JP2002163556A - Advertisement delivery system using screen saver - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide ampler advertisement information of growing number of enterprises to a user (reader) by reducing the cost for a conventional advertisement (an outlay for advertisement of an enterprise) through delivery of an advertisement through an Internet communication network and display of the general information including the advertisement as a screen saver on a waiting screen of a personal digital assistance including a personal computer using a screen saver function at waiting time of a personal digital assistance including a personal computer. SOLUTION: The general information including the advertisement is converted into a screen saver formatted data and compiled into a database in a server on the Internet. The general information including the advertisement is displayed in the screen of the personal digital assistance such as the personal computer of the user (reader) as the screen saver through accessing to the server using the Internet communication network by an access program distributed for free.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention utilizes a screen saver function during standby of an information terminal device such as a personal computer to access a server from an Internet communication network, thereby displaying an information terminal device such as a personal computer on a standby screen. The present invention relates to a new advertisement distribution system for displaying general information such as advertisements as a screen saver.

[0002]

2. Description of the Related Art Conventionally, advertisement distribution using an Internet communication network has been performed by companies such as manufacturers, but the Internet advertisement distribution system which is currently being carried out places advertisements on mails or places space on homepages. It provides information to users (viewers) by creating banner advertisements.

[0003]

In many of such advertisement distribution systems, the user (viewer) receives new mail information, for example, by receiving a mail or accessing a homepage on the Internet. However, there is a problem that the new advertisement information is not provided to the user (viewer) unless the user attempts to obtain the new advertisement information.

In addition, a system using a program for automatically accessing a server is used to automatically access the server periodically to update advertisement information and general information to solve the above-mentioned problem. Although there is a plan, there are many problems with the advertisement display location and the like, and there are many things that are not very convenient for the user (viewer). Another problem is that, at present, advertising means led by the advertiser occupies a large part, and the same cost is applied to users (viewers) not intended by the advertiser side. There is a problem that is negative for both the advertiser side and the user (viewer) side. For this reason, there is a problem that the advertiser side has many advertisement means such as "semi-pressing", and a new problem that the advertisement distribution system on the Internet is not widely used widely.

[0005] In view of the above, the present invention solves the above-mentioned problems by providing the following configuration, and always provides new advertising information or general information to a user (viewer). In addition, by reducing advertising costs for conventional advertiser-side advertisements and incorporating new advertisers that could not be acquired until now, general information such as richer advertisements by more companies by users (viewers )
The purpose is to provide to the side.

[0006]

Means for Solving the Problems Referring to FIG.

In order to solve the above-mentioned problems, the present invention provides a server (G) installed on an Internet communication network, and converts an advertisement into a screen saver format data file (a, b, c) in the server. Base (d), homepage (E) and C on the Internet
The server (G) using an access program distributed free of charge via a storage medium (F) such as a D-ROM.
The user accesses the screen saver format advertisement file database (d) in the PC, downloads the screen saver format advertisement file to an information terminal device such as a personal computer of the user (viewer) using the Internet communication line network, The information is displayed using a screen saver function on the screen of an information terminal device such as a personal computer (viewer).

An access program distributed to a user (viewer) via a homepage (E) on the Internet or a storage medium (F) such as a CD-ROM is distributed free of charge, and a financial burden is imposed on the user (viewer). I will not take it.

[0009]

[Characteristics of the present invention] By distributing the above-mentioned access program free of charge, no financial burden is imposed on the user (viewer) side. In addition, by utilizing the above-mentioned access program, the present invention is widely recognized and is characterized by acquiring more users (viewers).

[0010] The present invention provides the above-mentioned access program,
The screen saver format advertisement data file downloaded from the server (G) on the Internet communication network via the Internet communication network is transferred to a PC (Internet connection) using the screen saver function when the information terminal device such as a personal computer is on standby. A, B, C,
An advertisement distribution system characterized by displaying an advertisement on an information terminal device screen such as D).

[0011]

According to the above configuration of the present invention, general information such as a new screen saver format advertisement is always delivered on the information terminal device screen such as the user (viewer) personal computer, and the information of the conventional user (viewer) personal computer etc. The user (viewer) uses the screen when the terminal device is on standby and general information such as a screen saver advertisement flows when the user (viewer) does not need the information terminal device function such as a personal computer. The required screen space of information terminal devices such as personal computers, or users (viewers)
It does not hinder the work of information terminal equipment such as personal computers when necessary.

Also, since the downloaded advertisement is a data file in the form of a screen saver, it is small in capacity and does not squeeze the hard disk inside the information terminal device such as a user (viewer) personal computer, so that the advertisement can be efficiently performed. Can be delivered to the user (viewer).

As a result, general information such as advertisements produced by an advertiser such as a company can be stored in a single file in a screen saver format. However, by becoming very inexpensive, it becomes possible to take in new companies and manufacturers who could not clear the conventional cost of advertising (advertising costs for advertisers such as companies) as a new advertising provider.

As a result, richer (or more diverse) advertisement information by more advertisers such as companies can be used by users (viewers).
Can be provided on the screen saver of an information terminal device such as a personal computer

[0015] Further, the free distribution access program is provided with selection items, and a screen saver type advertisement data file having contents suitable for the selection is provided to a user (viewer).
It can be displayed as a screen saver on the information terminal device screen such as a personal computer on the side, and the advertisement content more desired by the user (viewer) can be displayed by the user (viewer)
Of course, it can be provided.

As a result, the interest of the user (browser) is increased by changing the advertisement that has been displayed from the conventional type to the advertisement to be viewed, so that the advertiser side is much more than the conventional type of advertisement system. It is clear that advertising can be used effectively.

[0017]

FIG. 1 shows a preferred embodiment of the present invention.
This will be described with reference to the diagram of FIG.

In FIG. 1, G is a server installed on the Internet communication network. A screen saver format (scr or Quicktime) is stored in the server.
The advertisement data files (a, b, c, etc.) of the format (e.g., format) are stored in a database (d). A, B,
C and D are information terminal equipment groups such as personal computers existing on the Internet communication network, and the connection state with the Internet communication network is not limited to wired, wireless, regular connection, and emergency connection. E is a homepage existing on the Internet communication network, which can be viewed by anyone using the Internet communication network. F
Is a storage medium such as a CD-ROM, and distributes an access program to the server G by E or F free of charge. By installing the access program distributed free of charge by E or F in the information terminal equipment group (A, B, C, D) such as a personal computer existing on the Internet communication network, a personal computer such as a personal computer existing on the Internet communication network can be installed. The information terminal equipment groups (A, B, C, D) can access the server G.

FIG. 2 and FIG. 3 show the outline of the access program distributed free of charge by E or F.

FIG. 2A is a block diagram of the free distribution access program. B is a state sensing unit of the information terminal device such as the personal computer of FIGS. 1A to 1D. C is a user (viewer) selection unit, which stores selection data such as gender and age of the user (viewer). D is a data transmission / reception unit, which transmits / receives data to / from the server (G) via the Internet communication line network using a connection method such as FTP with the server (G) in FIG. E is a reception data storage unit, which stores advertisement data in the form of a screen saver received from the server (G). When the information terminal device such as the personal computer of FIGS. 1A to 1D is connected to the Internet by the sensing unit (B), the data of the user selecting unit of C is transmitted from the transmitting / receiving unit (D) using the Internet communication network to the server of FIG. Start access to. The server (G) extracts the screen saver format advertisement data corresponding to the selection from the screen saver format advertisement database of FIG. 1D based on the data of the user (viewer) side selection unit (C), and receives the reception data of FIG. The advertisement data in the screen saver format is transmitted to the storage unit (E) and stored.

Of course, the Internet connection is always connected,
Regardless of emergency connection, in case of continuous connection, new data can always be received from the server (G).

FIG. 3 is an image diagram of the received data storage section (E) in FIG. The screen saver type data file transmitted from the server of FIG. 1 and G via the Internet communication network is stored in FIG. 3b '(latest data, temporary storage unit), and when all data has been transmitted, the data storage of FIG. 3E is stored. FIG. 3b. Also, when the new data b is moved to the data storage unit of FIG. 3E, the oldest data a in the data storage unit of FIG. 3E is moved to FIG. 3a ′ (storage data deletion unit) and deleted. Due to these facts, a fixed amount of data is stored in FIG. 2E (received data storage unit).
~ D can prevent the capacity of the hard disk inside the information terminal device such as the personal computer from being unnecessarily compressed. The screen saver format data file in FIG. 3E (data storage unit) is sent to the state sensing unit of FIG.
When the status of the information terminal device such as the personal computers A to D becomes the standby screen, a data file in a screen saver format is displayed.
File data is displayed as a screen saver on the screen of an information terminal device such as a personal computer shown in FIGS. 1A to 1D.

Of course, the URL of the homepage of the advertiser or the like is displayed on a screen saver type advertisement or the like displayed on the screen of the information terminal device such as a personal computer shown in FIGS.
It is also possible to put a link. For example, when it is desired to stop the screen of the screen saver displayed on the screen of the information terminal device such as the personal computer in FIGS. 1A to 1D, the display screen is fixedly displayed by pressing a space key or the like. When the user wants to display the front and rear surfaces, the user can switch the display using the arrow keys, and click the URL specified on the screen saver on the display screen to display the URL. When the user wants to return to the original screen saver screen, the screen lock is released by pressing the space key or the like again.

FIG. 1 A server G side distributes news and the like in a screen saver format and displays it on a screen of an information terminal device such as a personal computer shown in FIGS. 1A to 1D, or distributes and displays data such as a moving image and a voice depending on the communication speed. Needless to say, it is also possible to make them.

FIG. 4 is a diagram showing an outline in the server of FIG. 1G.

G indicates a server which is G in FIG. 1, a to c indicate advertisement files converted into the screen saver format in FIGS. 1a to 1c, and d indicates a database in d in FIG. A denotes a transmitting / receiving unit, and FIGS.
An information terminal device such as a personal computer in the terminal transmits and receives the free distribution access program shown in FIG. 2A. When the transmission / reception unit of A is accessed by the free distribution access program, the information is sent to the user (viewer) selection execution unit in FIG. 4B, and the user (viewer) side from the database of FIG. A screen saver format advertisement file suitable for the selected content (sex, age etc) is extracted and transmitted from the transmitting / receiving unit in FIG. 4A to the free distribution access program in FIG. 2A in FIGS. 1A to 1D.

Of course, the free distribution access program described above may be incorporated in an information equipment terminal such as a personal computer from the beginning, and if Internet communication is possible as an application, for example, a refrigerator door or a public It is possible to install a liquid crystal monitor or the like in a square or the like, incorporate the access program inside the monitor, and display a screen saver format data file downloaded from a server on the monitor.

【The invention's effect】

According to the present invention, an information terminal device such as a personal computer of a user (viewer) is used as a display medium of an advertisement,
It is an object of the present invention to display the advertisement object as a screen saver on the screen of the information terminal device such as the personal computer via an internet communication network. At present, animations and the like, which have little significance at present, are mainly used as the screen saver because of its main purpose of preventing burning by a still image on the screen. However, the function is very important, and is mostly incorporated in information terminal devices such as personal computers. The invention focused on the screen saver because information terminal devices such as personal computers will spread more widely throughout the nation in the future. This is because it can be achieved. In addition, the screen saver is generally used only for the main purpose (prevention of image burning) and is often a dead space on the screen of an information terminal device such as a personal computer. It is. Due to the dead space at present, the psychological burden on the user (viewer) is much lighter than banner advertisements displayed on other homepages and advertisements displayed on e-mails, and information terminals such as personal computers. When the user (viewer) selects a simple questionnaire or the like due to the uniqueness of the interactive media of the device, the advertiser can easily select and distribute the advertisement to the consumer group intended by the advertiser. Furthermore, this method of distributing and displaying advertisements on a screen saver is very inexpensive in terms of the effectiveness of the means of advertisement and the effect of conventional means on the effectiveness of the means of advertisement.

As described above, the advertiser side of the company or the like merely creates or provides any of the advertisement files a to c converted into the screen saver format in FIG. Advertisers on companies and other advertisers) can be significantly reduced, and new advertisers such as companies that could not clear the cost of advertising (advertiser expenses on advertisers on companies and others) in the conventional advertising system. Entry will be possible, and it will be possible to provide richer advertising information to users (viewers) by more companies with initial issues. Also, for the user (viewer) side, by using the user (viewer) selection unit of FIG. 2C, the advertisement having the content according to the user's selection is provided. It is obvious that the advertiser such as a company and the user (browser) will be more effectively utilized than conventional advertising means.

[Brief description of the drawings]

FIG. 1 is an overall configuration diagram of the present invention.

FIG. 2 is a schematic diagram of an access program distributed free of charge by FIG. 1, E or F.

FIG. 3 is a detailed schematic diagram of FIGS.

FIG. 4 is a schematic diagram of the server of FIG. 1 and G.

[Explanation of symbols]

1A, B, C, D. . . Information terminal equipment such as personal computers on the Internet communication line E. . . Homepage on Internet communication line . . Storage medium such as CD-ROM . . Servers a, b, c,. . . Ads etc. converted to screen saver format d. . . A database of advertisements and the like converted into a screen saver format in the server (G) e. . . Internet communication network arrow. . . Flow of free distribution access program Figure 2 A. . . Free distribution access program B. . . (FIGS. 1, A to D) State Sensing Unit . . User (viewer) selection section D. . . Data transmission / reception unit E. . . Received data storage unit FIG. . . FIG. 2, E (received data storage unit) E ′. . Received data storage section a. . . The oldest data a '. . Saved data deletion section b. . . In the received data storage unit, the latest data b '. . Received latest data, temporary storage unit Fig. 4A. . . Data transmission / reception unit B. . . User (viewer) selection execution unit G. . . FIG. 1, G (server on Internet communication line) a, b, c. . . Figure 1, ac (advertisements converted to screensaver format, etc.) d. . . Fig. 1, d (database of advertisement etc. converted into screen saver format in server (G))

Claims (2)

[Claims] 1. One or many information terminal devices installed in a remote place and one or many main servers are bidirectionally communicated by an access program via an Internet communication network, so that advertisements and the like can be performed. An advertisement and information distribution system using Internet communication and a screen saver, wherein general information is converted into data and received or transmitted to be displayed as a screen saver on an information terminal device screen. 2. An advertisement and information distribution system capable of distributing and displaying general information such as a screen saver type advertisement on any monitor or the like on an Internet communication line network using the access program.