Who looked good,""Which one do you buy?" If necessary, in the case of a song, the singing ability is 50% of the overall evaluation, while the looks are weighted in advance, such as 20%, and the evaluation is made according to the weight. However, or which book is immediately known as which game software is desired by the consumer, it becomes valuable information for sales promotion.

[0010] A plurality of street musicians also produce and distribute similar recording media, search for newcomers who can be expected to have customers in the future, and use the results of the above-mentioned questionnaire to record companies. Financial support is also possible, for example, by providing it to a sponsor.

Although the present invention particularly describes a new song or song, the present invention is not limited to this, and its application range is very wide, and these will be further clarified in the embodiments described below.

[0012]

DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment of the present invention will be described in the case of a so-called hit song announcement, sales promotion or excavation of an excellent newcomer. First, a so-called new song and an image of a singer thereof, a profile of the singer, etc. Get information on

Obtaining this information is relatively easy. In other words, regular visits to music promotion offices and record companies make it easy to provide "the new song can be advertised", and solicit a plurality of street musicians to discover newcomers. do it.

The recording media distributed in this embodiment include:
A CD (compact disk) was used. This is because the input of images and various data is easy, the production cost is low, and most people such as distributors (monitors) now have a player of the CD.

FIG. 1 is a block diagram for explaining the present invention. FIG. 1A shows a character data server.
(2) is a video or audio image server. Therefore, a plurality of new songs and songs (A) of new singers and character data (B) such as profiles of the singers are input to the respective servers (1) and (2) using terminal means (not shown). At this time, the information input to each of the servers (1) and (2) is encoded by an encoding system (3) so as to add a keyword which becomes a key when each information is output. It is important.

The next operation is the production of a recording medium (4) such as a CD for monitor distribution as shown in FIG. That is, the video server (2) is searched, and usually about 20 songs and videos are selected (C). Thereafter, of the selected songs and videos, at least so-called most appealing parts to the customer are input side by side. In this case, about 20 songs are input to one CD in a monitor distributed in terms of capacity. This number is also suitable for performing a task of listening to all the input songs and ranking them in comparison.

The recording medium for monitor distribution (4)
It is better to rely on the advertising costs of sponsors when producing. In this case, as shown in the figure, a commercial message <CM> (5) such as a product of the sponsor is stored in the data server (1) and / or video server (2).

When producing the recording medium (4) for distribution, a commercial (6) or the like is input between the entered music and video. Further, it is preferable that a navigator (7) for introducing the song and the singer's profile and the like is input to the “starting” portion of the entered song or video by a disc jockey <DJ> or the like.

Further, in distributing the recording medium (4) such as a CD into which the music or the like has been input, the presence of a so-called jacket (8), which is a wrapper, cannot be overlooked.
Therefore, the jacket (8) is stored in the video server (2), and the jacket (8) is matched with the song.
It is important that the message is also displayed.

This recording medium (4) may be distributed to an unspecified number of people such as "street". However, a system server (9) capable of selecting an unspecified number of people in advance is provided with the age, sex,
It is preferable to input the data together with data such as the address (location) and the genre of a favorite song, and to send the data to an appropriate number of persons based on the data (D).

This means, of course, that this monitor is the one that has been carefully selected, that it will respond to the correct questionnaire and that it will be clear which region or age is preferred, as described below. Because you can.

The results are collected on a questionnaire sheet (E) or the like, compiled by a personal computer (10), and an evaluation (G) including a weight (F) can be output. In this case, if a questionnaire is provided with a reward, it is natural that the collection rate increases.

Here, the weight (F) means that the singer has "singing ability ... 50 points" and "looks ... 2" in advance.
Weights such as “0 points” are selected, and the weights are arranged in the order of the person who has the best overall score, and a comment is added thereto, thereby completing the final evaluation table (H).

The evaluation table (H) is not limited to a hard copy, but may be a table using a network such as a PC terminal or mobile communication.

The evaluation table (H) is widely sold to record companies and many promotions for a fee. The evaluation table is one of the currently published songs.
It will be the best source of information about which songs will be accepted by customers, which will lead to sales, and which locals will favor which ages, as well as in planning future sales policies.

In the embodiments of the present invention, "new songs" have been described exclusively. However, the present invention is not limited to this. In the case of promoting game software, the characters and action scenes may be input to a video server and the above operations may be performed. Diagnosis of the waist and guidance of correction can also be applied by changing the input information.

[0027]

[Effects] In general, the effects of the present invention are: If it is a song, a book, or a computer game software, it is possible to provide excellent information with a high probability of what will become popular in the future and what the customer will like, that is, whether it will sell. That is, unlike the conventional music CD selling method, by using a unique selling method (sales after conducting a market survey of general listeners in advance), unnecessary selling costs can be reduced. It is now.

2. In that field, it is possible to find buried newcomers and send them to the world.

3. In the case of the above song,
Listening to music from various musicians for free, regardless of genre, will make it easier for amateurs to get support from the general user, increasing the possibility of making a speed debut from amateur to professional. In addition, the increase in the number of monitors has made it possible to sell CDs while accurately grasping the degree of popularity, sales popularity, and the like.

4. Similarly, if a CM is inserted between songs, the user always listens to the CM, and because of the questionnaire format, the user listens to the song over and over again, and each time the CM is heard simultaneously. , The effect is immeasurable. Further, it is also possible to carry out a “mouth” comic advertisement by the navigator.

[Brief description of the drawings]

FIG. 1 is an overall block diagram for implementing the present invention.

FIG. 2 is a drawing of a production work of the recording medium for distribution.

[Description of Signs] A, Video B, Character Data C, Choice D, Free Shipping E, Questionnaire F, Weight G, Evaluation 1, Data Server 2, Video Server 3, Encoding System 4, Recording System 5, Commercial Message < CM> 6, Commercial song 7, Navigate 8, Jacket 9, Server 10, Personal computer

Claims (5)

[Claims] 1. A process for entering a plurality of promotional products, a video server and / or a data server capable of monitoring each of the entered promotional products, and a single server such as predetermined video, audio and other character data from both servers. It consists of a process of extracting a certain amount of products and inputting it to the same recording medium, a process of distributing the recording medium to multiple monitors, a process of collecting monitor questionnaires, and a process of totalizing and evaluating the questionnaires. And a method of promoting the sale of a product, wherein the evaluation can be provided to a consumer. 2. The method according to claim 1, wherein a commercial by a sponsor such as a product creator is input between the single products input to the recording medium. 3. The video server and / or data server, in addition to the content of the sales promotion product, guidance of the product is input.
And the sales promotion method of the goods of 2. 4. A plurality of sales promotion products are selected from fields such as songs such as popular songs, books including manga, periodicals such as monthly and weekly magazines, and game software. The method for promoting sales of a product according to any one of claims 1 to 3. 5. The image of the video server is a moving image and
2. The method according to claim 1, wherein the image is composed of / or still images.
Sales promotion methods of the products shown in the above items 4 to 4.