CN112740203B - Data processing method, device, server and storage medium - Google Patents

Data processing method, device, server and storage medium Download PDF

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Publication number
CN112740203B
CN112740203B CN201880097947.5A CN201880097947A CN112740203B CN 112740203 B CN112740203 B CN 112740203B CN 201880097947 A CN201880097947 A CN 201880097947A CN 112740203 B CN112740203 B CN 112740203B
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displayed
information
target word
image
score
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CN112740203A (en
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罗月
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Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
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Guangdong Oppo Mobile Telecommunications Corp Ltd
Shenzhen Huantai Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques

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  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the application discloses a data processing method, a data processing device, a server and a storage medium. The method comprises the following steps: determining a target word corresponding to the information display area in the current display stage; acquiring a plurality of application programs corresponding to the target words; calculating the relevance between the plurality of application programs and the target word; acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of an application program of which the correlation degree meets a preset condition; and configuring the image-text information to be displayed as the current display stage to be displayed in the information display area. The method realizes that the graphic information of the application program which has the relativity meeting the preset condition in the determined target words can be automatically displayed in the information display area, and further, the graphic information displayed in the information display area is not required to be manually determined by a manager, so that the efficiency of typesetting the graphic information of the application program in the information display area is also improved.

Description

Data processing method, device, server and storage medium
Technical Field
The present disclosure relates to the field of electronic devices, and in particular, to a data processing method, apparatus, server, and storage medium.
Background
Some image information is typically displayed on some web pages to advertise some applications. The image-text information comprises video, pictures or words. However, the display of this teletext information remains to be optimized.
Disclosure of Invention
In view of the above, the present application proposes a data processing method, apparatus, server, and storage medium to achieve improvement of the above problems.
In a first aspect, the present application provides a data processing method, applied to a server, where the method includes: determining a target word corresponding to the information display area in the current display stage; acquiring a plurality of application programs corresponding to the target words; calculating the relevance between the plurality of application programs and the target word; acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of an application program of which the correlation degree meets a preset condition; and configuring the image-text information to be displayed as the current display stage to be displayed in the information display area.
In a second aspect, the present application provides a data processing apparatus, operating on a server, the apparatus comprising: the target word determining unit is used for determining a target word corresponding to the information display area in the current display stage; an application program obtaining unit, configured to obtain a plurality of application programs corresponding to the target word; a correlation calculation unit for calculating the correlation between the plurality of application programs and the target word; the image-text information acquisition unit is used for acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of the application program of which the relativity meets the preset condition; and the image-text information configuration unit is used for configuring the image-text information to be displayed into the current display stage to be displayed in the information display area.
In a third aspect, the present application provides a server comprising one or more processors and memory; one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the methods described above.
In a fourth aspect, the present application provides a computer readable storage medium having program code stored therein, wherein the method described above is performed when the program code is run.
According to the data processing method, the device, the server and the storage medium, after the target word corresponding to the information display area in the current display stage is determined, a plurality of application programs corresponding to the determined target word are acquired, the image-text information to be displayed is acquired through calculating the relevance between the application programs and the target word, the image-text information to be displayed is the image-text information of the application program with the relevance meeting the preset condition, and then the image-text information to be displayed is displayed in the information display area associated with the target word. Therefore, the automatic display of the image-text information of the application programs, which are corresponding to the determined target words, in the information display area is realized, and the image-text information of the application programs, which are related to the target words and meet the preset conditions, in the information display area is realized, so that the image-text information displayed in the information display area does not need to be manually determined by a manager, and the efficiency of typesetting the image-text information of the application programs in the information display area is also improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 shows a schematic diagram of a display canner diagram interface according to an embodiment of the present application;
FIG. 2 shows another illustrative canner diagram interface schematic presented by an embodiment of the present application;
FIG. 3 is a flow chart illustrating a data processing method according to an embodiment of the present application;
FIG. 4 is a schematic diagram of a download interface according to an embodiment of the present application;
FIG. 5 is a flow chart illustrating a data processing method according to another embodiment of the present application;
FIG. 6 is a flow chart illustrating a data processing method according to yet another embodiment of the present application;
fig. 7 is a schematic diagram showing an information display area in a data processing method according to still another embodiment of the present application;
FIG. 8 is a schematic diagram of another information display area in a data processing method according to still another embodiment of the present application;
FIG. 9 is a flow chart of a data processing method according to yet another embodiment of the present application;
FIG. 10 is a block diagram showing a data processing apparatus according to the present embodiment;
FIG. 11 is a block diagram illustrating another data processing apparatus according to an embodiment of the present invention;
FIG. 12 is a block diagram showing a structure of still another data processing apparatus proposed in the present application;
FIG. 13 is a block diagram showing a structure of still another data processing apparatus proposed in the present application;
FIG. 14 is a block diagram showing a structure of still another data processing apparatus proposed in the present application;
fig. 15 shows a block diagram of a mobile terminal according to the present application;
fig. 16 is a storage unit for storing or carrying program code for implementing a data processing method according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.
The banner graph is a common advertisement form in network advertisements, and the picture which can be transformed by the banner graph can attract the attention of a browser. Such as banner advertisements, etc.
As shown in FIG. 1 for the advertisement interface, an advertisement is displayed in advertisement area 99 and a bar graph may be displayed in area 98. After detecting that the user touches the canner graph, the electronic device can skip and display the downloading of the application program or the information introduction interface corresponding to the canner graph. And when it is detected that the user has slid the canner diagram, additional canner diagrams may be displayed in the advertising area 99.
Of course, it is understood that there are other ways to display the positions and ways of displaying the canner graph. As shown in fig. 2, the advertisement area 99 and the advertisement area 97 may be displayed from top to bottom in the advertisement interface.
In research, the inventor finds that, for the displayed canne graph and the corresponding text or video file, the manager usually typesets the displayed canne graph and the corresponding text or video file manually, which not only consumes a great deal of manpower and material resources, but also cannot adjust the displayed canne graph and the corresponding text or video file according to the application program focused by the current user in real time, so that the displayed canne graph and the corresponding text or video file lack a certain real-time property. Accordingly, a data processing method, apparatus, server, and storage medium that can improve the above-described problems are presented in the present application.
The contents provided in the present application will be described in detail with reference to examples.
Referring to fig. 3, a data processing method provided in an embodiment of the present application is applied to a server, and the method includes:
step S110: and determining a target word corresponding to the information display area in the current display stage.
In this application, the server may determine the display phase according to a variety of ways.
In this case, as one way, the time may be divided into a plurality of time periods according to a rule, and each time period serves as a display stage. For example, twenty-four hours a day may be divided into a plurality of time periods. Further, 8 am to 12 am may be divided into a time period, 12 am to 18 pm may be divided into a time period, 18 pm to 24 pm may be divided into a time period, and 0 am to 8 am may be divided into a time period. Each of the divided periods may be referred to as a display stage, and each of the divided periods may correspond to a target word.
In this case, the display phases are divided based on time, there are also various ways of determining the target word for each display phase. As one approach, a fixed target word may be determined for each display stage. For example, the target word A may be determined for the 8 am to 12 am display phase, the target word B may be determined for the 12 am to 18 pm display phase, the target word C may be determined for the 18 pm to 24 pm time period, and the target word D may be determined for the 0 am to 8 am time period.
Furthermore, the target word may be determined according to the characteristics of the time at which the display phase is located. For example, for the 8 am to 12 am display phase, where the user is typically in work, then the target word may be determined to be a work related word, e.g., translation, notepad, etc. While for the period of 18 to 24 pm, the user is typically at rest, the target word may be determined to be a word related to leisure and entertainment, e.g., social, game, etc.
Alternatively, in addition to the aforementioned determination of the display phase by time division, the display phase may be determined by the content of interest of the user. For example, in the display stage where a target word has been determined, the server may count, in real time, the user attention of the application corresponding to the target word. The user attention degree can be determined by the download amount and the browse amount of the user. And under the condition that the attention of the user does not meet the target condition, the next display stage is determined to be entered, and then the target word can be determined again.
Step S120: and acquiring a plurality of application programs corresponding to the target words.
Step S130: and calculating the relevance between the plurality of application programs and the target word.
Step S140: and acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of the application program of which the correlation degree meets the preset condition.
It should be noted that the graphic information includes at least one of video, text and picture. The information presentation area includes a canner area.
Step S150: and configuring the image-text information to be displayed as the current display stage to be displayed in the information display area.
As one way, the step of configuring the to-be-displayed graphic information to be displayed at the current display stage in the information display area further includes: acquiring user attention of the graphic information to be displayed, which is displayed in the information display area, in a set time period; and if the user attention is smaller than a set threshold, determining a target word of a next display stage, and determining that the next display stage configures graphic and text information to be displayed, which is displayed in the information display area, based on the target word of the next display stage. By the method, the server can detect whether the displayed image-text information is the image-text information which is focused by the user in real time, and then the image-text information corresponding to the target word with high user focusing degree can be displayed in the information display area more effectively.
It will be appreciated that during the process of downloading an application by a user via a client (e.g., a software store client), the user may sometimes search for the application that he or she needs via the client. For example, if a user desires to download an application of a social class, the user may search for "social" directly in the clients, while if the user already knows a particular application about "social", the user may search for the name of the application directly.
In this case, then, optionally, the step of determining the next display stage target word includes: acquiring the word with the largest searching times in a historical searching record in a set time period from the current moment; and determining the word with the largest searching frequency as a target word of the next display stage. Furthermore, as described in the foregoing, users sometimes search for keywords about a certain category, such as "social", and sometimes search for the name of a certain application. Then, in order to obtain the searching times of a certain category more accurately, when the application program name searched by the user, the searching times of the category to which the searched application program belongs can be increased by 1. For example, for application A, the category is a social category. Then the server will still increment the number of searches for the category "social" by 1 if it detects that the user has searched for the name "application a".
Alternatively, the step of obtaining the user attention of the displayed graphic information to be displayed in the set time period includes: acquiring the stored click quantity of the image-text information to be displayed in a set time period; acquiring the stored exposure time of the image-text information to be displayed in a set time period; and determining the attention of the user in a set time period based on the click quantity and the exposure time.
As shown in fig. 4, after clicking on the canner diagram of area 98 on the left side of fig. 4, the electronic device may display the interface on the right side of fig. 4, and in the interface on the right side of fig. 4, a download button for the application may be displayed. In this case, the server will add 1 to the load of the application if it detects that the user clicks the download button. Similarly, the download amount of the category described by the application will also be increased by 1. And the exposure time may be determined based on the display time of the advertisement area 99 to which the category belongs and the display time of the download interface on the right side in fig. 4.
As one way, an interface displayed in an electronic device may need to obtain a keyword of the displayed content before displaying the content in order to determine what the content is displayed by the interface. For example, an electronic device with an Android operating system is taken as an example. The interface displayed for the user is usually an Activity component, and in the process of developing the Activity component, a content request program is configured in the Activity component, and for what content is specifically displayed in the Activity component, the content is usually determined by keywords acquired by the Activity component.
For example, if the keyword acquired by the Activity component is "social", the content about social interaction is displayed in the Activity component, and if the keyword acquired by the Activity component is "game", the content about game is displayed in the Activity component. Then after the electronic device starts the specified Activity component to display the specified page content, and in the case that the keyword acquired when the specified Activity component is started is "social", the electronic device may start counting the exposure time of social interaction. And after the designated Activity component is destroyed, the electronic device finishes timing and uploads the timed exposure time to the server. Wherein the specified Activity component can be identified by the name of the Activity component.
Then, based on the manner described above, the step of determining the user's attention over a set period of time based on the click volume and the exposure time includes: multiplying the click volume by a set click volume weight to obtain a click volume fraction; multiplying the exposure time by a set exposure time weight to obtain an exposure fraction; and adding the click quantity score to the exposure score to obtain a score serving as the attention of the user. For example, a social target word is also described. If the determined click weight is 0.5 and the weight is not 0.5 for the exposure time, then in the case where the click weight is 100 times and the exposure time is 200 minutes, it can be calculated as 50+100=150.
It should be noted that the foregoing specific weight values are only exemplary, and the server may adjust the click rate and the weights corresponding to the exposure time according to various situations. As one way, if the plurality of applications corresponding to the target word are in the unopened download state, the click weight is configured to be smaller than the exposure time weight.
According to the data processing method, after the target word corresponding to the current display stage of the information display area is determined, a plurality of application programs corresponding to the determined target word are acquired, the relevance between the application programs and the target word is calculated, then image-text information to be displayed is acquired, the image-text information to be displayed is the image-text information of the application program with the relevance meeting the preset condition, and the image-text information to be displayed is displayed in the information display area associated with the target word. Therefore, the automatic display of the image-text information of the application programs, which are corresponding to the determined target words, in the information display area is realized, and the image-text information of the application programs, which are related to the target words and meet the preset conditions, in the information display area is realized, so that the image-text information displayed in the information display area does not need to be manually determined by a manager, and the efficiency of typesetting the image-text information of the application programs in the information display area is also improved.
Referring to fig. 5, another embodiment of the present application provides a data processing method, applied to a server, including:
step S210: and determining a target word corresponding to the information display area in the current display stage.
Step S220: and acquiring a plurality of application programs corresponding to the target words.
Step S230: and acquiring the functions supported by each of the plurality of application programs.
It should be noted that, when the developer uploads the application program to the server, the function supported by the application program may be configured for the uploaded application program. For example, for an application named "ping OF HONOR 2", supported functions may be configured including games, chat, and video playback. Alternatively, the main function and the auxiliary function may be configured for the supported functions OF the application, for example, also for the application named "ping OF HONOR 2", the main function being a game, and the auxiliary functions including chat and video playing. Based on the foregoing, after configuring the functions supported by the application programs, the server can acquire the functions supported by each application program.
Step S240: and determining the relevance between the plurality of application programs and the target word based on the functions supported by the plurality of application programs, wherein the more functions related to the target word are supported in the supported functions, the higher the relevance between the application program and the target word is.
The determination of the relevance of the plurality of applications to the target word is described below by way of one example. In the case that it is determined that the plurality of applications corresponding to the target word are acquired, including the application a and the application B, if the functions supported by the application a include chat, payment, and map, and if the functions supported by the application B include document editing and picture editing. In the case where the determined target word is "social", it may be determined that the application a having the "chat" function is more relevant to the target word than the application B. If the plurality of application programs corresponding to the target word further includes an application program C, and the application program C also has a chat function, the main function may be further compared. For example, if the primary function of application a is chat and the primary function of application C is payment. It may be determined that application a with the primary function "chat" is more relevant to the target word than application C with the primary function "pay".
Step S250: and acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of the application program of which the correlation degree meets the preset condition.
As one way, the preset condition includes: the greater the number of the plurality of applications, the smaller the correlation threshold.
Step S260: and configuring the image-text information to be displayed as the current display stage to be displayed in the information display area.
It should be noted that, in this embodiment, similar parts to those in other embodiments may be directly referred to the content in other embodiments, which is not described herein.
According to the data processing method, the fact that among a plurality of application programs corresponding to the determined target words in the information display area can be automatically displayed, the relevance between the plurality of application programs and the target words is determined based on the functions supported by the plurality of application programs, and the image-text information of the application programs with the relevance meeting the preset conditions with the target words is not needed to be manually determined by a manager, and therefore the efficiency of typesetting the image-text information of the application programs in the information display area is improved.
Referring to fig. 6, a data processing method according to still another embodiment of the present application is applied to a server, and the method includes:
Step S310: and determining a target word corresponding to the information display area in the current display stage.
Step S320: and acquiring a plurality of application programs corresponding to the target words.
Step S330: and calculating the relevance between the plurality of application programs and the target word.
Step S340: and acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of the application program of which the correlation degree meets the preset condition.
Step S350: and when a plurality of image-text information to be displayed is detected, acquiring the sorting scores of the application programs corresponding to the image-text information to be displayed.
As one way, the step of obtaining ranking scores of the application programs corresponding to the plurality of to-be-displayed graphic information respectively includes: acquiring ordering parameters of application programs corresponding to the graphic information to be displayed, wherein the ordering parameters comprise at least one of graphic information type, historical user attention and bidding price; and determining the ranking score of each application program based on the ranking parameters and the weights corresponding to the ranking parameters.
It should be noted that the type of the graphic information refers to the type of the graphic information. The type may be a plain picture or a plain text or a plain video, and furthermore, may be a combination of a plurality of pictures, texts and videos. And historical user attention thereto may be determined based on the foregoing. While for bid prices, it will be appreciated that the display area of the advertisement interface is limited, and the developer also needs to label his bid price when uploading the application and selecting the target word he wants to bid on.
Wherein, optionally, the step of determining the ranking score of each application program comprises: obtaining the score corresponding to the graphic information type, the score corresponding to the historical user attention and the score corresponding to the bidding price of each application program; multiplying the score corresponding to the graphic information type of each application program by a first weight to obtain a first score; multiplying the score corresponding to the historical user attention of each application program by a second weight to obtain a second score; multiplying the score corresponding to the bid price of each application program by a third weight to obtain a third score; and adding the first score, the second score and the third score of each application program to obtain a sorting score of each application program.
For example, in the case where it is determined that the plurality of applications corresponding to the target word include application a, application B, and application C. If the score corresponding to the graphic information type of the application program A is m score, the score corresponding to the historical user attention of the application program A is n score, the score corresponding to the bid price is l, the first weight bit a of the score corresponding to the graphic information type is b, and the second weight of the score corresponding to the historical user attention is b, and the third weight of the score corresponding to the bid price is c, the score of the application program A is ma+nb+lc.
How to calculate the score corresponding to the graphic information type, the score corresponding to the historical user attention, and the score corresponding to the bid price is described in detail below.
For the graphic information, the richer the content is, the higher the corresponding score is. The set image-text information simultaneously comprises the text, the picture and the video, the score corresponding to the image-text information is highest, the score corresponding to the image-text information comprises at least two types of information in the text, the picture and the video, and the score corresponding to the image-text information is lowest.
The score corresponding to the historical user attention and the bid price can be determined by a set formula. And, for the historical user attention and the bid price, the larger the respective corresponding numerical values are, the higher the corresponding scores are.
Step S360: and configuring a plurality of to-be-displayed image-text information to be sequentially displayed at positions with the configured attention degree from high to low in an information display area according to the sorting score from high to low.
It will be appreciated that the content is typically presented in a sequence or in a browsing sequence by the user as it is presented in the information presentation area of the interface. As shown in fig. 7, in the case where the information presentation area includes an area 96, an area 95, and an area 94, the user typically looks at the frontmost area, that is, the area 96, before looking at the area 95 and the area 94 in order. If the area 96 displays content that the user likes or pays attention to, the user clicks the area 96 to perform the corresponding application download interface.
In yet another way, as shown in fig. 8, there is a difference in the size of the area among the plurality of areas included in the information presentation area. The areas of the regions 93 and 90 are larger than the areas of the regions 91 and 92. Then a greater probability of the user being concerned with what is displayed in the large area.
Then, based on the above manner, in the information display area, the closer to the position of the top of the information display area, the higher the configuration attention is; or the larger the area of the display area, the higher the arrangement attention.
It should be noted that, in this embodiment, similar parts to those in other embodiments may be directly referred to the content in other embodiments, which is not described herein.
According to the data processing method, the fact that among a plurality of application programs corresponding to the determined target words in the information display area can be automatically displayed, the relevance between the plurality of application programs and the target words is determined based on the functions supported by the plurality of application programs, and the image-text information of the application programs with the relevance meeting the preset conditions with the target words is not needed to be manually determined by a manager, and therefore the efficiency of typesetting the image-text information of the application programs in the information display area is improved.
Referring to fig. 9, a data processing method according to another embodiment of the present application is applied to a server, and the method includes:
step S410: and determining a target word corresponding to the information display area in the current display stage.
Step S420: and acquiring a stored user account bidding the target word.
Step S430: and acquiring an application program for uploading the user account bidding the target word.
It will be appreciated that the developer will first log into the server based on his own user account before uploading the application so that the server can identify who the operating user is. The server stores the user account and the application program correspondingly when storing the application program uploaded by the user. When the server records the bidding situation of a certain target word, the user account bidding for the certain target word is stored corresponding to the word bidding for the user account, so that the server is convenient for associating the user account, the target word bidding for the user account and the application program.
Step S440: and determining the application program as the application program corresponding to the target word.
Then, in the case where the target word is determined, the server may acquire an application corresponding to the target word according to the foregoing.
Step S450: and calculating the relevance between the plurality of application programs and the target word.
Step S460: and acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of the application program of which the correlation degree meets the preset condition.
Step S470: and configuring the image-text information to be displayed as the current display stage to be displayed in the information display area.
It should be noted that, in this embodiment, similar parts to those in other embodiments may be directly referred to the content in other embodiments, which is not described herein.
According to the data processing method, the fact that among a plurality of application programs corresponding to the determined target words in the information display area can be automatically displayed, the relevance between the plurality of application programs and the target words is determined based on the functions supported by the plurality of application programs, and the image-text information of the application programs with the relevance meeting the preset conditions with the target words is not needed to be manually determined by a manager, and therefore the efficiency of typesetting the image-text information of the application programs in the information display area is improved.
Referring to fig. 10, a data processing apparatus 500 provided in an embodiment of the present application is operated on a server, where the apparatus 500 includes: a target word determining unit 510, an application acquiring unit 520, a correlation calculating unit 530, a graphic information acquiring unit 540, and a graphic information configuring unit 550.
A target word determining unit 510, configured to determine a target word corresponding to the information display area in the current display stage;
an application acquiring unit 520, configured to acquire a plurality of applications corresponding to the target word;
a relevance calculating unit 530, configured to calculate relevance between the plurality of applications and the target word;
the image-text information obtaining unit 540 is configured to obtain image-text information to be displayed, where the image-text information to be displayed is image-text information of an application program whose correlation degree meets a preset condition;
and the graphic information configuration unit 550 is configured to configure the graphic information to be displayed in the information display area at the current display stage.
As one way, as shown in fig. 11, the apparatus further includes a user attention obtaining unit 560, configured to obtain a user attention of the to-be-displayed teletext information displayed in the information display area in a set period of time.
As one way, the user attention obtaining unit 560 is specifically configured to obtain the stored click amount of the to-be-displayed graphic information within a set period of time; acquiring the stored exposure time of the image-text information to be displayed in a set time period; and determining the attention of the user in a set time period based on the click quantity and the exposure time.
Specifically, the user attention obtaining unit 560 is specifically configured to multiply the click rate by a set click rate weight to obtain a click rate score; multiplying the exposure time by a set exposure time weight to obtain an exposure fraction; and adding the click quantity score to the exposure score to obtain a score serving as the attention of the user.
If the user attention is smaller than the set threshold, the target word determining unit 510 is configured to determine a target word in a next display stage.
The target word determining unit 510 is specifically configured to obtain a word with the largest searching frequency in a history searching record in a set time period from the current time; and determining the word with the largest searching frequency as a target word of the next display stage.
And if the plurality of application programs corresponding to the target word are in the unopened downloading state, configuring the click weight to be smaller than the exposure time weight.
The graphic information obtaining unit 540 is configured to determine that the graphic information to be displayed, which is configured in the information display area in the next display stage, is configured in the information display area based on the target word in the next display stage.
It should be noted that the graphic information includes at least one of video, text and picture. The information presentation area includes a canner area.
Referring to fig. 12, another embodiment of the present application provides a data processing apparatus 600, which is configured to operate on a server, where the apparatus 600 includes: a target word determining unit 610, an application acquiring unit 620, a function acquiring unit 630, a correlation calculating unit 640, a graphic information acquiring unit 650, and a graphic information configuring unit 660.
The target word determining unit 610 is configured to determine a target word corresponding to the information display area in the current display stage.
An application acquiring unit 620, configured to acquire a plurality of applications corresponding to the target word.
The function acquiring unit 630 is configured to acquire functions supported by each of the plurality of application programs.
And a relevance calculating unit 640, configured to determine relevance between the plurality of applications and the target word based on functions supported by each of the plurality of applications, where the more functions that are related to the target word among the supported functions, the higher the relevance between the application and the target word.
The image-text information obtaining unit 650 is configured to obtain image-text information to be displayed, where the image-text information to be displayed is image-text information of an application program whose correlation degree meets a preset condition.
As one way, the preset condition includes: the greater the number of the plurality of applications, the smaller the correlation threshold.
And the graphic information configuration unit 660 is configured to configure the graphic information to be displayed in the information display area at the current display stage.
Referring to fig. 13, a data processing apparatus 700 according to still another embodiment of the present application is configured to operate on a server, where the apparatus 700 includes: a target word determining unit 710, an application acquiring unit 720, a relevance calculating unit 730, a teletext information acquiring unit 740, a ranking score calculating unit 750, and a teletext information configuring unit 760.
And the target word determining unit 710 is configured to determine a target word corresponding to the information display area in the current display stage.
An application acquiring unit 720, configured to acquire a plurality of applications corresponding to the target word.
And a relevance calculating unit 730, configured to calculate relevance between the plurality of application programs and the target word.
The image-text information obtaining unit 740 is configured to obtain image-text information to be displayed, where the image-text information to be displayed is image-text information of an application program whose correlation degree meets a preset condition.
And the ranking score calculating unit 750 is used for acquiring ranking scores of application programs corresponding to the image-text information to be displayed respectively when a plurality of image-text information to be displayed are detected.
As one way, the step of obtaining the ranking scores of the application programs corresponding to the plurality of to-be-displayed teletext information by the ranking score calculating unit 750 includes: acquiring ordering parameters of application programs corresponding to the graphic information to be displayed, wherein the ordering parameters comprise at least one of graphic information type, historical user attention and bidding price; and determining the ranking score of each application program based on the ranking parameters and the weights corresponding to the ranking parameters.
Wherein, optionally, the ranking parameter includes a graphic information type, a historical user attention and a bid price, and the ranking score calculating unit 750 is specifically configured to obtain a score corresponding to the graphic information type, a score corresponding to the historical user attention, and a score corresponding to the bid price of each application program; multiplying the score corresponding to the graphic information type of each application program by a first weight to obtain a first score; multiplying the score corresponding to the historical user attention of each application program by a second weight to obtain a second score; multiplying the score corresponding to the bid price of each application program by a third weight to obtain a third score; and adding the first score, the second score and the third score of each application program to obtain a sorting score of each application program.
And the graphic information configuration unit 760 configures a plurality of graphic information to be displayed to sequentially display positions with the attention degree from high to low in the information display area according to the ranking score from high to low.
Wherein, in the information display area, the closer to the top of the information display area, the higher the configuration attention; or the larger the area of the display area, the higher the arrangement attention.
Referring to fig. 14, a data processing apparatus 800 according to another embodiment of the present application is configured to operate on a server, where the apparatus 800 includes: a target word determining unit 810, an account obtaining unit 820, an application obtaining unit 830, an application detecting unit 840, a correlation calculating unit 850, a graphic information obtaining unit 860, and a graphic information configuring unit 870.
The target word determining unit 810 determines a target word corresponding to the information display area at the current display stage.
And an account acquisition unit 820 for acquiring the stored user account bidding on the target word.
And the application program obtaining unit 830 is configured to obtain an application program that bids for uploading of the user account of the target word.
An application detection unit 840 for determining the application as an application corresponding to the target word.
And a relevance calculating unit 850 configured to calculate relevance between the plurality of applications and the target word.
The image-text information obtaining unit 860 is configured to obtain image-text information to be displayed, where the image-text information to be displayed is image-text information of an application program whose correlation meets a preset condition.
And the image-text information configuration unit 870 is configured to configure the image-text information to be displayed in the information display area at the current display stage.
It should be noted that, for convenience and brevity, specific working procedures of the apparatus and units described above may refer to corresponding procedures in the foregoing method embodiments, and are not described herein again. In several embodiments provided herein, the coupling of the modules to each other may be electrical. In addition, each functional module in each embodiment of the present application may be integrated into one processing module, or each module may exist alone physically, or two or more modules may be integrated into one module. The integrated modules may be implemented in hardware or in software functional modules.
In summary, according to the data processing method, device, server and storage medium provided by the present application, after determining a target word corresponding to a current display stage in an information display area, a plurality of application programs corresponding to the determined target word are acquired first, and then image-text information to be displayed is acquired by calculating the relevance between the plurality of application programs and the target word, wherein the image-text information to be displayed is the image-text information of the application program whose relevance meets a preset condition, and then the image-text information to be displayed is displayed in the information display area associated with the target word. Therefore, the automatic display of the image-text information of the application programs, which are corresponding to the determined target words, in the information display area is realized, and the image-text information of the application programs, which are related to the target words and meet the preset conditions, in the information display area is realized, so that the image-text information displayed in the information display area does not need to be manually determined by a manager, and the efficiency of typesetting the image-text information of the application programs in the information display area is also improved.
An electronic device provided in the present application will be described with reference to fig. 15.
Referring to fig. 15, based on the above-mentioned data processing method and apparatus, another electronic device 200 capable of executing the above-mentioned data processing method is further provided in the embodiments of the present application. The electronic device 200 includes one or more (only one shown) processors 102, memory 104, and network modules 106 coupled to each other. The memory 104 stores therein a program capable of executing the contents of the foregoing embodiments, and the processor 102 can execute the program stored in the memory 104.
Wherein the processor 102 may include one or more processing cores. The processor 102 utilizes various interfaces and lines to connect various portions of the overall electronic device 100, perform various functions of the electronic device 100, and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 104, and invoking data stored in the memory 104. Alternatively, the processor 102 may be implemented in hardware in at least one of digital signal processing (Digital Signal Processing, DSP), field programmable gate array (Field-Programmable Gate Array, FPGA), programmable logic array (Programmable Logic Array, PLA). The processor 102 may integrate one or a combination of several of a central processing unit (Central Processing Unit, CPU), an image processor (Graphics Processing Unit, GPU), and a modem, etc. The CPU mainly processes an operating system, a user interface, a target application program and the like; the GPU is used for being responsible for rendering and drawing of display content; the modem is used to handle wireless communications. It will be appreciated that the modem may not be integrated into the processor 102 and may be implemented solely by a single communication chip.
The Memory 104 may include random access Memory (Random Access Memory, RAM) or Read-Only Memory (RAM). Memory 104 may be used to store instructions, programs, code sets, or instruction sets. The memory 104 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (e.g., a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described below, etc. The storage data area may also store data created by the electronic device 200 in use (such as the text documents previously described), and so forth.
In the case where the electronic device 200 performs information interaction with other devices in a wireless manner, the network module 106 may be a radio frequency communication module, where the radio frequency communication module is configured to receive and send electromagnetic waves, and implement mutual conversion between the electromagnetic waves and the electrical signals, so as to communicate with a communication network or other devices, such as an audio playing device. The radio frequency communication module may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and the like. The radio frequency communication module may communicate with various networks such as the internet, intranets, wireless networks or with other electronic devices via wireless networks. The wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network. The wireless networks described above may use a variety of communication standards, protocols, and technologies, including but not limited to WLAN protocols and bluetooth protocols, and may even include those that have not yet been developed. If the electronic device 200 is capable of interacting with other devices through a wired manner, the network module 106 may be a network adapter.
Note that, the electronic device 200 may be the aforementioned server.
Referring to fig. 16, a block diagram of a computer readable storage medium according to an embodiment of the present application is shown. The computer readable medium 900 has stored therein program code which can be invoked by a processor to perform the methods described in the method embodiments described above.
The computer readable storage medium 900 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Optionally, computer readable storage medium 900 includes non-volatile computer readable media (non-transitory computer-readable storage medium). The computer readable storage medium 900 has storage space for program code 810 that performs any of the method steps described above. The program code can be read from or written to one or more computer program products. Program code 810 may be compressed, for example, in a suitable form.
For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). In addition, the computer readable medium may even be paper or other suitable medium on which the program is printed, as the program may be electronically captured, via, for instance, optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner, if necessary, and then stored in a computer memory.
Finally, it should be noted that: the above embodiments are only for illustrating the technical solution of the present application, and are not limiting thereof; although the present application has been described in detail with reference to the foregoing embodiments, one of ordinary skill in the art will appreciate that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not drive the essence of the corresponding technical solutions to depart from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims (17)

1. A data processing method, applied to a server, the method comprising:
determining a target word corresponding to an information display area in a current display stage, wherein the target word is determined according to the characteristic of the time of the current display stage, and the display stage is obtained by dividing the time;
acquiring a plurality of application programs corresponding to the target words;
calculating the relevance between the plurality of application programs and the target word;
obtaining graphic information to be displayed, wherein the graphic information to be displayed is the graphic information of an application program of which the relativity meets the preset conditions, and the preset conditions comprise: the more the number of the plurality of application programs, the smaller the correlation threshold;
Configuring the image-text information to be displayed as the current display stage to be displayed in the information display area;
acquiring user attention of the graphic information to be displayed, which is displayed in the information display area, in a set time period;
if the user attention is smaller than a set threshold, acquiring the word with the largest searching times in the historical searching record in a set time period from the current moment;
and determining the word with the largest searching frequency as a target word of the next display stage, and determining that the next display stage configures the image-text information to be displayed, which is displayed in the information display area, based on the target word of the next display stage.
2. The method of claim 1, wherein the step of calculating the relevance of the plurality of applications to the target word comprises:
acquiring functions supported by each of the plurality of application programs;
and determining the relevance between the plurality of application programs and the target word based on the functions supported by the plurality of application programs, wherein the more functions related to the target word are supported in the supported functions, the higher the relevance between the application program and the target word is.
3. The method according to any one of claims 1-2, wherein said step of configuring said teletext information to be displayed as displayed in said information presentation area at a current display stage comprises:
When a plurality of image-text information to be displayed is detected, acquiring the sorting scores of the application programs corresponding to the image-text information to be displayed respectively;
and configuring a plurality of to-be-displayed image-text information to be sequentially displayed at positions with the configured attention degree from high to low in an information display area according to the sorting score from high to low.
4. A method according to claim 3, wherein the step of obtaining ranking scores of the application programs corresponding to each of the plurality of teletext information to be displayed comprises:
acquiring ordering parameters of application programs corresponding to the graphic information to be displayed, wherein the ordering parameters comprise at least one of graphic information type, historical user attention and bidding price;
and determining the ranking score of each application program based on the ranking parameters and the weights corresponding to the ranking parameters.
5. The method of claim 4, wherein the ranking parameters include a teletext information type, a historical user focus, and a bid price, and wherein determining a ranking score for each application based on the ranking parameters and weights corresponding to the ranking parameters comprises:
Obtaining the score corresponding to the graphic information type, the score corresponding to the historical user attention and the score corresponding to the bidding price of each application program;
multiplying the score corresponding to the graphic information type of each application program by a first weight to obtain a first score;
multiplying the score corresponding to the historical user attention of each application program by a second weight to obtain a second score;
multiplying the score corresponding to the bid price of each application program by a third weight to obtain a third score;
and adding the first score, the second score and the third score of each application program to obtain a sorting score of each application program.
6. A method according to claim 3, wherein in the information presentation area, the closer to the top of the information presentation area, the higher the configuration focus; or the larger the area of the display area, the higher the arrangement attention.
7. The method according to claim 1, wherein the step of obtaining the user attention of the displayed teletext information to be displayed in a set period of time comprises:
acquiring the stored click quantity of the image-text information to be displayed in a set time period;
Acquiring the stored exposure time of the image-text information to be displayed in a set time period;
and determining the attention of the user in a set time period based on the click quantity and the exposure time.
8. The method of claim 7, wherein the step of determining the user's attention over a set period of time based on the click volume and the exposure time comprises:
multiplying the click volume by a set click volume weight to obtain a click volume fraction;
multiplying the exposure time by a set exposure time weight to obtain an exposure fraction;
and adding the click quantity score to the exposure score to obtain a score serving as the attention of the user.
9. The method of claim 8, wherein the method further comprises:
if the plurality of application programs corresponding to the target word are in a downloadable state, configuring the click quantity weight to be larger than the exposure time weight;
and if the plurality of application programs corresponding to the target word are in the unopened downloading state, configuring the click weight to be smaller than the exposure time weight.
10. The method of claim 1, wherein the step of obtaining a plurality of applications corresponding to the determined target word comprises:
Acquiring a stored user account bidding the target word;
acquiring an application program for uploading a user account bidding the target word;
and determining the application program as the application program corresponding to the target word.
11. The method of claim 1, wherein the teletext information comprises at least one of video, text, and pictures.
12. The method of claim 1, wherein the information presentation area comprises a canner area.
13. A data processing apparatus, operable on a server, the apparatus comprising:
the information display device comprises a target word determining unit, a target word processing unit and a display unit, wherein the target word determining unit is used for determining a target word corresponding to an information display area in a current display stage, the target word is determined according to the time characteristic of the current display stage, and the display stage is obtained by dividing time;
an application program obtaining unit, configured to obtain a plurality of application programs corresponding to the target word;
a correlation calculation unit for calculating the correlation between the plurality of application programs and the target word;
the image-text information acquisition unit is used for acquiring image-text information to be displayed, wherein the image-text information to be displayed is the image-text information of the application program with the correlation meeting the preset conditions, and the preset conditions comprise: the more the number of the plurality of application programs, the smaller the correlation threshold;
The image-text information configuration unit is used for configuring the image-text information to be displayed into the image-text information to be displayed in the information display area at the current display stage;
the user attention obtaining unit is used for obtaining the user attention of the graphic information to be displayed, which is displayed in the information display area, in a set time period;
the target word determining unit is further configured to obtain a word with the largest searching frequency in a history searching record in a set time period from the current moment if the user attention is smaller than a set threshold; and determining the word with the largest searching frequency as a target word of the next display stage, and determining that the next display stage configures the image-text information to be displayed, which is displayed in the information display area, based on the target word of the next display stage.
14. The apparatus according to claim 13, wherein the correlation calculation unit includes:
a function acquiring subunit, configured to acquire functions supported by each of the plurality of application programs;
and the relevance determining subunit is used for determining the relevance between the plurality of application programs and the target word based on the functions supported by the plurality of application programs, wherein the more functions related to the target word are in the supported functions, the higher the relevance between the application program and the target word is.
15. The apparatus according to claim 13 or 14, characterized in that the apparatus further comprises:
the user attention obtaining unit is used for obtaining the user attention of the graphic information to be displayed, which is displayed in the information display area, in a set time period;
and the target word determining unit is further used for determining a target word in the next display stage if the user attention is smaller than a set threshold.
16. A server comprising one or more processors and memory;
one or more programs stored in the memory and configured to be executed by the one or more processors, the one or more programs configured to perform the method of any of claims 1-12.
17. A computer readable storage medium, characterized in that the computer readable storage medium has stored therein a program code, wherein the method of any of claims 1-12 is performed when the program code is run.
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