JP4953474B2 - SNS site introduction server and SNS site introduction method - Google Patents

Description

  The present invention relates to an SNS site introduction server and an SNS site introduction method that coexist with an advertisement distribution server that distributes advertisements and other Web contents to an advertisement area of a Web page in response to a browsing request from a client terminal.

  In recent years, blogs and homepages with diaries that talk about personal feelings are open to the public, but no one can talk to them. There are a number of criminal reserves that can dye.

  In this situation, there are consulting sites such as SNS (Social Networking Service) that encourages mental care to save those suicidal candidates who commit suicide or crimes after suffering from suicide or crimes. To do. Such sites can encourage suicide volunteers and criminal reserves to communicate with counselors and psychiatrists to prevent suicide and crime.

  On the other hand, when a web page viewer requests browsing of a desired page, content-matching advertisement distribution that provides an advertisement-related content to the web page viewer by adding an advertisement related to the content of the page to the content A system is disclosed (for example, see Patent Document 1).

JP 2007-286833 A

  However, it is difficult for suicide applicants and criminal reserve armies to find a consultation site such as SNS for suicide prevention and crime prevention by themselves. Furthermore, in the first place, such suicide applicants do not search suicide prevention sites, but rather browse and search Web content that encourages them, and at such timing. It is desirable to guide the SNS site for suicide prevention. Thus, although there is an SNS site for the purpose of preventing suicide and crime, there is a possibility that the function is not fully utilized.

  Moreover, the content match type advertisement distribution system as disclosed in Patent Document 1 distributes content by simply adding a target advertisement to the content advertisement area. Therefore, it was not used at all for the introduction of sites such as suicide prevention.

  The present invention has been proposed in view of such conventional problems, and the purpose of the present invention is to provide link information to a predetermined SNS site for suicide deterrence in a client terminal using an existing advertisement area. An object is to provide an SNS site introduction server and an SNS site introduction method that can be displayed.

  (1) Page content analysis means for analyzing the content of a Web page received from a client terminal, an advertisement matching means for matching an advertisement related to the analysis content analyzed by the page content analysis means, and the advertisement matching means A page synthesizing unit that synthesizes an advertisement matched with a predetermined advertisement area of the web page, and a case where the content analyzed by the page content analysis unit does not include a predetermined advertisement keyword and includes a predetermined keyword. SNS link distribution switching determination means for determining switching to the distribution of SNS link information, and matching the predetermined SNS link information by stopping the processing of the advertisement matching means in response to switching to the distribution of the SNS link information SNS link information matching means, and further, the page Forming means, SNS site introducing server, wherein the SNS link information matching means for synthesizing the predetermined advertisement area instead of the advertisement the SNS link information matched.

  According to the SNS site introduction server described in (1), when it is determined that the predetermined advertisement keyword is not included in the Web page received from the client terminal and that the predetermined keyword is included. Switches to delivery of predetermined SNS link information. And according to this switching, the process of an advertisement matching means is stopped and a matching of SNS link information is performed instead. Further, the matched SNS link information is combined with a predetermined advertisement area instead of the advertisement. Then, the Web page matched with this SNS link information is distributed to the client terminal. Therefore, a predetermined advertisement keyword is included in a predetermined advertisement area in which a predetermined advertisement keyword is included in a Web page requested to be browsed or an advertisement is only attached in a normal time when the predetermined keyword is not included. Since the SNS link information related to the predetermined SNS is displayed on the client terminal when it is determined that the predetermined keyword is included, an SNS for preventing suicide and crime prevention, etc. You can be guided to a consultation site. In addition, link information to a predetermined SNS site for suicide suppression or the like can be displayed by using an SNS site introduction server that coexists with an existing advertisement distribution server that simply synthesizes an advertisement in an advertisement area. Therefore, it is not necessary to construct a new Web server system or the like in order to display the predetermined SNS information, and costs can be suppressed.

  (2) The SNS link distribution switching determination unit determines whether to switch to the distribution of the predetermined SNS link information when the content analyzed by the page content analysis unit includes the predetermined keyword in a state matching a predetermined rule. The SNS site introduction server according to (1), characterized in that:

  According to the SNS site introduction server described in (2), when the content analyzed by the page content analysis means includes a predetermined keyword in a state matching a predetermined rule, switching to distribution of SNS link information is performed. Therefore, for example, when a predetermined rule is a combination having a co-occurrence relationship with a plurality of keywords, or a combination having a connection relationship with a plurality of keywords, etc. Is matched with SNS link information instead of a normal advertisement. Therefore, the predetermined keyword combination method that is often used in the blog or the suicide application site or the Web page on which the murder manual is frequently viewed by the suicide applicant or the criminal reserve army is prescribed in advance as a predetermined rule. deep. When a browser requests browsing of a Web page that matches the rule using the keyword combination via the client terminal, the link information to the SNS site is matched with the advertisement area of the Web page. And distributed to the client terminal. Therefore, since the SNS link information related to the suicide prevention site or the like is displayed on the client terminal, the viewer can be guided to a consultation site such as an SNS for suicide prevention or crime prevention.

  (3) a page content analysis step for analyzing the content of the web page received from the client terminal, an advertisement matching step for matching an advertisement related to the analysis content analyzed by the page content analysis step, and the advertisement matching step A page composition step for synthesizing an advertisement matched with a predetermined advertisement area of the Web page, and a case where the content analyzed by the page content analysis step does not include a predetermined advertisement keyword and includes a predetermined keyword. SNS link distribution switching determination step for determining switching to the distribution of SNS link information, and matching the predetermined SNS link information by stopping the processing of the advertisement matching step in response to switching to the distribution of the SNS link information SNS link information matching Comprising a step, a further said page synthesizing step, SNS Site introduction wherein the synthesis of SNS link information the SNS link information matching step is matched to the predetermined advertisement area instead of the advertisement.

  According to the SNS site introduction method described in (3), when it is determined that a predetermined advertisement keyword is not included in the Web page received from the client terminal and that the predetermined keyword is included. Switches to delivery of predetermined SNS link information. And according to this switching, the process of an advertisement matching means is stopped and a matching of SNS link information is performed instead. Further, the matched SNS link information is combined with a predetermined advertisement area instead of the advertisement. Then, the Web page matched with this SNS link information is distributed to the client terminal. Therefore, a predetermined advertisement keyword is included in a predetermined advertisement area in which a predetermined advertisement keyword is included in a Web page requested to be browsed or an advertisement is only attached in a normal time when the predetermined keyword is not included. Since the SNS link information related to the predetermined SNS is displayed on the client terminal when it is determined that the predetermined keyword is included, an SNS for preventing suicide and crime prevention, etc. You can be guided to a consultation site. In addition, link information to a predetermined SNS site for suicide suppression or the like can be displayed by using an SNS site introduction server that coexists with an existing advertisement distribution server that simply synthesizes an advertisement in an advertisement area. Therefore, it is not necessary to construct a new Web server system or the like in order to display the predetermined SNS information, and costs can be suppressed.

  ADVANTAGE OF THE INVENTION According to this invention, the link information to the predetermined | prescribed SNS site for suicide suppression etc. can be displayed in a client terminal using the existing advertisement area | region.

It is a figure which shows the structural example of the SNS site introduction server for implement | achieving the delivery method of this embodiment. It is a figure which shows the switching determination keyword * rule DB of the said embodiment. It is a figure which shows advertisement DB of the said embodiment. It is a figure which shows SNS link information DB of the said embodiment. It is a figure which shows the processing flow of the SNS site introduction server and client terminal of the said embodiment. It is a figure which shows the example of a display in the client terminal in the said embodiment.

  The SNS site introduction method of the present invention is used to distribute predetermined SNS link information when the content of analyzing a web page received from a client terminal does not include a predetermined advertisement keyword and includes a predetermined keyword. By switching, it is possible to display link information to the SNS site on the client terminal by synthesizing predetermined SNS link information instead of the advertisement in a predetermined advertisement area where the advertisement is normally combined. In the following, an SNS site introduction server 10 coexisting with an advertisement distribution server suitable for realizing the SNS site introduction method of the present invention will be described with reference to FIGS.

[Description of SNS site introduction server 10]
The SNS site introduction server 10 is provided in combination with an existing advertisement distribution server, and includes a page request reception unit 11, a page content analysis unit 12, an SNS link distribution switching determination unit 13, an advertisement matching unit 14, and an SNS link information matching unit 15. , Page composition means 16, page distribution means 17, switching determination keyword / rule database (DB) 21, advertisement database (DB) 22, and SNS link information database (DB) 23.

  The page request accepting unit 11 accepts a web page browsing request from the client terminal. The page content analysis unit 12 analyzes the content of the Web page received by the page request reception unit 11. Specifically, the text in the Web page received by the page request receiving means 11 is morphologically analyzed and classified into parts of speech.

  The switching determination keyword / rule DB 21 stores a predetermined keyword related to each predetermined SNS site and a determination rule / keyword regarding a predetermined rule for the predetermined keyword with respect to a plurality of predetermined SNS sites. Details will be described with reference to FIG. The advertisement DB 22 stores link information including a link to a predetermined advertisement site, advertisement keywords related to each advertisement site, and an advertisement banner corresponding to the advertisement site. The SNS link information DB 23 stores link information including a link to a predetermined SNS site, and an SNS banner corresponding to the SNS site. As link information stored in the advertisement DB 22 and the SNS link information DB 23, information of URL (Uniform Resource Locator) is stored for each advertisement site or each SNS site.

  The SNS link distribution switching determination unit 13 is a predetermined case stored in the switching determination keyword / rule DB 21 when the analysis content analyzed by the page content analysis unit 12 does not include a predetermined advertisement keyword stored in the advertisement DB 22. If it is included in a state that matches a predetermined rule for the keyword, it is determined whether or not to switch to distribution of predetermined SNS link information. Specifically, when a predetermined advertisement keyword is not included, the analysis is performed when the predetermined rule is a combination having a co-occurrence relationship with a plurality of keywords or a combination having a connection relationship with a plurality of keywords. It is determined whether the selected keyword matches this rule. If it is included in a state that matches a predetermined rule for a predetermined keyword, it is switched to the distribution of the Web page matched with the SNS link information instead of the distribution of the Web page matched with the link information to the advertisement site.

  The advertisement matching unit 14 is not included by the SNS link distribution switching determination unit 13 in a state that matches the predetermined rule for the predetermined keyword stored in the switching determination keyword / rule DB 21, and is not included in the predetermined SNS link information. When it is not determined to switch to distribution, the advertisement keyword stored in the advertisement DB 22 is referred to, the link information determined to match the predetermined advertisement keyword, and the web page received from the client terminal for the browsing request Match the advertising area.

  The SNS link information matching unit 15 is a state in which the analysis content analyzed by the page content analysis unit 12 by the SNS link distribution switching determination unit 13 matches a predetermined rule for a predetermined keyword stored in the switching determination keyword / rule DB 21. And the processing of the advertisement matching unit 14 is stopped and the SNS link information DB 23 is referred to, and the SNS link information DB 23 is referred to. The link distribution switching determination means 13 matches the link information to the SNS site that matches the predetermined rule for the predetermined keyword with the advertisement area of the Web page that has received the browsing request from the client terminal.

  The page synthesizing unit 16 synthesizes the link information matching the advertisement area of the web page matched by the advertisement matching unit 14 or the web page matched by the SNS link information matching unit 15. The page distribution unit 17 distributes the Web page synthesized by the page synthesis unit 16 to the client terminal.

[Switching determination keyword / rule DB 21]
The switching determination keyword / rule DB 21 will be described with reference to FIG. The switching determination keyword / rule DB 21 stores a plurality of determination keyword / rules as predetermined rules for predetermined keywords for each KeyID. KeyID is used to uniquely identify a predetermined rule for a predetermined keyword. As the determination keyword rule, a combination having a co-occurrence relationship with a plurality of keywords or a combination having a connection relationship with a plurality of keywords is stored. A keyword is a word composed of nouns representing things that mainly act as subjects or objects in sentences.

  A combination having a co-occurrence relationship with a plurality of keywords refers to, for example, a part-of-speech that has been morphologically analyzed and classified by the page content analysis unit 12 by referring to the determination keyword / rule of KeyID “abc” in the switching determination keyword / rule DB 21. On the basis of this, it means a combination in which the keywords “suicide” and “hydrogen sulfide” are used at the same time in a Web page received a browsing request from a client terminal. For example, referring to a determination keyword / rule of KeyID “xyz” in the switching determination keyword / rule DB 21, the combination of words connected to a plurality of keywords refers to a part of speech that is morphologically analyzed and classified by the page content analysis unit 12. Based on the above, it is a combination in which the keywords “meeting” and “site” continue to be connected in the Web page received from the client terminal.

  In addition, the predetermined rule for the predetermined keyword defines a keyword related to each SNS site and a rule for the keyword. For example, the determination keyword / rule of KeyID “abc” in the switching determination keyword / rule DB 21 is a determination keyword / rule regarding a suicide prevention site. That is, when a suicide applicant or the like browses or searches a web content that promotes suicide, he or she is likely to browse a web page that matches the determination keyword / rule of the KeyID “abc”. Conceivable. Therefore, an SNS that leads to a suicide prevention SNS site or the like that promotes prevention of suicide in an advertisement area where an advertisement is normally displayed at such a timing when a suicide applicant or the like tries to browse such a web page. It is determined to switch to the distribution state of the SNS link information for displaying the link.

[Advertising DB 22]
The advertisement DB 22 will be described with reference to FIG. The advertisement DB 22 stores, for each advertisement ID, an advertisement URL as advertisement site link information, a plurality of advertisement keywords as advertisement site matching information, and an advertisement banner corresponding to the advertisement site. The advertisement ID is used to uniquely identify the advertisement URL and the advertisement keyword. As an advertisement keyword, a plurality of keywords are stored for each advertisement URL. An advertising keyword is a word composed of nouns representing things that mainly serve as subjects or objects in sentences. The advertising banner is formed by an elongated headline image or the like on which a guidance text for guiding the advertising site is posted. The advertising banner is a GIF (Graphics Interchange format), JPG (Joint Photographic Experts Group), or PNG (Portable Network) Graph. Is stored in the format.

  As the advertisement keyword, a keyword related to each advertisement site is defined. For example, the advertisement keyword of the advertisement ID “0001” is an advertisement keyword related to car insurance. That is, a person considering car insurance can browse a web page that matches the advertisement keyword of the advertisement ID “0001” when browsing or searching the web content displayed for the car insurance. It is considered that the nature is high. Therefore, when a person who thinks about car insurance wants to browse such a web page, link information that leads to an advertisement site related to car insurance is displayed in the advertisement area of the web page.

[SNS link information DB 23]
The SNS link information DB 23 will be described with reference to FIG. The SNS link information DB 23 stores, for each SNS ID, an SNS URL as link information of the SNS site and an SNS banner corresponding to the SNS site. The SNS banner is formed by an elongated headline image or the like for guiding the SNS site, and is stored in a format such as GIF, JPG, or PNG.

  The SNS ID is used to uniquely identify the SNS URL. The SNS ID corresponds to the Key ID of the switching determination keyword / rule DB in FIG. That is, the determination keyword / rule of the switching determination keyword / rule DB 21 of FIG. 2 and the SNS URL of the SNS link information DB 23 of FIG. 3 are stored in association with each other via the KeyID and the SNS ID. Therefore, for example, as the SNS URL corresponding to the determination keyword rule ““ suicide ”and“ hydrogen sulfide ”co-occur”, the URL of the SNS site related to the suicide prevention site is stored. Therefore, when browsing or searching for Web content that encourages suicide, suicide applicants, etc. try to browse a Web page that matches the KeyID judgment keyword / rule. Normally, an SNS link that leads to a suicide prevention SNS site that promotes prevention of suicide is displayed in the advertisement area where the advertisement is displayed.

  An SNS site introduction server 10 suitable for realizing the SNS site introduction method of the present embodiment is applied to a computer and its peripheral devices. Each means (each unit) in the present embodiment is configured by hardware included in a computer and its peripheral devices, and software that controls the hardware.

  The hardware includes a CPU as a control device (control unit), a storage device (storage unit), a communication device (communication unit), a display device (display unit), and an input device (input unit). Examples of the storage device (storage unit) include a memory (RAM, ROM, etc.), a hard disk drive (HDD), and an optical disk (CD, DVD, etc.) drive. Examples of the communication device (communication unit) include various wired and wireless interface devices. Examples of the display device (display unit) include various displays such as a liquid crystal display and a plasma display. Examples of the input device (input unit) include a keyboard and a pointing device (such as a mouse and a tracking ball).

  The software includes a computer program and data for controlling the hardware. The computer program and data are stored in a storage device (storage unit), and are appropriately executed and referenced by a control device (control unit). Further, the computer program and data can be distributed via a communication line, and can be recorded and distributed on a computer-readable medium such as a CD-ROM. Although detailed description is omitted, the client terminal has the same hardware configuration as that of the SNS site introduction server 10.

  The hard disk drive stores various programs for causing the hardware to function as the SNS site introduction server 10, programs for executing the functions of the invention, and the tables and records described above. The switching determination keyword / rule DB 21, the advertisement DB 22, and the SNS link information DB 23 of the SNS site introduction server 10 are realized by a hard disk drive.

[Processing flow]
FIG. 5 is a flowchart showing a flow of processing for realizing the SNS site introduction method of the present embodiment.

  S1: When a web page is browsed by the user, the control unit of the client terminal makes a web page browsing request to the SNS site introduction server 10 via the communication unit.

  S2: When a web page browsing request is made by the client terminal, the control unit (page request accepting unit 11) of the SNS site introduction server 10 accepts the web page request received from the client terminal.

  S3: Subsequently, the control unit (page content analysis unit 12) of the SNS site introduction server 10 analyzes the content of the Web page received by the page request reception unit 11. In this process, the text in the Web page for which the browsing request has been received by the client terminal is morphologically analyzed and classified into parts of speech.

  S4: Subsequently, the control unit (SNS link delivery switching determination unit 13) of the SNS site introduction server 10 is the case where the analysis content analyzed by the page content analysis unit 12 does not include the advertisement keyword stored in the advertisement DB 22. In addition, when it is included in a state matching the determination keyword / rule stored in the switching determination keyword / rule DB 21, it is determined whether or not to switch to delivery of predetermined SNS link information.

  S5: The control unit (advertisement matching unit 14) of the SNS site introduction server 10 includes the advertisement keyword stored in the advertisement DB 22 or stored in the switching determination keyword / rule DB 21 by the SNS link distribution switching determination unit 13. If it is not included in a state that matches the predetermined rule for the predetermined keyword and it is not determined to switch to the distribution of the predetermined SNS link information, the advertising keyword stored in the advertisement DB 22 is referred to. Thus, the advertisement link information determined to include the predetermined advertisement keyword and the advertisement banner corresponding to the advertisement are matched with the advertisement area of the web page received from the client terminal.

  In this matching, first, it is determined whether or not any of the advertisement keywords stored in the advertisement DB 22 is included in the analysis content analyzed by the page content analysis means 12. If it is determined by this determination that any one of the advertisement keywords is included, an advertisement URL corresponding to the advertisement keyword is determined as advertisement link information. Then, the determined advertisement link information and the advertisement banner corresponding to the advertisement are matched with the advertisement area of the web page.

  S6: The control unit (SNS link information matching unit 15) of the SNS site introduction server 10 does not include the advertisement keyword stored in the advertisement DB 22 by the SNS link distribution switching determination unit 13, and the switching determination keyword / rule DB 21 If it is determined that switching to delivery of predetermined SNS link information is included in a state that matches a predetermined rule for a predetermined keyword stored in, the processing by the advertisement matching unit 14 in step S5 is stopped. Then, referring to the link information stored in the SNS link information DB 23, the SNS link distribution switching determining unit 13 causes the link information to the SNS site that matches the predetermined rule for the predetermined keyword, and the SNS site View from the corresponding SNS banner and client terminal Matching the Web page of the advertising area that has received the required.

  This matching is performed by determining the SNS ID corresponding to the KeyID corresponding to the determination keyword / rule in the process of step S4 when it is determined that one of the determination keyword / rule matches the determination keyword / rule. This is determined with reference to the link information DB 23. Next, the SNS URL corresponding to this SNS ID is determined as SNS link information. Then, the determined SNS link information, the SNS banner corresponding to the SNS link information, and the advertisement area of the Web page are matched.

  S7: Next, the control unit (page composition unit 16) of the SNS site introduction server 10 matches the web page matched by the advertisement matching unit 14 in step S5 or the web page matched by the SNS link information matching unit 15 in step S6. The link information that matches the advertising area of is synthesized.

  S8: Next, the control unit (page distribution unit 17) of the SNS site introduction server 10 distributes the Web page synthesized by the page synthesis unit 16 in step S7 to the client terminal via the communication unit of the SNS site introduction server 10. To do.

  S9: The control unit of the client terminal receives the web page distributed from the SNS site introduction server 10 via the communication unit of the client terminal, and displays the received web page on the display unit.

[Display example on client terminal]
With reference to FIG. 6, a display example in which a Web page requested by a Web viewer through a client terminal is displayed on a display unit of the client terminal will be described.

  In FIG. 6, a blog page 101 spelling a suicide method that is a content that promotes suicide using the Web browser 100 is displayed on the display unit of the client terminal. In the blog page 101, an SNS banner corresponding to the SNS site in which links for guiding to a predetermined SNS site are provided in the upper advertisement area 102, the right advertisement area 103, and the lower advertisement area 104 of the blog page 101. Is displayed. In the URL display area 105 provided above the right advertisement area 103, a link to the SNS corresponding to the SNS site displayed in the right advertisement area is directly displayed.

  Although not shown, normally, in this blog page 101, links for guiding to a predetermined advertisement site are provided in the upper advertisement area 102, the right advertisement area 103, and the lower advertisement area 104 of the blog page 101. The advertisement banner corresponding to the advertisement site is displayed.

  Here, a web viewer who is a suicide applicant requests a web page browsing request including a combination of keywords having a co-occurrence relationship between “bring coal” and “suicide” as shown in FIG. 6 via a client terminal. Do. When there is a browsing request from the client terminal, the SNS site introduction server 10 refers to the switching determination keyword / rule DB 21 and performs a morphological analysis on this Web page and classifies it as part of speech. It is determined whether or not the determination keyword rule that co-occurs with “suicide” matches. As a result, when it is determined that the determination keyword / rule is met, as shown in FIG. 6, the upper advertisement area 102, the right advertisement area 103, and the lower area where the advertisement banner to the advertisement site is usually displayed. The advertisement area 104 is switched to the SNS banner corresponding to the SNS site in which a ring for guiding to the SNS site corresponding to the keyword rule determined to be matched is provided.

  As described above, in a normal case, it is determined that the predetermined advertisement area in which only the advertisement is displayed is included in a state that matches the predetermined keyword rule, so that the SNS link information related to the keyword rule is determined. Is displayed on the display unit of the client terminal. Therefore, when browsing the Web using keywords and rules frequently used by suicide applicants and criminal reserve forces, guide the Web viewer to a consultation site such as SNS for suicide prevention and crime prevention can do. In addition, link information to a predetermined SNS site for suicide suppression or the like can be displayed using an SNS site introduction server that coexists with an existing advertisement distribution server that simply displays an advertisement in the advertisement area at normal times. Therefore, it is not necessary to construct a new Web server system or the like in order to display the predetermined SNS information, and costs can be suppressed.

  Although the embodiment of the present invention has been described above, the present invention is not limited to the present embodiment, and modifications, improvements, and the like within the scope that can achieve the object of the present invention are included in the present invention. .

  For example, the SNS link information DB 23 stores an SNS URL indicating link information to the SNS site and an SNS banner, but is not limited thereto. For example, the SNS link information may be a guidance sentence formed by text for guiding the SNS site.

  In addition, when there is a request for browsing a Web page that is content that promotes suicide or crime, it is determined that the keyword rule included in the Web page matches the keyword rule corresponding to a plurality of SNS sites. In this case, SNS link information to a plurality of SNS sites determined to match may be matched with a web page requested to be browsed, the matched pages may be combined, and the web page may be distributed to the client terminal.

  The switching determination keyword / rule DB 21, the advertisement DB 22, and the SNS link information DB 23 are configured to be included in the SNS site introduction server 10, but are not limited thereto. For example, the switching determination keyword / rule DB server, the advertisement DB server, and the SNS link information DB server may be configured independently of the SNS site introduction server 10 as separate servers including the respective DBs.

DESCRIPTION OF SYMBOLS 10 SNS site introduction server 11 Page request reception means 12 Page content analysis means 13 SNS link delivery switching judgment means 14 Advertisement matching means 15 SNS link information matching means 16 Page composition means 17 Page delivery means 21 Switching judgment keyword / rule DB
22 Advertising DB
23 SNS link information DB

Claims (3)

Page content analysis means for analyzing the content of the web page received from the client terminal;
An advertisement matching means for matching an advertisement related to the analysis content analyzed by the page content analysis means;
Page combining means for combining the advertisement matched by the advertisement matching means with a predetermined advertisement area of the web page;
SNS link distribution switching determination means for determining whether to switch to distribution of predetermined SNS link information when the content analyzed by the page content analysis means does not include a predetermined advertisement keyword and includes a predetermined keyword;
SNS link information matching means for matching predetermined SNS link information by stopping processing of the advertisement matching means in response to switching to the delivery of the SNS link information,
Further, the page synthesizing unit synthesizes the SNS link information matched by the SNS link information matching unit into the predetermined advertisement area instead of the advertisement.   The SNS link distribution switching determination means performs a determination to switch to distribution of the predetermined SNS link information when the content analyzed by the page content analysis means includes the predetermined keyword in a state matching a predetermined rule. The SNS site introduction server according to claim 1, wherein the SNS site introduction server is characterized. A page content analysis step for analyzing the content of the web page received from the client terminal;
An ad matching step for matching an advertisement related to the analysis content analyzed by the page content analysis step;
A page synthesis step of synthesizing the advertisement matched by the advertisement matching step into a predetermined advertisement area of the web page;
An SNS link distribution switching determination step for determining whether to switch to distribution of predetermined SNS link information when the content analyzed by the page content analysis step does not include a predetermined advertisement keyword and includes a predetermined keyword;
An SNS link information matching step that stops processing of the advertisement matching step and matches predetermined SNS link information in response to switching to delivery of the SNS link information,
Further, the page composition step synthesizes the SNS link information matched in the SNS link information matching step into the predetermined advertisement area instead of the advertisement.

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