CN115757949A

CN115757949A - Content delivery method, device and equipment

Info

Publication number: CN115757949A
Application number: CN202211426947.XA
Authority: CN
Inventors: 邱明涛; 周涛; 吴天棋; 黄菊; 李强
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2022-11-15
Filing date: 2022-11-15
Publication date: 2023-03-07

Abstract

The application discloses a content delivery method, a content delivery device and content delivery equipment, which can be used for creating at least one delivery plan of a target object on a content platform. At least one delivery plan for the target object is obtained in response to a delivery plan creation operation for the target object in the content platform. The delivery plans comprise target contents of the target object, each delivery plan comprises the same delivery area, and the number of the delivery areas is multiple. Further, the target content of the target object in the delivery plan is delivered to the target user terminals of the plurality of delivery areas under the delivery plan for each delivery plan. In the releasing process, when the releasing areas meet releasing conditions corresponding to the releasing areas, the releasing areas in each releasing plan are removed until each releasing area meets the corresponding releasing conditions. Therefore, the data volume of the content delivery result data acquired after each delivery is finished is increased, and the overall delivery effect is improved.

Description

Content delivery method, device and equipment

Technical Field

The present application relates to the field of internet technologies, and in particular, to a content delivery method, device, and apparatus.

Background

With the development of internet technology, more and more content creators select a content platform in the internet for content creation and distribution. Typically, content generated by a content platform may be delivered to one or more delivery areas.

At present, content delivery is performed in a regional delivery manner. Namely, a delivery plan of each delivery area is respectively set, the delivery plan of each delivery area is relatively independent, and content delivery is carried out in each delivery area according to the delivery plan corresponding to the delivery area.

In the regional delivery mode, for each delivery region, less content delivery result data is collected after each delivery under the corresponding delivery plan. And the content delivery result data has a guiding function for the next content delivery in the delivery area. Therefore, the split-area delivery method makes the overall delivery effect of the delivered content worse.

Disclosure of Invention

In view of this, the present application provides a content delivery method, device and apparatus, which can improve the overall delivery effect of delivered content.

In order to solve the above problems, the technical solution provided by the present application is as follows:

in a first aspect, the present application provides a content delivery method, including:

responding to a release plan creating operation of a target object in a content platform, and acquiring at least one release plan of the target object; the delivery plans comprise target contents of the target object and each delivery plan comprises the same delivery area; the number of the throwing areas is multiple;

according to each delivery plan, delivering the target content of the target object in the delivery plan to target user terminals of a plurality of delivery areas under the delivery plan;

in the releasing process, when the releasing areas meet releasing conditions corresponding to the releasing areas, the releasing areas in each releasing plan are removed until each releasing area meets the corresponding releasing conditions.

In a second aspect, the present application provides a content delivery apparatus, the apparatus comprising:

the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for responding to the launching plan creating operation of a target object in a content platform and acquiring at least one launching plan of the target object; the delivery plans comprise target content of the target object and each delivery plan comprises the same delivery area; the number of the throwing areas is multiple;

the delivery unit is used for delivering the target content of the target object in the delivery plan to the target user terminals of a plurality of delivery areas under the delivery plan according to each delivery plan;

and the processing unit is used for removing the throwing areas in each throwing plan until each throwing area meets the corresponding throwing condition when the throwing area meets the corresponding throwing condition in the throwing process.

In a third aspect, the present application provides an electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

when executed by the one or more processors, cause the one or more processors to implement any of the content delivery methods.

In a fourth aspect, the present application provides a computer readable storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements any of the content delivery methods.

Therefore, the application has the following beneficial effects:

the application provides a content delivery method, a content delivery device and content delivery equipment, which can be used for creating at least one delivery plan of a target object in a content platform. At least one delivery plan for the target object is obtained in response to a delivery plan creation operation for the target object in the content platform. The delivery plans comprise target contents of the target object, each delivery plan comprises the same delivery area, and the number of the delivery areas is multiple. Further, the target content of the target object in the delivery plan is delivered to the target user terminals of the plurality of delivery areas under the delivery plan for each delivery plan. And in the releasing process, when the releasing areas meet releasing conditions corresponding to the releasing areas, removing the releasing areas in each releasing plan until each releasing area meets the corresponding releasing conditions, and finishing releasing the target content.

It can be known that, instead of the split-area delivery method, each delivery plan established for the target object in the present application includes all delivery areas, that is, content delivery is performed simultaneously in a plurality of delivery areas in each delivery plan. In this way, the content delivery result data acquired for each delivery is data obtained after delivery in a plurality of delivery areas. This increases the data size of the obtained content delivery data, enhances the guidance for the next content delivery, and facilitates the improvement of the overall delivery effect of the content. In addition, when the throwing area meets the corresponding throwing conditions, the throwing in the throwing area can be stopped. Therefore, the releasing progress of each releasing area can be controlled to meet releasing requirements.

Drawings

Fig. 1 is a flowchart of a content delivery method according to an embodiment of the present application;

fig. 2 is a schematic diagram of an exemplary application scenario provided in an embodiment of the present application;

fig. 3 is a schematic structural diagram of a content delivery apparatus according to an embodiment of the present application;

fig. 4 is a schematic diagram of a basic structure of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present application more comprehensible, embodiments accompanying the drawings are described in detail below.

In order to facilitate understanding and explaining the technical solutions provided by the embodiments of the present application, the following description will first describe the background art of the present application.

It can be understood that, before the technical solutions of the embodiments in the present disclosure are used, the user is informed of the type, the use range, the use scenario, etc. of the related personal information in a proper manner, and obtains the authorization of the user.

For example, in response to receiving a user's active request, a prompt is sent to the user to explicitly prompt the user that the requested operation to be performed would require the acquisition and use of personal information to the user. Thus, the user can autonomously select whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that performs the operations of the disclosed technical solution, according to the prompt information.

As an optional but non-limiting implementation manner, in response to receiving an active request from the user, the manner of sending the prompt information to the user may be, for example, a pop-up window, where the prompt information may be presented in a text manner. In addition, a selection control for providing personal information to the electronic device by the user's selection of "agreeing" or "disagreeing" can be carried in the pop-up window.

It is understood that the above notification and user authorization process is only illustrative and is not intended to limit the implementation of the present disclosure, and other ways of satisfying the relevant laws and regulations may be applied to the implementation of the present disclosure.

With the development of the internet, more and more content creators select a content platform in the internet for content creation and distribution. For example, when the content platform is an advertising platform, an advertiser may create and place an advertisement on the advertising platform.

Typically, content generated by the content platform may be delivered to one or more delivery areas, such as to one or more cities. At present, content delivery is performed in a regional delivery manner. That is, a delivery plan for each delivery area is set, the delivery plan for each delivery area is relatively independent, and content delivery is performed in each delivery area according to the delivery plan corresponding thereto.

The applicant finds that the content is delivered to an accurate target user terminal, and the attention of the target user terminal is more easily attracted. Obtaining an accurate target user terminal for the content is of great significance. The target user terminal can be understood as a directional user terminal, and the directional user terminal is an electronic terminal of a directional user.

Taking a delivery plan as an example, the content delivery result data acquired after each content delivery under the delivery plan has a guiding effect on the next content delivery under the delivery plan. This is reflected in the determination of the target user terminals to deliver the content, typically based on a content delivery model. Specifically, the content delivery model is trained based on content delivery result data after the last content delivery is finished, and the trained content delivery model is obtained. And further, determining a target user terminal for next content delivery based on the trained content delivery model.

In a regional delivery mode, a delivery plan is independently created for each delivery region. Therefore, the content delivery result data obtained after each content delivery under the delivery plan is only from the single delivery area corresponding to the delivery plan in the split-area delivery mode, so that the data volume of the obtained content delivery result data is small. This results in poor training of the content delivery model under each delivery plan. Furthermore, the accurate directional user terminal in each delivery area cannot be obtained, so that the content delivery effect of each delivery area is poor.

Based on the above, the application provides a content delivery method, device and equipment, which can create at least one delivery plan of a target object in a content platform. At least one delivery plan for the target object is obtained in response to a delivery plan creation operation for the target object in the content platform. The delivery plans comprise target content of the target object, and each delivery plan comprises a plurality of same delivery areas. Further, the target content of the target object in the delivery plan is delivered to the target user terminals of the plurality of delivery areas under the delivery plan for each delivery plan. And in the releasing process, when the releasing areas meet releasing conditions corresponding to the releasing areas, removing the releasing areas in each releasing plan until each releasing area meets the corresponding releasing conditions, and finishing releasing the target content.

It can be known that, instead of the split-area delivery method, each delivery plan established for the target object in the present application includes all delivery areas, that is, content delivery is performed simultaneously in a plurality of delivery areas in each delivery plan. In this way, the content delivery result data acquired for each delivery is data obtained after delivery in a plurality of delivery areas. This increases the data size of the obtained content delivery data, enhances the guidance for the next content delivery, and facilitates the improvement of the overall delivery effect of the content. In addition, when the throwing area meets the corresponding throwing condition, the throwing in the throwing area can be stopped. Therefore, the releasing progress of each releasing area can be controlled to meet releasing requirements.

For the convenience of understanding, a content delivery method provided by the embodiments of the present application is described below with reference to the accompanying drawings.

Referring to fig. 1, the figure is a flowchart of a content delivery method according to an embodiment of the present application. As an alternative example, the method may be applied in a content platform. As shown in fig. 1, the method may include S101-S103:

s101: responding to a release plan creating operation of a target object in a content platform, and acquiring at least one release plan of the target object; the delivery plans comprise target contents of the target object and each delivery plan comprises the same delivery area; the number of the throwing areas is multiple.

The content platform provides a content creator with a creation environment and a distribution environment for content. As an alternative example, the content platform is an advertising platform, the content creator is an advertiser or advertiser, and the targeted content created is an advertisement. Advertisers may create and place advertisements in an advertising platform. There are many forms of advertisement presentation, for example, a picture form advertisement or a video form advertisement. It will be appreciated that when the targeted content is an advertisement, the advertisement may specifically be an advertisement for a certain product. A commodity library under the account of the advertiser can be set in the advertisement platform, and commodity information of various commodities created by the advertiser is stored in the commodity library.

In practical applications, a content creator first creates an account on a content platform and logs into the account. After logging into the account, various operations may be performed on the content platform. In the embodiment of the present application, the target object is a main part of the target content, and the target content is created on the basis of the target object. The target content comprises creative data of the target object, and the creative data is specific display content when the target object is displayed, such as pictures, characters, motion pictures or short videos. The target content is the content to be delivered. For example, the target object is a product, the creative data is an advertising creative, and the target content is an advertisement for the product. The commodity can be obtained from a commodity library or be created again.

When a content creator obtains a target object on a content platform, at least one delivery plan for the target object may be created. At least one delivery plan for the target object is obtained in response to a delivery plan creation operation for the target object in the content platform. Each delivery plan comprises target content of a target object, a plurality of delivery areas of the target content, target user terminals in the delivery areas, delivery starting time of each delivery, delivery deadline of each delivery, delivery amount of each delivery and the like.

It is to be understood that when there are a plurality of delivery plans created for a target object, the respective delivery plans are not the same. As an alternative example, the target objects in each delivery plan are the same, but the target content of the target objects may be different. For example, the creative data in the target content is different. As another alternative example, the launch start time for each launch and/or the launch cutoff time for each launch in each launch plan may be different. As another alternative example, the target user terminals for the multiple delivery areas under each delivery plan may be different. Therefore, at least one delivery plan is created for the same target object, and the target content in each delivery plan is delivered for multiple times according to the delivery plan, so that the content creator can efficiently determine the optimal delivery plan for the target object. For example, when the target content is an advertisement, the advertiser may be enabled to determine an optimal placement plan with low cost and high conversion rate from a plurality of placement plans.

A delivery area may be understood as an exemplary geographic location where targeted content is to be delivered. Illustratively, the delivery area is a city. For example, city 1, city 2, or city 3 may be a delivery area. As an alternative example, each delivery plan includes the same delivery area and the number of delivery areas is plural. For example, the plurality of delivery areas in each delivery plan are city 1, city 2, and city 3. Therefore, after each release, more abundant content release result data can be obtained, and the next content release is conveniently guided. The target user terminals in the plurality of delivery areas are terminal devices of target users in the plurality of delivery areas. The number of target user terminals is at least one.

S102: and according to each delivery plan, delivering the target content of the target object in the delivery plan to the target user terminals of a plurality of delivery areas under the delivery plan.

After at least one delivery plan of the target object is obtained, delivering target content of the target object in the delivery plans to the target user terminal according to each delivery plan. The target user terminal is a terminal of a target user in a plurality of delivery areas. And the target user terminal determines according to the delivery plan. The target user terminal may be different for different delivery plans. This is because different delivery plans and different model parameters of content delivery models under the delivery plans may differ according to the target user terminals determined by the content delivery models, which is specifically referred to as a "A1-A2" below. In addition, when there are a plurality of delivery plans for the target object, the delivery plans may be executed simultaneously or may not be executed simultaneously, and are not limited herein.

It is to be appreciated that for the same delivery area, deliveries of targeted content under respective delivery plans can be received. For example, the delivery plans set for the target object are specifically delivery plan 1 and delivery plan 2. The delivery areas are city 1, city 2 and city 3. Then, under delivery plan 1, the target content in delivery plan 1 is delivered to the target user terminals in city 1, city 2, and city 3 under delivery plan 1, respectively. Under delivery plan 2, the target content in delivery plan 2 is delivered to target user terminals in city 1, city 2 and city 3 under delivery plan 2, respectively. City 1 will receive impressions of the target content under impression plan 1 and will also receive impressions of the target content under impression plan 2. City 2 is similar to city 3 and will not be described in detail here.

In a possible implementation manner, an embodiment of the present application provides a specific implementation manner of a target user terminal that obtains multiple delivery areas under a delivery plan, including:

a1: inputting the characteristic data of each releasing user in a plurality of releasing areas under the releasing plan into a content releasing model corresponding to the releasing plan, and acquiring the predicted triggering probability which is output by the content releasing model and corresponds to each releasing user.

The releasing users are users in a plurality of releasing areas, and the number of the releasing users is a plurality. Usually there are drop subscribers in each drop zone. Characteristic data of each released user in the plurality of releasing areas is obtained. The feature data of the releasing user at least comprises user portrait feature data of the releasing user, and the user portrait feature data is used for representing the self attribute of the releasing user. And then inputting the characteristic data of each releasing user in a plurality of releasing areas under the releasing plan into a content releasing model corresponding to the releasing plan, and acquiring the predicted triggering probability which is output by the content releasing model and corresponds to each releasing user.

The content delivery model used in this step is a trained model, and is used for inputting the feature data of the user and outputting the predicted trigger probability corresponding to the user. The trigger probability is the probability that the user performs the trigger operation on the target content after the target content is delivered to the user. When the target content is an advertisement, the trigger probability is specifically a funding probability. The probability of funding is the probability that a user leaves personal information after watching an advertisement. In this scenario, the vesting is the trigger operation. The personal data can be a mobile phone number of the user. The predicted trigger probability is a predicted value of the trigger probability.

In the embodiment of the present application, the content delivery model corresponding to each delivery plan may be the same, but the model parameters of the content delivery model corresponding to each delivery plan are different. That is, before using the content delivery model, model parameters of the content delivery model under the delivery plan are determined.

A2: determining the releasing users corresponding to the prediction trigger probability meeting the preset probability range as target releasing users in a plurality of releasing areas under a releasing plan; and the terminal corresponding to the target release user is a target user terminal.

After the predicted trigger probabilities corresponding to the releasing users are obtained, the releasing users corresponding to the predicted trigger probabilities meeting the preset probability range are determined as target releasing users in the releasing areas under the releasing plan. The preset probability range may be set according to actual situations, and is not limited herein. For example, the predetermined probability range is greater than 50%.

It can be understood that when the target content is an advertisement, the target content is delivered to the target delivery user (i.e. delivered to the target user terminal), and the conversion rate of the target content is easier to be improved. The conversion rate is the ratio of the number of people who are influenced by the advertisement and have purchasing, registering and information demand behaviors to the total number of people clicking the advertisement after the advertisement is delivered to the user.

For example, the number of delivery users in a plurality of delivery areas under the delivery plan is 4 ten thousands in total, and a target delivery user needs to be determined from the 4 ten thousands of delivery users. And if the predicted trigger probability meeting the preset probability range corresponds to 2 thousands of target release users. The target content under the delivery plan is delivered to the 2 ten thousand target users. After the target content is released by the target releasing user, the flow of the target content is easier to improve. For example, when the target content is an advertisement, the advertisement is delivered to the target delivery user, so that the target delivery user can easily reserve for the advertisement, thereby improving the conversion rate of the advertisement.

It is understood that the target user terminals of the plurality of delivery areas under each delivery plan can be determined by A1-A2.

S103: in the releasing process, when the releasing areas meet releasing conditions corresponding to the releasing areas, the releasing areas in each releasing plan are removed until each releasing area meets the corresponding releasing conditions.

In the execution process of each delivery plan, it needs to be determined whether the delivery area already meets the delivery conditions corresponding to the delivery area. And when a certain delivery area meets the corresponding delivery conditions, removing the delivery areas meeting the delivery conditions in each delivery plan, and continuing delivering the rest delivery areas, thereby realizing the updating of each delivery plan. For example, if city 1 satisfies the delivery condition corresponding to city 1, city 1 is removed from both delivery plan 1 and delivery plan 2.

It can be understood that when each putting area meets the corresponding putting condition, the putting progress of each putting area is already completed. At this point, the entire launch process is complete.

In a possible implementation manner, an embodiment of the present application provides a specific implementation manner that, in the release process in S103, when a release area meets a release condition corresponding to a release area, the release area in each release plan is removed until each release area meets the corresponding release condition, which is specifically referred to as D1-D2 below.

It can be understood that, when the present delivery of the target content under the delivery plan is completed, content delivery result data after the present delivery is completed may be obtained. Based on the content delivery result data at this time, the model parameters of the content delivery model under the delivery plan can be readjusted, so that the prediction accuracy of the content delivery model is improved. Based on the adjusted content delivery model, a target user terminal for the next content delivery of the delivery plan can be obtained.

Based on this, in a possible implementation manner, an embodiment of the present application provides a specific implementation manner of a training content delivery model, including:

b1: acquiring content delivery result data of a plurality of delivery areas under a delivery plan; the content delivery result data comprises characteristic data of target delivery users of a plurality of delivery areas under the delivery plan and actual trigger probability corresponding to the target delivery users.

In this step, a delivery plan may be for each of the at least one delivery plans. That is, the steps B1 to B3 may be implemented for each delivery plan to readjust the model parameters of the content delivery model under each delivery plan.

And acquiring content delivery result data of a plurality of delivery areas under the delivery plan, wherein the content delivery result data is acquired after the delivery of the current time under the delivery plan is finished. The content delivery result data comprises characteristic data of target delivery users of a plurality of delivery areas under the delivery plan and actual trigger probability corresponding to the target delivery users.

It will be appreciated that when the targeted content is an advertisement, the actual trigger probability may specifically be the actual funding probability. The actual trigger probability is a label value, that is, an expected value of the predicted trigger probability.

B2: inputting the characteristic data of the target releasing users of a plurality of releasing areas under the releasing plan into a content releasing model corresponding to the releasing plan, and acquiring the predicted triggering probability corresponding to the target releasing users output by the content releasing model.

After the characteristic data of the target releasing users in the plurality of releasing areas under the releasing plan are obtained, the characteristic data of the target releasing users in the plurality of releasing areas under the releasing plan are input into the content releasing model, and the predicted triggering probability corresponding to the target releasing users output by the content releasing model is obtained. The predicted trigger probability is a predicted value of the trigger probability.

It is understood that the model parameters of the content delivery model in this step are the model parameters corresponding to the delivery plan. Before using the content delivery model, model parameters of the content delivery model are acquired.

B3: and training a content delivery model according to the predicted trigger probability corresponding to the target delivery user and the actual predicted trigger probability corresponding to the target delivery user.

As an optional example, a loss value is calculated according to the predicted trigger probability corresponding to the target delivery user and the actual predicted trigger probability corresponding to the target delivery user, and a model parameter of the content delivery model is adjusted by the loss value to train the content delivery model.

It can be understood that, when the next content delivery of the delivery plan is executed, the target user terminal can be obtained by using the content delivery model adjusted this time. Therefore, after each release under the release plan is finished, the model parameters of the content release model can be readjusted so as to be used in the next content release.

Based on the contents of B1 to B3, compared with the method of obtaining content delivery result data of only one delivery area in the split-area delivery mode, in the embodiment of the present application, after each delivery under the delivery plan is executed, content delivery result data of a plurality of delivery areas are obtained. Therefore, after the aggregate delivery of the target content in the plurality of delivery areas is realized, the data volume of the acquired content delivery result data is increased, and the prediction accuracy of the trained content delivery model is higher.

Based on the related contents of S101 to S103, the embodiment of the present application provides a content delivery method, which can create at least one delivery plan of a target object on a content platform. At least one delivery plan for the target object is obtained in response to a delivery plan creation operation for the target object in the content platform. The delivery plans comprise target content of the target object, each delivery plan comprises the same delivery area, and the number of the delivery areas is multiple. Further, the target content of the target object in the delivery plan is delivered to the target user terminals of the plurality of delivery areas under the delivery plan for each delivery plan. And in the releasing process, when the releasing areas meet releasing conditions corresponding to the releasing areas, removing the releasing areas in each releasing plan until each releasing area meets the corresponding releasing conditions, and finishing releasing the target content.

It is to be understood that, before the target content is delivered, the delivery conditions corresponding to each delivery area may be preset.

Based on this, in a possible implementation manner, before the target content is delivered to the target user terminals of the multiple delivery areas according to each delivery plan in S102, the content delivery method provided in the embodiment of the present application further includes:

c1: responding to the setting operation of the regional releasing conditions corresponding to the target object, and acquiring the regional releasing conditions corresponding to the target object; the regional throwing conditions comprise throwing conditions corresponding to each throwing region, and the throwing conditions corresponding to the throwing regions are that any throwing index of the throwing regions meets a preset range corresponding to the throwing index.

The content creator can create the sub-area delivery condition corresponding to the target object on the content platform. The regional delivery conditions comprise delivery conditions corresponding to each delivery region. The release condition corresponding to the release region is that any release index of the release region meets a preset range corresponding to the release index. The delivery index can be understood as a parameter used for measuring the delivery progress.

It can be appreciated that when the targeted content is an advertisement, the advertiser typically has two requirements, one of which is to control the placement budget cap and prevent the placement spending amount from exceeding the placement budget cap. One is to control the upper limit of the amount of the received reserve to prevent the amount of the received reserve from exceeding the upper limit of the amount of the reserve that would otherwise exceed the human processing capacity for processing the reserve.

Based on this, in one or more embodiments, when the targeted content is an advertisement, the placement metric is a placement spending amount or a funding amount. And when the putting index is the putting consumption amount, the preset range corresponding to the putting index is the preset amount range. And when the releasing index is the reserve amount, the preset range corresponding to the releasing index is the preset reserve amount range. And the delivery consumption amount is the amount spent on delivering the target content. The amount of funding is the number of users who have left the personal data, and may also be referred to as the number of funding threads. For example, when the personal data is a mobile phone number, the amount of the remaining mobile phone number can be the amount of the remaining mobile phone number, and one mobile phone number can be regarded as a remaining information clue. It will be appreciated that the profile left by the user is obtained after authorization by the user.

As an optional example, the preset amount range is specifically an upper limit of a release budget, and the preset withholding amount range is specifically an upper limit of a withholding amount. That is, when the release index of the release region is the release consumption amount and the release consumption amount of the release region reaches the release preset upper limit, it indicates that the release region meets the corresponding release condition. And when the throwing index of the throwing area is the reserve amount and the reserve amount of the throwing area reaches the upper limit of the reserve amount, indicating that the throwing area meets the corresponding throwing condition.

It should be noted that the drop zone may correspond to one or more drop indicators. When the target content is an advertisement, the number of the placement indexes corresponding to the placement area may be 2. For example, one of the placement indexes corresponding to the placement areas is the placement consumption amount, and the other one of the placement indexes is the investment amount. It is understood that the number and specific content of the placement indicators corresponding to each placement region may be the same or different, and are determined according to actual situations and are not limited herein.

It is understood that the split-area delivery conditions can be regarded as a combination of conditions, and the combination of conditions includes a delivery index for each delivery area and a delivery condition corresponding to each delivery area. In practical application, a plurality of regional delivery conditions, that is, a plurality of condition combinations, may be set. And selecting a proper sub-region putting condition from the plurality of sub-region putting conditions for use.

As an optional example, when the content platform is an advertisement platform, the target object is a commodity, and the target content is an advertisement of the commodity, the regional delivery condition corresponding to the target object may be set in a commodity library under the advertiser account. Specifically, the delivery condition setting unit may set the commodity information of the commodity in the commodity library, and set the delivery condition for each region of the commodity in the commodity information.

In a possible implementation manner, after the condition for launching the sub-area is set, the method further includes the following steps:

and associating each delivery plan with the sub-region delivery conditions so as to add each delivery plan to the budget calculation service corresponding to the sub-region delivery conditions.

The regional delivery condition corresponds to budget calculation service, and the budget calculation service is provided by the content platform. The budget calculation service is used for calculating the release indexes of each release area. And associating each delivery plan with the regional delivery conditions, namely establishing a corresponding relation between each delivery plan and the regional delivery conditions. And after associating each delivery plan with the sub-region delivery conditions, automatically adding the delivery plan associated with the sub-region delivery conditions to the budget calculation service corresponding to the sub-region delivery conditions.

As an optional example, the delivery plan corresponds to a delivery plan identifier, and the sub-region delivery condition corresponds to a condition identifier. In one or more embodiments, the regional delivery conditions may also be altered in the commodity library. After the regional delivery conditions are changed, based on the delivery plan corresponding to the delivery plan identifier and the regional delivery condition identifier, the regional delivery conditions associated with the delivery plan are automatically and synchronously updated, and the regional delivery conditions corresponding to the budget calculation service are automatically and synchronously updated.

Based on the above, in a possible implementation manner, an embodiment of the present application provides a specific implementation manner that, in S103, in a release process, when a release area satisfies a release condition corresponding to a release area, the release area in each release plan is removed until each release area satisfies the corresponding release condition, including:

d1: and in the release process, obtaining the release indexes of each release area calculated by the budget calculation service.

It can be understood that when the release condition corresponding to the release area is that any release index of the release area satisfies the preset range corresponding to the release index, the release index of each release area needs to be calculated first. And then, judging whether a preset range corresponding to the release index is met or not based on the calculated release index of the release area.

Specifically, a delivery index for each delivery area is calculated by a budget calculation service. As an alternative example, the placement index of the placement area is obtained by adding the sub-placement indexes of the placement areas in the respective placement plans.

It can be understood that each placement plan has the same placement area, and the placement indexes of the placement areas are obtained by adding the sub-placement indexes of the placement areas in the respective placement plans. For example, the placement index for city 1 is the placement spending amount. The investment cost of city 1 under the current release plan 1 is 10 ten thousand yuan, that is, the sub-release index of city 1 in the release plan 1 reaches 10 ten thousand yuan. The investment cost amount of city 1 under the current delivery plan 2 is 20 ten thousand yuan, that is, the sub delivery index of city 1 in the delivery plan 2 reaches 20 ten thousand yuan. The total current investment cost of city 1 can be calculated to be 30 ten thousand yuan, that is, the investment index of city 1 reaches 30 ten thousand yuan at present.

As an optional example, after the sub-delivery indexes of the delivery areas in each delivery plan are sent to the target service system corresponding to the delivery indexes in the content platform by the budget calculation service, the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area are obtained and returned to the budget calculation service by the target service system according to the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area.

In specific implementation, the budget calculation service sends the object identifier of the target object, the plan identifier of each delivery plan and the area identifier of the delivery area to the target service system corresponding to the delivery index in the content platform, so that after the target service system corresponding to the delivery index receives the identifiers, the target service system obtains the sub-delivery indexes of each delivery area in each delivery plan according to the identifiers, and returns the obtained sub-delivery indexes of each delivery area in each delivery plan to the budget calculation service.

When the target object is a commodity, the object identifier of the target object may be a commodity ID. The plan identification of the delivery plan may be a plan ID. When the delivery area is a city, the area identification of the delivery area may be a city ID. For example, the commodity ID is building _ ID1, the ID of the delivery plan 1 is ad _ ID1, and the ID of the delivery plan 2 is ad _ ID2. The ID of city 1 is city-ID1, the ID of city 2 is city-ID2, and the ID of city 3 is city-ID3. The target service system can determine specific commodities according to the building _ id 1. Further, an investment plan 1 and an investment plan 2 under the commodity are determined from ad _ id1 and ad _ id2, and a city 1, a city 2, and a city 3 under each investment plan are determined from city-id1, city-id2, and city-id3. Further, the sub-placement index of city 1, the sub-placement index of city 2, and the sub-placement index of city 3 in placement plan 1 may be extracted, and the sub-placement index of city 1, the sub-placement index of city 2, and the sub-placement index of city 3 in placement plan 2 may be extracted.

And finally, returning the extracted sub-delivery indexes of each delivery area in each delivery plan to the budget calculation service. That is, the sub-delivery index for city 1, the sub-delivery index for city 2, and the sub-delivery index for city 3 in delivery plan 1 are returned to the budget calculation service, and the sub-delivery index for city 1, the sub-delivery index for city 2, and the sub-delivery index for city 3 in delivery plan 2 are returned to the budget calculation service. Thus, after the budget calculation service receives the budget, the sub-placement index for city 1 in placement plan 1 and the sub-placement index for city 1 in placement plan 2 are added to obtain the placement index for city 1. And adding the sub-delivery index of the city 2 under the delivery plan 1 and the sub-delivery index of the city 2 under the delivery plan 2 to obtain the delivery index of the city 2. The sub-placement index for city 3 in placement plan 1 and the sub-placement index for city 3 in placement plan 2 are added to obtain the placement index for city 3.

It is understood that the above example has been described with the placement index as 1, and for example, the placement indexes of the placement areas in the above example are the amount of the reserve. If the number of the releasing indexes of each releasing area is 2, if the releasing consumption amount and the remaining amount are, the implementation process is similar, and the description is omitted here. It is only necessary to note that, under different delivery indexes, different target service systems obtain corresponding sub-delivery indexes. For example, when the release index of the release region is the amount of the reserved resources, the target service system corresponding to the release index is the customer relationship management system. Namely, the amount of the reserve of the delivery area under each delivery plan is obtained by the customer relationship management system. And when the release index of the release area is the release consumption amount, the target service system corresponding to the release index is a data consumption service system. That is, the data consumption service system acquires the investment amount of each investment region under each investment plan. The customer relationship management system can be used for counting the remaining resources under various conditions. The data consumption service system can be used for counting the released consumption amount in various situations. The customer relation management system and the data consumption service system are both target service systems in a content platform (particularly an advertisement platform).

D2: and when any release index of the release areas meets the preset range corresponding to the release index, stopping releasing to the release areas, and removing the release areas in each release plan until each release area meets the corresponding release condition.

And after the release indexes of each release area calculated by the budget calculation service are obtained, the release indexes of each release area in the budget calculation service are monitored all the time. And when any release index of the release area meets a preset range corresponding to the release index, stopping releasing to the release area. It can be understood that there may be a plurality of release indexes of the release area, and release to the release area can be stopped only if any release index satisfies the corresponding preset range.

Based on the contents of D1-D2, the method and the system realize the monitoring of the release indexes of the release areas based on the budget calculation service and the target service system, and can remove the release areas meeting the release conditions from each release plan in time.

As an alternative example, during the delivery process, a new delivery plan may also be created based on the target object. The placement areas in the created new placement plan are the same as the placement areas in the previously created placement plan. At this time, the new delivery plan is associated with the sub-region delivery conditions, so that the new delivery plan is added to the budget calculation service corresponding to the sub-region delivery conditions for monitoring.

Referring to fig. 2, fig. 2 is a schematic diagram of an exemplary application scenario provided in the embodiment of the present application. In an application scenario where the content platform is an advertisement platform, the target object is a commodity, and the target content is an advertisement, as shown in fig. 2, a content creator may create commodity information of a commodity, such as a vehicle commodity of xx model, in a commodity library. In response to a creation operation of a commodity by a content creator, the advertisement platform may acquire commodity information of the commodity. The content creator creates a delivery plan 1 and a delivery plan 2 for the commodity. In response to the creation operation of the placement plan 1 and the placement plan 2 for the commodity by the content creator, the advertisement platform may acquire the placement plan 1 and the placement plan 2. At least advertisement 1 for the commodity and city 1, city 2, and city 3 to which advertisement 1 is to be delivered are included in delivery plan 1. At least advertisement 2 for the item and city 1, city 2, and city 3 to which advertisement 2 is to be placed are included in placement plan 2.

In addition, the content creator may set a regional delivery condition for the commodity in the commodity library. When creating the regional delivery condition, the content creator determines that the delivery index of city 1 is the delivery consumption amount, the delivery index of city 2 is the delivery consumption amount, and the delivery index of city 3 is the delivery consumption amount. And setting corresponding releasing conditions for each city. For example, city 1 corresponds to a delivery condition that the delivery consumption amount satisfies the upper limit of the delivery budget of 50 ten thousand yuan, city 2 corresponds to a delivery condition that the delivery consumption amount satisfies the upper limit of the delivery budget of 40 ten thousand yuan, and city 3 corresponds to a delivery condition that the delivery consumption amount satisfies the upper limit of the delivery budget of 30 ten thousand yuan. And responding to the setting operation of the content creator on the regional delivery conditions corresponding to the commodity, and acquiring the regional delivery conditions corresponding to the commodity.

Furthermore, the regional delivery conditions corresponding to the commodities are synchronized from the commodity library to the budget calculation service. And the budget calculation service corresponding to the regional delivery conditions is used for realizing the calculation of the delivery indexes of all cities in the regional delivery conditions. And respectively associating the delivery plan 1 and the delivery plan 2 corresponding to the commodities with the regional delivery conditions corresponding to the commodities so as to add the delivery plan 1 and the delivery plan 2 to the budget calculation service corresponding to the regional delivery conditions. And acquiring target user terminals in cities 1, 2 and 3 under the delivery plan 1 based on the model parameters of the delivery plan 1 and the content delivery model. And obtaining target user terminals in the city 1, the city 2 and the city 3 under the delivery plan 2 based on the model parameters of the delivery plan 2 and the content delivery model.

The advertising platform provides a schedule control service system that includes a placement engine. The delivery engine delivers the advertisement 1 in the delivery plan 1 to the target user terminals in the cities 1, 2 and 3 under the delivery plan 1 according to the delivery plan 1. And according to delivery plan 2, delivering advertisement 2 in delivery plan 2 to target user terminals in city 1, city 2 and city 3 under delivery plan 2.

After the delivery, the budget calculation service calculates the delivery consumption amount of city 1 in real time to determine whether the delivery consumption amount of city 1 reaches the delivery budget upper limit, calculates the delivery consumption amount of city 2 in real time to determine whether the delivery consumption amount of city 2 reaches the delivery budget upper limit, and calculates the delivery consumption amount of city 3 in real time to determine whether the delivery consumption amount of city 3 reaches the delivery budget upper limit. The plan control service system also includes a data center system. When the investment amount of the release in the city 1 reaches the release pre-calculation upper limit corresponding to the city 1, the pre-calculation service notifies the data center system, so that the data center system removes the city 1 in the release plan 1 and the release plan 2.

In a specific implementation, the product ID, the city 1 ID, the delivery plan 1 ID, and the delivery plan 2 ID may be transmitted to the plan control service system. The plan control service system identifies a commodity, a city 1, an impression plan 1, and an impression plan 2 based on the commodity ID, the ID of the city 1, the ID of the impression plan 1, and the ID of the impression plan 2, and excludes the city 1 from the city 1 of the impression plan 1 and the impression plan 2. In addition, the plan control service system can also transmit the commodity ID, the city ID and the delivery plan to the budget calculation service so as to acquire corresponding data from the budget calculation service.

As shown in fig. 2, when the placement indexes of city 1, city 2, and city 3 are all placement cost amounts, the budget calculation service may acquire, by the data consumption service system, a placement cost amount of city 1, a placement cost amount of city 2, and a placement cost amount of city 3 on placement plan 1, and acquire a placement cost amount of city 1, a placement cost amount of city 2, and a placement cost amount of city 3 on placement plan 2. Furthermore, the budget calculation service may determine the sum of the investment amount for delivery in city 1 under the delivery plan 1 and the investment amount for delivery in city 1 under the delivery plan 2 as the investment amount for delivery in city 1; determining the sum of the throwing consumption amount of the city 2 under the throwing plan 1 and the throwing consumption amount of the city 2 under the throwing plan 2 as the throwing consumption amount of the city 2; the sum of the placement cost amount for city 3 under placement plan 1 and the placement cost amount for city 3 under placement plan 2 is determined as the placement cost amount for city 3.

It is understood that, when the release indexes of the respective cities are the amount of reserves, the budget calculation service may obtain, through the customer relationship management system, the amount of reserves of city 1, the amount of reserves of city 2, and the amount of reserves of city 3 under the release plan 1, and obtain the amount of reserves of city 1, the amount of reserves of city 2, and the amount of reserves of city 3 under the release plan 2. Further, the amount of the withheld resources of city 1 is the sum of the amount of the withheld resources of city 1 under the delivery plan 1 and the amount of the withheld resources of city 1 under the delivery plan 2; the amount of the withheld resources of the city 2 is the sum of the amount of the withheld resources of the city 2 under the release plan 1 and the amount of the withheld resources of the city 2 under the release plan 2; the amount of capital withheld for city 3 is the sum of the amount of capital withheld for city 3 under delivery plan 1 and the amount of capital withheld for city 3 under delivery plan 2. Furthermore, the preset computing service can determine whether the amount of the reserved funds of the city 1, the city 2 and the city 3 reaches the corresponding upper limit of the amount of the reserved funds. As an alternative example, data transfer between the budget computing service and the customer relationship management system may be in the form of Kafka messages.

It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.

The present application can further combine to provide more implementations on the basis of the implementations provided by the above aspects.

Based on the content delivery method provided by the foregoing method embodiment, an embodiment of the present application further provides a content delivery device, and the content delivery device will be described below with reference to the accompanying drawings. Because the principle of solving the problem of the device in the embodiment of the present disclosure is similar to that of the method for delivering the content in the embodiment of the present disclosure, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.

Fig. 3 is a schematic structural diagram of a content delivery apparatus according to an embodiment of the present application. As shown in fig. 3, the content delivery apparatus includes:

a first obtaining unit 301, configured to obtain at least one delivery plan of a target object in response to a delivery plan creation operation on the target object in a content platform; the delivery plans comprise target contents of the target object and each delivery plan comprises the same delivery area; the number of the throwing areas is multiple;

a delivery unit 302, configured to deliver, according to each delivery plan, target content of the target object in the delivery plan to target user terminals in multiple delivery areas under the delivery plan;

the processing unit 303 is configured to, in the release process, remove the release area in each release plan when the release area satisfies the release condition corresponding to the release area until each release area satisfies the corresponding release condition.

In one possible implementation, the apparatus further includes:

a condition setting unit, configured to, before launching the target content of the target object in the launch plan to target user terminals in multiple launch areas under the launch plan according to each launch plan, obtain a sub-area launch condition corresponding to the target object in response to a setting operation on the sub-area launch condition corresponding to the target object; the regional throwing conditions comprise every throwing condition corresponding to the throwing region, and the throwing condition corresponding to the throwing region is that any throwing index of the throwing region meets a preset range corresponding to the throwing index.

In a possible implementation manner, when the target content is an advertisement, the delivery index is a delivery consumption amount or a reserve amount; when the putting index is the putting consumption amount, the preset range corresponding to the putting index is a preset amount range; and when the releasing index is the reserved amount, the preset range corresponding to the releasing index is a preset reserved amount range.

In one possible implementation, the apparatus further includes:

the association unit is used for associating each release plan with the sub-area release condition so as to add each release plan to the budget calculation service corresponding to the sub-area release condition;

the processing unit 303 includes:

the acquiring subunit is configured to acquire, in the release process, a release index of each release area calculated by the budget calculation service;

and the processing subunit is used for stopping the release to the release areas when any release index of the release areas meets the preset range corresponding to the release index, and removing the release areas in each release plan until each release area meets the corresponding release condition.

In a possible implementation manner, the placement index of the placement area is obtained by adding up sub-placement indexes of the placement areas in the respective placement plans.

In a possible implementation manner, after the budget calculation service sends the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to the target service system corresponding to the delivery index in the content platform, the target service system obtains and returns the target object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to the budget calculation service.

In a possible implementation manner, the apparatus further includes a second obtaining unit, configured to obtain target user terminals of a plurality of delivery areas under the delivery plan;

the second obtaining unit is specifically configured to:

inputting characteristic data of each releasing user in a plurality of releasing areas under the releasing plan into a content releasing model corresponding to the releasing plan, and acquiring a predicted triggering probability which is output by the content releasing model and corresponds to each releasing user;

determining the releasing users corresponding to the prediction trigger probability meeting a preset probability range as target releasing users in a plurality of releasing areas under the releasing plan; and the terminal corresponding to the target release user is a target user terminal.

In one possible implementation, the apparatus further includes:

a third obtaining unit, configured to obtain content delivery result data of a plurality of delivery areas under the delivery plan; the content delivery result data comprises characteristic data of target delivery users in a plurality of delivery areas under the delivery plan and actual trigger probability corresponding to the target delivery users;

a fourth obtaining unit, configured to input feature data of target users who are delivered to multiple delivery areas under the delivery plan into a content delivery model corresponding to the delivery plan, and obtain a predicted trigger probability, which is output by the content delivery model and corresponds to the target users;

and the training unit is used for training the content delivery model according to the predicted trigger probability corresponding to the target delivery user and the actual predicted trigger probability corresponding to the target delivery user.

Based on the content delivery method provided by the above method embodiment, the present application further provides an electronic device, including: one or more processors; a storage device, on which one or more programs are stored, which when executed by the one or more processors, cause the one or more processors to implement the content delivery method of any of the embodiments described above.

Referring now to FIG. 4, shown is a schematic diagram of an electronic device 1300 suitable for use in implementing embodiments of the present application. The terminal device in the embodiment of the present application may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a Digital broadcast receiver, a PDA (Personal Digital Assistant), a PAD (Portable android device), a PMP (Portable multimedia Player), a car terminal (e.g., car navigation terminal), and the like, and a fixed terminal such as a Digital TV (television), a desktop computer, and the like. The electronic device shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.

As shown in fig. 4, electronic device 1300 may include a processing device (e.g., central processing unit, graphics processor, etc.) 1301 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 1302 or a program loaded from a storage device 1306 into a Random Access Memory (RAM) 1303. In the RAM1303, various programs and data necessary for the operation of the electronic apparatus 1300 are also stored. The processing device 1301, the ROM1302, and the RAM1303 are connected to each other via a bus 1304. An input/output (I/O) interface 1305 is also connected to bus 1304.

Generally, the following devices may be connected to the I/O interface 1305: input devices 1306 including, for example, touch screens, touch pads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, and the like; an output device 1307 including, for example, a Liquid Crystal Display (LCD), speaker, vibrator, etc.; storage devices 1306 including, for example, magnetic tape, hard disk, and the like; and a communication device 1309. The communications device 1309 may allow the electronic device 1300 to communicate wirelessly or by wire with other devices to exchange data. While fig. 4 illustrates an electronic device 1300 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to embodiments of the present application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication device 1309, or installed from the storage device 1306, or installed from the ROM 1302. The computer program, when executed by the processing apparatus 1301, performs the above-described functions defined in the methods of the embodiments of the present application.

The electronic device provided by the embodiment of the present application and the content delivery method provided by the embodiment of the present application belong to the same inventive concept, and technical details that are not described in detail in the embodiment of the present application can be referred to the embodiment of the present application, and the embodiment of the present application have the same beneficial effects.

Based on the content delivery method provided in the foregoing method embodiment, an embodiment of the present application provides a computer readable medium, on which a computer program is stored, where the program is executed by a processor to implement the content delivery method according to any one of the foregoing embodiments.

It should be noted that the computer readable medium mentioned above in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to perform the content delivery method.

Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present application may be implemented by software or hardware. Where the name of a unit/module does not in some cases constitute a limitation on the unit itself, for example, a voice data collection module may also be described as a "data collection module".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), system on a chip (SOCs), complex Programmable Logic Devices (CPLDs), and the like.

In the context of this application, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

According to one or more embodiments of the present application, [ example one ] there is provided a content delivery method, the method comprising:

According to one or more embodiments of the present application, in example two, before target content of the target object in the delivery plan is delivered to target user terminals of a plurality of delivery areas under the delivery plan according to each delivery plan, the method further includes:

responding to the setting operation of the regional releasing condition corresponding to the target object, and acquiring the regional releasing condition corresponding to the target object; the regional throwing conditions comprise every throwing condition corresponding to the throwing region, and the throwing condition corresponding to the throwing region is that any throwing index of the throwing region meets a preset range corresponding to the throwing index.

According to one or more embodiments of the present application, in example three, there is provided a content delivery method, when the target content is an advertisement, the delivery index is a delivery consumption amount or a reserve amount; when the putting index is the putting consumption amount, the preset range corresponding to the putting index is a preset amount range; and when the releasing index is the reserved amount, the preset range corresponding to the releasing index is a preset reserved amount range.

According to one or more embodiments of the present application, [ example four ] there is provided a content delivery method, the method further comprising:

associating each delivery plan with the sub-area delivery condition so as to add each delivery plan to budget calculation service corresponding to the sub-area delivery condition;

in the release process, when the release area satisfies the release condition corresponding to the release area, removing the release area in each release plan until each release area satisfies the corresponding release condition, including:

in the release process, obtaining release indexes of each release area calculated by the budget calculation service;

and when any release index of the release areas meets the preset range corresponding to the release index, stopping releasing to the release areas, and removing the release areas in each release plan until each release area meets the corresponding release condition.

According to one or more embodiments of the present application, in an example v, a content delivery method is provided, where a delivery index of a delivery area is obtained by adding sub-delivery indexes of the delivery areas in each delivery plan.

According to one or more embodiments of the present application, an [ example six ] provides a content delivery method, where after the budget calculation service sends the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to a target service system corresponding to the delivery index in the content platform, the target service system obtains and returns the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to the budget calculation service.

According to one or more embodiments of the present application, an [ example seven ] provides a content delivery method, wherein an acquisition process of target user terminals of a plurality of delivery areas under a delivery plan includes:

According to one or more embodiments of the present application, [ example eight ] there is provided a content delivery method, the method further comprising:

acquiring content delivery result data of a plurality of delivery areas under the delivery plan; the content delivery result data comprises characteristic data of target delivery users in a plurality of delivery areas under the delivery plan and actual trigger probability corresponding to the target delivery users;

inputting feature data of target releasing users of a plurality of releasing areas under the releasing plan into a content releasing model corresponding to the releasing plan, and acquiring a predicted triggering probability corresponding to the target releasing users output by the content releasing model;

and training the content delivery model according to the predicted trigger probability corresponding to the target delivery user and the actual predicted trigger probability corresponding to the target delivery user.

According to one or more embodiments of the present application, an [ example nine ] provides a content delivery apparatus, including a first obtaining unit configured to obtain at least one delivery plan of a target object in response to a delivery plan creation operation for the target object in a content platform; the delivery plans comprise target contents of the target object and each delivery plan comprises the same delivery area; the number of the throwing areas is multiple;

According to one or more embodiments of the present application, [ example ten ] there is provided a content delivery apparatus, the apparatus further comprising:

a condition setting unit, configured to, before launching the target content of the target object in the launch plan to target user terminals in multiple launch areas under the launch plan according to each launch plan, obtain a sub-area launch condition corresponding to the target object in response to a setting operation on the sub-area launch condition corresponding to the target object; the regional throwing conditions comprise every throwing condition corresponding to the throwing region, and the throwing condition corresponding to the throwing region is that any throwing index of the throwing region meets the preset range corresponding to the throwing index.

According to one or more embodiments of the present application, [ example eleven ] there is provided a content delivery apparatus, wherein when the target content is an advertisement, the delivery index is a delivery consumption amount or a reserve amount; when the putting index is the putting consumption amount, the preset range corresponding to the putting index is a preset amount range; and when the releasing index is the reserved amount, the preset range corresponding to the releasing index is a preset reserved amount range.

According to one or more embodiments of the present application, [ example twelve ] there is provided a content delivery apparatus, the apparatus further comprising:

the processing unit 303 includes:

According to one or more embodiments of the present application, in an embodiment, a content delivery apparatus is provided, wherein a delivery index of a delivery area is obtained by adding sub delivery indexes of the delivery areas in each delivery plan.

According to one or more embodiments of the present application, an [ example fourteen ] content delivery apparatus is provided, where after the budget calculation service sends the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to a target service system corresponding to the delivery index in the content platform, the target service system obtains and returns the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to the budget calculation service.

According to one or more embodiments of the present application, [ example fifteen ] there is provided a content delivery apparatus, the apparatus further comprising a second obtaining unit configured to obtain target user terminals of a plurality of delivery areas under the delivery plan;

the second obtaining unit is specifically configured to:

According to one or more embodiments of the present application, [ example sixteen ] there is provided a content delivery apparatus, the apparatus further comprising:

a fourth obtaining unit, configured to input feature data of target released users in multiple release areas under the release plan into a content release model corresponding to the release plan, and obtain a predicted trigger probability, which is output by the content release model and corresponds to the target released users;

According to one or more embodiments of the present application, there is provided an electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

when executed by the one or more processors, cause the one or more processors to implement the content delivery method of any of the embodiments.

According to one or more embodiments of the present application, an eighteenth example provides a computer-readable storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the content delivery method of any of the embodiments.

It should be noted that, in the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the system or the device disclosed by the embodiment, the description is simple because the system or the device corresponds to the method disclosed by the embodiment, and the relevant points can be referred to the method part for description.

It should be understood that in the present application, "at least one" means one or more, "a plurality" means two or more. "and/or" for describing an association relationship of associated objects, indicating that there may be three relationships, e.g., "a and/or B" may indicate: only A, only B and both A and B are present, wherein A and B may be singular or plural. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "at least one of the following" or similar expressions refer to any combination of these items, including any combination of single item(s) or plural items. For example, at least one (one) of a, b, or c, may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.

It is further noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or apparatus that comprises the element.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.

The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A method for content delivery, the method comprising:

2. The method of claim 1, wherein prior to delivering the target content of the target object in the delivery plan to the target user terminals of the plurality of delivery areas under the delivery plan according to each of the delivery plans, the method further comprises:

3. The method according to claim 2, wherein when the target content is an advertisement, the delivery index is a delivery consumption amount or a set aside amount; when the putting index is the putting consumption amount, the preset range corresponding to the putting index is a preset amount range; and when the releasing index is the reserved amount, the preset range corresponding to the releasing index is a preset reserved amount range.

4. A method according to claim 2 or 3, characterized in that the method further comprises:

5. The method according to claim 4, wherein the placement index for the placement area is obtained by adding sub-placement indexes for the placement area in each of the placement plans.

6. The method according to claim 5, wherein after the budget calculation service sends the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to the target service system corresponding to the delivery index in the content platform, the target service system obtains and returns the object identifier of the target object, the plan identifier of each delivery plan, and the area identifier of the delivery area to the budget calculation service.

7. The method of claim 1, wherein the obtaining of the target user terminals for the plurality of delivery areas under the delivery plan comprises:

determining the releasing users corresponding to the predicted trigger probability meeting a preset probability range as target releasing users in a plurality of releasing areas under the releasing plan; and the terminal corresponding to the target release user is a target user terminal.

8. The method of claim 1 or 7, further comprising:

inputting characteristic data of target releasing users of a plurality of releasing areas under the releasing plan into a content releasing model corresponding to the releasing plan, and acquiring a predicted triggering probability corresponding to the target releasing users output by the content releasing model;

9. A content delivery apparatus, the apparatus comprising:

the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for responding to the launching plan creating operation of a target object in a content platform and acquiring at least one launching plan of the target object; the delivery plans comprise target contents of the target object and each delivery plan comprises the same delivery area; the number of the throwing areas is multiple;

the delivery unit is used for delivering the target content of the target object in the delivery plan to target user terminals of a plurality of delivery areas under the delivery plan according to each delivery plan;

10. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the content delivery method of any of claims 1-8.

11. A computer-readable storage medium, having stored thereon a computer program, wherein the computer program, when being executed by a processor, is adapted to carry out a method of content delivery according to any of claims 1-8.