CN1897028A - System and method for issuing and reporting advertisement information in webpage connector - Google Patents
System and method for issuing and reporting advertisement information in webpage connector Download PDFInfo
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- CN1897028A CN1897028A CNA2005100840274A CN200510084027A CN1897028A CN 1897028 A CN1897028 A CN 1897028A CN A2005100840274 A CNA2005100840274 A CN A2005100840274A CN 200510084027 A CN200510084027 A CN 200510084027A CN 1897028 A CN1897028 A CN 1897028A
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Abstract
A method for issuing advertisement in pluggable unit of web page includes receiving multimedia data by pluggable unit at client end on network, processing multimedia data and generating play data of advertisement, reporting play data of advertisement to data processing system by pluggable unit.
Description
Technical field
The present invention is a kind of system, method and computer readable medium that the ad playing data are provided on network.
Background technology
Provide multi-medium data at one, such as streaming medium content, client-server the network architecture in, ad data is inserted in the multi-medium data usually, perhaps shows together with multi-medium data.Multimedia server can provide the multi-medium data that embeds advertisement, for example advertisement is placed in the multi-medium data, perhaps advertisement directly is blended in the multi-media image.Multimedia server sends to various clients that can play multimedia data to data, such as the plug-in unit of browser.Data processing server can be collected the statistics of plug-in unit playing advertisements, and the ad playing data of adding up each website according to the sign of the webpage at plug-in unit place are so that do account management.
Summary of the invention
The present invention is a kind of method of using webpage connector to report ad data, plug-in unit is loaded when the user uses browser to browse, plug-in unit is known the sign of the page that moves simultaneously, when reporting ad data, this identification information and advertising message are reported together to data processing server, and data processing server can be added up according to page iden-tity information.
Use this invention, can form the advertisement alliance of flow media advertisement.Allied member embeds the webpage connector of streaming media playing on webpage, and the sign of allied member is set.When the user opened the webpage of allied member, the information of browse advertisements was noted by plug-in unit, and ad playing information is included into allied member.Carry out the branch account by the sign of allied member during the branch account at last in advertisement alliance.
Adopt the advertisement alliance of this invention, alliance can enlarge rapidly, and allied member is willing to be intended to place webpage connector on the abundant webpage.Popularization to advertisement plays a driving role.
Specific embodiments of the present invention is:
A kind of method that ad data is provided in network system has comprised:
The webpage connector receiving multimedia data, and handle multi-medium data, statistics produces the data of playing advertisements, and ad data is transferred to data handling system.
The described method that ad data is provided in network system, plug-in unit receive the ad data that is embedded in the multi-medium data simultaneously when accepting multi-medium data.
The described method that ad data is provided in network system, plug-in unit is accepted multi-medium data from multimedia server.
The described method that ad data is provided in network system, browser receives a page that contains webpage connector by network, and loads and carry out plug-in unit.
The described method that ad data is provided in network system, plug-in unit send to the sign that contains the page in the ad data of advertisement disposal system.
The described method that ad data is provided in network system, the index information of the ad data in the plug-in unit identification multi-medium data is connected to advertisement management server, and accepts ad data from advertisement management server.
The described method that ad data is provided in network system has also comprised:
Plug-in unit is connected to advertisement management server, receives the advertisement notification event from advertisement management server, obtains the type of current playing advertisements by the advertisement notice time, and produces the ad playing data.
The described method that ad data is provided in network system has also comprised:
Plug-in unit is connected to advertisement management server, receives ad playing arrangement tabulation from advertisement management server, according to ad playing list producing ad playing data.
The described method that ad data is provided in network system, accept advertising listing after, obtain ad data according to advertising listing.
The described method that ad data is provided in network system has comprised one of following data item at least in the ad playing data:
The number of times of ad playing; The time of ad playing; The network address of client; The ground domain information of client or the ground domain information that obtains by the network address.
A kind of computer-readable media contains the used executable instruction of disposal system in this computer-readable media, the executable instruction of ad data is provided on network, comprises:
Obtain the instruction of ad data from multimedia server; Plug-in unit is handled the instruction of multi-medium data; Plug-in unit produces the instruction of ad playing data; Plug-in unit sends the instruction of ad playing data to data disposal system.
Described computer readable medium, the instruction of receiving multimedia data also receives the ad data that is embedded in the multi-medium data.
Described computer readable medium has also comprised the instruction of the webpage of accepting to comprise plug-in unit, it is characterized in that the instruction that sends ad playing data to data disposal system contains the instruction that sends banner.
Described computer readable medium, the instruction that produces the ad playing data comprises the advertisement and identifier of discerning in the multi-medium data, also comprises:
Connect the instruction of advertisement management server and receive the instruction of ad data from advertisement management server.
Described computer readable medium also comprises:
Be connected to advertisement management server, and accept the instruction of advertisement notification event from advertisement management server; With the instruction that produces the ad playing data according to the advertisement notification event.
Described computer readable medium also comprises:
Be connected to advertisement management server, and obtain the instruction of ad playing arrangement tabulation from advertisement management server; And according to the instruction of ad playing list producing ad playing data.
Described computer readable medium, the instruction of accepting ad playing arrangement tabulation contains the instruction that with good grounds ad playing arrangement tabulation obtains ad data.
A kind of network system of advertisement to client that provide comprised:
Communication network;
A multimedia server that is connected on the network and sends multi-medium data;
Be connected on the communication network, and the client of running browser program, browser access has the webpage of plug-in unit, by the plug-in unit receiving multimedia data.Produce the ad playing data when plug-in unit is handled multi-medium data, and the ad playing data are sent to data processing server.
Described network system, plug-in unit send to the sign that has comprised plug-in unit place webpage in the ad playing data of advertisement disposal system.
Described network system, the advertisement and identifier in the plug-in unit identification multi-medium data is connected to advertisement management server, and receives ad data from advertisement management server.
A kind ofly provide the method for ad data, comprise by network system:
Multimedia server obtains multi-medium data, inserts the advertising sign data in multi-medium data, be connected with at least one client on the network system, and transmission has been inserted the multi-medium data of advertising sign data at least one client.
Describedly provide the method method of ad data, when in multi-medium data, inserting the advertising sign data, also insert ad data by network system.
Describedly provide the method method of ad data, when in multi-medium data, inserting the advertising sign data, also insert advertisement and identifier by network system
Description of drawings
Fig. 1 is the Organization Chart of native system, and being illustrated in provides multimedia server and advertisement to send and report in the client/server network;
Fig. 2 is the structure of the advertistics information of plug-in unit report;
Fig. 3 is a process flow diagram of handling the streaming media server end of advertisement in the video image;
Fig. 4 is the process flow diagram of the webpage connector end of advertisement in the identification video image;
Fig. 5 is the process flow diagram that relies on the webpage connector end of advertisement in the streaming media server event recognition video image;
Fig. 6 is a process flow diagram of handling the webpage connector end of advertisement in the multi-medium data;
Fig. 7 is a process flow diagram of handling the webpage connector end of ad playing tabulation.
Embodiment
Below provide multiple implementation method to description of the present invention, perhaps example is described the feature of various realizations.Described special example is in order to simplify performance of the present invention.They only are examples, but are not limited only to these examples.In addition, the numeral in the description in the various examples of possibility repeated citing and alphabetical, this repetition is brief for the sake of simplicity, do not represent the relation of various embodiments or configuration.
Fig. 1 is a basic framework figure that flow media advertisement and reporting advertisement information are provided.Network 110 is one and has comprised multimedia server 140, advertising message acquisition server 141 and a plurality of client 125 that they connect by network 100.Network 100 can be Internet, LAN (Local Area Network), wide area network or other communication systems.Multimedia server 140 provides multimedia service to a plurality of clients, and it can directly send stream medium data to client, perhaps sends data by point-to-point (Peer-to-Peer) network.Sending data can be the stream media protocol of standard, such as RTSP, MMS, or the Streaming Media of self-defining special format.Client 125 connects multimedia server, requesting multimedia data, and play multimedia data.
Client is to be made of browser and special browser plug-in (Plug-in), such as the ActiveX card format of Internet Explorer.The user opens the webpage 130 that has plug-in unit 120 codes when using browser 115, browser loads into plug-in unit, is connected to multimedia server behind the plug-in component operation automatically, request stream medium data, and playing stream media.The information of Connection Service device can be that plug-in unit is built-in, or passes to plug-in unit by webpage.When being written into the webpage that contains plug-in code for the first time, the user may be prompted to download the corresponding insert executable code, and the user is installed to client to the plug-in unit executable code by browser after confirming.
May contain advertising message and ad data in the stream medium data, the form of advertisement can be text, image or other form.Plug-in unit can playing advertisements after obtaining the ad playing data content, the perhaps content of playing advertisements after obtaining the correspondent advertisement play instruction.Plug-in unit also might be the information index of advertisement rather than the data of advertisement itself from streaming media server 140 acquisitions, and plug-in unit can be according to the index information downloading advertising data of advertisement, playing advertisements then.Plug-in unit is noted the information of the advertisement of having play, and together with the identification information of webpage 130, sends to advertising message acquisition server 141 together.Plug-in unit can be after each playing advertisements reporting advertisement information, also can note the information of ad playing earlier, regularly report and give the advertising message acquisition server.
Advertising message acquisition server 141 is collected the ad data of reporting up from a plurality of clients of having play.Add up advertising message then.Statistical method can be the sign according to webpage, obtains the overall information of certain website playing advertisements.
Fig. 2 is that plug-in unit 120 is reported the advertising message structure of giving advertising message acquisition server 141.Wherein banner 210 can be the URL 211 of webpage, or other transition form of webpage URL.Banner also can be the signature identification that plug-in code passes to plug-in unit in the webpage, and plug-in unit obtains this sign when starting.Webpage represents it also can is the built-in a kind of special identifier of plug-in unit executable code.
Advertisement and identifier 221 is signature identifications of the plug-in unit advertisement of playing.It can be discerned by server end.For example multimedia server 140 can insert in the information of advertisement in stream medium data, uses the numeral advertisement.
Advertising message 222 is the information of each advertisement of being play, the IP address of the client of the time of playing such as advertisement, the time that ad playing continued, playing advertisements or the ground domain information that obtains by the IP address, or the like.
Report if adopt regularly, advertising message 222 can be the set of many advertising messages.
The method that advertisement sends has multiple, and the method that a kind of advertisement sends is that advertisement is directly mixed in real time with the streaming media image of being play.The streaming media server end sends advertised event simultaneously to plug-in unit when hybrid ad.The advertised event information of streaming media server is checked in the plug-in unit repeating query.
Fig. 3 is the mode that the streaming media server end adopts incident, the process flow diagram of the advertising message that the advertisement of notice plug-in unit is just being play at present.Streaming media server is at first accepted the connection request 304 of plug-in unit, sends multi-medium data then to plug-in unit 306, stops service up to plug-in unit connection interruption or server.When server end has advertising message to insert 308, the incident that then sends is to plug-in unit 310.Contain the identification information of advertisement in the incident that sends, also can contain other additional information.
Fig. 4 is the process flow diagram of the plug-in unit end when using the ad playing event notice corresponding to above-mentioned streaming media server.After plug-in unit connects streaming media server 404, receiving stream media data 406, and play stream media data 408.Whether plug-in unit also must the repeating query inquiry have the advertised event 410 of streaming media server end, if advertised event is arranged, then writes down advertising message 412, and reports and give the advertising message acquisition server; Perhaps regularly report and give the advertising message acquisition server.
Another method is to have comprised advertisement in the multi-media image that sends of streaming media server.At this moment plug-in unit must be discerned the information that the method that relies on image recognition obtains playing advertisements.
Fig. 5 is the process flow diagram of the advertising message in the plug-in unit recognition image.After plug-in unit connects streaming media server 504, receiving stream media data 506, and play stream media data 508.Plug-in unit is when the displaying video image, and whether have advertisement play 512, if ad playing arranged, then write down advertising message 514, and report and give the advertising message acquisition server if needing to check; Perhaps regularly report and give the advertising message acquisition server.Generally speaking, more easily identify the type of advertisement in order to make plug-in unit, image can be made special mark in specific picture position, such as using bar code to represent the information such as sign of in progress advertisement.
Another method is that streaming media server is inserted into ad data in the stream medium data.The data of being inserted comprise the index information of advertisement, in addition, can also comprise ad data itself.At this moment plug-in unit must be able to be understood the insertion form of ad data.
Fig. 6 is plug-in unit is analyzed ad data and playing advertisements from stream medium data a process flow diagram.After plug-in unit connects streaming media server 604, receiving stream media data 606, and play stream media data 608.Plug-in unit is when the displaying video image, need simultaneously to check in the data of acquisition whether advertising message 610 is arranged,, continue to check whether ad data 612 is arranged if advertising message is arranged, if there is not ad data, then go downloading advertising data 614 and playing advertisements according to advertising message; Otherwise play-over advertisement 616.Write down advertising message 618 simultaneously, and report and give the advertising message acquisition server; Perhaps regularly report and give the advertising message acquisition server.
The method of another playing advertisements is the information that the streaming media server end does not provide advertisement in real time, but is sending to the arrangement tabulation of an ad playing of plug-in unit at the beginning.The information that has comprised advertisement in the tabulation, the reproduction time of advertisement etc.The information playing advertisements that plug-in unit provides according to playlist.
Fig. 7 is the process flow diagram that plug-in unit obtains ad playing tabulation and playing advertisements.After plug-in unit connects streaming media server 704, obtain ad playing tabulation 706, the receiving stream media data 708 then, and play stream media data 710.Whether plug-in unit simultaneously checks needs playing advertisements 712 according to the arrangement in the ad playing tabulation when the displaying video image.If only contain the index information of ad data in the ad playing tabulation, look into and see and also need according to keyed advertising download of information ad data 716.Plug-in unit also can download to this locality to all ad datas after obtaining the ad playing tabulation.Plug-in unit connects drop-down playing advertisements 718, writes down advertising message 720 simultaneously, and reports and give the advertising message acquisition server; Perhaps regularly report and give the advertising message acquisition server.
Claims (23)
1, a kind of method that ad data is provided in network system is characterized in that, has comprised:
The webpage connector receiving multimedia data, and handle multi-medium data, statistics produces the data of playing advertisements, and ad data is transferred to data handling system.
2, the method that ad data is provided in network system as claimed in claim 1 is characterized in that, plug-in unit receives the ad data that is embedded in the multi-medium data simultaneously when accepting multi-medium data.
3, the method that ad data is provided in network system as claimed in claim 1 is characterized in that plug-in unit is accepted multi-medium data from multimedia server.
4, the method that ad data is provided in network system as claimed in claim 1 is characterized in that, browser receives a page that contains webpage connector by network, and loads and carry out plug-in unit.
5, the method that ad data is provided in network system as claimed in claim 4 is characterized in that, plug-in unit sends to the sign that contains the page in the ad data of advertisement disposal system.
6, the method that ad data is provided in network system as claimed in claim 1 is characterized in that, the index information of the ad data in the plug-in unit identification multi-medium data is connected to advertisement management server, and accepts ad data from advertisement management server.
7, the method that ad data is provided in network system as claimed in claim 1 is characterized in that, has also comprised:
Plug-in unit is connected to advertisement management server, receives the advertisement notification event from advertisement management server, obtains the type of current playing advertisements by the advertisement notice time, and produces the ad playing data.
8, the method that ad data is provided in network system as claimed in claim 1 is characterized in that, has also comprised:
Plug-in unit is connected to advertisement management server, receives ad playing arrangement tabulation from advertisement management server, according to ad playing list producing ad playing data.
9, the method that ad data is provided in network system as claimed in claim 8 is characterized in that, accept advertising listing after, obtain ad data according to advertising listing.
10, the method that ad data is provided in network system as claimed in claim 1 is characterized in that, has comprised one of following data item in the ad playing data at least:
The number of times of ad playing; The time of ad playing; The network address of client; The ground domain information of client or the ground domain information that obtains by the network address.
11, a kind of computer-readable media is characterized in that: contain the used executable instruction of disposal system in this computer-readable media, the executable instruction of ad data is provided on network, comprise:
Obtain the instruction of ad data from multimedia server; Plug-in unit is handled the instruction of multi-medium data; Plug-in unit produces the instruction of ad playing data; Plug-in unit sends the instruction of ad playing data to data disposal system.
12, computer readable medium as claimed in claim 11 is characterized in that, the instruction of receiving multimedia data also receives the ad data that is embedded in the multi-medium data.
13, computer readable medium as claimed in claim 11 is characterized in that, has also comprised the instruction of the webpage of accepting to comprise plug-in unit, it is characterized in that the instruction that sends ad playing data to data disposal system contains the instruction that sends banner.
14, computer readable medium as claimed in claim 11 is characterized in that, the instruction that produces the ad playing data comprises the advertisement and identifier of discerning in the multi-medium data, also comprises:
Connect the instruction of advertisement management server and receive the instruction of ad data from advertisement management server.
15, computer readable medium as claimed in claim 11 is characterized in that, also comprises:
Be connected to advertisement management server, and accept the instruction of advertisement notification event from advertisement management server; With the instruction that produces the ad playing data according to the advertisement notification event.
16, computer readable medium as claimed in claim 11 is characterized in that, also comprises:
Be connected to advertisement management server, and obtain the instruction of ad playing arrangement tabulation from advertisement management server; And according to the instruction of ad playing list producing ad playing data.
17, computer readable medium as claimed in claim 16 is characterized in that, the instruction of accepting ad playing arrangement tabulation contains the instruction that with good grounds ad playing arrangement tabulation obtains ad data.
18, a kind of network system of advertisement to client that provide is characterized in that, comprised:
Communication network;
A multimedia server that is connected on the network and sends multi-medium data;
Be connected on the communication network, and the client of running browser program, browser access has the webpage of plug-in unit, by the plug-in unit receiving multimedia data.Produce the ad playing data when plug-in unit is handled multi-medium data, and the ad playing data are sent to data processing server.
19, network system as claimed in claim 18 is characterized in that, plug-in unit sends to the sign that has comprised plug-in unit place webpage in the ad playing data of advertisement disposal system.
20, network system as claimed in claim 18 is characterized in that, the advertisement and identifier in the plug-in unit identification multi-medium data is connected to advertisement management server, and receives ad data from advertisement management server.
21, a kind ofly provide the method for ad data, it is characterized in that, comprise by network system:
Multimedia server obtains multi-medium data, inserts the advertising sign data in multi-medium data, be connected with at least one client on the network system, and transmission has been inserted the multi-medium data of advertising sign data at least one client.
22, method as claimed in claim 21 is characterized in that, when inserting the advertising sign data in multi-medium data, also inserts ad data.
23, method as claimed in claim 21 is characterized in that, when inserting the advertising sign data in multi-medium data, also inserts advertisement and identifier.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005100840274A CN1897028A (en) | 2005-07-14 | 2005-07-14 | System and method for issuing and reporting advertisement information in webpage connector |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005100840274A CN1897028A (en) | 2005-07-14 | 2005-07-14 | System and method for issuing and reporting advertisement information in webpage connector |
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| CN1897028A true CN1897028A (en) | 2007-01-17 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2005100840274A Pending CN1897028A (en) | 2005-07-14 | 2005-07-14 | System and method for issuing and reporting advertisement information in webpage connector |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009146644A1 (en) * | 2008-06-05 | 2009-12-10 | 华为技术有限公司 | System and method for reporting advertisement measurement |
| CN102597999A (en) * | 2009-11-20 | 2012-07-18 | 皇家飞利浦电子股份有限公司 | Rendering a web page comprising plug-in content |
| CN101364995B (en) * | 2007-08-10 | 2014-06-18 | 富士胶片株式会社 | Web server system |
| CN103927671A (en) * | 2013-01-16 | 2014-07-16 | 舜易科技发展（上海）有限公司 | Advertisement putting method and system, advertisement plug-in device and advertisement putting management system |
| CN104703035A (en) * | 2015-02-12 | 2015-06-10 | 卓易畅想（北京）科技有限公司 | Method and device for playing multimedia online through user device |
| CN101809606B (en) * | 2007-11-02 | 2015-09-16 | 索尼爱立信移动通讯有限公司 | Commercial advertisement is routed to the method for the destination equipment in LAN (Local Area Network) (LAN), associated electronic device and computer program |
| CN105959744A (en) * | 2016-05-24 | 2016-09-21 | 武汉斗鱼网络科技有限公司 | Statistic method and device of cut-in advertisement event data |
| CN108170542A (en) * | 2017-12-26 | 2018-06-15 | 上海亿动信息技术有限公司 | A kind of control method and device that advertising information exchange is realized based on local page |
| CN108475386A (en) * | 2017-01-20 | 2018-08-31 | 华为技术有限公司 | Advertising display control method, terminal and Advertisement Server |
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- 2005-07-14 CN CNA2005100840274A patent/CN1897028A/en active Pending
Cited By (13)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101364995B (en) * | 2007-08-10 | 2014-06-18 | 富士胶片株式会社 | Web server system |
| CN101809606B (en) * | 2007-11-02 | 2015-09-16 | 索尼爱立信移动通讯有限公司 | Commercial advertisement is routed to the method for the destination equipment in LAN (Local Area Network) (LAN), associated electronic device and computer program |
| WO2009146644A1 (en) * | 2008-06-05 | 2009-12-10 | 华为技术有限公司 | System and method for reporting advertisement measurement |
| CN102597999A (en) * | 2009-11-20 | 2012-07-18 | 皇家飞利浦电子股份有限公司 | Rendering a web page comprising plug-in content |
| CN103927671B (en) * | 2013-01-16 | 2021-09-24 | 阿里巴巴（中国）有限公司 | Advertisement putting method and system, advertisement plug-in device and advertisement putting management system |
| CN103927671A (en) * | 2013-01-16 | 2014-07-16 | 舜易科技发展（上海）有限公司 | Advertisement putting method and system, advertisement plug-in device and advertisement putting management system |
| CN104703035A (en) * | 2015-02-12 | 2015-06-10 | 卓易畅想（北京）科技有限公司 | Method and device for playing multimedia online through user device |
| CN105959744A (en) * | 2016-05-24 | 2016-09-21 | 武汉斗鱼网络科技有限公司 | Statistic method and device of cut-in advertisement event data |
| CN105959744B (en) * | 2016-05-24 | 2019-07-09 | 武汉斗鱼网络科技有限公司 | A kind of commercial breaks event data statistical method and device |
| CN108475386A (en) * | 2017-01-20 | 2018-08-31 | 华为技术有限公司 | Advertising display control method, terminal and Advertisement Server |
| US10937056B2 (en) | 2017-01-20 | 2021-03-02 | Huawei Technologies Co., Ltd. | Advertisement display control method, terminal, and advertisement server |
| CN108170542A (en) * | 2017-12-26 | 2018-06-15 | 上海亿动信息技术有限公司 | A kind of control method and device that advertising information exchange is realized based on local page |
| CN108170542B (en) * | 2017-12-26 | 2022-06-28 | 上海亿动信息技术有限公司 | Control method and device for realizing advertisement information exchange based on local page |
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