CN113723977A - Base station-based advertisement pushing method, device, equipment and computer medium - Google Patents
Base station-based advertisement pushing method, device, equipment and computer medium Download PDFInfo
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Abstract
The embodiment of the invention relates to the technical field of communication, and discloses an advertisement pushing method based on a base station, which comprises the following steps: acquiring candidate users in a preset range of a base station; determining a subscribing user from the candidate users, wherein the subscribing user is a user subscribing to an operator topic, and the operator topic is associated with advertisement information of an advertiser; acquiring access data of the subscriber; determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data; and pushing the advertisement information of the advertiser to the target user through the base station. Through the mode, the embodiment of the invention has the beneficial effect of realizing the accurate pushing of the advertisement information.
Description
Technical Field
The embodiment of the invention relates to the technical field of communication, in particular to a base station-based advertisement pushing method, device, equipment and computer medium.
Background
With the development of the mobile internet technology, merchants place advertisements more and more depending on the mobile internet technology. The value generated by the advertisement is considered when the merchant puts the advertisement, and the advertisement aims to enable the target users interested in the advertisement information to see the advertisement, so that a potential marketing opportunity can be established to promote consumption, and therefore the advertisement information needs to be pushed to the target users more accurately.
Currently, when a user becomes a mobile subscriber of an operator, the user generally fills a corresponding Subscriber Identity Module (SIM) card registration table, in which professional information related to the mobile subscriber is recorded in a mobile subscriber static attribute table in the BOSS system. The operator portal website can conduct survey of some service questionnaires at irregular intervals to analyze service development conditions, user satisfaction and the like, the questionnaires comprise user occupation information items, and after the user feeds back the questionnaires, the system can conduct corresponding statistics.
Therefore, the advertisement can be forwarded based on the base station, and the user position can be determined and recommended by acquiring the base station data. However, although the existing base station-based advertisement push takes the location information of the mobile terminal into consideration, the existing base station-based advertisement push does not take the factors of whether the user is a resident user, how to automatically select the proper push time, how to accurately deliver the advertisement information to the target user, and the like into consideration, thereby causing the technical problem that the advertisement information push is not accurate enough.
Disclosure of Invention
In view of the foregoing problems, embodiments of the present invention provide an advertisement push method based on a base station, so as to solve the problem in the prior art that advertisement information push is not accurate enough.
According to an aspect of the embodiments of the present invention, there is provided a method for pushing an advertisement based on a base station, the method including:
acquiring candidate users in a preset range of a base station;
determining a subscribing user from the candidate users, wherein the subscribing user is a user subscribing to an operator topic, and the operator topic is associated with advertisement information of an advertiser;
acquiring access data of the subscriber;
determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data;
and pushing the advertisement information of the advertiser to the target user through the base station.
In an optional manner, before the obtaining of the candidate users within the preset range of the base station, the method further includes:
and storing the advertisement information of the advertiser and the base station information in an associated manner, wherein the advertisement information of the advertiser is the merchant in the working range of the base station.
In an alternative form of the method according to the invention,
the obtaining of the candidate users within the preset range of the base station further includes:
collecting the identification of the mobile terminal in the preset range of the base station to obtain the information of the mobile terminal in the preset range;
acquiring the residence time of the mobile terminal in a preset range of a base station according to the mobile terminal information;
and when the time of the mobile terminal in the preset range of the base station exceeds a preset time value, determining the user corresponding to the mobile terminal as a candidate user.
In an alternative form of the method according to the invention,
the access data of the subscriber comprises website browsing records, call records and payment information of the subscriber;
obtaining the access data of the subscriber, further comprising:
acquiring a website browsing record generated by the subscriber accessing the world wide web through a network service provided by an operator;
acquiring a call record of the subscriber, wherein the call record comprises a call record for calling with an advertiser telephone;
acquiring payment behavior data of the subscriber on a specific website of a third-party platform as payment information, wherein the payment information comprises payment information of an advertiser, and the access data of the subscriber comprises website browsing records, call records and payment information of the subscriber;
obtaining the access data of the subscriber, further comprising:
acquiring a website browsing record generated by the subscriber accessing the world wide web through a network service provided by an operator;
acquiring a call record of the subscriber, wherein the call record comprises a call record for calling with an advertiser telephone;
and obtaining payment behavior data of the subscriber on a specific website of a third-party platform as payment information, wherein the payment information comprises payment information for an advertiser.
In an optional manner, determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data further includes:
determining targeted access data related to advertiser topics from the access data;
and determining the target users matched with the advertisement information of the advertiser according to the target access data.
According to another aspect of the embodiments of the present invention, there is provided a base station-based advertisement push apparatus, including:
the candidate user acquisition module is used for acquiring candidate users in a preset range of the base station;
a subscribed user determining module, configured to determine a subscribed user from the candidate users, where the subscribed user is a user subscribed to an operator topic, and the operator topic is associated with advertisement information of an advertiser;
the access data acquisition module is used for acquiring the access data of the subscription user;
the matching module is used for determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data;
and the pushing module is used for pushing the advertisement information of the advertiser to the target user through the base station.
In an optional manner, the candidate user obtaining module further includes:
the mobile terminal information acquisition unit is used for collecting the identification of the mobile terminal in the preset range of the base station so as to acquire the mobile terminal information in the preset range;
the residence time acquiring unit is used for acquiring the residence time of the mobile terminal in the preset range of the base station according to the mobile terminal information;
and the candidate user determining unit is used for determining the user corresponding to the mobile terminal as the candidate user when the time of the mobile terminal appearing in the preset range of the base station exceeds a preset time value.
In an optional mode, the access data of the subscriber includes website browsing records, call records and payment information of the subscriber;
the access data acquisition module further comprises:
a website browsing record obtaining unit, configured to obtain a website browsing record generated when the subscriber performs web access through a network service provided by an operator;
a call record obtaining unit, configured to obtain a call record of the subscriber, where the call record includes a call record of a call with an advertiser telephone;
and the payment information acquisition unit is used for acquiring payment behavior data of the subscriber on a specific website of the third-party platform as payment information, and the payment information comprises payment information for the advertiser.
According to another aspect of the embodiments of the present invention, there is provided a base station-based advertisement push apparatus, including:
the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is used for storing at least one executable instruction, and the executable instruction causes the processor to execute the operation of the base station-based advertisement pushing method.
According to still another aspect of the embodiments of the present invention, there is provided a computer-readable storage medium having at least one executable instruction stored therein, which when running on a base station-based advertisement push apparatus/device, causes the base station-based advertisement push apparatus/device to perform the operations of the above-mentioned base station-based advertisement push method.
The embodiment of the invention can realize accurate pushing of the advertisement information by setting the theme of the operator, acquiring the content which is interested by the user through the subscription of the user, determining the content which is interested by the user through acquiring the access data of the user, determining the target user and pushing.
Furthermore, the embodiment of the invention also judges whether the user is a resident user or not by the preset time value, thereby realizing the accurate pushing of the advertisement information and improving the conversion rate of the advertisement information.
More specifically, the embodiment of the invention further determines the potential consuming user by judging whether the time for generating the access data is in the service time period of the merchant, so that the conversion rate of the advertisement information is improved.
The foregoing description is only an overview of the technical solutions of the embodiments of the present invention, and the embodiments of the present invention can be implemented according to the content of the description in order to make the technical means of the embodiments of the present invention more clearly understood, and the detailed description of the present invention is provided below in order to make the foregoing and other objects, features, and advantages of the embodiments of the present invention more clearly understandable.
Drawings
The drawings are only for purposes of illustrating embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating a method for pushing an advertisement based on a base station according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram illustrating a base station-based advertisement push device according to an embodiment of the present invention;
fig. 3 shows a schematic structural diagram of a base station-based advertisement push device according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present invention will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the invention are shown in the drawings, it should be understood that the invention can be embodied in various forms and should not be limited to the embodiments set forth herein.
In the embodiment of the invention, the mobile terminal is locally and individually pushed based on the base station, on one hand, the candidate users are screened out based on the residence time and residence time period of the mobile terminal in the base station, and the candidate users are users living near the base station so as to achieve the purpose of pushing local users; on the other hand, target users are further screened out based on the access data of the candidate users, the target users are users matched with the advertisers, and accurate pushing based on the theme is conducted on the local users.
Fig. 1 shows a flowchart of an embodiment of a base station-based service push method of the present invention, which is executed by a base station-based service push device. In particular, the base station-based service push equipment can be applied to a base station or an operator server. As shown in fig. 1, the method comprises the steps of:
step 110: and acquiring candidate users in a preset range of the base station.
The method comprises the following steps of before candidate users in a preset range of a base station are obtained:
and storing the advertisement information of the advertiser and the base station information in a correlation manner, wherein the advertisement information of the advertiser is the merchant in the preset range of the base station. The preset range of the base station is the working range of the base station, that is, the range within which signals can reach. The advertisement information of the advertiser needing to be pushed can be obtained by the contract of the advertiser and the operator. The advertiser can also sign the range of the advertisement to be issued with the operator according to the commercial layout range, and associate the base stations within the range with the advertiser. Therefore, the advertisement information of the advertiser set in association with the base station is obtained, wherein the advertisement information of the advertiser can be pushed through the associated base station.
In this embodiment, obtaining candidate users within a preset range of a base station specifically includes the following steps:
and collecting the identification (such as a mobile phone number or an equipment identification code) of the mobile terminal within the preset range of the base station to acquire the information of the mobile terminal within the preset range, so as to uniquely determine all the mobile terminals within the preset range of the base station.
And acquiring the residence time of the mobile terminal in the preset range of the base station according to the mobile terminal information. Specifically, the time of residence refers to the total time or frequency of the mobile terminal appearing within the preset range of the base station. Wherein, a frequency is calculated from the time that the mobile terminal enters the preset range of the base station to the time that the mobile terminal leaves the preset range of the base station.
And when the time of the mobile terminal in the preset range of the base station exceeds a preset time value, determining the user corresponding to the mobile terminal as a candidate user. The preset time value is a preset total time or a preset time frequency.
Step 120: and determining a subscribing user from the candidate users, wherein the subscribing user is a user subscribing to an operator topic, and the operator topic is associated with the advertisement information of the advertiser.
The operator theme is associated with the advertisement information of the advertiser, the operator theme comprises themes of catering, sports, traveling, entertainment and the like, the operator can provide the operator theme in the form of theme app for the user of the mobile terminal to subscribe, and the operator theme can also be provided in the form of short messages or websites for the user of the mobile terminal to subscribe. For example, under a dining theme, advertising information of a plurality of restaurants can be associated. The restaurant is an advertiser.
The user can subscribe the operator theme provided by the operator, and establishes the association between the subscribed user and the subscribed theme according to the subscription information and stores the association in a list or a database. The user identity may be uniquely determined by storing the cell phone number or device identification number of the user terminal of the subscribing user in association with the subscription theme. After acquiring the mobile phone number or the equipment identification code of the candidate user, inquiring whether the mobile phone number or the equipment identification code exists in the list or the database, and if so, determining whether the candidate user is a subscriber user.
Step 130: and acquiring the access data of the subscriber.
The access data comprises website browsing records, call records and payment information of the subscriber. The website browsing record is generated when the subscriber accesses the world wide web through the network service provided by the operator, and in the website browsing record, the website address accessed by the subscriber, the access time and the like can be extracted.
In this embodiment, the access data of the subscribing user is specifically obtained through the following steps:
and acquiring a website browsing record generated by the subscriber accessing the world wide web through the network service provided by the operator.
And acquiring a call record of the subscriber, wherein the call record comprises a call record of a call with the advertiser telephone.
And obtaining payment behavior data of the subscriber on a specific website of a third-party platform as payment information, wherein the payment information comprises payment information for an advertiser.
Step 140: and determining target users matched with the advertisement information of the advertiser from the subscribing users according to the access data.
Specifically, the target user is a potential user of the advertiser, and by sending the advertisement to the target user, the probability that the target user consumes in the advertiser can be increased, and accurate popularization of advertisement information is achieved.
When the access data meet the condition 1 and/or the condition 2, determining that the user corresponding to the access data is the target user, that is, when the access data of the subscriber is consistent with the theme of the operator, or when the time of the access data of the subscriber is in the service period preset by the operator, determining that the subscriber is the target user.
Condition 1: and if the access data is consistent with the theme of the operator, determining that the subscription user corresponding to the access data is a target user, and if the advertiser is a catering merchant, the access data related to the catering theme is related to the advertiser under the theme of the operator.
Specifically, if the access data is related to the service content of the advertiser, it is determined that the subscriber corresponding to the access data is the target user, including the following steps:
step 1401: target access data related to the advertiser topic is determined from the access data.
The access data comprises a website browsing record and a call record. And for the website browsing records, matching the network browsing records by setting the theme keywords of the operators. The advertiser may select an operator topic, and the operator may set an operator topic keyword set by the operator and related to the operator topic, where the operator topic keyword may be a name of a merchant, a name of a product, and the like. If the operator topic keyword can be a catering keyword: name of dish, cuisine, coffee, beverage, etc., and also can be catering trade company, such as starbucks, etc. Wherein, the advertisement information of the advertiser and the subject key words are stored in a table or a database in a mutual correlation mode.
After a website browsing record generated by the subscriber accessing the world wide web through the network service provided by the operator is obtained, keywords to be matched are extracted from websites or contents (which can be crawled by using website contents) corresponding to the websites in the website browsing record, so as to determine the operator theme related to each website. And matching the keywords to be matched with the keywords of the operator theme, and obtaining target access data according to the similarity of the keywords. The keyword to be matched may be a merchant name, a product name, etc. Among them, in the present embodiment,
in this embodiment, for the call record, the operator may mark the telephone number with a theme, for example, the telephone is a telephone of a certain merchant, or mark the telephone with an operator theme according to a service provided by the merchant, for example, the telephone is marked as a restaurant, an express delivery, or the like. The method comprises the steps of obtaining a keyword to be matched by obtaining a call record of a subscriber and a corresponding operator theme mark, matching the keyword to be matched with a keyword of an operator theme, and obtaining target access data according to similarity of the keyword. The keyword to be matched may be a merchant name, a product name, etc.
Step 1402: and determining the target users matched with the advertisement information of the advertiser according to the target access data. Because the target access data is determined, the corresponding target user can be determined according to the source of the mobile terminal corresponding to the target access data.
Condition 2: and if the generation time of the access data is in a service period preset by an advertiser, determining that the subscription user corresponding to the access data is a target user.
Specifically, the generation time of the access data (i.e., the residence time point or time period of the mobile terminal) within the preset time period is counted, so as to determine the residence time period of the mobile terminal. For example, the generation time of access data of a certain mobile terminal in 3 consecutive days is 8: 00-18: 00, 8:12-18:45, 8:03-18:30, i.e. the dwell period may be determined, which may be the maximum interval, average dwell period of the mobile terminal dwell time point or time period. Median, etc. For example, the dwell period may be a maximum interval: 8:00-19:00.
And after determining the residence time of the mobile terminal, comparing the residence time with the service time interval of the advertiser, and if the residence time of the mobile terminal is in the service time interval of the advertiser, determining that the subscriber corresponding to the access data is the target user.
In this embodiment, the method further includes: and performing data processing on the access data to acquire the name of the merchant in the website browsing record and the name of the merchant in the call record of the user. If the website browsing record and the call record of the subscriber both comprise the merchant name, comparing the merchant name in the website browsing record with the merchant name in the call record, and if the merchant name in the website browsing record and the merchant name in the call record are consistent, determining that the subscriber is the target user.
Step 150: and pushing the advertisement information of the advertiser to the target user through the base station.
The pushing of the advertisement information of the advertiser to the target user through the base station specifically includes:
and when the access data of the subscriber is consistent with the theme of the operator, determining that the subscriber is a target user, and pushing the advertisement information of the advertiser to the target user through a corresponding base station.
And when the generation time of the access data is in a service period preset by an advertiser, determining that a subscriber corresponding to the access data is a target user, and pushing the advertisement information of the advertiser to the target user through a corresponding base station.
In this embodiment, an advertisement information pushing time slot of an advertiser is further provided, and when the generation time of the access data is in a service time slot preset by the advertiser, the advertisement information of the advertiser is pushed in the advertisement information pushing time slot of the advertiser.
When the advertisers contained in the access data of the subscriber are consistent with the advertisers contained in the call records, the subscriber is determined as the target user, the advertisers with the consistent types of the advertisers are determined as the advertisers really interested in the target user, and the advertisement information of the advertisers with the consistent types is pushed to the target user through the corresponding base station.
The embodiment of the invention can realize accurate pushing of the advertisement information by setting the theme of the operator, acquiring the content which is interested by the user through the subscription of the user, determining the content which is interested by the user through acquiring the access data of the user, determining the target user and pushing.
Furthermore, the embodiment of the invention also judges whether the user is a resident user or not by the preset time value, thereby realizing the accurate pushing of the advertisement information and improving the conversion rate of the advertisement information.
More specifically, the embodiment of the invention further determines the potential consuming user by judging whether the time for generating the access data is in the service time period of the merchant, so that the conversion rate of the advertisement information is improved.
Fig. 2 is a schematic structural diagram illustrating an embodiment of the base station-based advertisement push apparatus according to the present invention. As shown in fig. 2, the apparatus 200 includes: a candidate user acquisition module 210, a subscribed user determination module 220, an access data acquisition module 230, a matching module 240, and a push module 250.
The candidate user acquiring module 210 is configured to acquire candidate users within a preset range of a base station. The candidate user acquisition module 210 further comprises:
a mobile terminal information obtaining unit 2101 is configured to collect identifiers of mobile terminals within a preset range of a base station, so as to obtain mobile terminal information within the preset range.
A residence time acquiring unit 2102, configured to acquire a residence time of the mobile terminal within a preset range of the base station according to the mobile terminal information.
A candidate user determining unit 2103, configured to determine, when the time that the mobile terminal appears in the preset range of the base station exceeds a preset time value, a user corresponding to the mobile terminal as a candidate user.
A subscribed user determining module 220, configured to determine a subscribed user from the candidate users, where the subscribed user is a user subscribed to an operator topic, and the operator topic is associated with advertisement information of an advertiser.
An access data obtaining module 230, configured to obtain access data of the subscribing user. The access data acquisition module further comprises: a website browsing record obtaining unit 2301, configured to obtain a website browsing record generated when the subscriber performs web access through a network service provided by an operator. A call record obtaining unit 2302, configured to obtain a call record of the subscriber, where the call record includes a call record of a call with an advertiser phone. A payment information obtaining unit 2303, configured to obtain payment behavior data of the subscriber on a specific website of a third party platform as payment information, where the payment information includes payment information for an advertiser.
And the matching module 240 is used for determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data.
A pushing module 250, configured to push the advertisement information of the advertiser to the target user through the base station.
The operation of the device 200 is as follows:
the candidate user acquiring module 210 acquires candidate users within a preset range of the base station.
The candidate user obtaining module 210 is further configured to store advertisement information of an advertiser in association with the base station information, where the advertisement information of the advertiser is a merchant in the working range of the base station. The advertisement information of the advertiser needing to be pushed can be obtained by the contract of the advertiser and the operator. The advertiser can also sign the range of the advertisement to be issued with the operator according to the commercial layout range, and associate the base stations within the range with the advertiser. Therefore, the advertisement information of the advertiser set in association with the base station is obtained, wherein the advertisement information of the advertiser can be pushed through the associated base station.
Specifically, the working process of the candidate user acquiring module 210 is as follows:
the mobile terminal information obtaining unit 2101 collects identifiers (such as mobile phone numbers or device identification codes) of mobile terminals within a preset range of a base station to obtain mobile terminal information within the preset range, so as to uniquely determine all mobile terminals within the preset range of the base station.
The residence time acquiring unit 2102 acquires the residence time of the mobile terminal in the preset range of the base station according to the mobile terminal information. Specifically, the time of residence refers to the total time or frequency of the mobile terminal appearing within the preset range of the base station. The frequency is determined from the time when the mobile terminal enters the preset range of the base station to the time when the mobile terminal leaves the preset range of the base station.
A candidate user determining unit 2103, configured to determine, when the time that the mobile terminal appears in the preset range of the base station exceeds a preset time value, a user corresponding to the mobile terminal as a candidate user. The preset time value is a preset total time or a preset time frequency.
The subscribed user determining module 220 determines subscribed users from the candidate users, wherein the subscribed users are users subscribed to an operator topic, and the operator topic is associated with advertisement information of an advertiser.
The operator theme is associated with the advertisement information of the advertiser, and the operator theme comprises the themes of catering, sports, tourism, entertainment and the like. For example, under the catering theme, advertisement information of a plurality of restaurants can be associated, and an operator can provide an operator theme in the form of theme app for the user of the mobile terminal to subscribe, or provide the operator theme in the form of short messages or websites for the user of the mobile terminal to subscribe. The restaurant is an advertiser. The user can subscribe to the operator theme provided by the operator, and the operator server establishes the association between the subscribed user and the subscription theme according to the subscription information and stores the association in a list or a database. The user identity may be uniquely determined by storing the cell phone number or device identification number of the user terminal of the subscribing user in association with the subscription theme. After acquiring the mobile phone number or the equipment identification code of the candidate user, inquiring whether the mobile phone number or the equipment identification code exists in the list or the database, and if so, determining whether the candidate user is a subscriber user.
The access data obtaining module 230 obtains the access data of the subscriber.
The access data comprises website browsing records, call records and payment information of the subscriber. The website browsing record is generated when the subscriber accesses the world wide web through the network service provided by the operator, and in the website browsing record, the website address accessed by the subscriber, the access time and the like can be extracted.
In this embodiment, the access data acquiring module 230 specifically acquires the access data of the subscriber through the following steps:
the website browsing record acquiring unit 2301 acquires a website browsing record generated by the subscriber performing web access through a web service provided by an operator.
A call record obtaining unit 2302, configured to obtain a call record of the subscriber, where the call record includes a call record of a call with an advertiser phone.
A payment information obtaining unit 2303, configured to obtain payment behavior data of the subscriber on a specific website of a third party platform as payment information, where the payment information includes payment information for an advertiser.
The matching module 240 determines a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data.
Specifically, the target user is a potential user of the advertiser, and by sending the advertisement to the target user, the probability that the target user consumes in the advertiser can be increased, and accurate popularization of advertisement information is achieved.
When the access data meets the condition 1 and/or the condition 2, the matching module 240 determines that the user corresponding to the access data is the target user, that is, when the access data of the subscriber is consistent with the topic of the operator, or when the time of the access data of the subscriber is in a service period preset by the operator, the subscriber is determined to be the target user.
Condition 1: and if the access data is consistent with the theme of the operator, determining that the subscription user corresponding to the access data is a target user, and if the advertiser is a catering merchant, the access data related to the catering theme is related to the advertiser under the theme of the operator.
Specifically, if the access data is related to the service content of the advertiser, it is determined that the subscriber corresponding to the access data is the target user, including the following steps:
target access data related to the advertiser topic is determined from the access data. The access data comprises a website browsing record and a call record. And for the website browsing records, matching the network browsing records by setting the theme keywords of the operators. The advertiser may select an operator topic, and the operator may set an operator topic keyword set by the operator and related to the operator topic, where the operator topic keyword may be a name of a merchant, a name of a product, and the like. If the operator topic keyword can be a catering keyword: name of dish, cuisine, coffee, beverage, etc., and also can be catering trade company, such as starbucks, etc. Wherein, the advertisement information of the advertiser and the subject key words are stored in a table or a database in a mutual correlation mode. After a website browsing record generated by the subscriber accessing the world wide web through the network service provided by the operator is obtained, keywords to be matched are extracted from websites or contents (which can be crawled by using website contents) corresponding to the websites in the website browsing record, so as to determine the operator theme related to each website. And matching the keywords to be matched with the keywords of the operator theme, and obtaining target access data according to the similarity of the keywords. The keyword to be matched may be a merchant name, a product name, etc. In this embodiment, for the call record, the operator may mark the telephone number with a theme, for example, the telephone is a telephone of a certain merchant, or mark the telephone with an operator theme according to a service provided by the merchant, for example, the telephone is marked as a restaurant, an express delivery, or the like. The method comprises the steps of obtaining a keyword to be matched by obtaining a call record of a subscriber and a corresponding operator theme mark, matching the keyword to be matched with a keyword of an operator theme, and obtaining target access data according to similarity of the keyword. The keyword to be matched may be a merchant name, a product name, etc.
And determining the target users matched with the advertisement information of the advertiser according to the target access data. Because the target access data is determined, the corresponding target user can be determined according to the source of the mobile terminal corresponding to the target access data.
Condition 2: and if the generation time of the access data is in a service period preset by an advertiser, determining that the subscription user corresponding to the access data is a target user.
Specifically, the generation time of the access data (i.e., the residence time point or time period of the mobile terminal) within the preset time period is counted, so as to determine the residence time period of the mobile terminal. For example, the generation time of access data of a certain mobile terminal in 3 consecutive days is 8: 00-18: 00, 8:12-18:45, 8:03-18:30, i.e. the dwell period may be determined, which may be the maximum interval, average dwell period of the mobile terminal dwell time point or time period. Median, etc. For example, the dwell period may be a maximum interval: 8:00-19:00.
And after determining the residence time of the mobile terminal, comparing the residence time with the service time interval of the advertiser, and if the residence time of the mobile terminal is in the service time interval of the advertiser, determining that the subscriber corresponding to the access data is the target user.
In this embodiment, the matching module 240 is further configured to perform data processing on the access data, and obtain a merchant name in the website browsing record of the user and a merchant name in the call record. If the website browsing record and the call record of the subscriber both comprise the merchant name, comparing the merchant name in the website browsing record with the merchant name in the call record, and if the merchant name in the website browsing record and the merchant name in the call record are consistent, determining that the subscriber is the target user.
The pushing module 250 pushes the advertisement information of the advertiser to the target user through the base station.
The pushing of the advertisement information of the advertiser to the target user through the base station specifically includes:
and when the access data of the subscriber is consistent with the theme of the operator, determining that the subscriber is a target user, and pushing the advertisement information of the advertiser to the target user through a corresponding base station.
And when the generation time of the access data is in a service period preset by an advertiser, determining that a subscriber corresponding to the access data is a target user, and pushing the advertisement information of the advertiser to the target user through a corresponding base station.
In this embodiment, an advertisement information pushing time slot of an advertiser is further provided, and when the generation time of the access data is in a service time slot preset by the advertiser, the advertisement information of the advertiser is pushed in the advertisement information pushing time slot of the advertiser.
When the advertisers contained in the access data of the subscriber are consistent with the advertisers contained in the call records, the subscriber is determined as the target user, the advertisers with the consistent types of the advertisers are determined as the advertisers really interested in the target user, and the advertisement information of the advertisers with the consistent types is pushed to the target user through the corresponding base station.
The embodiment of the invention can realize accurate pushing of the advertisement information by setting the theme of the operator, acquiring the content which is interested by the user through the subscription of the user, determining the content which is interested by the user through acquiring the access data of the user, determining the target user and pushing.
Furthermore, the embodiment of the invention also judges whether the user is a resident user or not by the preset time value, thereby realizing the accurate pushing of the advertisement information and improving the conversion rate of the advertisement information.
More specifically, the embodiment of the invention further determines the potential consuming user by judging whether the time for generating the access data is in the service time period of the merchant, so that the conversion rate of the advertisement information is improved.
Fig. 3 is a schematic structural diagram illustrating an embodiment of a base station-based advertisement push device according to the present invention, and the embodiment of the present invention does not limit the specific implementation of the base station-based advertisement push device.
As shown in fig. 3, the base station-based advertisement push device may include: a processor (processor)302, a communication Interface 304, a memory 306, and a communication bus 308.
Wherein: the processor 302, communication interface 304, and memory 306 communicate with each other via a communication bus 308. A communication interface 304 for communicating with network elements of other devices, such as clients or other servers. The processor 302 is configured to execute the program 310, and may specifically execute the relevant steps in the embodiment of the advertisement push method based on the base station.
In particular, program 310 may include program code comprising computer-executable instructions.
The processor 302 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement an embodiment of the present invention. The one or more processors included in the base station-based advertisement push device may be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.
And a memory 306 for storing a program 310. Memory 306 may comprise high-speed RAM memory and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.
The program 310 may be specifically invoked by the processor 302 to cause the base station based advertisement delivery device to perform the following operations:
acquiring candidate users in a preset range of a base station;
determining a subscribing user from the candidate users, wherein the subscribing user is a user subscribing to an operator topic, and the operator topic is associated with advertisement information of an advertiser;
acquiring access data of the subscriber;
determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data;
and pushing the advertisement information of the advertiser to the target user through the base station.
In an optional manner, before the obtaining of the candidate users within the preset range of the base station, the method further includes:
and storing the advertisement information of the advertiser and the base station information in an associated manner, wherein the advertisement information of the advertiser is the merchant in the working range of the base station.
In an optional manner, the obtaining of the candidate users within the preset range of the base station further includes:
collecting the identification of the mobile terminal in the preset range of the base station to obtain the information of the mobile terminal in the preset range;
acquiring the residence time of the mobile terminal in a preset range of a base station according to the mobile terminal information;
and when the time of the mobile terminal in the preset range of the base station exceeds a preset time value, determining the user corresponding to the mobile terminal as a candidate user.
In an optional mode, the access data of the subscriber includes website browsing records, call records and payment information of the subscriber;
obtaining the access data of the subscriber, further comprising:
acquiring a website browsing record generated by the subscriber accessing the world wide web through a network service provided by an operator;
acquiring a call record of the subscriber, wherein the call record comprises a call record for calling with an advertiser telephone;
and obtaining payment behavior data of the subscriber on a specific website of a third-party platform as payment information, wherein the payment information comprises payment information for an advertiser.
In an optional manner, determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data further includes:
determining targeted access data related to advertiser topics from the access data;
and determining the target users matched with the advertisement information of the advertiser according to the target access data.
The embodiment of the invention can realize accurate pushing of the advertisement information by setting the theme of the operator, acquiring the content which is interested by the user through the subscription of the user, determining the content which is interested by the user through acquiring the access data of the user, determining the target user and pushing.
Furthermore, the embodiment of the invention also judges whether the user is a resident user or not by the preset time value, thereby realizing the accurate pushing of the advertisement information and improving the conversion rate of the advertisement information.
More specifically, the embodiment of the invention further determines the potential consuming user by judging whether the time for generating the access data is in the service time period of the merchant, so that the conversion rate of the advertisement information is improved.
An embodiment of the present invention provides a computer-readable storage medium, where the storage medium stores at least one executable instruction, and when the executable instruction is executed on a base station-based advertisement push apparatus/device, the base station-based advertisement push apparatus/device is caused to execute the base station-based advertisement push method in any method embodiment described above.
The executable instructions may be specifically configured to cause the base station based advertisement push device/apparatus to perform the following operations:
acquiring candidate users in a preset range of a base station;
determining a subscribing user from the candidate users, wherein the subscribing user is a user subscribing to an operator topic, and the operator topic is associated with advertisement information of an advertiser;
acquiring access data of the subscriber;
determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data;
and pushing the advertisement information of the advertiser to the target user through the base station.
In an optional manner, before the obtaining of the candidate users within the preset range of the base station, the method further includes:
and storing the advertisement information of the advertiser and the base station information in an associated manner, wherein the advertisement information of the advertiser is the merchant in the working range of the base station.
In an optional manner, the obtaining of the candidate users within the preset range of the base station further includes:
collecting the identification of the mobile terminal in the preset range of the base station to obtain the information of the mobile terminal in the preset range;
acquiring the residence time of the mobile terminal in a preset range of a base station according to the mobile terminal information;
and when the time of the mobile terminal in the preset range of the base station exceeds a preset time value, determining the user corresponding to the mobile terminal as a candidate user.
In an optional mode, the access data of the subscriber includes website browsing records, call records and payment information of the subscriber;
obtaining the access data of the subscriber, further comprising:
acquiring a website browsing record generated by the subscriber accessing the world wide web through a network service provided by an operator;
acquiring a call record of the subscriber, wherein the call record comprises a call record for calling with an advertiser telephone;
and obtaining payment behavior data of the subscriber on a specific website of a third-party platform as payment information, wherein the payment information comprises payment information for an advertiser.
In an optional manner, determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data further includes:
determining targeted access data related to advertiser topics from the access data;
and determining the target users matched with the advertisement information of the advertiser according to the target access data.
The embodiment of the invention can realize accurate pushing of the advertisement information by setting the theme of the operator, acquiring the content which is interested by the user through the subscription of the user, determining the content which is interested by the user through acquiring the access data of the user, determining the target user and pushing.
Furthermore, the embodiment of the invention also judges whether the user is a resident user or not by the preset time value, thereby realizing the accurate pushing of the advertisement information and improving the conversion rate of the advertisement information.
More specifically, the embodiment of the invention further determines the potential consuming user by judging whether the time for generating the access data is in the service time period of the merchant, so that the conversion rate of the advertisement information is improved.
The embodiment of the invention provides an advertisement pushing device based on a base station, which is used for executing the advertisement pushing method based on the base station.
Embodiments of the present invention provide a computer program, where the computer program can be invoked by a processor to enable a base station-based advertisement push device to execute the base station-based advertisement push method in any of the above method embodiments.
An embodiment of the present invention provides a computer program product, where the computer program product includes a computer program stored on a computer-readable storage medium, and the computer program includes program instructions, when the program instructions are run on a computer, cause the computer to execute the base station-based advertisement push method in any of the above-mentioned method embodiments.
The algorithms or displays presented herein are not inherently related to any particular computer, virtual system, or other apparatus. Various general purpose systems may also be used with the teachings herein. The required structure for constructing such a system will be apparent from the description above. In addition, embodiments of the present invention are not directed to any particular programming language. It is appreciated that a variety of programming languages may be used to implement the teachings of the present invention as described herein, and any descriptions of specific languages are provided above to disclose the best mode of the invention.
In the description provided herein, numerous specific details are set forth. It is understood, however, that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure an understanding of this description.
Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, various features of the embodiments of the invention are sometimes grouped together in a single embodiment, figure, or description thereof for the purpose of streamlining the invention and aiding in the understanding of one or more of the various inventive aspects. However, the disclosed method should not be interpreted as reflecting an intention that: that the invention as claimed requires more features than are expressly recited in each claim.
Those skilled in the art will appreciate that the modules in the device in an embodiment may be adaptively changed and disposed in one or more devices different from the embodiment. The modules or units or components of the embodiments may be combined into one module or unit or component, and may be divided into a plurality of sub-modules or sub-units or sub-components. All of the features disclosed in this specification (including any accompanying claims, abstract and drawings), and all of the processes or elements of any method or apparatus so disclosed, may be combined in any combination, except combinations where at least some of such features and/or processes or elements are mutually exclusive. Each feature disclosed in this specification (including any accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering. These words may be interpreted as names. The steps in the above embodiments should not be construed as limiting the order of execution unless specified otherwise.
Claims (10)
1. A method for pushing advertisement based on base station, the method comprising:
acquiring candidate users in a preset range of a base station;
determining a subscribing user from the candidate users, wherein the subscribing user is a user subscribing to an operator topic, and the operator topic is associated with advertisement information of an advertiser;
acquiring access data of the subscriber;
determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data;
and pushing the advertisement information of the advertiser to the target user through the base station.
2. The method of claim 1, wherein before the obtaining the candidate users within the preset range of the base station, the method further comprises:
and storing the advertisement information of the advertiser and the base station information in an associated manner, wherein the advertisement information of the advertiser is the merchant in the working range of the base station.
3. The method of claim 1, wherein the obtaining candidate users within a preset range of a base station further comprises:
collecting the identification of the mobile terminal in the preset range of the base station to obtain the information of the mobile terminal in the preset range;
acquiring the residence time of the mobile terminal in a preset range of a base station according to the mobile terminal information;
and when the time of the mobile terminal in the preset range of the base station exceeds a preset time value, determining the user corresponding to the mobile terminal as a candidate user.
4. The method of claim 1, wherein the access data of the subscribing user comprises website browsing records, call records and payment information of the subscribing user;
obtaining the access data of the subscriber, further comprising:
acquiring a website browsing record generated by the subscriber accessing the world wide web through a network service provided by an operator;
acquiring a call record of the subscriber, wherein the call record comprises a call record for calling with an advertiser telephone;
and obtaining payment behavior data of the subscriber on a specific website of a third-party platform as payment information, wherein the payment information comprises payment information for an advertiser.
5. The method of claim 1, wherein determining a target user from the subscribing users that matches advertising information of an advertiser based on the access data, further comprises:
determining targeted access data related to advertiser topics from the access data;
and determining the target users matched with the advertisement information of the advertiser according to the target access data.
6. An advertisement push apparatus based on a base station, the apparatus comprising:
the candidate user acquisition module is used for acquiring candidate users in a preset range of the base station;
a subscribed user determining module, configured to determine a subscribed user from the candidate users, where the subscribed user is a user subscribed to an operator topic, and the operator topic is associated with advertisement information of an advertiser;
the access data acquisition module is used for acquiring the access data of the subscription user;
the matching module is used for determining a target user matched with the advertisement information of the advertiser from the subscribing users according to the access data;
and the pushing module is used for pushing the advertisement information of the advertiser to the target user through the base station.
7. The apparatus of claim 6, wherein the candidate subscriber acquisition module further comprises:
the mobile terminal information acquisition unit is used for collecting the identification of the mobile terminal in the preset range of the base station so as to acquire the mobile terminal information in the preset range;
the residence time acquiring unit is used for acquiring the residence time of the mobile terminal in the preset range of the base station according to the mobile terminal information;
and the candidate user determining unit is used for determining the user corresponding to the mobile terminal as the candidate user when the time of the mobile terminal appearing in the preset range of the base station exceeds a preset time value.
8. The apparatus of claim 6, wherein the access data of the subscribing user comprises website browsing records, call records and payment information of the subscribing user;
the access data acquisition module further comprises:
a website browsing record obtaining unit, configured to obtain a website browsing record generated when the subscriber performs web access through a network service provided by an operator;
a call record obtaining unit, configured to obtain a call record of the subscriber, where the call record includes a call record of a call with an advertiser telephone;
and the payment information acquisition unit is used for acquiring payment behavior data of the subscriber on a specific website of the third-party platform as payment information, and the payment information comprises payment information for the advertiser.
9. An advertisement push apparatus based on a base station, comprising: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;
the memory is configured to store at least one executable instruction that causes the processor to perform the operations of the base station based advertisement push method according to any one of claims 1-5.
10. A computer-readable storage medium, wherein the storage medium has stored therein at least one executable instruction, which when executed on a base station-based advertisement push apparatus/device, causes the base station-based advertisement push apparatus/device to perform the operations of the base station-based advertisement push method according to any one of claims 1 to 5.
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