JP2002092481A - Fee distribution system, fee distribution method, storage medium stored with the method, and server equipment - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a charge distribution system and method, and a storage medium and server equipment for executing the system and method that can realize a charge computing form easy to handle for an advertiser to simplify the charge payment processing of the advertiser and enabling an advertisement inserting person to receive the payment of an advertising charge corresponding to the actual result of created advertisement. SOLUTION: When a link system of carrying out net surfing to an advertising home page 8 based on address information selected on the screen of an advertisement inserting home page 6 including advertisement is used, this fee distribution system divides the advertisement inserting home page in a plurality of groups according to the frequency of net surfing to the advertising home page, ranks the groups from a high order to a low order and distributes the fees corresponding to the respective ranks, to the advertisement inserting person.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a fee distribution system and method for distributing an advertisement fee paid to an advertiser by an advertiser according to the number of accesses of a client according to each advertiser, and a storage medium for executing the same. And server equipment.

[0002]

2. Description of the Related Art In recent years, the Internet and the like have become widespread due to the development of information technology. Each home operates a terminal device such as a personal computer or a mobile phone to communicate with another terminal device located in a remote place. The acquisition of desired information by exchanging e-mails and accessing homepages on which various information is posted is becoming common. Here, access to this homepage is performed by the following configuration.

That is, server devices communicably connected to each terminal device via a telephone line are scatteredly arranged at a plurality of locations, and each server device is connected via a communication line by the Internet. This is done in a communication configuration. The terminal device is connected to a server device existing near the terminal device among the server devices, and further accesses a server device storing a home page for posting desired information and displays a desired home page on a display screen. Let it.

Here, as a method of accessing a desired homepage, a temporary access to a homepage dedicated to search is once performed, and a search is performed using a keyword or the like to obtain address information of the desired homepage on a display screen. This is performed by designating the homepage on the display screen.

[0005] However, in the above-described search-only homepage, a large number of homepage information including a related category is often displayed as a result of the search, so that a desired homepage cannot be completely searched in many cases.

Therefore, as a method of arriving at a desired homepage without relying on such a search method, advertisements (banner advertisements) such as address information of homepages related to the content are posted on each homepage, and the homepage is displayed. Introduction of a link system for designating a desired homepage on a screen has become widespread. This link system is also often used when an advertisement, such as address information of a homepage having no relation to the content, is posted on a display screen of a homepage frequently accessed by clients for a fee.

[0007] The advertiser often pays the advertiser a fee in accordance with the number of times the user surfs and accesses the advertisement homepage from the advertisement homepage, for example, a so-called 10 yen per access number. Fees are often paid in the form of commission. Or 10 per month for banner ad posting
In some cases, a fixed fee such as 00 yen is paid.

[0008]

However, for advertisers, despite the fact that banner advertisements, such as notifying their homepage to more people, are not effective, there are not many advertisements on the Internet. It is not worth paying for advertising if you pay them accordingly. In addition, paying an advertising fee to an advertiser simply because a banner ad is posted is of little value in paying for the advertisement.

[0009] Furthermore, recently, advertisement publishers consider the publication of banner advertisements as a kind of side business, and the number of advertisement publishers is increasing. Even if the number of times the user surfs the Internet is small and the advertising fee paid per person is small, such a large number of advertisers can be a considerable expense for advertisers.
This makes it very difficult for the advertiser to manage and control the cost of advertising in the future or manage the payment of fees to the advertiser.

[0010] The present invention solves the above-mentioned problems, thereby realizing a charge calculation form that is easy for the advertiser to handle. It is an object of the present invention to provide a fee distribution system and method that enables a publisher to receive payment of an advertisement fee according to the performance of an advertisement created by the publisher, a storage medium that executes the system, and a server device.

[0011]

In order to solve the above problems, the present invention employs the following means.

(1) When a link system that surfs the advertisement homepage based on the address information selected on the screen of the advertisement insertion homepage including the advertisement with the address information is used, the advertisement homepage is displayed on the advertisement homepage. A fee distribution system for distributing an advertising fee to an advertiser on the advertisement posting homepage according to the number of times of surfing, wherein the number of times the user surfs from the advertisement posting homepage to the advertisement homepage using the link system. The advertisement distribution homepage is divided into a plurality of groups according to the above, and the ranking is ranked from the highest to the lowest, and the fee corresponding to each of the ranks is distributed to the advertisement publisher.

(2) The fee distribution system according to (1), wherein the advertising fee is distributed only to the advertisers of the advertisement posting homepage ranked in a range from the highest rank to an arbitrary rank.

(3) The advertisement posting homepage includes advertisements created by the advertisement publishers themselves according to the contents of the advertisement homepages. The advertisements contained in the advertisement posting homepages are classified into a plurality of groups and ranked. (1) or (2), wherein the rates corresponding to the respective ranks are distributed to the advertisement publishers.

(4) When a link system that surfs the advertisement homepage based on the address information selected on the screen of the advertisement insertion homepage including the advertisement with the address information is used, the advertisement homepage is displayed on the advertisement homepage. A fee distribution system for distributing an advertising fee to an advertiser on the advertisement posting homepage according to the number of times of surfing, wherein the number of times the user surfs from the advertisement posting homepage to the advertisement homepage using the link system. Counting for each of the advertisement posting homepages, a ranking step of dividing the advertisement posting homepages into a plurality of groups according to the number of times of surfing the Internet, and ranking from top to bottom, and Advertising fees paid to consumers And distributing in accordance with each of the ranks.

(5) The fee distribution method according to (3), wherein the advertising fee is distributed only to the advertisers of the advertisement posting homepage ranked in a range from the highest rank to an arbitrary rank.

(6) The advertisement posting homepage includes advertisements created by the advertisement publisher himself according to the content of the advertisement homepage, and the advertisements contained in the advertisement posting homepage are divided into a plurality of groups and ranked. The method according to (4) or (5), wherein the method further comprises: distributing a charge corresponding to each of the ranks to the advertisement publisher.

(7) A storage medium storing a program for executing the fee distribution method according to any one of (4) to (6).

(8) A server device for controlling a link system for surfing an advertisement publishing homepage including an advertisement with address information and an advertisement homepage displayed based on the address information, wherein the advertisement publishing homepage is provided. A control unit that controls a link system that surfs the advertisement homepage with the advertisement homepage; a storage unit that stores the number of times the advertisement homepage is surfed on the advertisement homepage using the link system for each advertisement insertion homepage; The advertising homepage is divided into a plurality of groups according to the stored number of times of surfing, and ranked from the highest to the lowest, and the advertising fee paid to the advertiser of the advertising homepage is assigned to each of the ranks. Charge distribution unit that distributes according to A server device comprising:

As in the prior art, for the advertising fee paid by the advertiser, a basic fee is set in advance for the number of times the user surfs the Internet once, and the fee obtained by multiplying the number of times of simple access by the basic fee is used as the advertising fee. Rather than distributing different fees to each advertiser in an analog fashion, using the above configuration, for example, paying the same fee to multiple advertisers with the same ranking As a result, the advertising fee to be paid can be digitally discontinuously distributed.

Thus, the advertiser who is the creator of the advertisement homepage only has to pay a certain number of predetermined charges, and the payment processing and management of the charges become relatively easy.

Also, when distributing the advertising fee paid only to the advertisers of the advertizing homepage ranked in the range from the top to the arbitrary order, the number of times of surfing the Internet is small and the effect of the advertisement is not improved. Advertisers who do not pay the advertiser who does not pay the advertiser who does not pay the advertiser on the posted homepage in some cases, but does not pay the advertiser on the advertised homepage where the number of times of surfing is high and the advertisement is effective. Is paid and payment is made up to the amount of, so that the fee is distributed in proportion to the effect of the advertisement, which is very satisfying for the advertiser. It is to be noted that any rank can be set at the advertiser's discretion, and of course, it is also possible to set a fee corresponding to each rank at the advertiser's discretion.

As described above, the fee is not paid to the advertiser of the advertisement insertion homepage where the number of times of surfing the Internet is small and the effect of the advertisement is not improved. However, for advertisers who are thinking about earning advertising fees as a business, the next time they want to earn advertising fees, they will rebuild their homepage to better ones, increase the number of accesses, and connect to the advertising homepage. Since the number of times of surfing will be increased to get an advertising fee, further promotion of the advertising effect is expected.

Conventionally, the advertisement posted by the advertiser is provided by the advertiser of the advertisement homepage (including an advertisement such as link-free). The only ads that appeared were the same. Therefore, by posting an advertisement created by the advertiser himself / herself in accordance with the content of the advertisement homepage on the advertisement insertion homepage, it is possible to differentiate the user's own homepage and advertisement. For advertisers, creating and publishing better ads that lure clients to the ad homepage can skillfully lure viewers of their own advertised homepage into the ad homepage and allow them to surf the ad homepage. Since the number of times the advertisement is paid can be increased, it leads to an increase in its own advertisement fee distribution ratio.

According to the present invention, there is provided a WEB system in which a client is connected to a terminal device having a display screen, such as a personal computer or a portable telephone, via a communication line using the Internet or the like.
It is devised on the premise that a user connects to a site and displays a home page on which various information of the site is displayed on a display screen.

The link system according to the present invention means that a client looks at an advertisement such as address information on another home page on a screen on which an advertisement posting home page is displayed, designates the advertisement, and continuously displays another home page on the screen. Shows a system that can be displayed on a computer.

Further, in the present invention, dividing the advertising homepage into a plurality of groups according to the number of times of access is not limited to directly dividing the advertising homepage. May be separated by information that can be specified as, for example, address information or an ID number.

[Definition of terms] "Address information" refers to address information including an address of an advertisement homepage for directly linking to an advertisement homepage or information for linking to an advertisement homepage via a server device once. Say. Then, in addition to the address data, it includes information on various display modes for specifying the advertisement homepage, and also includes common address information for specifying a plurality of advertisement homepages. In this case, a multi-stage link system is used.

The expression "address information is posted" includes not only the address of the advertisement homepage written directly in the advertisement as a hyperlink, but also the expression indirectly written on the link button.

The "advertiser" refers to a person who puts an advertisement on his / her own "advertisement homepage" and gets an advertisement insertion fee. Here, the "advertisement homepage" refers to a homepage on which an advertisement such as address information of another homepage is posted in addition to the information originally owned by the homepage.

[0031]

Next, the present embodiment will be described with reference to the drawings, but the present invention is not limited to this.

FIG. 1 shows a communication configuration used in a preferred embodiment of the present invention. The fee distribution system according to the present invention is realized by processing of the server device 1, and reference numeral 2 includes a display screen 4 and operation keys 5 connected to the server device 1 via a communication line 3 using the Internet. It is a personal computer as a terminal device. In addition, the terminal device 2
Examples include a personal computer, a mobile phone, and a mobile device.

The server device 1 is hardware having a link system function for surfing an advertisement posting homepage and an advertisement homepage. This server device 1 is for executing the fee distribution system of the present invention, and basically belongs to the advertiser side and is directly linked to a server device for providing an advertisement homepage. In the present invention, the server for providing the advertisement homepage, the server for providing the advertisement homepage, and the server for executing the present system are respectively managed by different administrators, and are not connected to each other via the Internet communication network. ing.

The terminal device 2 is used by a client who has made a contract for using the Internet, is connected to the Internet network 4 through the communication line 3 by operating the operation key 5 of the client, and further, by inputting an address of a homepage to be accessed. You can access the homepage you want to access, and the display screen 4 of the terminal device 2
Displays the information on the homepage.

Here, in order to obtain the address of the homepage that the client wants to access, a search-only homepage in which information such as a search program or an image is stored by inputting a keyword is generally used. However, this search-only homepage has limitations such as omission of search by keyword input. For this reason, information about another home page related to the home page is displayed on the display screen of the home page, and the client designates (clicks) the address information of another related home page on the display screen of one home page, thereby allowing the client to specify the other home page. Many of the so-called link systems that can refer to the homepage are adopted.

In this embodiment, a link system as shown in FIG. 2 is used. In FIG.
The advertiser 10 has established an advertisement insertion homepage 6 including a banner advertisement 7 on which address information is inserted. When the banner advertisement 7 is designated (clicked), the user can surf the Internet to a specific advertisement homepage 8.

The advertiser 10 is the advertiser homepage 6
A predetermined advertisement fee is paid from an advertiser 9 that provides an advertisement homepage by posting a banner advertisement 7 on or according to the performance thereof. The predetermined price is paid as the price for advertising, in which the banner advertisement 7 is posted on the homepage 6 to obtain an opportunity to be widely accessed by more people.

As shown in FIG. 3, the server device 1 of this embodiment includes an advertisement homepage 6 and an advertisement homepage 8.
A CPU as a control unit 12 for controlling a link system for surfing the Internet, and a non-volatile memory as a storage unit 11 for storing the number of times of surfing the advertisement homepage 8 using the link system for each advertisement homepage 6. The advertisement posting homepage 6 according to the number of times of surfing stored in the storage unit 11.
Are divided into a plurality of groups and ranked from the top to the bottom, and a charge distribution unit 14 that distributes an advertisement fee to be paid to the advertiser 10 on the advertisement posting homepage in accordance with each rank is provided. Other functions include a ROM as another storage unit 13 that stores information on the advertisement homepage 6 and the advertisement homepage 8, for example, personal information of an administrator of the advertisement homepage.
It has.

In the present embodiment, a program for executing access to each home page based on an input from a client is stored in an external storage medium such as an MO, a CD-ROM, a floppy (registered trademark) disk, a DVD-ROM or a DVD-RAM. The server device 1 may be provided with a reading device for reading data such as a program stored in an external storage medium, and the external storage medium may be detachably attached to the server device. Further, in the server device of the present invention, it is possible to provide a storage device for storing information related to the advertisement posting homepage or the advertisement homepage as a separate unit from the unit including the control unit 12. It is also possible to connect to.

FIG. 4 shows a configuration diagram of the entire system. The client accesses the advertising homepage on which the banner advertisement is posted using the terminal device 2,
Designate (click) a banner ad of a company that has entered the system. Then, the user can surf the Internet from the advertisement posting homepage 6 to the advertisement homepage 8. At this time, the client is considered to have surfed the Internet directly from the advertisement posting homepage 6 to the advertisement homepage 8 (S1). The flow of the actual system is that the advertisement homepage 6 is once accessed via the server device 1 (S2) and then accessed (S3).

FIG. 5 is a flowchart for explaining the system in FIG. 4 in detail. First, the client designates the banner advertisement 7 on the advertisement insertion homepage 6 (S
4). Then, based on the address information of the banner advertisement 7, the link is connected to the server device 1 and the link system of the control unit 12 of the server device 1 is activated (S5). This S
In stage 5, the control unit 12 acquires and refers to the ID information of the person who provides the advertisement homepage specified by the client and the ID information of the person who provides the advertisement insertion homepage. Then, the link system of the control unit automatically redirects to the advertisement homepage (S6). In the server device 1, a point is added to the advertisement publisher ID and stored in the storage unit 11 (S7). Note that this S6
The step S7 and the step S7 may be performed simultaneously, or the step S6 may be performed after the step S7.

FIG. 6 is a flowchart showing a method of distributing charges in this embodiment. First, the storage unit 11 of the server device 1 stores the number of times the client surfs the advertisement homepage 8 using the link system in the control unit 12.
Is counted and stored so as to be added each time surfing is performed according to the instruction (counting step). In the counting step, points may be given by counting the number of times the user surfs the Internet.

Next, the counting is terminated at a timing set in advance by the advertiser, and the advertisement posting homepage 8 or the advertisement posting homepage 8 or The banner advertisements 7 are divided into a plurality of groups and ranked from the top to the bottom (ranking step).

Then, the amount paid by the advertiser to a plurality of advertisers who posted the advertisement by the link system is
The distribution is performed corresponding to each rank (distribution step).
The distribution of this advertising fee can be variously set according to the advertiser's intention, taking into account the number of advertising homepages of each rank, the content of the advertising homepage, the degree of banner advertisement update, the content of banner advertisement, etc. is there.

FIG. 7 is an explanatory diagram for explaining the fee distribution system according to the present embodiment, and is a diagram showing the order and the relationship between the rank and the points given by the number of times of surfing the Internet. As shown in FIG. 7, in the present embodiment, according to the number of points stored in the storage unit 11, the top ten advertisers are ranked A1 by ranking them from the advertisers (IDs) having many points. As the A10 rank, the 11th to 20th ranks are positioned as B, C, D, and E ranks according to the number of points, for example. And
The advertising fee will be distributed according to the ranking.

In this embodiment, as shown in FIG. 8, the rank A, the ranks B to E, and the rank F are regarded as one block. In each block, a distribution ratio is set in advance. It should be noted that the total amount of the advertising fee to be distributed differs between the rank A and the ranks B to E. In this way, the advertising fee according to the ranking is distributed.

It should be noted that the advertisement publisher of rank A may be provided with a bonus fee separately from the distribution fee according to the number of points, for example.

[0048] Alternatively, even if an advertisement is posted on a website that is frequently surfed the Internet, the content of the banner advertisement is not sufficient and is not updated.
You can also reduce your advertising fees by lowering your ranking by deducting points. In this way, by encouraging advertisers to further enhance the content of banner ads,
It can also create an opportunity to make the advertising homepage even more appealing.

As described above, since the advertising fee is distributed according to the rank freely set by the advertiser, the pattern of the fee paid by the advertiser to the advertiser is constant, and the advertiser is charged a fee. It makes payment processing and payment management much easier, and makes it easier to plan for payments for future advertising.

[0050] Also, for the advertiser, what was previously only a banner ad and was left in a lucky state, by updating the content of the banner ad, the advertiser can update the content of his own site. Increase the number of clients who surf the advertiser's site. Specifically, advertisers may update their homepage frequently to get their clients interested in their site and increase the number of visits, or to add their own creatives to banner ads, You can also increase the number of clients who surf the web from your own site to your advertiser's site by stimulating their desire to browse their advertising homepage.

The advertisement poster can know his or her own points, and FIG. 9 shows an example of the point. When the advertiser directly accesses the server device 1 and inputs necessary items (ID, PW), the point status is transmitted from the transmission / reception unit 15. In this way, by confirming one's own points and rankings, the degree of contribution to the own advertiser can be confirmed, and the content of the banner advertisement is enhanced in order to further contribute and earn points.
And, as the contents of the advertisement become more and more enriched, a better advertising effect will be obtained, so that the system can be said to be a convenient system for the advertiser.

Further, in this embodiment, the advertisement fee is distributed only to the advertisement publishers positioned in the ranks A to E, and the number of times the user surfs the Internet is almost zero, and the advertisement effect is not improved. The distribution fee paid to the advertisers positioned in is 0 yen, and it is not necessary to pay advertising expenses wastefully, so it is a very satisfactory distribution system for advertisers . Advertisers of such rank F will try to change the content of the banner advertisement next time to get the advertisement fee, and will further promote the advertisement homepage.

In the present invention, it is possible to distribute the advertisement fee paid only to the advertisers of the advertisement posting homepage ranked in the range from the highest rank to an arbitrary rank. Is available in a variety of ways, and can be set according to the advertiser ’s discretion.
For example, it is also possible to take into consideration the bias of the number of accesses and the distribution ratio to the total number of advertisement publishers.

Also, various setting methods can be considered for the distribution of the advertising fee in the present invention. For example, ignoring the bias of the number of times of access, one person may be assigned one rank according to the rank from the top.
It is also possible to make a priority-based distribution, such as 100,000 yen, the next top five people at 50,000 yen, and the next top ten people at 10,000 yen. For example, an advertiser with 1000 or more accesses is 100,000 yen, an advertiser with 500 or more accesses is 50,000 yen, an advertiser with 100 or more accesses is 10,000 yen, Advertisers who have less than 100 advertisements can be distributed so as to pay 0 yen.

The setting of distribution of the total charge by the advertiser can be performed by an input operation using the operation keys connected to the server device 1, and can be performed each time by referring to the previous distribution status and the like. In addition, a plurality of charge distribution patterns are stored in accordance with the relationship between the number of accesses and the number of advertisers, and the charge distribution pattern is counted and stored in the storage unit 11 according to the actual number of accesses and the number of advertisers. Thus, it is also possible to select a charge distribution pattern to be used according to an instruction of the control unit 12 and distribute the total charge according to this.

[0056]

Therefore, according to the present invention, the advertisement home pages are classified into a plurality of groups according to the number of times of surfing the Internet, and the advertisement fee paid to each advertisement publisher is determined according to each rank. Because it is distributed to the fee,
The advertiser only has to pay a fixed fee determined for each rank to the advertisement publisher, and the fee payment processing and management can be performed relatively easily.

Further, the advertiser pays only the fee corresponding to each rank to the advertiser, and can distribute the fee with high flexibility by grouping and ranking according to the advertiser's idea. It is possible to do.

Further, by adding the creation of the advertiser to the advertisement, the advertiser can differentiate the advertisement, so that a better advertising effect can be expected for the advertiser.

[Brief description of the drawings]

FIG. 1 shows a communication configuration used in the present embodiment.

FIG. 2 is an explanatory diagram illustrating a link system used in the embodiment.

FIG. 3 is a functional block diagram illustrating functions of a server device used in the present embodiment.

FIG. 4 is a configuration diagram of an entire system used in the present embodiment.

FIG. 5 is a flowchart for explaining the system in FIG. 4 in detail;

FIG. 6 is a flowchart illustrating a fee distribution method according to the present embodiment.

FIG. 7 is an explanatory diagram for describing a fee distribution system according to the present embodiment, and is a diagram illustrating a rank and a relationship between a rank and the number of accesses.

FIG. 8 is an explanatory diagram for explaining a distribution fee and a distribution ratio with respect to a rank when the fee is distributed in the embodiment.

FIG. 9 is an explanatory diagram for confirming a point result in the present embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Server device 2 Terminal device 3 Communication line 4 Display screen 5 Operation key 6 Advertisement homepage 7 Advertisement (banner advertisement) 8 Advertisement homepage 9 Advertiser 10 Advertiser 11 Storage unit 12 Control unit 13 Separate storage unit 14 Charge distribution unit 15 Transceiver

Claims (8)

[Claims] 1. When a link system that surfs an advertisement homepage based on address information selected on a screen of an advertisement insertion homepage including an advertisement with address information is used, the advertisement homepage is surfed. A fee distribution system for distributing an advertising fee to an advertiser on the advertising homepage according to the number of times that the advertisement is posted, the number of times the user surfs the advertising homepage from the advertising homepage using the link system. A charge distribution system, wherein the advertisement posting homepage is divided into a plurality of groups in accordance with the ranking, and the ranking is ranked from the top to the bottom, and a charge corresponding to each of the ranks is distributed to the advertisement publisher. 2. The fee distribution system according to claim 1, wherein the advertisement fee is distributed only to the advertisers of the advertisement posting homepage ranked in a range from the highest rank to an arbitrary rank. 3. The advertisement homepage includes an advertisement created by an advertisement publisher according to the content of the advertisement homepage, and the advertisement included in the advertisement homepage is divided into a plurality of groups and ranked. The fee distribution system according to claim 1, wherein the fee corresponding to each of the ranks is distributed to the advertisement publisher. 4. When a link system for surfing an advertisement homepage based on address information selected on a screen of an advertisement insertion homepage including an advertisement with address information is used, the advertisement homepage is surfed. A fee distribution system for distributing an advertising fee to an advertiser of the advertisement posting homepage according to the number of times that the advertisement is posted, the number of times that the advertisement posting homepage is surfed from the advertisement posting homepage to the advertisement homepage using the link system. A counting step of counting for each of the advertisement posting homepages; a ranking step of dividing the advertisement posting homepages into a plurality of groups according to the number of times of surfing the Internet to rank from top to bottom; Before paying the advertising fee A distribution step of distributing in accordance with each of the ranks. 5. The fee distribution method according to claim 3, wherein the advertisement fee is distributed only to the advertisers of the advertisement posting homepage ranked in a range from the highest rank to an arbitrary rank. 6. The advertisement homepage includes an advertisement created by an advertisement publisher according to the content of the advertisement homepage. The advertisement included in the advertisement homepage is divided into a plurality of groups and ranked. 6. The fee distribution method according to claim 4, wherein the fee corresponding to each of the ranks is distributed to the advertisement publisher. 7. A storage medium storing a program for executing the charge distribution method according to claim 4. Description: 8. A server device for controlling a link system for surfing an advertisement insertion homepage including an advertisement with address information and an advertisement homepage displayed based on the address information, wherein the advertisement insertion homepage is A control unit that controls a link system that surfs the advertisement homepage with the Internet; a storage unit that stores the number of times the advertisement homepage is surfed using the link system for each advertisement insertion homepage; According to the number of times of surfing performed, the advertisement posting homepage is divided into a plurality of groups and ranked from the top to the bottom, and the advertisement fee paid to the advertiser of the advertisement posting homepage corresponds to each of the ranks A charge distribution unit that distributes A server device comprising: