CN114331520B - Sales lead data supervision method, device, storage medium and computer equipment - Google Patents

Sales lead data supervision method, device, storage medium and computer equipment Download PDF

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Publication number
CN114331520B
CN114331520B CN202111593561.3A CN202111593561A CN114331520B CN 114331520 B CN114331520 B CN 114331520B CN 202111593561 A CN202111593561 A CN 202111593561A CN 114331520 B CN114331520 B CN 114331520B
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sales
information
sales lead
picture
lead data
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CN114331520A (en
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赵圣琦
宋佳
闲明苑
王帅帅
邓林
陆有毅
王禄苇
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Shenzhen Yishi Huolala Technology Co Ltd
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Shenzhen Yishi Huolala Technology Co Ltd
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Abstract

The invention provides a sales lead data supervision method, which comprises the following steps: receiving sales lead data submitted by a user side, wherein the sales lead data comprises sales lead basic information, sales lead pictures and positioning information of positioning points where the user side submits the sales lead data; judging whether the positioning point is within a preset position range or not according to the positioning information; if so, performing character recognition on the sales clue picture to obtain picture character information; comparing the picture text information with sales clue basic information to obtain text matching degree; judging whether the character matching degree reaches a preset matching value; if yes, the sales lead data is verified successfully. The invention can avoid consuming a large amount of labor cost, flexibly adapt to the diversity of data and frequent change of business strategy, and effectively ensure the comprehensiveness, timeliness and accuracy of the supervision of the sales clue data by checking the position legality of the sales clue data according to the positioning information and checking the authenticity and accuracy of the sales clue data through picture character recognition.

Description

Sales lead data supervision method, device, storage medium and computer equipment
Technical Field
The invention relates to the technical field of data verification, in particular to a sales lead data supervision method, a sales lead data supervision device, a computer readable storage medium and computer equipment.
Background
Sales lead data collection is an important link in establishing a customer relationship management system. At present, when most sales lead data collection systems collect lead data, only some simple basic verification can be performed on the data, the authenticity of the data cannot be accurately judged, and the basic verification on the data also needs to consume a large amount of human resources for verification, so that the labor cost can be greatly wasted, and repetitive work is caused. Moreover, due to the diversification of data and the frequent change of business strategies, the comprehensiveness, timeliness and correctness of data inspection cannot be achieved through manual auditing.
Therefore, a sales lead data supervision method capable of verifying the authenticity and accuracy of data in time is needed.
Disclosure of Invention
In order to solve at least one of the above technical drawbacks, the present invention provides a sales lead data monitoring method, a corresponding apparatus, a computer-readable storage medium, and a computer device.
According to one aspect, embodiments of the present invention provide a sales lead data monitoring method, comprising the following steps:
receiving sales lead data submitted by a user side, wherein the sales lead data comprises sales lead basic information, sales lead pictures and positioning information of a positioning point where the user side submits the sales lead data;
judging whether the positioning point is within a preset position range or not according to the positioning information;
if yes, carrying out character recognition on the sales lead picture to obtain picture character information;
comparing the picture text information with the sales clue basic information to obtain text matching degree;
judging whether the character matching degree reaches a preset matching value or not; if yes, the sales lead data is confirmed to be successfully verified.
Preferably, the determining whether the positioning point is within a preset position range according to the positioning information includes:
acquiring a preset geo-fence; acquiring a preset driftable distance;
and judging whether the positioning point is in the preset geographic fence or whether the distance between the positioning point and the boundary of the preset geographic fence is smaller than the preset driftable distance or not according to the positioning information.
Preferably, the acquiring the preset geo-fence comprises:
acquiring business personnel information associated with the user side;
determining the service category of the user side according to the service personnel information;
and acquiring a preset geographic fence corresponding to the service category.
Preferably, the acquiring the preset geo-fence corresponding to the service category includes:
and acquiring a preset geo-fence corresponding to the service category from a database, wherein the preset geo-fence is obtained by dividing a map in advance based on a service strategy and is stored in the database.
Preferably, the performing text recognition on the sales thread picture to obtain picture text information includes:
and performing character recognition on the sales thread picture based on an OCR character recognition technology, and extracting character information from the sales thread picture to obtain picture character information.
Preferably, the sales thread picture includes a merchant shop header picture, and the picture text information obtained by text recognition of the merchant shop header picture is merchant name information;
before the confirmation that the sales lead data verification is successful, the method further comprises:
and confirming that the positioning point of the merchant corresponding to the merchant name information is in the preset position range.
Preferably, after confirming that the sales lead data verification is successful, the method further includes:
storing the sales lead data in a database.
Further, according to another aspect, an embodiment of the present invention provides a sales lead data monitoring apparatus, including:
the data receiving module is used for receiving sales lead data submitted by a user terminal, wherein the sales lead data comprises sales lead basic information, sales lead pictures and positioning information of a positioning point where the user terminal submits the sales lead data;
the positioning checking module is used for judging whether the positioning point is in a preset position range or not according to the positioning information;
the picture identification module is used for carrying out character identification on the sales thread picture when the positioning point is in a preset position range to obtain picture character information;
the character comparison module is used for comparing the picture character information with the sales clue basic information to obtain character matching degree;
the matching degree checking module is used for judging whether the character matching degree reaches a preset matching value or not; if yes, the sales lead data is verified successfully.
According to yet another aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, the computer program, when executed by a processor, implementing the lead data monitoring method described above.
According to yet another aspect, embodiments of the present invention provide a computer device, the computer comprising one or more processors; a memory; one or more computer programs, wherein the one or more computer programs are stored in the memory and configured to be executed by the one or more processors, the one or more computer programs configured to: the sales lead data curation method described above is performed.
Compared with the prior art, the invention has the following beneficial effects:
according to the sales lead data supervision method, the sales lead data supervision device, the computer readable storage medium and the computer equipment, the position legality of the sales lead data is verified according to the positioning information, the authenticity and the accuracy of the sales lead data are further verified through the picture character recognition technology, a large amount of labor cost can be avoided being consumed, the variety of the data and the frequent change of business strategies can be flexibly adapted, and the comprehensiveness, the timeliness and the accuracy of the sales lead data supervision are effectively guaranteed.
Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
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The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
FIG. 1 is a flow chart of a method for supervising sales lead data according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a sales lead data monitoring apparatus according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
The embodiment of the invention provides a sales lead data supervision method which can be applied to a Customer Relationship Management (CRM) back end, wherein the CRM back end is an information system for collecting, managing, analyzing and utilizing Customer information by utilizing software, hardware and network technology.
As shown in fig. 1, the method for supervising sales lead data comprises:
step S110: and receiving sales lead data submitted by a user side, wherein the sales lead data comprises sales lead basic information, sales lead pictures and positioning information of a positioning point where the user side submits the sales lead data.
For the embodiment, the CRM back end can collect customer information, and sales leads obtained by means of off-line visits, investigation and the like of sales personnel can be converted into sales opportunities, so that cooperation or transaction is facilitated.
The sales lead data is provided by the salesperson, the salesperson can submit the sales lead information through a user side, namely mobile terminal equipment such as a mobile phone and a tablet, namely the user side is used by the salesperson, and the user side is used for submitting the sales lead data by the salesperson.
For the present embodiment, the sales lead data refers to information data related to the customer. The sales lead data comprises sales lead basic information, sales lead pictures and positioning information of positioning points where the user side submits the sales lead data.
Wherein the sales lead base information includes, but is not limited to, merchant name information; the sales thread picture is a picture or a picture which reflects relevant information data of the merchant or a video image frame capable of forming a video; the Positioning information is position information of a Positioning point determined by a salesperson based on a Global Positioning System (GPS) when the salesperson submits sales lead data using a user terminal.
For this embodiment, after the user side submits the sales lead data, the back end correspondingly receives the sales lead data submitted by the user side, and further supervises and processes the received sales lead data in real time or at regular time.
Step S120: and judging whether the positioning point is in a preset position range or not according to the positioning information.
For this embodiment, after receiving the sales lead data submitted by the salesperson through the user terminal at the back end, the location validity of the sales lead data is preferentially verified, and specifically, according to the location information of the location point where the sales lead data is submitted by the user terminal, it is determined whether the location point where the sales lead data is submitted by the salesperson through the user terminal is within the preset location range based on the GPS.
For this embodiment, the preset location range is a legal location range of a preset sales lead data source, that is, a merchant corresponding to the sales lead information to be collected at the back end needs to be located in the location range, and if the merchant is not located in the preset location range, it is determined that the sales lead data submitted by the sales force through the user end does not conform to the location validity, and the sales lead data verification can be terminated and the sales lead data is not adopted.
Step S130: and if the positioning point is within the preset position range, performing character recognition on the sales clue picture to obtain picture character information.
For the embodiment, if the positioning point of the salesperson determined based on the GPS is within the preset position range when the salesperson submits the sales lead data through the user terminal, the sales lead data is verified to be in accordance with the position validity, and the substantial merchant information of the sales lead data can be further verified.
For the embodiment, the received sales lead data includes a sales lead picture, and the text recognition is performed on the sales lead picture by a technology of automatically recognizing characters from an image through a computer, so that the text displayed in the sales lead picture can be extracted, and the picture text information corresponding to the sales lead picture can be obtained.
Step S140: and comparing the picture text information with the sales clue basic information to obtain the text matching degree.
For the embodiment, the picture text information obtained in step S130 based on text recognition is used for matching verification with the received sales lead basic information to determine whether the received sales lead data conforms to authenticity and accuracy.
For the embodiment, the picture text information is compared with the sales lead basic information based on a text matching algorithm, the number of characters matched with the information of the picture text information and the sales lead basic information is determined, and then the text matching degree between the picture text information and the sales lead basic information is calculated.
Step S150: and judging whether the character matching degree reaches a preset matching value.
In an actual application scene, because a certain error exists in the technology of automatically identifying characters from an image by a computer for carrying out character identification on a sales lead picture, and the obtained picture character information may have a difference with characters in the sales lead picture, a preset matching value can be configured in advance through a configuration center, and the preset matching value is used as a judgment threshold value for determining whether the received sales lead data conforms to authenticity and accuracy.
Step S160: and if the character matching degree reaches a preset matching value, confirming that the sales thread data is successfully verified.
For the embodiment, whether the character matching degree between the picture character information and the sales thread basic information reaches a preset matching value is judged; if the character matching degree between the picture character information and the sales thread basic information is larger than or equal to a preset matching value, determining that the received sales thread data conforms to authenticity and accuracy, and further confirming that the sales thread data is successfully verified; and if the character matching degree between the picture character information and the sales thread basic information is smaller than a preset matching value, determining that the received sales thread data does not conform to the authenticity and the accuracy, and further confirming that the sales thread data fails to be verified.
In one possible implementation, the predetermined matching value ranges from 65% to 99%.
For example, the preset matching value is set to be 80% in advance, if the oscillator matching degree reaches 80%, the sales lead data is confirmed to be successfully verified, and if the oscillator matching degree does not reach 80%, the sales lead data is confirmed to be failed to be verified.
According to the sales lead data supervision method provided by the invention, the position legality of the sales lead data is verified according to the positioning information, and the authenticity and the accuracy of the sales lead data are further verified through the picture character recognition technology, so that the consumption of a large amount of labor cost can be avoided, the data diversity and the frequent change of the business strategy can be flexibly adapted, and the comprehensiveness, timeliness and accuracy of the sales lead data supervision are effectively ensured.
In some embodiments, the determining, according to the positioning information, whether the positioning point is within a preset position range includes: acquiring a preset geo-fence; acquiring a preset driftable distance; and judging whether the positioning point is in the preset geographic fence or whether the distance between the positioning point and the boundary of the preset geographic fence is smaller than the preset driftable distance or not according to the positioning information.
For the present embodiment, the geofencing refers to a virtual fence enclosing a virtual geographic boundary. The management end can divide the geographic fence on the map according to the business strategy to obtain the preset geographic fence. And if the positioning point of the salesperson, which is determined based on the GPS when the salesperson submits the sales lead data through the user terminal, is in the preset geographic fence, determining that the sales lead data submitted by the salesperson through the user terminal accords with the position legality. The management end divides a geographic fence on the map according to the business strategy, and after a preset geographic fence is obtained, the obtained preset geographic fence is stored in the database. And when the sales lead data needs to be checked, acquiring the preset geo-fence from the database.
In an actual application scenario, because the GPS positioning has a problem of positioning drift, that is, when a salesperson submits sales lead data through a user terminal, a positioning point where the sales lead data is located may have an error based on the GPS, and in order to reduce the influence of the positioning drift on the position validity check of the sales lead data, a preset driftable distance is configured in advance through a configuration center to offset the error that may be generated by the positioning drift.
Specifically, if the positioning point where the salesperson is located is determined not to be within the preset geo-fence based on the GPS when the salesperson submits the sales lead data through the user terminal, it is further determined whether the distance between the positioning point and the boundary of the preset geo-fence is smaller than the preset driftable distance, and if so, the preset driftable distance can offset an error possibly generated by the positioning drift, and it is determined that the sales lead data submitted by the salesperson through the user terminal conforms to the position validity.
The boundary used for measuring the distance from the positioning point refers to a boundary of the preset geo-fence which is closest to the positioning point, and the distance is the shortest distance between the boundary and the positioning point.
For example, the preset driftable distance is preset to be 200 meters, and if the positioning point where the salesperson is located is determined not to be within the preset geo-fence based on the GPS when the salesperson submits the sales lead data through the user terminal, but the distance between the positioning point and the boundary of the preset geo-fence is 150 meters and is less than the preset driftable distance of 200 meters, it is determined that the sales lead data conforms to the position legality.
In the embodiment, the position legality of the sales lead data can be rapidly confirmed by dividing the geo-fences, errors possibly generated by positioning drift can be offset by means of the driftable distance, misjudgment that the sales lead data does not accord with the position legality can be avoided, misjudgment rate is reduced, and the accuracy of the sales lead data is effectively improved.
In some embodiments, the obtaining the preset geofence comprises: acquiring business personnel information associated with the user side; determining the service category of the user side according to the service personnel information; and acquiring a preset geographic fence corresponding to the service category.
For this embodiment, when the management end can obtain a plurality of preset geo-fences by dividing the geo-fences on the map according to the business policy, a suitable preset geo-fence needs to be obtained from the plurality of preset geo-fences when the step of obtaining the preset geo-fences is executed. The preset geofence selection is associated with a business category.
Specifically, the salespersons submit sales lead data through the user side, the identities of the salespersons need to be bound at the user side before submitting the sales lead data, each salesperson is pre-assigned with a corresponding business category, and when the sales lead data submitted by the salesperson is verified, the preset geofence needed to be obtained can be determined according to the corresponding business category.
For this embodiment, the service staff information associated with the user side is generally information of a salesperson who submits sales lead data, and the service staff information includes, but is not limited to, a name, an administrative area, a business group or a business type to which the service staff information belongs. The geofences divided on the map by the management end according to the business strategy may be specifically that the map is divided into a plurality of geofences according to the administrative area, or the map is divided into a plurality of geofences according to the business distribution condition, which is not limited in the embodiment of the present invention. And after confirming the service category corresponding to the salesperson submitting the sales lead data currently, acquiring the preset geo-fence matched with the service category from the plurality of preset geo-fences.
In some embodiments, the obtaining the preset geo-fence corresponding to the service category includes:
and acquiring a preset geo-fence corresponding to the service category from a database, wherein the preset geo-fence is obtained by dividing a map in advance based on a service strategy and is stored in the database.
For the embodiment, the management terminal divides a plurality of geo-fences on the map according to the business strategy, and after obtaining a plurality of preset geo-fences, stores the obtained plurality of preset geo-fences in the database. And when the sales lead data needs to be checked, acquiring the corresponding preset geo-fence from the database.
In some embodiments, the performing text recognition on the sales lead picture to obtain picture text information includes: and performing Character Recognition on the sales line picture based on an OCR (Optical Character Recognition) Character Recognition technology, and extracting Character information from the sales line picture to obtain picture Character information.
In some embodiments, the sales thread picture includes a merchant heading picture, and the picture text information obtained by text recognition of the merchant heading picture is merchant name information; before the confirmation that the sales lead data verification is successful, the method further comprises: and confirming that the positioning point of the merchant corresponding to the merchant name information is in the preset position range.
For this embodiment, the sales lead data supervision method provided by the present invention is applied to an application scenario in which a salesperson obtains merchant information online, the sales lead information to be provided by the salesperson includes a merchant top picture including merchant name information, and picture text information corresponding to the merchant name information can be obtained by performing text recognition on the merchant top picture.
For this embodiment, after obtaining the name information of the merchant, it may be further verified whether the location point of the merchant is within the preset location range, so as to avoid the possibility of making the location of the merchant false, that is, the location information when the salesperson submits the sales lead data conforms to the location validity, but the merchant corresponding to the sales lead data is not substantially located at the location point corresponding to the location information, and the sales lead data does not substantially conform to the location validity.
In this embodiment, the authenticity and the accuracy of the received sales lead data can be further ensured by confirming that the localization point where the merchant is located in the sales lead data conforms to the position validity before confirming that the verification of the sales lead data is successful.
In some embodiments, after confirming that the verification of the sales lead data is successful, the method further comprises: storing the sales lead data in a database.
In addition, an embodiment of the present invention provides a sales lead data monitoring apparatus, as shown in fig. 2, the apparatus includes:
the data receiving module 21 is configured to receive sales lead data submitted by a user side, where the sales lead data includes sales lead basic information, sales lead pictures, and location information of a location point where the user side submits the sales lead data;
the positioning checking module 22 is configured to determine whether the positioning point is within a preset position range according to the positioning information;
the picture identification module 23 is configured to perform character identification on the sales thread picture when the locating point is within a preset position range, so as to obtain picture character information;
the character comparison module 24 is configured to compare the picture character information with the sales thread basic information to obtain a character matching degree;
a matching degree checking module 25, configured to determine whether the matching degree of the text reaches a predetermined matching value; if yes, the sales lead data is verified successfully.
In some embodiments, the positioning verification module 22 is specifically configured to:
acquiring a preset geo-fence; acquiring a preset driftable distance;
and judging whether the positioning point is in the preset geographic fence or whether the distance between the positioning point and the boundary of the preset geographic fence is smaller than the preset driftable distance or not according to the positioning information.
In some embodiments, the obtaining the preset geo-fence comprises:
acquiring business personnel information associated with the user side;
determining the service category of the user side according to the service personnel information;
and acquiring a preset geographic fence corresponding to the service category.
In some embodiments, the obtaining the preset geo-fence corresponding to the service category includes:
and acquiring a preset geographic fence corresponding to the service category from a database, wherein the preset geographic fence is obtained by dividing on a map in advance based on a service strategy and is stored in the database.
In some embodiments, the picture identification module 23 is specifically configured to:
and performing character recognition on the sales thread picture based on an OCR character recognition technology, and extracting character information from the sales thread picture to obtain picture character information.
In some embodiments, the sales thread picture includes a merchant heading picture, and the picture text information obtained by text recognition of the merchant heading picture is merchant name information;
before the confirmation that the sales lead data verification is successful, the method further comprises:
and confirming that the positioning point of the merchant corresponding to the merchant name information is in the preset position range.
In some embodiments, after confirming that the verification of the sales lead data is successful, the method further comprises:
storing the sales lead data in a database.
The contents of the method embodiment of the present invention are all applicable to the apparatus embodiment, the functions specifically implemented by the apparatus embodiment are the same as those of the method embodiment, and the beneficial effects achieved by the apparatus embodiment are also the same as those achieved by the method.
Furthermore, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the lead data monitoring method according to any of the above embodiments. The computer-readable storage medium includes, but is not limited to, any type of disk including floppy disks, hard disks, optical disks, CD-ROMs, and magnetic-optical disks, ROMs (Read-Only memories), RAMs (Random AcceSS memories), EPROMs (EraSable Programmable Read-Only memories), EEPROMs (Electrically EraSable Programmable Read-Only memories), flash memories, magnetic cards, or optical cards. That is, a storage device includes any medium that stores or transmits information in a form readable by a device (e.g., a computer, a cellular phone), and may be a read-only memory, a magnetic or optical disk, or the like.
The contents of the method embodiment of the present invention are all applicable to the embodiment of the storage medium, the functions specifically implemented by the embodiment of the storage medium are the same as those of the method embodiment described above, and the beneficial effects achieved by the embodiment of the storage medium are also the same as those achieved by the method described above.
In addition, an embodiment of the present invention further provides a computer device, where the computer device described in this embodiment may be a server, a personal computer, a network device, and other devices. The computer device includes: one or more processors, memory, one or more computer programs stored in the memory and configured to be executed by the one or more processors, the one or more computer programs configured to perform the sales lead data curation method of any of the above embodiments.
The contents of the method embodiment of the present invention are all applicable to the computer apparatus embodiment, the functions specifically implemented by the computer apparatus embodiment are the same as those of the method embodiment, and the beneficial effects achieved by the method embodiment are also the same as those achieved by the method.
In addition, functional units in the embodiments of the present invention may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (8)

1. A sales lead data supervision method is characterized by being applied to an application scene of sales personnel for obtaining merchant information online; the method comprises the following steps:
receiving sales lead data submitted by a user side, wherein the sales lead data comprises sales lead basic information, sales lead pictures and positioning information of a positioning point where the user side submits the sales lead data; the sales lead basic information comprises merchant name information; the sales thread picture is a picture or a picture which reflects relevant information data of the merchant or a video image frame capable of forming a video; the positioning information is position information of a positioning point where a salesperson uses a user side to submit sales lead data;
a corresponding service category is pre-allocated to each salesman at a user side, wherein the service category corresponds to a preset geo-fence;
acquiring business personnel information associated with the user side; determining the service category of the user side according to the service personnel information; acquiring a preset geographic fence corresponding to the service category;
judging whether the positioning point is in a preset position range or not according to the positioning information;
if the sales lead data is not in the preset position range, judging that the sales lead data submitted by the sales personnel through the user side does not accord with the position legality, and stopping the verification of the sales lead data and not adopting the sales lead data;
if the sales clue picture is in the preset position range, carrying out character recognition on the sales clue picture to obtain picture character information;
comparing the picture text information with the sales clue basic information to obtain text matching degree;
judging whether the character matching degree reaches a preset matching value or not; if yes, confirming that the sales lead data is successfully verified; storing the sales lead data in a database;
and if the character matching degree between the picture character information and the sales thread basic information is smaller than a preset matching value, determining that the received sales thread data does not conform to the authenticity and the accuracy, and further confirming that the sales thread data fails to be verified.
2. The method as claimed in claim 1, wherein said determining whether the anchor point is within a predetermined range of positions according to the location information comprises:
acquiring a preset geo-fence; acquiring a preset driftable distance;
and judging whether the positioning point is in the preset geographic fence or whether the distance between the positioning point and the boundary of the preset geographic fence is smaller than the preset driftable distance or not according to the positioning information.
3. The method of claim 2, wherein said obtaining a pre-defined geofence corresponding to said business category comprises:
and acquiring a preset geo-fence corresponding to the service category from a database, wherein the preset geo-fence is obtained by dividing a map in advance based on a service strategy and is stored in the database.
4. The method as claimed in claim 1, wherein the performing text recognition on the sales lead picture to obtain picture text information comprises:
and performing character recognition on the sales thread picture based on an OCR character recognition technology, and extracting character information from the sales thread picture to obtain picture character information.
5. The sales lead data supervision method according to claim 1, wherein the sales lead pictures include merchant shop header pictures, and the picture text information obtained by text recognition of the merchant shop header pictures is merchant name information;
before the confirmation that the sales lead data verification is successful, the method further comprises:
and confirming that the positioning point of the merchant corresponding to the merchant name information is in the preset position range.
6. A sales lead data supervision device is characterized by being applied to an application scene for sales personnel to obtain merchant information online; the method comprises the following steps:
the data receiving module is used for receiving sales lead data submitted by a user terminal, wherein the sales lead data comprises sales lead basic information, sales lead pictures and positioning information of a positioning point where the user terminal submits the sales lead data; the sales lead basic information comprises merchant name information; the sales thread picture is a picture or a picture which reflects relevant information data of the merchant or a video image frame capable of forming a video; the positioning information is position information of a positioning point where a salesperson uses a user side to submit sales lead data;
the distribution module is used for pre-distributing a corresponding service category for each salesman at a user side, wherein the service category corresponds to a preset geographic fence;
the acquisition module is used for acquiring the business personnel information associated with the user side; determining the service category of the user side according to the service personnel information; acquiring a preset geographic fence corresponding to the service category;
the positioning checking module is used for judging whether the positioning point is in a preset position range or not according to the positioning information;
the picture identification module is used for carrying out character identification on the sales thread picture when the positioning point is in a preset position range to obtain picture character information; if the sales lead data is not in the preset position range, judging that the sales lead data submitted by the sales personnel through the user side does not accord with the position legality, and stopping the verification of the sales lead data and not adopting the sales lead data;
the character comparison module is used for comparing the picture character information with the sales clue basic information to obtain character matching degree;
the matching degree checking module is used for judging whether the character matching degree reaches a preset matching value or not; if yes, confirming that the sales lead data is successfully verified; storing the sales lead data in a database; and if the character matching degree between the picture character information and the sales thread basic information is smaller than a preset matching value, determining that the received sales thread data does not conform to the authenticity and the accuracy, and further confirming that the sales thread data fails to be verified.
7. A computer-readable storage medium, wherein a computer program is stored on the computer-readable storage medium, and when executed by a processor, implements the lead data curation method of any one of claims 1 to 5.
8. A computer device, comprising:
one or more processors;
a memory;
one or more computer programs, wherein the one or more computer programs are stored in the memory and configured to be executed by the one or more processors, the one or more computer programs configured to: performing the sales lead data curation method according to any of the claims 1 to 5.
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