CN1428729A - Interdynamic advertisement system and its implement method - Google Patents
Interdynamic advertisement system and its implement method Download PDFInfo
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- CN1428729A CN1428729A CN01143931.9A CN01143931A CN1428729A CN 1428729 A CN1428729 A CN 1428729A CN 01143931 A CN01143931 A CN 01143931A CN 1428729 A CN1428729 A CN 1428729A
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- H—ELECTRICITY
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Abstract
The method for implementing IP interdynamic advertisement includes the following steps: (a). interdynamic advertisement centre anchorperson register and logging main control server, demand creating IP interdynamic advertisement centre; (b). main control server responds request and searches free resource; (c). if there is free resource, distributing and creating advertisement centre; (d) if the resource is short, returning it into advertisement centre, said request is defeated; (e). if the advertisement centre is created, the anchorperson can place the interdynamic advertisement strip is point-stroved by user, judging that it has the IP interdynamic advertisement playback controller or not; (g). if there is not, said system provides network download, controls user installation and starts playback controller.
Description
Technical field
The present invention relates generally to ad system, more particularly, relate to a kind of can realize fast between user and the product vendor, carry out interactive advertisement system and its implementation of information communication efficiently.
Background technology
At present, traditional website/web advertisement all is advertisement operators placing advertisement bar on website/webpage, allows the user remove to click this advertisement bar, then or the super relevant product information website that is connected to, or open static page about this product information, allow the user check the static information of this product.
For this traditional advertising, its advertising message is unilaterally provided by advertiser, if and the user is need carry out more deep understanding to certain product the time, the static information that advertiser provides often just can not satisfy user's needs, and the user just must get in touch by phone or other modes such as fax or E-MAIL and product vendor so.Like this, not only the expense of its consulting is very high, and its poor in timeliness, is unfavorable for the fast interchange and the real-time interactive of both sides' information.
Summary of the invention
Proposed the present invention in order to address the above problem, its objective is provides a kind of interactive advertisement system and its implementation, thereby fast, realize information communication between user and the product vendor efficiently.
According to an aspect of the present invention, provide a kind of implementation method of IP interactive advertisement, comprising: (a) interactive advertisement center host creates IP interactive advertisement center to the main control server request; (b) main control server response host creates the requirement at interactive advertisement center, searches the idling-resource that is not utilized by system from special user's log-on message record sheet (specialloginfo); (c) if there is idling-resource, then main control server distributes described idling-resource, finishes the interactive advertisement center and creates; (d) if judge inadequate resource in step (b), then main control server returns the information of creating the failure of IP interactive advertisement center and the reason of failing to the host; (e) if in step (c), create successfully at described interactive advertisement center, and IP interactive advertisement bar is placed in then host's issuing interactive advertisement on internet website on the webpage of website; (f) when the user browses the described website of the described interactive advertisement of issue,, judge then whether subscriber's local has the player control of described IP interactive advertisement if clicked described IP interactive advertisement bar; (g) if judge that in step (f) user side does not have the player control of described IP interactive advertisement, then system provides the network download of IP interactive advertisement player control, and the player control of control user installation and the described IP interactive advertisement of startup; (h) after starting IP interactive advertisement player control, described control sends request to Website server, obtains the information of interactive advertisement bar on the webpage, that is, and and the environmental parameter at interactive advertisement center; (i) environmental parameter and the main control server that are obtained of described IP interactive advertisement player control utilization communicates, and sets up interactive advertisement audient environment, adds in the interactive advertisement automatically; And (j) adopt video camera and microphone, user in described interactive advertisement audient environment, to utilize described IP interactive advertisement player control to carry out information sharing by network and interactive advertisement host and other users.
According to a further aspect in the invention, provide a kind of IP interactive advertisement system, be used to carry out above-mentioned IP interactive advertisement method, this system comprises: main control server is used for IP interactive advertisement host and uses this main control server by network creation IP interactive advertisement center; At least two forwarding servers, the end server is held in a conduct, and the host sends Voice ﹠ Video information to this station server, and this server sends to transmitting terminal to the information of receiving; Another sends to interactive advertisement audient place to the information that receives as the transmitting terminal server; IP interactive advertisement player control device is used for the controls playing device and starts, moves, and controls and dispatch for it receives IP interactive advertisement environmental parameter; IP interactive advertisement center automatically adding device is used for setting up data stream with IP interactive advertisement center and getting in touch after the user side player control obtains IP interactive advertisement environmental parameter; And user terminal, comprise host's terminal and audient's terminal, be used for carrying out between host and audient and audient and the audient real-time interactive information communication.
In native system, after the user clicked interactive advertisement, how the Website server how startup of controls playing device and user set up with the interactive advertisement center that to get in touch be one of them core.In case after the user joins the interactive advertisement center, just enter interactive the broadcast, promptly can carry out two-way video and audible communication between product vendor and the user.
Pass through native system, an IP interactive advertisement center only need be created by product vendor, then the product information of oneself is published on website/webpage, the user is by clicking the IP interactive advertisement bar of Webpage, just can be directly connected to the IP interactive advertisement center that product vendor is created, pass through the broadcast/retransmission center of this IP interactive advertisement system then, the product information of product vendor is directly sent to user terminal (being loaded with the interactive advertisement player control of native system under the user side), this comprises that the image information of this product and IP interactive advertisement host are to introduction of product etc., simultaneously, the user can also carry out more deep consulting to this product in real time, put question to etc. to this IP interactive advertisement host, thereby realized that product vendor and user carry out direct information interchange.
Description of drawings
By following detailed description by accompanying drawing, will more easily understand the present invention, wherein:
Fig. 1 illustrates the frame model according to IP interactive advertisement system of the present invention;
Fig. 2 illustrates two core apparatus of system shown in Figure 1 frame model;
Fig. 3 illustrates high definition video picture and the image device in the mutual environment;
Fig. 4 illustrates the flow process that IP interactive advertisement center environment is set up;
Fig. 5 illustrates the flow process of website/webpage interactive advertisement bar player control device;
Fig. 6 illustrates the structure of IP interactive advertisement bar information record sheet (advertiseinfo);
Fig. 7 illustrates the flow process that commercial audience adds interactive advertisement center environment (automatically adding device);
Fig. 8 illustrates the flow process of IP interactive advertisement central whole data; And
Fig. 9 illustrates IP interactive advertisement central database (meetinginfo list structure).
Embodiment
Describe the preferred embodiments of the present invention in detail below in conjunction with accompanying drawing.
Fig. 1 illustrates the frame model of this IP interactive advertisement system.In this IP interactive advertisement system, exist following five part and parcel/entities: IP interactive advertisement audient; IP interactive advertisement center host; Interactive advertisement bar in website is play control device; Interaction Center's information broadcast/forwarding; With the information database of record.
Commercial audience is exactly the spectators of advertisement, just the possible potential user of this advertised product.Native system is for him, for it provides the platform of further understanding product, he only needs by clicking the IP interactive advertisement bar on the Internet page, just can use video camera directly to carry out exchanging of information with the supplier of this advertised product with microphone, comprise the image of seeing this product, hear this IP interactive advertisement host's more detailed introduction, and can seek advice to the host to own interested aspect with about other details of this product etc.And all these, the user only need move mouse, clicks the IP interactive advertisement bar on webpage, and system will be connected to the IP advertisement Interaction Center of product vendor automatically by control and processing for you.
IP interactive advertisement center host just is equivalent to this advertised product supplier's information consultation and Directory Enquiries, is responsible for the information issue and the user's request consulting of this advertised product specially, answers the variety of issue of user's proposition etc.In native system, for IP interactive advertisement center host, he at first will create an IP interactive advertisement center, and interactive advertisement is set on corresponding website/webpage then, waits for that the user clicks this advertisement bar.After the user clicks the interactive advertisement bar,, allow this user enter into IP interactive advertisement center by system call.After the user enters into this IP interactive advertisement center, can see that at the host place this user adds, simultaneously, advertisement host's audio frequency and just can be forwarded to the user place by the IP interactive advertisement information broadcast/retransmission center of native system about the image information of this product (or host itself) and play, on the other hand, user's Voice ﹠ Video information also can be forwarded to advertisement host place by the broadcast/retransmission center of native system and play, like this, just realized that the direct information between IP interactive advertisement center host and the user exchanges.
Website/webpage interactive advertisement broadcast control device is exactly a tie of realizing user and the contact of IP interactive advertisement center, also is one of core of native system.When the user clicks IP interactive advertisement bar, system is by internal control and scheduling, the information of IP interactive advertisement center and IP interactive advertisement broadcast/retransmission center is passed to the user place, user side utilizes these information, make it to connect, carry out the interaction of information and play with IP interactive advertisement central server and host.In website/webpage interactive advertisement broadcast control device, if user side does not also have the interactive advertisement player control, so, system also will provide the download of native system player control, then, user side will start this player control of operation, and links this IP interactive advertisement center.All these processing procedures all are to finish in the interactive broadcast control device of website/webpage, and its concrete treatment scheme sees the description below in conjunction with Fig. 5 for details.
Broadcast/the forwarding of interactive advertisement central information is exactly that interactive advertisement host's Voice ﹠ Video information is forwarded to interactive advertisement audient place by this retransmission center, perhaps the Voice ﹠ Video information at commercial audience place is forwarded to interactive advertisement host and other users place, realizes the interaction of advertisement center information between host and audient.In native system, information such as system database recording user (commercial audience) IP address, socket port and record interactive advertisement host's IP address, socket port.Then, system passes through inner scheduling and control, query-related information, and this comprises the destination that Voice ﹠ Video information will send, and information broadcast/retransmission center is exactly that information is sent to relevant destination.See description for details below in conjunction with Fig. 4.
In addition, as mentioned above, in native system, not only include the IP address that is used for writing down IP interactive advertisement audient and IP interactive advertisement center host, the database of socket port information, be used for writing down the forwarding server database of information in addition.The concrete details of its major database sees Fig. 9 for details.
Make a general survey of native system, its core is exactly how Website server clicks page interactive advertisement bar control by the user, and the control user sets up data stream with the interactive advertisement center then and gets in touch in own local this play control of operation that starts.Specifically, its core has two aspects: on the one hand, how the controls playing device starts, moves Website server, and is its delivery context parameter; On the other hand, how the user side player is set up data stream with IP interactive advertisement center and is got in touch (promptly how to set up with the interactive advertisement center and set up mutual environment) after obtaining parameter.
Fig. 2 illustrates two core apparatus of system shown in Figure 1 frame model.For realizing that the user is by the IP interactive advertisement bar on the webpage clicking, and then the foundation of control user and interactive advertisement center is got in touch, and realize IP interactive advertisement host and this user's information interchange and shared by player control, promptly between them, realize the interaction of information, adopted the device of two cores in native system, that is exactly IP interactive advertisement player control device and IP interactive advertisement center automatically adding device.
For IP interactive advertisement player control device, be exactly how the controls playing device starts, moves, and receive a kind of device that IP interactive advertisement environmental parameter is controlled and dispatched for it.Briefly, when being exactly the interactive advertisement bar on user's webpage clicking, just start this device, judge by it whether user side has installed player control, if no,, download automatically and install and start player control then by this device, controls playing device control reaches the environmental parameter of IP interactive advertisement to webpage then, and is kept in the player control.The control procedure and the quick-reading flow sheets of Here it is this device.About its more detailed description referring to description below in conjunction with Fig. 5 and Fig. 6.
In addition, after the user side player control obtains IP interactive advertisement environmental parameter, how set up data stream and get in touch (promptly how to set up set up mutual environment get in touch), realize by IP interactive advertisement automatically adding device with the interactive advertisement center with IP interactive advertisement center.Here it is by calling this device, automatic and IP interactive advertisement center main control server communicates, and to the personal information of this main control server registration oneself, then, title with the IP interactive advertisement center that obtains, submit the control command that adds this interactive advertisement center to main control server, then, scheduling by main control server, this user profile is joined in the transmission information object formation of forwarding server transmitting terminal, return to the user by main control server then, by these processing and operation, this user has just successfully joined this IP interactive advertisement center, thereby can receive host's Voice ﹠ Video information, about the more detailed information of this device referring to description below in conjunction with Fig. 7.
Certainly, information retransmission center as native system, be that IP interactive advertisement environment also is and an important part, this is that IP interactive advertisement host at first must set up, and detail how to create this IP interactive advertisement center about the host can be referring to the description below in conjunction with Fig. 4.
By above two kinds of devices, the user just can pass through to click IP interactive advertisement bar on the network, and then utilizes the scheduling of system, in its this locality, to be connected to this interactive advertisement center automatically, carry out real-time information interchange, understand more detailed information about this product with the advertisement host.
Figure 3 shows that the synoptic diagram of employed high definition video picture and image device in the mutual environment.No matter advertisement host, or interactive advertisement audient, the display terminal screen shown in all using carries out information interchange.
For high definition picture wherein, can be regularly or not timing sends and the compression transmission with the form of file data or Streaming Media, and also the user can adjust its size.Receive and decompress(ion) after, can carry out filtering to the picture behind the decompress(ion), eliminate processing such as transmission noise, the mosaic of removing image and burr, so that image shows is more level and smooth clear.
For high-definition image wherein, can image frame data or the form of Streaming Media transmit, and can adjust size, number of pictures per second, compressibility and the position on screen etc. of image according to bandwidth.After receiving image and decompress(ion), also can be similar to processing such as the filtering of picture, the mosaic of eliminating transmission noise, removal image and burr to the image behind the decompress(ion), so that the image demonstration is more clear level and smooth.
Use above-mentioned Fig. 2 and various devices shown in Figure 3, just can set up the interactive advertisement center environment according to flow process described below, and after the interactive advertisement audient adds the interactive advertisement center environment, between commercial audience and interactive advertisement host, realize real-time message exchange.
The process of setting up at relevant interactive advertisement center will be sketched below.As shown in Figure 4, the flow process of setting up for IP interactive advertisement center environment.
In order to realize the broadcast of interactive advertisement, IP interactive advertisement center, the i.e. broadcast of interactive advertisement information and retransmission center at first must be created by system.This is to send by the interactive advertisement host to create instruction, is finished by control and scheduling by system.The following describes and how to set up this interactive advertisement center environment.
At first, the interactive advertisement host will register and login into this interactive advertisement system main control server, in native system, for the user who is distributed on the Internet, by the client software of operation native system, just can realize interactive advertisement host's registration, login etc.
Owing to will realize providing information to transmit service to the customer group that is distributed on the Internet, so after the host logins success, system not only will write down ID number of its login, the IP address that will will use its socket (Socket) communication also, socket command port number, audio port number, video end slogan etc. is registered, these information are recorded in host's log-on message table (normalloginfo) of main control server database, comprising: host ID number, host IP address, host's command port number, host's audio port number, host's video end slogan.Certainly, all these information also will be noted at subscriber's local.
Equally, because system will carry out the forwarding of interactive advertisement information with forwarding server, so, in main control server, also to register the information of forwarding server, after the system master server is gone up in the forwarding server connection, will register these information automatically, for the Login Register of forwarding server on the system master server, its processing mode is identical with host's method with method, and only the log-on message of forwarding server is recorded in special user's log-on message record sheet (specialloginfo).Its information that will write down in the main control server database comprises: the ID of forwarding server number, the audio frequency control of the order control port of the IP address of forwarding server, forwarding server, forwarding server are transmitted the video control of port, forwarding server and are transmitted port.
When the host successfully logins native system into and success after the good own information of registration on the main control server, just can be to the control command at the IP interactive advertisement center of main control server submission establishment oneself.
If an interactive advertisement host wants to create the IP interactive advertisement center of oneself, promptly the information of advertisement (sound and image etc.) is sent to the Internet user that other participate in this IP interactive advertisement center, just can submit to and will create the requirement at IP interactive advertisement center, and the host only need provide ID number of interactive advertisement center and the title at interactive advertisement center to get final product to main control server to main control server.
Main control server is after receiving the control command that this user submits to, backstage scheduling and control by the system master server, specifically, it is the resource----forwarding server of from special user's log-on message record sheet (specialloginfo), searching also not the free time of being utilized by system, if find system to also have idle forwarding server resource (two forwarding servers will be arranged at least, the end server is held in a conduct, the host sends Voice ﹠ Video information to this station server, and this server sends to transmitting terminal to the information of receiving; Another is as the transmitting terminal server, the information that receives is sent to interactive advertisement audient place), main control server just communicates by command port and forwarding server, require it to provide the service of forwarding for this user, when forwarding server is received this information, be user resource allocation just, as set up the Voice ﹠ Video socket, the transmission object queue of initialization forwarding server etc., and the target of the transmission information that transmits according to main control server are filled and are sent object queue, like this, in case there is the user to send information to forwarding server, forwarding server just sends object queue according to it, successively information is forwarded to corresponding target ground.
During the formation of initialization forwarding server, hold end for forwarding server, need be added to it to the information of forwarding server transmitting terminal and this IP interactive advertisement center host's information and send in object queue, these information comprise: ID number of host's (or forwarding server transmitting terminal), host's's (or forwarding server transmitting terminal) IP address, host's's (or forwarding server transmitting terminal) command port number, host's's (or forwarding server transmitting terminal) audio frequency (forwarding) port numbers, host's's (or forwarding server transmitting terminal) video (forwarding) port numbers.Wherein, with ID number primary key as information.
For the forwarding server transmitting terminal, in case when having user (IP interactive advertisement audient) will add this IP interactive advertisement center, main control server is just communicated by letter with this transmitting terminal, this user's information is added in the transmission object queue of forwarding server transmitting terminal, these information comprise equally: ID number of IP interactive advertisement audient, IP interactive advertisement audient's IP address, IP interactive advertisement audient's command port number, IP interactive advertisement audient's audio port number, IP interactive advertisement audient's video end slogan.Equally, with ID number primary key as information.
After all these initialization informations were finished dealing with, main control server just was recorded in corresponding information in the table of database, and these tables comprise IP interactive TV central information table (meetinginfo).
Wherein IP interactive advertisement central information (meetinginfo) table is mainly used to write down the user's (advertisement host) who creates the interactive advertisement center the data and the data of forwarding server information, and its main information comprises: ID number of user (host) created in interactive advertisement, user's (host) title is created in interactive advertisement, user's (host) IP address is created in interactive advertisement, ID number of IP interactive advertisement center, the title at IP interactive advertisement center, the IP address of forwarding server (holding end), the command port of forwarding server (holding end), the audio frequency of forwarding server (holding end) is transmitted port, the video of forwarding server (holding end) is transmitted port, the IP address of forwarding server (transmitting terminal), the command port of forwarding server (transmitting terminal), the audio frequency of forwarding server (transmitting terminal) is transmitted port, the video of forwarding server (transmitting terminal) is transmitted port.Its concrete information interactive advertisement central information database (meetinginfo) table as shown in Figure 8.
When all these information successfully are recorded in the database of main control server and after handling the transmission target information formation of forwarding server, main control server just returns the information of creating IP interactive advertisement success to this host.Simultaneously, main control server also will return IP address, command port number, audio port number, the video end slogan of forwarding server (holding end) to this host, and information such as the IP address of forwarding server (transmitting terminal), command port number, audio port number, video end slogan.The user notes at subscriber's local after receiving these information.At this moment, this host just can break away from and the getting in touch of main control server, the audio-frequency information of oneself, video information and control command are sent to forwarding server (holding end), audio-frequency information and video information send to forwarding server (transmitting terminal) by forwarding server (holding end) then, by forwarding server (transmitting terminal) audio-frequency information and video information are sent to the user place that participates in this IP interactive advertisement again, the information of like this, just having finished between IP interactive advertisement host and the IP interactive advertisement participant is transmitted and transmission.
If can not find enough resources in the specialloginfo table, main control server comes to create IP interactive advertisement center for the user, main control server just returns the information of creating the failure of IP interactive advertisement center and the reason (system resource deficiency) of failing to this host.
Like this, the host creates the process end at IP interactive advertisement center.Next, if create successfully, the host at this IP interactive advertisement center just can hold end by forwarding server and send Voice ﹠ Video information to the user who participates in this IP interactive advertisement, simultaneously, the participant also can send Voice ﹠ Video information to the host, then just formed between host and the participant information flow with exchange.
By the processing and the scheduling of host and system, IP interactive advertisement center environment has just been set up.The problem that the present invention also will solve is, how the user is by clicking the interactive advertisement bar on the website, startup at subscriber's local controls playing device control, and according to the environmental parameter that receives, how to get in touch with the IP interactive advertisement center environment foundation of native system, promptly join IP interactive advertisement center, and receive the Voice ﹠ Video information that the host sends.
Fig. 5 illustrates website/webpage interactive advertisement bar player control device flow process.
In the flow process of this player control device, relate to user, Website server and player control, by the message exchange of realization Website server and user, player between this three, and, transmit the environmental parameter of player control operation by this control.Just describe the control and treatment flow process below in detail.
At first, must place IP interactive advertisement bar on the webpage of website, this is that IP interactive advertisement host is provided with by the website.When the user browsed the webpage of this website, if the user has clicked this IP interactive advertisement bar, then this broadcast control device treatment scheme began.
In the background data base of website, include the information record sheet (referring to Fig. 6) that writes down this advertisement bar information, control device at first in this table this advertisement bar of inquiry judging whether be an interactive advertisement, if not, then system can carry out other processing.
If this advertisement bar is an IP interactive advertisement, then broadcast control device will judge at first at subscriber's local whether this IP interactive advertisement player control is arranged, this control by control is finished, if user side is this ad playing device control not, then system will provide the network download of this IP interactive advertisement player control, and control user installation and startup, then, this control sends request to this Website server again, obtain the information of this interactive advertisement bar on the page, these information check out from background data base, comprising: main control server IP address, IP interactive advertisement center, IP interactive advertisement center main control server command port, IP interactive advertisement title.
After system sent to the associated user place to above information by control, the user, was recorded in these information in the environmental variance of player control by the control of broadcast control device in this locality, like this, has just finished one of core of native system.The user is by clicking website interactive advertisement bar, obtain the environmental parameter at this interactive advertisement center at subscriber's local, and the control by broadcast control device equally, after it starts, by automatically adding device, communicate with environmental parameter and the advertisement main control server obtained.And then set up interactive advertisement audient environment, and join in the interactive advertisement, carry out sharing of information with the interactive advertisement host.About the detailed process step of automatically adding device referring to described in Fig. 7.
Fig. 6 illustrates IP interactive advertisement bar information record sheet (advertiseinfo) structure.
Interactive advertisement bar information on website/webpage is to be recorded in the site databases interactive advertisement bar information record sheet (advertiseinfo), and is as shown in the table.
Advertiseinfo list structure/explanation of field
| Field name | Explanation of field | Remarks |
| f_index | The call number of minute book bar record | Do not have |
| f_serverip | Record interactive advertisement main control server IP address | Do not have |
| f_servercomm | Record interactive advertisement main control server order control port | Do not have |
| f_advertiseid | Record interactive advertisement ID number | Do not have |
| f_advertisename | Record interactive advertisement bar title | Do not have |
| f_flag | The sign of recording user | Do not have |
This record sheet is submitted to the database of website by the interactive advertisement host.In this record sheet, each field all must provide, otherwise the error message of the data deficiency that the host submits to can be pointed out by system, requires it to refill the back and submits to.
Field length for the advertiseinfo table is described as follows:
●f_index：??????????int；
●f_serverip：???????char(18)；
●f_servercomm：?????int；
●f_advertiseid：????int；
●f_advertisename：??char(30)；
●f_flag：???????????char(1)。
When IP interactive advertisement host submits interactive advertisement bar information to website/webpage, the field length of the data correspondence of being submitted to must be within this scope, if exceed the length of its appointment, the data that system can point out the host to submit to equally has the error message of length overlength, and the host resubmits after still must revising.
Describe the another one core of native system below in conjunction with Fig. 7, how the user sets up with IP interactive advertisement environment and gets in touch.That is to say that how the user joins IP interactive advertisement center automatically by the scheduling and the control of system.Fig. 7 illustrates commercial audience and adds interactive advertisement center environment (automatically adding device) flow process.
After player control starts, he will obtain environmental information about this IP interactive advertisement center from Website page, these information comprise as shown in FIG. 6: the IP address of the title of IP interactive advertisement, IP interactive advertisement main control server, the order control port of IP interactive advertisement main control server.
The user side program is recorded in subscriber's local after these information of acquisition.
On the other hand, in a single day the user side program obtains the IP address and the command port environmental information of main control server, and he just sets up with main control server and gets in touch, and communicates.User side in native system, he at first will comprise to the information of main control server registration oneself: this user's ID number, this user's IP address, this user's order control end slogan, this user's audio port number, this user's video end slogan.
Wherein, user's ID number is unique in system, is dynamically produced by main control server, and all these information all will be returned to this user, and the user is under local record.
When above all information all successfully the registration and after user side is noted, player control will be submitted the control command that will participate in IP interactive advertisement (promptly becoming the audient of IP interactive advertisement) to main control server, and provide the title (this title is unique, for control obtained from the Website page after the startup) of the IP interactive advertisement that will participate in system.
After main control server is received the such order of player control, main control server is by backstage scheduling and control, according to its title that provides, search corresponding forwarding server and hold end and transmitting terminal information in IP interactive advertisement information table (meetinginfo), these information comprise: host's IP address, host's order control port, host's audio-frequency information port, host's video information port, forwarding server is held the IP address of end, forwarding server is held the order control port of end, forwarding server is held the audio frequency of end and is transmitted port, forwarding server is held the video of end and is transmitted port, the IP address of forwarding server transmitting terminal, the order control port of forwarding server transmitting terminal, the audio frequency of forwarding server transmitting terminal is transmitted port, the video of forwarding server transmitting terminal is transmitted port.
After finding these information, main control server at first communicates with this transmitting terminal server, the user's who participates in this IP interactive advertisement information is joined in the transmission information object formation of this forwarding server transmitting terminal, and these information comprise: participant's ID number, participant's IP address, participant's order control end slogan, participant's audio-frequency information port numbers, participant's video information port numbers.Wherein, user's ID number as primary key.Like this, transmitting terminal will be forwarded to the information that receives on the node of this IP address and port-mark, promptly is dealt into the user place.
Communicate by letter with the forwarding server transmitting terminal complete successfully after, main control server is noted relevant information in database, specifically, be exactly to participate at the IP interactive TV to insert a new record in the user message table (attendinfo), the information of record comprises: ID number of IP interactive advertisement host, IP interactive advertisement title, participate in ID number of the user, participate in user's IP address, participate in the user command port number, participate in user's audio port number, participation user's video end slogan.
After main control server has write down these information, will return relevant information to this user, these information comprise: IP interactive advertisement center host's IP address, IP interactive advertisement center host's command port number, IP interactive advertisement center host's audio port number, IP interactive advertisement center host's video end slogan, forwarding server is held the IP address of end, forwarding server is held the command port number of end, forwarding server is held the audio frequency of end and is transmitted port numbers, forwarding server is held the video of end and is transmitted port numbers, the IP address of forwarding server transmitting terminal, the command port of forwarding server transmitting terminal number, the audio frequency of forwarding server transmitting terminal is transmitted port numbers, the video of forwarding server transmitting terminal is transmitted port numbers.
User side after receiving these information, these information under its local record, at this moment, the user has just successfully participated in IP interactive advertisement center program, also can receive the information data that IP interactive advertisement host sends.
By above operation and processing, successfully set up the contact between IP interactive advertisement host and the IP interactive advertisement audient, can realize the information flow between them and share, promptly by the IP interactive advertisement bar on user's webpage clicking, and utilize the scheduling and the control of system, realize the user side player automatic startup and with successfully the docking of IP interactive advertisement center, join the interactive advertisement playout center, reception host's information and to interactions such as host's transmission information.About the data flow this point, referring to the detailed description of Fig. 8.
Equally, will withdraw from this interactive advertisement program if participate in the user of interactive advertisement, also to the main control server transmitting control commands, main control server is by backstage scheduling and control, communicate by letter with relevant forwarding server transmitting terminal again, this user is deleted from the transmission object queue of transmitting terminal get final product.Also just disconnected being connected and flowing of data stream between forwarding server transmitting terminal and the user.
Fig. 8 illustrates IP interactive advertisement central whole data flow.
In case IP interactive advertisement center is created and is finished, when having the user to participate in this IP interactive advertisement center (promptly there is the audient at this IP interactive advertisement center) again simultaneously, it doesn't matter fully for the streams data of (being IP interactive advertisement center host and IP interactive advertisement audient) and main control server between them, just carry out the forwarding of information by forwarding server, promptly host's information is issued the audient, perhaps audient's information is issued host and other audients.
In the streams data of native system, mainly contain aspect two, the one, IP interactive advertisement host sends Voice ﹠ Video information to IP interactive advertisement audient, can allow IP interactive advertisement audient send Voice ﹠ Video information to IP interactive advertisement host and other IP interactive advertisements audient again, concrete data flow is as follows.
When IP interactive advertisement center host sends information, he sends forwarding server to the Voice ﹠ Video information of oneself and holds end, hold termination when receiving this Voice ﹠ Video information, just check own inner transmission information object formation, circulation is taken out from formation and is sent the destination, and information is sent to the destination.
Hold end at forwarding server, it sends the information object formation and comprises IP interactive advertisement center host's the destination address and the destination address of forwarding server transmitting terminal, and when being the host in the information of transmission, system is by judging and handling, forwarding server is held end just can not send to IP interactive advertisement center host place to information, and just sends to the forwarding server transmitting terminal.
Receive when the forwarding server transmitting terminal and just to check own inner transmission information object formation when holding the Voice ﹠ Video information that the end server sends, circulation is taken out from formation and is sent destination address, and information is sent to the destination.
At the forwarding server transmitting terminal, it sends the destination address that the information object formation includes only IP interactive advertisement audient.Like this, the forwarding server transmitting terminal just sends IP interactive advertisement audient place to this Voice ﹠ Video information.
When IP interactive advertisement audient need send information or IP interactive advertisement center host and requires the audient to send information, IP interactive advertisement center host can control and dispatch as control center these information.
When IP interactive advertisement audient need send information, he at first requires information to IP interactive advertisement center host's one of order control port transmission, when the host receives this information, if agree, then hold end and send a control command to forwarding server, show that forwarding server holds the Voice ﹠ Video information that end receives after this and will send to the host, simultaneously, IP interactive advertisement center host also will send an agreement information to the audient who sends this requirement, after this audient receives agreement information, he at first sends a control command to the master server transmitting terminal at own place, show that the Voice ﹠ Video information of receiving does not after this send to this audient, then, this audient just can hold end to forwarding server and send Voice ﹠ Video information.Like this, this audient's Voice ﹠ Video information is just held end by forwarding server and is sent to IP interactive advertisement center host place and forwarding server transmitting terminal, then, send to other interactive advertisements audient place by forwarding server, like this, just this audient's Voice ﹠ Video information is forwarded to other IP interactive advertisements audient place.
For the information process of transmitting that finishes this audient, the flow process of its processing is similar, and only control command is opposite.
System is by such control and processing, and the information of just successfully having finished between IP interactive advertisement host and the interactive advertisement audient is transmitted and play, and makes and carries out the broadcast of real-time interactive information between host and the commercial audience.
Like this, by the control and the scheduling of system, just successfully realized a kind of like this interactive advertisement information interchange.Promptly, the general user is by the interactive advertisement bar on the webpage clicking, system handles and scheduling, just start the interactive advertisement player automatically at user side, automatically be connected to IP interactive advertisement center, make the user obtain more detailed information from the interactive advertisement host in real time, and can seek advice to the host with regard to this advertised product.
Fig. 9 has mainly illustrated IP interactive advertisement central database (meetinginfo list structure).
The details at the IP interactive advertisement center that the user creates are to be recorded in the IP interactive advertisement center program information table (meetinginfo) of main control server database, shown in the table specific as follows.
Meetinginfo list structure/explanation of field
| Field name | Explanation of field | Remarks |
| f_index | Recording indexes number | Do not have |
| f_meetingname | IP interactive advertisement center title | Primary key |
| f_emcee | IP interactive advertisement center host's name | Do not have |
| f_emceeid | IP interactive advertisement center host ID number | Do not have |
| f_emceeip | Host IP address, IP interactive advertisement center | Do not have |
| f_emceecomm | IP interactive advertisement center host's command port number | Do not have |
| f_emceesound | IP interactive advertisement center host's audio port number | Do not have |
| f_emceevideo | IP interactive advertisement center host's video end slogan | Do not have |
| f_openip | End IP address is held at IP interactive advertisement center | Do not have |
| f_opencomm | The sort command port numbers is held at IP interactive advertisement center | Do not have |
| f_opensound | End audio port number is held at IP interactive advertisement center | Do not have |
| f_openvideo | IP interactive advertisement center is held and is looked closely port numbers frequently | Do not have |
| f_sendip | Transmitting terminal IP address, IP interactive advertisement center | Do not have |
| f_sendcomm | IP interactive advertisement center transmitting terminal command port number | Do not have |
| f_sendsound | IP interactive advertisement center transmitting terminal audio port number | Do not have |
| f_sendvideo | IP interactive advertisement center transmitting terminal video end slogan | Do not have |
In this database table, any one field is all needed to provide, only in this way, could participate in IP interactive advertisement center program the user and form and be that IP interactive advertisement audient, system could normally transmit Voice ﹠ Video information and give the audient.
The filling information of each field is clearer in the explanation of field of table when inserting new record about this table in system, does not just describe in detail here.
Length specification for meetinginfo list structure/field is as follows:
●f_index：?????int；
●f_meetingname：??int；
●f_emcee：????????char(18)；
●f_emceeid：??????int；
●f_emceeip：??????int；
●f_enceecomm：????int；
●f_emceesound：???int；
●f_emceevideo：???int；
●f_openip：???????char(18)；
●f_opencomm：?????int；
●f_opensound：????int；
●f_openvideo：????int；
●f_sendip：???????char(18)；
●f_sendcomm：?????int；
●f_sendsound：????int；
●f_sendvideo：????int。
Although think that in conjunction with current the most practical and illustrated embodiments described the present invention, should be appreciated that the present invention is not limited only to disclosed embodiment, but on the contrary, the design of general claims and the various variations within the scope contained in the present invention.
Claims (16)
1. the implementation method of an IP interactive advertisement comprises:
(a) interactive advertisement center host registration and login main control server are created IP interactive advertisement center to the main control server request;
(b) main control server response host creates the requirement at interactive advertisement center, searches the idling-resource that is not utilized by system from special user's log-on message record sheet (specialloginfo);
(c) if there is idling-resource, then main control server distributes described idling-resource, finishes the interactive advertisement center and creates;
(d) if judge inadequate resource in step (b), then main control server returns the information of creating the failure of IP interactive advertisement center and the reason of failing to the host;
(e) if in step (c), create successfully at described interactive advertisement center, and IP interactive advertisement bar is placed in then host's issuing interactive advertisement on internet website on the webpage of website;
(f) when the user browses the described website of the described interactive advertisement of issue,, judge then whether subscriber's local has the player control of described IP interactive advertisement if clicked described IP interactive advertisement bar;
(g) if judge that in step (f) user side does not have the player control of described IP interactive advertisement, then system provides the network download of IP interactive advertisement player control, and the player control of control user installation and the described IP interactive advertisement of startup;
(h) after starting IP interactive advertisement player control, described control sends request to Website server, obtains the information of interactive advertisement bar on the webpage, that is, and and the environmental parameter at interactive advertisement center;
(i) environmental parameter and the main control server that are obtained of described IP interactive advertisement player control utilization communicates, and sets up interactive advertisement audient environment, adds in the interactive advertisement automatically; And
(j) adopt video camera and microphone, the user utilizes described IP interactive advertisement player control to carry out information sharing by network and interactive advertisement host and other users in described interactive advertisement audient environment.
2. the method for claim 1, wherein said idling-resource refers to forwarding server, and needs two forwarding servers at least, and the end server is held in a conduct, the host sends Voice ﹠ Video information to this station server, and this server sends to transmitting terminal to the information of receiving; Another sends to interactive advertisement audient place to the information that receives as the transmitting terminal server.
3. the method for claim 1, wherein after the host logins success, record host ID number, host IP address, host's command port number, host's audio port number, host's video end slogan in host's log-on message table (normalloginfo) of main control server database, and the information in the described host's log-on message of host's local record table (normalloginfo).
4. as claim 2 or 3 described methods, wherein port is transmitted in the video control that port, forwarding server are transmitted in ID number of the record forwarding server, the audio frequency control of the order control port of the IP address of forwarding server, forwarding server, forwarding server in special user's log-on message record sheet (specialloginfo) of main control server database.
5. as any described method of claim 1 to 4, wherein when the interactive advertisement host creates the IP interactive advertisement center of oneself, provide ID number and the title at interactive advertisement center at interactive advertisement center to main control server.
6. as any described method of claim 2 to 5, wherein also comprise the following steps:
Main control server communicates by command port and forwarding server, and the formation of initialization forwarding server requires it to provide the service of forwarding for this user;
When forwarding server was received this information, for user resource allocation, set up the Voice ﹠ Video socket, the transmission object queue of initialization forwarding server etc., and the target of the transmission information that transmits according to main control server were filled and are sent object queue; And
In case there is the user to send information to forwarding server, forwarding server just sends object queue according to it, successively information is forwarded to corresponding target ground.
7. method as claimed in claim 6 wherein during the formation of initialization forwarding server, is held end for forwarding server, the information of forwarding server transmitting terminal and this IP interactive advertisement center host's information is added to it sends in object queue; The information of wherein said forwarding server transmitting terminal comprises ID number of host's (or forwarding server transmitting terminal), host's's (or forwarding server transmitting terminal) IP address, host's's (or forwarding server transmitting terminal) command port number, host's's (or forwarding server transmitting terminal) audio frequency (forwarding) port numbers, host's's (or forwarding server transmitting terminal) video (forwarding) port numbers, and with the ID number primary key as information.
8. method as claimed in claim 6, wherein during the formation of initialization forwarding server, for the forwarding server transmitting terminal, in case when having user (IP interactive advertisement audient) will add this IP interactive advertisement center, main control server is just communicated by letter with this transmitting terminal, this user's information is added in the transmission object queue of forwarding server transmitting terminal; Wherein said user profile comprises ID number of IP interactive advertisement audient, IP interactive advertisement audient's IP address, IP interactive advertisement audient's command port number, IP interactive advertisement audient's audio port number, IP interactive advertisement audient's video end slogan, and with the ID number primary key as information.
9. as claim 7 or 8 described methods, after described initialization information is finished dealing with, main control server just is recorded in corresponding information in the table of database, these tables comprise IP interactive TV central information table (meetinginfo), be used to write down the user's (advertisement host) who creates the interactive advertisement center the information and the information of forwarding server, its explanation of field is as follows:
Field name Explanation of field Field length
f_index Recording indexes number int
f_meetingname IP interactive advertisement center title int
f_emcee IP interactive advertisement center host's name char(18)
f_emceeid IP interactive advertisement center host ID number int
f_emceeip Host IP address, IP interactive advertisement center int
f_emceecomm IP interactive advertisement center host's command port number int
f_emceesound IP interactive advertisement center host's audio port number int
f_emceevideo IP interactive advertisement center host's video end slogan int
f_openip End IP address is held at IP interactive advertisement center char(18)
f_opencomm The sort command port numbers is held at IP interactive advertisement center int
f_opensound End audio port number is held at IP interactive advertisement center int
f_openvideo IP interactive advertisement center is held and is looked closely port numbers frequently int
f_sendip Transmitting terminal IP address, IP interactive advertisement center char(18)
f_sendcomm IP interactive advertisement center transmitting terminal command port number int
f_sendsound IP interactive advertisement center transmitting terminal audio port number int
f_sendvideo IP interactive advertisement center transmitting terminal video end slogan int
10. as any described method of claim 2 to 9, wherein when creating IP interactive advertisement success, main control server sends this message to the host, and return IP address, command port number, audio port number, the video end slogan of forwarding server (holding end), and information such as the IP address of forwarding server (transmitting terminal), command port number, audio port number, video end slogan.
11. method as claimed in claim 6 also comprises step:
When IP interactive advertisement center host sends information, the Voice ﹠ Video information of oneself is sent to forwarding server hold end;
Hold termination when receiving this Voice ﹠ Video information, check own inner transmission information object formation, circulation is taken out from formation and is sent the destination, and information is sent to the destination; And
Receive when the forwarding server transmitting terminal and to check own inner transmission information object formation when holding the Voice ﹠ Video information that the end server sends, circulation is taken out from formation and is sent destination address, and information is sent to the destination.
12. method as claimed in claim 11, wherein hold end at forwarding server, it sends the information object formation and comprises IP interactive advertisement center host's the destination address and the destination address of forwarding server transmitting terminal, and when the host sends information, forwarding server is held end and information is not sent to IP interactive advertisement center host place, and just sends to the forwarding server transmitting terminal.
13., also comprise step as the described method of claim 2 to 12:
When IP interactive advertisement audient need send information, send one to IP interactive advertisement center host's order control port and require information;
When the host receives this information, if agree, then hold end and send a control command, show that forwarding server holds the Voice ﹠ Video information that end receives after this and will send to the host, send an agreement information to the audient who sends this requirement simultaneously to forwarding server;
After this audient received agreement information, the master server transmitting terminal to own place sent a control command, showed that the Voice ﹠ Video information of receiving does not after this send to this audient; And
This audient holds end to forwarding server and sends Voice ﹠ Video information.
14. the method for claim 1, wherein the environment parameter recording at interactive advertisement center is at interactive advertisement bar information record sheet (advertiseinfo), and its explanation of field is as follows:
Field name Explanation of field Field length
?f_index The call number of minute book bar record ????int
?f_serverip Record interactive advertisement main control server IP address ????char(18)
?f_servercomm Record interactive advertisement main control server order control port ????int
?f_advertiseid Record interactive advertisement ID number ????int
?f_advertisename Record interactive advertisement bar title ????char(30)
?f_flag The sign of recording user ????char(1)
15. as the described method of claim 2 to 14, when the user who participates in interactive advertisement will withdraw from this interactive advertisement program, to the main control server transmitting control commands, main control server is by backstage scheduling and control, communicate by letter with relevant forwarding server transmitting terminal again, this user is deleted from the transmission object queue of transmitting terminal.
16. an IP interactive advertisement system is used for enforcement of rights and requires 1 to 15 described method, this system comprises:
Main control server is used for IP interactive advertisement host and uses this main control server by network creation IP interactive advertisement center;
At least two forwarding servers, the end server is held in a conduct, and the host sends Voice ﹠ Video information to this station server, and this server sends to transmitting terminal to the information of receiving; Another sends to interactive advertisement audient place to the information that receives as the transmitting terminal server;
IP interactive advertisement player control device is used for the controls playing device and starts, moves, and controls and dispatch for it receives IP interactive advertisement environmental parameter;
IP interactive advertisement center automatically adding device is used for setting up data stream with IP interactive advertisement center and getting in touch after the user side player control obtains IP interactive advertisement environmental parameter; And
User terminal comprises host's terminal and audient's terminal, is used for carrying out between host and audient and audient and the audient real-time interactive information communication.
Priority Applications (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN01143931.9A CN1428729A (en) | 2001-12-26 | 2001-12-26 | Interdynamic advertisement system and its implement method |
| PCT/CN2002/000918 WO2003056827A1 (en) | 2001-12-26 | 2002-12-26 | An method for implementing an ip interactive advertisement |
| AU2002357556A AU2002357556A1 (en) | 2001-12-26 | 2002-12-26 | An method for implementing an ip interactive advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN01143931.9A CN1428729A (en) | 2001-12-26 | 2001-12-26 | Interdynamic advertisement system and its implement method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1428729A true CN1428729A (en) | 2003-07-09 |
Family
ID=4677275
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN01143931.9A Pending CN1428729A (en) | 2001-12-26 | 2001-12-26 | Interdynamic advertisement system and its implement method |
Country Status (3)
| Country | Link |
|---|---|
| CN (1) | CN1428729A (en) |
| AU (1) | AU2002357556A1 (en) |
| WO (1) | WO2003056827A1 (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1860497B (en) * | 2003-09-30 | 2011-09-14 | 索尼株式会社 | Reception device and management device of service advertisement information |
| US9273854B2 (en) | 2012-06-04 | 2016-03-01 | Ting Yan Lee | Wireless transmission device |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101976184B (en) * | 2010-10-26 | 2012-08-08 | 冠捷显示科技（厦门）有限公司 | Display method with DEMO contextual mode l intelligent system |
Family Cites Families (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US6708206B1 (en) * | 1999-06-15 | 2004-03-16 | Nokia Corporation | Apparatus, and associated method, for providing a client with messages |
-
2001
- 2001-12-26 CN CN01143931.9A patent/CN1428729A/en active Pending
-
2002
- 2002-12-26 AU AU2002357556A patent/AU2002357556A1/en not_active Abandoned
- 2002-12-26 WO PCT/CN2002/000918 patent/WO2003056827A1/en not_active Application Discontinuation
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1860497B (en) * | 2003-09-30 | 2011-09-14 | 索尼株式会社 | Reception device and management device of service advertisement information |
| US9273854B2 (en) | 2012-06-04 | 2016-03-01 | Ting Yan Lee | Wireless transmission device |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2003056827A1 (en) | 2003-07-10 |
| AU2002357556A1 (en) | 2003-07-15 |
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