CN206515908U - Intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies - Google Patents

Intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies Download PDF

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Publication number
CN206515908U
CN206515908U CN201720130948.8U CN201720130948U CN206515908U CN 206515908 U CN206515908 U CN 206515908U CN 201720130948 U CN201720130948 U CN 201720130948U CN 206515908 U CN206515908 U CN 206515908U
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China
Prior art keywords
shopping cart
power supply
wifi
utility
module
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Expired - Fee Related
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CN201720130948.8U
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Chinese (zh)
Inventor
赵建伟
冯臻
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Wuxi Institute of Technology
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Wuxi Institute of Technology
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Priority to CN201720130948.8U priority Critical patent/CN206515908U/en
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Abstract

The utility model is related to a kind of intelligent shopping guide based on WiFi indoor positioning technologies and precision marketing system, including super incity shelf, shopping cart, application server;Multiple WIFI hot spots are installed on the shelf;The shopping cart includes being built-in with power supply, the application display module being connected with the power supply, WiFi communication module in car body, the locating module and navigation module being connected with the power supply are also built-in with the car body, the shopping cart passes through WiFi communication module, the Wi-Fi hotspot and the application server wireless connection.The utility model realizes real-time positioning of the server end to user's shopping cart;Realize that server end is tracked to the movement locus of user's shopping cart and residence time;Realize the accurate push of merchandise news;Realize the positioning and commodity navigation at user's shopping cart end;Improve shopping environment, improve purchase experiences;It is of the present utility model simple in construction, with low cost.

Description

Intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies
Technical field
The utility model is related to marketing purchase guiding system, the more particularly to purchase guiding system based on WiFi indoor positionings.
Background technology
Numerous in supermarket, sales field field broad categories, commodity at present, commodity display guiding identifies not easy to identify, Yong Hunan To accurately identify commodity present position, it is impossible to find required commodity in time.
While supermarket, sales field Deng Xianxia fields, it is impossible to accurately identify the demand of user.Commodity Discount Promotion information can not Promptly and accurately it is pushed to user.
Utility model content
The above mentioned problem existed for existing supermarket shopping, applicant is studied and improved is based on WiFi there is provided one kind The intelligent shopping guide and precision marketing system of indoor positioning technologies, by indoor arrangement Wi-Fi hotspot, pass through " fingerprint technique ", " field strength Three side methods " realize the positioning to terminal;Commodity display location database is combined in fields such as supermarket, sales fields and realizes outfit terminal The positioning of Shopping cart service device end, tracking, product locations navigation, user's identification and precision marketing.
In order to solve the above problems, the utility model uses following scheme:
A kind of intelligent shopping guide and precision marketing system, including super incity shelf, shopping cart, application server;
Multiple WIFI hot spots are installed on the shelf;
The shopping cart includes being built-in with power supply, the application display module being connected with the power supply, WiFi communication in car body The locating module and navigation module being connected with the power supply are also built-in with module, the car body, the shopping cart passes through WiFi Communication module, the Wi-Fi hotspot and the application server wireless connection.
It is used as the further improvement of above-mentioned technical proposal:
Power generation rotor is built-in with the wheel of the shopping cart, the power generation rotor provides electric energy for the power supply, described Power supply is chargeable storage.
The Wi-Fi hotspot is arranged in the supermarket every 90-150 meters.
It is of the present utility model to have technical effect that:
The utility model realizes real-time positioning of the server end to user's shopping cart;Realize server end to user's shopping cart Movement locus and the residence time be tracked;Realize the accurate push of merchandise news;Realize user's shopping cart end positioning and Commodity navigate;Improve shopping environment, improve purchase experiences;It is of the present utility model simple in construction, with low cost.
Brief description of the drawings
Fig. 1 is structural representation of the present utility model.
Fig. 2 is the structure chart of shopping cart in the utility model.
Fig. 3 is the built-in module block diagram of shopping cart in the utility model.
Fig. 4 is positioning and navigation flowcharts in the utility model.
Fig. 5 is precision marketing flow chart in the utility model.
In figure:1st, shelf;2nd, shopping cart;21st, car body;22nd, wheel;3rd, application server;4th, Wi-Fi hotspot;5th, power supply; 6th, using display module;7th, WiFi communication module;8th, locating module;9th, navigation module.
Embodiment
Embodiment of the present utility model is described further below in conjunction with the accompanying drawings.
As shown in Figure 1 and Figure 2, the intelligent shopping guide of the present embodiment and precision marketing system, including super incity shelf 1, shopping Car 2, application server 3;Multiple WIFI hot spots 4 are installed, Wi-Fi hotspot 4 is arranged in supermarket every 90-150 meters on shelf 1. Wi-Fi hotspot 4 can also be that upgrading is formed on the basis of existing focus, can be achieved to be accurately positioned about 2m.
As shown in Figure 2 and Figure 3, the major function of shopping cart 2 is that positioning, navigation and merchandise news are shown, including in car body 21 Power supply 5, the application display module 6 being connected with power supply 5, WiFi communication module 7 are built-in with, display module 6 is display panel, WiFi Communication module 7 can be built in display panel, for positioning, navigating and display of commodity multimedia messages.It is also built-in in car body 31 There are the locating module 8 and navigation module 9 being connected with power supply 5, shopping cart 2 passes through WiFi communication module 7, Wi-Fi hotspot 4 and application The wireless connection of server 3.Power generation rotor is built-in with the wheel 22 of shopping cart 2, power generation rotor is that power supply 5 provides electric energy, power supply 5 For chargeable storage.
Application server 3 mainly stores hotspot location, commodity display situational map data, information of goods information data, real Existing server end positioning, tracking, navigation and commercial product recommending.
As shown in figure 4, being positioning and navigation flowcharts, position and the detailed step of navigation implementation process is:
Step 1:Indoor arrangement Wi-Fi Hotspot 4 is transformed on the basis of existing;
Step 2:Hotspot location database is set up by Wi-Fi fingerprint location methods, is stored in application server 3;
Step 3:Commodity display location database is set up, application server 3 is stored in;
Step 4:User's hand push intelligent shopping trolley 2, RSSI (signal intensity of reception is indicated) and Current AP address are uploaded To application server 3;
Step 5:Application server 3 passes through Wi-Fi fingerprinting localization algorithms, inquiry database contrast home position information;
Step 6:User inquires about commodity, and application server 3 passes through current location information and inquiry product locations, path planning Realize that commodity navigate.
As shown in figure 5, for shown in precision marketing flow chart, the detailed step of precision marketing implementation process is:
Step 1:Positioned by Wi-Fi, intelligent shopping trolley 2 is by positional information real-time report application server 3;
Step 2:The positional information that application server 3 is reported by shopping cart 2, judges the movement locus of shopping cart 2 and stop Time;
Step 3:Application server 3 recognizes user preference, and merchandise news is pushed into the display screen on intelligent shopping trolley 2 On.
It is existing using display module 6, WiFi communication module 7, locating module 8 and navigation module 9 in the utility model Technology, its concrete structure and principle, the utility model are not described further.
Embodiment provided above is better embodiment of the present utility model, only for convenient explanation the utility model, and It is non-to make any formal limitation, any those of ordinary skill in the art to the utility model, if not departing from The utility model is carried in the range of technical characteristic, is locally changed or is repaiied using made by the utility model disclosed technology content The equivalent embodiment of decorations, and without departing from technical characteristic content of the present utility model, still fall within the utility model technical characteristic In the range of.

Claims (3)

1. a kind of intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies, it is characterised in that:Including in supermarket Shelf (1), shopping cart (2), application server (3);
Multiple WIFI hot spots (4) are installed on the shelf (1);
The shopping cart (2) includes being built-in with power supply (5), the application display module being connected with the power supply (5) in car body (21) (6) locating module (8) being connected with the power supply (5) is also built-in with, WiFi communication module (7), the car body (21) and is led Model plane block (9), the shopping cart (2) passes through WiFi communication module (7), the Wi-Fi hotspot (4) and the application server (3) Wireless connection.
2. intelligent shopping guide and precision marketing system according to claim 1 based on WiFi indoor positioning technologies, its feature It is:Power generation rotor is built-in with the wheel (22) of the shopping cart (2), the power generation rotor is that the power supply (5) provides electricity Can, the power supply (5) is chargeable storage.
3. intelligent shopping guide and precision marketing system according to claim 1 based on WiFi indoor positioning technologies, its feature It is:The Wi-Fi hotspot (4) is arranged in the supermarket every 90-150 meters.
CN201720130948.8U 2017-02-14 2017-02-14 Intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies Expired - Fee Related CN206515908U (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201720130948.8U CN206515908U (en) 2017-02-14 2017-02-14 Intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201720130948.8U CN206515908U (en) 2017-02-14 2017-02-14 Intelligent shopping guide and precision marketing system based on WiFi indoor positioning technologies

Publications (1)

Publication Number Publication Date
CN206515908U true CN206515908U (en) 2017-09-22

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108789436A (en) * 2018-06-15 2018-11-13 重庆优豆商贸有限公司 Intelligent assistance formula shopping robot
CN110852813A (en) * 2019-11-20 2020-02-28 哈尔滨工业大学 Intelligent Internet of things shopping cart system and shopping method thereof
CN112788521A (en) * 2020-12-17 2021-05-11 浙江信网真科技股份有限公司 Hot spot positioning method based on mutual cooperation
CN114509072A (en) * 2022-01-06 2022-05-17 珠海格力电器股份有限公司 Indoor navigation method, device, storage medium, mobile terminal and system

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN108789436A (en) * 2018-06-15 2018-11-13 重庆优豆商贸有限公司 Intelligent assistance formula shopping robot
CN110852813A (en) * 2019-11-20 2020-02-28 哈尔滨工业大学 Intelligent Internet of things shopping cart system and shopping method thereof
CN112788521A (en) * 2020-12-17 2021-05-11 浙江信网真科技股份有限公司 Hot spot positioning method based on mutual cooperation
CN112788521B (en) * 2020-12-17 2022-07-05 浙江信网真科技股份有限公司 Hot spot positioning method based on mutual cooperation
CN114509072A (en) * 2022-01-06 2022-05-17 珠海格力电器股份有限公司 Indoor navigation method, device, storage medium, mobile terminal and system

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GR01 Patent grant
CF01 Termination of patent right due to non-payment of annual fee

Granted publication date: 20170922

Termination date: 20220214

CF01 Termination of patent right due to non-payment of annual fee