CN110264283B

CN110264283B - Popularization resource display method and device

Info

Publication number: CN110264283B
Application number: CN201910565202.3A
Authority: CN
Inventors: 赵志文; 李涛
Original assignee: Zhuhai Tianyan Technology Co ltd
Current assignee: Zhengzhou Apas Technology Co ltd
Priority date: 2019-06-27
Filing date: 2019-06-27
Publication date: 2021-06-22
Anticipated expiration: 2039-06-27
Also published as: CN110264283A

Abstract

The embodiment of the application provides a method and a device for displaying promoted resources, wherein a corresponding promoted resource pool is created aiming at a resource display position with each type of attribute information in advance, corresponding promoted resources are stored in the promoted resource pool, and when a promoted resource acquisition request aiming at a target resource display position by a client is received, corresponding target promoted resources are directly acquired from an available resource pool corresponding to the target resource display position, so that the promoted resources are directly acquired from a local resource pool without requesting a resource provider for acquiring corresponding promoted resources again, and the response efficiency of the resource acquisition request of the client is improved; and once the target resource pool with the attribute information of the target resource display position is an empty pool, determining the associated resource pool of the target resource pool as an available resource pool, so that the situation that the available popularization resource cannot be acquired from the current resource pool can be avoided, and the acquisition requirement of the quick response client on the popularization resource is met.

Description

Popularization resource display method and device

Technical Field

The application relates to the technical field of computers, in particular to a method and a device for displaying promoted resources.

Background

Currently, more and more companies are emerging through mobile application apps. The mobile application is used for showing, and a general showing mode is that an advertisement space which accords with the operation logic of a user is designed in a product; the advertisement is displayed through the advertisement space, so that the user can watch the advertisement, click the advertisement and know the advertisement, the purpose of spreading the brand by an advertiser is achieved, and meanwhile, the affiliation company of the mobile application can obtain commercial benefits from the advertiser.

The traditional advertisement space is generally designed by taking scenes as a reference, a single advertisement space is set for each scene, when the advertisement space is used for displaying advertisements, an advertisement request is sent to a server of an advertiser or an intermediary, the advertisement data is processed after the advertisement data is taken, and the processed advertisements are sent to the advertisement space to be displayed for displaying;

according to the method for setting the single advertisement space for each scene in the process, when the advertisement is displayed at the advertisement space, the advertisement request is independently sent to the service end of an advertiser or an intermediary, and because the process of requesting the advertisement and receiving the advertisement by the client needs a certain time, the user often jumps out of the webpage when the client does not receive the advertisement or receives the advertisement and is not displayed, so that the problem of serious advertisement waste is caused because the requested advertisement is not effectively displayed.

Disclosure of Invention

The embodiment of the application aims to provide a method and a device for displaying promoted resources, wherein the promoted resources are directly obtained from a local resource pool, a resource provider does not need to be requested to obtain corresponding promoted resources again, and the response efficiency of a resource obtaining request of a client is improved; and once the target resource pool with the attribute information of the target resource display position is an empty pool, determining the associated resource pool of the target resource pool as an available resource pool, so that the situation that the available popularization resource cannot be acquired from the current resource pool can be avoided, and the acquisition requirement of the quick response client on the popularization resource is met.

In order to solve the above technical problem, the embodiment of the present application is implemented as follows:

the embodiment of the application provides a method for displaying promoted resources, which comprises the following steps:

receiving a promotion resource acquisition request sent by a client, wherein the promotion resource acquisition request carries attribute information of at least one target resource display position contained in a displayed webpage of the client;

aiming at each target resource display position, determining an available resource pool corresponding to the target resource display position in a pre-constructed popularization resource pool according to the attribute information of the target resource display position; wherein, the promotion resource pool is constructed in advance for at least one resource display position with the same attribute information, and the promotion resource pool comprises: a plurality of promotional resource information to be presented at least one resource presentation position with the same attribute information, the available resource pool comprising: the target resource pool is provided with the attribute information of the target resource display position, or the associated resource pool of the target resource pool, and the resource pool association degree between the associated resource pool and the target resource pool meets a preset condition;

selecting target popularization resources to be displayed at the target resource display positions from the determined available resource pools;

and sending the target popularization resource corresponding to each target resource display position to the client so that the client displays the corresponding target popularization resource at the target resource display position.

The embodiment of the application provides a promote resource display device, includes:

the system comprises a promotion resource acquisition module, a promotion resource acquisition module and a resource display module, wherein the promotion resource acquisition module is used for receiving a promotion resource acquisition request sent by a client, and the promotion resource acquisition request carries attribute information of at least one target resource display position contained in a displayed webpage of the client;

an available resource pool determining module, configured to determine, for each target resource display position, an available resource pool corresponding to the target resource display position in a pre-constructed popularization resource pool according to the attribute information of the target resource display position; wherein, the promotion resource pool is constructed in advance for at least one resource display position with the same attribute information, and the promotion resource pool comprises: a plurality of promotional resource information to be presented at least one resource presentation position with the same attribute information, the available resource pool comprising: the target resource pool is provided with the attribute information of the target resource display position, or the associated resource pool of the target resource pool, and the resource pool association degree between the associated resource pool and the target resource pool meets a preset condition;

the target popularization resource selection module is used for selecting the target popularization resource to be displayed at the target resource display position from the determined available resource pool;

and the target popularization resource sending module is used for sending the target popularization resource corresponding to each target resource display position to the client so that the client can display the corresponding target popularization resource at the target resource display position.

The embodiment of the application provides a promote resource display device, include: a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to implement the following:

Embodiments of the present application provide a storage medium for storing computer-executable instructions, which when executed implement the following processes:

According to the popularization resource display method and device in the embodiment of the application, the corresponding popularization resource pool is established in advance for the resource display position with each type of attribute information, the corresponding popularization resource is stored in the popularization resource pool, when a popularization resource acquisition request of a client for the target resource display position is received, the corresponding target popularization resource is directly acquired from the available resource pool corresponding to the target resource display position, and then the target popularization resource is sent to the corresponding client, so that the popularization resource is directly acquired from the local resource pool, the resource provider does not need to be requested to acquire the corresponding popularization resource again, and the response efficiency of the resource acquisition request of the client is improved; and once the target resource pool with the attribute information of the target resource display position is an empty pool, determining the associated resource pool of the target resource pool as an available resource pool, so that the situation that the available popularization resource cannot be acquired from the current resource pool can be avoided, and the acquisition requirement of the quick response client on the popularization resource is met.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below.

Fig. 1 is a schematic view of an application scenario of a promotional resource display system according to an embodiment of the present application;

fig. 2 is a first flowchart of a method for displaying promoted resources according to an embodiment of the present application;

fig. 3 is a second flowchart of the method for displaying promoted resources according to the embodiment of the present application;

fig. 4 is a third flowchart illustrating a method for displaying promoted resources according to an embodiment of the present application;

fig. 5 is a fourth flowchart illustrating a method for displaying promoted resources according to an embodiment of the present application;

fig. 6 is a fifth flowchart illustrating a method for displaying promoted resources according to an embodiment of the present application;

fig. 7 is a schematic diagram illustrating a first module composition of a device for displaying promoted resources according to an embodiment of the present application;

fig. 8 is a schematic diagram illustrating a second module composition of the device for displaying promoted resources according to the embodiment of the present application;

fig. 9 is a schematic structural diagram of a promotional resource display apparatus according to an embodiment of the present application.

Detailed Description

The embodiment of the application provides a method and a device for displaying promoted resources, wherein a corresponding promoted resource pool is established in advance for a resource display position with each type of attribute information, corresponding promoted resource information is stored in the promoted resource pool, when a promoted resource acquisition request of a client for a target resource display position is received, a corresponding target promoted resource is directly acquired from an available resource pool corresponding to the target resource display position, and then the target promoted resource is sent to a corresponding client, so that the promoted resource is directly acquired from a local resource pool, a resource provider does not need to be requested to acquire the corresponding promoted resource again, and the response efficiency of the resource acquisition request of the client is improved; and once the target resource pool with the attribute information of the target resource display position is an empty pool, determining the associated resource pool of the target resource pool as an available resource pool, so that the situation that the available popularization resource cannot be acquired from the current resource pool can be avoided, and the acquisition requirement of the quick response client on the popularization resource is met.

Fig. 1 is a schematic view of an application scenario of a promotional resource display system according to one or more embodiments of the present specification, and as shown in fig. 1, the system includes: the system comprises a processing server, terminal equipment and a server for providing popularization resources, wherein the terminal equipment can be a mobile terminal such as a smart phone and a tablet personal computer, and the server for providing the popularization resources can be a local server or other servers for providing the popularization resources; wherein, the concrete process of popularizing resource display is as follows:

(1) the method comprises the steps that user terminal equipment sends a resource pool creating request aiming at a webpage to be displayed to a processing server, wherein the resource pool creating request carries attribute information of each resource display position contained in the webpage to be displayed;

(2) the method comprises the steps that a processing server receives a resource pool creation request aiming at a webpage to be displayed and sent by terminal equipment, and classifies the resource display positions according to attribute information of the resource display positions contained in the received webpage to be displayed to obtain a plurality of resource display position sets, wherein each resource display position set comprises at least one resource display position with the same attribute;

(3) the processing server judges whether a promotion resource pool corresponding to the attribute information of the resource display bit set exists in the created multiple promotion resource pools aiming at each resource display bit set; if so, determining the created promotion resource pool as a promotion resource pool corresponding to the resource display bit set; if not, creating a promotion resource pool containing a plurality of promotion resource information corresponding to the attribute information of the resource display bit set;

(4) the processing server acquires a plurality of promotion resource information related to the attribute information of the resource display bit set from a server providing promotion resources, and adds the acquired promotion resource information to a promotion resource pool corresponding to the resource display bit set;

(5) the processing server determines associated resource pools matched with the target resource pool according to the attribute information corresponding to the plurality of established popularization resource pools, and records the resource pool association degree between the target resource pool and other associated resource pools aiming at each established popularization resource pool;

(5) the method comprises the steps that user terminal equipment sends a target popularization resource acquisition request to a processing server, wherein the target popularization resource acquisition request carries attribute information of at least one display position contained in a displayed webpage of the terminal equipment;

(6) after receiving the target popularization resource acquisition request, the processing server determines an available resource pool corresponding to the target resource display position in a plurality of pre-established popularization resource pools according to the attribute information of the target resource display position for each target resource display position, wherein the available resource pool comprises: a target resource pool with attribute information of the target resource display position or a related resource pool of the target resource pool;

(7) the processing server selects target popularization resources to be displayed at the target resource display positions from the determined available resource pools, and sends the target popularization resources corresponding to the target resource display positions to the user terminal equipment;

(8) and the user terminal equipment receives the target popularization resources corresponding to the target resource display positions contained in the displayed webpage sent by the processing server, and displays the corresponding target popularization resources at the target resource display positions corresponding to the displayed webpage.

Fig. 2 is a first flowchart of a method for displaying promoted resources according to an embodiment of the present application, where the method in fig. 2 can be executed by the processing server in fig. 1, as shown in fig. 2, the method at least includes the following steps:

s201, receiving a popularization resource acquisition request sent by a client, where the popularization resource acquisition request carries attribute information of at least one target resource display location included in a displayed webpage of the client, where the attribute information includes: at least one of a resource type and a resource property;

specifically, a popularization resource acquisition request received by a processing server and sent by a client to the processing server is acquired before a displayed webpage of the client is displayed, the popularization resource acquisition request carries attribute information of at least one target resource display position contained in the displayed webpage, the processing server creates a corresponding popularization resource pool for the resource display position with each type of attribute information in advance by aiming at the received attribute information of the at least one target resource display position, creates an association between every two created popularization resource pools meeting a preset relationship to obtain an associated popularization resource pool, and stores corresponding popularization resource information in the popularization resource pool, wherein the attribute information comprises: at least one of a resource type and a resource property;

the resource display position can be an advertisement position, the corresponding resource type can be an advertisement type, and the resource property can be an advertisement property; the advertisement types may include native advertisements, screen-inserted advertisements, banner advertisements, motivational video advertisements; aiming at the advertisement property, the advertisement on the homepage generally belongs to high exposure, the user can see the advertisement by clicking to enter an application program, the advertisement on the result page generally belongs to high display, namely the advertisement which can be seen by the user as long as possible, the intermediate page insert screen generally is a high-utilization advertisement, and the processing server can display the advertisement when requesting to one advertisement;

s202, aiming at each target resource display position, determining an available resource pool corresponding to the target resource display position in a pre-constructed popularization resource pool according to the attribute information of the target resource display position; wherein, promote the resource pool and construct aiming at least one resource display position that attribute information is the same in advance, promote the resource pool and include: the method comprises the following steps that a plurality of pieces of popularization resource information to be displayed at least one resource display position with the same attribute information are displayed, and an available resource pool comprises: the target resource pool with the attribute information of the target resource display position or the associated resource pool of the target resource pool, wherein the resource pool association degree between the associated resource pool and the target resource pool meets a preset condition;

specifically, for the first time of a must-pass path operated by a user, generally on a logic path displayed by a target resource, a target resource acquisition request is initiated at a suitable time ahead of the time found, for example, a homepage of an application or an operation intermediate page of another function entered by clicking a function by the user can be used as a pre-request logic of the target resource; the method comprises the steps that a processing server receives attribute information carrying at least one target resource display position contained in a displayed webpage from a client in advance, and determines an available resource pool corresponding to the target resource display position from a pre-created promotion resource pool according to the attribute information of at least one target resource contained in the webpage; wherein, the attribute information of the promotion resource pool is determined according to the attribute information of the resource display position corresponding to the promotion resource pool;

s203, selecting target popularization resources to be displayed at the target resource display positions from the determined available resource pools;

specifically, when the processing server receives an acquisition request of a target resource in advance, according to attribute information of at least one target resource display position included in a displayed webpage received in advance and a preset rule, a target resource pool with the attribute information of the target resource display position can be determined as an available resource pool, and a target popularization resource to be displayed at the target resource display position is selected from the determined available resource pool; if the target resource pool does not have the popularization resource information, determining an associated resource pool with the resource pool association degree meeting a preset condition between the associated resource pool and the target resource pool as an available resource pool, and selecting a target popularization resource to be displayed at the target resource display position from the determined available resource pool;

in order to ensure that when a subsequent promotion resource acquisition request which is sent by a client and carries at least one target resource display position contained in a displayed webpage is received, corresponding resource promotion information can be quickly found for the target resource display position, after a target promotion resource is selected from an available resource pool, a plurality of promotion resource information related to attribute information of a resource display position set corresponding to the available resource pool are also acquired from a promotion resource provider, and the acquired plurality of promotion resource information are added into the available resource pool;

s204, sending the target popularization resource corresponding to each target resource display position to the client so that the client can display the corresponding target popularization resource at the target resource display position;

specifically, the processing server selects a target popularization resource to be displayed at a target resource display position from the determined available resource pool, sends each target popularization resource corresponding to each target resource display position to the client, so that the corresponding target popularization resource is displayed at the corresponding target resource display position in the displayed webpage of the client, and if the client does not respond to the display opportunity of the displayed webpage after detecting that the client sends a popularization resource acquisition request and before the displayed webpage is not displayed, the processing server stores the target popularization resource corresponding to at least one target resource display position contained in the displayed webpage in the available resource pool, and sends the target popularization resource corresponding to each target resource display position corresponding to the displayed webpage to the client when the client responds to the display opportunity of the displayed webpage, the problem of serious advertisement waste caused by the fact that the requested advertisement is not effectively displayed is effectively solved, and meanwhile, the popularization resource is directly obtained from the local resource pool, the resource provider does not need to be requested to obtain corresponding popularization resource information again, and the response efficiency of the resource obtaining request of the client is improved;

in the embodiment of the application, a corresponding popularization resource pool is established in advance for the resource display position with each type of attribute information, corresponding popularization resources are stored in the popularization resource pool, when a popularization resource acquisition request of a client for a target resource display position is received, a corresponding target popularization resource is directly acquired from an available resource pool corresponding to the target resource display position, and then the target popularization resource is sent to a corresponding client, so that the popularization resource is directly acquired from a local resource pool, a resource provider does not need to be requested to acquire the corresponding popularization resource again, and the response efficiency of the resource acquisition request of the client is improved; and once the target resource pool with the attribute information of the target resource display position is an empty pool, determining the associated resource pool of the target resource pool as an available resource pool, so that the situation that the available popularization resource cannot be acquired from the current resource pool can be avoided, and the acquisition requirement of the quick response client on the popularization resource is met.

Specifically, as shown in fig. 3, before S201 receives a promotional resource acquisition request sent by a client, the method further includes:

s205, receiving a resource pool creation request aiming at a webpage to be displayed, wherein the resource pool creation request carries attribute information of each resource display position contained in the webpage to be displayed, and is generated by the client detecting a viewing trigger operation of a user aiming at the webpage to be displayed;

specifically, the resource pool creation request is initiated at a time of finding a right moment when a user opens an application interface, and is generally initiated at a suitable time in advance on a logic path displayed by a target resource, for example, a homepage of an application or an operation intermediate page in which the user clicks a function to enter another function can be used as a pre-request logic for creating the resource pool;

the above-mentioned webpage to be shown is the webpage to be shown to a certain application, and this webpage to be shown includes: any page of a certain application, for example, when a user performs a trigger operation for a certain application in a client, a home page of the application that is jumped to may be the application home page, or an intermediate page corresponding to the application, for example, a home page of a certain application for which the user displays information, clicks an intermediate web page of the jumped to, such as entertainment, news, sports, or the like, or a result page corresponding to the application;

the resource pool creation request is, for example, a resource pool creation request for a resource display position included in an application home page when the client detects that a user clicks a certain target application; for another example, when the client detects that the user clicks a certain function page viewing control (such as an entertainment webpage viewing control) in the target application, the resource pool creation request is a resource pool creation request for a resource display position included in the function page;

s206, classifying the plurality of resource display positions according to the attribute information of each resource display position to obtain a plurality of resource display position sets, wherein each resource display position set comprises: at least one resource display bit with the same attribute information;

specifically, because the web page to be displayed includes at least one resource display position, for different positions in the application product, different types and different properties of resources corresponding to the resource display position can be classified into a plurality of resource display positions, and for the positions, there can be a first page resource display position, a middle page resource display position and a result page resource display position;

for types, for example, the resource display position is an advertisement display position, and the type of the advertisement display position can be a native advertisement position, a screen insertion advertisement position, a banner advertisement position, and an incentive video advertisement position; the method comprises the steps that the advertisements displayed by the native advertisement positions are native advertisements, when a processing server identifies that the native advertisement positions of the advertisements exist in a webpage to be displayed, the processing server obtains the data including a title, a description, a button pattern, a big picture, a small picture and the like from an advertiser or an intermediary, and after the data are obtained, the processing server carries out splicing on the obtained data to generate various advertisements, wherein the native advertisements at the native advertisement positions cannot be closed;

the method comprises the following steps that an advertisement displayed in a screen insertion advertisement position is a screen insertion advertisement, when a processing server identifies that the advertisement screen insertion advertisement position exists in a webpage to be displayed, the processing server obtains a full-screen interface to an advertiser or an intermediary, the screen insertion advertisement does not need to be spliced by the processing server, and is directly displayed in the advertisement position where the screen insertion advertisement is required to be displayed, wherein the screen insertion advertisement at the screen insertion advertisement position can be closed;

the method comprises the following steps that an advertisement displayed in a banner advertisement position is a banner advertisement, when a processing server identifies that the banner advertisement position exists in a webpage to be displayed, the processing server obtains a popup window from an advertiser or an intermediary, wherein the popup window can be 300 × 250, and the banner advertisement at the banner advertisement position can not be closed;

the advertisement displayed by the incentive video advertisement space is an incentive video advertisement, the incentive video advertisement displayed by the advertisement space is an incentive video advertisement, namely, a user can obtain a reward after watching an incentive video with a length of about 30s, wherein the incentive video advertisement at the incentive video advertisement space can be closed;

aiming at the nature, the advertisement on the homepage generally belongs to high exposure, the user can see the advertisement by clicking to enter an application program, the advertisement on the result page generally belongs to high display, namely the advertisement which can be seen by the user as long as possible, the intermediate page insert screen is generally the advertisement with high utilization, and the processing server can display the advertisement when requesting to one advertisement;

s207, judging whether a promotion resource pool corresponding to the attribute information of the resource display bit set exists in the established promotion resource pools aiming at each resource display bit set; the promotion resource pool corresponding to the attribute information of the resource display bit set is a resource display bit created aiming at other resource display bits with the attribute information of the resource display bit set;

if yes, executing S208, and determining the created promotion resource pool as a promotion resource pool corresponding to the resource display bit set;

if not, executing S209, creating a promotion resource pool containing a plurality of promotion resource information corresponding to the attribute information of the resource display bit set, specifically, if it is determined that, for each resource display bit set, there is no promotion resource pool corresponding to the attribute information corresponding to the resource display bit in the created promotion resource pool, creating an initial resource pool corresponding to the attribute information of the resource display bit set; and acquiring popularization resources corresponding to the attribute information of the resource display bit set, and adding the acquired plurality of popularization resource information into an initial resource pool to obtain the popularization resource pool corresponding to the resource display bit set.

Specifically, as shown in fig. 4, after creating a promoted resource pool containing a plurality of promoted resource information corresponding to the attribute information of the resource display bit set in S209, the method further includes:

s210, determining the resource pool association degree between every two promotion resource pools according to the attribute information corresponding to the plurality of established promotion resource pools;

specifically, the promotion resource pools are not completely independent and irrelevant, the promotion resource information in the promotion resource pools can be mutually utilized, and the resource pool association degree between every two promotion resource pools is determined according to the attribute information corresponding to the promotion resource pools and a preset rule;

for example, the association degree between the popularization resource pools is set according to an error analysis method, the closer the types in the attribute information are, the higher the matching degree between the popularization resource pools is, for example, the popularization resource pool a and the popularization resource pool B are both the same type and the same property, and the association degree between the popularization resource pools meeting the above conditions is larger; secondly, if the A popularization resource pool and the C popularization resource pool are popularization resource pools with the same type and different properties, the matching degree between the popularization resource pools meeting the conditions is secondly; if the promotion resource pools of different types and different properties are between the A promotion resource pool and the D promotion resource pool, the matching degree between the promotion resource pools meeting the conditions is the lowest, and the resource pool association degree between every two promotion resource pools is determined according to the association degree setting method between the promotion resource pools;

s211, for each created popularization resource pool, recording a resource pool association between the popularization resource pool and another popularization resource pool, and specifically, according to the association setting method between the popularization resource pools, for example, setting an association between resource pools meeting the same type and the same property as 100%, setting an association between popularization resource pools of different types and different properties as 60%, setting an association between popularization resource pools of different types and different properties as 20%, recording an association between the popularization resource pool a and the popularization resource pool B as 100%, a correlation between the popularization resource pool a and the popularization resource pool C as 60%, and a correlation between the popularization resource pool a and the popularization resource pool D as 20%.

Wherein, the attribute information corresponding to the promotion resource pool comprises: the resource type and the resource property of the resource display bit set corresponding to the popularization resource pool;

specifically, as shown in fig. 5, in step S210, determining the resource pool association degree between every two promotion resource pools according to the attribute information corresponding to the created multiple promotion resource pools includes:

s2101, selecting any two promotion resource pools from the plurality of established promotion resource pools as a resource pool combination; specifically, it is assumed that the created popularization resource pools are a popularization resource pool a, a popularization resource pool B, a popularization resource pool C, and a popularization resource pool D, respectively; randomly selecting popularization resource pools A and B, A and C, A and D, B and C, B and D, C and D as resource pool combinations;

s2102, aiming at each resource pool combination, determining a first association degree corresponding to the resource pool combination according to a resource type corresponding to each promoted resource pool in the resource pool combination and a preset type matching rule;

specifically, a first resource pool and a second resource pool included in each resource pool combination determine a corresponding first association degree between the first resource pool and the second resource pool according to a resource type corresponding to the first resource pool and a resource type corresponding to the second resource pool in the resource pool combination and a preset type matching rule; wherein, the preset type of matching rules include: setting a first association degree between the resource types aiming at the similarity degree of the resource types of the resource display bit set corresponding to each popularization resource pool in advance; matching the detected resource types corresponding to the popularization resource pool according to the matching rule of the preset type;

for example, the association degree between resource pools of the same type in the resource pool combination is set to 100%; setting the association degree between resource pools with larger type similarity degree in the resource pool combination as 80%, and setting the association degree between resource pools with completely dissimilar types in the resource pool combination as 0%; matching the detected resource types corresponding to the promotion resource pools according to the matching rules of the preset types, and if the promotion resource pools A and B belong to the primary advertisement pools, determining that the first association degree between the promotion resource pools A and B is set to be 100%; if the promotion resource pool A is a primary advertisement pool and the promotion resource pool C is a banner advertisement pool, and the primary advertisement pool and the banner advertisement pool can be mutually utilized, setting a first association degree between the promotion resource pool A and the promotion resource pool C to be 80%; if the promotion resource pool D is a screen insertion advertisement, the primary advertisement pool A and the screen insertion advertisement pool D cannot be mutually utilized, so that the first association degree between the promotion resource pool A and the promotion resource pool D is set to be 0%;

s2103, determining a second association degree corresponding to the resource pool combination according to the resource property corresponding to each promoted resource pool in the resource pool combination and a preset property matching rule;

wherein the matching rule of the preset property comprises: setting a second degree of association among resource types aiming at the similarity degree of the resource properties of the resource display bit set corresponding to each popularization resource pool in advance; matching the resource properties corresponding to the detected popularization resource pool according to the matching rule of the preset properties;

for example, the degree of association between property-identical resource pools in a resource pool combination is set to 100%; setting the degree of association between resource pools with greater similarity of properties in the resource pool combination to 80%, and setting the degree of association between resource pools with completely dissimilar properties in the resource pool combination to 0%; matching the detected resource properties corresponding to the popularization resource pool according to the matching rule of the preset properties, and if the popularization resource pool A and the popularization resource pool B both belong to high-exposure resource pools, determining that the second association degree between the popularization resource pool A and the popularization resource pool B is set to be 100%; if the popularization resource pool A is a high-exposure resource pool and the popularization resource pool C is a high-display resource pool, determining that the second association degree between the popularization resource pool A and the popularization resource pool C is 80%;

s2104, determining the resource pool association degree between two promoted resource pools in the resource pool combination according to the first association degree, the second association degree and the corresponding weight coefficients; specifically, the weighting factor includes: presetting a first weight coefficient corresponding to the resource type and a second weight coefficient corresponding to the resource property; the resource pool association degree is the sum of multiplication of the first association degree and the first weight coefficient and the product of the second association degree and the second weight coefficient; for example, the first weight coefficient is set to be 80% and the second weight coefficient is set to be 20%, and if the first association degree between two recommended resource pools in a certain resource pool combination is 100% and the second association degree is set to be 80%, the resource pool association degree between two promoted resource pools in the resource pool combination is 96%.

As shown in fig. 6, the determining, in the pre-constructed popularization resource pool, the available resource pool corresponding to each target resource display position in S202 according to the attribute information of the target resource display position includes:

s2021, aiming at each target resource display position, judging whether at least one piece of popularization resource information exists in a target resource pool with the attribute information of the target resource display position in a pre-constructed popularization resource pool;

s2022, if yes, determining the target resource pool as an available resource pool corresponding to the target resource display position;

and S2023, if not, determining the associated resource pool of the target resource pool according to the recorded resource pool association degree, and determining the associated resource pool as an available resource pool corresponding to the target resource display position.

Specifically, in order to ensure that when a popularization resource acquisition request which is sent by a client and carries at least one target resource display position contained in a displayed webpage is received, popularization resource information corresponding to the target resource display position can be quickly acquired from a pre-constructed popularization resource pool corresponding to the target resource display position, when the popularization resource acquisition request sent by the client is received, whether at least one popularization resource information exists in the target resource pool with the attribute information of the target resource display position is judged at first; if the fact that at least one piece of popularization resource information exists in the target resource pool is detected, determining the target resource pool as an available resource pool corresponding to the target resource display position; if the fact that the popularization resource information does not exist in the target resource pool of the attribute information of the target resource display position is detected, determining the associated resource pool of the target resource pool according to the recorded resource pool association degrees and the sequence of the association degrees from the maximum to the maximum, and determining the associated resource pool as an available resource pool corresponding to the target resource display position;

after determining, in the pre-constructed popularization resource pool, an available resource pool corresponding to each target resource display position according to the attribute information of the target resource display position in the S202 for each target resource display position, the method further includes:

judging whether at least one piece of popularization resource information exists in an available resource pool corresponding to the target resource display position; if the judgment result is negative, acquiring promotion resource information corresponding to the attribute information according to the attribute information corresponding to the available resource pool, and storing the acquired promotion resource information in the available resource pool;

specifically, in order to ensure that when a display instruction for displaying at least one target popularization resource corresponding to a displayed webpage sent by a client is received, popularization resource information corresponding to a display position of the target popularization resource can be acquired from a determined available resource pool, after detecting that no corresponding popularization resource information exists in the available resource pool, it is necessary to continuously acquire popularization resource information corresponding to the attribute information according to the attribute information corresponding to the available resource pool;

for example, the promotion resource display position corresponding to the promotion resource information stored in the promotion resource pool a is a native high-exposure promotion resource display position, the promotion resource display position corresponding to the promotion resource information stored in the promotion resource B is a native high-exposure promotion resource display position, the promotion resource display position corresponding to the promotion resource information stored in the promotion resource C is a horizontal high-utilization promotion resource display position, and the promotion resource display position corresponding to the promotion resource information stored in the promotion resource D is a screen high-exposure promotion resource display position; when the promotion resource display position in the promotion resource pool A is displayed, the promotion resource display position preferentially obtains the corresponding target promotion resource from the promotion resource pool A, if at least one piece of promotion resource information exists in the promotion resource pool A, the target promotion resource is selected from the promotion resource pool A at once and is sent to the target promotion resource display position in the webpage to be displayed of the client for displaying; if the popularization resource information in the popularization resource pool A is sent to the client and the popularization resource pool A is detected to be empty, the popularization resource information corresponding to the popularization resource pool A is obtained from the processing server, and the obtained popularization resource information is stored in the popularization resource pool A;

in step S2023, determining the associated resource pool of the target resource pool according to the recorded resource pool association degree, and determining the associated resource pool as the available resource pool corresponding to the target resource display position includes:

selecting a related resource pool with the maximum resource pool relevance with a target resource pool according to the recorded resource pool relevance;

judging whether at least one piece of popularization resource information exists in the associated resource pool with the maximum resource pool association degree;

if the judgment result is yes, executing the third step, and determining the associated resource pool with the maximum resource pool association degree as a final associated resource pool;

if the judgment result is negative, executing the fourth step, and continuing to select the next associated resource pool with the maximum resource pool association degree with the target resource pool until at least one piece of popularization resource information exists in the selected associated resource pool.

The preset type matching rule and the preset property matching rule based on which the resource pool association degree between every two promoted resource pools is determined are matched by using a search engine algorithm, similarly, a character string is input into a hundred-degree search box, after a search button is clicked, the hundred-degree search is not only carried out in a database of the search engine, the search engine may simultaneously traverse databases of websites such as Google, Yahoo, Bing and ASK, then all the obtained data are sequenced, and the optimal data are selected and displayed;

similarly, assuming that the target resource pool corresponding to the attribute information of the target resource display position is a promoted resource pool a, the associated promoted resource pools of the promoted resource pool a are respectively: a popularization resource pool B, a popularization resource pool C and a popularization resource pool D; the method comprises the steps that a promotion resource pool A is a promotion resource pool A, a promotion resource pool B and a promotion resource pool A are combined, wherein the association degree between the promotion resource pool B and the promotion resource pool A is 100%, the association degree between the promotion resource pool C and the promotion resource pool A is 80%, the association degree between the promotion resource pool D and the promotion resource pool A is 60%, the association degree between the promotion resource pool E and the promotion resource pool A is 0%, and when promotion resource information does not exist in the promotion resource pool A, a processing server traverses all the association promotion resource pools of the promotion resource pool A; after traversal, if the relevance between the promotion resource pool B and the promotion resource pool A is found to be the highest, the promotion resource information in the promotion resource pool B is preferentially checked, if the promotion resource information does not exist in the promotion resource pool B, the promotion resource pool C is checked, if the promotion resource information exists in the promotion resource pool C, the promotion resource pool C is determined as a final relevance resource pool, a high-price target promotion resource is selected from the C pool, and the display time of the high-price target promotion resource is preferentially ensured;

if the popularization resource pool C is found not to have popularization resource information after being checked, continuing to select the next associated resource pool with the maximum association degree with the popularization resource pool until at least one popularization resource information exists in the selected associated resource pool; if the association degree between the promotion resource pool E and the promotion resource pool A is found to be 0% through traversal, the promotion resource pool E and the promotion resource pool A are promotion resource pools with two different types and properties, and the 'through pool' cannot be performed, and even if promotion resource information exists in the promotion resource pool E, the promotion resource pool E cannot be placed in an advertisement space in the promotion resource pool A for display.

Wherein, the creating, in S209, a popularization resource pool including a plurality of popularization resource information corresponding to the attribute information of the resource display bit set includes:

step one, an initial resource pool corresponding to the attribute information of the resource display bit set is created, wherein the initial resource pool is pre-established for the attribute information of the resource display bit set and is used for storing popularization resource information corresponding to the attribute information of the resource display bit set;

step two, acquiring a plurality of popularization resource information related to the attribute information of the resource display position set from a popularization resource provider, wherein the popularization resource provider can be an intermediary or a popularization resource holder, and specifically, the processing server acquires a plurality of popularization resource information from the popularization resource provider according to the attribute information of the resource display position set;

adding the acquired information of the plurality of promoted resources into an initial resource pool to obtain a promoted resource pool corresponding to the resource display bit set;

specifically, for promotional resource information in which the promotional resource information is a native advertisement type, after the processing server obtains the promotional resource information, it is necessary to perform: processing a title, a description, a button file, a big image, a small image and the like, forming popularization resource information with a full-screen interface after the popularization resource information is subjected to custom splicing, and adding the generated popularization resource information into an initial resource pool to obtain a popularization resource pool corresponding to the resource display position set; for the popularization resource information of which the popularization resource information is of a screen insertion advertisement type, because the obtained popularization resource information is a full-screen interface, a processing server is not required to perform splicing processing, and the obtained popularization resource information is directly added into an initial resource pool to obtain the popularization resource pool corresponding to the resource display position set.

According to the popularization resource display method in the embodiment of the application, the corresponding popularization resource pool is established in advance aiming at the resource display position with each type of attribute information, the corresponding popularization resource is stored in the popularization resource pool, when a popularization resource acquisition request of a client aiming at the target resource display position is received, the corresponding target popularization resource is directly acquired from the available resource pool corresponding to the target resource display position, and then the target popularization resource is sent to the corresponding client, so that the popularization resource is directly acquired from the local resource pool, the resource provider does not need to be requested to acquire the corresponding popularization resource again, and the response efficiency of the resource acquisition request of the client is improved; and once the target resource pool with the attribute information of the target resource display position is an empty pool, determining the associated resource pool of the target resource pool as an available resource pool, so that the situation that the available popularization resource cannot be acquired from the current resource pool can be avoided, and the acquisition requirement of the quick response client on the popularization resource is met.

Corresponding to the popularization resource display method described in fig. 1 to 6, based on the same technical concept, an embodiment of the present application further provides a popularization resource display apparatus, and fig. 7 is a schematic diagram of a first module composition of the popularization resource display apparatus provided in the embodiment of the present application, where the apparatus is configured to execute the popularization resource display method described in fig. 1 to 6, and as shown in fig. 7, the apparatus includes:

a promotional resource obtaining module 701, configured to receive a promotional resource obtaining request sent by a client, where the promotional resource obtaining request carries attribute information of at least one target resource display location included in a displayed webpage of the client;

an available resource pool determining module 702, configured to determine, for each target resource display position, an available resource pool corresponding to the target resource display position in a pre-constructed popularization resource pool according to the attribute information of the target resource display position; wherein, the promotion resource pool is constructed in advance for at least one resource display position with the same attribute information, and the promotion resource pool comprises: a plurality of promotional resource information to be presented at least one resource presentation position with the same attribute information, the available resource pool comprising: the target resource pool is provided with the attribute information of the target resource display position, or the associated resource pool of the target resource pool, and the resource pool association degree between the associated resource pool and the target resource pool meets a preset condition;

a target popularization resource selection module 703, configured to select, from the determined available resource pool, a target popularization resource to be displayed at the target resource display position;

a target popularization resource sending module 704, configured to send the target popularization resource corresponding to each target resource display position to the client, so that the client displays the corresponding target popularization resource at the target resource display position.

Optionally, as shown in fig. 8, the apparatus further includes:

a resource pool creation request receiving module 705, configured to receive a resource pool creation request for a to-be-displayed web page sent by a client, where the resource pool creation request carries attribute information of each resource display bit included in the to-be-displayed web page, and the resource pool creation request is generated when the client detects that a user performs a viewing trigger operation on the to-be-displayed web page;

a resource display bit set generating module 706, configured to classify, according to the attribute information of each resource display bit, the multiple resource display bits to obtain multiple resource display bit sets, where each resource display bit set includes: at least one resource display bit with the same attribute information;

a promoted resource pool determining module 707, configured to determine, for each resource display bit set, whether a promoted resource pool corresponding to the attribute information of the resource display bit set exists in the created promoted resource pool;

a first detection result generating module 708, configured to determine, if the determination result is yes, the created popularization resource pool as a popularization resource pool corresponding to the resource display bit set;

a second detection result generating module 709, configured to create, if the determination result is negative, a promoted resource pool including multiple promoted resource information corresponding to the attribute information of the resource display bit set.

Optionally, the apparatus further comprises:

the resource pool association degree determining module is used for determining the resource pool association degree between every two promotion resource pools according to the attribute information corresponding to the plurality of established promotion resource pools;

and the resource pool association degree recording module is used for recording the resource pool association degree between the promotion resource pool and other promotion resource pools aiming at each established promotion resource pool.

Optionally, the attribute information corresponding to the promoted resource pool includes: the resource type and the resource property of the resource display bit set corresponding to the popularization resource pool;

the resource pool association degree determining module is specifically configured to:

selecting any two promotion resource pools from the plurality of established promotion resource pools as a resource pool combination;

for each resource pool combination, determining a first association degree corresponding to the resource pool combination according to the resource type corresponding to each promotion resource pool in the resource pool combination and a preset type matching rule; and the number of the first and second groups,

determining a second association degree corresponding to the resource pool combination according to the resource property corresponding to each promotion resource pool in the resource pool combination and a preset property matching rule;

and determining the resource pool association degree between the two promotion resource pools in the resource pool combination according to the first association degree, the second association degree and the corresponding weight coefficients.

Optionally, the available resource pool determining module 702 is specifically configured to:

judging whether at least one piece of popularization resource information exists in a target resource pool with the attribute information of the target resource display position in a pre-constructed popularization resource pool;

if yes, determining the target resource pool as an available resource pool corresponding to the target resource display position;

if not, determining the associated resource pool of the target resource pool according to the recorded resource pool association degree, and determining the associated resource pool as an available resource pool corresponding to the target resource display position.

Optionally, the available resource pool determining module 702 is further specifically configured to:

selecting the associated resource pool with the maximum resource pool association degree with the target resource pool according to the recorded resource pool association degree;

if so, determining the associated resource pool with the maximum resource pool association degree as a final associated resource pool;

if not, continuing to select the next associated resource pool with the maximum resource pool association degree with the target resource pool until at least one piece of popularization resource information exists in the selected associated resource pool.

Optionally, the second detection result generating module 709 is specifically configured to:

creating an initial resource pool corresponding to the attribute information of the resource display bit set;

acquiring a plurality of promotion resource information related to the attribute information of the resource display position set from a promotion resource provider;

and adding the acquired information of the plurality of promoted resources into the initial resource pool to obtain a promoted resource pool corresponding to the resource display bit set.

The popularization resource display device in the embodiment of the application establishes the corresponding popularization resource pool aiming at the resource display position with each type of attribute information in advance, stores the corresponding popularization resource in the popularization resource pool, directly obtains the corresponding target popularization resource from the available resource pool corresponding to the target resource display position when receiving the popularization resource obtaining request of the client aiming at the target resource display position, and then sends the target popularization resource to the corresponding client.

It should be noted that the promoted resource display device provided in the embodiment of the present application and the promoted resource display method provided in the embodiment of the present application are based on the same inventive concept, so that specific implementation of the embodiment may refer to implementation of the promoted resource display method, and repeated details are not described again.

Further, corresponding to the methods shown in fig. 1 to fig. 6, based on the same technical concept, an embodiment of the present application further provides a promotional resource display apparatus, where the apparatus is configured to execute the promotional resource display method, and fig. 9 is a schematic structural diagram of the promotional resource display apparatus provided in the embodiment of the present application.

As shown in fig. 9, the promoted resource exhibition device may have a large difference due to different configurations or performances, and may include one or more processors 901 and a memory 902, where the memory 902 may store one or more stored applications or data. Memory 902 may be, among other things, transient storage or persistent storage. The application program stored in memory 902 may include one or more modules (not shown), each of which may include a series of computer-executable instructions for a promotional resource presentation device. Still further, the processor 901 may be configured to communicate with the memory 902 to execute a series of computer-executable instructions in the memory 902 on the promotional resource presentation device. The promotional resource display apparatus can also include one or more power supplies 903, one or more wired or wireless network interfaces 904, one or more input-output interfaces 905, one or more keyboards 906, and the like.

In one particular embodiment, a promotional resource display apparatus comprises a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may comprise one or more modules, and each module may comprise a series of computer-executable instructions for a promotional resource display apparatus, and execution of the one or more programs by one or more processors comprises computer-executable instructions for:

Optionally, the computer executable instructions, when executed, further comprise computer executable instructions for: before receiving a promotion resource acquisition request sent by a client, the method further comprises the following steps:

receiving a resource pool creation request aiming at a webpage to be displayed, wherein the resource pool creation request carries attribute information of each resource display position contained in the webpage to be displayed, and the resource pool creation request is generated by detecting a viewing trigger operation of a user aiming at the webpage to be displayed;

classifying the plurality of resource display bits according to the attribute information of each resource display bit to obtain a plurality of resource display bit sets, wherein each resource display bit set comprises: at least one resource display bit with the same attribute information;

judging whether a promotion resource pool corresponding to the attribute information of the resource display bit set exists in the established promotion resource pools aiming at each resource display bit set;

if yes, determining the created promotion resource pool as a promotion resource pool corresponding to the resource display bit set;

and if not, creating a promotion resource pool containing a plurality of promotion resource information corresponding to the attribute information of the resource display bit set.

Optionally, the computer executable instructions, when executed, further comprise computer executable instructions for: after creating a promotion resource pool containing a plurality of promotion resource information corresponding to the attribute information of the resource presentation bit set, the method further includes:

determining the resource pool association degree between every two promotion resource pools according to the attribute information corresponding to the plurality of established promotion resource pools;

and recording the association degree of the resource pools between the promotion resource pool and other promotion resource pools aiming at each established promotion resource pool.

when executed, the computer-executable instructions determine, according to attribute information corresponding to the plurality of created promotional resource pools, a resource pool association degree between every two promotional resource pools, including:

Optionally, when executed, the determining, in the pre-constructed promoted resource pool, an available resource pool corresponding to the target resource display bit according to the attribute information of the target resource display bit includes:

Optionally, when executed, the determining, according to the recorded resource pool association degree, an associated resource pool of the target resource pool includes:

Optionally, when executed, the creating a promoted resource pool containing a plurality of promoted resource information corresponding to the attribute information of the resource showing bit set includes:

According to the popularization resource display device in the embodiment of the application, the corresponding popularization resource pool is established in advance for the resource display position with each type of attribute information, the corresponding popularization resource is stored in the popularization resource pool, when a popularization resource acquisition request of a client for the target resource display position is received, the corresponding target popularization resource is directly acquired from the available resource pool corresponding to the target resource display position, and then the target popularization resource is sent to the corresponding client.

Preferably, an embodiment of the present application further provides a device for displaying promoted resources, which includes a processor 901, a memory 902, and a computer program that is stored in the memory 902 and can be run on the processor 901, and when the computer program is executed by the processor 901, the processes of the method for displaying promoted resources are implemented, and the same technical effect can be achieved, and in order to avoid repetition, details are not repeated here.

The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.

Claims

1. A method for displaying promoted resources is characterized by comprising the following steps:

receiving a resource pool creation request aiming at a webpage to be displayed, wherein the resource pool creation request carries attribute information of each resource display position contained in the webpage to be displayed, and is generated by detecting a viewing trigger operation of a user aiming at the webpage to be displayed by a client;

judging whether a promotion resource pool corresponding to the attribute information of the resource display bit set exists in the established promotion resource pools aiming at each resource display bit set; if yes, determining the created promotion resource pool as a promotion resource pool corresponding to the resource display bit set; if not, creating a promotion resource pool containing a plurality of promotion resource information corresponding to the attribute information of the resource display bit set;

for each target resource display position, in a pre-constructed popularization resource pool, determining an available resource pool corresponding to the target resource display position according to the attribute information of the target resource display position, including: judging whether at least one piece of popularization resource information exists in a target resource pool with the attribute information of the target resource display position in a pre-constructed popularization resource pool; if yes, determining the target resource pool as an available resource pool corresponding to the target resource display position; if not, determining the associated resource pool of the target resource pool according to the recorded resource pool association degree, and determining the associated resource pool as an available resource pool corresponding to the target resource display position; wherein, promote the resource pool and include: a plurality of promotional resource information to be presented at least one resource presentation position with the same attribute information, the available resource pool comprising: the target resource pool is provided with the attribute information of the target resource display position, or the associated resource pool of the target resource pool, and the resource pool association degree between the associated resource pool and the target resource pool meets a preset condition;

2. The method of claim 1, after creating a promoted resource pool containing promoted resource information corresponding to the attribute information of the resource exposure bit set, further comprising:

3. The method of claim 2, wherein the attribute information corresponding to the promoted resource pool comprises: the resource type and the resource property of the resource display bit set corresponding to the popularization resource pool;

the determining the resource pool association degree between every two promotion resource pools according to the attribute information corresponding to the plurality of established promotion resource pools comprises the following steps:

4. The method according to claim 1, wherein the determining the associated resource pool of the target resource pool according to the recorded resource pool association degree comprises:

5. The method of claim 1, wherein creating a promoted resource pool containing promoted resource information corresponding to the attribute information of the resource exposure bit set comprises:

6. A promotional resource display apparatus, the apparatus comprising:

the resource pool creation request receiving module is used for receiving a resource pool creation request aiming at a webpage to be displayed and sent by a client, wherein the resource pool creation request carries attribute information of each resource display position contained in the webpage to be displayed, and the resource pool creation request is generated by the client detecting that a user views and triggers the operation aiming at the webpage to be displayed;

a resource display bit set generating module, configured to classify, according to the attribute information of each resource display bit, the multiple resource display bits to obtain multiple resource display bit sets, where each resource display bit set includes: at least one resource display bit with the same attribute information;

the promotion resource pool judgment module is used for judging whether a promotion resource pool corresponding to the attribute information of the resource display bit set exists in the established promotion resource pools aiming at each resource display bit set;

a first detection result generation module, configured to determine, if the determination result is yes, the created popularization resource pool as a popularization resource pool corresponding to the resource display bit set;

the second detection result generation module is used for creating a promotion resource pool containing a plurality of promotion resource information corresponding to the attribute information of the resource display bit set if the judgment result is negative;

an available resource pool determining module, configured to determine, for each target resource display position, an available resource pool corresponding to the target resource display position in a pre-constructed popularization resource pool according to the attribute information of the target resource display position; the available resource pool determining module is specifically configured to: judging whether at least one piece of popularization resource information exists in a target resource pool with the attribute information of the target resource display position in a pre-constructed popularization resource pool; if yes, determining the target resource pool as an available resource pool corresponding to the target resource display position; if not, determining the associated resource pool of the target resource pool according to the recorded resource pool association degree, and determining the associated resource pool as an available resource pool corresponding to the target resource display position; wherein, promote the resource pool and include: a plurality of promotional resource information to be presented at least one resource presentation position with the same attribute information, the available resource pool comprising: the target resource pool is provided with the attribute information of the target resource display position, or the associated resource pool of the target resource pool, and the resource pool association degree between the associated resource pool and the target resource pool meets a preset condition;

7. The apparatus of claim 6, further comprising:

8. The apparatus of claim 7, wherein the attribute information corresponding to the promoted resource pool comprises: the resource type and the resource property of the resource display bit set corresponding to the popularization resource pool;

9. The apparatus of claim 6, wherein the available resource pool determining module is further specifically configured to:

10. The apparatus of claim 6, wherein the second detection result generation module is specifically configured to: