CN113518261B

CN113518261B - Guiding video playing method, guiding video playing device, computer equipment and storage medium

Info

Publication number: CN113518261B
Application number: CN202011561465.6A
Authority: CN
Inventors: 朱静芸; 王旭东; 马鸣; 杨本想
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-12-25
Filing date: 2020-12-25
Publication date: 2023-09-22
Anticipated expiration: 2040-12-25
Also published as: CN113518261A

Abstract

The embodiment of the application discloses a method, a device, computer equipment and a storage medium for guiding video playing, and belongs to the technical field of computers. The method comprises the following steps: the method comprises the steps of obtaining target information input by a user, determining a target function matched with the target information, obtaining guide videos of the target function, playing the guide videos, displaying selection controls of a plurality of branch guide videos related to the guide videos, playing the branch guide videos corresponding to any selection control in response to triggering operation of the selection control, providing a concept of the branch guide videos, setting the guide videos of the target function and the branch guide videos corresponding to each branch function under the condition that the target function has a plurality of branch functions, and realizing personalized guide for the user by displaying the selection controls of the plurality of branch guide videos related to the guide videos of the target function and automatically selecting the played branch guide videos by the user, so that the guide effect is improved.

Description

Guiding video playing method, guiding video playing device, computer equipment and storage medium

Technical Field

The embodiment of the application relates to the technical field of computers, in particular to a method and a device for guiding video playing, computer equipment and a storage medium.

Background

With the development of computer technology, the functions of the application are more and more complex and diversified. In order to facilitate the use of a user, guide information is generally configured for multiple functions of an application, and the user can know the operation flow of the multiple functions in the application by looking up the guide information.

In the related art, a method for displaying guide information is provided, in which all guide information corresponding to a target function is displayed in the form of text, and a user can view the guide information in the form of text. In the above mode, the content of the displayed guide information is more, so that the user is easy to feel unaware and not understand, and the guide effect is poor.

Disclosure of Invention

The embodiment of the application provides a guiding video playing method, a guiding video playing device, computer equipment and a storage medium, which can improve guiding effect. The technical scheme is as follows:

in one aspect, a method for guiding video playing is provided, the method comprising:

acquiring target information input by a user;

determining a target function matched with the target information, and acquiring a guide video of the target function;

Playing the guide video, and displaying selection controls of a plurality of branch guide videos associated with the guide video, wherein each branch guide video is used for introducing one branch function of the target function, and each selection control comprises profile information of the corresponding branch guide video;

and responding to the triggering operation of any selection control, and playing the branch guide video corresponding to the selection control.

In one possible implementation, the playing the guiding video and displaying a selection control of a plurality of branch guiding videos associated with the guiding video includes:

playing the guiding video;

and displaying a selection control of a plurality of branch guide videos associated with the guide video in response to the guide video playing being completed.

In another possible implementation, the playing the guiding video and displaying a selection control of a plurality of branch guiding videos associated with the guiding video includes:

and playing the guide video, and displaying selection controls of a plurality of branch guide videos associated with the guide video in the guide video playing process.

In another aspect, there is provided a directed video playback apparatus, the apparatus comprising:

The acquisition module is used for acquiring target information input by a user;

the acquisition module is also used for determining a target function matched with the target information and acquiring a guide video of the target function;

the display module is used for playing the guide video and displaying selection controls of a plurality of branch guide videos associated with the guide video, each branch guide video is used for introducing one branch function of the target function, and each selection control contains profile information of the corresponding branch guide video;

and the playing module is used for responding to the triggering operation of any selection control and playing the branch guide video corresponding to the selection control.

In one possible implementation manner, the display module is further configured to display, when the branch directs video playing, a function call control, where the function call control is linked to a function interface corresponding to the target function, and the function interface is configured to perform an operation associated with the target function.

In another possible implementation manner, the display module is further configured to display the function interface in response to a triggering operation of the function invoking control, where the function interface includes at least one function control, and different function controls are used to invoke different branch functions of the target function.

In another possible implementation manner, the display module is further configured to display the function call control in a mask layer in response to the branching to direct video playing to be completed, where the mask layer has a target transparency.

In another possible implementation manner, the display module is further configured to display a return control in the cover layer; and in response to the triggering operation of the return control, replaying the guide video and displaying selection controls of the plurality of branch guide videos associated with the guide video.

In another possible implementation manner, the display module is further configured to display a replay control in the cover layer; and in response to the triggering operation of the replay control, canceling the display of the cover layer, replaying the branch guide video corresponding to the selection control, and displaying the function call control.

In another possible implementation manner, the playing module includes:

the loading unit is used for responding to the triggering operation of any selection control and loading the branch guide video corresponding to the selection control;

and the first playing unit is used for playing the branch guide video after the loading of the branch guide video is completed.

In another possible implementation manner, the acquiring module includes:

the verification unit is used for responding to the triggering operation of the guide control of the target function and verifying the currently logged-in user identification;

and the first acquisition unit is used for acquiring the guide video of the target function in response to the user identification verification.

In another possible implementation manner, the display module includes:

the second acquisition unit is used for acquiring user information corresponding to the user identifier of the current login;

and the display unit is used for displaying selection controls of a plurality of branch guide videos associated with the guide video based on the user information so that each selection control comprises the user information.

In another possible implementation, the user information includes user information of multiple dimensions; the display unit is used for determining the user information of the target dimension matched with the target function from the user information of the multiple dimensions; and displaying selection controls of a plurality of branch guide videos associated with the guide video based on the user information of the target dimension, so that each selection control comprises the user information of the target dimension.

In another possible implementation manner, the acquiring module includes:

the first sending unit is used for responding to the triggering operation of the guide control of the target function, sending a first video acquisition request to a server, wherein the first video acquisition request carries a video identifier of the guide video, and the server is used for inquiring the guide video corresponding to the video identifier and returning the guide video;

and the first receiving unit is used for receiving the guide video returned by the server.

In another possible implementation manner, the playing module includes:

the second sending unit is used for responding to the triggering operation of any selection control, sending a second video acquisition request to the server, wherein the second video acquisition request carries the video identification of the branch guide video corresponding to the selection control, and the server is used for inquiring the branch guide video corresponding to the video identification and returning the inquired branch guide video;

the second receiving unit is used for receiving the branch guide video sent by the server;

and the first playing unit is used for playing the branch guide video.

In another possible implementation manner, the display module includes:

the second playing unit is used for playing the guide video;

and the display unit is used for displaying selection controls of a plurality of branch guide videos associated with the guide video in response to the completion of the playing of the guide video.

In another possible implementation manner, the display module includes:

and the display unit is used for playing the guide video and displaying selection controls of a plurality of branch guide videos associated with the guide video in the guide video playing process.

In another aspect, a computer device is provided, the computer device comprising a processor and a memory, the memory storing at least one computer program, the at least one computer program loaded and executed by the processor to implement operations performed in the directed video playback method as described in the above aspects.

In another aspect, there is provided a computer readable storage medium having stored therein at least one computer program loaded and executed by a processor to implement the operations performed in the directed video playback method as described in the above aspects.

In yet another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer program code, the computer program code being stored in a computer readable storage medium. The computer program code is read from a computer readable storage medium by a processor of a computer device, which executes the computer program code, causing the computer device to carry out the operations performed in the directed video playback method as described in the above aspect.

The technical scheme provided by the embodiment of the application has the beneficial effects that at least:

the method, the device, the computer equipment and the storage medium provided by the embodiment of the application provide a concept of the branch guide video, so that the target function is not introduced by uniformly adopting one guide video, but the guide video of the target function and the branch guide video corresponding to each branch function are arranged under the condition that the target function has multiple branch functions, after the target function matched with the information input by a user is determined, the guide video of the target function is played, the selection controls of the multiple branch guide videos related to the guide video are displayed, the user independently selects the played branch guide video, and only the branch guide video independently selected by the user is played, so that the personalized guide for the user is realized, and the guide effect is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of an implementation environment provided by an embodiment of the present application;

fig. 2 is a flowchart of a method for guiding video playing according to an embodiment of the present application;

fig. 3 is a flowchart of a method for guiding video playing according to an embodiment of the present application;

fig. 4 is a schematic diagram of a playing interface for guiding video according to an embodiment of the present application;

fig. 5 is a schematic diagram of a playing interface for guiding video according to an embodiment of the present application;

fig. 6 is a schematic diagram of a playing interface for playing a guiding video according to an embodiment of the present application;

FIG. 7 is a schematic diagram of an operation performed in a functional interface according to an embodiment of the present application;

FIG. 8 is a schematic diagram of an operation performed in a functional interface provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of a branching guide video playback completion provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a relationship between a guide video for representing a target function according to an embodiment of the present application;

fig. 11 is a schematic diagram of a playing interface of a guiding video in a customer service scene according to an embodiment of the present application;

FIG. 12 is a schematic diagram of interaction between a terminal and a server according to an embodiment of the present application;

fig. 13 is a schematic structural diagram of a guiding video playing device according to an embodiment of the present application;

fig. 14 is a schematic structural diagram of a guiding video playing device according to an embodiment of the present application;

fig. 15 is a schematic structural diagram of a terminal according to an embodiment of the present application;

fig. 16 is a schematic structural diagram of a server according to an embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more apparent, the following detailed description of the embodiments of the present application will be given with reference to the accompanying drawings.

It should be noted that, the information (including but not limited to user equipment information, user personal information, etc.), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals (including but not limited to signals transmitted between the user terminal and other devices, etc.) related to the present application are fully authorized by the user or related aspects, and the collection, use, and processing of the related data is required to comply with the relevant laws and regulations and standards of the relevant country and region.

The terms "first," "second," and the like, as used herein, may be used to describe various concepts, but are not limited by these terms unless otherwise specified. These terms are only used to distinguish one concept from another. For example, a first video acquisition request can be referred to as a second video acquisition request, and similarly, a second video acquisition request can be referred to as a first video acquisition request, without departing from the scope of the present disclosure.

The terms "at least one", "a plurality", "each", "any" as used herein, at least one includes one, two or more, a plurality includes two or more, and each refers to each of the corresponding plurality, any of which refers to any of the plurality. For example, the plurality of selection controls includes 3 selection controls, and each refers to each of the 3 selection controls, any one of which refers to any one of the 3 selection controls, can be the first, or the second, or the third.

Artificial intelligence (Artificial Intelligence, AI) is the theory, method, technique and application system that uses a digital computer or a machine controlled by a digital computer to simulate, extend and extend human intelligence, sense the environment, acquire knowledge and use the knowledge to obtain optimal results. In other words, artificial intelligence is an integrated technology of computer science that attempts to understand the essence of intelligence and to produce a new intelligent machine that can react in a similar way to human intelligence. Artificial intelligence, i.e. research on design principles and implementation methods of various intelligent machines, enables the machines to have functions of sensing, reasoning and decision.

The artificial intelligence technology is a comprehensive subject, and relates to the technology with wide fields, namely the technology with a hardware level and the technology with a software level. Artificial intelligence infrastructure technologies generally include technologies such as sensors, dedicated artificial intelligence chips, cloud computing, distributed storage, big data processing technologies, operation/interaction systems, mechatronics, and the like. The artificial intelligence software technology mainly comprises a computer vision technology, a voice processing technology, a natural language processing technology, machine learning/deep learning and other directions.

Key technologies to the speech technology (Speech Technology) are automatic speech recognition technology (ASR) and speech synthesis technology (TTS) and voiceprint recognition technology. The method can enable the computer to listen, watch, say and feel, is the development direction of human-computer interaction in the future, and voice becomes one of the best human-computer interaction modes in the future.

Natural language processing (Nature Language processing, NLP) is an important direction in the fields of computer science and artificial intelligence. It is studying various theories and methods that enable effective communication between a person and a computer in natural language. Natural language processing is a science that integrates linguistics, computer science, and mathematics. Thus, the research in this field will involve natural language, i.e. language that people use daily, so it has a close relationship with the research in linguistics. Natural language processing techniques typically include text processing, semantic understanding, machine translation, robotic questions and answers, knowledge graph techniques, and the like.

The scheme provided by the embodiment of the application can be used for configuring the intelligent customer service robot based on the artificial intelligence technology, and the intelligent customer service robot can automatically process the information input by the user, so that the scheme of serving the user by the intelligent customer service is realized.

FIG. 1 is a schematic diagram of an implementation environment provided by an embodiment of the present application. Referring to fig. 1, the implementation environment includes a terminal 101 and a server 102. The terminal 101 and the server 102 are connected by a wireless or wired network.

Alternatively, a target application served by the server 102 is installed on the terminal 101, and the terminal 101 can implement functions such as data transmission, message interaction, and the like through the target application. Alternatively, the target application is a target application in the operating system of the terminal 101 or a target application provided for a third party. For example, the target application is an instant messaging application having an instant messaging function, but of course, the instant messaging application can also have other functions, such as a resource transfer, a navigation function, and the like. The terminal 101 is configured to log in to a target application based on a user identifier, send a video acquisition request of a guiding video of a target function to a server through the target application, and the server 102 is configured to receive the video acquisition request sent by the terminal 101, and return the guiding video of the target function to the terminal 101 so as to play the guiding video on the terminal 101.

The method provided by the embodiment of the application can be used for various scenes.

For example, in a function direction scenario:

the terminal has a target function, when a user uses multiple functions of the terminal for the first time, the terminal acquires target information input by the user, and by adopting the guide video playing method provided by the embodiment of the application, guide videos of the target function matched with the target information can be played, so that the user can know the target function, then only play the selected branch guide videos, and subsequent users can execute operation related to the branch functions according to the played branch guide videos, thereby realizing personalized guide and improving guide effects.

For another example, in a customer service scenario:

the terminal is provided with the target application, the target application has a target function, after target information is input by a user in a customer service interface of the target application, the guide video playing method provided by the embodiment of the application is adopted to play the guide video of the target function matched with the target information, and then only the branch guide video selected by the user is played, so that personalized guide of the played video is realized, the guide effect is improved, the problem can be solved by the user through self-help customer service, the manual customer service is not required to be inquired, and the workload of the manual customer service is reduced.

Fig. 2 is a flowchart of a method for guiding video playing, provided in an embodiment of the present application, applied to a terminal, as shown in fig. 2, where the method includes:

201. and the terminal acquires target information input by the user.

The target information is information to be queried input by a user.

202. And the terminal determines a target function matched with the target information and acquires a guide video of the target function.

Wherein the target function is any function, such as a export billing function, a query name account function, etc., the guide video is a video for introducing the target function, and the guide video of the target function includes a description of the target function. For example, the target function is an export billing function, and the guidance video of the export billing function is an overview of the export billing function. Different information may be matched with different functions, after the terminal acquires target information input by a user, the terminal determines a target function matched with the target information, and acquires a guide video of the target function so as to be capable of playing the guide video later.

203. The terminal plays the guide video and displays a selection control of the plurality of branch guide videos associated with the guide video.

Each of the branch guide videos is used for introducing one branch function of the target function, each of the selection controls comprises profile information of the corresponding branch guide video, for example, the target function is "export bill function", the guide video of the target function is a video for introducing "how to export bill", the 3 branch guide videos associated with the guide video are respectively used for introducing one branch function of "export bill function", such as "used as a material", "flowing water with a friend" and "bill with other purpose", and then the 3 branch guide videos are respectively displayed on the selection controls of "used as a material", "flowing water with a friend" and "bill with other purpose".

204. And the terminal responds to the triggering operation of any selection control, and plays the branch guide video corresponding to the selection control.

And triggering any selection control to indicate that the branch guide video corresponding to the selection control is selected, and playing the branch guide video corresponding to the selection control so that a user can watch the played branch guide video.

The method provided by the embodiment of the application provides a concept of the branch guide video, so that the target function is not introduced by uniformly adopting one guide video, but the guide video of the target function and the branch guide video corresponding to each branch function are arranged under the condition that the target function is provided with a plurality of branch functions, after the target function matched with the information input by a user is determined, the user independently selects the played branch guide video by playing the guide video of the target function and displaying the selection control of a plurality of branch guide videos related to the guide video, and only the branch guide video independently selected by the user is played, so that the personalized guide for the user is realized, and the guide effect is improved.

Fig. 3 is a flowchart of a method for guiding video playing, provided in an embodiment of the present application, applied to a terminal, as shown in fig. 3, where the method includes:

301. and the terminal acquires target information input by the user.

The target information is information to be queried input by a user, and optionally, the target information is text information or voice information and the like.

In one possible implementation, this step 301 includes: and the terminal acquires target information input by a user through the interactive interface. The interactive interface is an interface provided by the terminal, in the interactive interface, a user can input information to be queried, and the terminal can acquire the information input by the user through the interactive interface so as to play corresponding guiding videos for the user through target information input by the user.

Optionally, the terminal is provided with a target application, the interactive interface is a customer service interface provided by the target application, the interactive interface comprises an input area and a confirmation control, and the target information input by the user in the input area is obtained in response to the detection of the triggering operation of the confirmation control in the interactive interface.

For example, the user inputs target information to be queried in an input area in the interactive interface, and clicks a confirmation control, so that the terminal acquires the target information in the input area.

302. And the terminal determines a target function matched with the target information and acquires a guide video of the target function.

Since different information may be matched with different functions, after the terminal acquires the target information input by the user, it is necessary to determine the target function matched with the target information, and then acquire the guide video of the target function, so that the guide video can be played later.

In one possible implementation, if profile information of a plurality of functions is stored in the terminal, a process of determining a target function matching the target information includes: the terminal determines the matching degree between each profile information and the target information according to the target information and the profile information of the multiple functions, and determines the function corresponding to the profile information corresponding to the maximum matching degree as the target function matched with the target information. Wherein the profile information is information for describing the corresponding function, for example, the profile information includes text information for describing the corresponding function.

Optionally, if the target information is voice information, determining a matching degree between the profile information and the target information includes: and identifying the voice information to obtain text information corresponding to the voice information, and determining the matching degree between each profile information and the text information according to the text information and the profile information.

In one possible implementation manner, the terminal stores keyword information of a plurality of functions, and the process of determining the target function matched with the target information includes: the terminal extracts keywords from the target information to obtain target keywords in the target information, matches the target keywords with profile information of each function to obtain the matching degree of each profile information and the target keywords, and determines the function corresponding to the profile information with the largest matching degree as the target function. Wherein the keyword information includes at least one keyword corresponding to the function.

In one possible implementation manner, an intelligent customer service robot is configured in the terminal, and is used for processing information input by a user, and after the terminal acquires target information input by the user, the intelligent customer service robot is called to process the target information and determine a target function matched with the target information.

Optionally, a target application is installed on the terminal, the target application is configured with an intelligent customer service robot, after target information to be queried is input in an interactive interface provided by a user through the target application, a target function matched with the target information is automatically determined through the intelligent customer service robot, and a guiding video of the target function is acquired so as to play the guiding video subsequently, so that a scheme of serving the user by the intelligent customer service is realized.

In one possible implementation, the terminal installs a target application, the target function being a function provided by the target application, and the step 302 includes: and the terminal acquires the guide video of the target function in the target application. The target application is any application installed on the terminal, such as an instant messaging application, a map application and the like. For example, the terminal is provided with an instant messaging application, the target function is an instant messaging function in the instant messaging application, and the guiding video of the instant messaging function is a video summarizing the instant messaging function; or, the target function is a resource transfer function in the instant messaging application, and the video of the resource transfer function is directed to the video of the overview of the resource transfer function.

Optionally, the terminal displays a function interface corresponding to the target function, and responds to the triggering operation of the guide control in the function interface to acquire the guide video of the target function. For example, the guiding control is a help button, and when the terminal displays a function interface of the target function, the user clicks the help button to acquire the guiding video of the target function.

In one possible implementation, this step 302 includes: and verifying the currently logged-in user identifier in response to the triggering operation of the guide control of the target function, and acquiring the guide video of the target function in response to the verification of the user identifier.

The guide control is a control for acquiring the guide video of the corresponding function, and optionally, the guide control of the target function is displayed in a text link mode. By verifying the user identifier of the current login, the guiding video of the target function can be obtained only under the condition that the user identifier of the current login passes the verification, so that the leakage of the guiding video of the target function is avoided, and the safety of the guiding video is ensured.

Optionally, the terminal displays a plurality of guide controls of the functions, verifies the currently logged-in user identifier in response to triggering operation of the guide controls of the target functions, and acquires the guide video of the target functions in response to passing of the user identifier verification. Wherein the target function is any one of a plurality of functions.

For example, in an intelligent customer service scenario, a plurality of function guide controls are displayed on an intelligent customer service display interface, and each function guide control includes profile information of a corresponding function, such as "how to query a famous account", "how to forget a password", "how to export a bill", etc., so as to request to acquire a guide video of a target function when the guide control of the target function in the plurality of function guide controls is triggered.

Optionally, the process of verifying the user identifier includes: and inquiring the registration identifier corresponding to the user identifier according to the currently logged-in user identifier, determining that the user identifier passes the verification in response to inquiring the registration identifier corresponding to the user identifier, and determining that the user identifier fails the verification in response to not inquiring the registration identifier corresponding to the user identifier. Wherein the registration identifier is a unique identifier generated for the user identifier when the user identifier is registered. For example, the registration identifier is a Pass Ticket (user Ticket), for example, when the user identifier is successfully registered, a Pass Ticket is generated for the user identifier, and the user identifier and the Pass Ticket are correspondingly stored, so that the user identifier is verified by inquiring the corresponding relationship between the user identifier and the Pass Ticket.

In one possible implementation, this step 302 includes: the terminal responds to the triggering operation of the guide control of the target function, a first video acquisition request is sent to the server, the first video acquisition request carries a video identifier of the guide video, the server receives the first video acquisition request, inquires the guide video corresponding to the video identifier, returns the guide video, and the terminal receives the guide video returned by the server.

The terminal can acquire the guide video of the target function from the server through interaction with the server, so that the subsequent terminal can play the guide video.

Optionally, the first video acquisition request carries a user identifier and the video identifier of the current login, after receiving the first video acquisition request, the server verifies the user identifier, and queries the guiding video corresponding to the video identifier and returns the guiding video in response to the user identifier verification passing.

The process of verifying the user identifier by the server is the same as the process of verifying the user identifier by the terminal, and will not be described herein.

303. The terminal plays the guide video and displays a selection control of the plurality of branch guide videos associated with the guide video.

When the guide video is played, the user can select the branch guide video played later based on the displayed multiple selection controls by displaying the selection controls of the multiple branch guide videos associated with the guide video, so that personalized guide to the user is realized.

In the embodiment of the application, the target function is provided with a plurality of branch functions, the target function is provided with guide videos, each branch function is provided with a branch guide video, and when the guide video of the target function is configured, the guide video of the target function and the branch guide videos of the plurality of branch functions are associated, so that when the guide video of the target function is played, selection controls corresponding to the plurality of branch functions can be displayed, and then the branch guide video corresponding to the selected selection control can be played through the displayed plurality of selection controls.

Optionally, the target function has a plurality of branch functions, according to the access amount of the plurality of branch functions, a reference number of branch functions with a large access amount is selected from the plurality of branch functions, and the guide video corresponding to the selected reference number of branch functions is associated with the guide video of the target function, so that when the terminal plays the guide video, the selection control of the plurality of branch guide videos associated with the guide video is displayed. Wherein the reference number is any number, such as 3 or 2, etc. For example, the access amounts of a plurality of branch functions of a target function included in a Top (ranking) list are selected from the Top list by referring to a plurality of Top-ranked branch functions.

In one possible implementation, this step 303 includes: and the terminal plays the guide video in the interactive interface and displays selection controls of a plurality of branch guide videos associated with the guide video. Optionally, the terminal is provided with a target application, and the interactive interface is a customer service interface provided by the target application.

In one possible implementation, this step 303 includes: and loading the guide video by the terminal, playing the guide video after the guide video is loaded, and displaying selection controls of a plurality of branch guide videos associated with the guide video. The guide video is loaded first and then played after the guide video is loaded, so that the smoothness of the played guide video is ensured.

In one possible implementation, this step 303 includes: the method includes playing the guide video, and displaying a plurality of selection controls of a plurality of branch guide videos associated with the guide video in response to completion of the play of the guide video. The terminal plays the guide video for the user to check, and displays a plurality of selection controls after the guide video is played, so that the user can select the branch guide video which is played subsequently after watching the guide video.

Optionally, playing the guiding video in a playing interface, and in response to the guiding video being played, displaying a last image frame of the guiding video in the playing interface, and displaying a plurality of selection controls. When the playing of the guiding video is completed, the last image frame is displayed, so that the effect of guiding video suspension is realized, and the user is prompted to select the branching guiding video for subsequent playing.

In one possible implementation, this step 303 includes: and playing the guide video, and displaying selection controls of the plurality of branch guide videos associated with the guide video in the guide video playing process.

In the process of playing the guide video, the selection controls of the plurality of branch guide videos associated with the guide video are displayed for selection by a user, and whether the guide video is played or not is finished, the user can execute triggering operation on the displayed selection controls, so that the user can execute triggering operation on the displayed selection controls without watching the guide video, and the flexibility is improved.

In one possible implementation, this step 303 includes: user information corresponding to the currently logged-in user identification is obtained, and selection controls of a plurality of branch guide videos associated with the guide video are displayed based on the user information, so that the user information is included in each selection control.

The user information is registration information of the user identifier, and optionally, the user information comprises real name information, registration time or bank card number and the like. By acquiring the user information, the user information contained in the selection control is displayed when the selection control is displayed, and the personalized display effect matched with the user is achieved.

Optionally, the user information includes user information of multiple dimensions, and then the user information of a target dimension matched with the target function is determined from the user information of multiple dimensions, and selection controls of multiple branch guide videos associated with the guide video are displayed based on the user information of the target dimension, so that the user information of the target dimension is included in each selection control.

The user information includes user information of multiple dimensions, different functions correspond to different dimensions, for example, the target function is "under-name-query account", the user information of the target dimension matched with the target function includes a user name, and for another example, the target function is "under-name-query bank account", the user information of the target dimension matched with the target function includes a bank card number.

Optionally, the user information is masked, so that each selection control includes the masked user information. For example, the control is used for displaying the user name included in the user information, the user name is "Zhang san", the user name after mask processing is "three", that is, the control is selected for displaying "three", and the mask processing is performed on the user information, so that the leakage of the user information is avoided, and the safety of the user information is ensured. As shown in fig. 4, when the guide video of "query under-name account" is played, 2 selection controls, such as "view under-name account of" three "and" cancel under-name account of "three", are displayed, that is, the displayed selection controls include the user name "×three" after the mask processing.

Optionally, the server stores the guiding video and the user information, and the process of obtaining the user information by the terminal includes: when the terminal acquires the guide video of the target function, the terminal sends a first video acquisition request to the server, the server receives the first video acquisition request, inquires user information corresponding to a user identifier carried by the first video acquisition request and the guide video corresponding to the video identifier carried by the first video acquisition request, returns the guide video and the user information, and the terminal receives the guide video and the user information returned by the server.

Optionally, after receiving the first video acquisition request, the server verifies the user identifier, queries the user information corresponding to the user identifier and the guide video corresponding to the video identifier in response to the user identifier verification, returns the guide video and the user information, and the terminal receives the guide video and the user information returned by the server.

In one possible implementation, this step 303 includes: user information corresponding to the currently logged-in user identification is obtained, and selection controls and prompt information of a plurality of branch guide videos associated with the guide video are displayed based on the user information, wherein the prompt information comprises the user information. As shown in fig. 5, when playing the guidance video of "how to forget to pay the password", 3 controls are displayed, such as "is i my", "is not i but can contact" and "is not i and cannot contact", and a prompt message "please ask for the name of the current authentication (three) is i? The prompt message includes the user name "xx three" after the mask processing.

304. And the terminal responds to the triggering operation of any selection control, and loads the branch guide video corresponding to the selection control.

The triggering operation is a gesture operation, a keyboard operation, a mouse operation, or the like, and for example, the gesture operation is a click operation, a slide operation, a long press operation, or the like, and the triggering operation on any selection control can also be realized by voice control or eye movement control.

And triggering any selection control to indicate that the branch guide video corresponding to the selection control is selected, so that the branch guide video corresponding to the selection control is loaded to be played later. And loading the branch guide video corresponding to the selection control to ensure the smoothness of the subsequent playing of the branch guide video.

In one possible implementation, this step 304 includes: and responding to the triggering operation of any selection control, and loading the branch guide video corresponding to the selection control into the memory. The branch guide video is loaded into the memory so that the branch guide video in the memory can be played later, and the smoothness of playing the branch guide video is ensured.

In one possible implementation, this step 304 includes: the terminal responds to the triggering operation of any selection control, a second video acquisition request is sent to the server, the server acquires a video identifier carried by the second video acquisition request, inquires a branch guide video corresponding to the video identifier, returns the inquired branch guide video, and loads the returned branch guide video. The terminal acquires the branch guide video corresponding to the triggered selection control from the server through interaction with the server.

305. And after the terminal finishes loading the branch guide video, playing the branch guide video.

After the branch guide video is loaded, the branch guide video is played, so that a user can check the content in the branch guide video, and the smoothness of the branch guide video is ensured. By playing the branch guide video, the user can acquire the branch function introduced by the branch guide video, and the user can execute the operation associated with the branch function according to the branch guide video.

It should be noted that, in the embodiment of the present application, the branching guide video is loaded first and then the guiding video is played, and in another embodiment, steps 304-305 are not required to be executed, and in response to the triggering operation of any selection control, other manners can be adopted to play the branching guide video corresponding to the selection control.

In one possible implementation, this step 304 includes: responding to the triggering operation of any selection control, sending a second video acquisition request to a server, acquiring a video identifier of a branch guide video corresponding to the selection control carried in the second video acquisition request by the server, inquiring the branch guide video corresponding to the video identifier by the server, returning the inquired branch guide video, receiving the branch guide video sent by the server by the terminal, and playing the branch guide video.

306. And when the terminal branches to guide video playing, displaying a function calling control.

Wherein the function invocation control is linked to a function interface corresponding to the target function, the function interface being for performing an operation associated with the target function. Through the displayed function call control, the user can jump to the function interface to execute the operation associated with the target function, and the use of the user is facilitated. And when the branch guide video is played, the function calling option is displayed, so that a user can execute triggering operation on the displayed selection control without watching the guide video, and the flexibility is improved.

In the embodiment of the application, when the branch guide video is configured, the branch guide video is associated with the function call control, so that the function call control can be displayed when the branch guide video is played, and a function interface corresponding to the target function can be displayed through the displayed function call control.

As shown in fig. 6, the target function is "how to export bill", when the guide video of the target function is played, as shown in a diagram 601 in fig. 6, the displayed selection control is "used as a certification material", "flowing water with a friend", and "billing for other purposes", if a trigger operation is performed on "used as a certification material", as shown in a diagram 602 in fig. 6, the branch guide video corresponding to "used as a certification material" is played, and the function call-up option "to export bill" is displayed; if a trigger operation is performed on "running water with a friend", as shown in a diagram 603 in fig. 6, a branching guide video corresponding to "running water with a friend" is played, and a function call-up option "to export a bill" is displayed; if the trigger operation is performed on the "other purpose bill", as shown in a diagram 604 in fig. 6, the branching guide video corresponding to the "other purpose bill" is played, and the function call-up option "to derive bill" is displayed.

In one possible implementation, after the step 306, the method further includes: and responding to the triggering operation of the function call control, and displaying a function interface.

The function call control is an entry of the function interface, and optionally, the function call control is associated with an address of the function interface. And displaying the function interface when the function call control is triggered, so that the operation associated with the target function can be executed in the function interface later. The functional interface includes at least one functional control, different functional controls being used to invoke different branch functions of the target function. For example, the function interface is a "bill running water export" interface, and the "bill running water export" interface includes 3 download controls, one for downloading the proof material, one for downloading the friend to and from the certificate, and one for downloading the co-establishment for downloading the single electronic certificate.

Optionally, the terminal is provided with a target application, a tool corresponding to the target function is embedded in the target application, the function call control is used for call the tool corresponding to the target function, and then the tool corresponding to the target function is operated in response to the triggering operation of the function call control, and the function interface of the tool is displayed. For example, if the tool corresponding to the target function is a customer service tool, after the user clicks the function call control, the customer service tool is operated, and a customer service function interface of the customer service tool is displayed.

Optionally, after the function interface is displayed, the branching function corresponding to the function control is realized through triggering operation on the function control in the function interface. As shown in fig. 7, when the branching guide video of the "apply for transaction detail record" is played, as shown in a diagram 701 in fig. 7, a function call-up option "to export bill" is displayed, a trigger operation is performed on the "export bill", the displayed function interface is a "bill running water export" interface, as shown in a diagram 702 in fig. 7, the "bill running water export" interface includes 3 download controls, a trigger operation is performed on a "friend to and fro credential" control in the "bill running water export" interface, an operation interface of "export friend to and fro credential" is displayed, as shown in a diagram 703 in fig. 7, an operation interface of "transfer transaction", "bill start time" and "bill end time" can be designated in the operation interface, and after the "friend transfer transaction", "bill start time" and "bill end time" are designated, a prompt interface is displayed, as shown in a diagram 704 in fig. 7, and prompt information of the application submitted is displayed in the prompt interface.

As shown in fig. 8, when the branching guide video of how to query the under-name account is played, as shown in fig. 8, the function call-up options "query under-name account" and "cancel under-name account" are displayed, the triggering operation is performed on the "query under-name account", the displayed function interface is the "query under-name account" interface, as shown in fig. 8, the user information to be queried is input in the "query under-name account" interface, the triggering operation of the "next step" option in the "query under-name account" interface is performed, and the display interface of the "under-name binding card account" is displayed, as shown in fig. 803 in fig. 8, the account bound with the input user information in the display interface.

In one possible implementation, after the step 305, the method further includes: and in response to the branching directing the video to be played, displaying a function call control in the cover layer.

Wherein the cover layer has a target transparency, and the target transparency is any value. For example, the transparency of the cover layer ranges from 0 to 100, and when the transparency of the cover layer is 0, the cover layer is opaque; when the transparency of the cover layer is 100, the cover layer is completely transparent, and the value of the target transparency is between 0 and 100.

After the video playing of the branch guide is completed, the function calling control is displayed in the cover layer with the target transparency, so that the display effect of the function calling control is enhanced, and a user is prompted to display a corresponding function interface through the function calling control.

Optionally, in response to a branch in the play interface directing video play to completion, displaying a cover layer in which a function call control is displayed. Wherein the cover layer is positioned at the upper layer of the playing interface.

Optionally, a return control is displayed in the overlay, the guidance video is replayed in response to a trigger operation of the return control, and a plurality of selection controls of a plurality of branch guidance videos associated with the guidance video are displayed.

The method comprises the steps that a first step of displaying a first branch guide video, a second step of displaying a second branch guide video, and a third step of displaying a third branch guide video, wherein the third step is to display a third branch guide video, and the fourth step is to display a fourth branch guide video.

Optionally, displaying a replay control in the cover layer, canceling displaying the cover layer in response to a trigger operation of the replay control, replaying the branch guide video corresponding to the selection control, and displaying the function call control.

The replay control is used for replaying the currently played branch guide video clip, if the trigger operation of the replay control is performed, the display mask layer is canceled, the branch guide video is replayed, and the function call control is displayed. By displaying the replay control in the cover layer, the user can review the branch guide video, and the flexibility of guiding video replay is improved.

As shown in fig. 9, when the branching guide video playback is completed, a mask layer 901 is displayed, and a return control "see guide for other bill derivation", a function call control "to derive a bill serving as a certification material", and a replay control "replay" are displayed in the mask layer 901.

It should be noted that, in the embodiment of the present application, only an example is described in which after the guiding video of the target function is played, any branch guiding video associated with the guiding video is played, and in another embodiment, after the branch guiding video is played, the branch guiding video is also associated with a plurality of sub-branch guiding videos, so when the branch guiding video is played, a selection control of the plurality of sub-branch guiding videos is displayed, and in response to a trigger operation of any selection control, the sub-branch guiding video corresponding to the selected selection control is played. As shown in fig. 10, the guiding video of the target function is associated with a video branch 1, a video branch 2 and a video branch 3, the video branch 1 is associated with 2 sub-branch guiding videos, such as a video branch 1-1 and a video branch 1-2, the video branch 2 is associated with 1 sub-branch guiding video, such as a video branch 2-1, the video branch 2-1 is associated with 1 sub-branch guiding video, such as a video branch 2-1-1, and the video branch 1-1, the video branch 1-2, the video branch 2-1-1 and the video branch 3 are all associated with a video ending, after the guiding video of the target function is acquired, the guiding video is played, and a selection control of the 3 sub-branch videos associated with the guiding video is displayed, after a trigger operation is performed on the selection control of the video branch 1, the selection control of the video branch 1 is played, and the 2 sub-branch guiding videos associated with the video branch 1 are displayed, after the trigger operation is performed on the selection control of the video branch 1-1, and the video ending is played after the video ending is played. In the video playing process, the user can watch the played video clip, so as to obtain the function introduction of the target function and the operation flow of the branch function corresponding to the target function.

In the embodiment of the application, the interactive video for introducing the target function is obtained by configuring the guide video of the target function and a plurality of branch guide videos related to the guide video, and a user can view the branch guide video matched with the branch function from the interactive video, so that the operation flow of the branch function is obtained, and the follow-up operation can be performed according to the branch function introduced by the branch guide video.

And when the guiding video is played, only the selected branch guiding video is loaded and played, other branch guiding videos are not required to be loaded and played, the waste of flow is avoided, and the time for watching the branch guiding video by a user is also saved.

And the displayed selection control of the branch guide video comprises user information, so that personalized guide of the user is realized, and the user can watch the video conveniently.

Taking a customer service scene as an example, according to the guiding video playing method provided by the embodiment of the application, self-service guiding of a user for a plurality of hot spot problems can be realized through FAQ guiding (Frequently Asked Questions, hot spot problems) of an interactive video. As shown in fig. 11, the user views the "how to export bill" function, as shown in fig. 11, and as shown in fig. 1101, the user plays the guide video of the "how to export bill" function, after the guide video is played, the plurality of selection controls of the guide video are displayed, as shown in fig. 11, the 3 selection controls are respectively the "act as a proving material" control, the "flow with a friend" control and the "bill for other purposes" control, the user clicks the "flow with a friend" control, plays the branched guide video corresponding to the "flow with a friend" control, as shown in fig. 11, and as shown in fig. 1103, plays the branched guide video, and displays the "export bill" control. If the user clicks the "go out bill" control in playing the branch guide video, a function interface for exporting bill flowing water is displayed, as shown in a graph 1104 in fig. 11, and multiple function controls, such as a proof material download control, a friend forward and backward certificate download control and a single electronic certificate download control, are displayed in the interface, and if the user clicks the friend forward and backward certificate download control, an operation interface for exporting friend forward and backward certificates is displayed, as shown in a graph 1105 in fig. 11. If the user does not click on the "go to bill" control during the playing of the branch guide video, then after the branch guide video is played, a cover 1106 is displayed, as shown in fig. 1107 in fig. 11, a return control "see other bill-derived guides", a function call control "go to derive a bill serving as a certification material", and a replay control "replay" are displayed in the cover 1106.

Taking a customer service scenario as an example, the server includes a customer service side, a video SDK (Software Development Kit, a software development tool), a customer service API (Application Programming Interface, an application program interface), and an output return value, where the customer service side is configured to interact with the terminal, receive a request sent by the terminal, the video SDK is an interface for obtaining user information, the customer service API is a real name interface for pulling user information, and the output return value is configured to output queried user information. As shown in fig. 12, when the terminal requests to play the interactive video, the process of the terminal interacting with the server includes:

1. the terminal displays a plurality of functional text links, responds to the triggering operation of the text links of the account under the query name, and sends a video acquisition request to the server, wherein the video acquisition request carries the current logged-in user identification and the video identification corresponding to the text links of the account under the query name.

2. After receiving the video acquisition request, a customer service side of the server inquires a Pass Ticket corresponding to the user identifier, determines the user identifier as a person in response to the inquiry of the Pass Ticket corresponding to the user identifier, inquires a guide video corresponding to the video identifier, and transmits the guide video to a video SDK.

3. The video SDK sends a user information acquisition request to the customer service side API, wherein the user acquisition request carries parameters, and the parameters are a use channel, a user single number, a user identifier and the like.

In the embodiment of the application, the use channel is a self-service channel or a manual channel, and the use channel is a self-service channel and is used for generating a unique single number for a video acquisition request of a user, so that background recording is facilitated.

4. After the parameter is verified by the customer service side API, outputting user information corresponding to the user identifier, and returning the user information to the video SDK. Wherein the user information includes the name, real name time, etc. after the mask processing.

5. If the video SDK is according to the target function, determining the user information matched with the target function in the target dimension from the user information in a plurality of dimensions, and transmitting the user information in the target dimension and the guide video to the terminal; if the user information matched with the target function is not obtained, the guiding video is only sent to the terminal.

6. If the terminal receives the guide video and the user information of the target dimension, playing the guide video, displaying selection controls of a plurality of branch guide videos associated with the guide video, wherein the displayed selection controls contain the user information; if only the guidance video is received, the guidance video is played and a selection control of a plurality of branch guidance videos associated with the guidance video is displayed.

When the user information is acquired, the displayed selection control comprises the profile information of the branch guide video and the user information, so that personalized guide to the user is realized, when the user information is not acquired, the displayed selection control only comprises the profile information of the branch guide video, a spam scheme is realized, and the problem that the user is not Zhou Yanxing in the solution is prevented, so that the user is ensured to know the branch guide video corresponding to the selection control according to the information displayed in the selection control.

7. In the process of playing the guide video and the branch guide video associated with the guide video by the terminal, according to a selection control triggered by a user, generating a history operation record, and returning the history operation record to a customer service side in a server for storage.

The historical operation records comprise the time length of watching, the times of clicking the buttons, the most clicked buttons and the like. The operator can view the historical operation record stored in the server, and then optimize the interactive video according to the historical operation record.

Fig. 13 is a schematic structural diagram of a guiding video playing device according to an embodiment of the present application, as shown in fig. 13, where the device includes:

an obtaining module 1301, configured to obtain target information input by a user;

The acquiring module 1301 is further configured to determine a target function that matches the target information, and acquire a guidance video of the target function;

the display module 1302 is configured to play the guiding video, and display selection controls of a plurality of branch guiding videos associated with the guiding video, where each branch guiding video is used for introducing a branch function of the target function, and each selection control includes profile information of the corresponding branch guiding video;

and the playing module 1303 is configured to respond to a triggering operation on any selection control, and play the branch guide video corresponding to the selection control.

The device provided by the embodiment of the application provides a concept of the branch guide video, so that the target function is not introduced by uniformly adopting one guide video, but the guide video of the target function and the branch guide video corresponding to each branch function are arranged under the condition that the target function is provided with a plurality of branch functions, after the target function matched with the information input by a user is determined, the guide video of the target function is played, the selection controls of a plurality of branch guide videos associated with the guide video are displayed, the user independently selects the played branch guide video, and only the branch guide video independently selected by the user is played, so that the personalized guide for the user is realized, and the guide effect is improved.

In one possible implementation, the display module 1302 is further configured to display, when the branching directs the video to play, a function call control, where the function call control is linked to a function interface corresponding to the target function, and the function interface is configured to perform an operation associated with the target function.

In another possible implementation, the display module 1302 is further configured to display a function interface in response to a triggering operation of the function call control, where the function interface includes at least one function control, and different function controls are used to call different branch functions of the target function.

In another possible implementation, the display module 1302 is further configured to display a function call control in the mask layer in response to the branching directing the video to be played, the mask layer having the target transparency.

In another possible implementation, the display module 1302 is further configured to display a return control in the cover layer; in response to a trigger operation on the return control, the guideline video is replayed and a plurality of selection controls of a plurality of branch guideline videos associated with the guideline video are displayed.

In another possible implementation, the display module 1302 is further configured to display a replay control in the cover layer; and in response to the triggering operation of the replaying control, canceling the display of the cover layer, replaying the branch guide video corresponding to the selection control, and displaying the function calling control.

In another possible implementation, as shown in fig. 14, the playing module 1303 includes:

a loading unit 1331, configured to load a branch guide video corresponding to a selection control in response to a trigger operation on any selection control;

a first playing unit 1332, configured to play the branching guide video after the branching guide video is loaded.

In another possible implementation manner, as shown in fig. 14, the acquiring module 1301 includes:

a verification unit 1311, configured to verify a currently logged-in user identifier in response to a triggering operation of the guide control of the target function;

a first obtaining unit 1312 is configured to obtain, in response to the user identifier passing verification, a guidance video of the target function.

In another possible implementation, as shown in fig. 14, the display module 1302 includes:

a second obtaining unit 1321, configured to obtain user information corresponding to a user identifier currently logged in;

the display unit 1322 is configured to display selection controls of the plurality of branch guidance videos associated with the guidance video based on the user information, so that the user information is included in each selection control.

In another possible implementation, the user information includes user information of multiple dimensions; a display unit 1322 for determining user information of a target dimension matching the target function from among the user information of a plurality of dimensions; based on the user information of the target dimension, selection controls of a plurality of branch guide videos associated with the guide video are displayed such that each selection control includes the user information of the target dimension.

the first sending unit 1313 is configured to send, in response to a trigger operation of the guide control for the target function, a first video acquisition request to a server, where the first video acquisition request carries a video identifier of a guide video, and the server is configured to query the guide video corresponding to the video identifier and return the guide video;

the first receiving unit 1314 is configured to receive the guiding video returned by the server.

a second sending unit 1333, configured to send, in response to a trigger operation on any selection control, a second video acquisition request to the server, where the second video acquisition request carries a video identifier of a branch guide video corresponding to the selection control, and the server is configured to query the branch guide video corresponding to the video identifier and return the queried branch guide video;

a second receiving unit 1334 for receiving the branch guide video transmitted from the server;

a first playing unit 1332 for playing the branch guide video.

A second playback unit 1323 for playing back the guidance video;

the display unit 1322 is configured to display a plurality of selection controls of a plurality of branch guide videos associated with the guide video in response to completion of the play of the guide video.

the display unit 1322 is configured to play the guiding video, and display a plurality of selection controls of a plurality of branch guiding videos associated with the guiding video during the playing of the guiding video.

It should be noted that: the guiding video playing device provided in the above embodiment is only exemplified by the division of the above functional modules, and in practical application, the above functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the terminal is divided into different functional modules, so as to complete all or part of the functions described above. In addition, the guiding video playing device and the guiding video playing method provided in the foregoing embodiments belong to the same concept, and specific implementation processes thereof are detailed in the method embodiments, which are not repeated herein.

The embodiment of the application also provides a computer device, which comprises a processor and a memory, wherein at least one computer program is stored in the memory, and the at least one computer program is loaded and executed by the processor to realize the operations executed in the guiding video playing method of the embodiment.

Optionally, the computer device is provided as a terminal. Fig. 15 shows a block diagram of a terminal 1500 according to an exemplary embodiment of the present application. The terminal 1500 may be a portable mobile terminal such as: a smart phone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio Layer III, motion picture expert compression standard audio plane 3), an MP4 (Moving Picture Experts Group Audio Layer IV, motion picture expert compression standard audio plane 4) player, a notebook computer, or a desktop computer. Terminal 1500 can also be referred to as a user device, portable terminal, laptop terminal, desktop terminal, and the like.

The terminal 1500 includes: a processor 1501 and a memory 1502.

The processor 1501 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like. The processor 1501 may be implemented in at least one hardware form of DSP (Digital Signal Processing ), FPGA (Field-Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array ). The processor 1501 may also include a main processor, which is a processor for processing data in an awake state, also called a CPU (Central Processing Unit ), and a coprocessor; a coprocessor is a low-power processor for processing data in a standby state. In some embodiments, the processor 1501 may be integrated with a GPU (Graphics Processing Unit, image processor) for taking care of rendering and rendering of content to be displayed by the display screen. In some embodiments, the processor 1501 may also include an AI (Artificial Intelligence ) processor for processing computing operations related to machine learning.

Memory 1502 may include one or more computer-readable storage media, which may be non-transitory. Memory 1502 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1502 is used to store at least one computer program for execution by processor 1501 to implement the directed video playback method provided by the method embodiments of the present application.

In some embodiments, the terminal 1500 may further optionally include: a peripheral interface 1503 and at least one peripheral device. The processor 1501, memory 1502 and peripheral interface 1503 may be connected by a bus or signal lines. The individual peripheral devices may be connected to the peripheral device interface 1503 via a bus, signal lines, or circuit board. Specifically, the peripheral device includes: at least one of radio frequency circuitry 1504, a display screen 1505, a camera assembly 1506, audio circuitry 1507, a positioning assembly 1508, and a power supply 1509.

A peripheral interface 1503 may be used to connect I/O (Input/Output) related at least one peripheral device to the processor 1501 and the memory 1502. In some embodiments, processor 1501, memory 1502, and peripheral interface 1503 are integrated on the same chip or circuit board; in some other embodiments, either or both of the processor 1501, the memory 1502, and the peripheral interface 1503 may be implemented on separate chips or circuit boards, which is not limited in this embodiment.

The Radio Frequency circuit 1504 is configured to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The radio frequency circuit 1504 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1504 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuit 1504 includes: antenna systems, RF transceivers, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. The radio frequency circuit 1504 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocol includes, but is not limited to: the world wide web, metropolitan area networks, intranets, generation mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (Wireless Fidelity ) networks. In some embodiments, the radio frequency circuit 1504 may also include NFC (Near Field Communication, short range wireless communication) related circuits, which the present application is not limited to.

Display 1505 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When display screen 1505 is a touch display screen, display screen 1505 also has the ability to collect touch signals at or above the surface of display screen 1505. The touch signal may be input to the processor 1501 as a control signal for processing. At this point, display 1505 may also be used to provide virtual buttons and/or a virtual keyboard, also referred to as soft buttons and/or a soft keyboard. In some embodiments, the display 1505 may be one, disposed on the front panel of the terminal 1500; in other embodiments, the display 1505 may be at least two, respectively disposed on different surfaces of the terminal 1500 or in a folded design; in other embodiments, display 1505 may be a flexible display disposed on a curved surface or a folded surface of terminal 1500. Even more, the display 1505 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display screen 1505 may be made of LCD (Liquid Crystal Display ), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 1506 is used to capture images or video. Optionally, the camera assembly 1506 includes a front camera and a rear camera. The front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1506 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuitry 1507 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and the environment, converting the sound waves into electric signals, inputting the electric signals to the processor 1501 for processing, or inputting the electric signals to the radio frequency circuit 1504 for voice communication. For purposes of stereo acquisition or noise reduction, a plurality of microphones may be respectively disposed at different portions of the terminal 1500. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1501 or the radio frequency circuit 1504 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, the audio circuit 1507 may also include a headphone jack.

The positioning component 1508 is for positioning a current geographic location of the terminal 1500 to enable navigation or LBS (Location Based Service, location-based services).

The power supply 1509 is used to power the various components in the terminal 1500. The power supply 1509 may be an alternating current, a direct current, a disposable battery, or a rechargeable battery. When the power supply 1509 includes a rechargeable battery, the rechargeable battery may be a wired rechargeable battery or a wireless rechargeable battery. The wired rechargeable battery is a battery charged through a wired line, and the wireless rechargeable battery is a battery charged through a wireless coil. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, the terminal 1500 also includes one or more sensors 1510. The one or more sensors 1510 include, but are not limited to: acceleration sensor 1511, gyroscope sensor 1512, pressure sensor 1513, fingerprint sensor 1514, optical sensor 1515, and proximity sensor 1516.

The acceleration sensor 1511 may detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1500. For example, the acceleration sensor 1511 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1501 may control the display screen 1505 to display the user interface in a landscape view or a portrait view based on the gravitational acceleration signal acquired by the acceleration sensor 1511. The acceleration sensor 1511 may also be used for the acquisition of motion data of a game or user.

The gyro sensor 1512 may detect a body direction and a rotation angle of the terminal 1500, and the gyro sensor 1512 may collect 3D motion of the terminal 1500 by a user in cooperation with the acceleration sensor 1511. The processor 1501, based on the data collected by the gyro sensor 1512, may implement the following functions: motion sensing (e.g., changing UI according to a tilting operation by a user), image stabilization at shooting, game control, and inertial navigation.

The pressure sensor 1513 may be disposed on a side frame of the terminal 1500 and/or under the display 1505. When the pressure sensor 1513 is disposed on the side frame of the terminal 1500, a grip signal of the user on the terminal 1500 may be detected, and the processor 1501 performs left-right hand recognition or quick operation according to the grip signal collected by the pressure sensor 1513. When the pressure sensor 1513 is disposed at the lower layer of the display screen 1505, the processor 1501 realizes control of the operability control on the UI interface according to the pressure operation of the user on the display screen 1505. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The fingerprint sensor 1514 is used for collecting the fingerprint of the user, and the processor 1501 recognizes the identity of the user according to the collected fingerprint of the fingerprint sensor 1514, or the fingerprint sensor 1514 recognizes the identity of the user according to the collected fingerprint. Upon recognizing that the user's identity is a trusted identity, the processor 1501 authorizes the user to perform relevant sensitive operations including unlocking the screen, viewing encrypted information, downloading software, paying for and changing settings, etc. The fingerprint sensor 1514 may be disposed on the front, back, or side of the terminal 1500. When a physical key or vendor Logo is provided on the terminal 1500, the fingerprint sensor 1514 may be integrated with the physical key or vendor Logo.

The optical sensor 1515 is used to collect the ambient light intensity. In one embodiment, processor 1501 may control the display brightness of display screen 1505 based on the intensity of ambient light collected by optical sensor 1515. Specifically, when the ambient light intensity is high, the display brightness of the display screen 1505 is turned up; when the ambient light intensity is low, the display luminance of the display screen 1505 is turned down. In another embodiment, the processor 1501 may also dynamically adjust the shooting parameters of the camera assembly 1506 based on the ambient light intensity collected by the optical sensor 1515.

A proximity sensor 1516, also referred to as a distance sensor, is provided on the front panel of the terminal 1500. The proximity sensor 1516 is used to collect the distance between the user and the front of the terminal 1500. In one embodiment, when the proximity sensor 1516 detects a gradual decrease in the distance between the user and the front of the terminal 1500, the processor 1501 controls the display 1505 to switch from the on-screen state to the off-screen state; when the proximity sensor 1516 detects that the distance between the user and the front surface of the terminal 1500 gradually increases, the processor 1501 controls the display screen 1505 to switch from the off-screen state to the on-screen state.

Those skilled in the art will appreciate that the structure shown in fig. 15 is not limiting and that more or fewer components than shown may be included or certain components may be combined or a different arrangement of components may be employed.

Optionally, the computer device is provided as a server. Fig. 16 is a schematic diagram of a server according to an embodiment of the present application, where the server 1600 may have a relatively large difference between configurations or performances, and may include one or more processors (Central Processing Units, CPU) 1601 and one or more memories 1602, where at least one computer program is stored in the memories 1602, and the at least one computer program is loaded and executed by the processors 1601 to implement the methods provided in the above-mentioned method embodiments. Of course, the server may also have a wired or wireless network interface, a keyboard, an input/output interface, and other components for implementing the functions of the device, which are not described herein.

The embodiment of the application also provides a computer readable storage medium, in which at least one computer program is stored, the at least one computer program being loaded and executed by a processor to implement the operations performed in the guiding video playing method of the above embodiment.

Embodiments of the present application also provide a computer program product or computer program comprising computer program code stored in a computer readable storage medium. The processor of the computer device reads the computer program code from the computer readable storage medium, and the processor executes the computer program code so that the computer device realizes the operations performed in the guided video playback method of the above-described embodiment.

Those of ordinary skill in the art will appreciate that all or a portion of the steps implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the above storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The foregoing description of the embodiments of the application is merely illustrative of the principles of the embodiments of the present application, and various modifications, equivalents, improvements, etc. may be made without departing from the spirit and principles of the embodiments of the application.

Claims

1. A method of directing video playback, the method comprising:

acquiring target information input by a user;

responding to the triggering operation of any selection control, playing a branch guide video corresponding to the selection control, and displaying a function calling control when the branch guide video is played, wherein the function calling control is linked to a function interface corresponding to the target function, the function interface is used for executing the operation associated with the target function, the function interface comprises at least one function control, and different function controls are used for calling different branch functions of the target function;

If the triggering operation of the function calling control is not received in the process of playing the branch guide video, a return control, the function calling control and a replay control are displayed in a cover layer in response to the completion of playing the branch guide video, the return control is used for indicating to replay the guide video, a selection control of a plurality of branch guide videos associated with the guide video is displayed, and the replay control is used for replaying a currently played branch guide video fragment.

2. The method of claim 1, wherein the method further comprises, upon the branching directing video playback, after displaying a function call control:

and responding to the triggering operation of the function call control, and displaying the function interface.

3. The method of claim 1, wherein the cover layer has a target transparency.

4. The method according to claim 1, wherein the method further comprises:

and in response to the triggering operation of the return control, replaying the guide video and displaying selection controls of the plurality of branch guide videos associated with the guide video.

5. The method according to claim 1, wherein the method further comprises:

and in response to the triggering operation of the replay control, canceling the display of the cover layer, replaying the branch guide video corresponding to the selection control, and displaying the function call control.

6. The method of claim 1, wherein the playing the branch guide video corresponding to any selection control in response to the triggering operation of the selection control comprises:

responding to the triggering operation of any selection control, and loading a branch guide video corresponding to the selection control;

and after the branch guide video is loaded, playing the branch guide video.

7. The method of claim 1, wherein the obtaining the guidance video for the target function comprises:

responding to the triggering operation of the guide control of the target function, and verifying the user identification of the current login;

and responding to the verification of the user identification, and acquiring the guide video of the target function.

8. The method of claim 1, wherein the displaying a selection control of a plurality of branch guide videos associated with the guide video comprises:

Acquiring user information corresponding to a currently logged-in user identifier;

based on the user information, a selection control of a plurality of branch guide videos associated with the guide video is displayed, so that the user information is included in each selection control.

9. The method of claim 8, wherein the user information comprises user information of multiple dimensions; the displaying, based on the user information, selection controls of a plurality of branch guide videos associated with the guide video, such that each selection control includes the user information, includes:

determining the user information of the target dimension matched with the target function from the user information of the multiple dimensions;

and displaying selection controls of a plurality of branch guide videos associated with the guide video based on the user information of the target dimension, so that each selection control comprises the user information of the target dimension.

10. The method of claim 1, wherein the obtaining the guidance video for the target function comprises:

responding to the triggering operation of the guide control of the target function, sending a first video acquisition request to a server, wherein the first video acquisition request carries a video identifier of the guide video, and the server is used for inquiring the guide video corresponding to the video identifier and returning the guide video;

And receiving the guiding video returned by the server.

11. The method according to claim 10, wherein the method further comprises:

responding to the triggering operation of any selection control, sending a second video acquisition request to the server, wherein the second video acquisition request carries a video identifier of a branch guide video corresponding to the selection control, and the server is used for inquiring the branch guide video corresponding to the video identifier and returning the inquired branch guide video;

receiving the branch guide video sent by the server;

and playing the branch guide video.

12. The method of claim 1, wherein the playing the guidance video and displaying a selection control of a plurality of branch guidance videos associated with the guidance video comprises:

playing the guiding video;

13. The method of claim 1, wherein the playing the guidance video and displaying a selection control of a plurality of branch guidance videos associated with the guidance video comprises:

14. A directed video playback device, the device comprising:

the playing module is used for responding to the triggering operation of any selection control and playing the branch guide video corresponding to the selection control;

the display module is further configured to display a function call control when the branch directs video playing, where the function call control is linked to a function interface corresponding to the target function, the function interface is configured to perform an operation associated with the target function, the function interface includes at least one function control, and different function controls are used to call different branch functions of the target function;

And the display module is further configured to, if a trigger operation of the function call control is not received during the playing of the branch guide video, respond to completion of the playing of the branch guide video, display a return control, the function call control and a replay control in a cover layer, where the return control is used to instruct replaying of the guide video, and display selection controls of a plurality of branch guide videos associated with the guide video, and the replay control is used to replay a currently played branch guide video clip.

15. The apparatus of claim 14, wherein the display module is further configured to display the functional interface in response to a trigger operation of the function invocation control.

16. The apparatus of claim 14, wherein the cover layer has a target transparency.

17. The apparatus of claim 14, wherein the display module is further configured to:

18. The apparatus of claim 14, wherein the display module is further configured to:

19. The apparatus of claim 14, wherein the playback module comprises a loading unit and a first playback unit;

the first playing unit is used for playing the branch guide video after the loading of the branch guide video is completed.

20. The apparatus of claim 14, wherein the acquisition module comprises:

21. The apparatus of claim 14, wherein the display module comprises:

22. The apparatus of claim 21, wherein the user information comprises user information of multiple dimensions; the display unit is used for:

23. The apparatus of claim 14, wherein the acquisition module comprises:

24. The apparatus of claim 23, wherein the play module comprises:

the second sending unit is used for responding to the triggering operation of any selection control, sending a second video acquisition request to the server, wherein the second video acquisition request carries a video identifier of a branch guide video corresponding to the selection control, and the server is used for inquiring the branch guide video corresponding to the video identifier and returning the inquired branch guide video;

and the first playing unit is used for playing the branch guide video.

25. The apparatus of claim 14, wherein the display module comprises:

the second playing unit is used for playing the guide video;

26. The apparatus of claim 14, wherein the display module comprises:

27. A computer device comprising a processor and a memory, the memory having stored therein at least one computer program that is loaded and executed by the processor to perform the operations performed in the directed video playback method of any one of claims 1 to 13.

28. A computer readable storage medium having stored therein at least one computer program loaded and executed by a processor to implement the operations performed in the directed video playback method of any one of claims 1 to 13.