JP2002007848A - Transaction system in network - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve the degree of understanding of users on commodities and services in the transaction making use of a network. SOLUTION: In the network using an electric communication medium, a server displays the service information to a client, and a designated part capable of making a designation by the client is provided in the service information. The next service information is displayed by designating the designated part by the client, and a service information displaying means in which the transition of the service information is combined so as to form a predetermined purpose intended by the server is provided.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a transaction system for selling goods, providing services, soliciting members, and the like using a network.

[0002]

2. Description of the Related Art With the spread of the Internet, various information can be easily obtained from a terminal in clear photos and moving images, and it is possible to obtain products and provide services without directly viewing the information. And the number of users is increasing year by year.

[0003]

However, depending on the type of product or service, such as functional food, beauty products, investment in stocks and product transactions, etc., the content cannot be understood or even if it can be understood, In the end, it is necessary to read the text of the homepage, and in the end, it will be just reading the catalog.

[0004]

SUMMARY OF THE INVENTION The present invention has been made in view of the above, and in a network using a telecommunications medium, a server presents service information to a client, and the service information includes Is provided, and the client displays the next service information by designating the designation section, and the transition of the service information is performed for a specific purpose intended by the server. By having the service information presenting means combined so as to form the following, the client can sufficiently browse the information provided by the server, and the client can acquire the knowledge of the products and services without difficulty,
Ultimately, the server will provide an overall understanding of the products and services that are being sold and offered.

[0005] The network using the telecommunications medium in the present invention includes the Internet, an intranet, an extranet, other networks formed by personal computer communication, and networks using terminals such as mobile phones. A server is a company for the purpose of selling products, providing services, recruiting specific members, soliciting investment, etc.
Indicates an organization, group, group, or company, organization, group, group, etc. for recruiting members.
The client indicates a general user, but is not particularly limited as long as the client accesses the client.

[0006] The service information is information displayed on the terminal, and presents a combination of a photograph, a text, and a moving picture. In the case of the Internet, it is a home page, mail, or the like, and mainly data created by HTML is exemplified. However, in the case of personal computer communication, the present invention is not limited to this. The selection unit is an icon on the screen, or another equivalent thereof, at least a pointer that moves on the screen in conjunction with a mouse operation, a part specified by a keyboard operation, and does not exist on the screen. May be good.

Displaying the next service information by selecting the selection unit means that a part of or all of the image changes when the user performs a specific selection operation on the screen. More specifically, it shows a case where a photograph, a voice, a sentence changes, or a case where the whole screen changes so as to go to the next page.

[0008] The transition of service information obtained over time by selection forms a specific purpose, for example, one piece of service information is fragmentary, such as information indirectly related to a product. In addition, they have relevance to each other, and when this service information is selected, the user reaches a state where the essence of the product or service can be understood. Transition by selecting service information
For example, it is preferable that the service information is provided and selected so as to be enjoyed and naturally understood, rather than being mainly composed of a quiz format or a questionnaire format.

The present invention further comprises means for monitoring the transition of the client service information designation and selection action itself, analyzing its temporal pattern, and adjusting the contents of the next service information. The server monitors the access status, analyzes the client's request and preference based on the access pattern, determines what information is to be given to the client, and provides the client with service information based on the information. After performing the designated selection operation, change and output.

By this operation, the information required by the client can be accurately transmitted, and the product and service can be understood by the client. In addition, depending on the selection status of the service information of the client, it becomes a judgment material for determining the willingness to purchase and the like.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention is mainly used in an Internet-like network, wherein a client has a terminal capable of connecting to the Internet, and a server comprises:
Shows at least the homepage posted on the Internet. The server and the client connect to the Internet via a connection intermediary service provider, and the server preferably functions also as the provider.

[0012] For example, the user specifies a homepage whose contents indicate interest. On the homepage, for example, a quiz is shown, and icons corresponding to various answer examples for the quiz are arranged so as to be selected. The quiz has a fragmentary content directly or indirectly to what the server ultimately aims at, such as a product or service.
Also, if the server ultimately aims at, for example, the sale of a product, it may show the functionality of the product in an easy-to-understand manner, and may be part of a story.

The user clicks a corresponding icon or the like to give the answer. If you are correct, move your homepage to advance the next story, if wrong,
The reasons for the mistakes are explained, and the homepage shifts to progress the story. In this way, by clicking on the homepage and designating the progress of a certain story, the user can browse the contents of the server, such as products and services, in a manner that interests them. In addition, it enables the legitimacy of the allegations to be understood in an easy-to-understand manner.

On the other hand, by temporarily recording the selected path of the homepage and appropriately changing and displaying the homepage with more easily understandable contents, the user's request,
It captures the desire and makes it possible to provide information according to the needs of the user.

[0015]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described in detail with reference to the drawings. In FIG. 1A, each of a client and a server has a terminal capable of connecting to a network, and at least a terminal (user terminal) 100 of the client.
Has an environment driven by a browser capable of referring to a homepage and a recording unit for temporarily recording data. The recording unit is a cache, cookie formed by browser software
It may be formed independently of the (cookie) area.

FIG. 1B shows three simple examples of displaying the home page of the browser software displayed on the terminal monitor. a4, b4, and c4 are texts, images, and audio data provided by the server,
The area up to a3 is an icon or a part corresponding thereto, and when this is specified by clicking or the like with the pointer P, the next page is charged. The same applies to b1 to b3 and c1 to c3. This can be directly replaced with a keyboard key such as a shortcut key or any other specifiable one.

The so-called homepage is HTML, pe
rl, CGI, JAVA (registered trademark), and the like, and the operation of the present invention is also mainly formed by executing the script language based on the homepage sent to the user terminal.

As shown in FIG. 1 (C), the server terminal 101 is an icon or other part existing on each home page, and is designated by an icon or the like in response to each page where a plurality of home pages exist. Are managed in a grouped state. For example, on a browser, a1
Is clicked, U11 of a11-a13
The RL is automatically specified by the URL data before and after temporarily stored. This automatic designation means that the relationship between the homepage and the user's request or understanding is presumed or statistically determined, and the next appropriate file is associated with the recorded designated file in advance. Indicates the status. In addition, the server obtains the file name specified based on the progress and the file name specified last by the user, so that the user's request, desire, etc. can be understood even if the user is not specified. It is possible to improve the homepage and respond to users. In this way, the same URL file is specified for one URL specification of a normal homepage, whereas in the present invention, different URL files are specified by URL specification information stored in advance. I have. As a result, accurate information can be provided according to the user's request.

An example of the operation in this case will be described.
The user terminal 100 specifies the URL of the homepage established by the server terminal 101 (102). The server terminal 101 transmits the specified URL file (10
3). The user terminal 100 receives the URL file and temporarily stores the identification symbol of the URL file in the above-described cookie file or cache file. This URL file is developed on the browser software. One example of this is shown in (B-1) of FIG.
Shown in

The user moves the pointer P and clicks on a1. At this time, the browser refers to the temporarily stored identification symbol by the operation of the file corresponding to the URL. If this is the first time, the user terminal requests the server 101 to send a URL (for example, http // www. ***. Com / a11.htm) with the name of a11 (FIG. 1A). (104)). If the temporarily stored data describes other data (for example, if this file is suddenly specified or the same file is repeatedly specified), and a1 is clicked, Based on the data, a URL file name with a12 or another symbol is transmitted to the server 101 (for example, http // www. ***. Com / a12.htm) (FIG. 1).
(A) (104)).

The server terminal 101 has a UR with a12
Send the L file to the user terminal 100 (FIG. 1A)
(105)). The user terminal 100 further stores the identification symbol (for example, <a1 \ a99 \><a1 \ a12>) of the URL file in the storage unit and displays it on the browser software screen (FIG. 1B). (B-2)). The user then clicks the icon b1 on this screen. Referring to the designated file b11 and the temporarily stored data, a URL file name is formed and transmitted to the server 101 (FIG. 1).
(A) 106). The server terminal 101 transmits the specified URL file b12 to the user terminal 100 (FIG. 1 (A) 107). The user terminal 100 that has received the URL file b12 displays the URL file b12 on the display unit of the browser software (B-3).

Next, when the user returns to the previous page again, in this case, the cached URL file is called and displayed. At this time, the URL file name is temporarily stored. Next, when the same icon is clicked again or another icon is clicked, the temporarily stored identification code of the URL file is referred to,
The RL file name b13 may be selectively created. In this case, the file b13 is more detailed than the file b12 or a file that advises the user,
Information can be provided by a homepage that understands the customer's intention more. When the product purchase or service provision is finally reached, or when there are various individual questions, for example, c1 of B-3 shown in FIG. 1B is designated. When c1 is designated, the c99 file is determined or created by referring to the stored history data of the homepage, and transmitted to the server. Specified file name c99
Can understand the time-dependent path of the URL file specified by the user, and can obtain information such as the user's request and personality.

The data specified by the user and
The file name determined by referring to the accumulated data is stored in a table in advance, and is recorded in a predetermined area of the user terminal when the server accesses the server for the first time, and disconnects the home page. Then, something that is erased in some cases is shown. In addition, a file name designated by the user may be created based on a sequential algorithm instead of being converted into a table and replaced with an algorithmic form such as a program, but is not particularly limited thereto.

Although the present embodiment is directed to a system for browsing a normal homepage, the server may be burdened with accumulating the progress of data specified by the user on the server side. System. In this case, the server obtains the domain of the user directly connected, monitors the file name and domain requested by the user, monitors the transition specified by the user, and sends the adjusted file each time You may.

[0025]

As described in detail above, the present invention allows a user to browse a plurality of homepages continuously while allowing the user to select and specify various homepages and to understand the simple contents, and to provide the user with the knowledge necessary for communicating products, services and other information. In addition to recording and analyzing the progress of the designated selection of the homepage, the server side surely grasps the information that the user wants to know or requests, and aims to increase the willingness to purchase the product. And increase the satisfaction of purchasing the product or service.

[Brief description of the drawings]

FIG. 1 is a diagram illustrating the present invention.

[Explanation of symbols]

 100 User terminal 101 Server terminal 102-107 Data movement

Claims (4)

[Claims] 1. In a network using a telecommunications medium, a server presents service information to a client, and the service information is provided with a designation unit capable of designating the client, and the client is provided with the designation unit. The next service information is displayed by designating the designation unit, and the network has service information presentation means combined so that the transition of the service information forms a specific purpose intended by the server. Trading system in. 2. A transaction system in a network according to claim 1, wherein said service information has a content such as a quiz format, a question response format, or the like, which guides the client to designate a designated section. 3. The transaction system in a network according to claim 1, wherein the specified temporal pattern information of the service information is temporarily stored, and the next service information is determined based on the stored information. 4. The service information is a home page,
The system according to claim 1, wherein the network is the Internet.