IN2015DN03817A - - Google Patents

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Publication number
IN2015DN03817A
IN2015DN03817A IN3817DEN2015A IN2015DN03817A IN 2015DN03817 A IN2015DN03817 A IN 2015DN03817A IN 3817DEN2015 A IN3817DEN2015 A IN 3817DEN2015A IN 2015DN03817 A IN2015DN03817 A IN 2015DN03817A
Authority
IN
India
Prior art keywords
entity
advertisement
search query
user
corresponds
Prior art date
Application number
Inventor
Gideon Wald
Kathryn Cushing
Tzius Thomas Christain Wil
Gregory Matthew Marra
Original Assignee
Google Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google Inc filed Critical Google Inc
Publication of IN2015DN03817A publication Critical patent/IN2015DN03817A/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)

Abstract

Various aspects of the subject technology relate to systems methods and machine readable media for targeting an advertisement based on an entity. A system is configured to receive a search query submitted by a user identify an entity in a concept entity graph based on the search query determine whether an advertisement corresponds to the identified entity and provide if the advertisement corresponds to the entity the advertisement for display to the user.
IN3817DEN2015 2012-10-31 2013-10-22 IN2015DN03817A (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US201261720950P 2012-10-31 2012-10-31
US13/781,541 US20140122234A1 (en) 2012-10-31 2013-02-28 Entity based advertisement targeting
PCT/US2013/066219 WO2014070530A1 (en) 2012-10-31 2013-10-22 Entity based advertisement targeting

Publications (1)

Publication Number Publication Date
IN2015DN03817A true IN2015DN03817A (en) 2015-10-02

Family

ID=50548240

Family Applications (1)

Application Number Title Priority Date Filing Date
IN3817DEN2015 IN2015DN03817A (en) 2012-10-31 2013-10-22

Country Status (6)

Country Link
US (1) US20140122234A1 (en)
EP (1) EP2915122A4 (en)
KR (1) KR102212155B1 (en)
CN (1) CN104769624A (en)
IN (1) IN2015DN03817A (en)
WO (1) WO2014070530A1 (en)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9251285B2 (en) * 2013-03-15 2016-02-02 TeamUp, Oy Method, a system and a computer program product for scoring a profile in social networking system
US20140278983A1 (en) * 2013-03-15 2014-09-18 Microsoft Corporation Using entity repository to enhance advertisement display
US9311414B2 (en) * 2013-06-14 2016-04-12 Google Inc. Systems and methods of selecting content based on aggregate entity co-occurrence
US11194818B1 (en) * 2014-05-19 2021-12-07 Google Llc Promoting social media content in search
US9954813B2 (en) * 2015-02-20 2018-04-24 Victory Square Media Inc. Method and system for facilitating publication of a media file at a scheduled time
US20170287012A1 (en) * 2016-03-31 2017-10-05 Criteo, SA Application Customization Based on User Data

Family Cites Families (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020002552A1 (en) * 2000-06-30 2002-01-03 Schultz Troy L. Method and apparatus for a GIS based search engine utilizing real time advertising
US20050149538A1 (en) * 2003-11-20 2005-07-07 Sadanand Singh Systems and methods for creating and publishing relational data bases
WO2008045981A2 (en) * 2006-10-10 2008-04-17 Secondspace, Inc. Virtual network of real-world entities
US7860859B2 (en) * 2007-06-01 2010-12-28 Google Inc. Determining search query statistical data for an advertising campaign based on user-selected criteria
AU2008288885B2 (en) * 2007-08-20 2012-12-06 Facebook, Inc. Targeting advertisements in a social network
US8768922B2 (en) * 2008-02-08 2014-07-01 Microsoft Corporation Ad retrieval for user search on social network sites
US8315953B1 (en) * 2008-12-18 2012-11-20 Andrew S Hansen Activity-based place-of-interest database
JP4953474B2 (en) * 2009-07-28 2012-06-13 ヤフー株式会社 SNS site introduction server and SNS site introduction method
KR20110032878A (en) * 2009-09-24 2011-03-30 김석기 Keyword ad. method and system for social networking service
US20110307482A1 (en) * 2010-06-10 2011-12-15 Microsoft Corporation Search result driven query intent identification
US20120150657A1 (en) * 2010-12-14 2012-06-14 Microsoft Corporation Enabling Advertisers to Bid on Abstract Objects
KR20120118605A (en) * 2011-04-19 2012-10-29 에스케이플래닛 주식회사 System for providing social network based advertising service and method using the same
US9183310B2 (en) * 2012-06-12 2015-11-10 Microsoft Technology Licensing, Llc Disambiguating intents within search engine result pages
KR20120088635A (en) * 2012-06-27 2012-08-08 주식회사 내일비 a business method using targeted advertisements based on bucketlist generated by user's social network activities
US9104787B2 (en) * 2012-12-14 2015-08-11 Microsoft Technology Licensing, Llc Augmenting search results with relevant third-party application content

Also Published As

Publication number Publication date
EP2915122A1 (en) 2015-09-09
EP2915122A4 (en) 2016-06-15
KR20150083866A (en) 2015-07-20
WO2014070530A1 (en) 2014-05-08
CN104769624A (en) 2015-07-08
US20140122234A1 (en) 2014-05-01
KR102212155B1 (en) 2021-02-04

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