CN113965796A

CN113965796A - Interface display method and display equipment

Info

Publication number: CN113965796A
Application number: CN202111434679.1A
Authority: CN
Inventors: 曲晓奎
Original assignee: Qingdao Jukanyun Technology Co ltd
Current assignee: Qingdao Jukanyun Technology Co ltd
Priority date: 2021-11-29
Filing date: 2021-11-29
Publication date: 2022-01-21

Abstract

According to the interface display method and the display device provided by the embodiment of the application, when a user does not have a VIP (very important person) watching right or a single-point watching right, and a target medium resource is configured with the VIP watching right and the single-point watching right at the same time, the medium resource corresponding to a medium resource control is played on a playing window of a medium resource detail page, further, a single-point watching right purchasing control is preferentially displayed on the medium resource detail page, and the single-point watching right purchasing control is used for displaying an interface of the single-point watching right for independently purchasing the medium resource corresponding to the medium resource control after click operation is received. The method can recommend a single-point purchase form more suitable for user requirements to the user according to the viewing authority of the current account of the user and the viewing authority configured by the media resources, so that the problem of poor user experience caused by the fact that the content in the member package is not completely the media resource content liked by the user after the user purchases the member package is solved, and the payment rate and the viewing experience of the user on the media resource content are improved.

Description

Interface display method and display equipment

Technical Field

The application relates to the technical field of television application, in particular to an interface display method and display equipment.

Background

With the development of smart television terminals and the diversified demands of users on video information, the content of video information provided by a smart television usually comes from a plurality of video application programs, and when a user needs to watch the content in a certain video application program, the user needs to activate the VIP member service in the corresponding application program. The video content provided by different applications is usually different, and correspondingly, the types of the member packages provided by different applications are different, and the video positioning in the member packages is also different, so that the user is required to selectively purchase different member packages.

In the related art, because the video contents displayed by different application programs at the smart television end are various, the types of the member packages are various, and in order to facilitate the user to open the smart television, the smart television generally recommends the types of the member packages for the user, such as year, season or month.

However, since the number of users is large and the preferences of the users are different, after the users purchase the member package, the contents in the member package are not completely the media asset contents that the users like, and the media asset contents that the users like usually need to pay for the purchase again or are not included in the purchased member package, which results in poor user experience.

Disclosure of Invention

The application provides an interface display method and display equipment, which are used for solving the problem that in the prior art, after a user purchases a member package, the content in the member package is not completely the favorite media resource content of the user, but the favorite media resource content of the user usually needs to be purchased again for payment, or is not included in the purchased member package, so that the user experience is poor.

The technical scheme adopted by the application for solving the technical problems is as follows:

in a first aspect, the present application provides a display device comprising:

the display is used for displaying a user interface, and the user interface comprises a media asset display interface;

a user interface for receiving an input signal;

a controller respectively connected to the display and the user interface, for performing:

receiving input click operation on a media asset control in a media asset display interface, wherein the click operation is used for enabling the media asset display interface to jump to a media asset detail page of target media assets;

sending a media asset identifier and a user identifier containing the target media asset to a server, so that the server determines the authority of the target media asset configuration according to the media asset identifier and determines the authority of the user according to the user identifier;

and when the user does not have a VIP (very important person) watching right or a single-point watching right, and the target media asset is simultaneously provided with the VIP watching right and the single-point watching right, playing the media asset corresponding to the media asset control on a playing window of the media asset detail page, and preferentially displaying a single-point watching right purchasing control on the media asset detail page, wherein the single-point watching right purchasing control is used for displaying an interface of the single-point watching right for independently purchasing the media asset corresponding to the media asset control after receiving click operation.

In a second aspect, the present application provides a display device comprising:

a user interface for receiving an input signal;

determining target media assets according to input selection operation of a media asset control in a media asset display interface;

and when the user does not have a VIP (very important person) watching right or a single-point watching right and the target media asset is simultaneously configured with the VIP watching right and the single-point watching right, displaying a single-point identifier on the target media asset control.

In a third aspect, the present application provides an interface display method, including:

In a fourth aspect, the present application provides an interface display method, including:

In a fifth aspect, the present application further provides a storage medium, where the storage medium may store a program, and the program may implement, when executed, some or all of the steps in the embodiments of the interface display method provided in the present application.

According to the technical scheme, based on the interface display method and the display equipment provided by the embodiment of the application, when a user does not have a VIP (very important person) watching right or a single-point watching right, and a target medium is configured with the VIP watching right and the single-point watching right at the same time, the medium corresponding to the medium control is played on a playing window of a medium detail page, further, a single-point watching right purchasing control is preferentially displayed on the medium detail page, and the single-point watching right purchasing control is used for displaying an interface of the single-point watching right for purchasing the medium corresponding to the medium control independently after click operation is received. The method can recommend a single-point purchase form more suitable for the user requirements to the user according to the viewing authority already possessed by the current account of the user and the viewing authority configured by the media resources, so that the problem that the user experience is poor because the content in the member package is not completely the media resource content liked by the user after the user purchases the member package, and the media resource content liked by the user usually needs to be paid and purchased again or is not included in the purchased member package is solved, and the payment rate and the viewing experience of the user on the media resource content are improved.

Drawings

In order to more clearly explain the technical solution of the present application, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious to those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.

FIG. 1 illustrates a schematic diagram of an operational scenario between a smart control device and a control apparatus, in accordance with some embodiments;

fig. 2 illustrates a hardware configuration block diagram of an intelligent control device 200 according to some embodiments;

fig. 3 shows a block diagram of a hardware configuration of the control apparatus 100 according to some embodiments;

FIG. 4 illustrates a software configuration diagram in the intelligent control device 200 according to some embodiments;

FIG. 5 illustrates a flow diagram of an interface presentation method according to some embodiments;

FIG. 6 illustrates a display device home presentation interface diagram in accordance with some embodiments;

FIG. 7 illustrates a display device asset presentation interface schematic according to some embodiments;

FIG. 8 illustrates a media asset detail page presentation interface diagram, in accordance with some embodiments;

FIG. 9 illustrates a media asset detail page presentation interface schematic according to some embodiments;

FIG. 10 illustrates a media asset detail page presentation interface schematic according to some embodiments;

FIG. 11 illustrates a media asset detail page presentation interface diagram, in accordance with some embodiments;

FIG. 12 illustrates a media asset detail page presentation interface schematic according to some embodiments;

FIG. 13 illustrates a media asset detail page presentation interface diagram, in accordance with some embodiments;

FIG. 14 illustrates a media asset detail page presentation interface schematic according to some embodiments;

FIG. 15 illustrates a single point asset purchase page schematic according to some embodiments;

FIG. 16 illustrates a media asset detail page presentation interface diagram, in accordance with some embodiments;

FIG. 17 illustrates a package media asset purchase page schematic, according to some embodiments;

FIG. 18 illustrates a package asset purchase page schematic according to some embodiments.

Detailed Description

To make the purpose and embodiments of the present application clearer, the following will clearly and completely describe the exemplary embodiments of the present application with reference to the attached drawings in the exemplary embodiments of the present application, and it is obvious that the described exemplary embodiments are only a part of the embodiments of the present application, and not all of the embodiments.

It should be noted that the brief descriptions of the terms in the present application are only for the convenience of understanding the embodiments described below, and are not intended to limit the embodiments of the present application. These terms should be understood in their ordinary and customary meaning unless otherwise indicated.

The terms "first," "second," "third," and the like in the description and claims of this application and in the above-described drawings are used for distinguishing between similar or analogous objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.

The terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements expressly listed, but may include other elements not expressly listed or inherent to such product or apparatus.

The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware and/or software code that is capable of performing the functionality associated with that element.

When the intelligent control device is a display device, introduction is performed based on the structure of the display device.

FIG. 1 illustrates a usage scenario of a smart control device according to some embodiments. As shown in fig. 1, the intelligent control apparatus 200 is also in data communication with a server 400, and a user can operate the intelligent control apparatus 200 through the intelligent apparatus 300 or the control device 100.

In some embodiments, the control apparatus 100 may be a remote controller, and the communication between the remote controller and the intelligent control device includes at least one of an infrared protocol communication or a bluetooth protocol communication, and other short-distance communication methods, and the intelligent control device 200 is controlled by a wireless or wired method. The user may input a user command through at least one of a button on a remote controller, a voice input, a control panel input, etc. to control the intelligent control device 200.

In some embodiments, the smart device 300 may include any of a mobile terminal, a tablet, a computer, a laptop, an AR/VR device, and the like.

In some embodiments, the smart device 300 may also be used to control the smart control device 200. For example, the smart control device 200 is controlled using an application program running on the smart device. In some embodiments, the smart device 300 and the smart control device may also be used for communication of data.

In some embodiments, the intelligent control device 200 may also be controlled in a manner other than the control apparatus 100 and the intelligent device 300, for example, the voice instruction control of the user may be directly received by a module configured inside the intelligent control device 200 to obtain the voice instruction, or may be received by a voice control apparatus provided outside the intelligent control device 200.

In some embodiments, the smart control device 200 is also in data communication with the server 400. The intelligent control device 200 may be allowed to make communication connections through a Local Area Network (LAN), a Wireless Local Area Network (WLAN), and other networks. The server 400 may provide various contents and interactions to the smart control device 200. The server 400 may be a cluster or a plurality of clusters, and may include one or more types of servers.

In some embodiments, software steps executed by one step execution agent may be migrated on demand to another step execution agent in data communication therewith for execution. Illustratively, the software steps executed by the server may be migrated to be executed on the intelligent control device in data communication therewith, and vice versa, as needed.

Fig. 2 illustrates a block diagram of a hardware configuration of the control apparatus 100 according to some embodiments. As shown in fig. 2, the control device 100 includes a controller 110, a communication interface 130, a user input/output interface 140, a memory, and a power supply. The control apparatus 100 may receive an input operation instruction from a user and convert the operation instruction into an instruction recognizable and responsive by the smart control device 200, serving as an interaction intermediary between the user and the smart control device 200.

In some embodiments, the communication interface 130 is used for external communication, and includes at least one of a WIFI chip, a bluetooth module, NFC, or an alternative module. In some embodiments, the user input/output interface 140 includes at least one of a microphone, a touchpad, a sensor, a key, or an alternative module.

Fig. 3 illustrates a hardware configuration block diagram of the intelligent control device 200 according to some embodiments. Referring to fig. 3, in some embodiments, the intelligent control apparatus 200 includes at least one of a tuning demodulator 210, a communicator 220, a detector 230, an external device interface 240, a controller 250, a display 260, an audio output interface 270, a memory, a power supply, a user interface. In some embodiments, the controller includes a central processor, a video processor, an audio processor, a graphic processor, a RAM, a ROM, a first interface to an nth interface for input/output.

In some embodiments, the display 260 includes a display screen component for displaying pictures, and a driving component for driving image display, a component for receiving image signals from the controller output, displaying video content, image content, and menu manipulation interface, and a user manipulation UI interface, etc. In some embodiments, the display 260 may be at least one of a liquid crystal display, an OLED display, and a projection display, and may also be a projection device and a projection screen.

In some embodiments, the controller 250 and the modem 210 may be located in different separate devices, that is, the modem 210 may also be located in an external device of the main device where the controller 250 is located, such as an external set-top box. In some embodiments, controller 250 controls the operation of the intelligent control device and responds to user actions through various software control programs stored in memory. The controller 250 controls the overall operation of the intelligent control device 200. For example: in response to receiving a user command for selecting a UI object to be displayed on the display 260, the controller 250 may perform an operation related to the object selected by the user command.

In some embodiments, the object may be any one of selectable objects, such as a hyperlink, an icon, or other actionable control. The operations related to the selected object are: displaying an operation connected to a hyperlink page, document, image, or the like, or performing an operation of a program corresponding to the icon.

In some embodiments the controller comprises at least one of a Central Processing Unit (CPU), a video processor, an audio processor, a Graphics Processing Unit (GPU), a RAM Random Access Memory (RAM), a ROM (Read-Only Memory), a first to nth interface for input/output, a communication Bus (Bus), and the like.

In some embodiments, a user may enter user commands on a Graphical User Interface (GUI) displayed on display 260, and the user input interface receives the user input commands through the Graphical User Interface (GUI). Alternatively, the user may input the user command by inputting a specific sound or gesture, and the user input interface receives the user input command by recognizing the sound or gesture through the sensor.

In some embodiments, a "user interface" is a media interface for interaction and information exchange between an application or operating system and a user that enables conversion between an internal form of information and a form that is acceptable to the user. A commonly used presentation form of the User Interface is a Graphical User Interface (GUI), which refers to a User Interface related to computer operations and displayed in a graphical manner. It may be an interface element such as an icon, a window, a control, etc. displayed in the display screen of the electronic device, where the control may include at least one of an icon, a button, a menu, a tab, a text box, a dialog box, a status bar, a navigation bar, a Widget, etc. visual interface elements. In some embodiments, the user interface 280 is an interface that can be used to receive control inputs (e.g., physical buttons on the body of the smart control device, or the like).

Fig. 4 illustrates a software configuration diagram in the intelligent control device 200 according to some embodiments. Referring to fig. 4, in some embodiments, the system is divided into four layers, which are an Application (Applications) layer (abbreviated as "Application layer"), an Application Framework (Application Framework) layer (abbreviated as "Framework layer"), an Android runtime (Android runtime) and system library layer (abbreviated as "system runtime library layer"), and a kernel layer from top to bottom.

In some embodiments, at least one application program runs in the application program layer, and the application programs may be windows (windows) programs carried by an operating system, system setting programs, clock programs or the like; or an application developed by a third party developer. In particular implementations, the application packages in the application layer are not limited to the above examples.

The framework layer provides an Application Programming Interface (API) and a programming framework for the application. The application framework layer includes a number of predefined functions. The application framework layer acts as a processing center that decides to let the applications in the application layer act. The application program can access the resources in the system and obtain the services of the system in execution through the API interface.

As shown in fig. 4, in the embodiment of the present application, the application framework layer includes Managers (Managers), providers (Content providers), a network management system, and the like, where the Managers include at least one of the following modules: an Activity Manager (Activity Manager) is used for interacting with all activities running in the system; the Location Manager (Location Manager) is used for providing the system service or application with the access of the system Location service; a Package Manager (Package Manager) for retrieving various information related to an application Package currently installed on the device; a Notification Manager (Notification Manager) for controlling display and clearing of Notification messages; a Window Manager (Window Manager) is used to manage the icons, windows, toolbars, wallpapers, and desktop components on a user interface.

At present, in order to bring better viewing experience to users, background operators can recommend movie and television VIP member packages for the users with part of specified content, and the users generally select from various movie and television VIP member packages according to VIP package purchase price, movie and television content in the VIP packages and the like. Conventionally, a background operator generally uses current hot-broadcast content or a new online movie as movie and television VIP member package recommendation content, and a user can watch content designated by the background operator after purchasing a movie and television VIP member package. The packages of VIP members usually include more types, different VIP member levels and/or different effective times may exist among different types of packages, such as ' gold VIP, month card ', ' gold VIP, season card ', ' diamond, VIP season card ', ' diamond VIP, year card ', ' litchi member ', season card ', and the like. After logging in the purchasing application platform of the target application program, the user needs to select the target VIP package level and/or different effective time and complete the payment of the package. However, since the content currently being broadcast or the content contained in the VIP member package is not necessarily the content preferred by the user, and the payment item of the film and television VIP member package configured by the background operator is not necessarily the viewing item intended by the user, the user may not be attracted to purchase the payment item, thereby affecting the payment rate.

In the related art, the user may also view a highlight live game through purchasing a member type of a specific package configured by the background operator, such as a VIP member package of a sports event, or a VIP member package for viewing an animation cartoon video, so as to meet viewing requirements of different users. Therefore, on one hand, after the user purchases the VIP member package, the content in the VIP member package is not completely the favorite media asset content of the user, and on the other hand, the favorite media asset content of the user usually needs to be paid again for watching on the basis of the purchase of the member package, which results in poor user experience.

Based on this, the embodiment of the application provides an interface display method and display equipment, and a flexible purchase mode different from the traditional technical scheme is displayed for a target medium resource selected on a medium resource interface by a user, so that the user can select according to the self requirement, and the payment rate and the user experience are improved.

Fig. 5 is a flowchart of an interface display method provided in an embodiment of the present application. The interface display method provided by the embodiment of the application is mainly applied to display equipment, and is particularly suitable for Android system display equipment such as an Android system smart television. The display device provided by the embodiment of the application comprises a display, a user interface and a controller, wherein the display is used for displaying the user interface according to the specific processing of the control, and the user interface is used for receiving input signals. In performing the interface presentation method shown in fig. 5, the controller is configured to perform the following steps:

and S1, receiving input click operation on a media asset control in a media asset display interface, wherein the click operation is used for enabling the media asset display interface to jump to a media asset detail page of target media assets.

After the user starts the display device, the display device presents the home page display interface shown in fig. 6, and when the control device moves the selector to the video on demand program, the display device presents the asset display interface shown in fig. 7, referring to fig. 7, the sister display interface may include at least a navigation bar 710 and a content display area located below the navigation bar 710, as shown in fig. 7, and the content displayed in the content display area may change with the change of the selected control in the navigation bar. The programs in the application program layer can be integrated in the video-on-demand program and displayed through one control of the navigation bar, and can also be further displayed after the application control in the navigation bar is selected.

In some embodiments, the display device may directly enter a display interface of a signal source selected last time after being started, or a signal source selection interface, where the signal source may be a preset video-on-demand program, or may be at least one of an HDMI interface, a live tv interface, and the like, and after a user selects different signal sources, the display may display contents obtained from different signal sources.

The display device receives a click operation of a media asset control in the media asset display interface, which is input by a user on the media asset display interface shown in fig. 7, and the click operation is used for enabling the media asset display interface to jump to a media asset detail page of a target media asset shown in fig. 8.

In some embodiments, the instruction for selecting the target asset icon may be generated by a user operating a control device, and for example, the user may move the selector to the asset displayed on the asset display interface through the control device and press a confirmation key on the control device, at which time the instruction for displaying the content of the asset is generated.

In some embodiments, the instruction for selecting the target asset icon may be generated in a voice input or touch manner, or the corresponding asset content may be searched by inputting the initials of the target asset in the search interface of the display device, and then the instruction is sent to the display device by selecting the asset.

S2, sending the media asset identifier containing the target media asset and the user identifier to a server, so that the server determines the authority of the target media asset configuration according to the media asset identifier and determines the authority of the user according to the user identifier.

The display equipment receives an instruction of selecting a target media asset icon on the media asset display interface by a user, and then sends a media asset identifier containing the target media asset and a user identifier to the server, and the server determines the authority of target media asset configuration according to the media asset identifier and determines the authority possessed by the user according to the user identifier.

After a user purchases corresponding media assets through a display device, a server side stores the current account number of the user, which has the watching right and the purchase times of the user based on each watching right, according to the user identification of the user, wherein the watching right comprises a single-point watching right and a VIP watching right, the single-point watching right is that the user performs single-chip purchase on a certain target media asset, after the purchase is successful, the current account number of the user can be watched within an effective period of time for the media asset, if the user performs single-point payment on the display device side for the media asset 1 in the figure 7, the effective service life of the single-point payment is 7 days, the service life of the media asset for the current account number of the user is free to watch within 7 days after the single-point payment is completed; the VIP viewing authority comprises target VIP package levels and/or different effective time, a class or operation background configuration of a plurality of media contents included in each package type or level is generally included in the VIP viewing authority, and after a user successfully purchases a VIP package through a display device, all the media contents included in the package can be viewed within the effective time of the package, such as a member package of a golden VIP and a monthly card which includes part or all of the media contents in the interface shown in FIG. 7 and contents which are not shown in the interface but are included in the member package, so that the user can freely view the media contents included in the member package of the VIP within one month after successful purchase.

In addition, the server side also records the purchase times of each viewing right and the historical purchase behavior of the user, for example, the purchase times of the current account of the user for the viewing right which is a single-point viewing right are counted, and the purchase demand or purchase times of the viewing right which is a VIP viewing right are recorded. The specific information includes the number of purchases of the user in a past certain period of time, or the purchasing behavior habit of the user, etc.

And the server side judges whether the media assets selected by the user have the watching authority and the configuration authority of the target media assets based on the current user account according to the payment purchase information of the current user account, and sends the result to the display equipment.

In some embodiments, the server determines whether the media assets are paid media assets or not according to the media asset identification, when the media assets are not paid media assets, the authority of a user does not need to be judged, media asset information and an identification representing that the media assets are non-paid media assets are directly fed back to the display equipment, the display equipment draws a detail page according to the non-paid media asset identification and the media asset information, wherein in the detail page, according to the non-paid identification, a full-screen viewing control is drawn in an information display area on one side of the position of the playing window, a single-point viewing authority purchasing control is not drawn, and a VIP viewing authority purchasing control is not drawn. The user can operate the focus, and the detail page is switched to a full-screen playing page by clicking the full-screen viewing control, or the detail page is switched to a full-screen playing page by clicking the playing window.

In some embodiments, the play window is a play window embedded within the detail page. And when the full-screen playing page is switched, a full-screen playing window is newly built, the display of the detail page is cancelled, the playing information such as the video identifier, the playing progress and the like of the video in the detail page is sent to the full-screen playing window, and the full-screen playing window continues to play the video from the playing moment of the detail page window during switching according to the received playing information.

In some embodiments, the server determines whether the media asset is paid media asset according to the media asset identifier, and determines the user's right according to the user identifier when the media asset is paid media asset. And when the user has the VIP watching right containing the media or the single-point watching right of the media, sending a first identifier to the display equipment, wherein the first identifier represents that the user has the right to watch the media. The display equipment draws a detail page according to the first identification and the media information, wherein in the detail page, a full-screen viewing control is drawn in an information display area on one side of the position of the playing window according to the first identification, a single-point viewing permission purchasing control is not drawn, and a VIP viewing permission purchasing control is not drawn.

In some embodiments, the server determines whether the media asset is paid media asset according to the media asset identifier, and determines the user's right according to the user identifier when the media asset is paid media asset. And when the user does not have the VIP watching right containing the media assets and does not have the single-point watching right of the media assets, sending a second identifier to the display equipment, wherein the second identifier represents that the user does not have the right of watching the media assets. And the display equipment draws a detail page according to the second identifier and the media information, wherein in the detail page, according to the first identifier, a single-point viewing permission purchasing control is drawn preferentially in an information display area on one side of the position of the playing window. In some embodiments, the full screen viewing control may not be drawn. The user can operate the focus and switch the detail page into a full-screen playing page by clicking the playing window.

In some embodiments, the server may send the result of determining whether the media asset is paid or not, or the right corresponding to the user to the display device, and the display device performs the display of the control after determining that the result is paid by the display device.

And S3, when the user does not have a VIP (very important person) watching right or a single-point watching right, and the target asset is configured with the VIP watching right and the single-point watching right at the same time, playing the asset corresponding to the asset control on the playing window of the asset detail page, and preferentially displaying a single-point watching right purchase control on the asset detail page, wherein the single-point watching right purchase control is used for displaying an interface of the single-point watching right for independently purchasing the asset corresponding to the asset control after receiving click operation.

In some embodiments, the control display of the display interface of the display device end is controlled according to the viewing authority of the current account of the user and the configuration authority of the target media asset selected by the user. If the user does not have VIP (very important person) viewing permission or single-point viewing permission, the media assets are non-purchased items, the non-purchased items comprise items paid for and purchased in any form, and the media assets purchased at a single point or a package belong to the purchased items. Wherein the simultaneous purchase of the single point or package comprises that the media is included in a purchased VIP package after the media is purchased through the single point payment. After determining that the assets selected by the user are not purchased items, playing the assets corresponding to the assets control on the playing window of the assets detail page as shown in fig. 8, and preferentially displaying a single-point viewing right purchasing control on the assets detail page, where the single-point viewing right purchasing control is used to display a single-point viewing right interface for separately purchasing the assets corresponding to the assets control after receiving a click operation, so that the user preferentially purchases the target assets separately in a single-point manner.

It should be noted that, in the embodiment of the present application, the purchased items include not only items purchased by a user through a single point or package by using a current account, but also coupons delivered by the user through a pickup application platform, or viewing coupons given by other accounts, so that a display device can directly play the media assets in any type of item types.

In the embodiment of the application, according to the target media asset selected by the user, the single-point viewing right purchasing control is preferentially displayed on the display position, so that the user can purchase the media asset in a single-point mode, and the problem that after the user purchases the VIP member package, the content in the member package is not completely the media asset content liked by the user, the media asset content liked by the user usually needs to be purchased again or is not included in the purchased member package, and the user experience is poor is solved. The media resources are acquired by singly purchasing the media resources according to the selection requirements of the user, and the purchasing formula is based on the requirements of the user, so that the waste of purchasing resources is avoided.

In some embodiments, the method further comprises: when the user does not have a VIP (very important person) watching right or a single-point watching right, and the target media asset is simultaneously provided with the VIP watching right and the single-point watching right, the media asset corresponding to the media asset control is played on a playing window of the media asset detail page, a full-screen playing control is displayed on the media asset detail page, and the media asset corresponding to the media asset control is played in a full-screen mode after the operation that the user clicks the full-screen playing control is received; or not displaying the full-screen playing control, the user may perform full-screen display by selecting the playing window, and the upper layer of the display interface of the playing window displays the floating layer to display the right reminder, as shown in fig. 9.

In some embodiments, the method further comprises: when the user has a VIP viewing right and/or a single-point viewing right, and the target asset is configured with the VIP viewing right and the single-point viewing right at the same time, the asset corresponding to the asset control is played on the playing window of the asset detail page, and a full-screen playing control is displayed on the asset detail page, and the full-screen playing control is used for playing the asset corresponding to the asset control in a full screen after receiving a click operation, as shown in fig. 10.

In some embodiments, when a user has a VIP viewing right and/or a single-point viewing right, and a target asset is configured with the VIP viewing right and the single-point viewing right at the same time, playing a media asset corresponding to a media asset control on a playing window of a media asset detail page, displaying a full-screen playing control on the media asset detail page, and after receiving an operation that the user clicks the full-screen playing control, enabling the media asset corresponding to the media asset control to be played in a full screen; or not displaying the full screen playing control, the user may perform full screen display by selecting the playing window, as shown in fig. 11.

In some embodiments, preferentially displaying a single point viewing entitlement purchase control on the asset detail page comprises: and displaying a single-point viewing permission purchasing control on the media asset detail page, not displaying the VIP viewing permission purchasing control, wherein the VIP viewing permission purchasing control is used for displaying an interface of a VIP viewing permission of a package purchasing the media asset corresponding to the media asset control after receiving click operation, and in the application scene, a user can only purchase the viewing permission of the media asset in a single-point mode through the single-point viewing permission purchasing control displayed on the media asset detail page.

In some embodiments, preferentially displaying a single-point viewing right purchasing control on a media asset detail page includes displaying a single-point viewing right purchasing control and a VIP viewing right purchasing control on the media asset detail page, wherein the single-point viewing right purchasing control is prioritized to the VIP viewing right purchasing control in order, and the VIP viewing right purchasing control is used for displaying an interface of VIP viewing rights of packages for purchasing media assets corresponding to the media asset control after receiving a click operation.

The method comprises the steps that after a display device receives an instruction of a user for selecting a target media asset icon on a media asset display interface, a user account number is called from a server to obtain a watching right possessed by the user account number, if the user does not possess either a VIP (very important person) watching right or a single-point watching right, and when the target media asset is configured with the VIP watching right and the single-point watching right at the same time, the user does not obtain a free watching right of the media asset in other obtaining modes, the media asset is controlled to display a single-point watching right purchasing control and a VIP watching right purchasing control on a display position of the display interface, as shown in figure 12, the user can purchase the media asset in a single-point or package mode, and a flexible purchasing mode is provided for the user to select. The media assets are contained in the package, and the user can obtain the viewing permission of the media assets in a single-point mode or a package purchase mode.

In some embodiments, preferentially displaying a single point viewing entitlement purchase control on the asset detail page further comprises: the method comprises the steps that a single-point watching right purchasing control and a pull-down control are arranged on a media resource detail page, wherein the pull-down control is used for displaying a default hidden VIP watching right purchasing control after receiving a selection operation, the VIP watching right purchasing control is used for displaying an interface of a VIP watching right of a package for purchasing media resources corresponding to the media resource control after receiving a click operation, and a user only displays the default hidden VIP watching right purchasing control on the media resource detail page after clicking the pull-down control, as shown in fig. 13.

In some embodiments, after responding to an instruction of a user for selecting a media asset icon on a media asset display interface, acquiring the number of single-point purchases of the user within the past preset time according to a historical portrait of the user, and if the number of single-point purchases is less than the preset number, controlling the media asset to display a single-point viewing right purchase control on a display position; and if the single-point purchase frequency is not less than the preset frequency, controlling the media assets to display a VIP watching authority purchase control on a display position.

And acquiring the single-point purchase times of the current account of the user in the past preset time, comparing the single-point purchase times with preset art, and controlling the display content of the media assets on the display position of the display interface through the comparison result. If the preset time is set to 24 hours and the preset times are set to 5 times, if the number of times that the user purchases a single movie in the past 24 hours by using the current account number is 3 times, and the number of times is smaller than the preset number of times of 5 times, the purchasing behavior habit of the user is judged to be biased to single purchase, and the single purchase form can use the purchase resources more effectively, so that the media is controlled to display a single-point watching right purchase control on a display position of a display interface, and the user purchases the media in a single-point form; if the number of times that the user purchases a single movie in the last 24 hours by using the current account is 8, which is greater than the preset number of times of 5 times, package purchase is recommended for the user based on the purchasing behavior of the user, and the purchased resources can be used more effectively, so that the media is controlled to display a VIP viewing permission purchase control on a display position of a display interface, and the user purchases the media in the form of package.

In some embodiments, after responding to an instruction of a user for selecting a asset icon on an asset display interface, acquiring the number of single-point purchases of the user within a past preset time according to a historical representation of the user, and if the number of single-point purchases is less than a preset number, controlling the media to display a single-point viewing right purchase control on a display position, or controlling the media to display a single-point viewing right purchase control and a VIP viewing right purchase control on the display position, wherein the single-point viewing right purchase control is prioritized over the VIP viewing right purchase control in ranking, as shown in fig. 12; if the number of the single-point purchases is not less than the preset number, controlling the media asset to display a VIP viewing right purchasing control on the display position, or controlling the media asset to display the VIP viewing right purchasing control and the single-point viewing right purchasing control on the display position, wherein the sequence of the VIP viewing right purchasing control is prior to the single-point viewing right purchasing control, as shown in fig. 14.

The preset time and the preset times in the above embodiments may be obtained by analyzing the historical purchasing behavior of the user, and the preset time and the preset times in the embodiments of the present application are only provided for illustrating the present solution, and are not limited to the present solution.

In some embodiments, the historical representation of the user includes user purchase order data, media data and package data, where the user purchase order data indicates that the user purchased a certain video or movie member package on the display device, and includes a user ID, an item ID, a purchase timestamp and an amount of money, where the item ID may be a video ID or a movie member package ID, and the media data indicates all playable video information, and mainly includes information such as a video ID, whether to pay, a video primary category (movie, tv series, etc.), a secondary category, a tag, and a movie member package ID of the user. The package data is basic information of the package, and mainly comprises a film and television member package ID and a package price. According to the user purchase order data, media asset data and package data in the historical representation of the current account of the user, a more reasonable and flexible purchase mode is recommended to the user, and the payment rate is improved.

In some embodiments, determining target media assets according to input selection operation of a media asset control in a media asset display interface; sending a media asset identifier containing target media assets and a user identifier to a server so that the server determines the authority of target media asset configuration according to the media asset identifier and determines the authority of a user according to the user identifier; and when the user does not have the VIP watching right or the single-point watching right and the target media asset is simultaneously provided with the VIP watching right and the single-point watching right, displaying the single-point identification on the target media asset control.

And acquiring the authority of the media asset configuration, and if the authority of the media asset configuration is not only a single-point watching authority but also a VIP (very important person) watching authority, controlling the single-point identifier displayed on the media asset icon so that a user purchases the media asset in a single-point purchasing mode. As can be seen, in this embodiment, when the media asset configures the single-point watching right and the VIP watching right at the same time, the single-point watching right is preferentially displayed.

The method comprises the steps that an operator calculates user preference according to hot-broadcast content of current video resources or through big data statistical analysis, single-point viewing permission or VIP viewing permission is configured for appointed media resources, the single-point viewing permission or the VIP viewing permission is processed according to original data including equipment basic data, user playing data, user purchase order data, media resource data and package data, the type of the media resources most probably purchased by a user is predicted, single-point or VIP viewing permission is configured for the media resource content with a large purchase probability value, a most reasonable purchase mode is provided according to a historical portrait of the user, and payment rate is improved. When configuring the media asset attributes of the media assets, the operators can configure the media asset attributes according to specific media asset contents, for example, hot-cast contents of current video resources are configured as VIP viewing permissions, and users can view a type of current hot-cast video resources when purchasing the type of media asset contents in a package; and calculating the configuration of the media assets which are possibly purchased by the user and have larger probability values through big data statistical analysis, namely the single-point watching right and the VIP watching right, so that the user can select the configuration.

In some embodiments, in response to the user clicking the single-point viewing right purchase control or the VIP viewing right purchase control on the display position, a two-dimensional code is generated according to the single-point price or the package price of the media asset and the associated attributes, so that the user can purchase the media asset by scanning the two-dimensional code.

Responding to a situation that a user clicks a single-point viewing permission purchasing control on the display position, and then switching a display interface to a media resource purchasing page shown in fig. 15, wherein the media resource purchasing page is generated by configuration of an operator in a background operator, and specifically includes that after the user clicks the single-point viewing permission purchasing control on the display position, a display device sends an instruction to a background server side, the server side first detects whether parameters transmitted in the instruction are normal or not after receiving the instruction sent by the display device, the parameters include price ID, validity date and the like of the media resource, if the transmitted parameters are abnormal, an abnormal instruction is sent to the display device, and the display device side displays an abnormal interface on a display according to the abnormal instruction; when the parameters are normally acquired, detecting whether available coupon data exist or not, and if the available coupon data are detected, combining the coupon data with the incoming parameters to acquire data in the optimal purchase form; further checking the transmitted parameters, simulating the request parameters to initiate purchase, performing security verification, after the checking is passed, splicing the parameters included in the media assets to generate a two-dimensional code, and controlling the two-dimensional code to be displayed on an interface, so that the user can purchase the media assets by scanning the two-dimensional code, wherein the two-dimensional code includes a single-chip price, an expiration date, a supplier and the like of the single-point media assets purchased by the user, and after the purchase is successful, a purchased state is displayed on a display interface of the media assets, as shown in fig. 16.

After the user clicks the VIP viewing right purchasing control on the display position, the user enters the VIP page shown in fig. 17, selects a control of a package in the display interface, clicks the access, and clicks one of the VIP viewing right purchasing controls, such as the VIP viewing right purchasing control for successive months, to display a package purchasing form for successive months, where the media needs to be included in the package, as shown in fig. 17. And selecting the package type, month covering, continuous month covering and the like in the left side of the interface, and scanning the code for purchase. The background configuration process of package purchase is similar to the configuration process of single-point purchase, and only the single-point data needs to be replaced by package data, which is not described in detail in this embodiment. Generating a two-dimensional code for purchasing a VIP viewing permission purchasing control in a continuous monthly subscription according to a parameter of a package purchasing control selected by a user, such as a media asset purchasing page shown in FIG. 18, wherein the user finishes purchasing by scanning the two-dimensional code on the media asset purchasing page, and simultaneously controls other package purchasing forms including monthly subscription, season subscription, year subscription and the like to be displayed on the display interface so as to facilitate the user to select and purchase.

In a specific implementation manner, an embodiment of the present invention further provides a storage medium, where the storage medium may store a program, and when the program is executed, the program may include some or all of the steps in each embodiment of the interface display method provided by the present invention. The storage medium may be a magnetic disk, an optical disk, a read-only memory (ROM) or a Random Access Memory (RAM).

Those skilled in the art will readily appreciate that the techniques of the embodiments of the present invention may be implemented as software plus a required general purpose hardware platform. Based on such understanding, the technical solutions in the embodiments of the present invention may be embodied in the form of software products, which may be stored in storage media, such as ROM/RAM, magnetic disk, optical disk, etc., or in the form of portions that contribute to the prior art.

The same and similar parts in the various embodiments in this specification may be referred to each other. In particular, for the embodiment of the interface display method, since it is substantially similar to the embodiment of the server and the display device, the description is simple, and the relevant points can be referred to the description in the embodiment of the server and the display device.

Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.

The foregoing description, for purposes of explanation, has been presented in conjunction with specific embodiments. However, the illustrative discussions above are not intended to be exhaustive or to limit the embodiments to the precise forms disclosed above. Many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles and the practical application, to thereby enable others skilled in the art to best utilize the embodiments and various embodiments with various modifications as are suited to the particular use contemplated.

Claims

1. A display device, comprising:

a user interface for receiving an input signal;

2. The display device of claim 1, wherein the sending includes the target asset identifier and a user identifier to a server, so that the server determines the authority of the target asset configuration according to the asset identifier, and after determining the authority possessed by the user according to the user identifier, the controller is further configured to:

and when the user has a VIP viewing authority and/or a single-point viewing authority and the target media asset is simultaneously configured with the VIP viewing authority and the single-point viewing authority, playing the media asset corresponding to the media asset control on a playing window of the media asset detail page, and displaying a full-screen playing control on the media asset detail page, wherein the full-screen playing control is used for enabling the media asset corresponding to the media asset control to be played in a full screen mode after a click operation is received.

3. The display device of claim 1, wherein the preferential display of a single point viewing entitlement purchase control on the media asset details page, the controller is further configured to:

and displaying a single-point viewing right purchasing control on the media asset detail page, and not displaying a VIP viewing right purchasing control, wherein the VIP viewing right purchasing control is used for displaying an interface of a VIP viewing right of a package for purchasing media assets corresponding to the media asset control after receiving click operation.

4. The display device of claim 1, wherein the preferential display of a single point viewing entitlement purchase control on the media asset details page, the controller is further configured to:

and displaying a single-point viewing permission purchasing control and a VIP viewing permission purchasing control on the media asset detail page, wherein the single-point viewing permission purchasing control is prioritized to the VIP viewing permission purchasing control in sequence, and the VIP viewing permission purchasing control is used for displaying an interface of a VIP viewing permission of package purchase of media assets corresponding to the media asset control after click operation is received.

5. The display device of claim 1, wherein the preferential display of a single point viewing entitlement purchase control on the media asset details page, the controller is further configured to:

the media asset detail page is provided with a single-point viewing right purchasing control and a pull-down control, the pull-down control is used for displaying a default hidden VIP viewing right purchasing control after receiving selection operation, and the VIP viewing right purchasing control is used for displaying an interface of a VIP viewing right of a package for purchasing media assets corresponding to the media asset control after receiving click operation.

6. The display device according to claim 1, wherein the determining the right possessed by the user according to the user identifier comprises:

when the number of independent purchases of the user in the past preset time is smaller than the preset number, determining that the authority possessed by the user has an attribute of preferentially displaying the single-point watching authority;

when the number of independent purchases of the user in the past preset time is not less than the preset number, determining that the authority possessed by the user has an attribute of preferentially displaying VIP watching authority;

wherein the individual purchase times are determined by the server within a past preset time according to the user identification.

7. The display device according to any one of claims 3, 4 or 5, wherein the controller is further configured to:

when the single-point viewing permission purchasing control is operated by responding to the clicking of the user, the clicking operation is used for enabling the media asset detail page to jump to a media asset purchasing page corresponding to the media asset;

and when the VIP watching right purchasing control is responded to the clicking operation of the user, the clicking operation is used for enabling the media asset detail page to jump to a media asset purchasing page corresponding to the media asset.

8. A display device, comprising:

a user interface for receiving an input signal;

9. An interface display method, comprising:

10. An interface display method, comprising: