CN115345646A - Information sending method, device, equipment and computer readable storage medium - Google Patents

Information sending method, device, equipment and computer readable storage medium Download PDF

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CN115345646A
CN115345646A CN202210854150.3A CN202210854150A CN115345646A CN 115345646 A CN115345646 A CN 115345646A CN 202210854150 A CN202210854150 A CN 202210854150A CN 115345646 A CN115345646 A CN 115345646A
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identifier
information
identification
universal
root
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CN115345646B (en
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宋一民
范翔
金银玉
沈皓
邹强
何东杰
单进勇
蔡超超
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Beijing Shudu Technology Co ltd
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Beijing Shudu Technology Co ltd
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
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    • G06Q30/0271—Personalized advertisement

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Abstract

The application discloses an information sending method, an information sending device, information sending equipment and a computer readable storage medium. The method applied to the information sending end comprises the following steps: receiving a first general identification sent by a terminal device, wherein the first general identification is a general identification of a first information receiving end running in the terminal device, the first general identification is generated based on a root identification of the terminal device, the root identification of the terminal device is generated based on identity information of the terminal device, and an agent node of the first information receiving end is a second agent node; determining a second universal identifier corresponding to the first universal identifier in at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on a root identifier of the terminal equipment; and sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identification. The method and the device can improve the matching degree of information sending, and provide functions such as sample alignment for privacy calculation.

Description

Information sending method, device, equipment and computer readable storage medium
Technical Field
The present application belongs to the field of communications technologies, and in particular, to an information sending method, apparatus, device, and computer readable storage medium.
Background
At present, the internet huge heads respectively have own ecological systems. In their ecosystems, they can use their own internal account systems to correspond to specific audiences, and synthesize user figures, and perform accurate advertisement delivery based on user pictures.
However, the account hierarchy of each internet grand is independent. Thus, when an advertiser in the internet big head 1 wants to deliver information such as advertisements on the media in the internet big head 2, audience identification cannot be performed, and the matching degree of information delivery is low.
Disclosure of Invention
The embodiment of the application provides an information sending method, an information sending device, information sending equipment and a computer readable storage medium, and aims to solve the problem that in the prior art, due to the fact that account systems of all internet macros are mutually independent, matching degree of information delivery is low when information delivery is carried out across an ecosystem.
In a first aspect, an embodiment of the present application provides an information sending method, which is applied to an information sending end, where a proxy node of the information sending end is a first proxy node; the method comprises the following steps:
receiving a first general identification sent by a terminal device, wherein the first general identification is a general identification of a first information receiving end running in the terminal device, the first general identification is generated based on a root identification of the terminal device, the root identification of the terminal device is generated based on identity information of the terminal device, and an agent node of the first information receiving end is a second agent node;
determining a second universal identifier corresponding to the first universal identifier in at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on a root identifier of the terminal equipment;
and sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identification.
In a second aspect, an embodiment of the present application provides an information sending method, which is applied to a universal identifier platform, and the method includes:
generating a corresponding relation between a first root identifier and at least two general identifiers, wherein the first root identifier is a root identifier of a terminal device and is generated based on identity information of the terminal device, and the at least two general identifiers are general identifiers corresponding to proxy nodes generated based on the first root identifier;
generating a target corresponding relation according to the first root identifier and the at least two general identifiers with the corresponding relation, wherein the target corresponding relation is the corresponding relation between the root identifier and the general identifiers corresponding to the agent nodes;
and sending the target corresponding relation to an information sending end.
In a third aspect, an embodiment of the present application provides an information sending apparatus, which is applied to an information sending end, where a proxy node of the information sending end is a first proxy node; the device comprises:
the receiving module is used for receiving a first general identification sent by a terminal device, wherein the first general identification is a general identification running at a first information receiving end of the terminal device, the first general identification is generated based on a root identification of the terminal device, the root identification of the terminal device is generated based on identity information of the terminal device, and an agent node of the first information receiving end is a second agent node;
a determining module, configured to determine, from at least two general identifiers corresponding to the first proxy node, a second general identifier corresponding to the first general identifier, where the second general identifier is generated based on a root identifier of the terminal device;
and the first sending module is used for sending the target information to the first information receiving end according to the characteristic information corresponding to the second universal identification.
In a fourth aspect, an embodiment of the present application provides an information sending apparatus, including:
the first generation module is used for generating a corresponding relation between a first root identifier and at least two general identifiers, wherein the first root identifier is a root identifier of the terminal equipment and is generated based on identity information of the terminal equipment, and the at least two general identifiers are general identifiers corresponding to the proxy nodes generated based on the first root identifier;
a second generating module, configured to generate a target correspondence according to the first root identifier and the at least two general identifiers having a correspondence, where the target correspondence is a correspondence between the root identifier and the general identifiers corresponding to the agent nodes;
and the second sending module is used for sending the target corresponding relation to the information sending end.
In a fifth aspect, an embodiment of the present application provides an information sending apparatus, including:
a processor and a memory storing computer program instructions;
the processor, when executing the computer program instructions, implements the information transmission method according to the first aspect or the second aspect.
In a sixth aspect, the present application provides a computer storage medium, where the computer storage medium has stored thereon computer program instructions, and the computer program instructions, when executed by a processor, implement the information sending method according to the first aspect or the second aspect.
In a seventh aspect, this application embodiment provides a computer program product, where instructions in the computer program product, when executed by a processor of an electronic device, cause the electronic device to perform the information sending method according to the first aspect or the second aspect.
In the embodiment of the application, for a certain terminal device, the common identifiers of different proxy nodes are generated based on the root identifier of the terminal device, and the root identifier of the terminal device is generated based on the identity information of the terminal device. For the information sending end and the information receiving end which are different from the agent node, after the information sending end receives the first general identification of the information receiving end, the information sending end can determine a second general identification which corresponds to the same root identification with the general root identification and belongs to the agent node of the information receiving end, and then target information can be pushed to the information receiving end according to the characteristic information corresponding to the second general identification. Therefore, through the embodiment of the application, the universal identifications corresponding to the same terminal device in different agent nodes can be associated, so that even if the information sending end and the information receiving end belong to different agent nodes, accurate delivery of information can be achieved, the matching degree of information sending can be improved, and functions such as sample alignment are provided for privacy calculation.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required to be used in the embodiments of the present application will be briefly described below, and for those skilled in the art, other drawings may be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram of a generic identifier generation provided by an embodiment of the present application;
fig. 2 is a schematic diagram of an information sending method according to an embodiment of the present application;
fig. 3 is a second schematic diagram of an information sending method according to an embodiment of the present application;
FIG. 4 is a second schematic diagram of the generation of a universal identifier provided in the embodiments of the present application;
fig. 5a is a third schematic diagram of an information sending method according to an embodiment of the present application;
fig. 5b is a fourth schematic diagram of an information sending method according to an embodiment of the present application;
fig. 5c is a fifth schematic diagram of an information sending method according to an embodiment of the present application;
FIG. 6 is a third schematic diagram of the generation of a universal mark provided by the embodiment of the present application;
FIG. 7 is a fourth schematic diagram of generic token generation provided by an embodiment of the present application;
fig. 8 is a schematic structural diagram of an information sending apparatus according to an embodiment of the present application;
fig. 9 is a second schematic structural diagram of an information sending apparatus according to an embodiment of the present application;
fig. 10 is a schematic structural diagram of an information sending apparatus according to an embodiment of the present application.
Detailed Description
Features of various aspects and exemplary embodiments of the present application will be described in detail below, and in order to make objects, technical solutions and advantages of the present application more apparent, the present application will be further described in detail below with reference to the accompanying drawings and specific embodiments. It should be understood that the specific embodiments described herein are merely illustrative of, and not restrictive on, the present application. It will be apparent to one skilled in the art that the present application may be practiced without some of these specific details. The following description of the embodiments is merely intended to provide a better understanding of the present application by illustrating examples thereof.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising 8230; \8230;" comprises 8230; "does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.
For convenience of understanding, some contents related to the embodiments of the present application are described below:
in the embodiment of the present application, the universal identifier related to the terminal device is generated in a three-stage manner, specifically, as shown in fig. 1, the universal identifier related to the terminal device is generated by the universal identifier platform based on the root identifier of the terminal device, and the root identifier of the terminal device is generated based on the identity information of the terminal device. By adding the root identification between the identity information and the universal identification, the direct contact between the identity information and the universal identification can be cut off, so that the universal identification cannot reversely deduce the identity information, and the privacy safety of a user can be protected.
The generic identity associated with the terminal device may comprise at least one of: a universal identification of the terminal device; and the universal identification is operated at the information receiving end of the terminal equipment. In practical application, the information receiving end may be: an Application (APP), an applet, a Wireless Application Protocol (WAP), and the like.
The identity information of the terminal device may comprise at least one of: information of a Subscriber Identity Module (SIM) of the terminal device, a device number, and the like. The root identifier of the terminal device is generated based on the identity information of the terminal device, and it can be understood that one terminal device corresponds to only one root identifier due to the uniqueness of the identity information.
In the embodiment of the application, a user can register an account under each agent node through terminal equipment respectively, and trigger a universal identification platform to generate at least one universal identification corresponding to each agent node for the user according to a root identification of the terminal equipment, so as to obtain K universal identifications, wherein K is a positive integer. Since the K universal identities are generated based on the same root identity, it can be understood that the K universal identities all correspond to the same root identity.
The embodiments of the present application are described in detail below with reference to the accompanying drawings through some embodiments and application scenarios thereof.
Referring to fig. 2, fig. 2 is a schematic diagram of an information sending method provided in an embodiment of the present application. The information sending method shown in fig. 2 may be applied to an information sending end, where a proxy node of the information sending end is a first proxy node.
As shown in fig. 2, the information transmitting method may include the steps of:
step 201, receiving a first general identifier sent by a terminal device, where the first general identifier is a general identifier running at a first information receiving end of the terminal device, the first general identifier is generated based on a root identifier of the terminal device, the root identifier of the terminal device is generated based on identity information of the terminal device, and an agent node at the first information receiving end is a second agent node.
In specific implementation, the terminal device may actively or based on a request of the information sending terminal, send a general identifier of the first information receiving terminal, that is, the first general identifier, to the information sending terminal under the condition that an access request for the first information receiving terminal is received, so that the information sending terminal identifies a user requesting to access the first information receiving terminal according to the first general identifier, and then sends information to the user according to a user image of the user at the first proxy node, thereby implementing accurate delivery of information and improving the matching degree of information sending.
In this embodiment of the present application, the agent nodes of the first information receiving end and the information sending end are different, and a behavior of sending information to the first information receiving end by the information sending end belongs to information sending across agent nodes.
The first universal identification can be generated by a universal identification platform based on the root identification of the terminal device and the identification corresponding to the second proxy node. In this embodiment, the identifier corresponding to the proxy node may be: the identity of the agent node itself; or, the identity of the media under the proxy node; or, a group identifier of a group under the proxy node, where a group includes at least one of the following media, where the media may be any one of the following: APP, applet, WAP, etc.
In this embodiment of the application, if a certain universal identifier is generated based on identification information corresponding to a certain proxy node, it may be considered that the universal identifier has a corresponding relationship with the proxy node, and therefore, the first universal identifier may be understood as a universal identifier corresponding to the second proxy node.
Step 202, determining a second common identifier corresponding to the first common identifier in at least two common identifiers corresponding to the first proxy node, where the second common identifier is generated based on a root identifier of the terminal device.
In this embodiment of the application, the first general identifier and the second general identifier are general identifiers corresponding to different proxy nodes, but the first general identifier and the second general identifier are generated by a general identifier platform based on a root identifier of the terminal device, and therefore the first general identifier and the second general identifier correspond to the same root identifier. Based on this, the information sending end may find, from the universal identifiers corresponding to the first proxy node, the second universal identifier corresponding to the first universal identifier based on the root identifier, that is, the universal identifier of the same user corresponding to the first universal identifier in the universal identifiers corresponding to the first proxy node. Therefore, the information sending end can send corresponding information to the information receiving end used by the user based on the pre-acquired characteristic information of the user, so that accurate information delivery can be realized, and the matching degree of information sending is improved.
In specific implementation, the information sending end may at least determine the second universal identifier in the following manner:
in the first implementation manner, the terminal device may further send the root identifier corresponding to the first general identifier to the information sending end, and the information sending end may also obtain the root identifiers corresponding to the at least two general identifiers in advance. Then, a common identifier corresponding to the same root identifier as the first common identifier in the at least two common identifiers may be determined as the second common identifier.
In the second implementation manner, the information sending end may obtain a correspondence between the root identifier and the general identifier corresponding to each proxy node in advance, and then may determine the root identifier corresponding to the first general root identifier by searching the correspondence, and determine the general identifier corresponding to the first proxy node corresponding to the root identifier as the second general identifier.
And 203, sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identification.
The characteristic information may be: the second general identification corresponds to the behavior characteristic information of the user at the first proxy node; or the second general identifier corresponds to the user image.
It is understood that the target information matches with the feature information, and conforms to the behavior habit or preference of the user corresponding to the second universal identifier.
In the information sending method of this embodiment, for an information sending end and an information receiving end that are different in proxy node, after the information sending end receives a first general identifier of the information receiving end, a second general identifier that corresponds to the same root identifier as the general root identifier in the proxy node to which the information receiving end belongs may be determined, and then target information may be pushed to the information receiving end according to feature information corresponding to the second general identifier. Therefore, through the embodiment of the application, the universal identifications corresponding to the same terminal device in different agent nodes can be associated, so that even if the information sending end and the information receiving end belong to different agent nodes, accurate delivery of information can be achieved, the matching degree of information sending can be improved, and functions such as sample alignment are provided for privacy calculation.
In some embodiments, before determining the second universal identifier corresponding to the first universal identifier in the at least two universal identifiers corresponding to the first proxy node, the method may further include:
acquiring a target corresponding relation, wherein the target corresponding relation is the corresponding relation between the root identification and the universal identification corresponding to each agent node;
the determining, of the at least two general identifiers corresponding to the first proxy node, a second general identifier corresponding to the first general identifier includes:
determining a root identifier corresponding to the first universal identifier in the target corresponding relation as a first root identifier;
and determining a universal identifier corresponding to the first proxy node in the P universal identifiers as a second universal identifier, wherein the P universal identifiers are the universal identifiers corresponding to the first root identifier in the target corresponding relation, and P is an integer greater than 1.
In this embodiment of the present application, the universal identification platform may generate a universal identification corresponding to each agent node for the user according to the root identification of the terminal device that the user logs in, so that the universal identification platform knows the relationship between the root identification and the universal identification, and thus the universal identification platform may perform correspondence (also referred to as association or mapping) between the universal identifications according to the root identification, and generate the target correspondence. Therefore, in an implementation manner, the information sending end may obtain the target corresponding relationship from the universal identification platform. However, in other implementation manners, the information sending end may obtain the target corresponding relationship from the general identification platform through other devices, which may be specifically determined according to actual conditions, and this is not limited in this embodiment of the present application.
It can be understood that, in the target correspondence, at least the first root identifier and the general identifier corresponding to each proxy node corresponding to the first root identifier are included. Thus, after determining the first root identity, the information sending end may determine a general identity corresponding to the first proxy node in the general identities corresponding to the first root identity, and determine the general identity as the second general identity.
Through the embodiment, the information sending end determines the second universal identification of the same user corresponding to the first universal identification in the universal identifications corresponding to the second proxy node by searching the corresponding relation between the root identification and the universal identification corresponding to each proxy node, so that the rate determined by the second universal identification can be increased, and further, the delivery rate of the information is increased.
In this embodiment of the present application, the information receiving end may acquire the first root identifier and the corresponding general identifier asynchronously in batch or once, which may be specifically determined according to actual requirements, and the specific description is as follows:
in one example, the target correspondence is a first correspondence, the first correspondence including at least two root identities;
the obtaining of the target corresponding relation includes:
sending a first relation acquisition request to a universal identification platform;
and receiving a first corresponding relation sent by the universal identification platform in response to the first relation acquisition request.
In this example, the information sending end may send the first relationship obtaining request according to a preset frequency, and obtain, in batch, a corresponding relationship between each root identifier and the corresponding general identifier of each agent node from the general identifier platform. In this way, the information receiving end can determine the second universal identifier directly based on the first corresponding relation acquired in advance under the condition that the first universal identifier is received, so that the determination rate of the second universal identifier can be increased, and the information delivery rate can be increased.
In another example, the target correspondence is a second correspondence, the second correspondence including only the first root identity;
the obtaining of the target corresponding relation includes:
and receiving a second corresponding relation sent by the general identification platform in response to a second relation acquisition request, wherein the second relation acquisition request is sent to the general identification platform by the first information receiving end under the condition of receiving the access request.
In this example, the terminal device may further send the second relationship obtaining request to a generic identifier platform when receiving an access request for the first information receiving end, where the second relationship obtaining request may include the first generic identifier. In this way, after the second relationship obtaining request is obtained, the common identifier platform may determine the root identifier corresponding to the first common identifier, and send the root identifier and all the common identifiers corresponding to the root identifier to the information sending end, so that the information sending end directly determines the common identifier corresponding to the first proxy node in the second corresponding relationship as the second common identifier. Therefore, the information sending end can obtain the corresponding relation between the latest root identification and the universal identification corresponding to each proxy node, and the matching degree of information sending can be further improved.
Referring to fig. 3, fig. 3 is a second schematic diagram of an information sending method according to an embodiment of the present application. The information transmission method shown in fig. 3 can be applied to a universal identification platform. As shown in fig. 3, the information transmitting method may include the steps of:
step 301, generating a corresponding relationship between a first root identifier and at least two general identifiers, wherein the first root identifier is a root identifier of a terminal device, and the corresponding relationship is generated based on identity information of the terminal device, and the at least two general identifiers are general identifiers corresponding to proxy nodes generated based on the first root identifier.
In specific implementation, the universal identification platform may generate a universal identification related to the terminal device and corresponding to the target agent node according to a root identification of the terminal device and an identification corresponding to the target agent node.
Step 302, generating a target corresponding relationship according to the first root identifier and the at least two general identifiers having the corresponding relationship, where the target corresponding relationship is a corresponding relationship between the root identifier and the general identifiers corresponding to the agent nodes.
In specific implementation, the target correspondence at least includes the first root identifier. In some examples, the target correspondence may further include other root identifiers and a common identifier corresponding to each proxy node corresponding to the root identifier.
Step 303, sending the target corresponding relation to an information sending end.
In one example, the target correspondence is a first correspondence, the first correspondence including at least two root identities;
the sending the target corresponding relationship to the information sending end includes:
receiving a first relation acquisition request sent by an information sending end;
and responding to the first relation acquisition request, and sending the first corresponding relation to the information sending end.
In another example, the target correspondence is a second correspondence, the second correspondence including only the first root identity;
the sending the target corresponding relation to the information sending end includes:
receiving a second relation acquisition request sent by a first information receiving end running in the terminal equipment;
and responding to the second relation acquisition request, and sending the second corresponding relation to an information sending end.
The following describes the generation of the universal identifier in the embodiment of the present application:
in one example, the proxy node operating at the first information receiving end of the terminal device is a second proxy node, the second proxy node includes K groups, each group includes at least one information receiving end, and K is an integer greater than 1;
before generating the correspondence between the first root identifier and the at least two common identifiers, the method further includes:
acquiring K group identifiers corresponding to the K groups one by one from the second proxy node;
and generating K general identifiers corresponding to the K groups one by one according to the K group identifiers and the first root identifier, wherein the identifier corresponding to each group is generated based on the group identifier corresponding to the group and the first root identifier.
In this example, the proxy node may be internally divided into several groups, one group may include one or more media, and it is noted that different groups may include at least one same media, but different groups have at least one different media, for example, group 1 may include APP1, APP2 and APP3, and group 2 may include APP3 and APP4.
The universal identification platform generates the universal identification corresponding to the proxy node by taking a group as a unit, namely, one group corresponds to one universal identification. Therefore, the data of each media in the group are identified through one universal identification, and the universal identification platform cannot know the specific data volume and the user volume of each media in the group, so that the effect of hiding the data volume and the user volume of the specific media can be achieved.
The generation of the generic token is illustrated below in connection with fig. 4:
in fig. 4, the first device and the second device are both proxy nodes. The identifier acquisition method shown in fig. 4 relates to four participants of a terminal device, a proxy node, a device identification service node, and a universal identifier platform. In practical application, the proxy node may be an internet head vendor; the equipment identification service node, which may also be referred to as an equipment identification service provider, may be an operator; the universal identification platform may be a third party principal with public trust.
As shown in fig. 4, the specific process of generating the generic identifier may include:
step 401, the terminal device sends an identification request for the first information receiving end to the second proxy node.
Step 402, the second proxy node responds to the identification request, and generates a first ticket identifier corresponding to a target group, wherein the target group is a group to which the first information receiving terminal belongs.
The first bill identification is used for distribution, security check and charging statistics of the general identification corresponding to the target group.
And 403, the second proxy node sends the first bill identification to a universal identification platform.
Step 404, the second agent node sends the first ticket identification and the identification request to a device identification service node.
Step 405, the device identification service node sends a verification request for the first ticket identification to a generic identification platform in response to the identification request.
And 406, the device identification service node generates a root identifier of the terminal device according to the identity information of the terminal device under the condition that the first ticket identifier is verified.
And step 408, the equipment identification service node sends the root identification to the universal identification platform.
And 409, generating a universal identifier corresponding to the target group by the universal identifier platform according to the root identifier and the group identifier of the target group.
And 409, synchronizing the general relation corresponding to the target group and the first bill identification to a second proxy node by the general identification platform.
Step 410, the agent node sends the general identification corresponding to the target group to the terminal device according to the first bill identification.
It should be noted that the proxy nodes for different media slaves may be different. Therefore, even if the same terminal device triggers different media, the generated universal identifiers are different if the terminal device passes through different proxy nodes, that is, one terminal device can correspond to a plurality of universal identifiers.
It should be noted that the embodiment of the method in fig. 3 is taken as an embodiment of a universal identification platform corresponding to the embodiment of the method in fig. 2, and therefore, reference may be made to the relevant description in the embodiment of the method in fig. 2, and the same beneficial effects may be achieved. To avoid duplicate description, it is not repeated herein.
The various optional implementations described in the embodiments of the present application may be implemented in combination with each other or implemented separately without conflicting with each other, and the embodiments of the present application are not limited to this.
For ease of understanding, the examples are illustrated below:
the embodiment of the application can be suitable for advertisement putting scenes and other information sending scene problems. For convenience of understanding, the information sending method according to the embodiment of the present application is described in an application scenario of advertisement delivery in this example. In this application scenario, the information receiving end is the media, and the information sending end is the advertiser.
This example involves two aspects: and generating the universal identification and the universal identification mapping.
The information sending method of the present example involves three parties: media, advertisers, and universal identification platforms (a combination device identification facilitator, which may be an operator, that may obtain information for the device's SIM card). The core idea is that the universal identification platform can generate the universal identification based on the root identification, and the root identification is generated based on the identity information of the terminal equipment. When the universal identification is generated, if the agent nodes of the media/advertisement owner and the slave are different, the universal identification generated by different agent nodes cannot be subjected to cross-node identification, which is very similar to the situation that the existing internet huge heads have own account number systems and cannot recognize each other. This example addresses the cross-node generic identity mapping matching problem. Meanwhile, the example can realize the traffic anti-fraud, and can hide the single media universal identification generation amount by introducing the media group. The following focuses on the generic identity mapping.
Mapping the universal identification:
in generating the generic identity, the media (APP, applet, WAP, etc.) or advertiser obtains the generic identity assigned from the respective subordinate agent node. In the advertisement monitoring link, each large agent node has applied/obtained service bills to the general identification platform in batches, and distributes corresponding general identifications to media at the cost of bill consumption.
We analyze in two cases, depending on whether the media and advertiser are affiliated with the same agent node. The first is non-node-crossing universal identification application, and the second is node-crossing universal identification mapping.
Case one, media and advertiser belong to one agent node.
In this case, as shown in fig. 5a, the advertisement delivery flow is:
a. in a network environment (4G/5G/WiFi), media (APP, applet, WAP, etc.) are triggered by the user;
b. the media returns a universal identification (univ _ id) to the advertiser;
c. because the media/advertisers belong to the same agent node, the advertisers can identify the universal identification and finally make a decision to deliver the corresponding media (univ _ id) through an internal accurate delivery model.
Case two, the media and advertiser do not belong to one agent node.
In this case, the advertiser cannot recognize the universal identifiers generated by other nodes, and a universal identifier platform is needed to provide mapping relationships between the universal identifiers generated by different nodes. Here, it is emphasized again that the generic identification platform is a generic identification generated based on a root identification (root _ ID) and a ticket (m _ ID) provided by a device identification service when generating the generic identification. The root id provided by the device identification service is generated by identifying the device (for example, obtaining a SIM card number in the device), and the generation algorithm is one-to-one, that is, one device corresponds to one root id. The universal identification platform can map the universal identifications of different nodes according to the root identification with global uniqueness. As shown in fig. 2, the specific process is as follows:
a. an advertiser requests a mapping relation of a universal identification generated by crossing nodes to a universal identification of a self node from a universal identification platform;
b. the universal identification platform carries out universal identification matching generated by different nodes in the universal identification platform and sends the result to an advertiser;
c. and after the advertiser obtains the recognizable general identification, the advertiser makes a delivery decision finally through an internal accurate delivery model.
This example has the following effects:
global uniqueness of identification: the device identification service provider (operator) can obtain the device information (SIM card) to generate a globally unique root identifier, and the universal identifier platform generates a globally unique universal identifier according to the root identifier. Thus, the problem of the lack of the previous device identification is solved.
And (3) de-identification: the device identification (device ID) in the prior art is unprocessed personal information, and any subject can be directly identified; the universal identification is only recognizable by the corresponding agent node, and the universal identifications of different agent nodes cannot be recognized across the agent nodes without the help of a universal identification platform, so that the aim of de-identification to a certain degree is fulfilled, and the individual privacy is protected.
The scene coverage is large: the method is applicable to mobile communication environments such as 4G and 5G, and is also applicable to WiFi environments. The terminal equipment generally has the function, namely, the mobile traffic can be instantly switched to under the WiFi environment, and the terminal equipment returns to the WiFi environment after SIM card information of the equipment is acquired.
Anti-fraud: the method is based on the bottom level capability of an operator, naturally identifies false flow, is not interfered by an operating system, equipment characteristics and the like, and has anti-fraud capability.
And (3) expandability: the agent node can divide different groups for different participants in the agent node, and one-to-many universal identification can be realized; one user can also correspond to a plurality of universal identifications, namely, one user can trigger a plurality of media corresponding to different proxy nodes so as to correspond to a plurality of universal identifications. Therefore, the multiple relation enhances the anonymization degree of the mechanism, particularly the one-to-many corresponding relation of the universal identification, and from the perspective of specific media, the universal identification is applied to the universal identification platform through a group formed by a plurality of media together, so that the effect of hiding the application amount of the specific media for the universal identification platform is realized.
Embodiment mode 1
If the triggered media and the advertiser are in a cross-node condition, the advertiser cannot identify the cross-node generated general identification, and the corresponding relation of the cross-platform general identification needs to be obtained from the general identification platform, so that the advertiser can identify and carry out accurate marketing. Here, we present two solutions: one is batch asynchronous requests and the other is single instant requests.
The batch asynchronous request is that the agent node of the advertiser directly obtains all corresponding relations with other agent nodes from the universal identification platform and carries out periodic updating. As shown in fig. 5b, when APP of agent node 1 is triggered by a user, the terminal device may send the universal identifier of agent node 1 to the advertiser of agent node 2; and the advertisement master-slave general identification platform acquires the mapping relation of the general identifications of different nodes in batches.
The single instant request is a mode that each time media is triggered by a user, the universal identification is directly broadcasted to an advertiser after being matched with the universal identification through the universal identification platform. As shown in fig. 5c, when the APP of the agent node 1 is triggered by the user, the terminal device may send the universal identifier of the agent node 1 to the universal identifier platform, and the universal identifier platform sends the cross-node universal identifier mapping relationship to the advertiser.
Compared with a single instant request, batch asynchronous requests can be asynchronously carried out with the triggering of the APP, so that the rate of determining the universal identifier can be increased, the mapping relation of the universal identifiers of different nodes can be obtained in batch, and the signaling overhead can be saved. Compared with batch asynchronous requests, a single instant request is safer, flow return fraud can be prevented, and the latest mapping relation of the universal identifiers of different nodes can be obtained, so that the accuracy of determining the universal identifiers can be improved.
Embodiment mode 2
Several groups (groups) may be divided within the proxy node, one group may contain one or more media applications, while one media application may belong to different groups at the same time. In this embodiment, the application, consumption, and generation of the universal identifier of the ticket all occur on a group basis. Therefore, one-to-many universal identifications are realized, and the purpose of generating the number of the universal identifications by hiding the specific media application of the universal identification platform is achieved.
As shown in FIG. 6, APP1 to APP4 all belong to the same agent node, APP1, APP2 and APP3 are divided into group 1, and APP3 and APP4 are divided into group 2. The bill identification of the group 1 is { m _ id1, m _ id2}, and the bill identification of the group 2 is { m _ id3, m _ id4}. The general identifier corresponding to the group 1 is univ _ id _1A, and the general identifier corresponding to the group 2 is univ _ id _1B.
The generation of the generic token is described below in conjunction with fig. 7:
as shown in fig. 7, the specific process of generating the generic identifier is as follows:
1. the terminal equipment (media) applies for/obtains service bills (m _ id) in batch from the proxy node for identification distribution, security check and charging statistics.
In fig. 7, an APP applies for/obtains service tickets (m _ id1, m _ id 2) in bulk at the agent node 1; a certain applet applies/obtains service tickets (m _ id5, m _ id 6) in bulk at the broker node 2.
2. And under the network condition (4G/5G/WiFi), the equipment identification service provider carries the acquired ticket (m _ id) and requests the validity of the ticket from the universal identification platform.
WiFi is also applicable: even if the terminal equipment is in a WiFi state, the operator can acquire the SIM card information of the terminal equipment.
3. And the universal identification platform checks according to the note information (m _ id) synchronized by the proxy node.
4. If the verification is passed, the equipment identification service provider generates a unique root identification (root _ id) and requests the universal identification (univ _ id) from the universal identification platform.
The equipment identification service provider may be an operator that obtains information related to a SIM card (global uniqueness) of the user terminal equipment and generates a root _ ID that satisfies the global uniqueness.
In fig. 7, the generic identification of APP of agent node 1 is univ _ id _1A; the ticket identification of the applet of the proxy node 2 is univ _ id _2A.
5. The universal identification platform generates universal identification (univ _ id) by using the root identification (root _ id), synchronizes the corresponding relation of the universal identification and the bill to the proxy node, and consumes the bill (m _ id).
A ticket is used for generating a universal identification, namely a charging basis of the universal identification platform to the proxy node.
6. And the proxy node distributes the universal identification (univ _ id) to the corresponding terminal/application according to the corresponding bill information (m _ id).
Because one proxy node comprises a plurality of media, the universal identification platform cannot trace back which media corresponds to the universal identification platform from the quantity of the generated universal identifications, namely, the universal identification platform plays a role in hiding the generated quantity information of the universal identifications of the specific media.
The proxy nodes for different media slaves may be different. As shown in fig. 7, in the case where a certain APP belongs to agent node 1 and a certain applet belongs to agent node 2, device a obtains the common identifiers assigned from the two agent nodes, respectively. Therefore, even if the same terminal device triggers different media, the generated universal identifiers are different if the terminal device passes through different nodes, that is, one terminal device can correspond to a plurality of universal identifiers.
Based on the information sending method provided by the above embodiment, correspondingly, the application also provides a specific implementation manner of the information sending device. Please see the examples below.
Referring to fig. 8, an information sending apparatus provided in an embodiment of the present application includes:
a receiving module 801, configured to receive a first general identifier sent by a terminal device, where the first general identifier is a general identifier running on a first information receiving end of the terminal device, the first general identifier is generated based on a root identifier of the terminal device, the root identifier of the terminal device is generated based on identity information of the terminal device, and an agent node of the first information receiving end is a second agent node;
a determining module 802, configured to determine, from at least two general identifiers corresponding to the first proxy node, a second general identifier corresponding to the first general identifier, where the second general identifier is generated based on a root identifier of the terminal device;
a first sending module 803, configured to send target information to the first information receiving end according to the feature information corresponding to the second universal identifier.
In one example, the apparatus further comprises:
the first acquisition module is used for acquiring a target corresponding relationship, wherein the target corresponding relationship is a corresponding relationship between the root identifier and the universal identifiers corresponding to the proxy nodes;
the determining module includes:
a first determining unit, configured to determine a root identifier corresponding to the first general identifier in the target correspondence as a first root identifier;
a second determining unit, configured to determine a common identifier corresponding to the first proxy node from among P common identifiers, where the P common identifiers are common identifiers corresponding to the first root identifier in the target correspondence, and P is an integer greater than 1.
And a third determining unit, configured to determine, as the second universal identifier, a universal identifier corresponding to the first root identifier in the universal identifiers corresponding to the first proxy node.
In one example, the target correspondence is a first correspondence, the first correspondence including at least two root identities;
the first obtaining module includes:
the first sending unit is used for sending a first relation acquisition request to the universal identification platform;
a first receiving unit, configured to receive a first corresponding relationship sent by the generic identifier platform in response to the first relationship obtaining request.
In one example, the target correspondence is a second correspondence, the second correspondence including only the first root identity;
the first obtaining module is specifically configured to:
and receiving a second corresponding relation sent by the general identification platform in response to a second relation acquisition request, wherein the second relation acquisition request is sent to the general identification platform by the first information receiving end under the condition of receiving the access request.
The apparatus shown in fig. 8 may implement each step that may be implemented by the information sending end in the embodiment of the method of the present application and achieve the same beneficial effect, which may specifically refer to the foregoing description and will not be described herein again.
Referring to fig. 9, an information sending apparatus provided in an embodiment of the present application includes:
a first generating module 901, configured to generate a corresponding relationship between a first root identifier and at least two general identifiers, where the first root identifier is a root identifier of a terminal device and is generated based on identity information of the terminal device, and the at least two general identifiers are general identifiers corresponding to proxy nodes generated based on the first root identifier;
a second generating module 902, configured to generate a target correspondence according to the first root identifier and the at least two general identifiers having a correspondence, where the target correspondence is a correspondence between the root identifier and the general identifiers corresponding to the agent nodes;
a second sending module 903, configured to send the target correspondence to the information sending end.
In one example, the target correspondence is a first correspondence, the first correspondence including at least two root identities;
the second sending module includes:
the second receiving unit is used for receiving the first relation acquisition request sent by the information sending end;
and the second sending unit is used for responding to the first relation acquisition request and sending the first corresponding relation to the information sending end.
In one example, the target correspondence is a second correspondence, the second correspondence including only the first root identity;
the second sending module includes:
a third receiving unit, configured to receive a second relationship obtaining request sent by a first information receiving end operating in the terminal device;
and a third sending unit, configured to send the second corresponding relationship to an information sending end in response to the second relationship obtaining request.
In one example, a proxy node running on a first information receiving end of the terminal device is a second proxy node, the second proxy node includes K groups, each group includes at least one information receiving end, and K is an integer greater than 1;
the device further comprises:
a second obtaining module, configured to obtain, from the second proxy node, K group identifiers that correspond to the K groups one to one;
and the third generation module is used for generating K general identifiers which are in one-to-one correspondence with the K groups according to the K group identifiers and the first root identifier, and the identifier corresponding to each group is generated based on the group identifier corresponding to the group and the first root identifier.
The apparatus shown in fig. 9 may implement each step that can be implemented by the universal mark platform in the method embodiment of the present application and achieve the same beneficial effect, which may specifically refer to the foregoing description and is not described herein again.
Fig. 10 shows a hardware structure diagram of information transmission provided in an embodiment of the present application.
The information transmitting device may comprise a processor 1001 and a memory 1002 in which computer program instructions are stored.
Specifically, the processor 1001 may include a Central Processing Unit (CPU), or an Application Specific Integrated Circuit (ASIC), or may be configured to implement one or more Integrated circuits of the embodiments of the present Application.
Memory 1002 may include mass storage for data or instructions. By way of example, and not limitation, memory 1002 may include a Hard Disk Drive (HDD), a floppy Disk Drive, flash memory, an optical Disk, a magneto-optical Disk, magnetic tape, or a Universal Serial Bus (USB) Drive or a combination of two or more of these. Memory 1002 may include removable or non-removable (or fixed) media, where appropriate. The memory 1002 may be internal or external to the integrated gateway disaster recovery device, where appropriate. In a particular embodiment, the memory 1002 is non-volatile solid-state memory.
The memory may include Read Only Memory (ROM), random Access Memory (RAM), magnetic disk storage media devices, optical storage media devices, flash memory devices, electrical, optical, or other physical/tangible memory storage devices. Thus, in general, the memory includes one or more tangible (non-transitory) computer-readable storage media (e.g., memory devices) encoded with software comprising computer-executable instructions and when the software is executed (e.g., by one or more processors), it is operable to perform operations described with reference to the methods according to an aspect of the present disclosure.
The processor 1001 realizes any of the information transmission methods in the above embodiments by reading and executing computer program instructions stored in the memory 1002.
In one example, information transmitting device may also include a communication interface 1003 and a bus 1010. As shown in fig. 10, the processor 1001, the memory 1002, and the communication interface 1003 are connected to each other via a bus 1010 to complete communication therebetween.
The communication interface 1003 is mainly used for implementing communication between modules, apparatuses, units and/or devices in this embodiment.
Bus 1010 includes hardware, software, or both to couple the components of the information delivery device to each other. By way of example, and not limitation, a bus may include an Accelerated Graphics Port (AGP) or other graphics bus, an Enhanced Industry Standard Architecture (EISA) bus, a Front Side Bus (FSB), a Hypertransport (HT) interconnect, an Industry Standard Architecture (ISA) bus, an infiniband interconnect, a Low Pin Count (LPC) bus, a memory bus, a Micro Channel Architecture (MCA) bus, a Peripheral Component Interconnect (PCI) bus, a PCI-Express (PCI-X) bus, a Serial Advanced Technology Attachment (SATA) bus, a video electronics standards association local (VLB) bus, or other suitable bus or a combination of two or more of these. Bus 1010 may include one or more buses, where appropriate. Although specific buses are described and shown in the embodiments of the application, any suitable buses or interconnects are contemplated by the application.
In addition, in combination with the information sending method in the foregoing embodiments, the embodiments of the present application may be implemented by providing a computer storage medium. The computer storage medium having computer program instructions stored thereon; the computer program instructions, when executed by a processor, implement any of the information transmission methods in the above embodiments.
It is to be understood that the present application is not limited to the particular arrangements and instrumentality described above and shown in the attached drawings. A detailed description of known methods is omitted herein for the sake of brevity. In the above embodiments, several specific steps are described and shown as examples. However, the method processes of the present application are not limited to the specific steps described and illustrated, and those skilled in the art can make various changes, modifications and additions, or change the order between the steps, after comprehending the spirit of the present application.
The functional blocks shown in the above-described structural block diagrams may be implemented as hardware, software, firmware, or a combination thereof. When implemented in hardware, it may be, for example, an electronic circuit, an Application Specific Integrated Circuit (ASIC), suitable firmware, plug-in, function card, or the like. When implemented in software, the elements of the present application are the programs or code segments used to perform the required tasks. The program or code segments may be stored in a machine-readable medium or transmitted by a data signal carried in a carrier wave over a transmission medium or a communication link. A "machine-readable medium" may include any medium that can store or transfer information. Examples of a machine-readable medium include electronic circuits, semiconductor memory devices, ROM, flash memory, erasable ROM (EROM), floppy disks, CD-ROMs, optical disks, hard disks, fiber optic media, radio Frequency (RF) links, and so forth. The code segments may be downloaded via computer networks such as the internet, intranet, etc.
It should also be noted that the exemplary embodiments mentioned in this application describe some methods or systems based on a series of steps or devices. However, the present application is not limited to the order of the above-described steps, that is, the steps may be performed in the order mentioned in the embodiments, may be performed in an order different from the order in the embodiments, or may be performed simultaneously.
Aspects of the present disclosure are described above with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, enable the implementation of the functions/acts specified in the flowchart and/or block diagram block or blocks. Such a processor may be, but is not limited to, a general purpose processor, a special purpose processor, an application specific processor, or a field programmable logic circuit. It will also be understood that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware for performing the specified functions or acts, or combinations of special purpose hardware and computer instructions.
As described above, only the specific embodiments of the present application are provided, and it can be clearly understood by those skilled in the art that, for convenience and simplicity of description, the specific working processes of the system, the module and the unit described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. It should be understood that the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the present application, and these modifications or substitutions should be covered within the scope of the present application.

Claims (12)

1. An information sending method is applied to an information sending end and is characterized in that a proxy node of the information sending end is a first proxy node; the method comprises the following steps:
receiving a first universal identification sent by a terminal device, wherein the first universal identification is a universal identification running at a first information receiving end of the terminal device, the first universal identification is generated based on a root identification of the terminal device, the root identification of the terminal device is generated based on identity information of the terminal device, and an agent node of the first information receiving end is a second agent node;
determining a second universal identifier corresponding to the first universal identifier in at least two universal identifiers corresponding to the first proxy node, wherein the second universal identifier is generated based on a root identifier of the terminal device;
and sending target information to the first information receiving end according to the characteristic information corresponding to the second universal identification.
2. The method according to claim 1, wherein before determining the second universal identifier corresponding to the first universal identifier from among the at least two universal identifiers corresponding to the first proxy node, the method further comprises:
acquiring a target corresponding relation, wherein the target corresponding relation is the corresponding relation between the root identification and the universal identification corresponding to each agent node;
the determining, of the at least two general identifiers corresponding to the first proxy node, a second general identifier corresponding to the first general identifier includes:
determining a root identifier corresponding to the first universal identifier in the target corresponding relation as a first root identifier;
and determining a universal identifier corresponding to the first proxy node in the P universal identifiers as a second universal identifier, wherein the P universal identifiers are the universal identifiers corresponding to the first root identifier in the target corresponding relationship, and P is an integer greater than 1.
3. The method of claim 2, wherein the target correspondence is a first correspondence, the first correspondence comprising at least two root identities;
the obtaining of the target corresponding relation includes:
sending a first relation acquisition request to a universal identification platform;
and receiving a first corresponding relation sent by the universal identification platform in response to the first relation acquisition request.
4. The method of claim 2, wherein the target correspondence is a second correspondence, the second correspondence including only the first root identity;
the obtaining of the target corresponding relation includes:
and receiving a second corresponding relation sent by the general identification platform in response to a second relation acquisition request, wherein the second relation acquisition request is sent to the general identification platform by the first information receiving terminal under the condition of receiving the access request.
5. An information sending method is applied to a general identification platform, and is characterized by comprising the following steps:
generating a corresponding relation between a first root identifier and at least two general identifiers, wherein the first root identifier is a root identifier of a terminal device and is generated based on identity information of the terminal device, and the at least two general identifiers are general identifiers corresponding to proxy nodes generated based on the first root identifier;
generating a target corresponding relation according to the first root identifier and the at least two general identifiers with the corresponding relation, wherein the target corresponding relation is the corresponding relation between the root identifier and the general identifiers corresponding to the agent nodes;
and sending the target corresponding relation to an information sending end.
6. The method of claim 5, wherein the target correspondence is a first correspondence, the first correspondence comprising at least two root identities;
the sending the target corresponding relationship to the information sending end includes:
receiving a first relation acquisition request sent by an information sending end;
and responding to the first relation acquisition request, and sending the first corresponding relation to the information sending end.
7. The method of claim 5, wherein the target correspondence is a second correspondence, the second correspondence including only the first root identity;
the sending the target corresponding relation to the information sending end includes:
receiving a second relation acquisition request sent by a first information receiving end running in the terminal equipment;
and responding to the second relation acquisition request, and sending the second corresponding relation to an information sending end.
8. The method according to any one of claims 5 to 7, wherein the proxy node operating at the first information receiver of the terminal device is a second proxy node, the second proxy node comprises K groups, each group comprises at least one information receiver, K is an integer greater than 1;
before generating the correspondence between the first root identity and the at least two general identities, the method further includes:
acquiring K group identifications corresponding to the K groups one by one from the second agent node;
and generating K universal identifications corresponding to the K groups one by one according to the K group identifications and the first root identification, wherein the identification corresponding to each group is generated based on the group identification corresponding to the group and the first root identification.
9. An information sending device is applied to an information sending end and is characterized in that an agent node of the information sending end is a first agent node; the device comprises:
the receiving module is used for receiving a first general identification sent by a terminal device, wherein the first general identification is a general identification running at a first information receiving end of the terminal device, the first general identification is generated based on a root identification of the terminal device, the root identification of the terminal device is generated based on identity information of the terminal device, and an agent node of the first information receiving end is a second agent node;
a determining module, configured to determine a second common identifier corresponding to the first common identifier in at least two common identifiers corresponding to the first proxy node, where the second common identifier is generated based on a root identifier of the terminal device;
and the first sending module is used for sending the target information to the first information receiving end according to the characteristic information corresponding to the second universal identification.
10. An information sending device applied to a universal identification platform, the device comprising:
the first generation module is used for generating a corresponding relation between a first root identifier and at least two general identifiers, wherein the first root identifier is a root identifier of the terminal equipment and is generated based on identity information of the terminal equipment, and the at least two general identifiers are general identifiers corresponding to the proxy nodes generated based on the first root identifier;
a second generating module, configured to generate a target correspondence according to the first root identifier and the at least two general identifiers having a correspondence, where the target correspondence is a correspondence between the root identifier and the general identifiers corresponding to the agent nodes;
and the second sending module is used for sending the target corresponding relation to the information sending end.
11. An information transmission apparatus, characterized in that the apparatus comprises: a processor and a memory storing computer program instructions; the processor, when executing the computer program instructions, implementing an information transmission method as claimed in any one of claims 1 to 4; or, the information transmission method according to any one of claims 5 to 8.
12. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon computer program instructions which, when executed by a processor, implement the information transmission method according to any one of claims 1 to 4; or, the information transmission method according to any one of claims 5 to 8.
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