CN115827901A - Information display and search method and related equipment - Google Patents

Abstract

The disclosure provides an information display and search method and related equipment. The method comprises the following steps: in response to receiving a search request comprising keywords related to the living service type demand, determining the demand strength of a user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; in response to the fact that the demand of the user on the interest point information is determined to be strong demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a first mode in the top area of the search result page; or in response to determining that the demand of the user for the point of interest information is weak demand, displaying the point of interest information and the multimedia resources of the target object corresponding to the keyword in a second style in a non-top area of the search result page.

Description

Information display and search method and related equipment

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information displaying and searching method and a related device.

Background

In the related art, only some general search results can be obtained when searching for related information of living service requirements, and the user cannot acquire the required information conveniently.

Disclosure of Invention

The present disclosure provides an information displaying and searching method and related device, so as to solve or partially solve the above problems.

In a first aspect of the present disclosure, an information display method is provided, including:

in response to receiving a search request including keywords related to lifestyle service-like needs,

determining the degree of the demand of the user on the interest point information according to the search request, wherein the degree of the demand is determined according to the correlation degree of the search request and the living service type demand;

in response to the fact that the demand of the user on the interest point information is determined to be strong demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a first mode in the top area of the search result page; or

And in response to determining that the demand of the user on the interest point information is weak demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a second style in a non-top area of the search result page.

In a second aspect of the present disclosure, an information searching method is provided, including:

receiving a search request sent by terminal equipment;

in response to a search request which is determined that the search request comprises keywords relevant to the living service demand, determining the demand intensity degree of a user on the interest point information according to the search request, wherein the demand intensity degree is determined according to the correlation degree of the search request and the living service demand; obtaining interest point information and multimedia resources of a target object corresponding to the keyword;

and sending the interest point information, the multimedia resources and the intensity of the demand of the user on the interest point information to the terminal equipment.

In a third aspect of the present disclosure, an information display apparatus is provided, including:

a determination module configured to: in response to receiving a search request comprising keywords related to the living service type demand, determining the demand strength of a user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; and

a presentation module configured to: in response to the fact that the demand of the user on the interest point information is determined to be strong demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a first mode in the top area of the search result page; or, in response to determining that the user's demand for the point of interest information is a weak demand, presenting the point of interest information and the multimedia resource of the target object corresponding to the keyword in a second style in a non-top region of the search result page.

In a fourth aspect of the present disclosure, there is provided an information search apparatus including:

a receiving module configured to: receiving a search request sent by terminal equipment;

an acquisition module configured to: in response to determining that the search request comprises a search request of keywords related to the living service type demand, determining the demand strength of the user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; obtaining interest point information and multimedia resources of a target object corresponding to the keyword; and

a sending module configured to: and sending the interest point information, the multimedia resources and the intensity degree of the demand of the user for the interest point information to the terminal equipment.

In a fifth aspect of the disclosure, a computer device is provided, comprising one or more processors, memory; and one or more programs, wherein the one or more programs are stored in the memory and executed by the one or more processors, the programs comprising instructions for performing the method according to the first or second aspect.

A sixth aspect of the disclosure provides a non-transitory computer readable storage medium containing a computer program which, when executed by one or more processors, causes the processors to perform the method of the first or second aspect.

In a seventh aspect of the present disclosure, there is provided a computer program product comprising computer program instructions which, when run on a computer, cause the computer to perform the method of the first or second aspect.

According to the information display and search method and the related equipment, the search request including the keywords related to the living service demands is received, the interest point information and the multimedia resources are displayed in different areas of the search result page in different styles according to the intensity degree of the demands of the user on the interest point information, the positions of the interest point information and the multimedia resources displayed on the search result page can be matched with the intensity of the demands of the user, and the user experience is improved.

Drawings

In order to clearly illustrate the technical solutions of the present disclosure or related technologies, the drawings used in the embodiments or related technologies description will be briefly introduced below, and obviously, the drawings in the following description are only embodiments of the present disclosure, and other drawings can be obtained by those skilled in the art without creative efforts.

Fig. 1 illustrates a schematic diagram of an exemplary system provided by an embodiment of the present disclosure.

Fig. 2 shows a schematic diagram of an exemplary method according to an embodiment of the present disclosure.

FIG. 3A illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3B illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3C illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3D illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 3E shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4A shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4B illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4C illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4D illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4E shows a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4F illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

FIG. 4G illustrates a schematic diagram of an exemplary page in accordance with an embodiment of the present disclosure.

Fig. 5 illustrates a schematic diagram of an exemplary method provided by an embodiment of the present disclosure.

Fig. 6 shows a schematic diagram of another exemplary method provided by an embodiment of the present disclosure.

Fig. 7 shows a hardware structure diagram of an exemplary computer device provided by the embodiment of the present disclosure.

Fig. 8 illustrates a schematic diagram of an exemplary apparatus provided by an embodiment of the present disclosure.

Fig. 9 illustrates a schematic diagram of another exemplary apparatus provided by an embodiment of the present disclosure.

Detailed Description

For the purpose of promoting a better understanding of the objects, aspects and advantages of the present disclosure, reference is made to the following detailed description taken in conjunction with the accompanying drawings.

It is to be noted that technical terms or scientific terms used in the embodiments of the present disclosure should have a general meaning as understood by those having ordinary skill in the art to which the present disclosure belongs, unless otherwise defined. The use of "first," "second," and similar terms in the embodiments of the disclosure is not intended to indicate any order, quantity, or importance, but rather to distinguish one element from another. The word "comprising" or "comprises", and the like, means that the element or item listed before the word covers the element or item listed after the word and its equivalents, but does not exclude other elements or items. The terms "connected" or "coupled" and the like are not restricted to physical or mechanical connections, but may include electrical connections, whether direct or indirect. "upper", "lower", "left", "right", and the like are used merely to indicate relative positional relationships, and when the absolute position of the object being described is changed, the relative positional relationships may also be changed accordingly.

Fig. 1 illustrates a schematic diagram of an exemplary system 100 provided by an embodiment of the present disclosure.

As shown in fig. 1, the system 100 may include a terminal device 102 and a server 104.

The terminal device 102 may be a terminal used by an end user, and the terminal device 102 may be any terminal device. For example, the terminal device 102 may be a mobile terminal (e.g., a mobile phone, a tablet (Pad)), or a fixed terminal (e.g., a Personal Computer (PC), a notebook computer). The terminal device 102 may run an application program, and the application program may provide a corresponding service for the user.

The server 104 may be a single server or a plurality of servers, which in a multiple server scenario may employ a distributed architecture between them and may be formed as a server cluster.

In some embodiments, as shown in fig. 1, the system 100 may further include a database server 106 for storing data, and the server 104 may retrieve required data from the database server 106, such as video data, picture data, point of interest information (e.g., name, location, distance, category, per-person consumption price, group purchase information, and authentication tag) of a target object (e.g., a store), and so on.

As an alternative application scenario, the system 100 may be a video service system, and an end user may capture a video using a terminal device 102 running a video application and upload it to a server 104 and store it in a database server 106. And, the terminal device 102 may also obtain a corresponding video service from the server 104. The video service may be various types of video services, such as a movie service, a short video service, and the like. As an alternative embodiment, the terminal device 102 may also acquire videos shot by other terminal devices from the server 104 for viewing.

In the related art, when a user searches by using keywords related to the living service requirements, some comprehensive results are usually displayed in a search result page, which is not beneficial for the user to immediately solve the living service requirements.

In addition, in the related art, a video-class service generally provides a service for viewing various videos. For services in the life service class, for example, food-related services, are not usually provided in the video class.

In view of this, an embodiment of the present disclosure provides an information displaying method, including: in response to receiving a search request comprising keywords related to the living service type demand, determining the demand strength of a user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; in response to the fact that the demand of the user on the interest point information is determined to be strong demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a first mode in the top area of the search result page; or in response to the fact that the requirement of the user for the interest point information is determined to be a weak requirement, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a second mode in a non-top area of the search result page, wherein the positions of the interest point information and the multimedia resources in the search result page are determined according to the correlation degree of the search request and the living service type requirement, so that the display positions and the display modes of the interest point information and the multimedia resources can be selected according to the strength of the correlation degree of the user requirement, the user requirement can be better met, and the user experience is improved. In addition, in some embodiments, the information display method can be applied to video services, so that the video services can be used for meeting the living service requirements of users, the information search path of the users can be shortened (for example, the APP does not need to be replaced), and the user experience can be improved.

FIG. 2 illustrates a schematic diagram of an exemplary page 200 in accordance with an embodiment of the disclosure.

In an initial state, for example, a user may open an application using terminal device 102 and then enter search page 200, as shown in FIG. 2. The search page 200 may be entered, for example, by clicking a search button on the main page of the application to enter the search page 200. It is to be understood that the manner of entering the search page 200 can be arbitrary and is only an exemplary teaching herein and is not intended to limit the scope of the present disclosure.

As an optional embodiment, the application program may be a video application program, and the method provided by the embodiment of the present disclosure is implemented by using the video application program, and functions of other types of application programs may be fused in the video application program, so that the functions of the video application program are enriched, the use by a user is facilitated, and an information search path of the user is shortened.

In some embodiments, a user may enter a keyword in the search bar 202 of the search page 200 to send a search request to the terminal device 102. Taking fig. 2 as an example, the user may input a keyword (e.g., "certain brand", "hot pot", "certain business circle") related to the needs of the lifestyle service class in the search page 200, and then click the search button 204, thereby sending a search request containing the keyword to the terminal device 102.

After receiving the search request including the keyword related to the demand of the living service class, the terminal device 102 may further obtain the point of interest information and the multimedia resource of the target object corresponding to the keyword.

In some embodiments, the terminal device 102 may forward the search request to the server 104, so that the server 104 may match the target object according to the keyword of the search request, and then retrieve the point of interest information and the multimedia resource corresponding to the target object from the database server 106.

The database server 106 may store description information (for example, name, location, distance, category, per-person consumption price, group purchase information, authentication tag, and the like) of many target objects in advance, and the description information of a single target object may be an information set for collectively describing the target object. The server 104 may directly use the keyword carried in the search request to match the description information of the target object, and when the keyword matches at least one description information in the information set of the target object, the information set may be considered to match the keyword, that is, the target object matches the keyword.

As an alternative embodiment, the keywords related to the life service class requirement may be words capable of reflecting the intention of the life service class. Alternatively, the keyword may be a word directly related to a life service, for example, delicatessen, hairdressing, nail art; the keyword may also be a word related to a brand providing a life service, for example, a certain brand (herein, "a certain brand" refers to a specific brand name); the keyword may also be a sub-category in a specific life service, e.g. hot pot, barbecue, etc. under the gourmet category; the keyword may also be the place name of a business district in each large city, e.g. a certain town.

When the keyword in the search request contains at least one of the keywords related to the life service type demand, the search intention may be considered to include the life service type demand intention, and then the server 104 may retrieve the point of interest information and the multimedia resource of the target object corresponding to the keyword of the search request from the database server 106 and return the point of interest information and the multimedia resource to the terminal device 102.

The database server 106 may store a plurality of target object interest point information (e.g., name, location, distance, category, per-person consumption price, group purchase information, authentication tag, etc.) and multimedia resources (e.g., video, picture, etc.) in advance, and these interest point information and multimedia resources have a corresponding relationship with the target object, so that after determining the target object, the server 104 may directly find the interest point information and multimedia resources corresponding to the target object from the database server 106.

As an optional embodiment, when associating the multimedia resource with the corresponding target object, the multimedia resource may also have corresponding description information or tag by using the description information of the target object to match with the multimedia resource, and the server 104 may determine the multimedia resource matching with the target object by using the description information of the target object to match with the description information or tag of the multimedia resource.

In some embodiments, the description information and the tag of the multimedia resource may be added by the user when the multimedia resource is uploaded, or may be extracted from the multimedia resource by using a picture recognition technology or an audio recognition technology. Therefore, when the multimedia resource is matched with the target object, the multimedia description content (for example, the content shown in the video or the content shown in the picture) included in the multimedia resource can be used to describe the target object, so that the information of the target object is shown to the user in a multimedia manner. Optionally, the multimedia resource may include multimedia descriptive contents of the target object, and the multimedia descriptive contents of the target object may be various contents related to the life service provided by the target object. For example, the target object may be a store (e.g., a hot pot store), and the multimedia asset may be a video of a visiting store of the store, which may include content (e.g., a picture of eating a hot pot) taken by the user while enjoying the corresponding life service in the store. Thus, when the multimedia resources are pushed to the user, the user can know the relevant information of the specific life service according to the multimedia resources.

As an alternative embodiment, when the number of multimedia resources matching the target object is plural, a primary screening may be performed on the multimedia resources. Optionally, the multimedia resources whose release time exceeds a preset aging period (for example, the release time exceeds one year up to now) may be filtered out, so as to ensure the aging of the multimedia resources, avoid returning the multimedia resources with poor aging to the terminal device 102, and provide more effective information to the user.

In some embodiments, when the number of the multimedia resources matching the target object is multiple, one of the multimedia resources that can better describe the target object may be selected to return to the terminal device 102, so that the user can better know the related information of the target object through the multimedia resource.

As an optional embodiment, the multimedia resource may be selected according to the popularity of the target object corresponding to the multimedia resource. The degree of awareness may be comprehensively determined according to brand influence of the target object (e.g., whether the brand is a brand in return, whether the brand is a brand in chain, etc.), the number of times of consumption, the number of times of searching the brand in the target platform, etc., the location of the target object (e.g., whether the brand is in a city center or a business district), etc. In some embodiments, the aforementioned information may be set as a normalized parameter, and then a score of the target object is calculated, and the degree of awareness of the target object is determined based on the score. And if the score is higher than the threshold value, the popularity is considered to be high, otherwise, the popularity is considered to be low. If the server 104 determines that the target object is highly famous, a video may be returned to the terminal device 102, thereby using the video to assist the user in making decisions and planting grass. If the server 104 determines that the target object is of low popularity, the user may not be interested in the target object and the server 104 may return a non-video (e.g., a picture) to the terminal 102, which may save traffic.

As another alternative, the multimedia asset may be selected based on the quality of the multimedia asset. Specifically, the server 104 may first obtain a plurality of candidate multimedia resources corresponding to the target object, where the candidate multimedia resources may include videos and non-videos. In addition, the server 104 may further obtain detail information corresponding to the target object, where the detail information may include information displayed on a detail page of the target object. The server 104 may then calculate the quality of the video and the quality of the detail information, and determine whether to return the video or the non-video based on the quality of both. Alternatively, the quality of the video may be determined according to information of the number of views, the number of collections, the number of prawns, the number of comments, and the like of the video, and the quality of the detail information may be determined according to the integrity of the detail information (e.g., whether there are all required items (e.g., store name, address, category, and the like), whether there are store drawings, whether there are more than a certain number of comments, and the like). Moreover, the quality of the video and the quality of the detail information can be normalized into comparable parameters, and the quality of the video and the quality of the detail information are determined to be high or low by comparing numerical values. If the server 104 determines that the quality of the video is high, the video may be returned to the terminal device 102 to assist the user in making decisions and planting grass. If the server 104 determines that the quality of the detail information is high, the video is of little interest to the user, and the server 104 may return non-video (e.g., pictures) to the terminal 102, which may save traffic.

As a further alternative, the server 104 may further select the video or the non-video as the multimedia resource corresponding to the keyword to be returned to the terminal device 102 according to the popularity of the target object, the quality of the video, and the quality of the detail information, so that the user can be better helped by combining the popularity and the quality.

In some embodiments, the selection may also be performed according to the number of times that the video and the non-video are browsed by the user, for example, the multimedia resource with the largest number of browsed times is selected to return to the terminal device 102, so that the user habits can be better matched, and help can be provided for the user.

In some embodiments, when the number of the multimedia resources matched with the target object is multiple, the filtering may be further performed according to the shooting quality of the multimedia resources.

As an alternative embodiment, the server 104 may determine content ratios and jitter conditions of a plurality of multimedia resources matched with the target object through an image recognition technology, then score the plurality of multimedia resources according to the content ratios and the jitter conditions, and then select a multimedia resource with the highest score as a multimedia resource corresponding to the target object to return to the terminal device 102.

The content percentage may refer to a percentage of the content of the multimedia resource, which is related to the life service. For example, if the multimedia resource is a picture, the target object is a restaurant, and the picture does not take contents related to the life service provided by the restaurant, such as a dish, a restaurant environment, and the like, the content percentage of the picture is low. For another example, if the multimedia resource is a video, the target object is a restaurant, and the video does not capture the content related to the life service provided by the restaurant, such as the dish, the restaurant environment, or the like, or captures the content related to the restaurant, the content percentage of the video is low.

The jitter situation may reflect the clarity of the multimedia asset. For example, the multimedia resource is a picture, and the picture is blurred, so that the picture has strong shaking feeling and low definition. For another example, the multimedia resource is a video, and it can be determined by image recognition technology that the jitter between video frames of the video is severe, and then the sharpness of the video is low.

If the content proportion is low and/or the jitter condition is serious, the quality of the multimedia resource is poor, otherwise, the quality is good.

In this way, the quality of the multiple multimedia resources is scored according to the content proportion and the jitter condition, and the optimal multimedia resource is selected to be fed back to the terminal device 102, so that the terminal device 102 can obtain more useful information of a corresponding target object according to the multimedia resource, and the user experience is improved.

In some embodiments, when the number of the multimedia resources matched with the target object is multiple, the filtering may be further performed according to the correlation between the multimedia resources and the target object. Alternatively, if the description information and/or the tag of the multimedia resource matches the description information of the target object to a higher degree (for example, the number of matched keywords is larger), it is indicated that the multimedia resource is strongly related to the target object. By the method, the multimedia resource most relevant to the target object is selected to be returned to the terminal equipment 102, so that the terminal equipment 102 can obtain more useful information of the corresponding target object according to the multimedia resource, and the user experience is improved.

In some embodiments, the consideration factors of the above embodiments may be further normalized into parameters, each consideration factor is given a corresponding weight according to the importance degree, the score of each multimedia resource is calculated, and finally the multimedia resource with the highest score is selected to be returned to the terminal device 102, which can better provide helpful information for the user.

As an optional embodiment, after selecting a corresponding multimedia resource for each target object, the plurality of target objects may each correspond to one multimedia resource, so as to obtain a new set of a plurality of multimedia resources, and then, the server 104 may rank the multimedia resources and feed back the ranking result to the terminal device 102, so that the terminal device 102 may present the multimedia resources and the corresponding interest point information in order based on the ranking result.

As an alternative embodiment, the ranking order may also be determined according to the popularity and browsing duration of the multimedia resources. In some embodiments, the ranking order may be a ranking order of the multimedia assets determined by the server 104 according to the popularity and browsing duration of the multimedia assets, and then returned together with the multimedia assets when returning to the terminal device 102. Optionally, the popularity may refer to a play amount, an approval number, a comment number, and the like of the multimedia resource, and a weighted value may be calculated according to a preset algorithm according to the play amount, the approval number, the comment number, and the like as a measure of the popularity. The browsing duration may refer to a duration that the multimedia resource is browsed by the user, and the longer the duration, the better the content quality of the multimedia resource is, which may be ranked in the front. Therefore, the multimedia resources with higher popularity and longer browsing time are arranged in front of the browser, so that the user can more conveniently acquire useful information, and the user can master the required information.

In some embodiments, the server 104 may also sort the multimedia resources according to other rules, and then return the sorting results to the terminal device 102 together, so that the terminal device 102 may display the multimedia resources in a certain order.

As an alternative embodiment, the server 104 may input a plurality of multimedia resources into a pre-trained evaluation model, output a score of each multimedia resource, sort the plurality of multimedia resources according to the scores in the order from high to low, and send the sorting result of the plurality of multimedia resources to the terminal device 102. In this way, the multimedia resources are sorted by using the scores and the sorting result is sent to the terminal device 102, so that the terminal device 102 can display the multimedia resources according to the sorting result, and the user can acquire useful information more quickly.

In some embodiments, the evaluation model may be implemented using a machine learning model (e.g., a neural network model) and may be pre-trained using historical multimedia resources.

Alternatively, historical multimedia resources can be scored according to their objective attributes, and the machine learning model can be trained using the scored historical multimedia resources to obtain the evaluation model.

The objective attributes of the historical multimedia resources can include the content, the heat, the quality, the timeliness and the correlation with the living service requirements of the multimedia resources. The content may be a food search store, a nail search store, etc., the popularity may be a play amount, a praise number, a comment number, etc., the quality may be a jitter condition, a content occupation ratio, etc., the timeliness may be a length of a release time from now, and the correlation with the life service class requirement may be whether at least one of a name, a description, and a content of the multimedia resource includes a life service. Alternatively, the evaluation model may be obtained by quantizing the objective attributes into a certain index, calculating weighted values of five objective attributes as scores, and training a machine learning model by using historical multimedia resources with the scores.

It can be understood that the evaluation model is obtained by training using historical data, and as time goes on, the related attributes of each multimedia resource change, for example, the heat changes and the timeliness changes, so when the multimedia resource is sent to the terminal device 102, the evaluation model is used to perform scoring and feed back ranking based on the scoring result, so that the terminal device 102 can rank the multimedia resources based on the latest information of the multimedia resource to be pushed, and the travel information that can be grasped by the user can be more accurate.

In some embodiments, in order to ensure the shooting quality of the multimedia resources, the server 104 may also score each multimedia resource according to the content occupation ratio and jitter condition of a plurality of multimedia resources of a plurality of target objects, and then rank the quality of the plurality of multimedia resources according to the scoring result; and sending the quality sequencing result of the plurality of multimedia resources to the terminal device 102, so that the terminal device 102 can display the multimedia resources with better quality in front, and help the user to make decisions and plant grasses.

In some embodiments, the server 104 may further select corresponding information from the description information of the target object as the point-of-interest information returned to the terminal device 102 for presentation in the search result page.

As an alternative embodiment, the basic information may be selected from the description information as the point of interest information, such as classification of the target object (e.g., hot pot, barbecue, etc.), per-person consumption price, and so on. Thus, different users can select corresponding target objects based on the basic information according to their taste preferences and price acceptance. Optionally, the base information may also include the name (e.g., store name), location/address, etc. of the target object.

As an alternative embodiment, distance information (e.g., distance from the user) of the target object may also be used as the point of interest information, so that the consumption of users at a short distance may be promoted, and the travel cost of the user may also be reduced.

As an optional embodiment, the group purchase information of the target object can be used as the interest point information, so that the user can be helped to know the applicability and price of the package, and the user can be helped to make a quick decision.

As an optional embodiment, an authentication tag of the target object may also be used as the point of interest information, where the authentication tag may be a tag authenticated by a third party (for example, a must-eat board of a city, a boutique must-eat board, and the like given by a certain platform), so that the user may be helped to make decisions and plant a draft, which is beneficial to promoting consumption. Alternatively, the authentication tag may be determined according to the popularity (e.g., number of likes, collection, number of comments, etc.) and/or score of the target object in a target platform (e.g., a platform implementing the information presentation and search method provided by the present disclosure). When the heat and/or the score reach a threshold value, an authentication tag can be added in the interest point information of the target object, so that the decision and the grass planting of the user can be better facilitated.

In some embodiments, the server 104 may further determine the correlation between the search request and the living service class requirement according to the related information of the search request, so as to determine the strength of the user's intention to acquire the point of interest information and the multimedia resource of the target object based on the correlation.

Alternatively, the server 104 may first determine the category of keywords (e.g., gourmet, nail, hair, etc.) included in the search request, the number of keywords (the number of keywords associated with the lifestyle requirements) included in the search request, and the time of receipt of the search request. Server 104 may then determine the relevancy based on at least one of a category of keywords included in the search request, a number of keywords included in the search request, and a time of receipt of the search request. Wherein, the keyword category and the receiving time may have an association relationship. For example, if the keyword category is food and the receiving time of the search request is between 11 pm and 13 pm, it indicates that the demand of the user for the living service category is strong and the intention of searching for the related information is strong. For another example, if the keyword category is nail art and the reception time of the search request is between 14 pm and 16 pm, it indicates that the user has a strong demand for living services and a strong intention to search for related information. In addition, when the number of the key words is large, the search content of the user is more detailed, and further the intention of the user is stronger.

As an alternative embodiment, the degree of association between the keyword category and the receiving time of the search request may be used as a parameter, then the number of the keywords is used as a parameter, the product or the sum of the keyword and the keyword is used as a numerical value of the degree of correlation, and then the numerical value is returned to the terminal device 102, so that the terminal device 102 may determine the degree of the user's demand for the point of interest information according to the degree of correlation. In some embodiments, the server 104 may also determine the degree of the demand of the user for the point of interest information based on the correlation degree, and then return the degree of the demand to the terminal device 102, so that the terminal device 102 may directly distinguish between a strong demand and a weak demand based on the degree of the demand.

It should be noted that, in the foregoing embodiment, the data processing process is described by using the server 104 as an execution subject, and it is understood that, in some cases, the data processing operation may actually be performed by the terminal device 102, and the data processing operation performed by the terminal device 102 also belongs to the embodiment of the present disclosure and belongs to the protection scope of the present disclosure.

Next, after finding the point of interest information and the multimedia resource and the correlation (or the degree of the strength of the demand) corresponding to the search request, the server 104 may send the point of interest information and the multimedia resource and the correlation (or the degree of the strength of the demand) corresponding to the search request to the terminal device 102, and after receiving the point of interest information and the multimedia resource and the correlation (or the degree of the strength of the demand), the terminal device 102 may present the point of interest information and the multimedia resource on a search result page according to the correlation (or the degree of the strength of the demand).

In some embodiments, the terminal device 102 may present the interest point information and the multimedia resource in a target area of a search result page, where the position of the target area in the search result page is determined according to the correlation (or the degree of the need) between the search request and the living service type need. Alternatively, the degree of relevance may be determined according to at least one of a category of keywords included in the search request, a number of keywords included in the search request, and a reception time of the search request.

FIG. 3A illustrates a schematic diagram of an exemplary page 300 in accordance with an embodiment of the disclosure.

As shown in fig. 3A, in some embodiments, if the correlation degree is higher than or equal to a preset threshold (set according to actual needs), it may be determined that the user's demand for the point of interest information is a strong demand, and the top area 300A of the search result page 300 may display a plurality of point of interest information 302A and 302B and a plurality of multimedia resources 304A and 304B. Thus, when the user has a strong search intention for the life service, the point-of-interest information and the multimedia resource of the target object providing the life service corresponding to the keyword are displayed in the top area of the search result page 300, so that the user can more quickly view the related information, and further, the most urgent need of the user can be more quickly met.

In some embodiments, as shown in FIG. 3A, the integrated search results may also be presented in a non-top area of the search results page 300, such as social dynamics 306 corresponding to keywords by other users. Thus, when the user slides the search result page 300 upward, the user can also view various integrated search results (as shown in fig. 4A), thereby satisfying the user's requirement for viewing the integrated search results.

FIG. 4A illustrates a schematic diagram of an exemplary page 400 in accordance with an embodiment of the disclosure.

As shown in fig. 4A, in some embodiments, if the correlation degree is lower than a preset threshold (set according to actual needs), it may be determined that the demand of the user for the point of interest information is a weak demand, the top area of the search result page 300 may not display the point of interest information and the multimedia information corresponding to the search request, but may display a comprehensive search result, for example, a social dynamic 402 corresponding to a keyword sent by other users, a video 404 corresponding to a keyword sent by other users, and the like. Thus, when the user's needs are not urgent, the point-of-interest information and the multimedia information related to the lifestyle service needs may not be displayed in the top area of the search result page 300, so as to ensure the comprehensive search experience of the user.

FIG. 4B illustrates another schematic diagram of an exemplary page 400, according to an embodiment of the disclosure.

As shown in fig. 4B, after the user slides up the search result page 300, the point of interest information 406 and the multimedia information 408 corresponding to the search request can still be displayed in the subsequent position of the search result page 300, so that when the user's demand is weak, the corresponding content can also be recommended to the user, and thus, the consumption can be promoted.

Returning to FIG. 3A, in some embodiments, a plurality of point of interest information 302A, 302B and a plurality of multimedia assets 304A, 304B may be presented in card form in a search results page 300. As shown in fig. 3A, the point of interest information 302A and the multimedia resource 304A can be displayed on one card, and the point of interest information 302B and the multimedia resource 304B can be displayed on another card, so as to beautify the interface layout.

Alternatively, the plurality of point of interest information 302A, 302B and the plurality of multimedia assets 304A, 304B may be arranged in a first direction (the lateral direction of the screen in fig. 3A). As shown in fig. 3A, since the size of the top area 300A is determined, the point of interest information and the multimedia resources presented in the top area 300A are also limited, and in order to see more multimedia resources, the user can slide the presentation content of the top area 300A through a sliding operation, and when the terminal device 102 receives the sliding operation of the user along the first direction, the multiple point of interest information 302A, 302B and the multiple multimedia resources 304A, 304B can be slidingly presented along the first direction, as shown in fig. 3B.

As an alternative embodiment, the direction (the first direction) for sliding and displaying the point of interest information and the multimedia resource may be perpendicular to the direction (the second direction) for sliding the entire search result page 300, so that the sliding operation is applied along two directions of the page, different interface switching effects can be achieved, and the interface operation is richer. Alternatively, the direction of sliding the entire search result page 300 may be along the longitudinal direction of the screen presentation, so that the operation habit of the user for sliding the page may not be changed, and the direction of sliding the multimedia resource may be along the transverse direction of the screen presentation, so that an operation manner similar to turning a book may be provided, thereby increasing the operation interest.

In some embodiments, when the presentation interest point information 302A, 302B and the multimedia resources 304A, 304B are arranged in the first direction, the multimedia resources 304A, 304B may be arranged in order according to the sorting results of the multimedia resources in the foregoing embodiments (e.g., sorting according to video capture quality, sorting according to model score, sorting according to popularity/browsing volume, etc.), so that better multimedia resources may be arranged in front, which is beneficial for helping the user to make a decision. Meanwhile, because the interest point information and the multimedia resources are in a one-to-one correspondence relationship, the interest point information can be correspondingly sorted according to the arrangement sequence of the multimedia resources, and the effect shown in fig. 3A is further presented.

Optionally, in addition to the foregoing arrangement manner, the terminal device 102 may arrange and display the point of interest information 302A, 302B and the multiple multimedia resources 304A, 304B in the search result page 300 according to the distance between the target objects corresponding to the multiple pieces of point of interest information and the current position, so as to reduce the travel cost of the user.

In some embodiments, when the multimedia resource presented in the search results page 300 is a video (e.g., the multimedia resource 304A), the terminal device 102 may automatically play the video directly in the search results page 300, so that the user can start to watch the corresponding video when entering the search results page 300, and does not need to click on the video for watching, so that the user can quickly know about the related information.

Returning to fig. 3A, in some embodiments, the point of interest information 302A, 302B may present descriptive information for at least two dimensions of the target object. Taking the point of interest information 302A as an example, the name 3022A, classification 3024A, average consumption price 3026A, etc. of a target object (e.g., a certain hot pot restaurant) may be included, so that different users may select the corresponding target object based on the basic information according to their taste preferences and price acceptance. Optionally, the point of interest information 302A may further include distance information 3028A, which may facilitate the consumption of users with close distances and reduce the travel cost of users. Optionally, the point of interest information 302A may further include group purchase information 3030A, which may help the user to know the applicability and price of the package and help the user to make a quick decision. Optionally, the point of interest information 302A may further include an authentication tag 3032A, which may help the user to make decisions and plant grass, which may be beneficial to promote consumption.

As shown in fig. 3A, the multimedia resource presented in the search result page 300 may be a video or not (for example, may be a picture), and therefore, according to the presented multimedia resource, there may be different processing manners for the triggering operation of the multimedia resource. As an alternative embodiment, if the multimedia asset is a video (e.g., multimedia asset 304A), the video may be played directly in the search results page 300 when the user clicks on the multimedia asset 304A. Optionally, the terminal device 102 may also jump to the play page 310 to play the video, as shown in fig. 3C. The specific implementation manner can be set according to the product requirements, and is not limited herein. As another alternative, if the multimedia asset is a non-video (e.g., a multimedia asset 304B in the form of a picture), the search result page 300 may show the detail information of the target object (e.g., a cake shop) corresponding to the multimedia asset 304B. Optionally, the terminal device 102 may also jump to the details page 320 to present the details, as shown in fig. 3D.

Therefore, when the multimedia resource is a video, the user can start playing the video by clicking the multimedia resource, so that more detailed information can be obtained from the video, and when the multimedia resource is a non-video, the detailed information of a target object corresponding to the multimedia resource can be displayed, so that the search path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In some embodiments, as shown in fig. 3C, during playing of the video, the terminal device 102 may further present a jump control 312, and in response to a triggering operation for the jump control 312, the terminal device 102 may further present a detail page 320 of a target object corresponding to the multimedia asset, as shown in fig. 3E. Therefore, by providing the jump control 312 in the video playing process, a user can click the jump control 312 to check the detail information of the target object when the user is interested in the target object, the search path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In addition, in some embodiments, as shown in fig. 3D and 3E, in the detail page 320, some keys for providing a convenient jump entry may be further displayed, for example, a forward key 322 for recommending the target object to the friend, a favorite key 324 for favorite the target object, a map key 326 for viewing the position of the target object in the map, a phone key 328 for viewing the contact phone of the target object, a group purchase key 330 for purchasing a group purchase coupon, and the like, so that the subsequent operations of the user may be facilitated, the operation path of the user may be shortened, and the user experience may be improved.

Returning to fig. 4B, it can be seen that as an alternative embodiment, the terminal device 102 may overlay a plurality of point of interest information and a plurality of multimedia assets in a non-top area of the search structure page 400. Because the interest point information and the multimedia resources are displayed in the non-top area under the condition that the living service demand of the user is not strong, certain help can be provided for the user through an overlapping display mode, and meanwhile, compared with the display mode in the top area, the overlapping display mode can simplify the layout, save the resources, better meet the habit of the user and improve the user experience.

In some embodiments, if the multimedia resource at the uppermost layer of the multiple multimedia resources displayed in an overlapping manner is a video, the terminal device 102 may directly and automatically play the video in the search result page 400, so that the user may start to watch the corresponding video when the multimedia resource enters the visible area of the search result page 300, and does not need to click the video for watching, thereby quickly knowing about the related information.

Further, the user may click on a plurality of the point of interest information or a plurality of the multimedia resources displayed in an overlapping manner in the search structure page 400, and the terminal device 102 displays a plurality of the point of interest information 406A to 406D and a plurality of the multimedia resources 408A to 408D in an arrangement manner in the search result page 400 in response to a trigger operation for the plurality of the point of interest information or the plurality of the multimedia resources displayed in an overlapping manner, as shown in fig. 4C. It is understood that the point of interest information 406A-406D may also include information included in the point of interest information 302A of fig. 3A, which is not described herein again.

In some embodiments, when arranging the presentation interest point information 406A to 406D and the multimedia resources 408A to 408D, the multimedia resources 408A to 408D may be sequentially arranged according to the sorting results of the multimedia resources in the foregoing embodiments (e.g., sorting according to video capture quality, sorting according to model score, sorting according to popularity/browsing volume, etc.), so that better multimedia resources may be arranged in front, which is beneficial to help the user to make a decision. Meanwhile, because the interest point information and the multimedia resources are in a one-to-one correspondence relationship, the interest point information can be correspondingly sorted according to the arrangement sequence of the multimedia resources, and the effect shown in fig. 4C is presented.

Optionally, in addition to the foregoing arrangement, the terminal device 102 may arrange and display the interest point information 406A to 406D and the multimedia resources 408A to 408D in the search result page 400 according to the distance between the target objects corresponding to the plurality of interest point information and the current position, so as to reduce the travel cost of the user.

In some embodiments, when the multimedia assets presented in the search result page 400 are videos (e.g., multimedia assets 408A, 408D), the terminal device 102 may automatically play the videos directly in the search result page 400, so that the user may start to watch the corresponding videos when entering the search result page 400, without clicking on the videos for watching, and thus may quickly know the related information.

As shown in fig. 4C, the multimedia resource displayed in the search result page 400 may be a video or not (for example, may be a picture), and therefore, according to the displayed multimedia resource, there may be different processing manners for the triggering operation of the multimedia resource. As an alternative embodiment, if the multimedia asset is a video (e.g., multimedia assets 408A, 408D), the video may be played directly in the search results page 400 when the user clicks on the multimedia asset. Optionally, the terminal device 102 may also jump to the play page 410 to play the video, as shown in fig. 4D. The specific implementation manner can be set according to the product requirements, and is not limited herein. As another alternative, if the multimedia resource is non-video (e.g., the multimedia resource 408B, 408C in the form of a picture), the detail information of the target object (e.g., a certain cake shop, a certain milk tea shop) corresponding to the multimedia resource 408B, 408C may be presented in the search result page 400. Optionally, the terminal device 102 may also jump to the details page 420 to present the details, as shown in fig. 4E.

Therefore, when the multimedia resource is a video, the user can start playing the video by clicking the multimedia resource, so that more detailed information can be obtained from the video, and when the multimedia resource is a non-video, the detailed information of the target object corresponding to the multimedia resource can be displayed, so that the searching path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In some embodiments, as shown in fig. 4D, during the playing of the video, the terminal device 102 may further present a jump control 412, and in response to a triggering operation for the jump control 412, the terminal device 102 may further present a detail page 420 of a target object corresponding to the multimedia asset, as shown in fig. 4F. Therefore, by providing the jump control 412 in the video playing process, a user can click the jump control 412 to check the detail information of the target object when the user is interested in the target object, the search path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In addition, in some embodiments, as shown in fig. 4E and 4F, in the detail page 420, some buttons for providing a convenient jump entry may also be displayed, for example, a forward button 422 for recommending the target object to the friend, a favorite button 424 for favoring the target object, a map button 426 for viewing the position of the target object in the map, a phone button 428 for viewing the contact phone of the target object, a group purchase button 430 for purchasing a group purchase coupon, and the like, so that subsequent operations by the user may be facilitated, the operation path of the user is shortened, and the user experience is improved.

Returning to fig. 4B, in some embodiments, the operation of overlapping and presenting the multiple pieces of interest point information or the multiple pieces of multimedia resources is triggered, and the overlapping and multiple pieces of interest point information or the multiple pieces of multimedia resources may not be spread to be arranged, but may be presented in other manners.

FIG. 4G illustrates a schematic diagram of an exemplary page 430, according to an embodiment of the disclosure.

As shown in fig. 4G, in response to the triggering operation for the multiple pieces of interest point information or the multiple multimedia resources that are displayed in an overlapping manner, the terminal device 102 may display, in a map page 430, a location 432 of a target object corresponding to the multiple pieces of interest point information or the multiple multimedia resources, a punch-card identifier 434 around the target object, and identifiers of other objects (for example, shops that a user may associate with for consumption) associated with the target object. Further, the user may click on any of the identifiers in the map page 430, and then enter the detail page (refer to fig. 4E and 4F) of the corresponding target object to view it, and may perform further operations on the detail page. Therefore, the user can conveniently check the information of the target object, the search path of the user for the heart instrument shop can be shortened, and the user can conveniently make a decision.

According to the embodiment, the system 100 provided by the embodiment of the disclosure can plant a draft or find a mood shop for a user on a search result page by displaying the interest point information and the multimedia resource when the user actively searches for the content related to the pan word, the brand word and the business district food. In addition, according to the strength of the intention of the search request of the user, different positions and different styles are adopted to display information, so that the user can be helped to intuitively know the target object and provide related services, the user requirements are met, the use habit of the user is better met, and the user experience is improved. In some cases, the video is presented in a video form, so that a user can quickly know related information on a search result page, and compared with the evaluation of characters, the video is more vivid and credible.

The embodiment of the disclosure also provides an information display method. Fig. 5 illustrates a flow diagram of an exemplary method 500 provided by an embodiment of the present disclosure. As shown in fig. 5, the method 500 may be applied to the terminal device 102 of fig. 1, and may further include the following steps.

In step 502, the degree of the demand of the user for the point of interest information is determined according to the search request, and the degree of the demand is determined according to the correlation degree of the search request and the living service type demand.

At step 504, in response to determining that the user's demand for point of interest information is a strong demand, point of interest information (e.g., point of interest information 302A, 302B of fig. 3A) and multimedia resources (e.g., multimedia resources 304A, 304B of fig. 3A) of the target object corresponding to the keyword are presented in a first pattern in a top region (e.g., region 300A of fig. 3A) of a search results page (e.g., page 300 of fig. 3A, page 400 of fig. 4B).

In step 506, in response to determining that the user's demand for point of interest information is a weak demand, point of interest information (e.g., point of interest information 406 of FIG. 4B) and multimedia resources (e.g., multimedia resources 408 of FIG. 4B) of the target object corresponding to the keyword are presented in a second style in a non-top region of the search results page, as shown in FIG. 4B.

According to the information display method provided by the embodiment of the disclosure, in response to the received search request including the keywords related to the living service demands, the interest point information and the multimedia resources are displayed in different regions of the search result page in different styles according to the intensity degree of the demands of the users on the interest point information, so that the positions of the interest point information and the multimedia resources displayed on the search result page can be matched with the intensity of the demands of the users, and the user experience is improved.

In some embodiments, the relevancy is determined according to at least one of a category of keywords included in the search request, a number of keywords included in the search request, and a receiving time of the search request, so that the strength of the user's intention can be better reflected.

In some embodiments, determining the strength of the demand of the user for the point of interest information according to the search request further includes: in response to determining that the correlation is higher than or equal to a preset threshold, determining that the demand of the user for the point of interest information is a strong demand; or in response to determining that the correlation is lower than a preset threshold, determining that the user's demand for the point of interest information is a weak demand. The user intention strength is distinguished by utilizing the correlation degree, and then the interest point information and the multimedia resources are displayed by adopting different positions, so that the user habit can be better met, and the user experience is improved.

In some embodiments, the number of the point of interest information and the number of the multimedia resources are both plural; presenting the interest point information and the multimedia resources of the target object corresponding to the keyword in a first pattern in a top area of a search result page, further comprising: displaying a plurality of interest point information and a plurality of multimedia resources in a card form in a first direction in the top area of the search result page; the method 500 further comprises: and in response to the sliding operation along the first direction, sliding and presenting a plurality of interest point information and a plurality of multimedia resources along the first direction (as shown in fig. 3A and 3B). Through the sliding display, the user can conveniently view the search results, the layout space is saved, and further, the comprehensive search results, such as social dynamics 306 corresponding to keywords sent by other users, can be displayed in the non-top area of the search result page 300. Thus, when the user slides the search result page 300 upward, the user can also view various integrated search results (as shown in fig. 4A), thereby satisfying the user's requirement for viewing the integrated search results.

In some embodiments, the number of the point of interest information and the number of the multimedia resources are both plural; and displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a second style in a non-top area of the search result page, wherein the method comprises the following steps: and displaying a plurality of the interest point information and a plurality of the multimedia resources in an overlapping way in the non-top area, as shown in fig. 4B. The mode through overlapping the show can provide certain help for the user, simultaneously, for the show mode in the top region, the mode of overlapping the show can simplify the overall arrangement again, saves the resource, also accords with user's custom more, promotes user experience.

In some embodiments, after the non-top area is overlappingly presented with a plurality of the point-of-interest information and a plurality of the multimedia assets, the method 500 further comprises: in response to a triggering operation for a plurality of pieces of interest point information or a plurality of multimedia resources which are displayed in an overlapping manner, a plurality of pieces of interest point information (for example, the interest point information 406A to 406D of fig. 4C) and a plurality of multimedia resources (for example, the multimedia resources 408A to 408D of fig. 4C) are displayed in an arrangement manner in the search result page, so that the user can conveniently view the information, and the user experience is improved.

In some embodiments, the multimedia asset is a video or a picture; the method 500 further comprises: in response to a trigger operation for a target multimedia resource in a plurality of the multimedia resources, if the target multimedia resource is a video, playing the video in the search result page or a video playing page (e.g., page 310 of fig. 3C, page 410 of fig. 4D), and if the target multimedia resource is a non-video, presenting detail information of a target object corresponding to the target multimedia resource (e.g., page 320 of fig. 3D, 3E, page 420 of fig. 4E, 4F). Therefore, when the multimedia resource is a video, the user can start playing the video by clicking the multimedia resource, so that more detailed information can be obtained from the video, and when the multimedia resource is a non-video, the detailed information of the target object corresponding to the multimedia resource can be displayed, so that the searching path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In some embodiments, playing the video in the search results page includes: presenting a jump control (e.g., jump control 312 of FIG. 3C, jump control 412 of FIG. 4D) in the search results page or video playback page (e.g., page 310 of FIG. 3C, page 410 of FIG. 4D); the method 500 further comprises: and responding to the triggering operation aiming at the jump control, and displaying the detail page of the target object corresponding to the multimedia resource, so that the search path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In some embodiments, after the non-top area is overlappingly displayed with a plurality of the point of interest information and a plurality of the multimedia resources, the method 500 further comprises: in response to a triggering operation for the multiple pieces of interest point information or the multiple multimedia resources which are displayed in an overlapping manner, the positions (e.g., the position 432 of fig. 4G) of the target objects corresponding to the multiple pieces of interest point information or the multiple multimedia resources, the punch-card identifiers (e.g., the identifier 434 of fig. 4G) around the target objects, and the identifiers of other objects associated with the target objects are displayed in a map page (e.g., the page 430 of fig. 4G). Therefore, the user can conveniently check the information of the target object, the search path of the user for the heart instrument shop can be shortened, and the user can conveniently make a decision.

In some embodiments, the step of displaying a plurality of the interest point information and a plurality of the multimedia resources in the search result page in an arrangement comprises: and displaying the plurality of interest point information and the plurality of multimedia resources in the search result page according to the distance between the target objects corresponding to the plurality of interest point information, so that the travel cost of the user can be reduced.

In some embodiments, overlapping the presentation of the plurality of the point of interest information and the plurality of the multimedia assets in the non-top region comprises: in response to determining that the multimedia resource located at the uppermost layer is a video, the video is automatically played in the search result page, so that the user can start to watch the corresponding video when the multimedia resource enters the visible area of the search result page 300, and does not need to click on the video for watching, thereby quickly knowing about the related information.

In some embodiments, the point of interest information includes an authentication tag of the target object (e.g., authentication tag 3032A of fig. 3A), which may help a user in making decisions and drafting, which may be beneficial in facilitating consumption. In some embodiments, the authentication tag is determined according to the popularity and/or rating of the target object in the target platform, which can better help the user in making decisions and planting grass.

In some embodiments, the multimedia resource is selected according to a popularity of a target object corresponding to the multimedia resource. If the server 104 determines that the target object is highly famous, a video may be returned to the terminal device 102, thereby using the video to assist the user in making decisions and planting grass. If the server 104 determines that the target object is of low popularity, the user may not be interested in the target object and the server 104 may return a non-video (e.g., a picture) to the terminal 102, which may save traffic.

It should be noted that the method of the embodiments of the present disclosure may be executed by a single device, such as a computer or a server. The method of the embodiment can also be applied to a distributed scene and completed by the mutual cooperation of a plurality of devices. In such a distributed scenario, one of the devices may only perform one or more steps of the method of the embodiments of the present disclosure, and the devices may interact with each other to complete the method.

It should be noted that the above describes some embodiments of the disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments described above and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiment of the disclosure also provides an information searching method. Fig. 6 illustrates a flow diagram of another exemplary method 600 provided by embodiments of the present disclosure. As shown in fig. 6, the method 600 may be implemented by the server 104 of fig. 1 and may further include the following steps.

In step 602, a search request sent by a terminal device is received.

In step 604, in response to determining that the search request comprises a search request of a keyword related to the demand of the life service class, determining the degree of the demand of the user on the interest point information according to the search request, wherein the degree of the demand is determined according to the correlation degree of the search request and the demand of the life service class; and acquiring the interest point information and the multimedia resources of the target object corresponding to the keyword and the correlation between the search request and the living service class requirement. The target object provides life services corresponding to the keywords, the interest point information comprises description information of at least two dimensions of the target object, and the multimedia resources comprise multimedia description contents of the target object.

In step 606, the interest point information, the multimedia resource, and the user's demand strength for the interest point information are sent to the terminal device.

The information searching method provided by the embodiment of the disclosure responds to a received searching request comprising a keyword related to a living service demand, determines the demand intensity degree of a user on interest point information according to the searching request, acquires the interest point information and multimedia resources of a target object corresponding to the keyword, and sends the interest point information, the multimedia resources and the demand intensity degree of the user on the interest point information to the terminal equipment, so that the positions of the interest point information and the multimedia resources displayed on a searching result page can be matched with the demand intensity of the user, and the user experience is improved.

In some embodiments, the method 600 further comprises: determining a keyword category contained in the search request, the number of keywords contained in the search request and the receiving time of the search request; and determining the relevancy according to at least one of the keyword category contained in the search request, the number of the keywords contained in the search request and the receiving time of the search request, so that the intention strength of the user can be better reflected.

In some embodiments, obtaining the interest point information of the target object and the multimedia resource corresponding to the keyword includes:

determining the target object corresponding to the keyword;

acquiring multimedia resources to be selected and detail information corresponding to the target object, wherein the multimedia resources to be selected comprise videos and non-videos, and the detail information comprises information displayed on a detail page of the target object;

and selecting the video or the non-video as the multimedia resource corresponding to the keyword according to the popularity of the target object, the quality of the video and the quality of the detail information.

In this way, the user can be better helped by combining the consideration of the popularity and the quality.

In some embodiments, obtaining the interest point information of the target object and the multimedia resource corresponding to the keyword includes: acquiring multimedia resources to be selected of a target object matched with the keyword; and in response to the fact that the release time of the multimedia resource to be selected is within the preset timeliness period, determining that the multimedia resource to be selected is the multimedia resource of the target object corresponding to the keyword, so that timeliness of the multimedia resource is guaranteed, the situation that the multimedia resource with poor timeliness is returned to the terminal equipment 102 is avoided, and more effective information can be provided for a user.

In some embodiments, obtaining the interest point information and the multimedia resource of the target object corresponding to the keyword includes:

acquiring a plurality of multimedia resources of a plurality of target objects matched with the keywords;

determining content proportions and jitter conditions of the plurality of multimedia resources through an image recognition technology;

scoring the plurality of multimedia resources according to the content proportion and the jitter condition;

performing quality sequencing on the plurality of multimedia resources according to the grading result;

sending the interest point information, the multimedia resources and the correlation degree between the search request and the living service class requirement to the terminal equipment, wherein the steps comprise:

and sending the quality sequencing results of the plurality of multimedia resources to the terminal equipment.

In this way, the quality of the multiple multimedia resources is scored according to the content proportion and the jitter condition, and the optimal multimedia resource is selected to be fed back to the terminal device 102, so that the terminal device 102 can obtain more useful information of a corresponding target object according to the multimedia resource, and the user experience is improved.

In some embodiments, obtaining the interest point information of the target object and the multimedia resource corresponding to the keyword includes:

acquiring a plurality of multimedia resources of a plurality of target objects matched with the keywords;

inputting the multimedia resources into a pre-trained evaluation model, and outputting to obtain the scores of the multimedia resources;

ranking the plurality of multimedia resources according to the scores;

sending the interest point information, the multimedia resources and the correlation degree between the search request and the living service class requirement to the terminal equipment, wherein the steps comprise:

and sending the sequencing result of the plurality of multimedia resources to the terminal equipment.

In this way, the multimedia resources are sorted by using the scores and the sorting result is sent to the terminal device 102, so that the terminal device 102 can display the multimedia resources according to the sorting result, and a user can acquire useful information more quickly.

It should be noted that the method of the embodiments of the present disclosure may be executed by a single device, such as a computer or a server. The method of the embodiment can also be applied to a distributed scene and completed by the mutual cooperation of a plurality of devices. In such a distributed scenario, one of the devices may only perform one or more steps of the method of the embodiments of the present disclosure, and the devices may interact with each other to complete the method.

It should be noted that the above describes some embodiments of the disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments described above and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The embodiment of the present disclosure further provides a computer device for implementing the method 500 or 600 described above. Fig. 7 shows a hardware architecture diagram of an exemplary computer device 700 provided by an embodiment of the present disclosure. The computer device 700 may be used to implement the terminal device 102 of fig. 1 and may also be used to implement the server 104 of fig. 1. In some scenarios, the computer device 700 may also be used to implement the database server 106 of fig. 1.

As shown in fig. 7, the computer device 700 may include: a processor 702, a memory 704, a network module 706, a peripheral interface 708, and a bus 710. The processor 702, memory 704, network module 706, and peripheral interface 708, among other things, are communicatively coupled to each other within the computer device 700 via a bus 710.

The processor 702 may be a Central Processing Unit (CPU), an image processor, a neural Network Processor (NPU), a Microcontroller (MCU), a programmable logic device, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits. The processor 702 may be used to perform functions related to the techniques described in this disclosure. In some embodiments, processor 702 may also include multiple processors integrated into a single logic component. For example, as shown in FIG. 7, the processor 702 may include a plurality of processors 702a, 702b, and 702c.

The memory 704 may be configured to store data (e.g., instructions, computer code, etc.). As shown in fig. 7, the data stored by the memory 704 may include program instructions (e.g., for implementing the methods 500 or 600 of embodiments of the present disclosure) as well as data to be processed (e.g., the memory may store configuration files for other modules, etc.). The processor 702 may also access program instructions and data stored in the memory 704 and execute the program instructions to operate on the data to be processed. The memory 704 may include volatile memory devices or nonvolatile memory devices. In some embodiments, the memory 704 may include Random Access Memory (RAM), read Only Memory (ROM), optical disks, magnetic disks, hard disks, solid State Disks (SSDs), flash memory, memory sticks, and the like.

The network interface 706 may be configured to provide communications with other external devices to the computer device 700 via a network. The network may be any wired or wireless network capable of transmitting and receiving data. For example, the network may be a wired network, a local wireless network (e.g., bluetooth, wiFi, near Field Communication (NFC), etc.), a cellular network, the internet, or a combination of the above. It is to be understood that the type of network is not limited to the specific examples described above.

Peripheral interface 708 may be configured to connect computer device 700 with one or more peripheral devices for the input and output of information. For example, the peripheral devices may include input devices such as keyboards, mice, touch pads, touch screens, microphones, various sensors, and output devices such as displays, speakers, vibrators, indicator lights, and the like.

The bus 710 may be configured to transfer information between various components of the computer device 700 (e.g., the processor 702, the memory 704, the network interface 706, and the peripheral interfaces 708), such as internal buses (e.g., processor-memory buses), external buses (USB ports, PCI-E buses), and so forth.

It should be noted that although the architecture of the computer device 700 described above only shows the processor 702, the memory 704, the network interface 706, the peripheral interface 708, and the bus 710, in a specific implementation, the architecture of the computer device 700 may also include other components necessary for normal operation. Moreover, those skilled in the art will appreciate that the architecture of the computer device 700 described above may also include only the components necessary to implement the embodiments of the present disclosure, and need not include all of the components shown in the figures.

The embodiment of the disclosure also provides an information display device. Fig. 8 illustrates a schematic diagram of an exemplary apparatus 800 provided by an embodiment of the present disclosure. As shown in fig. 8, the apparatus 800 may be used to implement the method 500, and may further include the following modules.

A determination module 802 configured to: in response to receiving a search request comprising keywords related to the living service type demand, determining the demand strength of a user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand.

A presentation module 804 configured to: in response to determining that the user's demand for point of interest information is a strong demand, presenting point of interest information (e.g., point of interest information 302A, 302B of FIG. 3A) and multimedia resources (e.g., multimedia resources 304A, 304B of FIG. 3A) of the target object corresponding to the keyword in a first pattern at a top area (e.g., area 300A of FIG. 3A) of a search results page (e.g., page 300 of FIG. 3A); alternatively, in response to determining that the user's demand for point of interest information is a weak demand, point of interest information (e.g., point of interest information 406 of FIG. 4B) and a multimedia resource (e.g., multimedia resource 408 of FIG. 4B) of the target object corresponding to the keyword are presented in a second style in a non-top region of a search results page (e.g., page 400 of FIG. 4B).

The information display device provided by the embodiment of the disclosure responds to a received search request comprising keywords related to requirements of living services, displays the interest point information and the multimedia resources in different areas of a search result page in different styles according to the strength degree of the requirements of a user on the interest point information, enables the positions of the interest point information and the multimedia resources displayed on the search result page to be matched with the strength of the requirements of the user, and improves user experience.

In some embodiments, the relevancy is determined according to at least one of a category of keywords included in the search request, a number of keywords included in the search request, and a receiving time of the search request, so that the strength of the intention of the user can be better reflected.

In some embodiments, the determining module 802 is configured to: determining the intensity degree of the demand of the user for the interest point information according to the search request, further comprising: in response to determining that the correlation is higher than or equal to a preset threshold, determining that the demand of the user for the point of interest information is a strong demand; or in response to determining that the correlation is lower than a preset threshold, determining that the user's demand for point of interest information is a weak demand. The user intention strength is distinguished by utilizing the correlation degree, and then the interest point information and the multimedia resources are displayed by adopting different positions, so that the user habit can be better met, and the user experience is improved.

In some embodiments, the number of the point of interest information and the number of the multimedia resources are both plural; a presentation module 804 configured to: displaying a plurality of interest point information and a plurality of multimedia resources in a card form in a first direction in the top area of the search result page; the method 500 further comprises: and in response to the sliding operation along the first direction, sliding and presenting a plurality of interest point information and a plurality of multimedia resources along the first direction (as shown in fig. 3A and 3B). Through the sliding display, the user can conveniently view the search results, the layout space is saved, and further, the comprehensive search results, such as social dynamics 306 corresponding to keywords sent by other users, can be displayed in the non-top area of the search result page 300. Thus, when the user slides the search result page 300 upward, the user can also view various integrated search results (as shown in fig. 4A), thereby satisfying the user's requirement for viewing the integrated search results.

In some embodiments, the number of the point of interest information and the number of the multimedia resources are both plural; a presentation module 804 configured to: and displaying a plurality of the interest point information and a plurality of the multimedia resources in an overlapping way in the non-top area, as shown in fig. 4B. The mode through overlapping the show can provide certain help for the user, simultaneously, for the show mode in the top region, the mode of overlapping the show can simplify the overall arrangement again, saves the resource, also accords with user's custom more, promotes user experience.

In some embodiments, presentation module 804 is configured to: in response to a triggering operation for a plurality of pieces of interest point information or a plurality of multimedia resources which are displayed in an overlapping manner, a plurality of pieces of interest point information (for example, the interest point information 406A to 406D of fig. 4C) and a plurality of multimedia resources (for example, the multimedia resources 408A to 408D of fig. 4C) are displayed in an arrangement manner in the search result page, so that the user can conveniently view the information, and the user experience is improved.

In some embodiments, the multimedia asset is a video or a picture; a presentation module 804 configured to: in response to a trigger operation for a target multimedia resource of the plurality of multimedia resources, if the target multimedia resource is a video, playing the video in the search result page or a video playing page (e.g., page 310 of fig. 3C, page 410 of fig. 4D), and if the target multimedia resource is a non-video, presenting detail information of a target object corresponding to the target multimedia resource (e.g., page 320 of fig. 3D, 3E, page 420 of fig. 4E, 4F). Therefore, when the multimedia resource is a video, the user can start playing the video by clicking the multimedia resource, so that more detailed information can be obtained from the video, and when the multimedia resource is a non-video, the detailed information of the target object corresponding to the multimedia resource can be displayed, so that the searching path of the user for the heart instrument shop is shortened, and the user can make a decision conveniently.

In some embodiments, presentation module 804 is configured to: presenting a jump control (e.g., jump control 312 of FIG. 3C, jump control 412 of FIG. 4D) in the search results page or video playback page (e.g., page 310 of FIG. 3C, page 410 of FIG. 4D); the method 500 further comprises: and responding to the triggering operation aiming at the jump control, and displaying the detail page of the target object corresponding to the multimedia resource, thereby shortening the search path of the user for the heart instrument shop and facilitating the decision of the user.

In some embodiments, presentation module 804 is configured to: in response to a triggering operation for the multiple pieces of interest point information or the multiple multimedia resources which are displayed in an overlapping manner, the positions (e.g., the position 432 of fig. 4G) of the target objects corresponding to the multiple pieces of interest point information or the multiple multimedia resources, the punch-card identifiers (e.g., the identifier 434 of fig. 4G) around the target objects, and the identifiers of other objects associated with the target objects are displayed in a map page (e.g., the page 430 of fig. 4G). Therefore, the user can conveniently check the information of the target object, the search path of the user for the heart instrument shop can be shortened, and the user can make a decision conveniently.

In some embodiments, presentation module 804 is configured to: and displaying the plurality of interest point information and the plurality of multimedia resources in the search result page according to the distance between the target objects corresponding to the plurality of interest point information, so that the travel cost of the user can be reduced.

In some embodiments, presentation module 804 is configured to: in response to determining that the multimedia resource located at the uppermost layer is a video, the video is automatically played in the search result page, so that the user can start to watch the corresponding video when the multimedia resource enters the visible area of the search result page 300, and does not need to click on the video for watching, thereby quickly knowing about the related information.

In some embodiments, the point of interest information includes an authentication tag of the target object (e.g., authentication tag 3032A of fig. 3A), which may help a user in making decisions and drafting, which may be beneficial in facilitating consumption. In some embodiments, the authentication tag is determined according to the popularity and/or the score of the target object in the target platform, so as to better help the user to make decisions and plant grass.

In some embodiments, the multimedia resource is selected according to a popularity of a target object corresponding to the multimedia resource. If the server 104 determines that the target object is highly famous, a video may be returned to the terminal device 102, thereby using the video to assist the user in making decisions and planting grass. If the server 104 determines that the target object is of low popularity, the user may not be interested in the target object and the server 104 may return a non-video (e.g., a picture) to the terminal 102, which may save traffic.

For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, the functionality of the various modules may be implemented in the same one or more software and/or hardware implementations of the present disclosure.

The apparatus of the foregoing embodiment is used to implement the corresponding method 500 in any of the foregoing embodiments, and has the beneficial effects of the corresponding method embodiment, which are not described herein again.

The embodiment of the disclosure also provides an information searching device. Fig. 9 illustrates a schematic diagram of another exemplary apparatus 900 provided by an embodiment of the present disclosure. As shown in fig. 9, the apparatus 900 may be used to implement the method 600, and may further include the following modules.

A receiving module 902 configured to: and receiving a search request sent by the terminal equipment.

An acquisition module 904 configured to: in response to determining that the search request comprises a search request of keywords related to the living service type demand, determining the demand strength of the user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; and acquiring the interest point information and the multimedia resources of the target object corresponding to the keyword and the correlation between the search request and the living service class requirement. The target object provides life services corresponding to the keywords, the interest point information comprises description information of at least two dimensions of the target object, and the multimedia resources comprise multimedia description contents of the target object.

A sending module 906 configured to: and sending the interest point information, the multimedia resources and the intensity degree of the demand of the user for the interest point information to the terminal equipment.

The information searching method provided by the embodiment of the disclosure responds to a received searching request comprising a keyword related to a living service demand, determines the demand intensity degree of a user on interest point information according to the searching request, acquires the interest point information and multimedia resources of a target object corresponding to the keyword, and sends the interest point information, the multimedia resources and the demand intensity degree of the user on the interest point information to the terminal equipment, so that the positions of the interest point information and the multimedia resources displayed on a searching result page can be matched with the demand intensity of the user, and the user experience is improved.

In some embodiments, the obtaining module 904 is configured to: determining a keyword category contained in the search request, the number of keywords contained in the search request and the receiving time of the search request; and determining the relevancy according to at least one of the keyword category contained in the search request, the number of the keywords contained in the search request and the receiving time of the search request, so that the intension of the user can be better reflected.

In some embodiments, the obtaining module 904 is configured to:

determining the target object corresponding to the keyword;

acquiring multimedia resources to be selected and detail information corresponding to the target object, wherein the multimedia resources to be selected comprise videos and non-videos, and the detail information comprises information displayed on a detail page of the target object;

and selecting the video or the non-video as the multimedia resource corresponding to the keyword according to the popularity of the target object, the quality of the video and the quality of the detail information.

In this way, the user can be better helped by combining the consideration of the popularity and the quality.

In some embodiments, the obtaining module 904 is configured to: acquiring multimedia resources to be selected of a target object matched with the keyword; and in response to the fact that the release time of the multimedia resource to be selected is within the preset timeliness period, determining that the multimedia resource to be selected is the multimedia resource of the target object corresponding to the keyword, so that timeliness of the multimedia resource is guaranteed, the situation that the multimedia resource with poor timeliness is returned to the terminal equipment 102 is avoided, and more effective information can be provided for a user.

In some embodiments, the obtaining module 904 is configured to:

acquiring a plurality of multimedia resources of a plurality of target objects matched with the keywords;

determining content proportions and jitter conditions of the plurality of multimedia resources through an image recognition technology;

scoring the plurality of multimedia resources according to the content percentage and the jitter condition;

performing quality sequencing on the plurality of multimedia resources according to the grading result;

sending the interest point information, the multimedia resources and the correlation degree between the search request and the living service class requirement to the terminal equipment, wherein the steps comprise:

and sending the quality sequencing results of the plurality of multimedia resources to the terminal equipment.

In this way, the quality of the multiple multimedia resources is scored according to the content proportion and the jitter condition, and the optimal multimedia resource is selected to be fed back to the terminal device 102, so that the terminal device 102 can obtain more useful information of a corresponding target object according to the multimedia resource, and the user experience is improved.

In some embodiments, the obtaining module 904 is configured to:

acquiring a plurality of multimedia resources of a plurality of target objects matched with the keywords;

inputting the multimedia resources into a pre-trained evaluation model, and outputting to obtain the scores of the multimedia resources;

sorting the plurality of multimedia resources according to the scores;

sending the interest point information, the multimedia resources and the correlation degree between the search request and the living service class requirement to the terminal equipment, wherein the steps comprise:

and sending the sequencing result of the plurality of multimedia resources to the terminal equipment.

In this way, the multimedia resources are sorted by using the scores and the sorting result is sent to the terminal device 102, so that the terminal device 102 can display the multimedia resources according to the sorting result, and the user can acquire useful information more quickly.

For convenience of description, the above devices are described as being divided into various modules by functions, and are described separately. Of course, the functionality of the various modules may be implemented in the same one or more software and/or hardware implementations of the present disclosure.

The apparatus of the foregoing embodiment is used to implement the corresponding method 600 in any of the foregoing embodiments, and has the beneficial effects of the corresponding method embodiment, which are not described herein again.

Based on the same inventive concept, corresponding to any of the above-described embodiment methods, the present disclosure also provides a non-transitory computer-readable storage medium storing computer instructions for causing the computer to perform the method 500 or 600 according to any of the above embodiments.

Computer-readable media of the present embodiments, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The computer instructions stored in the storage medium of the above embodiment are used to enable the computer to execute the method 500 or 600 according to any of the above embodiments, and have the beneficial effects of the corresponding method embodiment, which are not described herein again.

The present disclosure also provides a computer program product comprising a computer program, corresponding to any of the embodiment methods 500 or 600 described above, based on the same inventive concept. In some embodiments, the computer program is executable by one or more processors to cause the processors to perform the method 500 or 600. Corresponding to the execution subject corresponding to each step in the embodiments of the method 500 or 600, the processor executing the corresponding step may be the corresponding execution subject.

The computer program product of the foregoing embodiment is used to enable a processor to execute the method 500 or 600 according to any of the foregoing embodiments, and has the advantages of the corresponding method embodiments, which are not described herein again.

Those of ordinary skill in the art will understand that: the discussion of any embodiment above is meant to be exemplary only, and is not intended to intimate that the scope of the disclosure, including the claims, is limited to these examples; within the idea of the present disclosure, also technical features in the above embodiments or in different embodiments may be combined, steps may be implemented in any order, and there are many other variations of the different aspects of the embodiments of the present disclosure as described above, which are not provided in detail for the sake of brevity.

In addition, well-known power/ground connections to Integrated Circuit (IC) chips and other components may or may not be shown in the provided figures for simplicity of illustration and discussion, and so as not to obscure the embodiments of the disclosure. Furthermore, devices may be shown in block diagram form in order to avoid obscuring embodiments of the present disclosure, and this also takes into account the fact that specifics with respect to implementation of such block diagram devices are highly dependent upon the platform within which the embodiments of the present disclosure are to be implemented (i.e., specifics should be well within purview of one skilled in the art). Where specific details (e.g., circuits) are set forth in order to describe example embodiments of the disclosure, it should be apparent to one skilled in the art that the embodiments of the disclosure can be practiced without, or with variation of, these specific details. Accordingly, the description is to be regarded as illustrative instead of restrictive.

While the present disclosure has been described in conjunction with specific embodiments thereof, many alternatives, modifications, and variations thereof will be apparent to those skilled in the art in light of the foregoing description. For example, other memory architectures, such as Dynamic RAM (DRAM), may use the discussed embodiments.

The disclosed embodiments are intended to embrace all such alternatives, modifications and variances which fall within the broad scope of the appended claims. Therefore, any omissions, modifications, equivalents, improvements, and the like that may be made within the spirit and principles of the embodiments of the disclosure are intended to be included within the scope of the disclosure.

Claims (25)

1. An information display method, comprising:

in response to receiving a search request comprising keywords related to the living service type demand, determining the demand strength of a user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand;

in response to the fact that the demand of the user on the interest point information is determined to be strong demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a first mode in the top area of the search result page; or

And in response to determining that the demand of the user for the point of interest information is weak demand, displaying the point of interest information and the multimedia resources of the target object corresponding to the keyword in a second style in a non-top area of the search result page.

2. The method of claim 1, wherein the degree of relevance is determined according to at least one of a category of keywords included in the search request, a number of keywords included in the search request, and a reception time of the search request.

3. The method of claim 1, wherein determining a strength of a user's demand for point of interest information based on the search request, further comprises:

in response to determining that the correlation is higher than or equal to a preset threshold, determining that the demand of the user for the point of interest information is a strong demand; or alternatively

And in response to determining that the correlation degree is lower than a preset threshold, determining that the demand of the user for the point of interest information is a weak demand.

4. The method of claim 1, wherein the number of the point of interest information and the multimedia resource is plural;

presenting the interest point information and the multimedia resources of the target object corresponding to the keyword in a first pattern in a top area of a search result page, further comprising: displaying a plurality of interest point information and a plurality of multimedia resources in a card form in a first direction in the top area of the search result page;

the method further comprises the following steps: and in response to the sliding operation along the first direction, sliding and showing a plurality of interest point information and a plurality of multimedia resources along the first direction.

5. The method of claim 1, wherein the number of the point of interest information and the multimedia resource is plural;

and displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a second style in a non-top area of the search result page, wherein the method comprises the following steps:

and displaying a plurality of interest point information and a plurality of multimedia resources in an overlapping mode in the non-top area.

6. The method of claim 5, wherein after the non-top region has been shown with a plurality of the point of interest information and a plurality of the multimedia assets in an overlapping manner, the method further comprises:

and in response to the triggering operation aiming at the plurality of the interest point information or the plurality of the multimedia resources which are displayed in an overlapped mode, arranging and displaying the plurality of the interest point information and the plurality of the multimedia resources in the search result page.

7. The method of claim 4 or 6, wherein the multimedia asset is a video or a picture; the method further comprises the following steps:

responding to a trigger operation aiming at a target multimedia resource in the plurality of multimedia resources, if the target multimedia resource is a video, playing the video in the search result page, and if the target multimedia resource is a non-video, displaying the detail information of a target object corresponding to the target multimedia resource.

8. The method of claim 7, wherein playing the video in the search results page comprises: displaying a jump control in the search result page;

the method further comprises the following steps:

and responding to the triggering operation aiming at the jump control, and displaying a detail page of a target object corresponding to the multimedia resource.

9. The method of claim 5, wherein after the non-top region has been shown with a plurality of the point of interest information and a plurality of the multimedia assets in an overlapping manner, the method further comprises:

and in response to the triggering operation aiming at the plurality of the interest point information or the plurality of the multimedia resources which are displayed in an overlapped mode, displaying the positions of the target objects corresponding to the plurality of the interest point information or the plurality of the multimedia resources, the marks of the card punching places around the target objects and the marks of other objects related to the target objects in a map page.

10. The method of claim 6, wherein arranging for presentation of a plurality of the point of interest information and a plurality of the multimedia assets in the search results page comprises:

and displaying the plurality of interest point information and the plurality of multimedia resources in a ranking mode in the search result page according to the distance of the target objects corresponding to the plurality of interest point information.

11. The method of claim 5, wherein the overlapping presentation of the plurality of point of interest information and the plurality of multimedia assets in the non-top region comprises:

in response to determining that the multimedia resource at the uppermost layer is a video, automatically playing the video in the search result page.

12. The method of any one of claims 1-11, wherein the point of interest information includes an authentication tag of the target object.

13. The method of claim 12, wherein the authentication tag is determined according to a popularity and/or a rating of the target object in a target platform.

14. The method according to any of claims 1-11, wherein the multimedia resource is selected according to a popularity of a target object corresponding to the multimedia resource.

15. An information search method, comprising:

receiving a search request sent by terminal equipment;

in response to determining that the search request comprises a search request of keywords related to the living service type demand, determining the demand strength of the user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; obtaining interest point information and multimedia resources of a target object corresponding to the keyword;

and sending the interest point information, the multimedia resources and the intensity degree of the demand of the user for the interest point information to the terminal equipment.

16. The method of claim 15, wherein the method further comprises:

determining a keyword category contained in the search request, the number of keywords contained in the search request and the receiving time of the search request;

and determining the relevancy according to at least one of the keyword category contained in the search request, the number of the keywords contained in the search request and the receiving time of the search request.

17. The method of claim 16, wherein obtaining the point of interest information and the multimedia resource of the target object corresponding to the keyword comprises:

determining the target object corresponding to the keyword;

acquiring multimedia resources to be selected and detail information corresponding to the target object, wherein the multimedia resources to be selected comprise videos and non-videos, and the detail information comprises information displayed on a detail page of the target object;

and selecting the video or the non-video as the multimedia resource corresponding to the keyword according to the popularity of the target object, the quality of the video and the quality of the detail information.

18. The method of claim 16, wherein obtaining the point of interest information and the multimedia resource of the target object corresponding to the keyword comprises:

acquiring multimedia resources to be selected of a target object matched with the keyword;

and in response to the fact that the release time of the multimedia resource to be selected is in the preset time period, determining that the multimedia resource to be selected is the multimedia resource of the target object corresponding to the keyword.

19. The method of claim 18, wherein obtaining the point of interest information and the multimedia resource of the target object corresponding to the keyword comprises:

acquiring a plurality of multimedia resources of a plurality of target objects matched with the keywords;

determining content proportions and jitter conditions of the plurality of multimedia resources through an image recognition technology;

scoring the plurality of multimedia resources according to the content percentage and the jitter condition;

performing quality sequencing on the plurality of multimedia resources according to the grading result;

sending the interest point information, the multimedia resources and the correlation degree between the search request and the living service class requirement to the terminal equipment, wherein the steps comprise:

and sending the quality sequencing results of the plurality of multimedia resources to the terminal equipment.

20. The method of claim 15, wherein obtaining the point of interest information and the multimedia resource of the target object corresponding to the keyword comprises:

acquiring a plurality of multimedia resources of a plurality of target objects matched with the keywords;

inputting the multimedia resources into a pre-trained evaluation model, and outputting to obtain the scores of the multimedia resources;

ranking the plurality of multimedia resources according to the scores;

sending the interest point information, the multimedia resources and the correlation degree between the search request and the living service class requirement to the terminal equipment, wherein the steps comprise:

and sending the sequencing result of the plurality of multimedia resources to the terminal equipment.

21. An information presentation device comprising:

a determination module configured to: in response to receiving a search request comprising keywords related to the living service type demand, determining the demand strength of a user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; and

a presentation module configured to: in response to the fact that the demand of the user on the interest point information is determined to be strong demand, displaying the interest point information and the multimedia resources of the target object corresponding to the keyword in a first mode in the top area of the search result page; or, in response to determining that the user's demand for the point of interest information is a weak demand, presenting the point of interest information and the multimedia resource of the target object corresponding to the keyword in a second style in a non-top region of the search result page.

22. An information search apparatus comprising:

a receiving module configured to: receiving a search request sent by terminal equipment;

an acquisition module configured to: in response to determining that the search request comprises a search request of keywords related to the living service type demand, determining the demand strength of the user on the interest point information according to the search request, wherein the demand strength is determined according to the correlation degree of the search request and the living service type demand; obtaining interest point information and multimedia resources of a target object corresponding to the keyword; and

a sending module configured to: and sending the interest point information, the multimedia resources and the intensity degree of the demand of the user for the interest point information to the terminal equipment.

23. A computer device comprising one or more processors, memory; and one or more programs, wherein the one or more programs are stored in the memory and executed by the one or more processors, the programs comprising instructions for performing the method of any of claims 1-14 or the method of any of claims 15-20.

24. A non-transitory computer-readable storage medium containing a computer program which, when executed by one or more processors, causes the processors to perform the method of any one of claims 1-14 or the method of any one of claims 15-20.

25. A computer program product comprising computer program instructions which, when run on a computer, cause the computer to perform the method of any of claims 1-14 or the method of any of claims 15-20.

Images