CN1277693A - Electronic commerce withanonymous shopping and anonymous vendor shipping - Google Patents

Electronic commerce withanonymous shopping and anonymous vendor shipping Download PDF

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Publication number
CN1277693A
CN1277693A CN99801535A CN99801535A CN1277693A CN 1277693 A CN1277693 A CN 1277693A CN 99801535 A CN99801535 A CN 99801535A CN 99801535 A CN99801535 A CN 99801535A CN 1277693 A CN1277693 A CN 1277693A
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China
Prior art keywords
client
seller
computing machine
website
computer
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CN99801535A
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Chinese (zh)
Inventor
H·布兰尼尔
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IMPOWER Inc
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IMPOWER Inc
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Publication of CN1277693A publication Critical patent/CN1277693A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions

Abstract

A computer-implemented method delivers goods purchased from a vendor web site without revealing the customer's identity or physical shipping address to the vendor computer (140). The method includes associating the identity and physical location of each customer with computer (100) linking information which is stored at a secure computer such as a secure provider computer (110) or banking computer (150). The customer computer (100) anonymously connects to the vendor web site (140) and orders goods without revealing his actual identity or physical location. The goods are given by the vendor to a common carrier in a package encoded by the vendor with a transaction identifier or a customer object. The common carrier retrieves the identity and address of the customer from the secure provider computer (110) using the transaction identifier or customer object and delivers the package to the customer's physical address.

Description

Carry out the ecommerce of blank shopping and blank seller delivery
Technical field
The present invention relates to a kind of method and system of managing E-business, described ecommerce allows the blank accessing seller of client website, blank buy goods and blank accept goods, and does not give the seller of website client's identifier and home address information leakage.
Background technology
Now, increasing client is using global communications network such as the Internet to buy their goods.Online shopping allows the client seller website that freely fast browsing is different, and comparative price is searched the project that is difficult to seek, and by the whole nation and whole world shopping, all these took place in the time that shortens.Yet because important reasons, today, when using Internet and WWW (" the web "), many people worry the problem of privacy.Only by website of visit, just can obtain relevant client's details, use what computing machine such as client, where computing machine is connected to, client visits which website or the like at last.In addition, increasing website just requiring client personal information record the website so that use the service of website.Yet many clients do not wish to reveal their privacy and expose their name and address, because probably these data are put into the company that is sold to other in the database and as the part of Mailing List.In addition, client worries the personal information online transmission such as credit card number and the account No., fears that the third party monitors their transmission.
Now, known Internet bill system provides device to safeguard the confidentiality of Customer Information by the Internet visit in the face of the seller website.The Internet visit provides device to provide the website of device to be the visit of client's foundation to the Internet by maintaining secrecy.Provide device to keep accounts with the account who provides device to client then, or with the seller of outside the designated account that is used in addition conclude the business is kept accounts, client does not need his account No. or credit card information are sent to the seller.The problem of these accounting systems is that they do not provide privacy completely.And use the client of this accounting system to reveal seller to the outside to their account No. or credit number, but they must reveal their home address to the seller, cause the seller can be by order to client's mailing or delivery.Many clients when carrying out online shopping, wish blankly fully to the seller, in order to avoid in the future from seller's request, and their name and address may be added in the Mailing List.Though blank is important, but many shoppers appreciate the benefit of returning the seller website that stores shopper's (such as by " cooky " (cookie)) information, so that when visiting again a website of liking, do not need all to import identical information, and notify the shopper the usual supply of material and information at every turn.Correspondingly, needed is a secret Internet e-commerce system, and this system has been eliminated must provide the identifier of client's reality and necessity of Shipping Address to the seller, correspondingly provides blank completely to client.Also wishing to provide so a kind of e-commerce system, and wherein, it is blank that client can keep, but still can be used as titular people or the persona grata visits the website, so that he or she is when getting back to the seller website, and them are familiar with in the website.
Summary of the invention
According to preferred aspect of the present invention, provide a kind of usefulness computer-implemented delivery method, wherein buy goods from a seller with seller website, described seller website can be by a plurality of clients geographically through computer network access.Client has the client's computing machine that is connected on the computer network, is used to visit the seller website and does shopping electronically from it.This method comprises: (a) by link information each client's identifier and physical address are associated with client's object correspondingly; (b) link information is stored on certain locational secure computer away from the seller website; (c) will use client's computing machine of client's object identifier to be connected to the seller website blankly, do not reveal client's identifier and physical location; (d) use the client of client's computing machine to order goods, and when beginning client's order, (i) automatically produce the transaction identification symbol by selling principal computer in the seller website; (ii) the seller compiles the goods packing case of being ordered by client and goes up the transaction identification sign indicating number; (iii) sell chief commander's transaction identification symbol and client's object and deliver to secure computer together; (e) use transaction identification symbol that link information sends the seller and client's identifier and physical address is associated and automatically transaction identification is accorded with and the client's that is associated identifier and the computing machine that physical address is delivered to public carrier at the secure computer place; (f) seller is submitted to public carrier to encoded packing case; And (g) public carrier is read transaction identification symbol, uses with transaction identification and accords with client's identifier and the physical address that is associated, and physically packing case is delivered to client's physical address.
In another preferred embodiment, the computer-implemented method of usefulness of submitting goods comprises that (a) makes each client's identifier and physical address be associated with client's object correspondingly by link information; (b) link information is stored on the locational secure computer away from the seller website; (c) use client's object identifier that client's computing machine is connected to the seller website blankly and does not reveal client's identifier and physical location; (d) client uses client's computing machine to order goods in the seller website, when beginning client's order, with the packing case coding of client's object to client's order goods; (e) sell the encoded packing case of chief commander and be submitted to public carrier; (f) provide link information to public carrier; And (g) read client's object by public carrier, obtain the client's identifier and the physical location that are associated with client's object, and packing case physically is delivered to client's physical location.
Wishing that said method also comprises for the purpose of credit approval and by computer network sends to financial institution computer and represents client to order the price of thing thing and the information of client's object from selling principal computer, understand the financial status of client's object, and automatically the message to approval of client's credit or refusal is sent to and sell principal computer from financial institution computer.The financial status of understanding client's object can also comprise according to device is provided from maintaining secrecy, by the link information that financial rule obtains, understand client's identifier.
The step that is connected to the seller website can comprise by client's object blankly reveals one or more customer characteristics to the seller website, so that the seller website uses this customer characteristic, when client used client's object to return the seller website again, the seller website can provide specific message and goods to client.The step that is connected to the seller website is preferably automatically finished by client's object blankly, and does not have client's intervention at least in some cases, is that client does shopping according to the direction by client's appointment to described client's object programming.The demonstration of audio frequency and/or visual display unit by client's computing machine can be the incarnation of client's object as client.
Can comprising on the secure computer maintains secrecy provides the device computing machine, and it allows client to be connected to the seller website by it blankly, or on the other hand, secure computer can comprise financial institution computer.
In another preferred embodiment of the present invention, under the situation of computer system, compuman's deposits yields system is provided, if visit seller website on computer network, be used to provide goods, service and/or from the information of selling principal computer, described computer network comprises a plurality of client's computing machines that are connected to network in order to visit the seller website.Compuman's deposits yields system comprises (a) personage generating routine, it can be carried out and comprise making and sell the instruction that principal computer produces interactive seller personage selling on the principal computer, wherein interactive seller personage represents the seller, and the interactively direct customers is by seller's computer installation, (b) when client's computing machine has been visited the seller website, personage's generating routine operationally sends personage's display command to client's computing machine, make client's computing machine on the display device relevant, show interactively seller personage with client's computing machine, (c) interactive seller personage is a seller provider target function, cause hope on computer network, to obtain goods from the seller website, the client of service and/or information can discern interactive seller personage and seller, interactive seller personage also further has so persona (persona), cause the seller personage will be to from client's computing machine, represent the input of client's communication to respond, described client has specific individual character, has the representational mankind's of some representative.
Sell principal computer and wish to write down the identifier of client's computing machine of talking with the seller website, and the historical data of each client's computing machine and seller's computer transactions represented in record, and seller personage partly according to the input and partly according to historical data together with the personification individual character, the input from each client's computing machine is responded.Seller personage preferably has the artificial intelligence function, this function allows seller personage's predicated response, described response is each client's computing machine according to drawing acquisition with the historical data of these client's computer association, and interactive seller personage responds according to this prediction to small part.Seller personage can also check that available goods, service and/or the information of each client's computing machine request also can check goods or the service that is different from each client's computing machine request, but, seem that this client's computing machine can interested goods or service according to historical data.Facial expression, moving characteristic and the voice tone that seller personage can be shown as and be associated with individual character.
In another preferred embodiment that still has of the present invention, the interactive mode that goods, service and/or information is provided with computer-implemented method with sell principal computer and provide together, the described principal computer of selling provides visit to the seller website to being connected a plurality of client's computing machines on computer network.This method comprises that (a) provides a plurality of client's objects, these client's object representatives are wished from selling indivedual clients of main website acquisition goods, service and/or information, provide one group of customer characteristic to each client's object, these character representations are about indivedual clients' personal preference and information; (b) provide seller's persona object of representing the seller; And (c) with client's object by access to netwoks sell principal computer cause client's object and seller's persona object dramatically mutually the dialogue, with the one or more son groups in exchange customer characteristic and the seller's feature group, to determine whether to meet the interest of client's persona object by goods, service and/or information that seller's computer installation provides.
Desirable method comprises: according to providing the device computing machine to collect from least one client's computing machine by maintaining secrecy, and offer seller's shopping interest and demographic information, selling principal computer provides the device computing machine to provide a sales quotation as target at least one client's computing machine by maintaining secrecy, wherein, dispose client's object to determine whether the sales quotation that is provided will appear on client's computing machine by client.
In another preferred embodiment that still has of the present invention, a kind of method is provided, be used for providing advertisement maintaining secrecy to provide in the website of device computing machine, this method comprises that (a) provides to maintain secrecy provides the device computing machine, provides client's computing machine of device computing machine can visit maintaining secrecy the authorized seller who provides in the device website is provided to allow to be connected to maintain secrecy; And (b) at the secret thing of announcing one or more sellers' sales in the device website that provides, wherein, the thing of sale is only watched for client's computing machine.
Be still a further preferred aspect of the present invention, provide a kind of usefulness computer-implemented method, be used for by secret netboot and the purchase that provides device intentionally to monitor a plurality of clients historical, this method comprises: (a) require each client at first to provide device to set up an account with secret, require each client to agree that the demographic information and the purchase that provide device to follow the tracks of client by maintaining secrecy are historical; (b) provide online access to the client's computing machine on the computer network, described client's computing machine provides the secret device computing machine that provides of device to set up the account by maintaining secrecy; And (c) upgrade by their client's computing machine and change their demographic information and when buying, maintaining secrecy provides device computer tracking and storage client's demographic information and buy historical as client.
Demographic information and purchase according to the client that the device tracking is provided by maintaining secrecy are historical, preferably exist at least one to have client's computing machine that device computing machine selection project to be bought is provided through maintaining secrecy.In addition, according to providing the device computing machine to collect by maintaining secrecy, and offer with the form of revising the seller client the demographic information and buy historical, can provide the target of device computing machine by maintaining secrecy by selling principal computer at least one client's computing machine designated sale quotation, the identifier information that in described modification, does not comprise client, wherein, form client's object to determine whether the sales quotation that is provided will appear on client's computing machine by client.
In a further preferred embodiment of the present invention, a kind of method is provided, wherein provide the seller who provides outside in the website of device computing machine the supply of material maintaining secrecy.This method comprises: a secret device website that provides (a) is provided, and permission client member calculates a zone in the function visit website, announces outside seller's supply position in this zone; And (b) form to maintain secrecy the device website is provided, cause client's member computing machine only can watch seller's supply position.Wishing to have only in advance provides the signatory seller in device website just can watch the zone of announcing outside seller's supply position in the website with maintaining secrecy.
The accompanying drawing summary
Fig. 1 is the synoptic diagram according to the computer system of preferred embodiment of the present invention.
Fig. 2 is the process flow diagram of following the step in preferred approach according to the present invention.
Fig. 3 maintains secrecy the description of device website example is provided.
Fig. 4 is the description of seller website example.
Implement optimal mode of the present invention
With reference to figure 1, computer system of the present invention comprises the interconnecting computer network that connects by the global communications network such as Internet 50.Computer network comprises a plurality of client's computing machines 100, maintaining secrecy provides device computing machine 110, a plurality of principal computer 140, a plurality of banking computer 150 and a plurality of third party's carrier or delivery computing machine 180 sold.Each computing machine comprises and is connected to the necessary typical element in Internet and website, global broadband, such as RAM and ROM storer, mass storage, microprocessor, display equipment, user input apparatus etc.Maintain secrecy device computing machine 110 to be provided and to sell principal computer 140 and also typically comprise one or more server computers, to allow the deposit of website's (providing device website and seller website such as maintaining secrecy), they provide desired shopping, service and out of Memory.
The present invention wishes to allow client to carry out online shopping with non-tangible form in the seller website.For like this, client uses his client's computing machine 100 (such as the home computer that has the dial-up connection Internet) to connect to maintain secrecy device computing machine 110 is provided, and uses based on the proof of identifier and password and register.Before carrying out online shopping, client sets up the client's object or the online persona of an expression client's hobby.This will describe in detail below.Client's object and link information contrast, and described client's object can be represented with a name (such as " GOLFO ") and client's personal information (such as client's name and address).In one embodiment, this link information is stored in the chained list, this chained list is stored in to maintain secrecy and provides in the database 130 of device computing machine 110.This chained list makes each client's object and him not wish the disclosed personal information in seller website is contrasted.On the other hand, link information can be stored in the database 170 of banking computer 150, so that have only bank, rather than maintain secrecy device is provided, know client's true identifier and address veritably.In each case, link information is stored in the secure computer, not open to cause link information to third party's (comprising the seller).Use this chained list, maintain secrecy provide device computing machine 110 or banking computer 150 can determine to client's object represent which client.
In case secret providing on the device computing machine 110 is provided client's computing machine 110, just provide secret connecting tube 120 between the device computing machine 110, provide the transmission between the device computing machine 110 to be monitored so that prevent client's computing machine 100 and maintain secrecy at client's computing machine 100 and secret providing.That is, client add maintain secrecy the website of device computing machine 110 is provided after, preferably provide device computing machine 110 that software is provided by maintaining secrecy.This software makes client's computing machine 100 be directly connected to maintain secrecy along route known fixed, node-to-node device computing machine 110 is provided, and is connected to the seller website by different node-to-node networks at every turn need not resembling usually on the Internet.Therefore, in order to protect user's privacy, client's computing machine 100 preferably is connected to maintain secrecy by VPN (" VPN ") provides device computing machine 110, described VPN that secret path or tunnel by the Internet are provided.Know as the crowd of institute in the communication technology of Internet, in VPN, computing machine intercommunication mutually by the fire wall computing machine.The device computing machine is provided when maintaining secrecy and sells principal computer in the time of will communicating by letter, this secret pipeline 120 allows the direct node-to-node of clients ground to be connected with VPN, so be the address of fire wall computing machine to unique address of seller's leakage.This allow client's computing machine 100 in the network to sell principal computer 140 communications or visit on client's computing machine any peripherals or can not reveal the address of they (client) during device.
Connect by maintaining secrecy, client's computing machine 100 can use the Internet to provide the acting server of device to be connected to various websites of selling principal computer 140 by maintaining secrecy blankly.Client's computing machine 100 can be browsed interested website of selling principal computer 140 with the various lookup method that present technique field crowd knows.When client's computing machine 100 is connected to the seller website of selling principal computer 100, only provide client object to selling principal computer 140, described client's object is identified as virtual entity to client, does not reveal the personal information such as relevant clients such as Real Name or addresses.When client's computing machine 100 notice is sold principal computer 140 client's computing machines 100 and will be bought goods, sell principal computer 140 by Internet and banking computer 150 contacts, there are enough funds to do shopping with client's object of checking on client's computing machine 100.In order to promote this proof procedure, sell principal computer 140 client's object is passed to banking computer.Banking computer 150 obtains or has had link information, and the personal information with link client's object and relevant client comprises account customer information.Whether have enough funds to buy in case banking computer is determined client's object, whether banking computer 150 is sold principal computer 140 clients with regard to notice has enough funds to buy.In another embodiment, sell that principal computer 140 needn't be got in touch bank and can provide 110 pairs of transaction of device computing machine to check out to maintaining secrecy simply, then, maintaining secrecy provides the device computing machine to check out to client.
In case client has confirmed to buy, the packing case by third party's extraction is treated in seller's arrangement.Yet, must indicate information on the packing case so that the consignor can send to correct address to packing case, but can not comprise client's true address, because to the underground true address of seller.In order finishing this step, in a preferred embodiment, to sell principal computer 140 and provide transaction identification symbol and client's object to delivery computing machine 180 to third party's carrier computing machine 180 by the Internet.The seller also only is placed on the transaction identification symbol on the packing case.In case the consignor extracts packing case to the seller, have the consignor that maybe can determine link information and know the address that contrasts with the transaction identification symbol.On the other hand, the seller can be attached to client's object on the packing case simply, such as the form with bar code or label.The third party delivers computing machine 180 just can be by secret pipeline or by the Internet directly and maintain secrecy and provide the device computing machine 110 contacts, obtains client's address or provides link information to make it to obtain with the contrast of client's object client's Real Name and address in advance from database 130.On the other hand, provide device not know link information when maintaining secrecy and when having only bank to know, the consignor can be obtained or is provided for the link information of transaction identification symbol and/or client's object by bank to it by bank.
Fig. 2 illustrates according to preferred approach of the present invention.As shown in the step 200, client's computing machine 100 at first is connected to maintain secrecy provides the website of device computing machine 110, be shown among Fig. 3, and by filling in a criteria table in the website of device computing machine 110 and add to maintain secrecy the service of device is provided maintaining secrecy to provide.Being shown in and maintaining secrecy when device website and service are provided when a client is signatory, client obtains prompting, and him to set up one " persona " or client's object storage provides on the database 130 on the device computing machine 110 maintaining secrecy.In one embodiment, this object can have disclosed and two parts secret for digital certificate or key.In another embodiment, also a chained list being stored in maintains secrecy provides on the database 130 of device computing machine 110, it provides the personal information of the client such as client's name and delivery address and the client's object such as public-key cryptography, but is not synonym, or the title of object.On the other hand, only by banking computer storage chained list and maintain secrecy and provide device not know.Therefore, when the information provide the device storage about client's object by maintaining secrecy, wish to provide under the non-tangible situation of device maintaining secrecy client, client only will give bank client's object linking to true client's link information.In case the seller indicates packing case with client's object or transaction identification symbol, use account number or the private key approval of chained list at last, and client's Real Name and address are provided to third party's carrier so that client to be provided to banking computer.
In a preferred embodiment, client can provide the individual family page in the website of device computing machine 110 to set up and revise his client's object by being stored in to maintain secrecy.For example, client is a golfer, and client can set up persona or client's object of " GOLFO " by name, can pass through on the Internet with this object then blankly.In setting up persona, for example, client can select available name (such as GOLFO) and input about his detailed personal information.Therefore GOLFO plays client's non-tangible alter ego and will comprise personal information, such as age, sex, interest, hobby, clothes size, footwear size, like, dislike, with interested client's contacts etc.This persona, GOLFO and use other client's persona to be stored in together to maintain secrecy and provide in the database 130 of device computing machine 110, shown in maintain secrecy and provide the device computing machine can store or stores link information not, as mentioned above.
Client provides the website of device computing machine 110 in case adding is maintained secrecy, and just provides client's object identifier or proof to client, also it is stored in the database 130.Client's object identifier or proof (but not being their bank account information, credit number or home address) preferably are stored in " cooky " or database on client's computing machine 100, and secret providing on the device computing machine 110 is provided.In this case, when client uses client's computing machine 100 to enter into to maintain secrecy when the device website is provided, maintaining secrecy provides the device computing machine can use client's object identifier or proof to discern the client's who provides the website of device computing machine as maintaining secrecy user.
In case discerned client's computing machine 100 are secret members that the website of device computing machine 110 is provided, and client's computing machine 100 just can provide visit Internet, the website of device computing machine 110 and begin to browse safely by maintaining secrecy, shown in step 210.
Will be from the website during (all seller websites as shown in Figure 4) shopping when client's computing machine 100 decision, shown in step 220, client's computing machine 110 is with his " GOLFO " object or persona.That is, when client's computing machine 100 enters the website of selling principal computer 140, only provide through confirm can disclosed GOLFO persona information to selling principal computer 140.If GOLFO persona or object provide about client's detailed demography and psychologic information cause sell that principal computer 140 wishes can be by persona and this client's opening relationships of client.For example, if client visits golf trader website to buy the golf football shirt on the basis of routine, the golf trader sells the profile that principal computer 140 can be stored the GOLFO persona.When golf is sold principal computer 140 and is seen that GOLFO has got back to the website, according to what seen from the display in the seller website 400, according to the former purchase of GOLFO, the seller can show the clothes that the seller thinks that client likes to client by client's GOLFO persona.
In other words, when client enters the website, client will be with client's object to enter, and described client's object is not revealed the true client who is linked to object.Just maintaining secrecy to the information that the seller reveals provides simple GOLFO on the address, website of device computing machine 110.So, can obtain visit by client's object to the safety and the secret of website.Also can to client's object programming make it it, going up for information about by the Internet of set returned the information of report according to the task collection that is assigned to client's object to true client then.
Of the present invention one further aspect, the client's object that has credit quota or credit history as well as is provided, cause the seller can determine whether to sell client goods.Best, the client's object that has its oneself credit device is provided, for example, virtual credit card.Preferably this virtual credit card is provided name and icon display and cause the client can be, shopping on time easily by clicking credit card name or the icon in the seller website that is presented at participation.The use of this virtual credit card can easily be done shopping client's object according to credit.Credit card trade when by client or the approval of client's object identifier, is preferably finished by the Secure Transaction agreement, confirms such as digital signature and numeral.In this case, can provide the client's object that has digital signature and approval information, in bought item, to use.
In case client decision is carried out on-line purchase from secret website, client is preferably on all icons as shown in Figure 4 and clicks, shown in step 230, shown in icon representation provide virtual credit card in the device website maintaining secrecy.Also can in " shopping figure ", show the item selected inventory, shown on the display in the seller website 430.
As shown in the step 240, the seller is delivered to banking computer 150 to client's object, seller number and quantity purchase then.In one embodiment, client's object comprises public-key cryptography and private key approval code.In a preferred embodiment, provide the link information of client's object or the database 170 of public-key cryptography and Customer Information to banking computer, allow banking computer 150 or credit card company's computing machine to determine whom real client is.In another embodiment, banking computer 150 or credit card company can provide device computing machine 110 to obtain client's object or public-key cryptography from maintaining secrecy, and therefore needn't physically occupy link information.Banking computer determines whether to approve this transaction then.Best, wish that the user does not know client's Transaction Information, so can not determine, it buys liking of historical and true client.Therefore, bank can agree not use or do not betray client's Transaction Information in order to ask or the like, or if possible, and bank needn't know and what is being bought and from where buying, and rich or credit is come payment transaction as long as client knows in bank.Therefore, provide under the situation that device do not provide link information maintaining secrecy, client be sure of that bank does not monitor his or her Transaction Information and just client's true identifier can not be linked to client's object at the secret device that provides of monitor transaction information.
In another embodiment, selling principal computer 140 can get in touch to maintain secrecy and provide device computing machine 110 to replace banking computers 150 to approve payment.Maintaining secrecy provides device computing machine 110 to check out with client or client can provide device computing machine 110 to build one's credit/debt account with maintaining secrecy.Sell principal computer 140 the secret device computing machine 110 that provides the bill of client's computing machine 100 shopping can be provided.Then, maintaining secrecy provides device computing machine 110 to send bill to client's computing machine 100, or if client's computing machine 100 provides device computing machine 110 to build one's credit or the debt account with maintaining secrecy, then maintaining secrecy provides device computing machine 110 can correspondingly check client's account.In another embodiment, the electronic bill that maintaining secrecy provides device computing machine 110 can be engaged in client's computing machine 100 shows, and sends about the solicited message to banking computer 150 payments.
In case banking computer 150 is to buying approval, as as shown in the step 250, banking computer returns to seller number, transaction identification symbol and/or client's object or public-key cryptography to sell principal computer 140 or maintain secrecy provides device computing machine 110, which computing machine will send to banking computer 150 about the solicited message of payment according to.According to the approval to transaction, the seller prepares goods, is used for blank delivery as described below.
An importance of the present invention is employed maintaining secrecy and the agreement of blank delivery.Provide described and maintain secrecy and blank method, wherein, client can allow the seller that the project of being ordered is not revealed relevant client's Customer Name, address or out of Memory to the seller to client's delivery.In a preferred embodiment, the present invention uses the transaction identification symbol, and client's object produces described transaction identification symbol once when determining to buy given project.As shown in the step 260, in case when selling principal computer 140 and preparing to send the goods of described project, authorized consignor (for example, one provided device that the carrier of contract is arranged with secret in the past) such as carrier computing machine 180 of its contact also only discloses transaction identification to carrier computing machine 180 and accords with.In another embodiment, sell principal computer 140 and provide client's object (such as " GOLFO ") to carrier computing machine 180.As shown in the step 270, carrier computing machine 180 is maintained secrecy according to possible situation contact device computing machine 110 or banking computer 150 is provided then, then transaction identification symbol and client is contrasted.Maintaining secrecy then provides device computing machine 110 or banking computer 150 that Customer Information is forwarded to carrier computing machine 180, and it can know the direct delivery of project the client of client address till now then.Therefore, maintain secrecy provide device and/or bank and delivery company know client be whose simultaneously, for seller's true identifier of underground client advantageously.
Client's object can also be used in various other purposes.Therefore, in others of the present invention, client's object or persona can be communicated by letter with client's nominal acquisition of information and with client's interactively, by visual and/or method for dictation, by using the interactive computer technology such as rabbit and speech are synthetic, to allow persona by word of mouth and/or press literal ground what information of discovery is described.Certainly, also can provide this information, such as the text on computer screen with traditional form.Of the present invention one further aspect, can produce seller/client's object dialogue by Email, and can use e-mail system further to make seller/customer relation be in the level of object or persona.In addition, no matter the true identifier of maintaining secrecy and providing device whether to know client, maintaining secrecy provides the device computing machine directly to provide to client by Email.Therefore, selling advocates peace maintains secrecy provides device to send to client's object by Email, if their e-mail address and client's object can be with the Emails that returns or by the visit seller or secretly provide the device website and in response to this Email.
In order to be provided at the secret transmission on the Internet, the present invention can use different encryption methods to provide blank to the user and to prevent that the third party from obtaining user's credit number or bank account number wrongly.Be this purpose, in a preferred embodiment, system uses the RSA public key encryption.Known as those skilled in the art that, the RSA key technology has two main attributes.The first, can be with its basis as digital signature system.The second, can use its storage encryption information.In the RSA digital signature system, use.Public-key cryptography comes certifying digital signature.For data block, use private key to sign the signature of writing a people.The holder of public-key cryptography can be by buyer's digital signature the request of data block verify purchase.If signature can contrast with public-key cryptography, then confirm shopper's identifier, and the seller can carry out forward and arrange third party consignor to carry out the delivery of device.
Preferably client's computing machine 100 is equipped with private key, simultaneously, public-key cryptography is stored in the database 130.Public-key cryptography will comprise such as information such as client's object and client's bank account or credit numbers.The most important thing is that public-key cryptography will not comprise deliver the information the address such as client, as desired in the e-commerce system of prior art.In case client's computing machine 100 has the private key of public-key cryptography and appointment, client's computing machine 100 just can provide 110 pairs of Internets dialing of device computing machine to browse beginning by maintaining secrecy.
When client's computing machine 100 enters the website of selling principal computer 140, sell principal computer 140 and possess public-key cryptography.Sell principal computer 140 clients when wanting from the seller website 140 shopping when client's computing machine 100 notice, sell principal computer 140 public-key cryptography, Transaction Identification Number and purchase volume are passed to banking computer 150.In preferred embodiment, banking computer 150 will possess all public-key cryptography of accessing database 170.Banking computer can be asked client's computing machine 100 then, uses private key, for buying " signature ".According to the response from client's computing machine 100, and according to client's credit history as well as, whether banking computer 150 decisions approve this transaction.In case approved this transaction, just notice is sold principal computer 140.Sell principal computer 140 then and the project that has Transaction Identification Number or client's object by purchase of customer can be submitted to third party's carrier as mentioned above.Use this Transaction Identification Number or client's object, carrier computing machine 180 can provide device computing machine 110 or banking computer 150 to obtain client's name and home address from maintaining secrecy, and packing case can be submitted to client then.
In another preferred embodiment of the present invention, client can select to provide with maintaining secrecy the activity of the online spray formula that device follows the tracks of them and their hobby.Compare with the website, the website is for following the tracks of the activity of spray formula known to the user.With the present invention, by providing device will follow the tracks of the spray and habit of transaction so that be customer service better with maintaining secrecy to provide device signature, client to know in advance to maintain secrecy.For example be accustomed to and the shopping custom by browsing of monitor customer computing machine 100, maintaining secrecy provides device computing machine 110 can determine the project or the welcome seller of purchase usually.In addition, monitor that browsing custom can help the secret device computing machine 110 that provides to predict desired purchase in the future of client's object or services.Use this information, maintaining secrecy provides device can buy a large amount of projects of being bought by its member usually, and its member is played the wholesale dealer and the seller carries out special dealing.
Maintaining secrecy provides device to encourage client to use and train client's object, and causing maintains secrecy provides device can have real-time information, just to provide to client or client's object in time or the product that just shifts to an earlier date is sold.Visit all customer datas, but do not need to visit client's identifier or address information secretly provide device computing machine 110 also the demography of being stored and hobby information can be offered to sell principal computer 140 and do not reveal client's identifier.So, provide device can allow to sell chief commander's information and send to groups of objects through aiming, whether this can not cause puzzlement to client, because his or his object can be maked decision according to the hobby that client is provided with, accept to return to client from seller's sale and/or with sale.Therefore, in fact client's object identifier can " not asked " filtrator of sale from selling principal computer 140.In addition, maintaining secrecy provides device computing machine 110 can carry out market study, and its degree of depth is unavailable with classic method.Therefore, being stored in maintains secrecy provides 110 pairs of many different this object identifiers of shopping task application of client's computing machine of the client's object identifier on the device computing machine 110 if use, and then maintaining secrecy provides device computing machine 110 with the data of visit about its client's whole buying habit.For example, maintaining secrecy provides device database 130 will comprise that indication resembles the information of the special consumer goods such as BMW automobile and golf football shirt, and other consumer goods resemble the Adui and the tight of usefulness by bike.The research of maintaining secrecy and to provide device computing machine 110 to add up the relation that does not disclose, this will find market potential and purchasing opportunities.For example, do not violate its responsibility trusty with respect to indivedual consumers' information, maintaining secrecy provides the device computing machine can carry out investigation for golf football shirt manufacturing plant market, and advises that manufacturing plant will be the owner of BMW rather than the owner of Audi in focus.
In another preferred embodiment of the present invention, sell principal computer 140 and can provide that being presented at maintains secrecy and provide the special quotation in the website of device computing machine 110.In order to finish this, maintaining secrecy provides device computing machine 110 that a webpage can be provided, and sells the form that principal computer 140 can deposit a standard thereon in and fills in for the seller.Maintaining secrecy then provides device computing machine 110 each standard format can be announced to have only client's computing machine 100 to obtain to the website on virtual notice board.The advantage that present embodiment provides is: because quotation is to provide device computing machine 110 by maintaining secrecy, client need not do shopping to accept special quotation in unclassified website.Can announce that these quotations allow all client's computing machines 100 see, maybe can be directed to it specific client's computing machine 100.In addition, client can determine optionally whether he wishes to see quotation.
In order to prevent the pirate print of price, seller's advertisement preferably is published in have only that client's computing machine 100 can visit secret to be provided on the zone of website of device computing machine 110.Correspondingly, sell principal computer 140 and can not see the quotation of selling principal computer 140 from other.On the other hand, can allow the authorized principal computer 140 (promptly and maintain secrecy to provide the device computing machine signatory to arrive the secret seller that the client of device is provided) of selling to see an other quotation, still unauthorized seller can not see authorized seller's quotation.
Still aspect another that has in the present invention, provide a kind of interactive mode, intelligentized, virtual seller's representative object (such as virtual salesperson's object) as guide to given website.For example, when the website of principal computer 140 was sold in visit, seller's object can be equipped with persona, caused client can run into animated personage or seller's persona, rather than the website is passed through in guiding passively.Seller's persona just plays virtual salesperson, inquires client's problem and is introduced recommendation according to client's response.By with the dialogue of client's object identifier, it is acquainted that seller's object becomes accumulation, can store client's hobby and relation historical and follow the trail of seller/buyer by activity ground (proactively).
Except the website, it is famous also to require seller personage or persona to become, preferably improve its popularity (such as by printed medium, TV, radio etc.) by advertisement, cause persona to become " brand-name " or be closely related, and play the effect of the trade mark or the service mark of company with seller company.Wish that client experiences seller personage and represents the reason of company to have several as trade mark, such as when suffering from, this personage gives cordial feeling, produces a kind of hope that begins to visit website and this personage dialogue aspect client.All these advantages help the seller to increase traffic to the website at last, and when client visits the website, improve his or her level of comfort.
Of the present invention one relevant aspect, be desirable to provide intelligence, virtual customer object, so that client does not need own to the interconnection locate line; Seller's object or persona dialogue with input; Or the confusion (expired URL, slow connection, information overload etc.) on processing Internet every day.Client can be client's persona, it visually can be presented on the screen of computing machine, can customize or be designed to similar to client's human characteristic, or similar in appearance to client's caricature, familiar personage, animal or any other visible objects.On the other hand, can make client's object identifier cannot see or wait and represent by file, icon, programming body simply.Best, client can be provided with client's object with relevant client's all features, personal information, history and demographic information, causes object identifier (rather than client) can exhaust the requirement that " effort " searches Internet, shopping and collection Useful Information or client.Should be noted that in study and use in Internet or the intranet instrument that client's object seems more to be proficient in than client, and this study needs bigger effort, knowledge or mean level consumer to occupy or require the technical skill of exercise.
For example, can make client's object or persona possess relevant client's personal characteristics, be the male sex, 32 years old, cigar smoker, pine for alcohol user, tennis player, drive a car, have building, a building, like gardening etc. such as client.The information that offers persona is many more, and the client's that persona is obtained complete feature is also many more, makes to realize " beautiful " persona when persona is searched information.By the method for example, if the customer requirement persona removes to buy large-sized thin sweat shirt, but client forget tell persona he dislike redness, then persona may be collected the sweat shirt that can buy, comprises redness not.When client found that his persona finds red sweat shirt for him, for the purpose of further searching, he can increase a new feature to persona, and promptly he dislikes red sweat shirt.The information that offers persona is many more, and it just becomes clever more.
Offer and sell both software of client's computing machine of advocating peace and also can allow to produce interactive personage.In this, the browser of client's computing machine can have essential " plug-in program " (plug-ins) (such as JAVA plug-in program or ActiveX control module) to allow on the video screen of client's computing machine, reproducing interactive personage.
In addition, by using artificial intelligence (AI) technology such as neural network learning, according to dialogue continuous between persona and the client with according to existing hobby, can programme study requirement and customer characteristic that do not require to client's object or persona.Therefore, if client has the client's who buys sweat shirt, pants and necktie persona, and find that goods comprises red sweat shirt, red pants and red necktie, and client's selection is not red project, then persona can pass through the AI technological learning, knows that client seems to dislike red dress ornament, therefore, when believing its estimation fully, will no longer buy red dress ornament.Therefore, client and persona are many more talks with more muchly, and persona becomes " more beautiful " and the present invention and encourages dialogue between client and the persona energetically.
Another aspect of the present invention is that seller's object can be talked with when the virtual shopping intersection with client's object, goes around in seller's the shop and comes into contacts with the salesperson as client.Client's object can be to its hobby of seller's object narration (or its son group), and described seller's object has the desired project of client's object.Yet if seller's object is not laid in this project, it may use the information of client's object to recommend another project cleverly.For example, if client's object wants to buy BMW or Mercedes, but seller's object has only AUDI, and then it may be introduced it to client's object and considers AUDI, because it infers the car that this client might like Germany to make.If client's object does not point out that it dislikes AUDI, then it accepts the recommendation of seller's object roughly.Seller's object more frequently with client's object dialogue, they more understand each other or clearer each other hobby, needs and offer.This growing object mutual relationship can strengthen seller and client's relation widely.
Only otherwise depart from the defined the present invention of claim, can use other change and the combination of above-mentioned these characteristics and these characteristics, preferred embodiment above-mentioned explanation be a kind of method rather than scope of the present invention of illustrative.
Industrial applicability
The present invention can be applicable to retail business or other, and wherein the seller may wish their goods or service aobvious Be shown in the website of Internet, and allow client to browse from the seller website blankly and do shopping.

Claims (30)

1. one kind with computer-implemented delivery method, described goods is bought from the seller there, described seller has a seller website, a plurality of clients geographically can visit described seller website by computer network, described client has and is used to visit the seller website and from the electronic business transaction of seller website, be connected to the client's computing machine on the computer network, it is characterized in that, described delivery method may further comprise the steps:
(a) by link information each client's identifier and physical location are associated with corresponding client's object;
(b) described link information is stored in the secure computer away from certain position of seller website;
(c) client's computing machine is linked to the seller website blankly and does not reveal client's identifier and physical location with client's object identifier;
(d) client orders goods in the seller website with client's computing machine, and when client begins to order goods, (i) automatically produce the transaction identification symbol by selling principal computer, (ii) the seller, and (iii) sells principal computer transaction identification symbol and client's object is sent to secure computer together the goods packing case coding that client ordered with transaction identification symbol;
(e) make with link information and sell transaction identification symbol that principal computer sends and be associated, and automatically transaction identification is accorded with and computing machine that client's identifier of being associated and physical address are delivered to public carrier with client's identifier and physical address in secure computer;
(f) sell the encoded packing case of chief commander and pay public carrier; And
(g) public carrier uses the client's identifier and the physical address that are associated with the transaction identification symbol to read the transaction identification symbol, and packing case physically is delivered to client's physical address.
2. the method for claim 1, it is characterized in that, further comprise: in order to obtain the credit approval, with the order goods information of price lattice and send to financial institution computer by computer network of expression client from client's object of selling principal computer, so that determine the financial status of client's object, and the message that automatically will approve or refuse customer's credit sends to from financial institution computer and sells principal computer.
3. method as claimed in claim 2 is characterized in that secure computer comprises financial institution computer.
4. method as claimed in claim 2 is characterized in that, determines that the step of the financial status of client's object comprises the identifier that client is provided from the secret link information that provides device to acquire according to financial institution.
5. the method for claim 1, it is characterized in that, the step that is connected to the seller website comprises by client's object blankly reveals one or more customer characteristics to the seller website, so that allow the seller website to customize information and the goods that shows to client with this customer characteristic when returning the seller website with client's object.
6. the method for claim 1, it is characterized in that, according to the direction of client's appointment, by client's object of programming for client's shopping, automatically finish the step of the blank seller of being connected to website, do not need customer interview at least in some cases.
7. the method for claim 1 is characterized in that, client's computing machine makes client's object for client's personification by the demonstration of audio frequency and/or video display.
8. the method for claim 1 is characterized in that, secure computer comprises that the permission client is connected to the secret device computing machine that provides of seller website by it blankly.
9. one kind with computer-implemented delivery method, described goods is bought from the seller there, described seller has a computing machine website, a plurality of clients geographically can visit described computing machine website by computer network, described client have be used to visit the seller website and from the electronic business transaction of seller website, be connected to the client's computing machine on the computer network, it is characterized in that, said method comprising the steps of:
(a) by link information each client's identifier and physical location are associated with corresponding client's object;
(b) described link information is stored in the secure computer away from certain position of seller website;
(c) make client's computing machine be linked to the seller website with client's object identifier blankly, and do not reveal client's identifier and physical location;
(d) client orders goods in the seller website with client's computing machine, and when client begins to order goods, with the packing case coding of client's object to thing that client orders goods;
(e) sell the encoded packing case of chief commander and pay public carrier;
(f) link information is offered public carrier; And
(g) public carrier is read client's object, obtains the client's identifier and the physical address that are associated with client's object, and with the physical address of packing case actual handing over to client.
10. method as claimed in claim 9, it is characterized in that, further comprise: in order to obtain the credit approval, with the order goods information of price lattice and send to financial institution computer by computer network of expression client from client's object of selling principal computer, so that determine the financial status of client's object, and the message that automatically will approve or refuse customer's credit sends to from financial institution computer and sells principal computer.
11. method as claimed in claim 10 is characterized in that secure computer comprises financial institution computer.
12. method as claimed in claim 10 is characterized in that, secure computer comprises that the permission client is connected to the secret device computing machine that provides of seller website by it blankly.
13. method as claimed in claim 10 is characterized in that, the step of determining the financial status of client's object comprises according to financial institution provides the resulting link information of device to determine client's identifier from maintaining secrecy.
14. method as claimed in claim 9 is characterized in that, link information is sent to the computing machine of public carrier by computer network.
15. method as claimed in claim 9, it is characterized in that, the described step that is connected to the seller website comprises by client's object blankly reveals one or more customer characteristics to the seller website, so that allow the seller website to customize information and the goods that shows to client with this customer characteristic when returning the seller website with client's object.
16. method as claimed in claim 9, it is characterized in that, according to the direction of client's appointment, by client's object of programming for client's shopping, automatically finish the described step that is connected to the seller website blankly, do not need customer interview at least in some cases.
17. method as claimed in claim 9 is characterized in that, client's computing machine makes client's object for client's personification by the demonstration of audio frequency and/or video display.
18. in a kind of computer system, by providing goods, service and/or information by the principal computer of selling of computer network access seller WWW, described computer network comprises a plurality of link to each other with network, client's computing machines of being used to visit the seller website, it is characterized in that, exist a computer characteristic to produce system, it comprises:
(a) personage's generating routine, this program can be carried out selling on the principal computer, and comprises and be used to make the described instruction that principal computer produces interactive seller personage of selling, and described interactive seller personage represents the seller, and the interactively direct customers is by the seller computer website
(b) when described client's computing machine has been visited the seller website, described personage's generating routine operationally sends to personage's display command described client's computing machine, make described client's computing machine with display device that client's computing machine is associated on show described interactively seller personage
(c) described interactively seller personage provides the trade mark function for the seller, the client who causes hope to obtain goods, service and/or information from described seller website on computer network can be equal to described interactive seller personage and described seller, described interactive seller personage also has persona, cause seller personage to represent human behavior representative quantity, that have specific individual character, to responding from input client's computing machine, that represent client to communicate by letter.
19. system as claimed in claim 18, it is characterized in that, the identifier of described seller's computer recording client computing machine, described client's computing machine and seller website interact, and the historical data of record each client's computing machine of expression and seller's computer transactions, described seller personage partly according to described input and partly according to described personalized personality together with described historical data, the input from each client's computing machine is responded.
20. system as claimed in claim 19, it is characterized in that, described seller personage has the artificial intelligence function, it allows described seller personage to carry out predicated response, described response meeting basis and the relevant historical data of this client's computing machine, trend towards drawing and obtain, to respond based on this prediction in described interactive seller's character features to small part by each client's computing machine.
21. system as claimed in claim 20, it is characterized in that, described seller personage checks available goods, service and/or the information by each described client's computing machine request, and inspection goods or the service different with the request of described client's computing machine, but according to historical data, this client's computing machine seems and can or serve interested to these goods.
22. system as claimed in claim 18 is characterized in that, uses facial expression, moving characteristic and the voice tone relevant with described individual character personality to show described seller personage.
23. one kind with computer-implemented, interactive, be used for providing the method for goods, service or information from selling principal computer, the described principal computer of selling is that a plurality of client's computing machines that are connected to computer network are provided on the computer network visit to the seller website, it is characterized in that, said method comprising the steps of:
(a) provide a plurality of representatives to wish to sell client's object that main web site obtains the individual of goods, service and/or information from described, each described client's object possesses one group of user characteristics of representing personal preference and information;
(b) provide seller's persona object of representing the seller, seller's feature of a group of goods of representing the seller to provide, service and/or information is provided described seller's persona object; And
(c) use client's object by the described seller of access to netwoks computer website, cause described client's object and described seller's persona object dynamically mutual each other, exchange subscriber one or more son groups of feature and seller's feature described group, be used for determining that described user's persona object is whether interested in selling goods, visit and/or information that principal computer provides.
24. method as claimed in claim 23, it is characterized in that, further comprise according to maintaining secrecy by described that the device computing machine is provided is described at least one client's computing machine purchase interest and demographic information that collect and that offer described seller, by sell principal computer by described maintain secrecy provide the device computing machine described at least one client's computing machine as the target that sales quotation is provided.
25. one kind is used for providing the method that advertisement is provided in the website of device computing machine maintaining secrecy, and it is characterized in that, said method comprising the steps of:
(a) provide the secret device computing machine that provides, provide authorized seller's quotation that client's computing machine of device computing machine can be visited to be provided in the device website secret to allow being connected to described maintaining secrecy; And
(b) announce one or more sellers' quotations in the device website secret providing, wherein have only client's computing machine can see described quotation.
26. one kind with computer-implemented, the netboot that device intentionally monitors a plurality of clients is provided and buys historical method by providing to maintain secrecy, it is characterized in that, may further comprise the steps:
(a) by requiring each client to agree that the demographic information and the purchase that provide device to follow the tracks of client by maintaining secrecy are historical, come each client of requirement at first to provide device to set up an account to maintaining secrecy;
(b) for client's computing machine provides online access to computer network, wherein said client provides the secret device computing machine that provides of device to set up an account by maintaining secrecy; And
(c) upgrade by their client's computing machine and change their demographic information and when doing shopping, maintaining secrecy provides device computer tracking and storage clients' demographic information and buy historical as clients.
27. method as claimed in claim 26, it is characterized in that, further comprise: demographic information and purchase according to the client who provides device to follow the tracks of by maintaining secrecy are historical, show and will provide the device computing machine to select the project of purchase by maintaining secrecy at least one client's computing machine.
28. method as claimed in claim 26, it is characterized in that, further comprise: according to provide that the device computing machine is collected by maintaining secrecy and offer with the modification of the identifying information that do not comprise client the seller client the demographic information and buy historical, sell principal computer by described maintain secrecy provide the device computing machine described at least one client's computing machine as the target that sales quotation is provided, and dispose described client's object by client, to determine whether that sales quotation is offered client's computing machine.
29. one kind is used for it is characterized in that in the secret method that provides outside seller to offer in the website of device computing machine that provides it may further comprise the steps:
(a) set up a secret device website that provides, its allows client's member computing machine can visit a zone of announcing outside seller's quotation in the website; And
(b) configuration is maintained secrecy provides the device website, so that has only client's member computing machine can see that the seller offers.
30. method as claimed in claim 29 is characterized in that, having only in advance and maintaining secrecy provides the signatory seller of device just can see the zone of announcing outside seller's quotation in the website.
CN99801535A 1998-09-04 1999-09-03 Electronic commerce withanonymous shopping and anonymous vendor shipping Pending CN1277693A (en)

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