CN113344623A - Information processing method, device, electronic equipment and storage medium - Google Patents
Information processing method, device, electronic equipment and storage medium Download PDFInfo
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Abstract
The application discloses an information processing method, an information processing device, electronic equipment and a storage medium, relates to the technical field of computers, particularly relates to the field of artificial intelligence such as information processing and the like, and can be used for intelligent advertisement putting scenes under novel business. The specific implementation scheme is as follows: responding to a first acquisition request for the first multimedia information, and acquiring the first multimedia information; determining a service scene aiming at the first multimedia information, and initiating a second acquisition request for the second multimedia information according to the service scene to acquire the second multimedia information; determining loading strategies and flow distribution information aiming at the second multimedia information; determining a position to be displayed of second multimedia information on a display interface of the first multimedia information according to the loading strategy and the flow distribution information; and when the terminal equipment displays the first multimedia information, correspondingly displaying second multimedia information on a display interface of the first multimedia information according to the position to be displayed.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to the field of artificial intelligence such as information processing, and in particular, to an information processing method and apparatus, an electronic device, and a storage medium.
Background
With the rapid development of internet technology, the popularization of intelligent terminals in large quantities makes various intelligent terminals continuously permeate into the aspects of people's life. Due to portability of carrying, more and more users like to watch first multimedia information (such as books or novels) through an intelligent terminal (such as a mobile phone, a tablet computer and the like). The electronic book has the advantages of convenience, no paper and the like, a watching user can read the book in various fragmentary time, the reading frequency and the reading duration of the user are greatly improved, and the electronic book application has a wide user group, so that the second multimedia information (such as advertisement information) is released in the electronic book application to undoubtedly generate a good releasing effect. Therefore, how to intelligently deliver the second multimedia information in the service scene of the first multimedia information becomes a problem to be solved urgently.
Disclosure of Invention
The application provides an information processing method, an information processing device, electronic equipment and a storage medium, which can realize the function of intelligently releasing second multimedia information in the service scene of first multimedia information.
According to a first aspect of the present application, there is provided an information processing method including:
responding to a first acquisition request for first multimedia information, and acquiring the first multimedia information; wherein the first acquisition request is sent by a carrier for carrying the first multimedia information;
determining a service scene aiming at the first multimedia information, and initiating a second acquisition request for second multimedia information according to the service scene to acquire the second multimedia information;
determining loading policy and traffic allocation information for the second multimedia information;
determining a position to be displayed of the second multimedia information on a display interface of the first multimedia information according to the loading strategy and the flow distribution information;
and when the terminal equipment displays the first multimedia information, the second multimedia information is correspondingly displayed on the display interface of the first multimedia information according to the position to be displayed.
According to a second aspect of the present application, there is provided an information processing apparatus comprising:
the first obtaining module is used for responding to a first obtaining request of first multimedia information and obtaining the first multimedia information; wherein the first acquisition request is sent by a carrier for carrying the first multimedia information;
a first determining module, configured to determine a service scenario for the first multimedia information;
the second obtaining module is used for initiating a second obtaining request for second multimedia information according to the service scene to obtain the second multimedia information;
a second determining module, configured to determine a loading policy and traffic distribution information for the second multimedia information;
the third determining module is used for determining the position to be displayed of the second multimedia information on the display interface of the first multimedia information according to the loading strategy and the flow distribution information;
and the display module is used for correspondingly displaying the second multimedia information on the display interface of the first multimedia information according to the position to be displayed when the terminal equipment displays the first multimedia information.
According to a third aspect of the present application, there is provided an electronic device comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the information processing method of the first aspect.
According to a fourth aspect of the present application, there is provided a non-transitory computer-readable storage medium storing computer instructions for causing the computer to execute the information processing method of the foregoing first aspect.
According to a fifth aspect of the present application, there is provided a computer program product comprising a computer program which, when executed by a processor, implements the information processing method of the aforementioned first aspect.
According to the technical scheme of the application, the second multimedia information can be released in the first multimedia information displayed by different carriers, and releasing entries of the second multimedia information are enriched; in addition, the method and the device initiate a request for acquiring the second multimedia information according to the current service scene, so that the problem that the second multimedia information can be delivered in any scene can be solved; the position to be displayed of the second multimedia information on the display interface of the first multimedia information is determined by loading the strategy and the flow distribution information, so that the problem of how to put the second multimedia information in the first multimedia information can be solved, the function of intelligently putting the second multimedia information in the service scene of the first multimedia information can be realized, and the development of the second multimedia information service can be improved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present application, nor do they limit the scope of the present application. Other features of the present application will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
fig. 1 is a flowchart of an information processing method provided in an embodiment of the present application;
FIG. 2 is a flow chart of another information processing method provided by an embodiment of the present application;
FIG. 3 is a flowchart of another information processing method provided in an embodiment of the present application;
fig. 4 is a flowchart of another information processing method provided in an embodiment of the present application;
fig. 5 is a block diagram of an information processing apparatus according to an embodiment of the present application;
fig. 6 is a block diagram of another information processing apparatus according to an embodiment of the present application;
fig. 7 is a block diagram of a structure of still another information processing apparatus according to an embodiment of the present application;
fig. 8 is a block diagram of a further information processing apparatus according to an embodiment of the present application;
fig. 9 is a block diagram of an electronic device for implementing the information processing method according to the embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
An information processing method, an apparatus, an electronic device, and a storage medium of the embodiments of the present application are described below with reference to the drawings.
First, it should be noted that the first multimedia information in the embodiment of the present application may be an electronic book, and the electronic book may be a novel book or other books such as a thesis. The second multimedia information in the embodiment of the present application may be advertisement information. This application is not particularly limited.
Fig. 1 is a flowchart of an information processing method according to an embodiment of the present application. It should be noted that the information processing method according to the embodiment of the present application is applicable to the information processing apparatus according to the embodiment of the present application, and the information processing apparatus may be configured in an electronic device.
As shown in fig. 1, the information processing method may include the following steps.
In step 101, first multimedia information is acquired in response to a first acquisition request for the first multimedia information.
In this embodiment, the first obtaining request is sent by a bearer for carrying the first multimedia information. That is, there are many kinds of carriers carrying the first multimedia information, for example, the carrier may be an electronic book application, the carrier may also be a mobile search engine application, or the carrier may also be an applet or the like.
For example, it is assumed that the information processing method of the embodiment of the present application can be used in an electronic device, and the electronic device may be a server. The client corresponding to the server can be installed on the terminal equipment of the user. When a user wants to view first multimedia information through a client such as an electronic book application program, a mobile search engine application or an applet application on a terminal device, the terminal device for bearing the first multimedia information may initiate a first acquisition request of the first multimedia information to a server. The server may obtain the first multimedia information from the resource provider when receiving a first obtaining request of the first multimedia information. The method and the device can support the release of the first multimedia information which is displayed on different carriers and accords with the current service scene
In step 102, a service scene for the first multimedia information is determined, and a second acquisition request for the second multimedia information is initiated according to the service scene to acquire the second multimedia information.
It should be noted that, because the service scenario of the first multimedia information is relatively complex, in order to solve a problem in what scenario the second multimedia information can be delivered, the service scenario of the first multimedia information may be determined first, and based on the service scenario, it is determined whether the second multimedia information needs to be delivered on the presentation interface of the first multimedia information. When it is determined that the second multimedia information can be delivered on the presentation interface of the first multimedia information according to the service scenario, a second acquisition request for the second multimedia information may be initiated, for example, the second acquisition request may be sent to a service provider of the second multimedia information, so as to acquire the second multimedia information.
It should be further noted that, since different states of the user, different states of the first multimedia information, and different configurations of the first multimedia information by the resource provider all affect the service scenario of the first multimedia information, the current service scenario of the first multimedia information may be determined according to the state of the user, the state of the first multimedia information, and the configuration of the first multimedia information by the resource provider.
In one possible implementation, a first state of a user may be obtained, and a second state of first multimedia information may be obtained; determining a resource provider of the first multimedia information, and acquiring configuration information of the resource provider on the first multimedia information; and determining a service scene aiming at the first multimedia information according to the first state of the user, the second state of the first multimedia information and the configuration information of the first multimedia information.
In an embodiment of the present application, the first status may indicate whether the corresponding user is a member of a carrier for carrying the first multimedia information. As an example, the implementation manner of obtaining the first state of the user may be as follows: and determining the member information of the carrier, acquiring a user account of the user, and acquiring the first state of the user according to the user account and the member information of the carrier. For example, it may be determined whether the user account exists in the member information of the carrier, and if the user account exists in the member information of the carrier, the user may be considered as a member of the carrier, that is, the first status of the user may be "the user is a member of the carrier"; if the user account is not present in the member information of the carrier, the user may be considered not to be a member of the carrier, that is, the first status of the user may be "the user is not a member of the carrier".
In an embodiment of the present application, the second status may indicate a type of the first multimedia information, for example, whether the first multimedia information is a charged type of multimedia information or a free type of multimedia information. For example, taking the first multimedia information as a novel, the second state may be that the novel is a free novel, or the second state indicates that the novel is a paid novel, or the second state indicates that the first N chapters of the novel are free, and other chapters need to be paid.
It will be appreciated that since the resource providers have different configurations for different first multimedia information, for example, some resource providers allow transcoding of the first multimedia information, and some resource providers do not allow transcoding of the first multimedia information.
Therefore, in the embodiment of the present application, a service scenario for the first multimedia information may be determined according to the first state of the user, the second state of the first multimedia information, and the configuration information of the resource provider for the first multimedia information, and then it is determined whether the second multimedia information needs to be delivered on the presentation interface of the first multimedia information based on the service scenario, so that it can be solved under what service scenario the first multimedia information can deliver the second multimedia information.
In step 103, loading policies and traffic allocation information for the second multimedia information are determined.
It should be noted that the second multimedia information is not a blind expansion amount, the user experience is also an important index, and a balance point needs to be found in the user experience and the product added value. The method and the device have the advantages that the search engine platform is accessed, the experiment access from the user to the back end and then to the business side platform is opened, the user experience data and the business change data can be synchronously observed, and the putting amount of the second multimedia information can be rapidly expanded after the balance point is found.
In one implementation, the usage data of the user may be obtained from at least one search engine platform, the usage data is counted and analyzed, the experience data of the user is generated, the change-over data of the second multimedia information service provider is obtained from at least one search engine platform, and the loading policy and the traffic distribution information for the second multimedia information are determined according to the experience data of the user and the change-over data of the second multimedia information service provider.
That is, the user usage data may be obtained from the search engine platform, and the user usage data may be counted and analyzed to obtain the user experience data. And acquiring change-in data of a second multimedia information service provider from the search engine platform, finding a balance point according to the observation user experience data and the change-in data of the second multimedia information service provider, and determining a loading strategy and flow distribution information for the second multimedia information based on the found balance point. That is to say, a balance point is found in the user experience and the product income, so that the putting amount of the second multimedia information is maximized as far as possible, but the use experience of the user is not influenced, and the purpose of improving the income is finally achieved.
In step 104, a position to be displayed of the second multimedia information on the display interface of the first multimedia information is determined according to the loading strategy and the flow distribution information.
Optionally, it is determined, according to the loading policy and the traffic distribution information (e.g., the size of the traffic distribution), where the second multimedia information can be displayed on the display interface of the first multimedia information, that is, it can be determined, according to the loading policy and the traffic distribution information, how to put the second multimedia information on the display interface of the first multimedia information, that is, the problem of how to put the second multimedia information is solved. For example, taking the first multimedia information as a novel, assuming that the loading policy is that a second multimedia information (such as advertisement information) can be displayed in every third screen of the novel, and the traffic distribution information is data supporting placement of less than 1 mb, the positions to be displayed of the second multimedia information on the presentation interface of the novel can be determined according to the loading policy and the traffic distribution information, such as displaying the second multimedia information in every third screen of the novel at the top and bottom.
In step 105, when the terminal device displays the first multimedia information, the second multimedia information is correspondingly displayed on the display interface of the first multimedia information according to the position to be displayed.
Optionally, when the terminal device displays the first multimedia information, the second multimedia information may be displayed at a corresponding position in the display interface of the first multimedia information according to the position to be displayed and the release display template of the second multimedia information.
According to the information processing method, the first multimedia information can be acquired in response to a first acquisition request of the first multimedia information sent by a carrier for bearing the first multimedia information, a service scene aiming at the first multimedia information is determined, a second acquisition request of the second multimedia information is initiated according to the service scene, and the second multimedia information is acquired; determining a loading strategy and flow distribution information aiming at the second multimedia information, determining a position to be displayed of the second multimedia information on a display interface of the first multimedia information according to the loading strategy and the flow distribution information, and correspondingly displaying the second multimedia information on the display interface of the first multimedia information according to the position to be displayed when the terminal equipment displays the first multimedia information. Therefore, the method and the device can support the release of the second multimedia information in the first multimedia information displayed by different carriers, and release entrances of the second multimedia information are enriched; in addition, the method and the device initiate a request for acquiring the second multimedia information according to the current service scene, so that the problem that the second multimedia information can be delivered in any scene can be solved; the position to be displayed of the second multimedia information on the display interface of the first multimedia information is determined by loading the strategy and the flow distribution information, so that the problem of how to put the second multimedia information in the first multimedia information can be solved, the function of intelligently putting the second multimedia information in the service scene of the first multimedia information can be realized, and the development of the second multimedia information service can be improved.
To further increase the click through rate, and increase the conversion rate, second multimedia information of more interest may be recommended to the user. In some embodiments, as shown in fig. 2, the initiating a second obtaining request for second multimedia information according to the service scenario may include the following steps.
In step 201, user information of a user is acquired.
In the embodiment of the present application, the user information may include, but is not limited to, user device information, reading behavior, book information, and the like.
In step 202, a second obtaining request of the second multimedia information is generated according to the user information and the service scene.
In step 203, a second acquisition request is sent to the service provider of the second multimedia information; the second obtaining request is used for indicating the service provider to generate a user portrait of the user according to the user information, and obtaining corresponding second multimedia information according to the user portrait.
For example, upon obtaining a second acquisition request for second multimedia information, the second acquisition request may be sent to the service provider. And when receiving the second acquisition request, the service provider can generate a corresponding user portrait according to the user information carried in the second acquisition request, and acquire corresponding second multimedia information according to the user portrait.
In step 204, the corresponding second multimedia information returned by the service provider is received.
Therefore, according to the method and the device, the second multimedia information which is more interesting is recommended to the user according to the user picture, so that the click rate can be improved, and the conversion rate can be improved.
In order to meet various requirements of an operator and a second multimedia information service provider, it may be supported to introduce an operator configuration and a second multimedia information release display configuration, and further determine a display manner of the second multimedia information on a display interface of the first multimedia information according to the operator configuration and the second multimedia information release display configuration, so as to solve a problem of releasing the second multimedia information in what charging manner (e.g., CPC (Cost Per Click, etc.)). Alternatively, in some embodiments, as shown in fig. 3, the information processing method may include the following steps.
In step 301, in response to a first acquisition request for first multimedia information, the first multimedia information is acquired. In this embodiment, the first obtaining request is sent by a bearer for carrying the first multimedia information.
In the embodiment of the present application, step 301 may be implemented by using any one of the embodiments of the present application, which is not limited in this embodiment and is not described again.
In step 302, a service scene for the first multimedia information is determined, and a second acquisition request for the second multimedia information is initiated according to the service scene to acquire the second multimedia information.
In the embodiment of the present application, step 302 may be implemented by using any one of the embodiments of the present application, which is not limited in this embodiment and is not described again.
In step 303, loading policies and traffic allocation information for the second multimedia information are determined.
In the embodiment of the present application, step 303 may be implemented by respectively adopting any one of the embodiments of the present application, and this is not limited in this embodiment of the present application and is not described again.
In step 304, a position to be displayed of the second multimedia information on the display interface of the first multimedia information is determined according to the loading policy and the traffic distribution information.
In the embodiment of the present application, step 304 may be implemented by using any one of the embodiments of the present application, which is not limited in this embodiment and is not described again.
In step 305, operator location configuration information of the operator for the second multimedia information is obtained.
In step 306, the second multimedia information service provider's delivery display configuration information for the second multimedia information is obtained. The delivery display configuration information may refer to a charging mode of the second multimedia information.
In step 307, a display mode of the second multimedia information on the display interface of the first multimedia information is determined according to the operator position configuration information and the delivery display configuration information.
In step 308, when the terminal device displays the first multimedia information, the second multimedia information is correspondingly displayed on the display interface of the first multimedia information according to the position to be displayed and the display mode.
Optionally, when the terminal device displays the first multimedia information, the second multimedia information may be displayed at a corresponding position in the display interface of the first multimedia information according to the position to be displayed and the display mode and according to the release display template of the second multimedia information.
According to the information processing method of the embodiment of the application, various requirements of an operator and a second multimedia information service provider can be met, the introduction of operator position configuration and second multimedia information release display configuration can be supported, and the display mode of the second multimedia information on the display interface of the first multimedia information is determined according to the operator position configuration and the second multimedia information release display configuration, so that the problem of releasing the second multimedia information with what charging mode (such as CPC and the like) can be solved.
In order to support the monitoring statistics and settlement processing functions, the monitoring statistics and settlement processing functions can be realized by acquiring the reported log data sent by the terminal equipment and reporting the log data. Alternatively, on the basis of the above-mentioned embodiment of the information processing method, as shown in fig. 4, the information processing method may further include the following steps.
In step 401, report log data sent by the terminal device is obtained.
In step 402, the reported log data is analyzed and processed to obtain click browsing information of the terminal device on the second multimedia information.
In step 403, value added information of the second multimedia information is obtained according to the click browsing information.
In step 404, the carrier provider, the resource provider of the first multimedia information and the service provider of the second multimedia information are settled according to the value added information.
Therefore, the method comprises the steps of obtaining the reported log data sent by the terminal equipment, analyzing the reported log data to obtain click browsing information of the terminal equipment to the second multimedia information, converting the click browsing information to obtain value-added information of the second multimedia information, and settling accounts of a carrier provider, a resource provider of the first multimedia information and a service provider of the second multimedia information according to the value-added information, so that the settlement of the second multimedia information can be realized through the reported log of the terminal equipment, and a monitoring statistics and settlement mechanism is added to the delivery system.
Fig. 5 is a block diagram of an information processing apparatus according to an embodiment of the present application. As shown in fig. 5, the information processing apparatus may include: a first obtaining module 510, a first determining module 520, a second obtaining module 530, a second determining module 540, a third determining module 550, and a display module 560.
Specifically, the first obtaining module 510 is configured to obtain the first multimedia information in response to a first obtaining request for the first multimedia information; wherein the first acquisition request is sent by a bearer for carrying the first multimedia information.
The first determining module 520 is used for determining a service scenario for the first multimedia information.
The second obtaining module 530 is configured to initiate a second obtaining request for the second multimedia information according to the service scenario, and obtain the second multimedia information. As an example, the second obtaining module 530 obtains user information of a user; generating a second acquisition request of the second multimedia information according to the user information and the service scene; sending the second acquisition request to a service provider of the second multimedia information; the second obtaining request is used for indicating the service provider to generate a user portrait of the user according to the user information and obtaining corresponding second multimedia information according to the user portrait; and receiving the corresponding second multimedia information returned by the service provider.
The second determining module 540 is used for determining loading strategy and traffic distribution information for the second multimedia information. As an example, the second determining module 540 obtains the usage data of the user from at least one search engine platform; counting and analyzing the use data to generate experience data of the user; obtaining change-of-presence data of a second multimedia information service provider from the at least one search engine platform; and determining loading strategy and flow distribution information aiming at the second multimedia information according to the experience data of the user and the change data of the second multimedia information service provider.
The third determining module 550 is configured to determine, according to the loading policy and the traffic distribution information, a to-be-displayed position of the second multimedia information on the display interface of the first multimedia information.
The display module 560 is configured to, when the terminal device displays the first multimedia information, correspondingly display the second multimedia information on the display interface of the first multimedia information according to the position to be displayed.
In some embodiments, as shown in fig. 6, the first determining module 620 includes: a first acquisition unit 621, a first determination unit 622, a second acquisition unit 623, and a second determination unit 624. The first obtaining unit 621 is configured to obtain a first state of a user and obtain a second state of the first multimedia information; the first determining unit 622 is configured to determine a resource provider of the first multimedia information; the second obtaining unit 623 is configured to obtain configuration information of the resource provider for the first multimedia information; the second determining unit 624 is configured to determine a service scenario for the first multimedia information according to the first state of the user, the second state of the first multimedia information, and the configuration information of the first multimedia information.
In an implementation manner, the first obtaining unit 621 is specifically configured to: determining member information of the carrier; acquiring a user account of the user; and acquiring the first state of the user according to the user account and the member information of the carrier. Wherein, 610-660 in fig. 6 and 510-560 in fig. 5 have the same functions and structures.
In some embodiments, as shown in fig. 7, the information processing apparatus may further include: a third acquisition module 770, a fourth acquisition module 780, and a fourth determination module 790. The third obtaining module 770 is configured to obtain operator location configuration information of the second multimedia information from an operator; the fourth obtaining module 780 is configured to obtain the second multimedia information delivery display configuration information of the second multimedia information service provider; the fourth determining module 790 is configured to determine, according to the operator location configuration information and the delivery display configuration information, a display manner of the second multimedia information on the display interface of the first multimedia information; in this embodiment of the present application, when the terminal device displays the first multimedia information, the display module 760 correspondingly displays the second multimedia information on the display interface of the first multimedia information according to the position to be displayed and the display manner. Wherein, 710-760 in fig. 7 and 610-660 in fig. 6 have the same functions and structures.
In some embodiments, as shown in fig. 8, the information processing apparatus may further include: a fifth obtaining module 8100, an analysis processing module 8110, a sixth obtaining module 8120 and a settlement module 8130. The fifth obtaining module 8100 is configured to obtain reported log data sent by the terminal device; the analysis processing module 8110 is configured to analyze and process the reported log data, and acquire click browsing information of the terminal device on the second multimedia information; the sixth obtaining module 8120 is configured to obtain the value added information of the second multimedia information according to the clicked browsing information; the settlement module 8130 is configured to perform settlement processing on a carrier provider, a resource provider of the first multimedia information, and a service provider of the second multimedia information according to the value added information. Wherein 810-890 in FIG. 8 and 710-790 in FIG. 7 have the same functions and structures.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
According to the information processing device, the second multimedia information can be released in the first multimedia information displayed by different carriers, and releasing entries of the second multimedia information are enriched; in addition, the method and the device initiate a request for acquiring the second multimedia information according to the current service scene, so that the problem that the second multimedia information can be delivered in any scene can be solved; the position to be displayed of the second multimedia information on the display interface of the first multimedia information is determined by loading the strategy and the flow distribution information, so that the problem of how to put the second multimedia information in the first multimedia information can be solved, the function of intelligently putting the second multimedia information in the service scene of the first multimedia information can be realized, and the development of the second multimedia information service can be improved.
There is also provided, in accordance with an embodiment of the present application, an electronic device, a readable storage medium, and a computer program product.
As shown in fig. 9, it is a block diagram of an electronic device to implement an information processing method according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 9, the electronic apparatus includes: one or more processors 901, memory 902, and interfaces for connecting the various components, including a high-speed interface and a low-speed interface. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). Fig. 9 illustrates an example of a processor 901.
The memory 902, which is a non-transitory computer-readable storage medium, may be used to store non-transitory software programs, non-transitory computer-executable programs, and modules, such as program instructions/modules corresponding to the information processing methods in the embodiments of the present application. The processor 901 executes various functional applications of the server and data processing by executing non-transitory software programs, instructions, and modules stored in the memory 902, that is, implements the information processing method in the above-described method embodiment.
The memory 902 may include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to use of an electronic device to implement the information processing method, and the like. Further, the memory 902 may include high speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 902 may optionally include a memory remotely provided from the processor 901, and these remote memories may be connected to an electronic device to implement the information processing method through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device to implement the information processing method may further include: an input device 903 and an output device 904. The processor 901, the memory 902, the input device 903 and the output device 904 may be connected by a bus or other means, and fig. 9 illustrates the connection by a bus as an example.
The input device 903 may receive input numeric or character information and generate key signal inputs related to user settings and function control of an electronic apparatus to implement the information processing method, such as an input device of a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointing stick, one or more mouse buttons, a track ball, a joystick, or the like. The output devices 904 may include a display device, auxiliary lighting devices (e.g., LEDs), tactile feedback devices (e.g., vibrating motors), and the like. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), the internet, and blockchain networks.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The Server can be a cloud Server, also called a cloud computing Server or a cloud host, and is a host product in a cloud computing service system, so as to solve the defects of high management difficulty and weak service expansibility in the traditional physical host and VPS service ("Virtual Private Server", or simply "VPS"). The server may also be a server of a distributed system, or a server incorporating a blockchain.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, and the present invention is not limited thereto as long as the desired results of the technical solutions disclosed in the present application can be achieved.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (17)
1. An information processing method comprising:
responding to a first acquisition request for first multimedia information, and acquiring the first multimedia information; wherein the first acquisition request is sent by a carrier for carrying the first multimedia information;
determining a service scene aiming at the first multimedia information, and initiating a second acquisition request for second multimedia information according to the service scene to acquire the second multimedia information;
determining loading policy and traffic allocation information for the second multimedia information;
determining a position to be displayed of the second multimedia information on a display interface of the first multimedia information according to the loading strategy and the flow distribution information;
and when the terminal equipment displays the first multimedia information, the second multimedia information is correspondingly displayed on the display interface of the first multimedia information according to the position to be displayed.
2. The information processing method of claim 1, wherein the determining a service scenario for the first multimedia information comprises:
acquiring a first state of a user and acquiring a second state of the first multimedia information;
determining a resource provider of the first multimedia information, and acquiring configuration information of the resource provider on the first multimedia information;
and determining a service scene aiming at the first multimedia information according to the first state of the user, the second state of the first multimedia information and the configuration information of the first multimedia information.
3. The information processing method of claim 2, wherein the obtaining a first state of a user comprises:
determining member information of the carrier;
acquiring a user account of the user;
and acquiring the first state of the user according to the user account and the member information of the carrier.
4. The information processing method according to claim 1, wherein the initiating a second acquisition request for second multimedia information according to the service scenario, and acquiring the second multimedia information, comprises:
acquiring user information of a user;
generating a second acquisition request of the second multimedia information according to the user information and the service scene;
sending the second acquisition request to a service provider of the second multimedia information; the second obtaining request is used for indicating the service provider to generate a user portrait of the user according to the user information and obtaining corresponding second multimedia information according to the user portrait;
and receiving the corresponding second multimedia information returned by the service provider.
5. The information processing method of claim 1, wherein the determining loading policy and traffic allocation information for the second multimedia information comprises:
obtaining user usage data from at least one search engine platform;
counting and analyzing the use data to generate experience data of the user;
obtaining change-of-presence data of a second multimedia information service provider from the at least one search engine platform;
and determining loading strategy and flow distribution information aiming at the second multimedia information according to the experience data of the user and the change data of the second multimedia information service provider.
6. The information processing method according to claim 1, further comprising:
acquiring operator position configuration information of an operator on the second multimedia information;
acquiring the delivery display configuration information of a second multimedia information service provider on the second multimedia information;
determining a display mode of the second multimedia information on a display interface of the first multimedia information according to the operator position configuration information and the release display configuration information;
the correspondingly displaying the second multimedia information on the display interface of the first multimedia information according to the position to be displayed comprises:
and correspondingly displaying the second multimedia information on the display interface of the first multimedia information according to the position to be displayed and the display mode.
7. The information processing method according to any one of claims 1 to 6, further comprising:
acquiring reported log data sent by terminal equipment;
analyzing and processing the reported log data to acquire click browsing information of the terminal equipment to the second multimedia information;
acquiring value-added information of the second multimedia information according to the click browsing information;
and carrying out settlement processing on a carrier provider, a resource provider of the first multimedia information and a service provider of the second multimedia information according to the value-added information.
8. An information processing apparatus comprising:
the first obtaining module is used for responding to a first obtaining request of first multimedia information and obtaining the first multimedia information; wherein the first acquisition request is sent by a carrier for carrying the first multimedia information;
a first determining module, configured to determine a service scenario for the first multimedia information;
the second obtaining module is used for initiating a second obtaining request for second multimedia information according to the service scene to obtain the second multimedia information;
a second determining module, configured to determine a loading policy and traffic distribution information for the second multimedia information;
the third determining module is used for determining the position to be displayed of the second multimedia information on the display interface of the first multimedia information according to the loading strategy and the flow distribution information;
and the display module is used for correspondingly displaying the second multimedia information on the display interface of the first multimedia information according to the position to be displayed when the terminal equipment displays the first multimedia information.
9. The information processing apparatus according to claim 8, wherein the first determination module includes:
the first acquiring unit is used for acquiring a first state of a user and acquiring a second state of the first multimedia information;
a first determining unit, configured to determine a resource provider of the first multimedia information;
a second obtaining unit, configured to obtain configuration information of the resource provider on the first multimedia information;
a second determining unit, configured to determine a service scenario for the first multimedia information according to the first state of the user, the second state of the first multimedia information, and the configuration information of the first multimedia information.
10. The information processing apparatus according to claim 9, wherein the first acquisition unit is specifically configured to:
determining member information of the carrier;
acquiring a user account of the user;
and acquiring the first state of the user according to the user account and the member information of the carrier.
11. The information processing apparatus according to claim 8, wherein the second obtaining module is specifically configured to:
acquiring user information of a user;
generating a second acquisition request of the second multimedia information according to the user information and the service scene;
sending the second acquisition request to a service provider of the second multimedia information; the second obtaining request is used for indicating the service provider to generate a user portrait of the user according to the user information and obtaining corresponding second multimedia information according to the user portrait;
and receiving the corresponding second multimedia information returned by the service provider.
12. The information processing apparatus according to claim 8, wherein the second determining means is specifically configured to:
obtaining user usage data from at least one search engine platform;
counting and analyzing the use data to generate experience data of the user;
obtaining change-of-presence data of a second multimedia information service provider from the at least one search engine platform;
and determining loading strategy and flow distribution information aiming at the second multimedia information according to the experience data of the user and the change data of the second multimedia information service provider.
13. The information processing apparatus according to claim 8, further comprising:
a third obtaining module, configured to obtain operator location configuration information of the second multimedia information from an operator;
the fourth acquisition module is used for acquiring the delivery display configuration information of a second multimedia information service provider on the second multimedia information;
a fourth determining module, configured to determine, according to the operator station configuration information and the release display configuration information, a display manner of the second multimedia information on a display interface of the first multimedia information;
wherein the display module is specifically configured to: and correspondingly displaying the second multimedia information on the display interface of the first multimedia information according to the position to be displayed and the display mode.
14. The information processing apparatus according to any one of claims 8 to 13, further comprising:
a fifth obtaining module, configured to obtain reported log data sent by the terminal device;
the analysis processing module is used for analyzing and processing the reported log data and acquiring click browsing information of the terminal equipment on the second multimedia information;
a sixth obtaining module, configured to obtain value-added information of the second multimedia information according to the click browsing information;
and the settlement module is used for performing settlement processing on a carrier provider, a resource provider of the first multimedia information and a service provider of the second multimedia information according to the value-added information.
15. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the information processing method of any one of claims 1 to 7.
16. A non-transitory computer-readable storage medium storing computer instructions for causing a computer to execute the information processing method according to any one of claims 1 to 7.
17. A computer program product comprising a computer program which, when executed by a processor, implements an information processing method according to any one of claims 1 to 7.
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