IN2013CN00298A - - Google Patents

Info

Publication number
IN2013CN00298A
IN2013CN00298A IN298CHN2013A IN2013CN00298A IN 2013CN00298 A IN2013CN00298 A IN 2013CN00298A IN 298CHN2013 A IN298CHN2013 A IN 298CHN2013A IN 2013CN00298 A IN2013CN00298 A IN 2013CN00298A
Authority
IN
India
Prior art keywords
user
advertisements
advertisement
interactive
exposure
Prior art date
Application number
Inventor
Kabir Kasargod
Brian Minear
Original Assignee
Qualcomm Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Qualcomm Inc filed Critical Qualcomm Inc
Publication of IN2013CN00298A publication Critical patent/IN2013CN00298A/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Apparatus and methods trigger delivery of interactive advertisements to devices such as wireless mobile devices based upon exposure of a user to non interactive advertisements. The non interactive advertisements may include advertisements such as publicly displayed billboards or video advertisements embedded into broadcast programming. There are many places and many instances where a device user may be exposed to an advertisement and often the user does not have the ability to retain information associated with the advertisement. Rather than merely utilizing contextual information limited to user location or user profile information the apparatus and methods correlate one or more behavioral context parameters to exposure including exposure duration in order to ascertain a user s interest in the non interactive advertisement and thus suitability for receiving a corresponding interactive advertisement.
IN298CHN2013 2010-08-16 2011-08-12 IN2013CN00298A (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/856,764 US20120041825A1 (en) 2010-08-16 2010-08-16 Contextual translation of non-interactive advertisements into interactive advertisements
PCT/US2011/047598 WO2012024184A2 (en) 2010-08-16 2011-08-12 Contextual translation of non-interactive advertisements into interactive advertisements

Publications (1)

Publication Number Publication Date
IN2013CN00298A true IN2013CN00298A (en) 2015-07-03

Family

ID=44545919

Family Applications (1)

Application Number Title Priority Date Filing Date
IN298CHN2013 IN2013CN00298A (en) 2010-08-16 2011-08-12

Country Status (7)

Country Link
US (1) US20120041825A1 (en)
EP (1) EP2710533A4 (en)
JP (2) JP5955844B2 (en)
KR (2) KR20160079143A (en)
CN (1) CN103649982A (en)
IN (1) IN2013CN00298A (en)
WO (1) WO2012024184A2 (en)

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Also Published As

Publication number Publication date
CN103649982A (en) 2014-03-19
EP2710533A4 (en) 2015-02-25
WO2012024184A3 (en) 2014-02-20
JP2014503859A (en) 2014-02-13
WO2012024184A2 (en) 2012-02-23
KR20130043230A (en) 2013-04-29
KR20160079143A (en) 2016-07-05
EP2710533A2 (en) 2014-03-26
JP5955374B2 (en) 2016-07-20
US20120041825A1 (en) 2012-02-16
JP2015079533A (en) 2015-04-23
JP5955844B2 (en) 2016-07-20

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