JP2003046983A - Method and apparatus for providing information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide information takers with provided information and the like on commodities advertised and publicized on advertising towers, in TV broadcasts, or the like and to provide the detailed information thereon anytime. SOLUTION: Picture or sound provided information to be provided to information takers through information providing equipment 2 is provided with an identification code for identifying detailed information which is prepared in advance and is related to the provided information. The detailed information corresponding to the code given to the provided information is filed in a stored device 9. When an information taker receives provided information in which the information taker is interested, the information taker operates an external terminal unit 4 the information taker holds to acquire only the identification code related to the provided information. Thus, the information taker can take the detailed information related to the provided information in which the information taker is interested out of the storage device 9 into the external terminal unit 4 through the acquired identification code as needed.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an information providing method and an information providing system for providing information receivers with detailed information related to product information, text news and the like advertised and advertised in advertising towers and television broadcasting.

[0002]

2. Description of the Related Art In recent years, a method of providing information media such as TV broadcasting has rapidly advanced by adopting a system combining those broadcasting systems and data contents due to the progress of satellite broadcasting and digital broadcasting. ing. For example,
Japanese Unexamined Patent Application Publication No. 11-112896 discloses a broadcast receiving system that acquires information different from the information being displayed on the monitor at the timing desired by the viewer. In addition, JP 20
Japanese Patent Publication No. 00-308025 describes a broadcasting method and a receiving device for realizing broadcasting contents with high added value. In addition, Japanese Patent Laid-Open No. 09-148994 and Japanese Patent Laid-Open No. 09-205635 disclose a method of providing broadcast data, a method of receiving the broadcast data, a form of use, and the like.

[0003]

However, when providing such provided information to an information receiver such as a viewer, sufficient details of the provided information are provided due to restrictions such as the broadcast content and the broadcast time. There is a problem that you cannot do it. In addition, it is difficult to provide the provided information evenly because it is difficult to provide the provided information requested by all the information recipients evenly because the information required by each information recipient also differs. It's not a delivery method. In other words, if you are not interested in the information provided by the information recipient,
It may result in receiving redundant information. Further, even if the information receiver wants to acquire the provided information that he is interested in, there is a problem that the opportunity to take the provided information is lost because there is no means for taking in the provided information at the time of broadcasting. Here, the information receiver refers to the advertising tower, a viewer of TV or text news, or an audience of radio broadcasts.

The present application solves such a problem, and it is possible to take in only the provided information that the information recipient is interested in by a simple operation, and at any time, even after the end of the broadcast, the related detailed information relating to the provided information is arbitrary. The purpose is to provide a method that can be acquired at the point of.

[0005]

According to the present invention, an identification signal is added to the detailed information related to the provision information created in advance in the provision information of video or audio provided to the information receiver by the information provision device, A storage device is provided in which detailed information related to the provided information corresponding to the assigned identification code is filed. By doing so, when the information receiver receives the provided information and there is provided provided information of interest, the external terminal device held by the viewer is operated to identify the identification signal corresponding to the information. It is possible to capture only the detailed information related to the provided information that the information recipient is interested in from the storage device through the captured identification code as needed. It is a thing.

Further, communication means is provided in each of the information providing device and the external terminal so that information can be communicated by a simple means. In addition, the external terminal device is portable so that the usage form has flexibility.

Further, when a plurality of information receivers jointly use the information providing device, the frequency of transmission and reception between the information providing device and the external terminal increases, and as a result, each information of the information providing device and the external terminal is increased. By providing a means for giving ID data for identifying the recipient and a means for storing data for each transmission / reception, communication efficiency can be improved, and a function for preventing adverse effects such as mutual interference between devices is provided. By doing so, the information can be provided to the information recipient more efficiently.

[0008]

BEST MODE FOR CARRYING OUT THE INVENTION As described above, there are means for providing information to the information recipient, such as TV broadcasting, advertising tower, text news, radio broadcasting, etc. The first embodiment according to the present invention As a form of the product,
The system will be described with reference to a system capable of providing the information receiver with the related detailed information about the provision information of the product to be broadcast and advertised by commercial broadcasting or the like.

FIG. 1 shows the first embodiment of the present invention and shows the main configuration of the information providing system. In this embodiment, a case where the TV receiver 2 is used as an information providing device and three mobile terminal devices 4 to 6 are used as external terminal devices will be described. Further, as an output means of the information providing device, a case of outputting a video signal of information on a display screen will be exemplified. First, a television receiver 2 having an antenna 1 for receiving a broadcast wave transmitted from a TV broadcast and the like, a display unit for displaying a broadcast signal received by the antenna 1 on a TV screen, a signal processing unit for the broadcast signal, and the like is shown.

Further, the portable terminal devices 4 to 6 are owned by a viewer who watches TV, and by performing a predetermined operation while watching a TV program, it is possible to take in the related detailed information of the product of interest. It is a terminal device and forms the core of the present invention. Although the mobile terminal devices 4 to 6 have been shown as the portable type, they are not necessarily required to be portable. However, when a large number of viewers each use the terminal device, when the portable type is used, In addition, there is an advantage that the place of use can be easily moved. The portable terminal devices 4 to 6 and the TV receiver 2 are connected to the LAN / LAN provided in their respective devices.
The communication means is provided so that the IF and the short-range wireless communication can perform mutual transmission and reception. Further, the access point 7 shown in FIG. 2 can be relayed and data can be transmitted / received to / from the data center 9 via the network line 8.

Here, the data center 9 is provided with a storage device (not shown) in which related detailed information corresponding to the product information provided by the information providing device is stored. For the related detailed information corresponding to the provided information related to this product, for example, information such as product advertisement information, sales destination, telephone number or net address indicating contact information when purchasing the product, etc. is used. It is composed of information created by the seller to promote the product.
A TV commercial program is produced so that the product information of each such product corresponds to the product that is being broadcast and advertised by TV broadcasting or the like. The product information described above is registered in the data center 9 and is stored in the storage area of the storage device. In this case, the respective product information advertised by broadcasting and the related detailed information of the product information are
For example, address data, which is an identification code of each product information, is added to the broadcast signal, and the storage area of the storage device of the data center 9 stores the relevant detailed information of the product at a location corresponding to the address data. It seems to be. Further, the address data of the provision information related to the product broadcasted on the TV commercial is transmitted as a specific means, for example, by being multiplexed with a broadcast signal.

[0012] By configuring such a system, for example, the information recipient sees a TV program being broadcast and is interested in the provided information on the product advertised in the TV commercial being broadcast, When the access information is accessed using the take-in button 23 using the mobile terminal device 4 (in the case where there are three users, one of them has the mobile terminal 4), the provided information is transmitted from the television receiver 2. It is possible to extract the address data of the provided information that is being broadcast, and temporarily take the address data into the mobile terminal 4 owned by the user.

After loading in this way, the link button 2 of the portable terminal device 4 is used as needed at any time.
By operating 2 and transmitting to the data center 22,
The data center 2 provides the related detailed information corresponding to the provided information.
It can be taken into the portable terminal 4 from the second storage device. In this way, the information receiver can obtain the related detailed information corresponding to the provided information on the product showing the interest at any time based on the provided information on the product. In this way, for example, the information receiver can benefit from being able to purchase the product using the advertised product information by obtaining the related detailed information of the provision information related to the product. In addition, multiple information recipients can use one T
Even if a TV receiver is watching a TV broadcast by using the V receiving device, each of the terminal devices 4 to 6 can be used to capture the relevant detailed information of the product regarding each of the products of interest by using the respective mobile terminals 4 to 6. You can

Next, an example of a specific configuration of the information providing system in the above embodiment will be described with reference to FIGS. First, a broadcast signal broadcast by a TV broadcast station or the like is relayed by the antenna 1 and received by the television receiver 2. The broadcast signal in this case is TV
It is composed of video and audio signals for broadcasting programs and the like, and data signals and the like which are transmitted by being multiplexed with data channels independent of those signals. This data signal contains
Address data and the like of product information advertised in TV commercials or the like broadcast between TV programs and the like are added.
(The address data of the product information corresponds to the address data of the storage area stored in the storage device of the data center 9 as the related detailed information of the product as described above.) Next, FIG. As shown in, the broadcast signal is transmitted by the broadcast receiving unit 10 to a video signal such as a TV program.
The voice signal and the signals are separated into data signals that are transmitted by being multiplexed in data channels independent of each other. This data signal is decoded by the data broadcasting decoding unit 12, and the decoded signal is separated by the address data separation unit 13 from the address data added to the product provision information, and the buffer memory 14 is separated.
Is temporarily stored in. This address data is sequentially rewritten into address data corresponding to the signal of the product provision information at the time of being broadcast on the TV commercial. That is, as will be described later, it indicates that the address data of the product provision information at the time when the viewer accesses the mobile terminals 4 to 6 and is being televised on TV commercials is stored and stored.

Next, short-distance wireless communication or the like is performed via the LAN / IF 25 provided in the mobile terminal devices 4 to 6 and the LAN / IF 18 built in the wireless unit 3 provided in the television receiver 2. A local network is established, and the mobile terminals 4 to 6 have their own I
D (for example, if it is a mobile phone, it may be like a telephone number, or may be any character or symbol), and the LAN / IF 25 provided in the television receiver 2 and the mobile terminal devices 4 to 6 Communication means is set so that transmission and reception can be selectively performed via the communication means.

Next, a case will be described in which one of the information receivers receives the related detailed information of the provision information related to the product by using the portable terminal device 4. First, the information recipient is T
When the viewer views the V program and becomes interested in the provided information on the product broadcasted on the TV commercial broadcast during that time, he / she presses the capture button 23 provided on the mobile terminal device 4, A signal for fetching the address data of the product information is input to the terminal device 4, and the address data request transmission unit 26 of the product being broadcast is controlled according to the program set in the microprocessor 21 so that the terminal device 27 and the terminal ID 27 are closely connected. L of the wireless unit 3 via a local network line used for distance wireless communication and the like
The address data request signal is transmitted to the command receiving unit 16 of the television receiving device 2 through the AN / IF 18.

The TV receiver 2 which has received this request signal
In accordance with the control program of the microprocessor 15, the address data in which the product information related to the TV commercial being broadcast in the TV program is held in the buffer memory 14 is transferred from the request address transmission unit 17 via the LAN / IF 18 to The mobile terminal device 4 is connected by a local network used for short-distance wireless communication etc. corresponding to the terminal ID.
Address reception memory 24 via LAN / IF 25
To be received. In this way, the address button of the received merchandise information is sequentially stored in the address reception memory 24 by accessing the capture button 23 when the information recipient shows interest.

In this way, the information receiver takes in the address data of the related detailed information of the provision information of the product of interest by watching the commercial program or the like broadcast on TV, and receives the address of the product information of these products. It can be stored in the memory 24.

Next, when the information receiver wants to receive detailed related details of the provided information of these products as needed, the link button 22 provided on the portable terminal device 4 is required.
By pressing, the take-in signal is input, and according to the control of the program set in the microprocessor 21, the product information stored in the storage device of the data center 9 is received, and the display unit 20 displays the received product information. The related detailed information can be output by sequentially displaying it. Further, as another output means, a print output port may be provided in the mobile terminal device 4 so that the external printer can output the related detailed information of the provided information of the product received.

[Second Embodiment] Next, a second embodiment will be described with reference to FIGS. 4 and 5. In this embodiment, as in the case of the first embodiment described above, the information receiver of the TV broadcast or the like receives the information provided by the TV commercial program by viewing or the like and shows the interest in the broadcasted product information. In this case, the operation button provided on the mobile terminal device 4a is accessed and the relevant detailed information related to the provision information of the product is stored in the storage device, for example, the storage device provided in the data center 9. The present invention relates to a system for acquiring the related detailed information of the provided information of the product.

In the case where an additional function is added to the function shown in the first embodiment so that even when a plurality of people access the portable terminal 4a at the same time, the detailed information related to the product is fetched from the data center 9. In addition, the present invention relates to the case of providing a product information system for improving the efficiency of transmission / reception between the information providing device 2a and the mobile terminal device 4a and preventing mutual interference.

First, FIG. 4 shows the main configuration of the product information providing system described in the second embodiment. Although the configuration is similar to that of the first embodiment described above, a detailed description thereof will be described with reference to the block diagram shown in FIG.

Referring to FIG. 5, first, as in the first embodiment, a broadcast signal transmitted from a TV broadcast or the like,
A broadcast signal including a video signal / audio signal that broadcasts a V program and the like, and a data signal that is transmitted by being multiplexed with data channels independent of those signals is used.
The broadcasting signal is received by the antenna 1 by the TV receiver 2a. The broadcast signal is sent to the TV by the broadcast receiving unit 41.
A video signal / audio signal of a program or the like and a data signal transmitted by being multiplexed with a data channel independent of these signals are separated. This data signal is decoded by the data broadcast decoding unit 42, and the decoded signal is temporarily stored in the buffer memory 45 after the address data separating unit 44 separates the address data corresponding to the provided information on the product. It This address data is sequentially rewritten to address data corresponding to the signal of the provided information related to the product at the time of being broadcast on the TV commercial. That is, the address data corresponding to the provided information of the product being broadcast is held. In other words, the information recipient is the mobile terminal 4a-6.
The address data of the related detailed information of the provision information related to the product at the time of accessing a and being broadcast on the TV commercial is stored.

The mark address list storage section 46, which will be described later, has a portable terminal device 4 owned by the information receiver.
The program set in the microprocessor 47 when the request signal for fetching the address data from a to 6a is relayed by the I / F for transmitting / receiving with the mobile terminal device 4a and input from the command receiving unit 48. Accordingly, the address data is fetched and stored together with the ID of the mobile terminal device 4a.

Next, for example, when one of the information recipients watches a TV program being broadcast and is interested in the provision information of the product advertised in the TV commercial being broadcast, and acquires the product information. (When there are three users, one of them is the mobile terminal device 4a.
Have)). By pressing the mark button 57, an access signal is input, and a command for fetching the address data of the related detailed information of the product provision information is input according to the program set in the microprocessor 53 provided in the mobile terminal device 4a. Transmitter 59
And the command signal is transmitted via the LAN / IF via the LAN / IF of the TV receiver by the short-range wireless means or the like. In this case, the unique terminal ID of the wireless terminal device is also transmitted in the command signal at the same time.

According to the control set in the microprocessor 47 of the TV receiver, the address data is stored in the mark address list storage section together with the terminal ID. The same operation is sequentially performed, and each time a signal for inputting the related detailed information of the product provision information is input by the mark button 57, the sequential address data is stored in the mark address list storage unit 46 for each ID. Similarly, when the signal for fetching the related detailed information of the product provision information is input from the other mobile terminal device 4a, the address data corresponding to the different ID is stored in the mark address list storage unit 46. Become.

As described above, a plurality of information recipients sequentially watch the TV receiving device, etc., and sequentially provide the product provision information at the time when each of them is interested in the provision information of the program to be broadcast. Is stored in the mark address list storage unit 46 as address data of each terminal ID.

Next, when the information receiver takes in the address data of the sequentially provided merchandise providing information to his / her own portable terminal device 4a as necessary, the portable terminal device 4
By inputting the capture signal by pressing the address collective button provided on a, the program set in the microprocessor 53 accesses the mark address collective transmitting section 49 of the broadcast receiver 2a,
The address data corresponding to its own terminal ID, which is sequentially fetched, is fetched in the address reception memory unit 55 of the portable terminal device. Similarly, the owners of other portable terminal devices can also take in the address data that they have taken into their own portable terminal device.

As described above, the address data of the related detailed information of the provision information of the product which the information receiver is successively interested in and wants to take in is temporarily stored in the TV receiving device 2a, and collectively stored as necessary. By taking in, it is possible to reduce the access amount to the local network such as the short-distance wireless communication means rather than taking in the address data of the related detailed information of the product provision information one after another, and in particular, a large number of mobile terminal devices 4a. When both are used at the same time, it is possible to prevent a decrease in communication efficiency and the like.

Next, when the information receiver wants to take in the related detailed information of the provision information of these products from the storage device of the data center 9 as necessary, the portable terminal device 4a.
By pressing the link button 54 provided in
The data center 9 is supplied with the capture signal and is controlled by the program set in the microprocessor 23.
Related detailed information of the provision information of the product stored in the storage device is received through the network line 8, and the display unit 20 sequentially displays the related detailed information of the provision information of the product to be output. You can Further, as another output means, a print output port may be provided in the mobile terminal device 4 so that the external printer can output the related detailed information of the product provision information.

The communication pattern between the wireless terminal device 4a and the data center 9 is monitored on the display section 20. Further, in a terminal capable of voice communication such as a mobile phone and PHS, in addition to displaying on the display unit 13, voice reproduction is also possible.

For example, radio broadcasting may be used as an information providing system using only audio. The address data related to the broadcast content is multiplexed with the broadcast data, and the detailed information related to the broadcast content is stored in the storage device together with the address data. Further, the information receiver can operate a similar external terminal to listen to the broadcast, and if there is an interesting broadcast content about the broadcast, the address recipient can take in the address data by a predetermined operation. In this way, information can be provided by voice information in the same manner as the display information.

As described above in detail, although the embodiment in which the video and the audio are used has been shown, the character information can be provided by the same means as the video by using the large character scroll display device. . Further, as another application example of the present invention, an information providing device provided with a large display screen of an advertising tower performs a product advertisement or the like, and the related detailed information of the provided information of the advertised product is obtained by the same method. Information can be provided to the recipient.

For example, the information provided by the above-described product is input to the information providing device from a host computer or the like, and the address information is added to the provided information of the product corresponding to the video signal advertised for the product on the large display screen. Make sure that the address data of the advertisement information of the advertisement displayed in the advertisement is also stored in the buffer memory, and the file of the storage device of the data center stores the advertisement information of the commodity at the location corresponding to the address. If the related detailed information is stored, it is possible to provide the system with the product related detailed information similar to that of the first embodiment or the second embodiment.

Further, when the video, audio, and character information are provided individually, or by using a combination thereof, the provided information can be similarly provided. In the above case, the case where data is transmitted and received via the network 8 has been described.
If it is an S wireless terminal, it will connect to the access point 7 as shown in FIG. 2 and access the data center 9 via the network 8. Alternatively, the network may be directly connected without connecting to the access point 7.

As described in detail above, according to the invention described in each claim, the detailed information related to the product advertised in the TV broadcast or the commercial being watched, such as the advertising tower, is stored as an external file. Since the information can be received from the device, the related detailed information can be taken into the own terminal device by a simple operation, that is, one action, without making a memo.

Further, in this system, the provided information is not limited to the product information, but can be similarly used when displaying character information such as news and further providing related detailed information. it can.
In this way, it is possible to take in the provided information that the information recipients such as viewers are interested in at any time even after the end of the broadcasting of various advertising information as described above. Is.

[0038]

According to the invention of the present application, it is possible to take in the related detailed information of only the provided information which the information recipient who has received the information provided by the broadcasting etc. is interested in by a simple operation, and at any time or even after the broadcasting is finished. It is possible to provide an information providing method and an information providing system that can obtain related detailed information about the provided information at any time.

[Brief description of drawings]

FIG. 1 is a diagram showing a first embodiment of the present invention and is a diagram showing an outline of an information providing system.

FIG. 2 is a diagram showing details of a configuration in the same embodiment.

FIG. 3 is a diagram showing the embodiment, showing a block of each configuration.

FIG. 4 is a diagram showing a second embodiment of the present invention, and a diagram showing each configuration.

FIG. 5 is a diagram showing the same embodiment and is a diagram showing a block of each configuration.

[Explanation of symbols]

2 TV receiver 3 ... Wireless unit 4 to 6 ... Portable terminal device 8 ... Network 9 ... Data center

Front page continuation (51) Int.Cl. ⁷ identification code FI theme code (reference) H04N 7/08 G09F 19/00 Z 7/081 H04N 7/08 Z // G09F 19/00

Claims (12)

[Claims] 1. An output means of an information providing device provides an information recipient who receives provided information based on any one of video, audio, and character information, or a combination of two or more, and the information recipient receives the information. A method of providing relevant detailed information of provision information selected from the provision information received to the information provider, wherein the provision information and the detail information related to the provision information correspond to each other in advance. A step of giving an identification signal, a step of separating the provided information and the identification signal, a step of outputting the provided information, a predetermined detailed information relating to the outputted information corresponding to the given identification code, Filing in a storage device, corresponding to provision information arbitrarily selected from the provision information output to the information provision device by the information recipient Capturing the separated identification code in the external terminal device, detailed information related to the provided information selected by the information recipient from the storage device via the identification signal captured in the external terminal device An information providing method comprising the step of importing the above into the external terminal device. 2. The output means of the information providing device provides the information recipient who receives the provided information based on any one of video, audio and character information, or a combination of two or more, and the information recipient receives the information. A method for providing the information provider with the related detailed information of the provision information selected from the provision information received, comprising an input means of a signal provided with an address data signal for identifying the provision information, An information providing device including an output means for providing information, a buffer memory for storing the address data, and a communication means for transmitting / receiving the address data signal to / from an external terminal device, and related detailed information created in advance regarding the provided information. Is stored in correspondence with the address data of the information, and the information providing device and the communication capable of transmitting / receiving to / from the storage device. And a means for fetching address data of the provided information and a means for outputting the related detailed information, and when the request signal for fetching the address data is input, fetches the address data from the information providing device to the storage section. A control program for transmitting the address data stored in the storage unit to the storage device and capturing the related detailed information stored in the storage device when a capture signal of the provided information is input. An information providing system, comprising: an external terminal device provided with; and providing detailed information related to the provided information to the information recipient. 3. The information providing system according to claim 2, wherein the external terminal device is a portable terminal. 4. The display device according to claim 2, wherein a plurality of external terminals can simultaneously perform transmission / reception by setting a unique ID for permitting transmission / reception in the external terminal device. The information providing system described in 3. 5. The data transmission / reception via a network line is possible by providing a network connection interface for each of the external terminal and the storage device. Information provision system described. 6. A display screen is provided as an output unit for the related information, and an output unit is provided for displaying the detailed related information on the display screen according to a predetermined processing program. The information providing system according to any one of 5 above. 7. The provision information is a broadcast signal including at least commercial information of a TV program, and the broadcast signal includes an address data signal for identifying the broadcast signal. The information providing system according to any one of claims 2 to 6. 8. The output means of the information providing device provides the information recipient who receives the provided information based on any one of video, audio and character information, or a combination of two or more, and the information recipient receives the provided information. A method for providing the information provider with detailed information related to provision information selected from the provision information received, comprising: a signal input means including the provision information and address data of the information; and a signal output means. And a communication means capable of transmitting and receiving the signal to and from an external terminal device in which a unique terminal ID is set, and the address when the signal for fetching the address data from the external terminal device is received through the communication means. An information providing device including a storage unit for storing data, a communication unit capable of transmitting and receiving the address signal to and from the information providing device, and storing the address signal And an external storage device having a storage unit and an output unit for outputting the related detailed information, and a communication unit capable of transmitting and receiving the address signal and the related detailed information, and an input for fetching the related detailed information of the provided information. When a signal is input, a signal for transmitting the previous terminal ID to the information providing device, storing the address signal of the information providing device together with the terminal ID in the storage unit, and outputting the related detailed information is When entered,
The terminal I stored in the storage unit of the information providing device
A processing program for collectively outputting the address signal corresponding to D to the output means of the external terminal device via the external terminal device and the related detailed information corresponding to the address signal stored in the storage device. And an external terminal device in which is set, and detailed information related to the display information is provided to the information recipient. 9. The information providing system according to claim 8, wherein the external terminal device is a portable terminal device. 10. The data transmission / reception via a network line is possible by providing a network connection interface for each of the external terminal device and the storage device.
Information provision system described in. 11. A display screen is provided as an output unit for the related detailed information, and an output unit is provided for displaying the related detailed information on the display screen according to a predetermined processing program. Any one of item 10
Information provision system described in. 12. The provision information is a broadcast signal including at least commercial information of a TV program, and the broadcast signal includes an address data signal for identifying the broadcast signal. Claims 8 to 1
1. The information providing system according to any one of 1.