CN117573387A - Message pushing method, device, computer equipment and storage medium - Google Patents

Abstract

The present invention relates to the field of data processing technology, and in particular, to a message pushing method, a message pushing apparatus, a computer device, a storage medium, and a computer program product. The method comprises the following steps: determining target messages for all target objects and an initial pushing sequence of all target messages in a current pushing round; in the process of pushing target information to each target object according to the initial pushing sequence, a target embedded point script matched with the current data acquisition requirement in a script library is sent to a data acquisition server; receiving real-time acquisition data acquired by a data acquisition server based on a target buried point script; based on the real-time collected data, dynamically adjusting the pushing sequence of each target message in a to-be-pushed state in the current pushing round; and pushing each target message in a to-be-pushed state to each target object according to the adjusted pushing sequence. By adopting the method, on-line touch resources among business departments can be reasonably allocated in time, and the business message pushing effect is ensured.

Description

Message pushing method, device, computer equipment and storage medium

Technical Field

The present invention relates to the field of data processing technology, and in particular, to a message pushing method, a message pushing apparatus, a computer device, a storage medium, and a computer program product.

Background

With the development of the Internet, the customer contact resource of the online channel plays an important role gradually in the service popularization process. In order to improve the service popularization effect, each service department hopes to use the better online customer contacting resource, for example, in the key time period with better pushing effect, the pushing position with the display sequence in the front can be used, so that the demand conflict of the online customer contacting resource exists in each service department. Therefore, how to reasonably allocate online touch resources among business departments and ensure the pushing effect of business messages is a problem to be solved in the present day.

In the conventional technology, the pushing sequence of the service messages of each service department in the first round is determined according to a default pushing scheme, and pushing is performed. After the pushing of the first round is finished (afterwards), the pushing effect is summarized and recorded, so that the pushing sequence of the business messages of each business department in the next round is adjusted.

However, in the conventional technology, the evaluation of the pushing effect has hysteresis, and in the pushing process (in the event) of each round, the pushing sequence of the service messages of each service department in the round cannot be dynamically adjusted in time according to the user feedback, that is, on-line touch resources between each service department cannot be reasonably allocated in time, so that the pushing effect of the service messages is affected.

Disclosure of Invention

Based on the foregoing, it is necessary to provide a message pushing method, device, computer equipment, computer readable storage medium and computer program product, which can reasonably allocate online touch resources between business departments in time and ensure a business message pushing effect.

In a first aspect, the present application provides a message pushing method, including:

determining target messages for all target objects and an initial pushing sequence of all target messages in a current pushing round;

in the process of pushing target information to each target object according to the initial pushing sequence, a target embedded point script in a script library is sent to a data acquisition server; the target embedded point script is matched with the current data acquisition requirement;

receiving real-time acquisition data fed back by a data acquisition server; the real-time acquisition data is acquired by a data acquisition server on the basis of the target embedded point script for each target object embedded point;

based on the real-time collected data, dynamically adjusting the pushing sequence of each target message in a to-be-pushed state in the current pushing round;

and pushing each target message in a to-be-pushed state to each target object according to the adjusted pushing sequence.

In a second aspect, the present application further provides a message pushing device, including:

the initial pushing sequence determining module is used for determining target messages aiming at all target objects and the initial pushing sequence of all target messages in the current pushing round;

the target embedded point script sending module is used for sending the target embedded point script in the script library to the data acquisition server in the process of pushing target information to each target object according to the initial pushing sequence; the target embedded point script is matched with the current data acquisition requirement;

the real-time acquisition data receiving module is used for receiving real-time acquisition data fed back by the data acquisition server; the real-time acquisition data is acquired by a data acquisition server on the basis of the target embedded point script for each target object embedded point;

the pushing sequence adjusting module is used for dynamically adjusting the pushing sequence of each target message in a to-be-pushed state in the current pushing round based on the real-time collected data;

and the message pushing module is used for pushing each target message in the to-be-pushed state to each target object according to the adjusted pushing sequence.

In a third aspect, the present application further provides a computer device, including a memory and a processor, where the memory stores a computer program, and the processor implements the steps in the message pushing method when executing the computer program.

In a fourth aspect, the present application further provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps in the message pushing method described above.

In a fifth aspect, the present application further provides a computer program product comprising a computer program which, when executed by a processor, implements the steps of the message pushing method described above.

According to the message pushing method, the device, the computer equipment, the storage medium and the computer program product, the initial pushing sequence of the target message aiming at each target object is determined in the current pushing round, in the process of pushing the target message according to the initial pushing sequence, the target embedded point script matched with the current data collection requirement in the script library can be directly sent to the data collection server without repeatedly developing the embedded point script, the message pushing efficiency is improved, then the real-time collection data fed back by the data collection server are received, the real-time collection data are collected by the data collection server based on the target embedded point script, namely, different scripts are required to be called according to requirements in consideration of the data collection process, the situation that the data collection function is crashed due to script calling process is avoided, and other functions are crashed further caused, the data collection function is realized based on the decoupled data collection server, rather than the fact that all functions (message pushing, pushing sequence adjustment, data collection and the like) are coupled in one server, the message pushing process is smoothly carried out, the real-time collection data are further based on the real-time collection data, the current round is dynamically adjusted, the target information can be distributed to the target objects in the pushing sequence according to the pushing sequence, and the pushing information can be reasonably pushed to the target objects according to the pushing state, and the pushing information can be distributed to the target pushing sequence.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the related art, the drawings that are required to be used in the embodiments or the related technical descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to the drawings without inventive effort for a person having ordinary skill in the art.

FIG. 1 is an application environment diagram of a message pushing method in one embodiment;

FIG. 2 is a flow diagram of a message pushing method in one embodiment;

FIG. 3 is a flow diagram of determining an initial push order in one embodiment;

FIG. 4 is a flowchart illustrating an initial push sequence determination in another embodiment;

FIG. 5 is a flow diagram of a process for building a script library in one embodiment;

FIG. 6 is a flow chart illustrating adjusting a pushing sequence according to an embodiment;

FIG. 7 is a flowchart illustrating a next push round push scenario determination in one embodiment;

FIG. 8 is a flowchart of a message pushing method according to another embodiment;

FIG. 9 is a flowchart of a message pushing method according to another embodiment;

FIG. 10 is a block diagram of a message pushing device in one embodiment;

FIG. 11 is an internal block diagram of a computer device in one embodiment.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail with reference to the accompanying drawings and examples. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the present application.

It should be noted that, the user (object) information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for analysis, stored data, presented data, etc.) referred to in the present application are information and data authorized by the user or sufficiently authorized by each party, and the collection, use, and processing of the related data are required to meet the related regulations.

The message pushing method provided by the embodiment of the application can be applied to an application environment shown in fig. 1. The terminal 102 communicates with the message push server 104 and the data acquisition server 106 through a network, and the message push server 104 communicates with the data acquisition server 106 through the network. The script library stores embedded point scripts for realizing the data acquisition function, and the embedded point scripts can be integrated on the server 104 or can be placed on a cloud or other network servers. The terminal 102 may be a terminal used by each object, and may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, internet of things devices, and the like. The message pushing server 104 may be a server in a financial institution for pushing service messages to objects, where functions that may be implemented by the message pushing server 104 include, but are not limited to: determining service messages to be pushed, determining the pushing sequence of the service messages, dynamically adjusting the pushing sequence of the service messages, pushing the service messages to the terminals 102 of all objects, determining target embedded point scripts matched with the current data acquisition requirements, sending the determined target embedded point scripts to the data acquisition server 106 for the data acquisition server 106 to call the scripts and the like. The data collection server 106 is configured to collect real-time feedback data of the object according to the target point embedding script determined by the message pushing server 104. The message push server 104 and the data collection server 106 may be implemented by independent servers or a server cluster formed by a plurality of servers.

Specifically, the message pushing server 104 may determine the target message for each target object and the initial pushing sequence of each target message in the current pushing round, and send the target embedded point script matched with the current data acquisition requirement in the script library to the data acquisition server 106 in the process of pushing the target message to the terminal 102 of each target object according to the initial pushing sequence, and receive the real-time acquisition data fed back by the data acquisition server 106, where the real-time acquisition data is acquired by the data acquisition server 106 based on the target embedded point script for embedding points of the terminal 102 of each target object. Further, the message pushing server 104 may dynamically adjust the pushing sequence of each target message in the to-be-pushed state in the current pushing round based on the real-time collected data, and further push each target message in the to-be-pushed state to the terminal 102 of each target object according to the adjusted pushing sequence.

In an exemplary embodiment, as shown in fig. 2, a message pushing method is provided, and an example of application of the method to the message pushing server 104 in fig. 1 is described, including the following steps 202 to 210. Wherein:

Step 202, determining target messages for each target object and an initial pushing sequence of each target message in a current pushing round.

The target object may specifically be a target user who completes registration in the financial institution and allows the financial institution to push the service message to it. The target objects in the current pushing round may specifically be: and each target user capable of conducting service promotion in the current pushing round. The target message may be: business information which needs to be pushed to each target user by each business department in the financial institution can be used for carrying out business promotion to target objects, and can be particularly various activity information of the financial institution and the like. The initial pushing sequence of each target message, that is, the initial sequence of the pushing bits of each target message, represents the initial message pushing stage, and is an initial allocation scheme of online touch resources formulated for each business department in the financial institution. The touch can refer to a medium contacted between a financial institution and a user, and the touch resource of the online channel can specifically be as follows: the push/recommend bits of the service message are presented to the online user.

Optionally, the message pushing server may respond to the configuration operation of the staff of each service department in the financial institution, and combine the historical behavior data of each target object to determine the initial task priority of each target message for each target object and each target message belonging to different service departments in the current pushing round, thereby determining the initial pushing sequence of each target message for each target object, and obtaining the initial allocation scheme of the online touch resources between each service department.

The message pushing server may determine the interested degree of each target object on different target messages according to the predicted pushing time, the grade of the service department, the urgent degree of the service message pushing task, and the historical behavior data of each target object, so as to determine the initial pushing sequence of each target message.

Step 204, in the process of pushing target information to each target object according to the initial pushing sequence, sending the target embedded point script in the script library to a data acquisition server; the target embedded point script is matched with the current data acquisition requirement.

The buried point is a data acquisition method and can be used for acquiring user behavior data. A script is a programming language that can be used to control a software application and can be invoked for execution. The script library is pre-stored with embedded point scripts corresponding to various historical data acquisition requirements, and different embedded point scripts can meet different data acquisition requirements. Data acquisition requirements include, but are not limited to: after the acquisition target object receives a certain target message, the stay time of the target object on a reading interface of the target message, the exposure times of the target message, the times of clicking the target message by the target object, whether the target object searches keywords related to the target message or not, and the like.

Optionally, in the process of pushing the target message to each target object according to the initial pushing sequence, the message pushing server may determine, from the script library, a target embedded point script that matches the current data acquisition requirement, and then send the target embedded point script to the data acquisition server, so that the data acquisition server may call and execute the target embedded point script, thereby executing the data embedded point operation on the terminal of each target object, and further acquiring real-time acquisition data that matches the current data acquisition requirement.

Step 206, receiving real-time acquisition data fed back by the data acquisition server; the real-time acquisition data is acquired by the data acquisition server on the basis of the target embedded point script for each target object embedded point.

The data acquisition server can be used for capturing object requirements in time. In this embodiment, the data acquisition function and the message pushing function are decoupled, and the data acquisition server performs the step of embedded point acquisition, so that abnormal functions such as message pushing caused by abnormal embedded point acquisition process can be avoided, and the stability of each function of the service system in the financial institution is ensured.

Alternatively, the message pushing server may communicate with the data acquisition server, and receive real-time acquisition data fed back by the data acquisition server.

Illustratively, the data collection server may employ a unified SDK (Software Development Kit ) to perform embedded point collection on each target object, and collect behavior data of each target object after receiving the pushed target message.

Step 208, dynamically adjusting the pushing sequence of each target message in the to-be-pushed state in the current pushing round based on the real-time collected data.

The push sequence of each target message is dynamically adjusted, namely, the touch scheme is dynamically adjusted.

Optionally, in the message pushing process of the current pushing round, the message pushing server can dynamically adjust the pushing sequence of each target message in the to-be-pushed state in the current pushing round based on the real-time collected data, so that in the process, the rest target messages can be pushed to each target object in sequence according to the real-time pushing sequence, the pushing sequence of each rest target message in the to-be-pushed state can be dynamically adjusted according to the real-time collected data fed back by the data collecting server, the evaluation hysteresis of the pushing effect is avoided, the allocation scheme of the on-line touch resources used by each service message of each service department can be dynamically adjusted, each pushing is ensured to be performed according to the pushing scheme matching the object requirement as much as possible, and the waste of the on-line touch resources is avoided.

Step 210, pushing each target message in the to-be-pushed state to each target object according to the adjusted pushing sequence.

Optionally, the message pushing server may push each target message in a state to be pushed to each target object according to the adjusted pushing sequence.

In the pushing process according to the adjusted pushing sequence, the message pushing server can still dynamically adjust the pushing sequence while pushing according to the real-time collected data fed back by the data collecting server.

In the message pushing method, the initial pushing sequence of the target message for each target object is determined in the current pushing round, in the process of pushing the target message according to the initial pushing sequence, the target embedded point script matched with the current data collection requirement in the script library can be directly sent to the data collection server, repeated development of the embedded point script is not needed, message pushing efficiency is facilitated to be improved, then real-time collection data fed back by the data collection server are received, the real-time collection data are collected by the data collection server on the basis of the target embedded point script, the target objects are obtained in a buried point mode, namely, in consideration of the data collection process, different scripts are required to be called according to the requirement, the situation that the data collection function is crashed is avoided, further, other function crashes are caused, and all functions (message pushing, pushing sequence adjustment, data collection and the like) are coupled in one server, so that the message pushing process can be smoothly conducted, the real-time collection data are further dynamically adjusted, the target message in the current round is in a waiting state, the target message waiting state is enabled to be distributed to a target line according to the feedback state, and the fact that the target message can be reasonably pushed according to the pushing business is distributed in the timely after the target pushing process.

In an exemplary embodiment, as shown in FIG. 3, step 202 includes steps 302 through 304.

Wherein:

step 302, determining a plurality of object categories divided in the current push round, and a plurality of target objects contained in each object category.

The preferences of the target objects belonging to the same object class are similar or identical, so that the contact schemes, i.e. the target messages and the pushing sequence of the target messages, for the target objects in the same class are the same.

Optionally, the message pushing server may divide each target object in the current pushing round into a plurality of object classes according to the historical behavior data of each target object in the current pushing round, and determine a plurality of target objects included in each object class.

Step 304, for each object class, determining a target message for each target object in the object class in the current pushing round, and determining an initial pushing sequence of each target message.

Wherein each target object belonging to the same object class has the same preference, and thus the target messages for each target object in the same object class are the same. While the target objects of different object classes have different preferences, different service message pushing schemes (guest schemes) are formulated for the different object classes.

Optionally, for each object category, the message pushing server may combine the configuration operation of the staff of each service department in the financial institution and the historical behavior data of each target object in the object category to determine the service message that each target object in the object category is more interested in, so as to determine the target message of each service department for each target object in the object category in the current pushing round respectively, and combine the configuration operation of the staff of each service department in the financial institution and the historical behavior data of each target object in the object category again to determine the initial pushing sequence of each target message corresponding to the object category.

For example, taking the example that each target object in a certain object class X is more interested in the activity Y related service message, the message pushing server may use the service messages related to the activity Y in the service departments a, B and C of the financial institution as the target messages for each target object in the object class X. Further, if the interest degree of each target object in the object class X on the service message about the activity Y of each service department is: business department a > business department B > business department C, the initial pushing sequence of each target message in the object class X is sequentially from front to back: business department a business message with respect to activity Y, business department B business message with respect to activity Y, business department C business message with respect to activity Y. The message pushing server can determine the interested degree of each target object in the object class X on the business messages of different business departments according to the historical behavior data of each target object in the object class.

In this embodiment, the configuration operation of each service department and the preference of each target object in each object class may be combined to determine the target message corresponding to each object class and the initial pushing sequence of each target message in each object class, so as to avoid the error rate in the initial message pushing process and improve the initial message pushing effect.

In an exemplary embodiment, as shown in FIG. 4, step 304 includes steps 402 through 408 on the basis of FIG. 3. Wherein:

step 402, obtaining a service message pushing task configured for each target object in an object class; each service message pushing task carries a target message to be pushed.

Each business message pushing task carries task execution date, task remarks, target messages, proving materials and the like.

Optionally, the message pushing server may obtain, from a business system of the financial institution, a business message pushing task configured by a worker of each business department for each target object in each object class.

Step 404, extracting keywords from task remarks of the task pushed by each service message respectively.

The task remarks may specifically be text contents.

Alternatively, the message pushing server may extract keywords corresponding to each service message pushing task from task remarks of each service message pushing task based on a text keyword (word) extracting algorithm.

Illustratively, the text keyword (word) extraction algorithm used by the message push server includes, but is not limited to: TF-IDF (term frequency-inverse document frequency weighting method), LDA (Latent Dirichlet Allocation, hidden dirichlet topic model), and the like.

Step 406, determining respective task priority values of the service message pushing tasks based on the keywords.

Optionally, the message pushing server may automatically determine, based on the keywords, a task priority value of each service message pushing task.

Optionally, for each object class, on the basis of combining keywords corresponding to each service message pushing task in the object class, the message pushing server may further determine a final task priority value of each service message pushing task based on historical behavior data of each target object in the object class.

By way of example, task priorities can be specifically classified into three dimensions of daily importance and very important according to the importance degree of the task, and each dimension can be further subdivided into task priorities representing different importance degrees, each task priority having a respective corresponding task priority value. The range of the task priority value is [0,100], the daily corresponding task priority value is [0,59], the important corresponding task priority value is [60,99], and the important corresponding task priority value is 100. The message pushing server can configure the task priority value of the throwing task according to the identified task priority of the throwing task, and the pre-preparation of throwing is completed.

Step 408, determining the initial pushing sequence of the target message carried by each service message pushing task according to the task priority value.

The method comprises the steps of determining an initial pushing sequence of target messages carried by each business message pushing task, namely determining an initial allocation scheme of on-line touch resources among business departments.

Optionally, the message pushing server may determine, according to the task priority value, an initial pushing sequence of the target message carried by each service message pushing task. The larger the task priority value corresponding to the service message pushing task is, the more forward the pushing sequence of the target message carried by the service message pushing task is.

Illustratively, taking the service department a as an example, in a key period with better pushing effect, the more forward the pushing sequence (pushing bit/active page) of the target message belonging to the service department a is, the better the online touch-up resource allocated to the service department a is.

In this embodiment, according to the configuration of the service departments and the historical behavior data of the target objects, the initial priority value of the target message for each target object can be determined, and then the initial pushing sequence of each target message is determined, so that the on-line touch resources among the service departments can be reasonably allocated in the initial stage, the waste of the on-line touch resources can be avoided, and the service message pushing effect is ensured.

In an exemplary embodiment, as shown in fig. 5, the message pushing method further includes steps 502 to 506 before step 202 on the basis of fig. 2. Wherein:

step 502, determining respective corresponding buried point scripts of various historical data acquisition requirements, and constructing an association relationship between each historical data acquisition requirement and the respective corresponding buried point script.

The embedded point script corresponding to the historical data acquisition requirement is developed and debugged by a developer of a financial institution in a historical period.

Optionally, the message pushing server may determine multiple historical data acquisition requirements of the financial institution in a historical period and respective buried point scripts corresponding to the multiple historical data acquisition requirements based on historical data of the financial institution or based on configuration operation of staff in the financial institution according to historical experience, and construct an association relationship between each historical data acquisition requirement and the respective buried point script.

Illustratively, during the historical period, developers of the financial institution develop buried point scripts that match the historical data collection requirements based on a unified development specification. The trigger mechanism of the event (for example, when the target object clicks the pushed target message, the click action of the target object is reported), the reporting mechanism of the event (for example, event occurrence time, occurrence frequency and the like need to be reported), the naming specification of the reporting field and the like are all clear in the embedded point script.

Step 504, constructing a script library based on the embedded point scripts and the association relations corresponding to the historical data acquisition demands.

The embedded point script in the script library can be directly called.

Optionally, the message pushing server may construct a script library based on the embedded point scripts corresponding to each historical data acquisition requirement and the association relationship, so that when the required embedded point script is subsequently called from the script library, whether the target embedded point script matched with the current data acquisition requirement exists in the script library or not can be queried through the association relationship.

Step 506, determining a target buried point script matched with the current data acquisition requirement from the script library based on the association relation stored in the script library.

Optionally, the message pushing server may first determine a historical data acquisition requirement similar to or matching the current data acquisition requirement, and then find a target embedded point script matching the current data acquisition requirement from the script library based on the association relationship stored in the script library.

Compared with the traditional buried point acquisition technology, the method and the system can provide the script library, so that the data acquisition server can directly call the target buried point script in the script library to acquire data, and related buried point script codes do not need to be repeatedly developed in the data acquisition process, thereby being beneficial to improving the data acquisition efficiency and further improving the message pushing efficiency. In addition, the reusability of the embedded point script is increased, and development cost is facilitated.

In an exemplary embodiment, as shown in FIG. 6, step 208 includes steps 602 through 604 on the basis of FIG. 2. Wherein:

step 602, determining a pushing effect of each target message in a pushed state in a current pushing round based on the real-time collected data.

Wherein, the real-time acquisition data includes but is not limited to: the time that the target object stays on the reading interface of the target message, the exposure times of the target message, the times that the target object clicks the target message, whether the target object searches for keywords related to the target message, and the like.

Optionally, the message pushing server may determine a pushing effect of each target message in a pushed state in the current pushing round based on the real-time collected data.

Illustratively, for each object class, the more the total number of clicks of a certain target message X by each target object in the object class, or the longer the total reference time length, the better the pushing effect of the target message X in the object class is represented.

Step 604, dynamically adjusting the pushing sequence of each target message in the to-be-pushed state in the current pushing round based on the pushing effect.

Optionally, the message pushing server may dynamically adjust the pushing sequence of each target message in the to-be-pushed state in the current pushing round based on the pushing effect, and adjust the touch scheme according to feedback of the pushing effect in time, so as to adjust the pushing position (touch resource) of each target message in each service department in time.

For example, if the time period for each target object in a certain object class to review a certain target message Z exceeds a set time period and the number of times that each target object in the object class searches for keywords related to the target message Z is relatively high, in a subsequent pushing process, service messages similar to the target message Z are preferentially pushed to each target object in the object class, or an active page related to the target message Z is preferentially displayed in an active page of a terminal of each target object in the object class.

For example, if the number of exposure times of the target message Z of a certain business department exceeds a preset number of times for each target object in a certain object class, but the number of clicked times of the target message Z still does not reach the set number of times, in a subsequent pushing process, after the pushing sequence of the message related to the target message Z is adjusted, or in the active pages of the terminal of each target object in the object class, the display sequence of the active pages related to the target message Z is adjusted downwards.

In this embodiment, the on-line touch resource between the business departments can be reasonably allocated by timely adjusting the touch scheme according to the feedback of the object, so that the object can more easily touch the more interested target message, and the pushing effect of the business message is improved.

In an exemplary embodiment, as shown in fig. 7, after step 210, the message pushing method further includes steps 702 to 704 on the basis of fig. 2. Wherein:

step 702, for each object class, when pushing is completed for each target message corresponding to the object class in the current pushing round, acquiring target acquisition data of each target object in the object class fed back by the data acquisition server.

Wherein the target acquisition data includes, but is not limited to: the time that the target object stays on the reading interface of the target message, the exposure times of the target message, the times that the target object clicks the target message, whether the target object searches for keywords related to the target message, and the like.

Optionally, for each object class, when pushing is completed on each target message corresponding to the object class in the current pushing round, the message pushing server may acquire target collection data of each target object in the object class when pushing is completed by communicating with the data collection server, that is, acquire real-time feedback data of each target object in the object class on the final pushing sequence in the current pushing round.

Step 704, determining an initial pushing sequence of each target message corresponding to the object class in the next pushing round based on the target collected data and the service message pushing task of the next pushing round configured for each target object in the object class.

Each business information pushing task configured by each business department in the financial institution for the next pushing round carries: task execution date, task notes, target messages, certification materials, etc.

Optionally, the message pushing server may determine an initial pushing sequence of each target message corresponding to the object class in the next pushing round based on the target collected data and a service message pushing task of the next pushing round configured for each target object in the object class, so as to obtain an initial touch scheme of the next pushing round.

In this embodiment, an initial guest touching scheme of a next push round is determined in combination with a feedback situation of a push effect of a user on a current push round and each service message push task configured by each service department for the next push round, so as to realize reasonable allocation of on-line guest touching resources of each service department in the next push round and ensure a service message push effect of the next push round.

The application also provides an application scenario, as shown in fig. 8, and provides a flow schematic diagram of the message pushing method under the application scenario, which mainly includes the following flows:

the message pushing server firstly determines an initial allocation scheme of the touch resource, namely, firstly determines an initial pushing sequence of each target message in each object class, and then pushes each target message in the object class to each target object according to the initial pushing sequence.

Further, during pushing (in-process), the message pushing server may receive real-time acquisition data fed back by the data acquisition server. For example, the stay time of each target object on the target message page, the exposure times of the target message, the click times of the target message, the search hotword of each target object, and the like.

Then, the message pushing server can dynamically adjust the pushing sequence of each target message in the state to be pushed in the pushing process according to the feedback data of each target object, and complete the subsequent message pushing according to the adjusted sequence.

In another embodiment, as shown in fig. 9, an overall flowchart of a message pushing method is provided, and mainly includes the following steps:

step 902, determining respective corresponding buried point scripts of various historical data acquisition demands, and constructing an association relationship between each historical data acquisition demand and the respective corresponding buried point script;

step 904, constructing a script library based on the embedded point scripts and the association relations corresponding to each historical data acquisition requirement;

step 906, determining a target embedded point script matched with the current data acquisition requirement from a script library based on the association relation stored in the script library;

Step 908, determining a plurality of object categories divided in the current push round, and a plurality of target objects contained in each object category;

step 910, determining, for each object class, a service message pushing task configured for each target object in the object class in the current pushing round; each business message pushing task carries a target message to be pushed;

step 912, determining respective task priority values of the service message pushing tasks based on keywords extracted from task remarks of the service message pushing tasks;

step 914, determining an initial pushing sequence of the target message carried by each service message pushing task according to the task priority value;

step 916, in the process of pushing the target message to each target object according to the initial pushing sequence, sending the target embedded point script in the script library to the data acquisition server; the target embedded point script is matched with the current data acquisition requirement;

step 918, receiving real-time acquisition data fed back by a data acquisition server; the real-time acquisition data is acquired by a data acquisition server on the basis of the target embedded point script for each target object embedded point;

step 920, determining a pushing effect of each target message in a pushed state in the current pushing round based on the real-time collected data;

Step 922, dynamically adjusting the pushing sequence of each target message in the to-be-pushed state in the current pushing round based on the pushing effect;

step 924, pushing each target message in the to-be-pushed state to each target object according to the adjusted pushing sequence;

step 926, for each object category, when pushing is completed by each target message corresponding to the object category in the current pushing round, acquiring target acquisition data of each target object in the object category fed back by the data acquisition server;

step 928, determining an initial pushing sequence of each target message corresponding to the object class in the next pushing round based on the target collection data and the service message pushing task of the next pushing round configured for each target object in the object class.

It should be understood that, although the steps in the flowcharts related to the above embodiments are sequentially shown as indicated by arrows, these steps are not necessarily sequentially performed in the order indicated by the arrows. The steps are not strictly limited to the order of execution unless explicitly recited herein, and the steps may be executed in other orders. Moreover, at least some of the steps in the flowcharts described in the above embodiments may include a plurality of steps or a plurality of stages, which are not necessarily performed at the same time, but may be performed at different times, and the order of the steps or stages is not necessarily performed sequentially, but may be performed alternately or alternately with at least some of the other steps or stages.

Based on the same inventive concept, the embodiment of the application also provides a message pushing device for realizing the above related message pushing method. The implementation of the solution provided by the device is similar to the implementation described in the above method, so the specific limitation in one or more embodiments of the message pushing device provided below may refer to the limitation of the message pushing method hereinabove, and will not be repeated herein.

In an exemplary embodiment, as shown in fig. 10, there is provided a message pushing apparatus, including: an initial push order determination module 1002, a target embedded point script sending module 1004, a real-time acquisition data receiving module 1006, a push order adjustment module 1008, and a message push module 1010, wherein:

an initial push sequence determining module 1002, configured to determine, in a current push round, a target message for each target object and an initial push sequence of each target message;

the target embedded point script sending module 1004 is configured to send a target embedded point script in a script library to a data acquisition server in a process of pushing target messages to each target object according to an initial pushing sequence; the target embedded point script is matched with the current data acquisition requirement;

A real-time acquisition data receiving module 1006, configured to receive real-time acquisition data fed back by the data acquisition server; the real-time acquisition data is acquired by a data acquisition server on the basis of the target embedded point script for each target object embedded point;

the pushing sequence adjustment module 1008 is configured to dynamically adjust a pushing sequence of each target message in a to-be-pushed state in a current pushing round based on the real-time collected data;

and the message pushing module 1010 is configured to push each target message in a to-be-pushed state to each target object according to the adjusted pushing sequence.

In the message pushing device, the initial pushing sequence of the target message for each target object is determined in the current pushing round, in the process of pushing the target message according to the initial pushing sequence, the target embedded point script matched with the current data collection requirement in the script library can be directly sent to the data collection server, repeated development of the embedded point script is not needed, message pushing efficiency is facilitated to be improved, then real-time collection data fed back by the data collection server are received, the real-time collection data are collected by the data collection server on the basis of the target embedded point script, the target objects are obtained in a buried point mode, namely, in consideration of the data collection process, different scripts are required to be called according to the requirement, the situation that the data collection function is crashed is avoided, further, other function crashes are caused, and all functions (message pushing, pushing sequence adjustment, data collection and the like) are coupled in one server, so that the message pushing process can be smoothly conducted, the real-time collection data are further dynamically adjusted, the target message in the current round is in a waiting state, the target message waiting state is enabled to be distributed to a target line according to the feedback state, and the fact that the target message can be reasonably pushed according to the pushing sequence is reasonably distributed to the target pushing business after the target information is pushed.

In one embodiment, the initial push sequence determining module is further configured to determine a plurality of object classes divided in the current push round, and a plurality of target objects included in each object class; for each object class, determining target messages for each target object in the object class in the current push round, and determining an initial push order of each target message.

In one embodiment, the initial push sequence determining module is further configured to obtain a service message push task configured for each target object in the object class; each business message pushing task carries a target message to be pushed; extracting keywords from task remarks of the business message pushing tasks respectively; determining respective task priority values of the business message pushing tasks based on the keywords; and determining the initial pushing sequence of the target message carried by each business message pushing task according to the task priority value.

In one embodiment, the message pushing device further includes: the script library construction module is used for determining the embedded point scripts corresponding to the various historical data acquisition requirements and constructing the association relation between each historical data acquisition requirement and the corresponding embedded point script; constructing a script library based on the embedded point scripts and the association relations corresponding to each historical data acquisition requirement; and the target buried point script determining module is used for determining a target buried point script matched with the current data acquisition requirement from the script library based on the association relation stored in the script library.

In one embodiment, the pushing sequence adjustment module is further configured to determine a pushing effect of each target message in a pushed state in a current pushing round based on the real-time collected data; based on the pushing effect, the pushing sequence of each target message in the to-be-pushed state in the current pushing round is dynamically adjusted.

In one embodiment, the message pushing device further includes: the next pushing round processing module is used for acquiring target acquisition data of each target object in the object class fed back by the data acquisition server when each target message corresponding to the object class finishes pushing in the current pushing round aiming at each object class; and determining the initial pushing sequence of each target message corresponding to the object class in the next pushing round based on the target acquisition data and the business message pushing task of the next pushing round configured for each target object in the object class.

The various modules in the message pushing device described above may be implemented in whole or in part by software, hardware, and combinations thereof. The above modules may be embedded in hardware or may be independent of a processor in the computer device, or may be stored in software in a memory in the computer device, so that the processor may call and execute operations corresponding to the above modules.

In an exemplary embodiment, a computer device, which may be a terminal, is provided, and an internal structure thereof may be as shown in fig. 11. The computer device includes a processor, a memory, an input/output interface, a communication interface, a display unit, and an input means. The processor, the memory and the input/output interface are connected through a system bus, and the communication interface, the display unit and the input device are connected to the system bus through the input/output interface. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The input/output interface of the computer device is used to exchange information between the processor and the external device. The communication interface of the computer device is used for carrying out wired or wireless communication with an external terminal, and the wireless mode can be realized through WIFI, a mobile cellular network, NFC (near field communication) or other technologies. The computer program is executed by a processor to implement a message pushing method. The display unit of the computer device is used for forming a visual picture, and can be a display screen, a projection device or a virtual reality imaging device. The display screen can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, can also be a key, a track ball or a touch pad arranged on the shell of the computer equipment, and can also be an external keyboard, a touch pad or a mouse and the like.

It will be appreciated by those skilled in the art that the structure shown in fig. 11 is merely a block diagram of a portion of the structure associated with the present application and is not limiting of the computer device to which the present application applies, and that a particular computer device may include more or fewer components than shown, or may combine some of the components, or have a different arrangement of components.

In an exemplary embodiment, a computer device is provided, comprising a memory and a processor, the memory having stored therein a computer program, the processor performing the steps of the method embodiments described above when the computer program is executed.

In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored which, when executed by a processor, implements the steps of the method embodiments described above.

In an embodiment, a computer program product is provided, comprising a computer program which, when executed by a processor, implements the steps of the method embodiments described above.

Those skilled in the art will appreciate that implementing all or part of the above-described methods may be accomplished by way of a computer program, which may be stored on a non-transitory computer readable storage medium and which, when executed, may comprise the steps of the above-described embodiments of the methods. Any reference to memory, database, or other medium used in the various embodiments provided herein may include at least one of non-volatile and volatile memory. The nonvolatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical Memory, high density embedded nonvolatile Memory, resistive random access Memory (ReRAM), magnetic random access Memory (Magnetoresistive Random Access Memory, MRAM), ferroelectric Memory (Ferroelectric Random Access Memory, FRAM), phase change Memory (Phase Change Memory, PCM), graphene Memory, and the like. Volatile memory can include random access memory (Random Access Memory, RAM) or external cache memory, and the like. By way of illustration, and not limitation, RAM can be in the form of a variety of forms, such as static random access memory (Static Random Access Memory, SRAM) or dynamic random access memory (Dynamic Random Access Memory, DRAM), and the like. The databases referred to in the various embodiments provided herein may include at least one of relational databases and non-relational databases. The non-relational database may include, but is not limited to, a blockchain-based distributed database, and the like. The processors referred to in the embodiments provided herein may be general purpose processors, central processing units, graphics processors, digital signal processors, programmable logic units, quantum computing-based data processing logic units, etc., without being limited thereto.

The technical features of the above embodiments may be arbitrarily combined, and all possible combinations of the technical features in the above embodiments are not described for brevity of description, however, as long as there is no contradiction between the combinations of the technical features, they should be considered as the scope of the description.

The foregoing examples represent only a few embodiments of the present application, which are described in more detail and are not thereby to be construed as limiting the scope of the present application. It should be noted that it would be apparent to those skilled in the art that various modifications and improvements could be made without departing from the spirit of the present application, which would be within the scope of the present application. Accordingly, the scope of protection of the present application shall be subject to the appended claims.

Claims (15)

1. A message pushing method, the method comprising:

determining target messages for all target objects and an initial pushing sequence of all the target messages in the current pushing round;

in the process of pushing the target message to each target object according to the initial pushing sequence, a target embedded point script in a script library is sent to a data acquisition server; the target embedded point script is matched with the current data acquisition requirement;

Receiving real-time acquisition data fed back by the data acquisition server; the real-time acquisition data is acquired by the data acquisition server for each target object buried point based on the target buried point script;

based on the real-time collected data, dynamically adjusting the pushing sequence of each target message in a to-be-pushed state in the current pushing round;

and pushing each target message in the state to be pushed to each target object according to the adjusted pushing sequence.

2. The method of claim 1, wherein determining the target message for each target object and the initial push order of each target message in the current push round comprises:

determining a plurality of object categories divided in the current pushing round and a plurality of target objects contained in each object category;

and determining target messages for target objects in the object classes in the current pushing round according to each object class, and determining the initial pushing sequence of the target messages.

3. The method of claim 2, wherein the determining of the initial push order of the target messages in each of the object categories comprises:

Acquiring a business message pushing task configured for each target object in the object class; each business message pushing task carries a target message to be pushed;

extracting keywords from task remarks of the business message pushing tasks respectively;

determining respective task priority values of the business message pushing tasks based on the keywords;

and determining the initial pushing sequence of the target message carried by each business message pushing task according to the task priority value.

4. The method of claim 1, wherein the process of constructing the script library comprises:

determining respective corresponding buried point scripts of various historical data acquisition demands, and constructing an association relationship between each historical data acquisition demand and the respective corresponding buried point script;

constructing a script library based on the embedded point scripts corresponding to each historical data acquisition requirement and the association relation;

the determining process of the target buried point script comprises the following steps:

and determining a target buried point script matched with the current data acquisition requirement from the script library based on the association relation stored in the script library.

5. The method according to claim 1, wherein dynamically adjusting the push sequence of each target message in the to-be-pushed state in the current push round based on the real-time collected data comprises:

Determining the pushing effect of each target message in the pushed state in the current pushing round based on the real-time collected data;

based on the pushing effect, the pushing sequence of each target message in the state to be pushed in the current pushing round is dynamically adjusted.

6. The method according to claim 1, wherein the method further comprises:

for each object category, when pushing is completed by each target message corresponding to the object category in the current pushing round, acquiring target acquisition data of each target object in the object category fed back by the data acquisition server;

and determining the initial pushing sequence of each target message corresponding to the object class in the next pushing round based on the target acquisition data and the business message pushing task of the next pushing round configured for each target object in the object class.

7. A message pushing device, the device comprising:

the initial pushing sequence determining module is used for determining target messages aiming at all target objects and the initial pushing sequence of all the target messages in the current pushing round;

The target embedded point script sending module is used for sending the target embedded point script in the script library to the data acquisition server in the process of pushing the target message to each target object according to the initial pushing sequence; the target embedded point script is matched with the current data acquisition requirement;

the real-time acquisition data receiving module is used for receiving real-time acquisition data fed back by the data acquisition server; the real-time acquisition data is acquired by the data acquisition server for each target object buried point based on the target buried point script;

the pushing sequence adjusting module is used for dynamically adjusting the pushing sequence of each target message in the state to be pushed in the current pushing round based on the real-time collected data;

and the message pushing module is used for pushing each target message in the to-be-pushed state to each target object according to the adjusted pushing sequence.

8. The apparatus of claim 7, wherein the initial push order determination module is further configured to determine a plurality of object categories divided in the current push round, and a plurality of target objects included in each of the object categories; and determining target messages for target objects in the object classes in the current pushing round according to each object class, and determining the initial pushing sequence of the target messages.

9. The apparatus of claim 8, wherein the initial push order determination module is further configured to obtain a service message push task configured for each target object within the object class; each business message pushing task carries a target message to be pushed; extracting keywords from task remarks of the business message pushing tasks respectively; determining respective task priority values of the business message pushing tasks based on the keywords; and determining the initial pushing sequence of the target message carried by each business message pushing task according to the task priority value.

10. The apparatus of claim 7, wherein the apparatus further comprises:

the script library construction module is used for determining the embedded point scripts corresponding to the various historical data acquisition requirements and constructing the association relation between each historical data acquisition requirement and the corresponding embedded point script; constructing a script library based on the embedded point scripts corresponding to each historical data acquisition requirement and the association relation;

and the target buried point script determining module is used for determining a target buried point script matched with the current data acquisition requirement from the script library based on the association relation stored in the script library.

11. The apparatus of claim 7, wherein the push sequence adjustment module is further configured to determine a push effect for each target message in a pushed state in the current push round based on the real-time collected data; based on the pushing effect, the pushing sequence of each target message in the state to be pushed in the current pushing round is dynamically adjusted.

12. The apparatus of claim 7, wherein the apparatus further comprises:

the next pushing round processing module is used for acquiring target acquisition data of each target object in the object class fed back by the data acquisition server when each target message corresponding to the object class finishes pushing in the current pushing round aiming at each object class; and determining the initial pushing sequence of each target message corresponding to the object class in the next pushing round based on the target acquisition data and the business message pushing task of the next pushing round configured for each target object in the object class.

13. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any of claims 1 to 6 when the computer program is executed.

14. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.

15. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 6.