CN1391678A - Interactive system and method for riewing on line advertising - Google Patents
Interactive system and method for riewing on line advertising Download PDFInfo
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- CN1391678A CN1391678A CN00815952A CN00815952A CN1391678A CN 1391678 A CN1391678 A CN 1391678A CN 00815952 A CN00815952 A CN 00815952A CN 00815952 A CN00815952 A CN 00815952A CN 1391678 A CN1391678 A CN 1391678A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
Abstract
An on line interactive advertising system enables viewing of advertising by a consumer who receives data and/or images over a communication system such as the internet. The consumer may at their option simultaneously receive advertising. The consumer has a consumer station which communicates with a host having a website. An advertising provider communicates with the host and, when the consumer has elected to do so, with the consumer station via the host. The host sends random invitations to view advertising. These may be in the form of a flashing icon which requires a response from the consumer. The consumer station receives advertising material without requiring software to be downloaded or installed in it. When the consumer elects to view this advertising, the consumer receives rewards, credits or benefits commensurate with the length of time that the advertising is viewed. The reward may be reimbursement for the costs of the internet time.
Description
Background
The present invention relates to Internet advertising, specifically, relate to that a kind of person that allows the online consumption selects to watch advertisement so that payment or offset surf time expense or receive the system and method for the remuneration that can be used for consumer's special purpose.The present invention also comprises a kind of system and method that is used to make the consumer can receive advertisement via main frame selectively from ad serving person there, this advertisement can be specific for predetermined consumer distributes, and the consumer need not to come and the direct reciprocation of consumer's computing machine from ad serving person or main frame downloaded software.This system provides credit facility, remuneration, award etc. for the consumer who watches advertisement, thereby allows the consumer to select directly or indirectly to reduce internet charge.
Prior art
Had various interactive internet advertisement systems, they make the consumer access internet watch advertisement, and in return, consumer's surf time expense of at least a portion is paid by the ad serving person.Watch advertisement to become a kind of mode that advertising message is transmitted expense that reduces on consumer's computing machine, this notion is well-known.Known ad system allows advertisement to change, but will rely on the downloaded software of calculating the effect of hands-operation system interaction with the consumer.This software must manually be installed.Recently, internet (spawning) interactive system is expanded advertisement, and the person receives advertisement to allow the consumer to be linked to the ad serving, so that pay online internet access cost.Advertisement usually mixes with information, can be by the poster carrying that appears on the computer screen, and be attended by the master routine that the user moves.
That banner board is service and the information provider who introduces advertisement during the internet browsing at random on the control internet.The user can not control this random advertisements, can't pay the internet expense by watching advertisement.In fact, the advertisement meeting is divert one's attention the user, and its notice is shifted from the main ferret out of user.The reciprocation that nearest a kind of advertisement of replacing form relates in the ad serving between person and the target consumer, wherein, the advertisement that provides for the consumer can be formulated to being fit to specific consumer's distribution, and it makes the consumer pay the internet expense by watching advertisement.In these systems, about when watching the advertisement of what context, client has certain control and right to choose.In return, the internet that can free access matches with the number of ads of being watched of consumer.Importantly, when the advertisement that mixes and information are provided, do not make advertisement force very much the people to admit, otherwise, the consumer can be unwilling to accept advertisement as with the exchange of free charge internet interview.A kind of interactive system is arranged, and it relates to advertisement is embedded in the relevant calculation machine program, but shortcoming is to be not easy to upgrade advertisement.These systems have been carried out improvement, allow for consumer's interests and meet the consumer to distribute lastest imformation easily.Be updated on consumer's workstation and carry out.Ad serving the person recognize, during advertisement was watched, attracting the consumer's may be " watching advertisement can exchange the free charge internet interview for " this idea.As an example of known system, United States Patent (USP) U.S.Pat.5,774,869 a kind of method that is used for by provide the internet access of being paid by the sponsor to come sales promotion sponsor product for the consumer has been provided.The used internet access software of described method all has the PIN number of a uniqueness to every consumer's computing machine." internet enters server " verified the PIN number and calculated the time of the internet access of being paid by the sponsor.In return, " internet enters server " carries out registration procedure, the personal question that comprises relevant consumer, thus, the sponsor collects about the response of user to problem, and for the user provides guide to sponsor's internet web page, the various current products ﹠ services that the there user can watch the sponsor.Then, the free view Internet of user.Free time provides the refresh option by user charges after finishing.The shortcoming of this system is: the user can not view Internet during the guide, therefore submits to the sponsor fully during the guide.When the user wished to be connected to the internet, because set system and access software, he had to receive the guide, so described system is not user-friendly system.In this case, if the user wishes to abandon the internet access of being paid by the sponsor, needs are installed new internet access software.Correspondingly, if internet access is paid by the sponsor under the described system, the user has no option except conducting a sightseeing tour.When the consumer wished offset internet expense, this had disturbed the consumer during internet browsing.
United States Patent (USP) U.S.Pat.5,446,919 communication system and the methods that disclosed that a kind of its spectators add up per capita or defined by psychological statistics (psyhographically) mode.This system uses a database, and this database comprises relevant spectators member's information and also selects only media information for these spectators.
United States Patent (USP) U.S.Pat.5,740,549 have disclosed a kind of ad delivery systems, and it comprises the database of a storage updatable data.This database comprises various classified advertisements.Information management person in each workstation sets up and the communicating by letter of data server often, so that upgrade information project and the advertisement that is stored in the local storage, the information project of at least one subclass is stored in the data server.System also comprises a workstation subclass, and these workstations comprise that one is used to store the distribution (profiler) of the parameter selection of the data of representing subscriber information and the kind of pointing out the information project that the subscriber wants to watch and do not want to watch.The user can select advertising message by the wish of oneself, and system will detect idleness criteria, refers to that the user did not import in the time of this section predetermined quantity.Its goal of the invention of this patent is, gives subscriber's computing machine with information and advertizing, wherein opens when subscriber computer, and the free time, advertisement and information just showed automatically when reaching predetermined idleness criteria.United States Patent (USP) U.S.Pat.5, the invention described in 740,549 is attempted to provide the advertisement and the information of mixing on the internet with a kind of user and advertiser's acceptable manner.System especially is intended to diffuse information when subscriber computer is inactive.Do not requiring under the situation of advertisement that this system allows the user to control the reception of advertisement fully.But its advantage of this system is, can upgrade advertisement, this just with in the advertisement embeddeding computer program or reside in the program and easily those systems difference of lastest imformation come.
United States Patent (USP) U.S.Pat.5,933,811 have disclosed a kind of system and method that is used for transmitting customized advertising in the framework of interactive communication system, and wherein when the internet consumer watched a consumer advertising, this consumer just can carry out internet account credits overdraw.This system is according to the number of ads that the consumer watched, and the supplier provides credit facility to the consumer via the internet.This makes the internet supplier can utilize advertisement to reduce consumer's access fees.System described in this patent is relatively complicated, because it relies on direct reciprocation between service provider, consumer and the ad serving person via consumer's computing machine.This system is characterized in that, the ad serving person downloads not only consumer member's code, also has a consumer's control module that stores in consumer's computing machine.The system operation part is held control the consumer, and its dependence control module is determined the reciprocation with the ad serving person.Embedding advertisement request consumption guidance person computing machine in consumer's computing machine calls the content supplier of being quoted and describes, and obtains content supplier member code.Starting software is unique to consumer's computing machine, and it has improved consumer's browser, so that the consumer advertising can merge with the electronic document that obtains from content supplier there.The content supplier website also must be registered with regard to the ad serving person before it can receive the advertising service that is customized.
Each content supplier is created a program that is called " content supplier description ", and an advertisement request is transferred to the content supplier that the identification content supplier is described.This advertisement request comprises the order of calling the content supplier description.This system is relatively complicated, and it relies on the effect that starts software fully.Its purpose of this system is, content supplier is discharged in the middle of must generating ad data, must get in touch advertiser's individuality and must keeping the advertising management personnel.In other words, it is responsible for the advertisement that another supplier grasps.But system's overcomplicated just makes the consumer be benefited indirectly, and the consumer relies on service provider to transmit the interests that content supplier obtains in the middle of link with the ad serving person.
Another kind of known interactive internet advertisement system uses ad service engine, and this ad service engine promotes consumer and visits advertisement, with the online expense in internet of payment certain percentage in return.This system allows the consumer limit to watch advertisement, and the limit is browsed WWW, handled document or send Email.But system relates to a kind of register system of complexity, and it requires the consumer that the startup software of summary data and download control system is provided.The consumer " is locked ", and when the person does not want to receive advertisement must to signal the ad serving, rather than selects decision when will admit advertisement.In case registration is finished, before the consumer selects to forbid advertisement, continue with the reciprocation of website.The ideal form of Internet advertising is to allow the consumer to have to choose at random the interests of watching advertisement, can obtain the credit facility of relevant Internet connection expense simultaneously.If advertisement is relevant with the consumer and not too compulsive consumption person's admittance, and can control by the consumer, the consumer needn't obey an ad serving person forever, so that available least complicated mode realizes, the consumer need not to download the proprietary software unique for the consumer, and this target just can be attractive to the consumer.In addition, when the flexible selection of consumer wants will admit advertisement, rather than must initiatively cancel advertisement when not wishing to watch advertisement.
Invention
The present invention is by providing a kind of interactive advertisement system, and seeking provides one simply to replace for known interactive advertisement system.This interactive advertisement system allows the consumer to control the reception of advertisement fully, and the interests of the internet access credit facility, rights and interests and the remuneration that match with the scope of contact advertisement.According to the present invention, a kind of system that is used for online interaction formula contact advertisement is provided, wherein this system comprises: one stands with consumer that the ad serving merchant directly or indirectly communicates by letter; Wherein consumer response selects to watch advertisement from ad serving merchant's invitation, so the ad serving merchant offers the consumer with advertisement, simultaneously, the consumer receives information there from information provider; Wherein system operation need not to download unique for consumers software, this software must with consummer operating system's reciprocation; Cash reward, award, credit facility or the rights and interests of the internet access cost aspect that matches with the number of ads of being watched wherein, are provided for the consumer.
From another wide in range form, the present invention includes a kind of online interaction formula ad system, can allow the people who is engaged in a certain activity watch advertisement, it makes the people when receiving electronic data and/or image, can select to watch described advertisement; This system comprises: one receives the consumer station of electronic data or image; One gives described consumer the information provider at station with described electronic data or image transfer; One has one communicates main frame with interactive website with described consumer station; The one ad serving person station that communicates with described main frame; Wherein stand response when selecting as described consumer from the invitation of described main frame, ad serving person station via described main frame with communicate through the described consumer station of internet; The startup software download that does not wherein need to satisfy the needs of consumers is to the consumer station, appear at the invitation at random from main frame at consumer station by response, the consumer receives described show and colour, wherein when described consumer selected to watch advertisement from described ad serving person, the consumer received remuneration, rights and interests, the credit facility that matches with the time span of watching advertisement.
From the wide in range form of another kind, the present invention includes the interactive advertisement system that a kind of consumer of making can arbitrarily watch advertisement.This system comprises: an ad serving person computing machine that communicates with consumer's computing machine, simultaneously, the consumer is from information provider there acquired information.Wherein, when described consumer response was selected from described ad serving person's invitation, ad serving person computing machine communicated via ad serving person website and described consumer's computing machine; Wherein, the startup software download that does not need to satisfy the needs of consumers is to consumer's computing machine, the consumer by after consumer electronics's addresses of items of mail being sent to the supplier person that registers the ad serving, appear at the invitation at random from the ad serving person on consumer's computer screen by response, the consumer receives described show and colour; Described invitation at random moved icon as one and appeared on consumer's computer screen and comprise predetermined idleness criteria, if invite so that consumer's computing machine can't respond in predetermined period at random, the consumer will can not receive advertisement and credit facility, cash, award or similar stimulation, so, to reappear in randomly on consumer's computer screen after this invitation, and allow the consumer whether to select online reception show and colour once more; Wherein when the consumer person that signals the ad serving accepts advertisement, advertisement will be sent to consumer's computing machine in predetermined any period, and these advertisements thereafter will suspend, and the person activates them again by signaling the ad serving up to the consumer; Therefore, system allows the consumer to select to watch simultaneously advertisement and internet information by it, and allows the consumer to receive credit facility, award etc., and perhaps offset contacts the surf time expense that the scope of advertisement information matches with the consumer; The operation of system need not the consumer be downloaded specific software.
Preferably, invite the icon comprise a flicker, when glimmering with this icon of box lunch, the consumer does not receive advertisement and the relevant credit facility of watching described advertisement, remuneration, award etc.As an alternative, icon does not glimmer, but may sound or move, so that attract consumer's notice, invites described consumer to carry out reciprocation.
From the wide in range form of another kind, the present invention includes a kind of online interaction formula ad system that makes the people who receives electronic data and/or image there from the information provider can select to watch advertisement.This system comprises that the ad serving person that a consumer's computing machine, that receives electronic data or image provides the information provider, of described electronic data or image to communicate with described consumer's computing machine stands.Wherein, when described consumer stands response when selecting from described ad serving person's invitation, ad serving person station communicates via internet and described consumer's computing machine; Wherein, do not need the startup software download that will satisfy the needs of consumers to consumer's computing machine, appear at the invitation at random from the ad serving person of consumer's computing machine by response, the consumer receives described show and colour; Wherein, when described consumer selected to watch advertisement from described ad serving person, the consumer received the award that matches with the time span of watching advertisement.
From the wide in range form of another kind, the present invention includes a kind of consumer who is used on the internet and select to watch the advertisement that provides by the ad serving person so that the consumer can arbitrarily watch the method for advertisement with payment internet line duration expense or acquisition rights and interests, cash or remuneration when the information that is provided by the information provider is provided.This method may further comprise the steps:
A) consumer's computing machine is connected via internet to information provider's computing machine;
B) via information provider's computing machine set up one with the linking of ad serving person webpage;
C) person that the particulars (for example e-mail address of computing machine) of consumer's computing machine sent to the ad serving links so that set up one between consumer's computing machine and ad serving person computing machine;
D) receive the invitation that shows at random at consumer's computing machine place from ad serving person computing machine, so that receive show and colour according to consumer's selection, simultaneously, the consumer receives information there from the information provider;
E) allow described invitation at random in preset time length, to be presented on consumer's computing machine, therefore;
I), then should invite at predetermined after date when idle if the consumer ignores the invitation that receives show and colour
Will stop, and can reappear, the permission consumer accepts to receive the invitation of advertisement,
If ii) the consumer accepts to receive inviting at random of advertisement from gray there from the ad serving person
Please, then the consumer will receive a tag line on consumer's computer screen, and this tag line will show
Show the advertisement that distributes at the consumer, when the consumer cancels advertisement till;
F) if select option e) ii), then will provide the line duration expense that the Internet connection that the time quantity that advertisement spent that provided by the ad serving person matches is provided with the consumer for the consumer.
From the method aspect of the wide in range form of another kind, the present invention includes a kind of consumer who is used on the internet and select to watch the advertisement that provides by the ad serving person so that the consumer can arbitrarily watch the method for advertisement with payment internet line duration expense when the information that is provided by the information provider is provided.This method may further comprise the steps:
A) consumer's computing machine is connected via internet to information provider's computing machine;
B) via information provider's computing machine set up one with the linking of ad serving person webpage;
C) person that the particulars (for example e-mail address of computing machine) of consumer's computing machine sent to the ad serving links so that set up one between consumer's computing machine and ad serving person computing machine;
D) receive the invitation that shows at random at consumer's computing machine place from ad serving person computing machine, so that receive show and colour according to consumer's selection, simultaneously, the consumer receives information there from the information provider;
E) allow described invitation at random in preset time length, to be presented on consumer's computing machine, therefore;
I), then should invite and still to dodge at random as one if the consumer ignores the invitation that receives show and colour
Bright icon also may disappear and reappear at any time, makes consumer's reception of also having an opportunity to accept later on
The invitation of advertisement,
If ii) the consumer accepts to receive the invitation at random of advertisement from gray from the ad serving person, then
The consumer will receive the tag line on consumer's computer screen, and this tag line will show at one
The advertisement of preset parameter (for example consumer's distribution, postcode or e-mail address), therefore,
After the predetermined period of ad serving, the ad serving person is the stop supplies advertisement, and will activate again and offset
Expense person requires the invitation of serving advertisements;
F) if select option e) ii), then the ad serving person will watch cash, remuneration, award or equivalent that the advertisement institute spended time quantity that provided by the ad serving person matches or the line duration expense of Internet connection for the consumer provides with the consumer in period at ad serving.
From the method aspect of the wide in range form of another kind, the present invention includes a kind of consumer who is used on the internet and select to watch the advertisement that provides by the ad serving person so that the consumer can arbitrarily watch the method for advertisement with payment internet line duration expense when the information that is provided by the information provider is provided.This method may further comprise the steps:
A) consumer's computing machine is connected via internet to information provider's computing machine;
B) via information provider's computing machine set up one with the linking of main frame ad serving person's webpage;
C) person that the particulars (for example e-mail address of computing machine) of consumer's computing machine sent to the ad serving links so that set up one between consumer's computing machine and ad serving person computing machine;
D) receive the invitation that shows at random at consumer's computing machine place from ad serving person computing machine, so that receive show and colour according to consumer's selection, simultaneously, the consumer receives information from the information provider;
E) allow described invitation at random in preset time length, to be presented on consumer's computing machine, therefore;
I) if ignoring, the consumer receives because of watching the obtainable credit facility of show and colour, award or newspaper
The invitation of fulfilling then should be invited and will be led to signal up to the consumer still as a flashing icon reservation at random
Know that described ad serving person wishes to receive because of watching the obtainable described credit facility of described advertisement, remuneration
Reward etc.,
If ii) the consumer accepts to receive because of watching the described advertisement can from the ad serving person from gray
The invitation of credit facility, award or the remuneration that obtains, then the consumer will continue to receive consumer's computer screen
Tag line on the curtain, therefore, obtain because of watch the obtainable credit facility of advertisement, remuneration or
After the predetermined period of award etc., described icon will begin to move, and show that the consumer no longer receives because of watching
Send to the advertisement of consumer's computing machine and obtainable credit facility, remuneration or award;
F) if select option e) ii), then the ad serving person will provide for the consumer in period and the consumer is provided by the rights and interests, cash, remuneration, award or the equivalent that are matched by the advertisement institute spended time quantity that provides in the ad serving person is between the predetermined period of investment return or the line duration expense of Internet connection at ad serving.
According to a preferred embodiment, appear on consumer's computing machine and what invite that the consumer receives advertisement from the ad serving person is a flashing icon, the consumer can click or answer this icon by a kind of substitute mode (for example other signals of the keystroke or the person that signals the ad serving), so, the Email particulars of ad serving person and particular consumer are complementary, therefore, the ad serving person offers consumer's computing machine with advertisement, till the consumer cancels advertisement.Its advantage of said system is that consumer's computing machine does not need downloaded software to come the access show and colour.
From the wide in range form of another kind, the present invention includes a kind of interactive system, be used for selection according to the consumer show and colour that provides by the ad serving person who communicates with described consumer's computing machine from consumer's computer access is provided, simultaneously, consumer's computing machine is from information provider's acquired information.This system comprises that one sets up consumer's computing machine with information provider's compunication according to consumer's selection response from the invitation of ad serving person computing machine, and once respond the ad serving person who communicates via ad serving person website and described consumer's computing machine when selecting from described ad serving person's invitation as described consumer.Wherein, the startup software download that does not need to satisfy the needs of consumers is to consumer's computing machine, the consumer by after data such as consumer's e-mail address and/or consumer's postcode being sent to the supplier person that registers the ad serving, appear at the invitation at random from the ad serving person on consumer's computer screen by response, the consumer receives described show and colour; Described invitation at random as a flashing icon appears on consumer's computer screen near the banner board, if invite so that consumer's computing machine responds in predetermined period at random, consumer's the unknown arbitrarily during in, advertisement will can not be sent to consumer's computing machine, allow the consumer whether to select online reception show and colour once more; Therefore, system allows the consumer to select to watch simultaneously advertisement and internet information by it, and allow the consumer to obtain credit facility, cash, remuneration, award etc., perhaps offset contacts the surf time expense that the disclosure scope of making by oneself of advertisement information matches with the consumer.
From the wide in range form of another kind, the present invention includes a kind of interactive system that advertisement is delivered to consumer's computing machine via the internet by the ad serving person.This system comprises: can set up an ad serving person computing machine that is connected with consumer's computing machine; The Registration Module at one person's computing machine place that is in the ad serving is used to receive the e-mail address data that comprise consumer's computing machine or from consumer's identification with describe consumer's data (for example postcode); One is in the icon or the similar mark at consumer's computing machine place, and it is transmitted by the ad serving person, so that allow the consumer to wish to receive advertisement by signaling the consumer via this icon or mark, selects to receive advertisement from the ad serving person; The device at person's computing machine place that is in the ad serving is used for the signal that is received being identified as the signal of particular consumer when the consumer wants to receive advertisement via the described icon person that signals the ad serving; The device at person's computing machine place that is in the ad serving, be used for asking termination icon or similar mark under the situation in the predetermined idle periods that detects icon or mark, wherein, the consumer does not signal its requirement to show and colour via icon or mark, therefore, ad serving person's computing machine is permanent or temporarily stop the demonstration of icon or mark, at the fixed time, icon will reappear on consumer's computing machine, allow the consumer to select to watch advertisement, therefore, if the consumer selects to watch show and colour, the credit facility that the ad serving person will provide the time quantity of watching advertisement to spend with the consumer to match for the consumer, cash, remuneration, reward etc.Whenever the consumer invites when receiving advertiser's message by the response icon, they can obtain to reward.According to interactive system of the present invention, its advantage comprises that the online user all can obtain repayment when any program of operation.Another advantage is, advertiser only is user's defrayment of the person's advertisement of receiving the ad serving.Advertiser also can be directly and consumer and potential consumer's reciprocation, so advertiser obtains the labor to the consumer.According to an embodiment, the consumer will watch the resulting online remuneration of advertisement to distribute to predetermined acceptance person, for example charity or community organization, individual, school board etc.
Describe in detail
Existing preferable but non-limiting example and the present invention is described with reference to the accompanying drawings according to one.In the accompanying drawing,
Fig. 1 represents the schematic layout of one embodiment of the invention system; And
Fig. 2 represents the block diagram of a preferred embodiment system handles;
Fig. 3 represents the schematic layout that a preferred embodiment of the present invention canonical system is arranged.
At first reference watches advertisement that this system is described via subscriber computer, but the system that is appreciated that is fit to other medium, can receive the information that comprises advertisement (for example WAP (wireless application protocol) phone, DTV receiver and the Internet plate (Webpads)).
Fig. 1 represents the schematic layout of a preferred embodiment of the present invention interactive communication system.Shown in system comprise and can come consumer's computing machine 1 of view Internet via service or information provider's computing machine 2.Ad serving person computing machine 3 included in the system can visit consumer's computing machine 1 via service provider computing machine 2.By information provider's computing machine is dialled, the common mode of consumer's computing machine 1 usefulness is connected with provider computer 2, thus consumer's computing machine 1 visit ad serving person webpage.Consumer and webpage reciprocation are so that register for receiving advertisement in the future.
Fig. 2 represents that the consumer visits and use the block diagram of this required processing of system.In order to move this system, the consumer must be connected consumer's computing machine 1 with information provider's computing machine 2.This is by realizing any standards service supplier this usual method that dials via known communication protocols.In case the consumer is connected to the internet, the consumer just can the selected website of free access.The information provider will ask for internet line duration expense to the consumer usually.Use the consumer of system of the present invention can the selective reception credit facility, cash, remuneration or award, perhaps by selecting to watch advertisement to reduce the internet expense, but this is consumer and the interactive mode of ad serving merchant, and it comes this system and known system difference.As previously mentioned, known system overcomplicated is set, and force the people to admit, it makes the consumer not have sufficient right to choose in the supply side of control advertisement.In use, in case the consumer is connected to the internet, the selected advertiser website that the consumer instructs with regard to addressable prompting registration.
According to the present invention, registration is that the consumer calls advertiser website and selects to send its e-mail address so that make advertiser can discern a simple procedure of particular consumer.The consumer also can send summary data, so that make advertisement be fit to the consumer.By this simple action of person that sends to the ad serving of the e-mail address with the consumer, the consumer will be registered automatically, therefore, the ad serving person will send an instrument then to the consumer, be used to comprise advertisement and comprise the icon of conduct, to select whether to receive advertisement consumer's invitation.
In this, the consumer can select to ignore invitation or invitation is responded.If the consumer ignores invitation, interests that will can not receive advertisement and watch advertisement then.The renewal that icon will provide the consumer to watch advertisement is invited, and this form with flashing icon of inviting occurs.
In fact, the consumer can not register, and ignore the invitation that receives advertisement then forever.System allows the reproduction at random about the invitation that receives advertisement.If consumer's selective reception advertisement, then the ad serving person will send advertisement to the consumer, and till the consumer selects to cancel advertisement or crossed predetermined period at random, therefore, advertisement and interests will be terminated, till the consumer selects further to receive advertisement.
According to another embodiment, system provides the advertisement that constantly sends to consumer's computing machine, up to the invitation of consumer's acceptance with the performance of flashing icon form, the consumer just can obtain credit facility and be used to watch, so that person consumer wishes to receive because of watching the obtainable credit facility of the advertisement of constantly being transmitted, remuneration or award to signal the ad serving via icon, so icon will stop flicker in the predetermined period of consumer's the unknown.Its advantage of said system is that it does not need proprietary software, in case be registered, the consumer just can control whether receive advertisement.
Preferably, may have the advertisement that a per minute is distributed to the consumer, the consumer can contact advertisement in the random time (such as, but be not limited to 5～30 minutes) of the unknown, in fact can watch advertisement so that guarantee the consumer.
According to an alternate embodiment, interactive advertisement system can be suitable for by DTV receiver, the Internet plate or the distribution by the wireless application protocol (wap) phone.Under the sort of situation, the consumer station will be a television receiver or wap phone, the invitation that it receives banner board and respond in the poster or glimmer on the screen display with similar fashion.
The advertisement that the consumer watches in the framework of system can be beholder's personal customization.System provides the demonstration poster, can watch advertisement thereon, can be sent to beholder's computing machine.System is without cookies, do not require the install software of standing to the beholder, and also not requiring between software that is downloaded and operating system has reciprocation.After user registration, using system immediately.Email and postcode may be the required parameters of registration.Animated image is stored as gif file.
Explanation one typical operation mode among Fig. 3.This layout comprises that a consumer stands 10, and it uses HTTP to receive banner board image 11.This banner board is loaded program by advertisement and 12 provides, and this advertisement is loaded program and 12 communicated with the read/write data storehouse, according to this read/write data storehouse, can determine advertisement beholder's accounts situation and the brief parameter of describing particular consumer.Database 13 comprises a database 31a of advertiser of the advertising campaign that deposits particular consumer in and a user distribution database 13b of the distributed data that comprises relevant particular consumer.Described layout is operated in the following manner.In case Email and postcode are verified, one 30 minutes advertisement identifying code sequence sets is arranged.Animated GIF file per minute loads and shows that every 5-30 minute interval requires beholder's reciprocation.Customer interaction must take place in prompting in 30 seconds.If reciprocation too late, then not for the beholder provides credit facility, system will suspend.Can send an advertisement identifying code inventory of watching after the reciprocation, when ad serving finishes, propose a request.System comprises that also an advertiser loads program and scheduler program, and its loads and arrange advertiser information.Java application is developed in windowing environment, and the average loading time of advertisement is two minutes.Load program/scheduler program provides the configuration file that is formatted as the machine readable text presents for system uses chart.The timetable of the identifying code of advertising is created in database and description, and the database backup program is used for setting up the historical data base that can be keeped in repair and debug.
The major advantage of institute's descriptive system is that target beholder need not to get involved downloaded software.Though do not need software from technical elements, and unprovoked software not permanent storage in target beholder receiving station (for example computing machine) and make the targeted customer usually can be relevant with program.It is instantaneous that software is actually because have only when the beholder watching advertisement and not with stand residing operating system reciprocation but it just exists when watching advertisement and during the browser software reciprocation of beholder.Before the present invention, beholders such as advertisement must come the specific startup software of loading platform formula via medium such as CD, then, and it and receiving station's operating system reciprocation.The CD ROM (read-only memory) is at the bottom of view screen working procedure.The present invention uses the browser specific software owing to do not download from technological invention, therefore, with the reciprocation of icon be vital.This makes the necessary clickable icon of beholder, thereby can watch advertisement.System advantage is that main frame knows when the beholder is watching advertisement, and this has attracted advertiser.Because security reason, the icon that constitutes beholder's invitation can change, to prevent to alter system.Because not having software to be downloaded to watches station operating system, therefore, does not have the viewed person of software to alter.For the beholder, icon may not can seem different, but can be used as identical icon and computing machine is misknowed.Main frame can know when the beholder is watching advertisement.
Those skilled in the art will recognize, under the prerequisite that does not break away from overall spirit of the present invention and protection domain, can carry out many variations and modification to the present invention of broad description here.
Claims (30)
1. an online interaction formula ad system can allow the people who is engaged in a certain activity watch advertisement, it is characterized in that, it makes the people when receiving electronic data and/or image, can select to watch described advertisement; This system comprises: one receives the consumer station of electronic data or image; One gives described consumer the information provider at station with described electronic data or image transfer; One has one communicates main frame with interactive website with described consumer station; The one ad serving person station that communicates with described main frame; Wherein stand response when selecting as described consumer from the invitation of described main frame, ad serving person station via described main frame with communicate through the described consumer station of internet; Wherein do not need to download and be installed to the software at consumer station, appear at the invitation at random from main frame at consumer station by response, the consumer receives described show and colour, wherein when described consumer selected to watch advertisement from described ad serving person via described main frame, the consumer received award, credit facility or the rights and interests that match with the time span of watching advertisement.
2. interactive system as claimed in claim 1, it is characterized in that, described invitation is at random, and appear at the consumer station as an icon or warning, this system comprises predetermined idleness criteria, so that if the consumer can't respond invitation at random in predetermined period, this invitation will be cancelled own and reappear in the consumer station later on randomly, thereby allow the online consumption person to select whether to receive show and colour again.
3. interactive system as claimed in claim 2, it is characterized in that, the consumer can select to watch simultaneously advertisement and from described information provider's information by it, thus the line duration expense that allows the consumer's offset and the scope of the advertisement that the person provided that contacts the ad serving to match.
4. interactive system as claimed in claim 3 is characterized in that, described advertisement station is in the far-end at described consumer station.
5. interactive system as claimed in claim 4 is characterized in that, described invitation is the icon of a flicker.
6. interactive system as claimed in claim 5 is characterized in that, described consumer station is a computing machine.
7. interactive system as claimed in claim 5 is characterized in that, described consumer station is a DTV receiver, the Internet plate or " WAP (wireless application protocol) " phone.
8. interactive system as claimed in claim 7 is characterized in that described advertisement appears at the precalculated position on computing machine, video recording or the TV screen.
9. interactive system as claimed in claim 8 is characterized in that, described advertisement appears in the poster on the described screen at described consumer station.
10. interactive system as claimed in claim 9 is characterized in that, described icon appears at any position in the described poster.
11. interactive system as claimed in claim 10 is characterized in that, described poster is movably.
12. interactive system as claimed in claim 11 is characterized in that, no matter its position in described poster how, described icon is visible, and when being received on consumer's computing machine, it is started by Internet-browser.
13. interactive system as claimed in claim 12 is characterized in that, the demonstration of advertisement is independent of any data or the image that shows on the described screen at described consumer station.
14. interactive advertisement system as claimed in claim 13 is characterized in that, making the consumer can watch beholder's software of advertisement is driven browser, so that described software is embedded into described beholder's software; Wherein, when watching of described advertisement stopped, described beholder's software did not keep on computers.
15. interactive system as claimed in claim 14 is characterized in that, the consumer comes to described ad serving person registration by consumer's summary data is provided.
16. interactive system as claimed in claim 15 is characterized in that, described award comprises the returning of the surf time expense aspect that the time with watching advertisement to spend to described consumer matches.
17. an online interaction formula ad system can allow the people who receives electronic data and/or image from the information provider watch advertisement, it is characterized in that this system comprises: one receives consumer's computing machine of electronic data or image; The one ad serving person station that communicates with described consumer's computing machine; Wherein stand response when selecting from described ad serving person's invitation as described consumer, ad serving person station communicates via internet and described consumer's computing machine; Wherein, do not need to download to the startup software that satisfies the needs of consumers of consumer's computing machine, appear at the invitation at random from the ad serving person of consumer's computing machine by response, the consumer receives described show and colour; Wherein, when described consumer selected to watch advertisement from described ad serving person, the consumer received award, credit facility, bonus or the selected rights and interests that match with the time span of watching advertisement.
18. interactive system as claimed in claim 17 is characterized in that, described consumer station is connected to a terminal of internet; Wherein, described invitation is at random, and the icon as a flicker appears on the screen of consumer's terminal, this system comprises predetermined idleness criteria, so that if consumer's computing machine can't respond invitation at random in predetermined period, this invitation will be cancelled own and reappear in randomly on consumer's computing machine later on, thereby allow the online consumption person to select whether to receive show and colour again.
19. interactive system as claimed in claim is characterized in that, the consumer can select to watch simultaneously advertisement and internet information by it, thus the surf time expense that allows the consumer's offset and the scope of the advertisement that the person provided that contacts the ad serving to match.
20. interactive system as claimed in claim 19 is characterized in that, described advertisement station is in described consumer's computing machine far-end.
21. online interaction formula ad system, when consumer's computing machine is online, can select to watch the advertisement at consumer's computing machine place, it is characterized in that, this system comprise one when the consumer just when the information provider obtains online data or information there and the ad serving person that communicates of described consumer's computing machine, this system comprises a consumer's computing machine that communicates with the information provider, wherein, when described consumer stands response when selecting from described ad serving person's invitation, ad serving person computing machine communicates via ad serving person website and described consumer's computing machine; Wherein, do not need to download to the software of consumer's computing machine, appear at the invitation at random from the ad serving person on consumer's computer screen by response, the consumer receives described show and colour; Describedly invite icon as a flicker to appear on consumer's computer screen at random and comprise predetermined idleness criteria, if invite so that consumer's computing machine can't respond in predetermined period at random, the consumer will can not receive advertisement and because of watching the obtainable credit facility of described advertisement, cash, award or similar stimulation, so, to reappear in randomly on consumer's computer screen after this invitation, and allow the consumer whether to select online reception show and colour once more; Wherein, when the consumer person that signals the ad serving accepts advertisement, advertisement will be sent to consumer's computing machine in predetermined any period, and thereafter, these advertisements will be suspended, and the person activates again by signaling the ad serving up to the consumer; Therefore, system allows the consumer to select to watch simultaneously advertisement and internet information by it, and allows the consumer to receive credit facility, award etc., and perhaps offset contacts the surf time expense that the advertisement information scope matches with the consumer; The operation of system need not the consumer be downloaded specific software.
22. interactive system as claimed in claim 21 is characterized in that, when icon glimmered, the consumer did not receive advertisement and because of watching the obtainable credit facility of described advertisement, remuneration, award etc.
23. interactive system, it is characterized in that, the show and colour that consumer's computing machine comes access to be provided by the ad serving person according to consumer's selection is provided, this ad serving person and described consumer's computing machine communicate, simultaneously, consumer's computing machine is from information provider there acquired information; This system comprises that one sets up consumer's computing machine with information provider's compunication according to consumer's selection response from the invitation of ad serving person computing machine, and one responds the ad serving person who communicates via ad serving person website and described consumer's computing machine when selecting from described ad serving person's invitation as described consumer; Wherein, do not need to download to the startup software that satisfies the needs of consumers of consumer's computing machine, the consumer sends to the supplier person that registers the ad serving by the data such as postcode with consumer's e-mail address and/or consumer after, appear at the invitation at random from the ad serving person on consumer's computer screen by response, the consumer receives described show and colour; Described invitation at random as a flashing icon appears on the screen of consumer's computing machine or near banner board, if invite so that consumer's computing machine responds in predetermined period at random, in any period of consumer's the unknown, advertisement will send to consumer's computing machine, allow the consumer whether to select online reception show and colour once more; Therefore, system allows the consumer to select to watch simultaneously advertisement and internet information by it, and allows the consumer to obtain credit facility, cash, remuneration, award etc., and perhaps offset contacts the surf time expense that the scope of making by oneself of advertisement information matches with the consumer.
24. one kind is used for the consumer and selects the advertisement of watching being provided by the ad serving person so that the consumer can arbitrarily watch the method for advertisement with payment internet line duration expense when the information that is provided by the information provider is being provided when view Internet, it is characterized in that this method may further comprise the steps:
A) consumer's computing machine is connected via internet to information provider's computing machine;
B) set up with the online of ad serving person via information provider's computing machine and link;
C) receive the invitation that shows at random at consumer's computing machine place there from ad serving person computing machine, so that receive show and colour according to consumer's selection, simultaneously, the consumer receives information there from the information provider;
D) allow described invitation at random in preset time length, to be presented on consumer's computing machine, therefore;
I), then should invite after date when being scheduled to the free time if the consumer ignores the invitation that receives show and colour
Will stop, and can reappear at any time again, the permission consumer accepts to receive the invitation of advertisement later on,
If ii) the consumer accepts to receive advertisement there at random from gray from the ad serving person
Invite, then the consumer will receive the advertisement on consumer's computer screen;
E) if select option d) ii), then will provide the line duration expense that the Internet connection that the time quantity that advertisement spent that provided by the ad serving person matches is provided with the consumer for the consumer.
25. method as claimed in claim 24 is characterized in that, described advertisement appears in the poster, and this poster will show the advertisement that distributes at the consumer, till the consumer cancels advertisement.
26. method as claimed in claim 25, it is characterized in that, also comprise a step:, distribute and link so that between consumer's computing machine and ad serving person computing machine, set up a consumer with the particulars of consumer's computing machines such as e-mail address of the computing machine person that sends to the ad serving.
27. a consumer who is used on the internet selects the advertisement of watching being provided by the ad serving person so that the consumer can arbitrarily watch the method for advertisement with payment internet line duration expense when the information that is provided by the information provider is provided, it is characterized in that this method may further comprise the steps:
A) consumer's computing machine is connected via internet to information provider's computing machine;
B) set up and the linking of supplier's main frame webpage via information provider's computing machine;
C) particulars with consumer's computing machines such as e-mail address of computing machine send to main frame, link so that set up one between consumer's computing machine and ad serving person computing machine;
D) receive the invitation that is shown at random at consumer's computing machine place there from described ad serving person computing machine, so that receive show and colour according to consumer's selection and via described main frame, simultaneously, the consumer receives information there from the information provider;
E) described invitation at random is presented in preset time length on consumer's computing machine, therefore;
I) if the consumer ignores the invitation that receives show and colour, then should invite will be still as one with
The icon of machine flicker, and can occur again at any time, allow the consumer to accept to receive inviting of advertisement later on
Please,
If ii) the consumer accepts to receive inviting at random of advertisement from main frame there from the ad serving person
Please, then the consumer will receive a tag line on consumer's computer screen, and this tag line will
Demonstration is at the advertisement of preset parameters such as consumer's distribution, postcode or e-mail address, therefore,
After the predetermined period of ad serving, the ad serving person is the stop supplies advertisement, and will activate again
The consumer is required the invitation of serving advertisements;
F) if select option e) ii), then will watch the remuneration that the time quantity that advertisement spent that provided by the ad serving person matches or the line duration expense of credit facility, award or Internet connection for the consumer provides with the consumer, wherein, system and consumer's Computer Browser reciprocation, the operation of system do not need the startup software download to consumer's operation system of computer.
28. a consumer who is used on the internet selects the advertisement of watching being provided by the ad serving person so that the consumer can arbitrarily watch advertisement with payment internet line duration expense method when the information that is provided by the information provider is provided, it is characterized in that this method may further comprise the steps:
A) consumer's computing machine is connected via internet to information provider's computing machine;
B) set up and the linking of an ad serving person webpage via information provider's computing machine;
C) person that the particulars of consumer's computing machines such as e-mail address of computing machine sent to the ad serving links so that set up one between consumer's computing machine and ad serving person computing machine;
D) receive the invitation that shows at random at consumer's computing machine place there from described ad serving person computing machine, so that receive show and colour according to consumer's selection, simultaneously, the consumer receives information there from the information provider;
E) allow described invitation at random in preset time length, to be presented on consumer's computing machine, therefore;
I) if the consumer ignore receive because of watch the obtainable credit facility of show and colour, award or
The invitation of remuneration then should be invited and will be used up to the consumer still as an icon reservation of flicker at random
The described ad serving person of signalisation wishes that the described credit that receives because of watching described advertisement to repay is saturating
, till the remuneration award etc.,
If ii) the consumer accepts to receive because of watching advertisement from the ad serving person from gray there
And the invitation of obtainable credit facility, award or remuneration, then the consumer will continue to receive consumer's meter
Tag line advertisement on the calculation machine screen, therefore, because of watch advertisement can obtain credit facility,
After the predetermined period of remuneration, award etc., described icon will begin flicker, with the expression consumer no longer
Reception send to consumer's computing machine because of watching the obtainable credit facility of advertisement, remuneration or prize
Encourage;
F) if select option e) ii), then the ad serving person will provide the line duration expense that cash, remuneration award or equivalent or Internet connection that the time quantity that advertisement spent that provided by the ad serving person matches are provided with the consumer at ad serving in predetermined award period for the consumer in period.
29. method as claimed in claim 28 is characterized in that, appears on consumer's computing machine and what invite that the consumer receives advertisement from the ad serving person is a flashing icon there, the consumer can pass through a little
Hit or answer this figure by the keystroke or the person's that signals the ad serving substitute modes such as other signals
Mark, so it is the Email particulars of ad serving person and particular consumer are complementary, therefore, wide
Accuse the supplier advertisement is offered consumer's computing machine, till the consumer cancels advertisement.
30. one kind with advertisement via the internet from the interactive system that the ad serving person is delivered to consumer's computing machine, it is characterized in that this system comprises:
One can set up the consumer's computing machine with information provider's Internet connection;
One can set up the ad serving person computing machine that is connected with consumer's computing machine;
Registration Module on the one person's computing machine that is in the ad serving is used to receive the data of the e-mail address that comprises consumer's computing machine and/or from consumer's identification with describe consumer's data, for example postcode;
One is in icon or the similar mark on consumer's computing machine, and it is transmitted by the ad serving person, so that allow the consumer to wish to receive advertisement by signaling the consumer via that icon or mark, selects to receive advertisement there from the ad serving person;
The device at person's computing machine place that is in the ad serving is used for the signal that is received being identified as the signal of particular consumer when the consumer wants to receive advertisement via the described icon person that signals the ad serving; The device at person's computing machine place that is in the ad serving, be used under the situation in the predetermined idle period that detects icon or mark, stopping icon or similar mark, wherein, the consumer does not signal its requirement to show and colour via icon or mark, and therefore, ad serving person computing machine forever or temporarily stops the demonstration of icon or mark, so, after predetermined period, icon will reappear on consumer's computing machine, allow the consumer to select to watch advertisement;
Therefore, if the consumer selects to watch show and colour, the ad serving person will provide credit facility that the time quantity of watching advertisement to spend with the consumer matches, cash, remuneration, award etc. for the consumer.
Applications Claiming Priority (4)
| Application Number | Priority Date | Filing Date | Title |
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| AUPQ3070A AUPQ307099A0 (en) | 1999-09-24 | 1999-09-24 | Interactive system and method for viewing advertising whilst on line |
| AUPQ3070 | 1999-09-24 | ||
| AUPQ6285 | 2000-03-16 | ||
| AUPQ6285A AUPQ628500A0 (en) | 2000-03-16 | 2000-03-16 | Interactive system and method for viewing advertising whilst on line |
Publications (1)
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| CN1391678A true CN1391678A (en) | 2003-01-15 |
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| CN00815952A Pending CN1391678A (en) | 1999-09-24 | 2000-09-08 | Interactive system and method for riewing on line advertising |
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| EP (1) | EP1222588A4 (en) |
| JP (1) | JP2003510654A (en) |
| KR (1) | KR20020043589A (en) |
| CN (1) | CN1391678A (en) |
| CA (1) | CA2385634A1 (en) |
| NZ (1) | NZ518560A (en) |
| WO (1) | WO2001024067A1 (en) |
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- 2000-09-08 JP JP2001526763A patent/JP2003510654A/en active Pending
- 2000-09-08 EP EP00962078A patent/EP1222588A4/en not_active Withdrawn
- 2000-09-08 WO PCT/AU2000/001078 patent/WO2001024067A1/en not_active Application Discontinuation
- 2000-09-08 CN CN00815952A patent/CN1391678A/en active Pending
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| CN105791904B (en) * | 2016-04-12 | 2018-07-20 | 天脉聚源(北京)传媒科技有限公司 | A kind of method and apparatus of monitoring set-top box broadcast state |
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Also Published As
| Publication number | Publication date |
|---|---|
| EP1222588A4 (en) | 2004-09-08 |
| EP1222588A1 (en) | 2002-07-17 |
| JP2003510654A (en) | 2003-03-18 |
| KR20020043589A (en) | 2002-06-10 |
| NZ518560A (en) | 2004-01-30 |
| WO2001024067A1 (en) | 2001-04-05 |
| CA2385634A1 (en) | 2001-04-05 |
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