ES2345180B1 - PROCESS OF INSERTION OF MESSAGES AND AUXILIARY PUBLICITY IN TELEVISION ISSUES. - Google Patents

Abstract

Message insertion and advertising procedure
television broadcasting assistant characterized by the use of a set-top box device to broadcast personalized messages and commercial multimedia advertising in conventional television broadcasts, receiving the contents and programming directly from an Internet server, through a secure connection , or from a local checkpoint, for broadcast during the next periods, being stored on the device locally for immediate display.

Description

Message insertion procedure and auxiliary advertising on television broadcasts.

The present specification refers, as its title indicates, to a procedure of insertion of messages and auxiliary advertising in television broadcasts, characterized by the use of a set-top box device to issue personalized messages and commercial multimedia advertising in the Conventional television broadcasts, directly receiving the contents and programming from an Internet server, through a secure connection, or from a local checkpoint, for broadcast during the next periods, being stored on the device locally for presentation Immediate on screen.

The denomination Set-top box (STB) refers to a device whose literal translation is "device that is placed on top of the television" is the name with which is known the device in charge of reception and optionally analog television signal decoding or digital, to then be displayed on a device television.

Originally these devices are called "cable receiver" and its mission was to receive the signal of cable networks (analog coding) and serving the signal To a television receiver. They later evolved to perform the decoding of digital signals received by cable or terrestrial or satellite antenna, so it is usually assimilate to what is now known as a television decoder digital or DTT tuner. By extension it is named like that to any device that connects to the TV.

For some years, the industry electronics has favored new ways of communication of both type advertising and commercial, commercial networks, as between users of mobile phones, as well as among the multiple alternatives existing in the market to facilitate communications in general we can quote Patent ES2169029 which describes a use of signals of certification that are included in a particular active line of a television signal and to a control circuit to identify advertising inserts according to said use, to prevent advertising inserts are recorded, stopping the recorder in relationship with each insert and restart it when the Insertion has finished completely automatically.

We can also find a control system of dynamic advertising described in the patent P200601085, which it consists of some technical peculiarities destined to allow a better control and personalization of message delivery advertising on advertising display devices dynamic, such as a mobile phone, of the GSM type with GPRS communication for navigation or UMTS or HSDPA type between a operator or user and the control center of the devices for Management of advertising messages.

Another alternative is found in a system and method for managing advertising and information screens in vehicles based on an e-commerce site described in Patent ES2264945, which consists of a method that detects the Current geographic location of an information screen publicly visible electronics mounted on a mobile vehicle, selecting the information displayed on the screen based on its change of location, using multiple receivers wireless to determine the location of a signal wireless transmitted by a wireless transmitter.

Another solution is developed in a procedure and electronic means of handling short messages and advertising described in patent ES2302755, which consists of a electronic advertising procedure in which a minimal initiative by the consumer. Some realizations of The invention can also be applied to a sales procedure electronics. The invention can also be applied for treatment. of normal short messages, by using phones mobile phones

As an alternative we find a system interactive audiovisual described in patent P200602851, which consists of a plurality of interconnected media through a powerful software, comprising a central management of contents provided with the corresponding software, support media interactive audiovisual that are constituted by a screen of multiple and simultaneous representation of images, contents, advertising, and others, large for interiors and / or exterior, and that is provided with an optical system of LEDs or fiber optics, and that incorporates for its relationship with the interactive environment Bluetooth sensors, WLAN connectivity, and SMS messages to perform downloading in real time, upon request, by the user-audience, through mobile terminals of telephony, pda's and / or laptops, and internet media that wirelessly communicate the set.

We can also find an Interactive system multimedia advertising and electronic commerce in a network of hypertext described in European patent EP1657695, which consists of provide specific, interactive, multimedia ads and the E-commerce capability in a hypertext network. Advertising software from a server is loaded on the computer user of the user through a browser at the request of the user. The client computer screen is divided into a zone of search, which retains all the functionality of the base browser, and the advertising area. The controls that affect the structure and Ad content transmitted from server to computer Customer are available to the user in the advertising area, such as secure purchase and electronic discount controls.

And finally in WO2009073624 patent describes an Internet TV transmission service, IPTV, which uses a method to receive information through the broadcast to multiple destinations simultaneously through IMS (Internet Multimedia Protocol Subsystem). This service is indicated for the dissemination, not only, of content on demand (CoD), also for content downloads, PVR (Personal Video Recording), messaging, and web services.

For the issuance of advertising messages in a TV has devised a message insertion procedure personalized or auxiliary advertising on television broadcasts, characterized by the use of a device set-top box for message delivery personalized and commercial multimedia advertising in the conventional television broadcasts, receiving the contents and its programming from an Internet server, or from a post local control, for later issuance, being stored in the device locally for immediate presentation in screen using the following options: resize the broadcast on screen, pillarbox space, the (OSD) of the TV, on screen Complete, PIP mode and audio signal.

The procedure presented allows the following types of connectivity with the set-top box for sending advertising content and personalized messages creating the following scenarios:

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Scenario 1- Server outdoor / set-top box / television / antenna

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Scenario 2 - Server exterior / one or more local controls / one or more set-top box / one or more televisions / antenna.

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Scenario 3 - Server outdoor / local control / set-top box / television / antenna.

The set-top box device can include a GPS and can connect to any television either by a scart cable (SCART), HDMI cable or others, or even be directly on the chassis of the television itself and should be compatible with conventional television broadcasts, DTT type, DTT HD (high definition), Premium DTT (CAM devices), IPTV, cable operators, and in general any DVB type broadcast, Digital Video Broadcasting, which is the most universal standard for Transmission and reception of Digital Television.

The set-top box device is able to identify which channel is being viewed throughout moment and what is the television grill of each of the chains, either through the EPG itself (Electronic Guide of DTT programs) or sent from the Internet.

In addition the Set-top device box has software, which can be updated remotely, to manage the emission of the two sources, main channel and messages custom multimedia, showing both on screen at the moment and concrete form.

The different types of messages that are displayed on screen through the set-top box device, can be of

Advertising multimedia

Of devices mobiles

Updates status, news, etc.

Network connection social

Audio.

The set-top box has a remote control to control the usual functions such as Channel change or volume among others.

The set-top box has al less a television tuner, being able to carry a larger number of them, including different emission technologies.

The set-top box device may save all kinds of statistical information of your own operation, such as collecting information from the chain being broadcasting every moment on television and the moments in the That the television is on and off.

This message insertion procedure and auxiliary advertising on television broadcasts, which is presented, provides multiple advantages over those available today the most important being to incorporate a device set-top box to impress personalized messages and commercial multimedia advertising in conventional broadcasts of television, receiving advertising content and its programming from an Internet server, through a connection safe, for later issuance, being stored in the set-top box device locally for your immediate presentation on screen.

This allows to show advertising to the user independent of the channel you are viewing or in a coordinated way with it, allowing broad versatility to advertisers.

In addition another important advantage as a consequence of the previous one is that the procedure presented allows the combination of different scenarios.

As an advantage it can be added that the presentation Immediate on-screen multimedia advertising and messages Custom is issued using the following options: resize the broadcast on screen, pillarbox space, the (OSD) TV, full screen, PIP mode and audio.

Another important advantage, as a result of the previous, is that the contents and their corresponding programming are send from an internet server via a VPN connection sure, to each device that will be issued later, storing it locally to present immediately in screen.

As an important advantage, add that different types of messages displayed on the screen through of the set-top box device, will be appropriate to the device location, public or private site, place geographic, clientele, and the specific date and time of the program that is being broadcast, can be multimedia messages, devices mobile, status updates, news, updates been in social networks, RSS (Really Simple Syndication), or even audio only

Another important advantage is that the device set-top box has a remote control for control the usual functions, besides having functions additional features such as allowing message system disconnection custom auxiliary and insertion of personalized messages previously configured.

And finally another important advantage is to share information with other devices (POS, access control), to have information from the public that visits the place and to adapt the contents to it. Likewise, keep statistical data of your own operation, collect information from the chain that is being broadcast at any time and from the moments when the television is on and off and thus be able to measure the audience
Inc.

To better understand the purpose of this invention, an embodiment has been shown in the attached drawing preferential practice of it:

In that plane figure - 1 - shows a connection scheme of the message insertion procedure and auxiliary advertising on combined television broadcasts for the Scenario 1.

Figure - 2 - shows a scheme of connection of the message insertion and advertising procedure auxiliary on combined television broadcasts for the stage 2.

Figure - 3 - shows a scheme of connection of the message insertion and advertising procedure auxiliary on combined television broadcasts for the stage 3.

The Message Insertion Procedure and auxiliary advertising on television broadcasts object of this invention, use set-top box device (s) (1), TV / s (2), outdoor server (3), local control (4) and antenna (5), combining three different connectivity scenarios, characterized by impressing personalized messages and advertising commercial multimedia in conventional broadcasts of television, receiving advertising content and its programming from an external server (3) or from the Internet, or from a local checkpoint (4), for issuance during the next minutes or hours, being stored in the device set-top box (1) locally for presentation Immediate on-screen using the following options: resize the broadcast on screen, pillarbox space, the (OSD) of the TV, full screen, PIP mode and audio broadcast.

The different connectivity scenarios are the following:

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Scenario 1- Outside Server (3) / set-top box (1) / television (2) / antenna (5).

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Scenario 2 - Outside Server (3) / one or more local controls (4) / one or more set-top box (1) / one or more televisions (2) / antenna (5).

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Scenario 3 - Outside Server (3) / local control (4) / set-top box (1) / TV (2) / antenna (5).

In scenario 1, the contents that are going to emit, images, sound, text or video to insert and the programming of the moment in which they should be issued, sent from an external server (3), such as an internet server via a secure VPN connection, they are received directly on the set-top box device (1), being stored of local way to present it immediately on screen (2).

In scenario 2, the same is repeated procedure varying only server connectivity exterior (3), which in this case is done with one or more controls premises (4), especially aimed at shopping centers or a set of televisions of an establishment or chain that, with a adequate software allows simultaneous management, changing different channels of all set-top devices box (1) at the same time or individually, by inserting or synchronizing personalized messages and sharing information between them.

In scenario 3, the same is repeated procedure varying only server connectivity exterior (3), which in this case is done with a local control (4), that a cash register or access control can, managing emission control from this control intermediate, number of drinks or accesses in slots to get a publicity audience measurement issued.

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Resize on-screen broadcast

This procedure allows you to resize the broadcast on the TV screen (2) or move it to insert the advertising at the bottom, top or side, to avoid message overprint or auxiliary advertising about the broadcast principal.

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Pillarbox space

The pillarbox space occurs when the movie or video that was not originally designed for the screen 16: 9 pan, when played on a wider screen, the image occupies the central part of the screen, leaving black bands on both sides or on the top and bottom of the screen, pillarbox space that can be used for overprinting of Auxiliary advertising or personalized messages.

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(OSD) of the TV

The denomination (OSD) On screen display, is the configuration interface that incorporate various equipment TV reception, perfectly valid for use for overprinting of auxiliary advertising or messages custom.

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Fullscreen

This full screen mode is used in moments of breaks or intermediate, or when for example in the rest in a football match, the broadcast is disconnected by antenna to leave all the screen space for advertising auxiliary or personalized messages, or when the main broadcast does not it was taking place, being possible then the emission to Full screen advertising itself.

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PIP mode

PIP mode, Picture in Picture, is a feature of some televisions and similar devices that allows to display a channel in full screen and a second channel in one interior window at a time, for example in the rest of a football match, through the inside screen, of minors dimensions, the moment of connection with the sporting encounter, stopping to emit the auxiliary publicity, to recover the screen broadcast size again complete.

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Audio mode

The Set-top Box can issue audio messages compatible with all other modes, or without any Additional visual message. In this mode you can also synchronize broadcasts from different media, such as a television broadcast with an audio signal from Internet. This can be especially useful for emissions from events (sports or not) in which there is a delay between the image and the sound, and thus could be synchronized through the introduction of delays in one or another signal in the device Set-top box of each user completely customized

The set-top box device (1) can include a GPS to identify its positioning and connectivity in a content network, either through a cable connection, wireless (WIFI) or GSM-GPRS-3G or higher, with software , which can be updated remotely, to manage the issuance of the two sources, main channel and personalized multimedia messages, showing both on screen at the moment and in concrete form
two.

In addition the set-top device box (1) can be connected to any television either by a cable SCART, HDMI cable or others, or even be directly embedded in the television itself and must be compatible with conventional television broadcasts, DTT type, DTT HD (High Definition), Premium DTT, IPTV, cable operators and in general any broadcast of type DVB, Digital Video Broadcasting, which is the most universal standard for transmission and Digital Television reception, being its main forms of Transmission: DVB-T (DTT), DVB-C (cable), DVB-S (satellite) and DVB-H (portable devices).

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The set-top box device (1) is able to identify which channel is being viewed throughout moment and what is the television grill (EPG or received from internet) of each one of the chains, controlled from the own one server or local control.

The different types of messages that are displayed on screen through the set-top box device (1), will be appropriate to the location of the device, public site or private, geographical location, clientele, and the specific date and time of the program being broadcast, and may be of

Advertising multimedia

Of devices mobiles

Updates status, news, rss, etc.

Network connection social

Audio.

The set-top box (1) has a remote control to control the usual functions such as Channel change or volume among others. In addition, the command to distance will have additional functions such as:

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Allow disconnection of Personalized auxiliary message system. If that button is pressed The television will broadcast the channels in a conventional manner.

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Message Insertion Custom pre-configured. It may have buttons that allow the user to insert these messages on television, show or hide them at will.

The set-top box device (1) keep all types of statistical information of the establishment in the one that is located, both of the type of establishment, influx by schedules and days of the week, type of customers at all times strip, and physical location of the establishment, purchasing power of the area, place of offices, industrial estate, etc.

Likewise, the device can be used set-top box (1) to save statistical data of its own operation, such as collecting information from the chain that is being broadcast on television and moments when the television is on and off.

Claims (17)

1. Message insertion procedure and auxiliary advertising on television broadcasts, using set-top box device (s), TV / s (2), outdoor server (3), local control (4) and antenna (5) , characterized by impressing personalized messages and commercial multimedia advertising on conventional television broadcasts, receiving advertising content and programming from an external server (3) being stored in the set-top box device (1) locally, according to Three different connectivity scenarios. 2. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the different connectivity scenarios are the following:

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Scenario 1- Outside Server (3) / set-top box (1) / television (2) / antenna (5).

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Scenario 2 - Outside Server (3) / one or more local controls (4) / one or more set-top box (1) / one or more televisions (2) / antenna (5).

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Scenario 3 - Outside Server (3) / local control (4) / set-top box (1) / TV (2) / antenna (5).

3. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 2, characterized in that in scenario 1, the contents to be broadcast, images, text, audio or video to be inserted and the timing of the moment in which which must be sent, during the next minutes or hours, sent from an external server (3), or from the Internet, through a secure VPN connection, are received directly on the set-top box device (1), being stored locally to present it immediately on the TV screen (2). 4. Procedure for inserting messages and auxiliary advertising on television broadcasts, according to claim 2 and 3, characterized in that in scenario 2, the procedure of scenario 1 is repeated by varying only the connectivity of the external server (3), which in this case It is carried out with one or several local controls (4), especially aimed at shopping centers, which, with appropriate software, allows simultaneous management, changing the different channels of all set-top box devices (1) at the same time or in a way individual, inserting or synchronizing personalized messages and sharing information between them. 5. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 2 to 4, characterized in that in scenario 3, the procedure of scenario 1 is repeated, varying only the connectivity of the external server (3), which in this case It is carried out with a local control (4), which can be a cash register or an access control, managing the emission control from this intermediate control, and economic statistics related to the advertising and message issuance. 6. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized by the on-screen presentation by resizing the broadcast on the television screen (2) or by moving it to insert the advertising at the bottom, top or side, avoiding the overprinting of messages or auxiliary advertising on the main broadcast. 7. Message insertion procedure and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the on-screen presentation using the pillarbox space is produced when the film or video that was not originally designed for the 16: 9 wide screen, when reproduced on a wider screen, the image occupies the central part of the screen, leaving black bands on both sides or on the top and bottom of the screen, space that can be used for overprinting auxiliary advertising or personalized messages. 8. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the on-screen presentation using the TV's OSD consists of the configuration interface that incorporates various television reception equipment, perfectly valid for its use for the overprinting of auxiliary advertising or personalized messages. 9. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the full-screen presentation is used at times of breaks or intermediates of the main broadcast, or when the main broadcast was not taking place, for leave all free space on the screen for the broadcast of auxiliary advertising or personalized messages. 10. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the on-screen presentation using the PIP, Picture in Picture, occurs when displaying a full-screen channel and a second channel in an interior window at the same time, being activated in breaks of the main broadcast, for the emission of own advertising, visually controlling the resumption of the main broadcast through the interior window, ceasing to emit the auxiliary advertising, to recover again the size of the full screen broadcast. 11. Message insertion procedure and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the Set-top Box emits audio messages compatible with the other modes, synchronizing event broadcasts with delay between image and sound, through of the introduction of delays in one or another signal in the Set-top box device of each user in a completely personalized way 12. Message insertion procedure and auxiliary advertising in television broadcasts, according to claim 1, characterized in that it uses a set-top box device (1) that can include a GPS to identify its positioning and connectivity in a content network, either via a cable connection, wireless (WIFI) or GSM-GPRS-3G or higher, with software to manage the emission of a main channel and personalized multimedia messages, both sources being displayed on screen. 13. Message insertion procedure and auxiliary advertising in television broadcasts, according to claim 1, characterized in that it uses a set-top box device (1) that can be connected to any television either by a scart cable (SCART), HDMI cable or others, or even be directly embedded in the television itself and must be compatible with conventional television broadcasts, DTT type, HD DTT (high definition), Premium DTT, IPTV, cable operators and general DVB type broadcasts, Digital Video Broadcasting . 14. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the set-top box device (1) is able to be able to identify which channel is being viewed at all times and which television channel is (EPG) of each of the chains, controlled from the server itself or local control. 15. Message insertion procedure and auxiliary advertising in television broadcasts, according to claim 1, characterized in that the adequacy of the different types of messages displayed on the screen are related to the location of the device, clientele, and the date and time specific of the program being broadcast. 16. Message insertion procedure and auxiliary advertising on television broadcasts, according to claim 1, characterized in that the set-top box device (1) has a remote control to control the usual functions such as changing the channel or the volume between others, also having additional functions such as:

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Allow disconnection of auxiliary personalized message system, allowing broadcast of the channels in a conventional way.

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Message Insertion previously configured custom, allowing the user insert these messages on television, show or hide them Will.

17. Procedure for inserting messages and auxiliary advertising in television broadcasts, according to claim 1, characterized in that it uses a set-top box device (1) stores all types of statistical information of the establishment in which it is located, as well as its own functioning.