CN115278375A

CN115278375A - Resource pushing method, device, equipment and medium

Info

Publication number: CN115278375A
Application number: CN202210745569.5A
Authority: CN
Inventors: 李辉; 王莹
Original assignee: Chengdu Photosynthetic Signal Technology Co ltd
Current assignee: Chengdu Photosynthetic Signal Technology Co ltd
Priority date: 2022-06-27
Filing date: 2022-06-27
Publication date: 2022-11-01

Abstract

The embodiment of the disclosure relates to a resource pushing method, a resource pushing device and a resource pushing medium, wherein the method comprises the following steps: displaying a video playing page of the target video; displaying a first entry identifier corresponding to a target resource on a video playing page of a target video; and switching the first entry identifier to a second entry identifier corresponding to the target resource in response to the preset condition being met, wherein the first entry identifier and the second entry identifier are used for viewing the target resource associated with the target video. Therefore, the click rate and the pushing efficiency of the entrance identifiers are improved.

Description

Resource pushing method, device, equipment and medium

Technical Field

The present disclosure relates to the field of video display technologies, and in particular, to a resource pushing method, apparatus, device, and medium.

Background

With the rise of short video applications, pushing resources based on short videos becomes a mainstream, for example, pushing some gourmets and the like through the short videos.

In the related technology, when resources such as food are pushed, anchor point links of the food are provided on a video interface, and when clicking operation of a user on the anchor point links is detected, the user jumps to a detailed page of the food to realize pushing.

However, when resource recommendation is performed by displaying the anchor link, the pushing efficiency is low, and the user cannot quickly and effectively obtain the interested resource.

Disclosure of Invention

In order to solve the technical problem or at least partially solve the technical problem, the present disclosure provides a resource pushing method, apparatus, device, and medium, thereby improving click rate and pushing efficiency of an entry identifier.

The embodiment of the disclosure provides a resource pushing method, which comprises the following steps: displaying a video playing page of the target video; displaying a first entry identifier corresponding to a target resource on a video playing page of a target video; and switching the first entry identifier to a second entry identifier corresponding to the target resource in response to a preset condition being met, wherein the first entry identifier and the second entry identifier are used for viewing the target resource associated with the target video.

The embodiment of the present disclosure further provides a resource pushing device, where the device includes: the first display module is used for displaying a video playing page of a target video; the second display module is used for displaying the first entrance identifier corresponding to the target resource on the video playing page of the target video; and the switching module is used for switching the first entrance identifier into a second entrance identifier corresponding to the target resource in response to a preset condition being met, wherein the first entrance identifier and the second entrance identifier are used for viewing the target resource associated with the target video.

An embodiment of the present disclosure further provides an electronic device, which includes: a processor; a memory for storing the processor-executable instructions; the processor is used for reading the executable instructions from the memory and executing the instructions to realize the resource pushing method provided by the embodiment of the disclosure.

The embodiment of the present disclosure further provides a computer-readable storage medium, where the storage medium stores a computer program, and the computer program is used to execute the resource pushing method provided by the embodiment of the present disclosure.

Compared with the prior art, the technical scheme provided by the embodiment of the disclosure has the following advantages:

the resource pushing scheme provided by the embodiment of the disclosure displays a video playing page of a target video, displays a first entry identifier corresponding to a target resource on the video playing page of the target video, switches the first entry identifier to a second entry identifier corresponding to the target resource in response to a preset condition being met, and the first entry identifier and the second entry identifier are used for viewing the target resource associated with the target video. Therefore, the click rate and the pushing efficiency of the entrance identifiers are improved.

Drawings

The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and components are not necessarily drawn to scale.

Fig. 1 is a schematic diagram of a resource pushing scenario provided by an embodiment of the present disclosure;

fig. 2 is a schematic flowchart of a resource pushing method according to an embodiment of the present disclosure;

fig. 3 is a schematic diagram of another resource pushing scenario provided by the embodiment of the present disclosure;

fig. 4 is a schematic diagram of another resource pushing scenario provided by the embodiment of the present disclosure;

fig. 5 is a schematic flowchart of another resource pushing method according to an embodiment of the present disclosure;

fig. 6A is a schematic view of another resource pushing scenario provided by the present disclosure;

fig. 6B is a schematic diagram of another resource pushing scenario provided by the embodiment of the present disclosure;

fig. 7 is a schematic view of another resource pushing scenario provided by the embodiment of the present disclosure;

fig. 8 is a schematic view of another resource pushing scenario provided by the embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of a resource pushing apparatus according to an embodiment of the present disclosure;

fig. 10 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure.

Detailed Description

Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more complete and thorough understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.

It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.

The term "including" and variations thereof as used herein is intended to be open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.

It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.

It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.

The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.

As mentioned in the above background art, in the related art, for example, in a food recommending scene, as shown in fig. 1, the entry identifier of the pushed food is displayed in an anchor style, on one hand, because the area of the entry identifier is small, and on the other hand, a user unfamiliar with the entry identifier may not clearly know the entry identifier, the click rate of the entry identifier is low, and thus, the efficiency of food recommending is low.

In order to solve the above problem, an embodiment of the present disclosure provides a resource pushing method, in which an entry identifier of a target resource is switched, so that a click rate of the entry identifier is improved. The method is described below with reference to specific examples.

Fig. 2 is a flowchart of a resource pushing method provided in an embodiment of the present disclosure, where the method may be executed by a resource pushing apparatus, where the apparatus may be implemented by software and/or hardware, and may be generally integrated in an electronic device. As shown in fig. 2, the method includes:

step 201, displaying a video playing page of the target video.

Step 202, displaying a first entry identifier corresponding to the target resource on a video playing page of the target video.

The target video can be understood as any pushed video carrying the portal identifier, such as a food recommendation video and the like, which are not listed here. The target video may specifically be a currently viewed video. The target resource is an object of target video push, and specifically may be a commodity or a commodity provider (store), for example, a store that the target resource corresponding to the gourmet recommendation video is gourmet or provides gourmet, or the like.

In one embodiment of the present disclosure, in response to a browsing request for a target video, for example, if a user triggers a video cover of the target video in multiple pushed video streams, it is considered that the browsing request for the target video is obtained, and the target video is played and a first entry identifier corresponding to a target resource is displayed on a current video playing interface. When the first entrance identifier is triggered, a resource detail page of the target resource, such as a commodity detail page or a store detail page, is displayed.

For example, the first entry identifier is a resource recommendation frame of a first layout style, the first layout style is an anchor point style with a small display area and few display elements, and the like, and for example, the first layout style is a floating window icon style and the like.

In general, the first portal identification includes first resource information of the target resource, where the first resource information is used to identify some key information of the target resource to show what an object corresponding to the target resource is, and in some possible embodiments, the first resource information includes a resource type identification (such as food, furniture, clothing, and the like), a resource provider identification (such as a store name, an address, and the like), which correspond to the target resource, for example, as shown in fig. 3, when the target resource is "meat roasting", and the first layout style is an anchor style, the corresponding first portal identification includes an address anchor (resource provider identification) whose first resource information is "meat roasting", and a name (product name) of "meat roasting", and the like.

Step 203, in response to that the preset condition is met, switching the first entry identifier to a second entry identifier corresponding to the target resource, where the first entry identifier and the second entry identifier are used to view the target resource associated with the target video.

It should be understood that, because the first portal identifier is not so prominent, the pushing efficiency is low, and the user cannot quickly and effectively know the target resource of interest, therefore, in order to improve the pushing efficiency of the target resource, the pushing efficiency may be improved by changing the first portal identifier when needed.

In an embodiment of the present disclosure, whether a preset condition is met is detected, and when the preset condition is met, it is considered that the time when the entry identifier needs to be changed is reached.

It should be noted that, in different application scenarios, the manner of detecting whether the preset condition is met is different, and the following is illustrated as an example:

in some possible embodiments, it is considered that even though the first entry identifier may cause a low push efficiency due to a small display area or the like, the user may click, and therefore, in the present embodiment, whether the preset condition is satisfied is determined based on whether the click entry identifier is clicked.

In the embodiment of the present disclosure, considering that the short video playing is characterized in that the watching duration of each video is generally short for a user, so as to facilitate the user to quickly obtain an interested resource, the display duration of the first entry identifier is counted, and whether the first entry identifier is triggered is detected, and if the display duration reaches the preset duration and the first entry identifier is not triggered, it is determined that a preset condition is satisfied, where the preset duration may be calibrated according to a scene requirement, for example, may be 3 seconds, and the preset duration may also be determined according to the total playing duration of the target video and a preset ratio, for example, a product value of the total playing duration and the preset ratio is calculated, and the preset duration is determined according to the product value.

In other possible embodiments, whether a user performs a preset interactive operation on a target video is detected, where the preset interactive operation includes, but is not limited to, one or more of a praise operation, a share operation, a comment operation, a collection operation, and the like, and if the preset interactive operation is detected to be performed, it is determined that a preset condition is met.

In an embodiment of the present disclosure, if a preset condition is met, it indicates that a time when the first entry identifier needs to be switched is reached, and therefore, the first entry identifier is switched to a second entry identifier corresponding to the target resource, where a second layout style of the second entry identifier is visually more prominent, for example, the second layout style is a display resource frame of a card style with a larger display area and richer display elements, and for example, the second layout style is a highlight and flashing animation style. And the second entry identifier and the first entry identifier can both display the resource detail page of the target resource when being triggered. In one embodiment of the disclosure, in response to a trigger operation of the resource transfer control corresponding to the at least one resource to be selected, a resource transfer interface is displayed to acquire the at least one resource to be selected, so that a service requirement of the target resource in a corresponding scene is met.

It should be emphasized that the second entry identifier in the second layout style and the first entry identifier in the first layout style correspond to push entries for the same target resource, and resource information included in the two push entries may be the same or different.

In some possible embodiments, in order to improve the pushing efficiency, the display area of the corresponding second layout style is larger than that of the first layout style, and therefore, the second resource information included in the second entry identifier in the second layout style may be richer than the content included in the first resource information in the first layout style, and the like.

For example, the first resource information may be a subset of the second resource information, that is, the second resource information includes the first resource information and other resource information besides the first resource information.

In some possible embodiments, the second resource information may include a resource image identifier, a resource provider identifier, and a resource attribute identifier corresponding to the target resource, where the resource attribute identifier includes, but is not limited to, other attribute information such as price and benefit information of the target resource, and the resource attribute identifier may be set with reference to a specific scenario, which is not limited herein.

In the embodiment of the disclosure, on one hand, the first entrance identifier is switched to the second entrance identifier, and the push efficiency and the click rate of the entrance identifier are improved by switching the displayed entrance identifiers; on the other hand, the display area corresponding to the first entrance mark is smaller than that corresponding to the second entrance mark, and the pushing efficiency and the click rate of the entrance marks are further improved by increasing the display area of the entrance marks.

For example, as shown in fig. 4, if the first entry identifier of the target resource is an anchor type, that is, as shown in fig. 3, and the second layout type of the second entry identifier is a card type, when the target video is browsed, if the trigger on the first entry identifier is not detected within 3 seconds, the first entry identifier of the anchor type is switched to the second entry identifier of the card type in order to improve the click rate and the push success rate, wherein, based on the second entry identifier in the card type according to the display logic of the card, besides resource information such as "meat roasting", other resource attribute identifiers such as a picture, a distance, and coupon information may be displayed, so as to enrich the resource information, facilitate a user to comprehensively know the resource information, quickly acquire an interested resource, and improve the interaction efficiency.

In an embodiment of the present disclosure, to further improve the push efficiency, a display enhancement process may be further performed on the second entry identifier of the second layout style.

For example, target interface elements except for the entry identifiers of the target resources on the video playing interface are identified, wherein the target interface elements include, but are not limited to, user name information, promotion document information, added video and music text introduction information and the like of the target videos, and the target interface elements are shielded and displayed to reduce interference of other text information and further improve pushing efficiency and click rate of the entry identifiers.

In some possible embodiments, the means for shielding and displaying the target interface element may be to set the target interface element and the layer where the target interface element is located to have the highest transparency, so as to visually shield the target interface element; in other possible embodiments, the means for performing the shielding display processing on the target interface element may be to control a layer corresponding to the target interface element not to be displayed, so as to implement shielding of the target interface element visually, and the like.

For another example, when the first entry identifier of the target resource is switched to the second entry identifier, the click rate of the entry identifier may be increased based on the addition of a switching sound effect or the flashing display of the background of the layer where the second entry identifier is located after the switching, for example, when the first entry identifier of the target resource is switched to the second entry identifier, the background layer where the second entry identifier is located is flashed for a preset number of times according to a preset display frequency, so that the click rate is increased.

In summary, in the resource pushing method according to the embodiment of the present disclosure, a video playing page of a target video is displayed, a first entry identifier corresponding to a target resource is displayed on the video playing page of the target video, and in response to a preset condition being met, the first entry identifier is switched to a second entry identifier corresponding to the target resource, where the first entry identifier and the second entry identifier are used to view the target resource associated with the target video. Therefore, the click rate and the pushing efficiency of the entrance identification are improved.

Based on the above embodiment, in order to visually and intuitively present the first portal identification and the second portal identification, which belong to the same target resource, when the first portal identification is switched to the second portal identification, the visual association between the first portal identification and the second portal identification can be realized through some display means.

In an embodiment of the present disclosure, as shown in fig. 5, switching the first entry identifier to a second entry identifier corresponding to the target resource includes:

step 501, displaying an area extension animation from the resource recommendation frame of the first layout style to the resource recommendation frame of the second layout style, wherein the area extension animation corresponds to an area extension process of the resource recommendation frame.

In the embodiment of the disclosure, the resource recommendation frame of the first entry identifier of the first layout style is displayed, and the area expansion animation to the second entry identifier of the second layout style is displayed, that is, the expansion process of the area of the resource recommendation frame from the first entry identifier to the second entry identifier is displayed.

In different application scenarios, the display modes of the area expansion animation are different, and the examples are as follows:

in some possible examples, the position of the resource recommendation frame of the first layout style is taken as a starting point, area expansion is performed on the original position of the resource recommendation frame of the first layout style, area expansion is performed by taking a part of edge lines of the resource recommendation frame of the first layout style as fixed edge lines, and the like, for example, area expansion is performed by taking a center point of the resource recommendation frame of the first layout style as a center point of the resource recommendation frame of the second layout style, and an animation of the area expansion is displayed until the area is expanded to a display area of the resource recommendation frame of the second layout style, so that two entry identifiers corresponding to the same target resource are conveniently visually presented because the resource recommendation frame of the second layout style is expanded on the basis of the resource recommendation frame of the first layout style.

For example, as shown in fig. 6A, the position of the display area S1 of the resource recommendation frame in the first layout style is used as a starting point, the area is expanded at the original position of the display area S1, and when S1 is a rectangle, the left edge line and the upper edge line of S1 are used as fixed edge lines to expand the area, and an animation of expanding the area is displayed until the area is expanded to the display area S2 of the resource recommendation frame in the second layout style.

In other possible embodiments, the position of the display area of the resource recommendation frame in the first layout style is taken as a track starting point, for example, any point in the display area of the resource recommendation frame in the first layout style is taken as a track starting point, etc., the target position displayed by the display area of the resource recommendation frame in the second layout style is determined, the track end point is determined according to the target position, a track from the track starting point to the track end point is generated, the display area of the resource recommendation frame in the first layout style is controlled to be gradually expanded to the display area of the resource recommendation frame in the second layout style, and the expansion process is displayed according to the track, where the track may be in a straight line form, a curved line form, etc., without limitation.

For example, as shown in fig. 6B, the position O of the center point of the display area S3 of the resource recommendation frame in the first layout style is taken as the track starting point, the position P of the center point of the display area S4 of the resource recommendation frame in the second layout style is taken as the track end point, and along the track from O to P, the display area of the resource recommendation frame in the first layout style is controlled to gradually expand the area until the area is expanded to the display area S4 of the resource recommendation frame in the second layout style.

And 502, when the display area corresponding to the area extension animation reaches the display area of the resource recommendation frame in the second layout style, displaying a second entrance identifier according to the second layout style.

In this embodiment, when the display area corresponding to the area extension animation reaches the display area of the resource recommendation frame in the second layout style, the second entry identifier is displayed according to the second layout style, so that it is ensured that the second entry identifier corresponding to the second layout style and the first entry identifier corresponding to the first layout style, which are visually presented, belong to the same target resource.

In different application scenarios, the way of displaying the second entry identifier of the target resource according to the second layout style is different:

in some possible embodiments, at least one first resource information included in the first entry identifier in the first layout style may be parsed, where element types of the first resource information include, but are not limited to, patterns, texts, subtitles, and the like, and when the first layout style is an anchor point style, the corresponding first resource information may include an anchor point icon, a commodity name, and the like corresponding to the target resource.

In this embodiment, when an area extension animation from a resource recommendation frame in a first layout style to a resource recommendation frame in a second layout style is displayed, first resource information corresponding to a first entry identifier is displayed in real time in a current resource recommendation frame corresponding to the area extension animation, where a display size of the first resource information corresponds to a real-time area of the resource recommendation frame, that is, a size of the first resource information increases with an increase in the real-time area, and when a display area corresponding to the area extension animation reaches a display area of the resource recommendation frame in the second layout style, the first resource information is replaced with second resource information corresponding to the second entry identifier, that is, resource information corresponding to different layout styles in the same relative display position is used as resource information and the like which are replaced with each other.

In an embodiment of the present disclosure, in the second resource information, a second sub-resource information corresponding to each first sub-resource information in the first resource information may be determined, that is, the second resource information and the sub-resource information included in the first resource rest are corresponding to each other, and a specific corresponding manner may be implemented by constructing a preset corresponding relationship, and the first sub-resource information is replaced by the corresponding second sub-resource information, so that it is visually ensured that at least one piece of replacement resource information and at least one piece of first resource information belong to the same target resource, and a smooth sense of transition of switching is improved.

In this embodiment, if the first entry identifier in the first layout style is shown in fig. 7, the corresponding resource information includes an anchor icon, "× roast" and offer group purchase ", and if the second layout style is a card style, the corresponding second sub-resource information corresponding to the anchor icon is the corresponding merchant avatar," × roast "is replaced with" × roast person average element, etc.), and "offer group purchase" is replaced with specific group purchase offer information, "3-4 person meal element," etc., thereby further enriching the displayed resource information, facilitating the user to comprehensively know the resource information, quickly obtaining interested resources, and improving the interaction efficiency.

Of course, in the actual execution process, the at least one first resource information is switched and displayed as the corresponding second resource information, and the switching may also be completed in the area expansion process, and the like, which is not limited herein.

In another embodiment of the present disclosure, when the first entry identifier is switched to the second entry identifier for display, the animation that gradually disappears may also control the first entry identifier corresponding to the first layout style to not be displayed any more, and then control the second entry identifier of the second layout style to be displayed in a manner of gradually appearing after the first entry identifier corresponding to the first layout style disappears.

The above-mentioned fade-out animation and fade-in animation are only examples, and in practical applications, the above-mentioned animation may be in any form that can have a corresponding effect visually, which is not listed here.

Therefore, after the first entry identification of the target resource is switched to the second entry identification to be displayed, based on the displayed layout style and the display area, a user can conveniently and comprehensively know resource information, interested resources can be quickly acquired, interaction efficiency is improved, and therefore after the triggering operation of the corresponding entry identification is detected, the user can jump to a resource detail page to improve the pushing effectiveness of the target resource.

In an embodiment of the present disclosure, as shown in fig. 8, when displaying the second entry identifier of the corresponding second layout style, a close control of the second layout style may be displayed, and the second entry identifier of the second layout style may be closed to be displayed in response to a trigger operation on the close control.

In summary, the resource pushing method according to the embodiment of the disclosure can switch the first entry identifier to the second entry identifier in different ways in different application scenarios, and when the first entry identifier of the target resource is switched to the second entry identifier for display, the switching process can be indicated in the form of animation and the like, so that the second entry identifier and the first entry identifier can visually present that the second entry identifier and the first entry identifier belong to the same target resource, a user can comprehensively know resource information conveniently, interested resources can be quickly obtained, and interaction efficiency is improved.

In order to implement the above embodiment, the present disclosure further provides a resource pushing device.

Fig. 9 is a schematic structural diagram of a resource pushing apparatus provided in an embodiment of the present disclosure, where the apparatus may be implemented by software and/or hardware, and may be generally integrated in an electronic device for resource pushing. As shown in fig. 9, the apparatus includes: a first display module 910, a second display module 920, and a switching module 930, wherein,

a first display module 910, configured to display a video playing page of a target video;

a second display module 920, configured to display a first entry identifier corresponding to the target resource on the video playing page of the target video;

the switching module 930, configured to switch, in response to that a preset condition is met, the first entry identifier to a second entry identifier corresponding to the target resource, where the first entry identifier and the second entry identifier are used to view the target resource associated with the target video.

In order to implement the foregoing embodiments, the present disclosure further proposes a computer program product, which includes a computer program/instruction, and when executed by a processor, the computer program/instruction implements the resource pushing method in the foregoing embodiments.

Referring now specifically to fig. 10, a schematic diagram of an electronic device 1000 suitable for use in implementing embodiments of the present disclosure is shown. The electronic device 1000 in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle mounted terminal (e.g., a car navigation terminal), and the like, and fixed terminals such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 10 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 10, the electronic device 1000 may include a processor (e.g., central processing unit, graphics processor, etc.) 1001 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM) 1002 or a program loaded from a memory 1008 into a Random Access Memory (RAM) 1003. In the RAM 1003, various programs and data necessary for the operation of the electronic apparatus 1000 are also stored. The processor 1001, ROM 1002, and RAM 1003 are connected to each other by a bus 1004. An input/output (I/O) interface 1005 is also connected to bus 1004.

Generally, the following devices may be connected to the I/O interface 1005: input devices 1006 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 1007 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; memory 1008 including, for example, magnetic tape, hard disk, or the like; and a communication device 1009. The communication device 1009 may allow the electronic device 1000 to communicate with other devices wirelessly or by wire to exchange data. While fig. 10 illustrates an electronic device 1000 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may be alternatively implemented or provided.

In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication means 1009, or installed from the memory 1008, or installed from the ROM 1002. The computer program performs the above-described functions defined in the resource pushing method of the embodiment of the present disclosure when executed by the processor 1001.

It should be noted that the computer readable medium of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.

The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: the method comprises the steps of displaying a video playing page of a target video, displaying a first entry identification corresponding to a target resource on the video playing page of the target video, responding to the condition that a preset condition is met, switching the first entry identification into a second entry identification corresponding to the target resource, wherein the first entry identification and the second entry identification are used for checking the target resource associated with the target video. Therefore, the click rate and the pushing efficiency of the entrance identifier are improved, and the pushing effectiveness of the target resource is improved.

Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, smalltalk, C + +, including conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the latter scenario, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of an element does not in some cases constitute a limitation on the element itself.

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), systems on a chip (SOCs), complex Programmable Logic Devices (CPLDs), and the like.

In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.

Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.

Claims

1. A resource pushing method is characterized by comprising the following steps:

displaying a video playing page of the target video;

displaying a first entry identifier corresponding to a target resource on a video playing page of a target video;

and switching the first entry identifier to a second entry identifier corresponding to the target resource in response to meeting a preset condition, wherein the first entry identifier and the second entry identifier are used for viewing the target resource associated with the target video.

2. The method of claim 1, wherein the method further comprises: and displaying a resource detail page of the target resource in response to the triggering operation of the first entry identifier and/or the second entry identifier.

3. The method of claim 2, wherein the first portal identification comprises first resource information for the target resource and the second portal identification comprises second resource information for the target resource.

4. The method of claim 3, wherein the first resource information includes a resource type identifier and a resource provider identifier corresponding to the target resource; the second resource information comprises a resource image identifier, a resource provider identifier and a resource attribute identifier corresponding to the target resource.

5. The method of claim 2, wherein at least one resource to be selected and at least one resource transfer control corresponding to the target resource are displayed on the resource detail page;

and responding to the triggering operation of the resource transfer control corresponding to the at least one resource to be selected, and displaying a resource transfer interface to transfer the at least one resource to be selected.

6. The method of any one of claims 1 to 5,

the first entry mark is a resource recommendation frame of a first layout style, the second entry mark is a resource recommendation frame of a second layout style, and the display area of the resource recommendation frame of the second layout style is larger than that of the resource recommendation frame of the second layout style;

responding to a preset condition, and switching the first entry identifier to a second entry identifier corresponding to the target resource, including: and expanding the resource recommendation frame of the first layout style into a resource recommendation frame of a second layout style.

7. The method of claim 6, wherein expanding the resource recommendation box for the first layout style to the resource recommendation box for the second layout style comprises:

displaying an area extension animation from the resource recommendation frame of the first layout style to the resource recommendation frame of the second layout style, wherein the area extension animation corresponds to an area extension process of the resource recommendation frame of the first layout style;

and when the display area corresponding to the area extension animation reaches the display area of the resource recommendation frame of the second layout style, displaying the second entrance identifier according to the second layout style.

8. The method of claim 7, further comprising:

when the area extension animation from the resource recommendation frame in the first layout style to the resource recommendation frame in the second layout style is displayed, displaying first resource information corresponding to the first entry identifier in a current resource recommendation frame corresponding to the area extension animation in real time, wherein the display size of the first resource information corresponds to the real-time area of the current resource recommendation frame;

and when the display area corresponding to the area extension animation reaches the display area of the resource recommendation frame of the second layout style, replacing the first resource information with second resource information corresponding to the second entry identifier.

9. The method as claimed in claim 8, wherein said replacing said first resource information with second resource information corresponding to said second portal identification comprises:

determining, in the second resource information, second sub-resource information corresponding to each first sub-resource information in the first resource information;

and replacing the first sub-resource information with corresponding second sub-resource information.

10. The method of claim 7,

the first layout style includes an anchor style and the second layout style includes a card style.

11. The method of claim 1, wherein the responding to satisfaction of a preset condition comprises:

determining that the preset condition is met in response to that the triggering operation on the first entry identifier is not detected within a first reference time duration.

12. The method of claim 1, wherein the responding to satisfaction of a preset condition comprises:

and determining that the preset condition is met in response to receiving an interactive operation executed in preset aiming at the target video.

13. The method of claim 1, further comprising:

and in response to meeting a preset condition, canceling display of a target interface element on the video playing page, wherein the target interface element is at least one interface element on the video playing page except the first entry identifier.

14. A resource pushing apparatus, comprising:

the first display module is used for displaying a video playing page of a target video;

the second display module is used for displaying the first entrance identification corresponding to the target resource on the video playing page of the target video;

and the switching module is used for switching the first entrance identifier into a second entrance identifier corresponding to the target resource in response to a preset condition being met, wherein the first entrance identifier and the second entrance identifier are used for viewing the target resource associated with the target video.

15. An electronic device, characterized in that the electronic device comprises:

a processor;

a memory for storing the processor-executable instructions;

the processor is configured to read the executable instructions from the memory and execute the executable instructions to implement the resource pushing method of any one of claims 1 to 13.

16. A computer-readable storage medium, wherein the computer-readable storage medium stores a computer program, and the computer program is configured to execute the resource pushing method according to any one of claims 1 to 13.

17. A computer program product, characterized in that instructions in the computer program product, when executed by a processor, implement the resource pushing method according to any one of claims 1-13.