CN115996304A - Message pushing method, device, terminal equipment and medium - Google Patents
Message pushing method, device, terminal equipment and medium Download PDFInfo
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
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- Y02D30/00—Reducing energy consumption in communication networks
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Abstract
The invention discloses a message pushing method, a device, terminal equipment and a computer readable storage medium, wherein the message pushing method comprises the following steps: acquiring user parameters of a television; acquiring a message file matched with the user parameters according to the user parameters; analyzing the message file to obtain key elements in the message file; and displaying the key elements to a user. The invention can realize intelligent message pushing of the television end, thereby improving the conversion efficiency of pushed messages.
Description
Technical Field
The present invention relates to the field of artificial intelligence technologies, and in particular, to a message pushing method, a device, a terminal device, and a computer readable storage medium.
Background
In the operating system of the intelligent television, the intelligent television terminal can push related messages for the user to guide the user to watch videos or download applications, but the blind pushing mode of the messages can push invalid messages which are not interesting to the user for the user, so that the viewing experience of the user is reduced, the conversion efficiency of message pushing is low, namely, the user cannot click on the pushed messages, and the pushed messages cannot be converted into practical values.
Disclosure of Invention
The invention mainly aims to provide a message pushing method, a device, terminal equipment and a computer readable storage medium, aiming at realizing intelligent message pushing of a television end and further improving the conversion efficiency of pushed messages.
In order to achieve the above object, the present invention provides a message pushing method, including:
acquiring user parameters of a television;
acquiring a message file matched with the user parameters according to the user parameters;
analyzing the message file to obtain key elements in the message file;
and displaying the key elements to a user.
Optionally, the presenting the key element to the user includes:
and displaying the key elements in a bubble mode or a link mode through a display screen of the television.
Optionally, after the presenting the key element to the user, the method further comprises:
receiving a confirmation instruction triggered on the basis of the key element;
determining a message file corresponding to the key element according to the determining instruction;
and pushing the message file to a user through a display screen of the television.
Optionally, the presenting the key element to the user includes:
when the television is in a screen-off standby state, carrying out voice broadcasting on the key elements;
after the presenting the key elements to the user, the method further comprises:
receiving a voice confirmation instruction triggered by a user;
based on the voice confirmation instruction, the state of the television is adjusted from the screen-off standby state to the screen-on working state, and the message file corresponding to the key element is pushed to the display screen of the television for displaying.
Optionally, the obtaining, according to the user parameter, a message file matched with the user parameter includes:
inputting the user parameters into a preset recognition model, and obtaining a recognition result output by the preset recognition model;
confirming a user preference label according to the identification result;
and acquiring the matched message file according to the user preference label.
Optionally, the obtaining the matched message file according to the user preference label includes:
sending the user preference label to a cloud;
and receiving the message file which is produced by the cloud according to the user preference label.
Optionally, the user parameters include one or more of program type, application type and voice command triggered by the user at the television end.
In order to achieve the above object, the present invention further provides a message pushing device, including:
the first acquisition module is used for acquiring user parameters of the television;
the second acquisition module is used for acquiring a message file matched with the user parameter according to the user parameter;
the analysis module is used for analyzing the message file to obtain key elements in the message file;
and the display module is used for displaying the key elements to a user.
Wherein, each functional module of the message pushing device of the invention realizes the steps of the message pushing method as described above when running.
To achieve the above object, the present invention also provides a terminal device including: the message pushing device comprises a memory, a processor and a message pushing program stored on the memory and capable of running on the processor, wherein the message pushing program realizes the steps of the message pushing method when being executed by the processor.
In addition, to achieve the above object, the present invention also proposes a computer-readable storage medium having stored thereon a message pushing program which, when executed by a processor, implements the steps of the message pushing method as described above.
Furthermore, to achieve the above object, the present invention also provides a computer program product comprising a computer program which, when executed by a processor, implements the steps of the message pushing method as described above.
The invention provides a message push, a message push device, a message push terminal device, a message push program product and a message push program product, wherein the message push device, the message push terminal device, the message push program product and the message push program product are used for acquiring user parameters of a television; acquiring a message file matched with the user parameters according to the user parameters; analyzing the message file to obtain key elements in the message file; and displaying the key elements to a user.
Compared with the existing television terminal message blind pushing mode, the method and the device can make the message file matched with the user parameters of the television terminal and send the message file to the television terminal, so that the television terminal can analyze the message file to obtain key elements in the message file and display the key elements. Therefore, the method and the device can carry out targeted message pushing according to the preference of the television terminal user, improve the possibility that the user responds to the pushing message, further improve the conversion rate of converting the pushing message into the actual value, avoid the resource waste and improve the experience of the user for watching the television.
Drawings
FIG. 1 is a schematic diagram of a hardware operating environment according to an embodiment of the present invention;
FIG. 2 is a flow chart of a message pushing method according to an embodiment of the invention;
FIG. 3 is a schematic diagram of a second flow chart according to an embodiment of the message pushing method of the present invention;
FIG. 4 is a schematic diagram of a third flow chart according to an embodiment of the message pushing method of the present invention;
FIG. 5 is a fourth flowchart of a message pushing method according to an embodiment of the present invention;
fig. 6 is a schematic functional block diagram of an embodiment of a message pushing device according to the present invention.
The achievement of the objects, functional features and advantages of the present invention will be further described with reference to the accompanying drawings, in conjunction with the embodiments.
Detailed Description
It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Referring to fig. 1, fig. 1 is a schematic device structure of a hardware running environment according to an embodiment of the present invention.
It should be noted that, the terminal device in the embodiment of the present invention may be a terminal device for implementing message pushing, where the terminal device may specifically be a smart phone, a personal computer, a server, or a network device, and may also be a smart television.
As shown in fig. 1, the apparatus may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein the communication bus 1002 is used to enable connected communication between these components. The user interface 1003 may include a Display, an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may further include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a stable memory (non-volatile memory), such as a disk memory. The memory 1005 may also optionally be a storage device separate from the processor 1001 described above.
It will be appreciated by those skilled in the art that the device structure shown in fig. 1 is not limiting of the device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.
As shown in fig. 1, an operating system, a network communication module, a user interface module, and a message pushing program may be included in the memory 1005, which is a type of computer storage medium. An operating system is a program that manages and controls the hardware and software resources of the device, supporting the operation of message pushing programs, as well as other software or programs. In the device shown in fig. 1, the user interface 1003 is mainly used for data communication with the client; the network interface 1004 is mainly used for establishing communication connection with a server; and the processor 1001 may be configured to call a message pushing program stored in the memory 1005 and perform the following operations:
acquiring user parameters of a television;
acquiring a message file matched with the user parameters according to the user parameters;
analyzing the message file to obtain key elements in the message file;
and displaying the key elements to a user.
Further, the processor 1001 may be further configured to invoke a message pushing program stored in the memory 1005, and further perform the following operations:
and displaying the key elements in a bubble mode or a link mode through a display screen of the television.
Further, after the presenting of the key element to the user, the processor 1001 may be further configured to invoke a message pushing program stored in the memory 1005, and further perform the following operations:
receiving a confirmation instruction triggered on the basis of the key element;
determining a message file corresponding to the key element according to the determining instruction;
and pushing the message file to a user through a display screen of the television.
Further, the processor 1001 may be further configured to invoke a message pushing program stored in the memory 1005, and further perform the following operations:
when the television is in a screen-off standby state, carrying out voice broadcasting on the key elements;
after the presentation of the key elements to the user, the processor 1001 may be further configured to invoke a message pushing program stored in the memory 1005, and further perform the following operations:
based on the voice confirmation instruction, the state of the television is adjusted from the screen-off standby state to the screen-on working state, and the message file corresponding to the key element is pushed to the display screen of the television for displaying.
Further, the processor 1001 may be further configured to invoke a message pushing program stored in the memory 1005, and further perform the following operations:
inputting the user parameters into a preset recognition model, and obtaining a recognition result output by the preset recognition model;
confirming a user preference label according to the identification result;
and acquiring the matched message file according to the user preference label.
Further, the processor 1001 may be further configured to invoke a message pushing program stored in the memory 1005, and further perform the following operations:
sending the user preference label to a cloud;
and receiving the message file which is produced by the cloud according to the user preference label.
Further, the user parameters include one or more of program type, application type and voice command triggered by the user at the television end.
Referring to fig. 2, fig. 2 is a flowchart of a first embodiment of a message pushing method according to the present invention.
In the present embodiment, an embodiment of message pushing is provided, and it should be noted that, although a logic sequence is shown in the flowchart, in some cases, the steps shown or described may be performed in a different order than here.
In the smart television operating system, some messages, such as advertisements, video recommendations, commodity purchase webpage links, application download reminders and the like, are pushed to users generally, but most of push content is useless to users, so that users are frequently disturbed when watching television, user experience is seriously reduced, and the conversion efficiency of push messages is low, i.e. users may not click advertisements to purchase and download recommended applications, or the recommended videos are not interested, and the like, so that the messages are not pushed effectively.
Therefore, in this embodiment, targeted message pushing is performed according to user preference, so that matching degree of push messages and user preference is improved, probability of user response messages is further improved, even some advertisements with high matching degree can be pushed, users are guided to purchase goods, and conversion rate of operation is improved.
The message pushing method in this embodiment is applied to a message pushing system, in which the message pushing system includes a television end and a cloud end (i.e., a cloud end message creation end in fig. 3), the television end is used for acquiring user parameters of the television end and displaying key elements corresponding to the user parameters, and the cloud end message creation end is used for creating a message file matched with the user parameters and sending the message file to the television end.
Specifically, the message pushing method in this embodiment includes:
step S10, obtaining user parameters of a television;
step S20, according to the user parameters, obtaining message files matched with the user parameters;
in this embodiment, the terminal device may obtain, through the television end, a user parameter of a user at the television end, and on this basis, send the obtained user parameter to the cloud end that has previously established a communication connection in synchronization, and then make a message file matching with the user parameter through the cloud end.
In one embodiment, the user parameters include one or more of a program type, an application type, and a voice command triggered by a user at the television end.
In order to realize accurate message pushing of the television end, voice instructions sent by a user of the television end, program types watched (including program types of programs currently watched and program types of programs with historical watching frequency higher than a preset watching frequency threshold) and application types operated (including currently opened applications and application types of applications with historical opening frequency higher than a preset opening frequency threshold) can be collected through the television end in advance, so that a cloud can manufacture message files matched with the user parameters according to one or more user parameters in the collected voice instructions, the program types and the application types.
Step S30, analyzing the message file to obtain key elements in the message file;
and step S40, displaying the key elements to a user.
The terminal equipment acquires the user parameters through the television end, sends the user parameters to the cloud end, further analyzes the message file through the television end after acquiring the message file matched with the user parameters through the cloud end, and obtains key elements in the message file, and further displays the key elements to a user on a display screen of the television end.
It should be noted that, in this embodiment, as shown in fig. 3, the cloud end makes the user parameters of the television end into corresponding message files, where the message files may be XML message files, and the XML message files include key elements, such as key sections (key and value are included in the key sections). And after receiving the message file which is made by the cloud and matched with the user parameters of the television, the television analyzes the message file to obtain key elements, such as key sections, in the message file, and then pushes the obtained key sections to the television and displays the key sections on a display screen of the television.
Specifically, for example, as shown in fig. 3, the television terminal includes a message receiving module, a message processing module and a message response module, where the message receiving module is used to receive and download a message file sent by the cloud, the message processing module is used to parse the message file to obtain key elements in the message file, and the message response module is used to push and display the parsed key elements on a display screen of the television terminal. For example, the television terminal receives a message file matched with the user parameters of the television terminal and issued by the downloaded cloud message making terminal through the message receiving module, further analyzes the downloaded message file through the message processing module to obtain key elements in the message file, and finally displays the key elements on a display screen of the television terminal through the message responding module, so that the television terminal user executes corresponding operations based on the key elements, wherein the operations include but are not limited to watching recommended videos, downloading recommended applications, or viewing related surrounding commodity links and the like.
In this embodiment, the terminal device may obtain, through the television end, a user parameter of a user at the television end, and send the obtained user parameter to the cloud end that has previously established a communication connection in synchronization, so as to make a message file matching with the user parameter through the cloud end. After the message file matched with the user parameters is obtained through the cloud, the message file is further analyzed at the cloud, key elements in the message file are obtained, the key elements are returned to the television end, and the key elements are displayed to the user at the television end.
Therefore, in order to avoid blind pushing of the message at the television end, in the invention, the message file matched with the user parameters of the television end can be manufactured through the cloud message manufacturing end, and the message file is issued to the television end, so that the television end can display the key files in the message file. Therefore, the method and the device can carry out targeted message pushing according to the preference of the television terminal user, improve the possibility that the user responds to the pushed message, further improve the conversion rate of message pushing, avoid resource waste and improve the experience of the user for watching the television.
Based on the first embodiment of the message pushing method of the present invention, a second embodiment of the message pushing method of the present invention is presented.
In this embodiment, in the step S40, "the key element is displayed to the user", may include:
and step S401, displaying the key elements on a display screen of the television in a bubble mode or a link mode.
After the terminal equipment analyzes the key elements in the message file through the television end, the key elements are displayed on a display screen of the television in a bubble mode or a link mode.
In this embodiment, the display mode of the display screen of the television terminal is not specifically limited, and the key elements can be displayed in a bubble manner at the upper right corner or other positions of the display screen of the television and displayed in a link manner at any position of the display screen, so that the key elements can be displayed in any mode on the premise that the display of the key elements through the display screen of the television can be realized.
Further, as shown in fig. 4, after "presenting the key element to the user" in step S40, the method may further include:
step S50, receiving a confirmation instruction triggered on the basis of the key element;
step S60, determining a message file corresponding to the key element according to the determination instruction;
and step S70, pushing the message file to a user through a display screen of the television.
It should be noted that, in this embodiment, when the key elements in the message file are displayed by the tv end, for example, the key elements are displayed by a bubble style, and at this time, the function options (for example, "determine" and "cancel" etc.) corresponding to the key elements are displayed synchronously. In this manner, the user can click on the function option "determine" to view the recommended video or download the recommended application or view the related surrounding merchandise links, etc.
On the basis, after the television terminal user triggers a confirmation instruction through the function options, the terminal equipment obtains a complete message file corresponding to the key element according to the confirmation instruction, and further displays the message file on a display screen of the television.
Specifically, for example, if the television side receives a confirmation instruction triggered by the user, the file name of the message file corresponding to the confirmation instruction is obtained as follows: userID_NBA.xml, the contents of the message file are as follows:
<？xml version＝"1.0"encoding＝"utf-8"？>
<news>
< string video_url = "https:// com:/port =/name = ts" > title = "22 years NBA total resolution warrior, click the ok key watch" </string >
< string apk_url = "https:// com:/port =/name = a. Apk" > "title =" NBA decade ball is found in:. Apk, click determines free download "</string >
</news>
At this time, the message receiving module at the television end downloads the message file and then transmits the message file to the message parsing module, and the message parsing module parses the xml message file, for example, the message response module pops up and displays the streaming media playing link "https:// com" and "title" corresponding to the two nodes in a message bubble mode after obtaining "video_url" and "title", the popped content is the key element "22 years NBA total resolution and the click determination key", and the message response module opens the player after the user click function "determines" and then the message response module opens the player and uses the player_tv as the playing link "video/clip" =, thereby improving the user experience after the user experience is also improved (the user experience is improved by the user experience) = ".
Further, in the above step S40, "presenting the key element to the user" may include:
step S402, when the television is in a screen-off standby state, voice broadcasting is carried out on the key elements;
after receiving the message file, the TV terminal will receive and download the message file if the TV terminal is in a normal bright screen working state, and analyze the message file to obtain key elements, and push and display the key elements on the display screen of the TV terminal.
In addition, if the TV terminal is in the screen-off standby state currently, in order to improve the conversion rate of the push message, the user is reminded to respond to the push prompt of the current TV terminal in time, and at the moment, key elements in the message file can be broadcasted in a voice mode so as to remind the user to respond to the pushed key elements.
Further, as shown in fig. 5, after the step S40, the method may further include:
step S80, receiving a voice confirmation instruction triggered by a user;
step S90, based on the voice confirmation instruction, the state of the television is adjusted from the screen-off standby state to the screen-on working state, and the message file corresponding to the key element is pushed to the display screen of the television for displaying.
After the display screen of the television is in the screen-off standby state and the key elements are subjected to voice broadcasting, if a voice confirmation instruction triggered by a user is detected based on the television end at the moment, the terminal equipment acquires a message file corresponding to the key voice based on the voice confirmation instruction, adjusts the state of the television from the screen-off standby state to the screen-on working state, and further displays the message file on the lightened display screen, so that the user can execute operations of watching recommended videos, downloading recommended applications, viewing related surrounding commodity links and the like based on the message file.
It should be noted that, in this embodiment, when the television is in the screen standby state, the key element may still be displayed by voice broadcast, and on this basis, once a voice confirmation instruction triggered by the user based on the key element is received, the state of the television may be adjusted to be in a bright screen working state, and the corresponding message file may be displayed. Therefore, in the embodiment, the user can be reminded to respond to the push reminding of the current television end in time in the screen-off standby state, so that the push message conversion rate is greatly improved, and meanwhile, the user experience is also improved.
Further, in the above step S20, "obtaining the message file matched with the user parameter according to the user parameter" may include:
step S201, inputting the user parameters into a preset recognition model, and obtaining a recognition result output by the preset recognition model;
step S203, confirming user preference labels according to the identification result;
step 203, obtaining the matched message file according to the user preference label.
In order to achieve accurate pushing of a message at a television end, after collecting user parameters such as a voice command, a program type watched and an application type operated by a user at the television end, a terminal device inputs one or more user parameters of the voice command, the program type and the application type to a preset recognition model (as shown in fig. 3, the preset recognition model in the embodiment may be a cloud classification model), so as to obtain a recognition result output by the preset recognition model, where the recognition result includes: if the program types of the television terminal are input into the preset recognition model, the output recognition results may be the program types of the specific user such as "variety program" and "horror movie" which may be interested in.
Based on the identification result, the terminal equipment determines the user preference label of the television end through a preset identification model according to the output identification result, and determines the message file matched with the user preference label according to the user preference label.
Further, in the above step S203, "obtaining the matched message file according to the user preference tag" may include:
step S2031, sending the user preference tag to a cloud;
step S2032, receiving a message file made by the cloud according to the user preference label.
After the terminal equipment obtains the user preference label through the preset identification model, the user preference label is sent to the cloud end so that the cloud end can manufacture a message file matched with the user preference label, and the manufactured message file is sent to the television end.
In another embodiment, the user parameters include, in addition to one or more of a program type, an application type, and a voice command triggered by a user, a user ID of a tv terminal, where in this embodiment, each tv terminal has a corresponding user ID as an identifier of each tv terminal.
On the basis, the television end binds the user preference tag and the user ID, and uploads the bound user preference tag and user ID to the cloud end together so that the cloud end can manufacture a message file matched with the user preference tag, and the manufactured message file is issued to the television end corresponding to the user ID.
In this embodiment, after a terminal device obtains a message file corresponding to a user parameter of a TV terminal through cloud end fabrication and issues the message file to the TV terminal, key elements in the message file are displayed on a display screen of the TV terminal. After receiving the operation instruction triggered by the television terminal user through the function options, the terminal device executes operations corresponding to the key elements, such as video playing, application downloading and webpage link jumping of commodity purchase, according to the operation instruction. If the television terminal is in the screen-off standby state currently, in order to improve the conversion rate of the push message, the user is reminded to respond to the push prompt of the current television terminal in time, and at the moment, the push message can be broadcasted in a voice mode, or the state of the television terminal can be also from the current screen-off standby state. After the terminal equipment collects the user parameters through the television end, the user parameters are input into a preset recognition model, further, a recognition result output by the preset recognition model is obtained, a user preference tag of the television end is determined according to the output recognition result, the user preference tag is sent to the cloud end, so that the cloud end can manufacture a message file matched with the user preference tag, and the manufactured message file is issued to the television end.
Therefore, in the invention, the message file matched with the user parameters of the television terminal can be manufactured through the cloud end, and the message file is issued to the television terminal, so that the television terminal can display the key files in the message file. And when the television end is in the screen-off standby state, the push message can be broadcasted in a voice mode, or the state of the television end can be adjusted from the current screen-off standby state to the screen-on working state. Therefore, the method and the device can carry out targeted message pushing according to the preference of the television terminal user, promote the possibility that the user responds to the pushed message, further promote the conversion rate of message pushing, and avoid resource waste. In addition, the user can be reminded to respond to the push reminding of the current TV terminal in time in the screen-off standby state, so that the push message conversion rate is improved, and meanwhile, the user experience is also improved.
In addition, the embodiment of the invention also provides a message pushing device, referring to fig. 6, fig. 6 is a schematic diagram of a functional module of an embodiment of message pushing according to the invention. As shown in fig. 6, the message pushing device of the present invention includes:
a first obtaining module 10, configured to obtain a user parameter of a television;
a second obtaining module 20, configured to obtain, according to the user parameter, a message file that matches the user parameter;
the parsing module 30 is configured to parse the message file to obtain key elements in the message file;
and a display module 40, configured to display the key element to a user.
Further, the display module 40 includes:
and the display unit is used for displaying the key elements in a bubble mode or a link mode through a display screen of the television.
Further, the message pushing device further includes:
the first receiving module is used for receiving a confirmation instruction triggered based on the key element;
the determining module is used for determining the message file corresponding to the key element according to the determining instruction;
and the first pushing module is used for pushing the message file to a user through a display screen of the television.
Further, the display module 40 includes:
the voice broadcasting unit is used for broadcasting the key elements in a voice way when the television is in a screen-off standby state;
the message pushing device further comprises:
the second receiving module is used for receiving a voice confirmation instruction triggered by a user;
and the second pushing module is used for adjusting the state of the television from the screen-off standby state to the screen-on working state based on the voice confirmation instruction, and pushing the message file corresponding to the key element to the display screen of the television for displaying.
Further, the second acquisition module includes:
the first acquisition unit is used for inputting the user parameters into a preset recognition model and acquiring a recognition result output by the preset recognition model;
the determining unit is used for determining the user preference label according to the identification result;
and the second acquisition unit is used for acquiring the matched message file according to the user preference label.
Further, the second acquisition unit includes:
the sending subunit is used for sending the user preference label to the cloud;
and the receiving subunit is used for receiving the message file which is produced by the cloud according to the user preference labels.
Further, the user parameters include one or more of program type, application type and voice command triggered by the user at the television end.
The specific implementation manner of each functional module of the message pushing device is basically the same as that of each embodiment of the message pushing method, and is not described herein.
In addition, the embodiment of the invention also provides a computer readable storage medium, wherein the computer readable storage medium stores a message pushing program, and the message pushing program realizes the steps of the message pushing method when being executed by a processor.
Embodiments of the message pushing device and the computer readable storage medium of the present invention may refer to embodiments of the message pushing method of the present invention, and are not described herein.
Furthermore, embodiments of the present invention provide a computer program product comprising a computer program which, when executed by a processor, implements the steps of the message pushing method according to any of the embodiments of the message pushing method above.
The specific embodiments of the computer program product of the present invention are substantially the same as the embodiments of the message pushing method described above, and will not be described herein.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
The foregoing embodiment numbers of the present invention are merely for the purpose of description, and do not represent the advantages or disadvantages of the embodiments.
From the above description of the embodiments, it will be clear to those skilled in the art that the above-described embodiment method may be implemented by means of software plus a necessary general hardware platform, but of course may also be implemented by means of hardware, but in many cases the former is a preferred embodiment. Based on such understanding, the technical solution of the present invention may be embodied essentially or in a part contributing to the prior art in the form of a software product stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk), comprising several instructions for causing a terminal device (which may be a smart phone, a computer, a server, or a network device, etc., or may be a smart tv, etc.) to perform the method according to the embodiments of the present invention.
The foregoing description is only of the preferred embodiments of the present invention, and is not intended to limit the scope of the invention, but rather is intended to cover any equivalents of the structures or equivalent processes disclosed herein or in the alternative, which may be employed directly or indirectly in other related arts.
Claims (10)
1. A message pushing method, characterized in that the message pushing method comprises:
acquiring user parameters of a television;
acquiring a message file matched with the user parameters according to the user parameters;
analyzing the message file to obtain key elements in the message file;
and displaying the key elements to a user.
2. The message pushing method of claim 1, wherein the presenting the key element to the user comprises:
and displaying the key elements in a bubble mode or a link mode through a display screen of the television.
3. The message pushing method of claim 2, wherein after the presenting the key element to the user, the method further comprises:
receiving a confirmation instruction triggered on the basis of the key element;
determining a message file corresponding to the key element according to the determining instruction;
and pushing the message file to a user through a display screen of the television.
4. The message pushing method of claim 1, wherein the presenting the key element to the user comprises:
when the television is in a screen-off standby state, carrying out voice broadcasting on the key elements;
after the presenting the key elements to the user, the method further comprises:
receiving a voice confirmation instruction triggered by a user;
based on the voice confirmation instruction, the state of the television is adjusted from the screen-off standby state to the screen-on working state, and the message file corresponding to the key element is pushed to the display screen of the television for displaying.
5. The message pushing method as claimed in claim 1, wherein the obtaining, according to the user parameter, a message file matched with the user parameter includes:
inputting the user parameters into a preset recognition model, and obtaining a recognition result output by the preset recognition model;
confirming a user preference label according to the identification result;
and acquiring the matched message file according to the user preference label.
6. The message pushing method as claimed in claim 5, wherein the obtaining the matched message file according to the user preference tag includes:
sending the user preference label to a cloud;
and receiving the message file which is produced by the cloud according to the user preference label.
7. The message pushing method as recited in claim 5, wherein the user parameters include one or more of program type, application type, and voice command triggered by a user at a television end.
8. A message pushing device, characterized in that the message pushing device comprises:
the first acquisition module is used for acquiring user parameters of the television;
the second acquisition module is used for acquiring a message file matched with the user parameter according to the user parameter;
the analysis module is used for analyzing the message file to obtain key elements in the message file;
and the display module is used for displaying the key elements to a user.
9. A terminal device, characterized in that the terminal device comprises a memory, a processor and a message pushing program stored on the memory and executable on the processor, which message pushing program, when executed by the processor, implements the steps of the message pushing method according to any of claims 1 to 7.
10. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon a message pushing program, which when executed by a processor, implements the steps of the message pushing method according to any of claims 1 to 7.
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| CN202211097293.0A CN115996304A (en) | 2022-09-08 | 2022-09-08 | Message pushing method, device, terminal equipment and medium |
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