CN105976216A

CN105976216A - Advertising effect evaluation method, advertisement injecting method and device

Info

Publication number: CN105976216A
Application number: CN201610514169.8A
Authority: CN
Inventors: 蒋同庆; 林肯; 陈媛; 任玫霏; 张海征; 沈洪宇
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2016-06-30
Filing date: 2016-06-30
Publication date: 2016-09-28

Abstract

The invention discloses an advertising effect evaluation method, an advertisement injecting method and device. The advertising effect evaluation method comprises the steps of determining the geographical positions of users; comprising the geographical positions of users with the geographical position of an offline store of an advertiser, and determining users satisfying a condition in corresponding comparison results among the users as access users of the offline store of the advertiser; and determining an advertising effect index for characterizing the advertisement injected by the advertiser based on the access users included in different types of object users, wherein the object users are users producing online behaviors for the received advertisement of the advertiser, and the advertising effect index characterizes the influence on the offline behaviors of the corresponding type of object users. The advertising effect evaluation method can accurately evaluate the effect of advertisement injection on actual access or sale of the advertiser.

Description

Effect of advertising appraisal procedure, advertisement placement method and device

Technical field

The present invention relates to the internet advertisement technology of the communications field, particularly relate to a kind of effect of advertising appraisal procedure, advertisement Put-on method and device.

Background technology

At present, with the fast development of the Internet, the quantity of Internet user constantly increases, and the Internet becomes advertiser and throws Put advertisement with the important channel that product or service are publicized.

The advertisement form of the Internet is the most rich and varied, such as, is thrown to Internet user by main the provided flow of flow Putting advertisement, flow master provides various forms of application (as provided the various shapes such as news, media play, game on line based on user The application of formula service), during user uses application, in the advertisement position of application, throw in advertisement, so that advertisement obtains Exposure.

Accurately add up effect of advertising most important of Internet advertising all sidedly, can help for advertiser really Fixed output quota product and the pouplarity of service thus product and service are adjusted, can adjust wide for advertiser Accuse and throw in strategy, optimize the use of flow.

The advertisement thrown in currently for the Internet, is only capable of and counts on the effect of advertising of behavior on line, that is to say from user In the effect of advertising of the aspect statistics of equipment operation, as whether clicked on advertisement to add up clicking rate for user, exist for user The behavior of effect of advertising conversion whether is produced (as at advertiser's netpage registration, applied at advertiser's page-downloading after clicking on advertisement Deng) statistics conversion ratio.

But, existing effect of advertising evaluation scheme is not accurate enough, tends not to accurately weigh advertisement putting to advertiser The actual access brought or sale effect.

Summary of the invention

The embodiment of the present invention provides a kind of effect of advertising appraisal procedure, advertisement placement method and device, it is possible to accurately weigh Advertiser in actual access or is sold the effect brought by advertisement putting.

The technical scheme of the embodiment of the present invention is achieved in that

First aspect, the embodiment of the present invention provides a kind of effect of advertising appraisal procedure, and described method includes:

Determine the geographical position residing for user；

The geographical position in geographical position residing for described user with the Xian Xia shops of advertiser is compared, in described user really Fixed corresponding comparative result meets the access user of the Xian Xia shops that user is described advertiser of condition；

The described access user included based on different types of object user, determines that the described advertiser of sign is thrown in extensively The effect of advertising index accused；Wherein,

Described object user is that the advertisement to received described advertiser produces the user of behavior, described advertisement on line Effectiveness indicator characterizes the produced impact of behavior under the line of the object user of respective type.

Second aspect, the embodiment of the present invention provides a kind of advertisement placement method, and described method includes:

Determine the geographical position residing for user；

The described access user included based on different types of object user, determines that the described advertiser of sign is thrown in extensively The effect of advertising index accused, described effect of advertising index characterization is to the produced shadow of behavior under the line of the object user of respective type Ring；Described object user is that described user is for the user of behavior on the advertisement generation line of advertiser；

Based on effect of advertising control indexes to the advertisement putting of described different object user.

The third aspect, the embodiment of the present invention provides a kind of effect of advertising apparatus for evaluating, and described device includes:

Position units, for determining the geographical position residing for user；

Comparing unit, for the geographical position in geographical position residing for described user with the Xian Xia shops of advertiser is compared, In described user, determine that corresponding comparative result meets the access user of the Xian Xia shops that user is described advertiser of condition；

Index unit, for the described access user included based on different types of object user, determines that sign is described The effect of advertising index of the thrown in advertisement of advertiser, wherein,

Fourth aspect, the embodiment of the present invention provides a kind of advertisement delivery device, and described device includes:

Position units, for determining the geographical position residing for user；

Described object user is that the advertisement to received described advertiser produces the user of behavior, described advertisement on line Effectiveness indicator characterizes the produced impact of behavior under the line of the object user of respective type；

Control unit, for throwing to the advertisement of described different object user based on described effect of advertising control indexes Put.

In the embodiment of the present invention, the location-based service data identification user based on the user access to Xian Xia shops, it is achieved that Behavior (the visit for Xian Xia shops under the most collinear up object user the being line with corresponding object user is produced for advertisement Ask) association, advertisement is produced to the object user of different behavior, statistics advertisement is for object user's access line Xiamen targetedly The impact in shop, overcomes correlation technique merely with the defect of behavioral statistics effect of advertising on line, it is possible to accurately determine advertisement comprehensively Effect.

Accompanying drawing explanation

Fig. 1 is advertisement processing system assessment effect of advertising control advertisement delivery system and carry out advertisement in the embodiment of the present invention The optional scene schematic diagram thrown in；

Fig. 2 is that in the embodiment of the present invention, advertisement processing system determines that effect of advertising index can with one that carries out throwing in control The schematic diagram of choosing；

Fig. 3 is an optional schematic diagram of the different object user shown in the embodiment of the present invention；

Fig. 4 is the optional schematic flow sheet identifying in the embodiment of the present invention and accessing user；

Fig. 5 is to determine effect of advertising index in the embodiment of the present invention and carry out an optional stream of advertisement putting control Journey schematic diagram；

Fig. 6 is to determine in the embodiment of the present invention that advertisement is optional for of interception result index of Jing Pinxianxia shops Schematic flow sheet；

Fig. 7 is that in the embodiment of the present invention, effect of advertising apparatus for evaluating determines effect of advertising index and carries out advertisement putting control An optional schematic diagram；

Fig. 8-1 is an optional function structure schematic diagram of effect of advertising apparatus for evaluating in the embodiment of the present invention；

Fig. 8-2 is another optional function structure schematic diagram of effect of advertising apparatus for evaluating in the embodiment of the present invention；

Fig. 9 is an optional hardware architecture diagram of effect of advertising apparatus for evaluating in the embodiment of the present invention.

Detailed description of the invention

Below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that mentioned herein Embodiment only in order to explain the present invention, is not intended to limit the present invention.It addition, embodiment provided below is for implementing The section Example of the present invention, rather than the whole embodiments implementing the present invention are provided, do not pay creation those skilled in the art Property work on the premise of, the embodiment of the gained that carries out the technical scheme of following example recombinating and based on real to invention institute Other embodiments executed belong to protection scope of the present invention.

It should be noted that in embodiments of the present invention, term " includes ", " comprising " or its any other variant are intended to Contain comprising of nonexcludability, so that include that the method for a series of key element or device not only include that be expressly recited wants Element, but also include other key elements being not expressly set out, or also include want intrinsic for implementation or device Element.In the case of there is no more restriction, statement " including ... " key element limited, it is not excluded that including this key element Method or device in there is also other relevant factor (step in such as method or the unit in device).

The noun related in the embodiment of the present invention and term are applicable to following explanation.

Advertiser: there is advertisement putting demand and pay a side of corresponding expense for advertisement putting.

Flow master: flow master i.e. provides the carrier of customer flow, being often referred to apply publisher, website main etc. is provided that user One side of flowing of access.

Exposure: the advertisement advertisement position in user side is (in the application that the advertisement position in such as the page that user accesses, user use Advertisement position) show, advertisement user side show once be referred to as single exposure.

Click on: user accesses the page of advertiser in terminal (such as smart mobile phone, panel computer) by clicking on advertisement, use Family is clicked on an advertisement and is accessed the page of advertiser, referred to as one click.

Effect of advertising: advertisement after being exposed, user click on advertisement thus the webpage of advertiser place an order purchase commodity or Download application, referred to as effect of advertising.

Clicking rate: ad click amount and the ratio of advertisement exposure number of times.

Based on location-based service (LBS, Location Based Service): by the Network Capture of telecommunications mobile operator The positional information (such as latitude and longitude coordinates) of mobile phone users, under the support of electronic map platform, provides the user corresponding clothes A kind of value-added service of business.

Information point (POI, Point of Interest), is used for describing Xian Xia shops, comprises the name of information such as Xian Xia shops The information such as the shops near title, the classification of Xian Xia shops, the longitude and latitude of Xian Xia shops and Xian Xia shops.

Advertisement stereotactic conditions: the targeted user population that advertiser selects when throwing in advertisement needs the condition met, these There is "AND", "or" relation between condition, as selected "or" Tianjin, Beijing, sex man's "AND" area, then stereotactic conditions is ground, Beijing The male in district and the male user of Efficiency in Buildings in Tianjin Area.

Advertisement covers user, receives the use of the advertisement of advertiser because meeting the advertisement stereotactic conditions of advertiser's setting Family.

Distance parameter: for judging whether user accesses the parameter of shops, selected distance threshold value compares with distance parameter to be sentenced Whether disconnected user accesses shops.

This product: be the product that publicized of the advertisement of advertiser or service.

Competing product: relative with this product, competing product are that advertiser throws in the product (or service) of advertising and there is the product of competition (or service), competing product are identical with the product category of this product, and quality and price close.

Behavior on line, user's (receiving the user of advertisement because meeting the stereotactic conditions of advertisement) that advertisement covers is for extensively Accuse the behavior can known from user side equipment of (enforcement) of being produced, such as, include: 1) user receive advertisement and advertisement not Exposure is produced user；2) user receives advertisement and clicks advertisement；3) user stays money for the advertisement of advertiser.

Stay money (Leads): i.e. sales lead, user makes the marketing of advertiser's set-off join by filling in personal information online Number.

Behavior under line, advertisement covers the behavior that cannot directly know that user implements owing to receiving advertisement, such as user Access the Xian Xia shops of advertiser.

The embodiment of the present invention provides a kind of effect of advertising appraisal procedure for determining that effect of advertising index and application are wide Accuse the effect of advertising apparatus for evaluating of effect evaluation method.In one example, the effect of advertising apparatus for evaluating shown in Fig. 1 can be real Execute as advertisement processing system 20, the stereotactic conditions that advertisement delivery system 10 sets based on advertiser 70 with advertisement to be put, to Flow 50 throws in advertisement to cover user 60, throws in advertisement to cover user 40 to flow 30, and advertisement processing system 20 is to advertisement Jettison system 10 is thrown in the effect of advertisement and is estimated.

The embodiment of the present invention also provides for the advertisement putting dress of a kind of advertisement placement method and application advertisement placement method Putting, advertisement putting is controlled by the effect of advertising index wherein determined based on effect of advertising appraisal procedure in advertisement placement method System, in one example, advertisement delivery device may be embodied as advertisement processing system 20, and advertisement processing system 20 is wide except assessment Accusing jettison system 10 and throw in the effect of advertisement, the effect of advertising index also utilizing assessment to obtain is follow-up to advertisement delivery system 10 Advertisement putting is controlled.

Illustrative to the function of advertisement processing system 20 and advertisement delivery system 10 below.

Stereotactic conditions that what the front-end module of advertisement delivery system 10 received that advertiser sets throw in advertisement (as the age, The information such as territory, colony, the consuming capacity) and the advertisement uploaded of advertiser storing in data base, advertisement delivery system 10 Input end throw in advertisement according to qualitative condition to user, such as, throw in advertisement by the flow of the main offer of flow to user.With The software development set provided by advertisement processing system 20 in the client (such as various application) of the flow master that family side apparatus uses Part obtains behavioral data on the line of user and is uploaded to advertisement processing system 20, thus advertisement processing system 20 determines that user is for extensively Accusing the behavior implemented, as whether user uses application to make the advertisement of advertisement position in application be exposed, whether user clicks on extensively Accuse, and whether user stays money etc..

Generally, user can use various application based on location-based service, such as navigation application, shopping application and social networking application Deng, once user authorizes application based on location-based service to obtain the geographical position of self, then advertisement processing system 20 can be passed through And the special interface between Ying Yong obtains user and uses the data of location-based service, including the time and residing for the corresponding time Address location (such as longitude and latitude).

In one embodiment, the involved optional signal processed of advertisement processing system 20 shown in Fig. 2 is seen Figure；Process involved by advertisement processing system includes following components.

The first, object of study is generated

User is identified as different types of object of study according to behavioral data on the line of user and uses by advertisement processing system 20 Family, also referred to as object of study or object user.

The second, shop crowd it is generated to

Location-based service data based on accessed each user identify and (the most just access the user in shop, advertisement main line Xiamen It is to access user).

Based on behavioral data on the line of acquired each user, the advertisement being recognized for advertiser produces different behavior Object user, and determine the access user in all types of object based on the recognition result accessing user.

See an optional schematic diagram of the different object user shown in Fig. 3, including following several:

1) user of the advertisement of unexposed advertiser；

2) advertisement of exposure advertiser does not still click on the user of advertisement；

3) click on the advertisement of advertiser and stay the user of money.

The embodiment of the present invention, according to the position of each user that the different grain size (such as year, season, the moon, week) of statistical time range obtains On the service of putting data, line, whether behavioral data and each user are that the recognition result visiting user in shop, advertisement main line Xiamen is formed Packet, to form the effect of advertising index of different statistical time range.

3rd, analyze by sky to shop scaling trend

For different types of object user, counting each statistical time range such as sky after the advertisement putting of advertiser is list The ratio that accesses to shop (effect of advertising index) of position, and then count visiting to shop of each statistical time range during advertisement putting Ask the variation tendency of ratio.So, it is possible not only to obtain each statistical time range advertisement lower effect of advertising produced, Er Qieke online To obtain the different statistical time range advertisements lower situation of change producing effect of advertising online during advertisement putting.

4th, interval to shop proportion grading

For different types of object user, the change accessing ratio after counting advertisement putting to shop is thrown relative to advertisement Access the ratio of ratio before putting to shop, the advertisement of the lifting effect of the ratio that accesses to shop before advertisement putting is imitated by namely advertisement Really index.

5th, advertisement processing system 20 is also based on effect of advertising index and the advertisement putting in later stage is adjusted control System, helps advertiser to determine product and the pouplarity of service thus is adjusted product and service, for advertisement Advertisement serving policy such as stereotactic conditions can be adjusted for business, optimize the use of flow.

Below to advertisement processing system identification object user, access user, determine effect of advertising index and carry out advertisement Throw in the process controlled to illustrate.

In one embodiment, see an optional schematic flow sheet of the effect of advertising appraisal procedure shown in Fig. 5, bag Include following steps:

Step 101, behavioral data in the location-based service data of advertisement processing system acquisition user side and line.

In one embodiment, advertisement processing system obtains location-based service (the mandate operation that user side equipment mandate runs Location-based service can be with the geographical position of user in real) behavioral data on the location-based service data that report of application and line.Generally For including, user here includes three kinds: the user of shops under non-access line, because of the advertisement covering by advertiser under access line The user of shops, do not covered by advertisement and the user of shops under access line.

As an example, running social networking application in user side equipment, wherein social networking application is licensed position by user Service, it is assumed that the signing flow master that developer is advertisement processing system 20 of social networking application, advertisement processing system 20 is based on social activity The information of the user side that application is reported by software development kit determines that user runs to user side equipment when meeting stereotactic conditions Social networking application advertisement position throw in advertisement, once meet the displaying condition of advertisement position in social networking application (as user starts social activity Application, the messaging list etc. checked in social networking application) then make the advertisement exposure of input.

Social networking application is by behavioral data on the line of software development kit report of user, as whether user makes advertisement exposure (and serial number of exposure advertisement), user whether click on advertisement (and clicking on the serial number of advertisement) and user stays money, and And, in social networking application also by the location-based service data of the location-based service report of user licensed.

Exemplarily, distinguish user can the mark of equipment based on user side, such as international mobile equipment identification number (IMEI, International Mobile Equipment Identity), international mobile subscriber ISDN/public affairs Switched telephone number (MSISDN, Mobile Subscriber International ISDN/PSTN number) altogether, when So, the mode distinguishing user is not limited to this, such as can be to use the form districts such as the account title of user side particular clients Point.

Step 102, advertisement processing system is by the geographical position ratio in geographical position residing for user with the Xian Xia shops of advertiser Relatively, in user, determine that corresponding comparative result meets the access user of the Xian Xia shops that user is advertiser of condition.

In one embodiment, distance identification access user based on geographical position residing for user with Xian Xia shops, such as, When geographical position residing for user is less than distance parameter threshold value relative to the distance parameter in the geographical position of the Xian Xia shops of advertiser Time (such as 10 meters), determine the access user of the Xian Xia shops that user is respective advertisement master.

In another embodiment, it is mistaken for accessing the feelings of user in order to avoid will be only the user passing by Xian Xia shops Condition, promotes the accuracy of identification accessing user, it is also possible to combine user with shop, advertisement main line Xiamen distance less than parameter threshold Time judges whether user is to access user really.

Such as, access user's residence time of Xian Xia shops can exceed the user only passing by Xian Xia shops, accordingly Ground, when geographical position residing for user is less than distance parameter threshold relative to the distance parameter in the geographical position of the Xian Xia shops of advertiser Value (such as 50 meters or 200 meters), and, geographical position residing for user is relative to the distance in the geographical position of the Xian Xia shops of advertiser When parameter exceeds time threshold (such as 1 minute) less than the persistent period of distance parameter threshold value, it is determined that relative users is advertisement main line The access user of lower shops.

In another embodiment, in order to avoid Xian Xia shops will be resided in and neighbouring user is mistakenly identified as accessing user Situation, promote the accuracy of identification accessing user, in conjunction with the qualified frequency in geographical position residing for user and number of times at least it One judges, exemplarily, condition here can be: 1) between geographical position and the Xian Xia shops geographical position of user away from From parameter less than distance parameter threshold value: 2) distance parameter between geographical position and the Xian Xia shops geographical position of user less than away from From parameter threshold, and it is less than time threshold (such as 1 minute) less than the persistent period of distance parameter threshold value.

Such as, as user within January with the distance parameter of Xian Xia shops less than the number of times (natural law) of distance parameter threshold value it is 40 times, beyond frequency threshold value (5 times), and, each duration is less than time threshold (1 minute), then identify that user is upper Come off duty the user of road passage in transit Xian Xia shops, and the access user in shop, non-thread Xiamen.

The most such as, exceed less than distance parameter when user's distance parameter of average every day 2 times and Xian Xia shops within January Frequency threshold (every day 1 time), and, wherein, it is sustained for longer than time threshold (1 minute) for only 1 time, then identifies that user is Inhabit only 1 access to Xian Xia shops in the user near Xian Xia shops, and January.

As shown in Figure 4, advertisement processing system 20, by the longitude and latitude of the Xian Xia shops of advertiser, takes another example with position Each LBS record in business data, as shown in represent, each LBS record exists with the form record user of IMEI-longitude and latitude-time The longitude and latitude in a certain moment.

LBS record 1	IMEI 1	Longitude and latitude 1	Time 1
				LBS record 2	IMEI 2	Longitude and latitude 2	Time 2

Table 1

Longitude and latitude in being recorded by each LBS compares with the longitude and latitude in the POI of the Xian Xia shops of advertiser, determines apart from little LBS record in X km (km).Sort out recording less than the LBS of X km with IMEI, based on LBS note corresponding for each IMEI Record, adds up each IMEI and descends the natural law (quantity of the IBS record corresponding with IMEI is corresponding) occurred around shops online, if a certain Natural law corresponding for IMEI exceeds threshold value Y, then corresponding for this IMEI user is salesman's (or neighbouring resident user) of Xian Xia shops, Filtering LBS record corresponding for this IMEI, the IMEI in the LBS finally given may determine that access user and the visit of Xian Xia shops Ask the information such as time.

Step 103, behavior on the line that the advertisement of received advertiser is produced based on user by advertisement processing system Type, is identified as the object user of respective type by user.

In one embodiment, behavioral data on the line of each user that application based on user side equipment reports, determine use Family, for behavior on the line of the advertisement generation of advertiser, determines the object user of respective type, example based on behavior on the line produced As:

During the unexposed advertisement from advertiser of user, for the object user of unexposed type；

When user exposes and do not clicks on the advertisement from advertiser, do not click on the object user of type for exposure；

User exposes and clicks on the advertisement from advertiser, for exposing and click on the object user of type；

User clicks on the advertisement of advertiser, and money is stayed in the advertisement for advertiser, for staying the object user of money type.

In actual application, can according to the demand of effect of advertising indicator-specific statistics duration, formed by week, the moon, season etc. based on The packet of different grain size time is to add up the effect of advertising index of varigrained statistical time range.

Table 2

As shown in table 2, packet include each user in the statistical time range of a certain granularity (for an advertiser, bag Include: do not access the user in shop, advertisement main line Xiamen, because of the advertisement covering by advertiser the user of shops under access line, not by extensively Accuse and cover and access the user in shop, advertisement main line Xiamen) data below: whether the location-based service data of each user, each user are Whether the access user of Ge Xianxia shops side and each user are that the particular type for advertiser's particular advertisement is (as the aforementioned Unexposed, exposure does not clicks on, exposes and clicks on, stays money) object user.

It is pointed out that following steps 104 to step 106 is the place that statistics determines dissimilar effect of advertising index Reason, execution sequence in no particular order, can the most arbitrarily select to perform in actual application.

Step 104, advertisement processing system includes for shop, advertisement main line Xiamen based on different types of object user Access the ratio of the total amount accessing user of the quantity of user and the Xian Xia shops of advertiser, determine that statistical time range endogenous cause of ill is thrown in Advertisement and the respective type object user that causes access ratio to shop.

The ratio that accesses to shop is added up for the dimension of each advertiser with statistical time range, during for a set statistics Section and advertiser, access the quantity in shop, advertisement main line Xiamen by a certain type object user of statistical time range corresponding in packet, Statistical time range corresponding with packet accesses the quantity of the user in shop, advertisement main line Xiamen and (includes by the advertisement covering of advertiser The quantity of the user accessed and do not covered by the advertisement of advertiser and the quantity of user that do not accesses) ratio, statistical time range Access ratio can be expressed as to shop:

Statistical time range accesses the object of study in ratio=packet (corresponding IMEI) and visits to shop at statistical time range to shop IMEI quantity * 100% (1) accessed to shop in statistical time range in all IMEI in the quantity/packet of the IMEI asked

Wherein IMEI quantity is corresponding with the quantity of user, and during being thrown in by comparative advertising, the user of middle every day is to shop ratio Situation of change, during being appreciated that advertisement putting, different phase advertisement is on the impact of shops under object of study access line.

As a example by being aforesaid 4 kinds of different types of object users in conjunction with object of study, to accessing ratio to shop in 1 day Illustrate.

Being 1 day with statistical time range, user's collection that packet includes is combined into Q1, and the exposure that packet includes does not clicks on advertiser As a example by object user's (object of study) set Q2 of 1, in 1 day, object user gathers in Q2 because exposure accesses the line of advertiser 1 Lower shops 1 accesses ratio and can be expressed as to shop:

Within 1 day, access ratio=user to gather Q1 in 1 day, access quantity/user's set of advertiser 1 Xian Xia shops to shop In 1 day, quantity * 100% (2) of advertiser 1 Xian Xia shops is accessed for Q1

Being 1 day with statistical time range, user that packet includes collection is combined into Q1, exposure that packet includes and click on advertiser 1 object user's (object of study) set Q3 as a example by, in 1 day object user gather in Q3 because click on advertisement and access advertiser The Xian Xia shops 1 of 1 accesses ratio and can be expressed as to shop:

Within 1 day, access ratio=user to gather Q3 in 1 day, access quantity/user's set of advertiser 1 Xian Xia shops to shop In 1 day, quantity * 100% (3) of advertiser 1 Xian Xia shops is accessed for Q1

Being 1 day with statistical time range, user that packet includes collection is combined into Q1, wide for advertiser 1 that packet includes Accuse stay money object user's (object of study) set Q4 as a example by, in 1 day object user gather in Q4 because stay money and access advertisement The Xian Xia shops 1 of main 1 accesses ratio and can be expressed as to shop:

Within 1 day, access ratio=user to gather Q4 in 1 day, access quantity/user's set of advertiser 1 Xian Xia shops to shop In 1 day, quantity * 100% (4) of advertiser 1 Xian Xia shops is accessed for Q1

Step 105, by the visiting to shop of the different types of object user of the first statistical time range before the advertisement putting of advertiser Ask ratio, with advertisement putting after the accessing ratio to shop and compare of the second statistical time range respective type object user, based on than Relatively result determines that the behavior of respective type object user is to shop index.

The ratio that accesses to shop is referred to the record of abovementioned steps 104 and implements, here to different types of object user Before throwing in advertisement, the first statistical time range exists for the ratio that accesses to shop, the respective type object user of the Xian Xia shops of advertiser Throw in the second statistical time range after advertisement for advertiser 1 Xian Xia shops access ratio exemplary illustration to shop.

Different types of object user accesses schedule of proportion for advertiser to shop throwing in the first statistical time range before advertisement It is shown as:

First statistical time range accesses the object of study in ratio=packet (corresponding IMEI) when first adds up to shop IMEI quantity * accessed to shop in statistical time range in all IMEI in the quantity/packet of the IMEI that section accesses to shop 100% (5)

Respective type object user is the second statistical time range accessing ratio to shop and represent for advertiser after advertisement putting For:

Second statistical time range accesses the object of study in ratio=packet (corresponding IMEI) when second adds up to shop The number of the IMEI accessed to shop in the second statistical time range in all IMEI in the quantity/packet of the IMEI that section accesses to shop Amount * 100% (6)

Object of study in formula (5) and formula (6) can any type of object in the user included by packet User, as the user of unexposed advertiser's advertisement, exposure do not click on the user etc. of advertisement of advertiser.

Exemplarily, the interval of object of study (namely different object user), to shop index, can be expressed as:

Interval to shop index=(object of study ratio that accesses to shop of the second statistical time range-study after advertisement putting is right As before advertisement putting the first statistical time range access ratio to shop)/object of study first statistical time range before advertisement putting Ratio * 100 (7) is accessed to shop

In one embodiment, the first statistical time range in formula (7), the second statistical time range can set according to statistical demand Fixed, with the first statistical time range as January, as a example by the second statistical time range is x week, the interval of the object of study in packet accesses to shop Index can be expressed as:

Interval access to shop that index=(object of study x week after advertisement putting accesses ratio-object of study in advertisement to shop Before throwing in, January accesses ratio to shop)/object of study ratio * that accesses to shop 100 (8) in January before advertisement putting

In another embodiment, the visiting to shop of the first statistical time range before advertisement putting of the object of study in formula (7) The ratio of asking can be, the Population of object of study stable period arrives shop rate of people logging in for the average of Xian Xia shops of advertiser, Object of study in formula (7) ratio that accesses to shop of the second statistical time range after advertisement putting can be that object of study is extensively During accusing input, the average of Xian Xia shops for advertiser arrives shop rate of people logging in, is different types of right below in conjunction with object of study As user illustrates.

When object of study is the object user of exposure and click type, corresponding interval accesses exponential representation to shop and is:

Click shop index=(during advertisement putting click on colony averagely averagely arrive stationary stage to shop rate-click colony Shop rate)/click on colony averagely arrive shop rate * 100 (9) stationary stage

In formula (9), click on colony and refer to packet expose and clicks on the set of the object user of type, click on colony Refer to stationary stage to click on before advertisement putting colony accesses to shop the number change speed of user be less than rate-valve value time Phase.

Be exposed to shop index=(during advertisement putting expose colony averagely averagely arrive stationary stage to shop rate-exposure colony Shop rate)/exposure colony averagely arrive shop rate * 100 (10) stationary stage

In formula (10), click on colony and refer to packet expose and clicks on the set of the object user of type, click on group Body refers to click on the number change speed accessing user in colony to shop before advertisement putting less than rate-valve value stationary stage Period.

Step 106, advertisement processing system by object of study (the most different types of object user) for advertiser's The ratio that accesses to shop of Xian Xia shops accesses ratio to shop compare with competition Xian Xia shops, advertisement based on advertiser Comparative result before and after input determines the advertisement interception result index to competing product of advertiser.

In one embodiment, advertisement processing system can access under competing product line real by comparative study object before and after advertisement putting The situation in body shop, with object of study accessing ratio to shop and represent, by the advertisement of comparative advertising master for Jing Pinxianxia shops The situation of change of the ratio that accesses to shop of Jing Pinxianxia shops before and after input, is appreciated that the advertisement of advertiser is to competing product line Xiamen The interception result of the access in shop, illustrated below.

See the advertisement processing system shown in Fig. 6 and determine that of interception result index of access of Jing Pinxianxia shops can The flow chart of choosing, step 106 can be realized by following steps:

Step 201, advertiser provides official to set competing product brand to advertisement processing system.

Step 202, advertisement processing system is by the inquiry user comparison simultaneously when checking this product of third party's Vertical Website Other products as competing product as object of study.

Step 203, advertisement processing system obtains (such as from network or the data base that pre-sets) each Jing Pinxianxia shops Geographical position, confirm Jing Pinxianxia shops longitude and latitude by geographical position, form the POI of Jing Pinxianxia shops.

Step 204, advertisement processing system is by the Xian Xia shops of longitude and latitude and the advertiser of each LBS record in packet Longitude and latitude in POI compares, and obtains accessing the access user of Jing Pinxianxia shops.

The mode and the abovementioned steps 102 that access user off line for determining competing product line determines the line Xiamen stating advertiser Mode as the access user class in shop and implement.

Step 205, advertisement processing system determine before the advertisement putting of advertiser x days and throw in after x days in object of study Ratio is accessed to shop for Jing Pinxianxia shops.

Object of study be referred to the similar mode of abovementioned steps 104 for the ratio that accesses to shop of Jing Pinxianxia shops and Implementing, exemplarily, object of study is accessing ratio and can be expressed as Jing Pinxianxia shops in statistical time range to shop:

Statistical time range accesses the object of study in ratio=packet (corresponding IMEI) and accesses competing at statistical time range to shop All IMEI in the quantity/packet of the IMEI of Pin Xianxia shops access in statistical time range the IMEI of Jing Pinxianxia shops Quantity * 100% (11)

Step 206, advertisement processing system determines the advertisement interception result index for competing product of advertiser.

Interception result index can be expressed as:

Interception result index=(before within after advertisement putting x days, accessing ratio-advertisement putting to Jing Pinxianxia shops, xth sky is competing Pin Xianxia shops accesses ratio) xTian Jing Pinxianxia shops accesses ratio * 100 before/advertisement putting

(12)

Step 107 to step 108, advertisement processing system based on effect of advertising control indexes advertisement processing system 20 to difference The advertisement putting of type object user.

In one embodiment, advertisement processing system sets new stereotactic conditions, stereotactic conditions for the advertisement of advertiser The user pointed to is: advertisement processing system 20 indicates in the object user that exposure does not clicks on type for advertisement main line Xia Mendian Access user.Again orient the advertisement throwing in advertiser, user to access user after user accesses shop, advertisement main line Xiamen The probability making advertisement be exposed and to click on is bigger, promotes that behavior is to producing effect of advertising behavior (such as note from exposure, click line Volume, stay money) conversion.

Such as, the effect of advertising index of the object user not clicking on type when exposure in packet (accesses ratio, blocks to shop Cut effectiveness indicator) less than corresponding effect of advertising metrics-thresholds time, this kind of user is the potential client of advertiser, by The user having accessed shop, advertisement main line Xiamen in this kind of user orients the advertisement throwing in advertiser, it is possible to achieve promote new visitor The effect of family rate of increase.

In another embodiment, advertisement processing system sets new stereotactic conditions, orientation bar for the advertisement of advertiser The user that part points to is: exposure does not clicks on the object user of type.Generally, exposed in user side when the advertisement of advertiser After, user does not clicks on the reason of advertisement and is: 1) need not this product；2) this product is not known about.When the user Xian Xia shops to advertiser After access, it can be assumed that the degree of awareness of this product has been got a promotion by the type user, continuation follow-up for this kind of user is fixed To throwing in the advertisement of advertiser, the 2nd can be facilitated) class user implements to click on, stay the behaviors such as money, promotes the conversion ratio of advertisement.

Such as, (access ratio when the effect of advertising index of the object user exposing in packet and clicking on type to shop, block Cut effectiveness indicator) less than corresponding effect of advertising metrics-thresholds time, to the type object user had accessed advertisement line Xiamen The user in shop is oriented advertisement putting.

In another embodiment, advertisement processing system sets new stereotactic conditions, orientation bar for the advertisement of advertiser The user that part points to is: for the access user of Jing Pinxianxia shops in object user.Generally, the advertisement of advertiser is entered by user Also access Jing Pinxianxia shops after the row behavior such as exposure, click, it is therefore intended that comparative product, by object user The user accessing Jing Pinxianxia shops orients the advertisement throwing in advertiser, thus promotes the interception result index of advertiser's advertisement. It addition, the waste of the advertisement position thrown in advertisement in order to avoid excess orientation and be likely to result in and the interference to user, in orientation If the effect of advertising index of object user is not less than corresponding effect of advertising metrics-thresholds after throwing in advertisement, orientation can be stopped Throw in.

In another embodiment, advertisement processing system will be stayed in money object user for the access in shop, advertisement main line Xiamen ID is the high-priority users in customer relation management (CRM) system, and the later stage is as sending salesman return visit tracking Reference.

In another embodiment, advertisement processing system advertiser have newly burst at the seams lower shops's demand time, according to object User accesses the preference information of Jing Pinxianxia shops, such as the geographical position of preference, the flow of the people in preference geographical position, traffic congestion Shops' (quantity, brand) etc. under situation, perimeter line, form advertiser and offer the addressing reference of Xian Xia shops.

Optional functional structure in conjunction with the advertisement processing system 20 shown in Fig. 7 and Fig. 8-1 and-2 couples of Fig. 1 of Fig. 8 is carried out Illustrate, including:

Position units 21, determines the geographical position residing for user for data based on the used location-based service of user；

Comparing unit 22, for by the geographical position of corresponding to the POI of advertiser for geographical position residing for user Xian Xia shops Put and compare, in user, determine that corresponding comparative result meets the access user of the Xian Xia shops that user is advertiser of condition；

Recognition unit 23, the type of behavior on the line advertisement of received advertiser produced based on user, User is identified as the object user of respective type；

Index unit 24, for the access user included based on different types of object user, determines sign advertiser The effect of advertising index of thrown in advertisement, behavior under the line of the object user of respective type is produced by effect of advertising index characterization Impact.

In one embodiment, comparing unit 22 identifies from user based in the following manner and accesses user:

Mode 1) when geographical position residing for user little relative to the distance parameter in the geographical position of the Xian Xia shops of advertiser When distance parameter threshold value, or, when geographical position residing for user relative to the Xian Xia shops of advertiser geographical position away from When parameter is more than time threshold less than distance parameter threshold value and persistent period, determine the Xian Xia shops that user is respective advertisement master Access user.

Mode 2) meet condition, and institute when the comparison result at least one geographical position residing for user in statistical time range When the geographical position at place meets the frequency of condition less than frequency threshold value, determine the access of the Xian Xia shops that user is respective advertisement master User.

In one embodiment, recognition unit 23 identifies different types of object use in the following ways from user Family:

It is identified as accordingly based on behavior on the line with one of Types Below that the advertisement of received advertiser is produced by user The object user of type:

In one embodiment, index unit 24 determines different types of effect of advertising index, refers to different effect of advertising Mark illustrates.

1) ratio is accessed to shop

Be additionally operable to based on different types of object user include for shop, advertisement main line Xiamen access user quantity, With the ratio of the total amount accessing user of the Xian Xia shops of advertiser, determine statistical time range endogenous cause of ill throw in advertisement and cause corresponding Type object user accesses ratio to shop.

2) interval to shop index

In one embodiment, index unit 24, it is additionally operable to throw different types of object user in the advertisement of advertiser Put front first statistical time range accesses ratio to shop, with respective type object user the arriving of the second statistical time range after advertisement putting Shop accesses ratio and compares, and determines that the interval of respective type object user is to shop index based on comparative result.

3) interception result index

In one embodiment, index unit 24, it is additionally operable to user before the advertisement putting of advertiser under competing product line The ratio that accesses to shop of shops and accessing ratio to shop and compare for Jing Pinxianxia shops, determine based on comparative result The advertisement of the advertiser interception result index to competing product.

In one embodiment, seeing Fig. 8-2, based on Fig. 8, advertisement processing system 20 also includes:

Control unit 25, is used for based on effect of advertising control indexes to the advertisement putting of different object user, example Property, the advertisement putting to advertisement delivery system 10 is controlled in the following ways；

1) user of orientation input access advertisement Xian Xia shops

In one embodiment, control unit 25, it is additionally operable to when the effect of advertising index of object user is wide less than corresponding Accuse effectiveness indicator threshold value time, control advertisement delivery system 10 to in object user for advertiser Xian Xia shops access use Family orientation throws in the advertisement of advertiser.Such as, object user here can be the object user of unexposed type, expose non-point Hit the object user of type, expose and click on the advertising user of type and stay the advertising user of money type.

2) orientation throws in the user accessing Jing Pinxianxia shops

In one embodiment, control unit 25, it is additionally operable to control advertisement delivery system 10 in object user for competing The user that accesses of Pin Xianxia shops orients the advertisement throwing in advertiser, until the effect of advertising index of object user is not less than accordingly Effect of advertising metrics-thresholds.

It is pointed out that the functional module in the advertisement processing system 20 shown in Fig. 8-1 and Fig. 8-2 is only to extensively Accusing the division of the logic function of processing system 20, the functional module illustrated based on Fig. 8-1 and Fig. 8-2 can carry out function mould easily The Further Division of block or merging.It addition, the functional module of advertisement processing system 20 that the embodiment of the present invention provides can be by The hardware resource of server (such as server or server cluster), as processor etc. calculates resource, the communication resource (as being used for supporting The various mode such as optical cable, honeycomb that realizes communicates) cooperative achievement.Fig. 9 illustrates an optional hardware of server 90 Structural representation, including processor 91, input/output interface 93 (in such as display, keyboard, touch screen, Speaker Microphone One or more), storage medium 94 and network interface 92, assembly can through system bus 95 connect communication, wherein, storage In medium 94, storage has executable instruction, for performing effect of advertising appraisal procedure and the advertisement putting that the embodiment of the present invention provides Method.Parts shown in Fig. 9 may be located at Same Physical position or scattering device at different physical locations.

The embodiment of the present invention at least achieves following beneficial effect:

1) the location-based service data identification user based on the user access to Xian Xia shops, it is achieved that produce not for advertisement The object user of collinear upper behavior associates, for advertisement with behavior under the line of corresponding object user (for the access of Xian Xia shops) Producing the user of different behavior, statistics is on the impact of shops under customer access line targetedly, overcome correlation technique merely with The problem of behavioral statistics effect of advertising on line, evaluates effect of advertising the most comprehensively.

2) based on effect of advertising index, the advertisement putting of advertisement delivery system is controlled, can for advertiser Promoting the conversion ratio of advertisement, for advertisement delivery system, under line based on reflection user, the effect of advertising index of behavior is come Advertisement putting condition is adjusted, it is possible to promote the precision that advertisement orientation is thrown in.

If module integrated described in the embodiment of the present invention realizes and as independent product using the form of software function module When product are sold or use, it is also possible to be stored in a computer read/write memory medium.Based on such understanding, in this area Skilled artisan will appreciate that, embodiments of the invention can be provided as method, system or computer program.Therefore, the present invention The form of the embodiment in terms of can using complete hardware embodiment, complete software implementation or combining software and hardware.And, The present invention can use in one or more computer-usable storage medium wherein including computer usable program code real The form of the computer program executed, described storage medium include but not limited to USB flash disk, portable hard drive, read only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), disk memory, CD-ROM, Optical memory etc..

The present invention be method according to embodiments of the present invention, equipment (system) and the flow chart of computer program and/ Or block diagram describes.It should be understood that can by each flow process in computer program instructions flowchart and/or block diagram and/ Or the flow process in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer program instructions can be provided To the processor of general purpose computer, special-purpose computer, Embedded Processor or other programmable data processing device to produce one Individual machine so that the instruction performed by the processor of computer or other programmable data processing device is produced for realizing The device of the function specified in one flow process of flow chart or multiple flow process and/or one square frame of block diagram or multiple square frame.

These computer program instructions may be alternatively stored in and computer or other programmable data processing device can be guided with spy Determine in the computer-readable memory that mode works so that the instruction being stored in this computer-readable memory produces and includes referring to Make the manufacture of device, this command device realize at one flow process of flow chart or multiple flow process and/or one square frame of block diagram or The function specified in multiple square frames.

These computer program instructions also can be loaded in computer or other programmable data processing device so that at meter Perform sequence of operations step on calculation machine or other programmable devices to produce computer implemented process, thus at computer or The instruction performed on other programmable devices provides for realizing at one flow process of flow chart or multiple flow process and/or block diagram one The step of the function specified in individual square frame or multiple square frame.

Although having been described for embodiments of the invention, but those skilled in the art once know basic creative general Read, then these embodiments can be made other change and amendment.So, claims are intended to be construed to include embodiment And fall into all changes and the amendment of the scope of the invention.

The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with described scope of the claims.

Claims

1. an effect of advertising appraisal procedure, it is characterised in that described method includes:

Determine the geographical position residing for user；

The geographical position in geographical position residing for described user with the Xian Xia shops of advertiser is compared, in described user, determines phase Comparative result is answered to meet the access user of the Xian Xia shops that user is described advertiser of condition；

The described access user included based on different types of object user, determines and characterizes the thrown in advertisement of described advertiser Effect of advertising index；Wherein,

Described object user is that the advertisement to received described advertiser produces the user of behavior, described effect of advertising on line Index characterization is on the produced impact of behavior under the line of the object user of respective type.

Effect of advertising appraisal procedure the most according to claim 1, it is characterised in that described determine in described user corresponding Comparative result meets the access user of the Xian Xia shops that user is described advertiser of condition, including:

When geographical position residing for described user is less than relative to the distance parameter in the geographical position of the Xian Xia shops of described advertiser During distance parameter threshold value, or, when geographical position residing for described user is relative to the geographical position of the Xian Xia shops of described advertiser When the distance parameter put is more than time threshold less than distance parameter threshold value and persistent period, determine that described user is respective advertisement master The access user of Xian Xia shops.

When the comparison result at least one geographical position residing for user described in statistical time range meets described condition and residing Geographical position when meeting the frequency of described condition less than frequency threshold value, determine the Xian Xia shops that described user is respective advertisement master Access user.

Effect of advertising appraisal procedure the most according to claim 1, it is characterised in that described method also includes:

Based on behavior on the line with one of Types Below that the advertisement of received described advertiser is produced by described user, from described User identifies the described object user of respective type:

The unexposed advertisement from described advertiser；Expose and do not click on the advertisement from described advertiser；Click on from advertisement Main advertisement；Money is stayed in advertisement for described advertiser.

Effect of advertising appraisal procedure the most according to claim 1, it is characterised in that described based on different types of described right The described access user included as user, determines the effect of advertising index characterizing the thrown in advertisement of described advertiser, including:

Based on different types of described object user include for shop, described advertisement main line Xiamen access user quantity and The ratio of total amount accessing user of the Xian Xia shops of described advertiser, determines that statistical time range endogenous cause of ill throws in advertisement and the phase that causes That answers type object user accesses ratio to shop.

By different types of described object user before the advertisement putting of described advertiser the first statistical time range access ratio to shop Example, with respective type object user the accessing ratio to shop and compare, based on comparing of the second statistical time range after advertisement putting Result determines that the interval of respective type object user is to shop index.

By described user before the advertisement putting of described advertiser for Jing Pinxianxia shops the ratio that accesses to shop with for described Jing Pinxianxia shops accesses ratio to shop and compares, and determines that based on comparative result competing product are blocked by the advertisement of described advertiser Cut effectiveness indicator.

8. an advertisement placement method, it is characterised in that described method includes:

Determine the geographical position residing for user；

The described access user included based on different types of object user, determines and characterizes the thrown in advertisement of described advertiser Effect of advertising index, described effect of advertising index characterization is on the produced impact of behavior under the line of the object user of respective type；Institute State object user for described user for the user of behavior on the advertisement generation line of advertiser；

Advertisement placement method the most according to claim 8, it is characterised in that described based on described effect of advertising control indexes To the advertisement putting of described different object user, including:

When the effect of advertising index of described object user is less than corresponding effect of advertising metrics-thresholds, in described object user The user that accesses for the Xian Xia shops of described advertiser orients and throws in the advertisement of described advertiser.

Advertisement placement method the most according to claim 8, it is characterised in that described based on described effect of advertising index control Make the advertisement putting to described different object user, including:

When in described object user, the user that accesses for Jing Pinxianxia shops orients and throws in the advertisement of described advertiser, until institute The effect of advertising index stating object user is not less than corresponding effect of advertising metrics-thresholds.

11. 1 kinds of effect of advertising apparatus for evaluating, it is characterised in that described effect of advertising apparatus for evaluating includes:

Position units, for determining the geographical position residing for user；

Comparing unit, for comparing the geographical position in geographical position residing for described user with the Xian Xia shops of advertiser, in institute State the access user of the Xian Xia shops that user is described advertiser determining in user that corresponding comparative result meets condition；

Index unit, for the described access user included based on different types of object user, determines the described advertisement of sign The effect of advertising index of main thrown in advertisement, wherein,

12. effect of advertising apparatus for evaluating according to claim 11, it is characterised in that

Described comparing unit, is additionally operable to when geographical position residing for described user is relative to the geography of the Xian Xia shops of described advertiser When the distance parameter of position is less than distance parameter threshold value, or, when geographical position residing for described user is relative to described advertiser The distance parameter in geographical position of Xian Xia shops less than distance parameter threshold value and persistent period more than time threshold time, determine institute State the access user of the Xian Xia shops that user is respective advertisement master.

13. effect of advertising apparatus for evaluating according to claim 11, it is characterised in that

Described comparing unit, is additionally operable to when the comparison result at least one geographical position residing for described user in statistical time range Meet described condition, and when residing geographical position meets the frequency of described condition less than frequency threshold value, determine that described user is The access user of the Xian Xia shops of respective advertisement master.

14. effect of advertising apparatus for evaluating according to claim 11, it is characterised in that described effect of advertising apparatus for evaluating is also Including:

Recognition unit, for based on described user, the advertisement of received described advertiser is produced with the line of one of Types Below Upper behavior, identifies the described object user of respective type from described user: the unexposed advertisement from described advertiser；Expose Light and do not click on the advertisement from described advertiser；Click on the advertisement from advertiser；Money is stayed in advertisement for described advertiser.

15. effect of advertising apparatus for evaluating according to claim 11, it is characterised in that

Described index unit, is additionally operable to include for described advertisement main line Xia Mendian based on different types of described object user The ratio of the total amount accessing user of the Xian Xia shops accessing the quantity of user and described advertiser, in determining statistical time range The respective type object user caused because throwing in advertisement accesses ratio to shop.

16. effect of advertising apparatus for evaluating according to claim 11, it is characterised in that

Described index unit, is additionally operable to different types of described object user first system before the advertisement putting of described advertiser Timing section access ratio to shop, with respective type object user after advertisement putting the second statistical time range access ratio to shop Compare, determine that the interval of respective type object user is to shop index based on comparative result.

17. effect of advertising apparatus for evaluating according to claim 11, it is characterised in that

Described index unit, be additionally operable to by described user before the advertisement putting of described advertiser for Jing Pinxianxia shops to shop Access ratio and accessing ratio to shop and compare for described Jing Pinxianxia shops, based on comparative result determine described extensively Accuse the main advertisement interception result index to competing product.

18. 1 kinds of advertisement delivery device, it is characterised in that described advertisement delivery device includes:

Position units, for determining the geographical position residing for user；

Described object user is that the advertisement to received described advertiser produces the user of behavior, described effect of advertising on line Index characterization is on the produced impact of behavior under the line of the object user of respective type；

Control unit, is used for based on described effect of advertising control indexes to the advertisement putting of described different object user.

19. advertisement delivery device according to claim 18, it is characterised in that

Described control unit, is additionally operable to when the effect of advertising index of described object user is less than corresponding effect of advertising metrics-thresholds Time, in described object user for described advertiser Xian Xia shops access user orient throw in described advertiser wide Accuse.

20. advertisement delivery device according to claim 18, it is characterised in that

Described control unit, be additionally operable to when in described object user access user for Jing Pinxianxia shops to orient input described The advertisement of advertiser, until the effect of advertising index of described object user is not less than corresponding effect of advertising metrics-thresholds.