CN113283929A - Method and device for providing and acquiring advertising materials - Google Patents
Method and device for providing and acquiring advertising materials Download PDFInfo
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- CN113283929A CN113283929A CN202110506193.8A CN202110506193A CN113283929A CN 113283929 A CN113283929 A CN 113283929A CN 202110506193 A CN202110506193 A CN 202110506193A CN 113283929 A CN113283929 A CN 113283929A
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- 238000000034 method Methods 0.000 title claims abstract description 42
- 238000012795 verification Methods 0.000 claims description 3
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- 238000005516 engineering process Methods 0.000 description 5
- 238000004891 communication Methods 0.000 description 3
- 238000004590 computer program Methods 0.000 description 3
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application provides a method for providing advertisement materials, which is applied to a server and comprises the following steps: receiving an advertising material request from a client, wherein the advertising material request comprises a user account; generating advertisement materials of the user account according to the related information of the user account and a material template; and issuing the generated advertisement material to the client. According to the technical scheme, a user can obtain the required advertisement materials through one-time operation, so that the user operation is simplified and the user is more convenient; the server can generate and send the advertisement materials when the user needs, and platform resources are saved.
Description
Technical Field
The present application relates to the field of network communication technologies, and in particular, to a method and an apparatus for providing an advertisement material, and a method and an apparatus for acquiring an advertisement material.
Background
With the development of internet technology and the popularization of online shopping, more and more merchants are opened on various electronic commerce platforms. These merchants often require an e-commerce platform to provide advertising material to them while conducting an online or offline marketing campaign. For example, a two-dimensional code posted in a merchant brick-and-mortar store that can be paid to the merchant after scanning, internet advertising material required by the merchant to place an advertisement on a network medium, and so forth.
The electronic commerce platform can generate respective advertisement materials for all merchants on the platform and store the advertisement materials in association with user accounts of the merchants; after logging in to the user account of the merchant, the merchant can access and acquire the advertisement materials for the merchant to use through the link. For the electronic commerce platform, some merchants do not need to use advertisement materials, and the generation and storage of the advertisement materials of the merchants waste resources of the platform; for merchants, the advertising materials can be obtained only by logging in a user account and searching and clicking a link, so that the operation is complicated and inconvenient.
Disclosure of Invention
In view of the above, the present application provides a method for providing advertisement material, which is applied to a server, and includes:
receiving an advertising material request from a client, wherein the advertising material request comprises a user account;
generating advertisement materials of the user account according to the related information of the user account and a material template;
and issuing the generated advertisement material to the client.
The application provides a method for obtaining advertisement materials, which is applied to a client and comprises the following steps:
sending an advertisement material request to a server according to the operation of a user, wherein the advertisement material request comprises a user account;
receiving advertising material for the user account from a server; and the advertisement material is generated by the server according to the relevant information of the user account and a material template.
The application also provides a device for providing the advertisement material, which is applied to the server and comprises:
the system comprises a material request receiving unit, a service request sending unit and a service request receiving unit, wherein the material request receiving unit is used for receiving an advertising material request from a client, and the advertising material request comprises a user account;
the advertisement material generating unit is used for generating the advertisement material of the user account according to the related information of the user account and a material template;
and the advertisement material issuing unit is used for issuing the generated advertisement material to the client.
The application provides a device for obtaining advertisement material uses on the client, includes:
the material request sending unit is used for sending an advertisement material request to the server according to the operation of a user, wherein the advertisement material request comprises a user account;
the advertisement material receiving unit is used for receiving the advertisement material of the user account from a server; and the advertisement material is generated by the server according to the relevant information of the user account and a material template.
According to the technical scheme, after receiving the request of the client side for carrying the advertisement material of the user account, the server generates the advertisement material of the user account according to the related information of the user account and issues the advertisement material to the client side, so that the user can obtain the required advertisement material through one-time operation, the user operation is simplified, and the user is more convenient; meanwhile, the server can generate and send the advertisement materials when the user needs the advertisement materials, so that platform resources are saved.
Drawings
FIG. 1 is a flowchart of a method applied to a server for providing advertisement material according to an embodiment of the present application;
FIG. 2 is a flowchart illustrating a method for obtaining advertising material by a client according to an embodiment of the present application;
FIG. 3 is a hardware block diagram of a client or server;
FIG. 4 is a logic structure diagram of an apparatus for providing advertisement material, which is applied to a server in an embodiment of the present application;
fig. 5 is a logic structure diagram of an apparatus for obtaining advertisement material applied to a client according to an embodiment of the present application.
Detailed Description
The embodiment of the application provides a new method for providing advertisement materials and a new method for acquiring the advertisement materials. Therefore, the user can obtain the requested advertising materials only by one operation on the client, and the method is very simple and convenient; the server can generate and send the advertisement materials aiming at the users with the demands so as to avoid resource waste, thereby solving the problems in the prior art.
In an embodiment of the application, a client of a user and a server of an e-commerce platform are accessible to each other via a network. The client may be a mobile phone, a tablet Computer, a PC (Personal Computer), a notebook, or other devices, and the server may be one physical or logical server, or two or more physical or logical servers sharing different responsibilities cooperate with each other to implement each function of the server in the embodiment of the present application. The embodiment of the application does not limit the types of the client and the server, and the type, the protocol and the like of the communication network between the client and the server. The advertisement material can be an internet advertisement material comprising characters, pictures, animation, links and the like, can also be a printed manuscript of an electronic version comprising the contents of the characters, the pictures and the like, and can also be other advertisement contents taking an electronic form as a carrier; in addition, the advertisement material may be a picture file, an animation file, etc., and the embodiment of the present application is not limited.
In the embodiment of the present application, a flow of providing an advertisement material applied on a server is shown in fig. 1, and a flow of obtaining an advertisement material applied on a client is shown in fig. 2.
On the client, step 210, an advertising material request is sent to the server according to the operation of the user, and the advertising material request includes a user account.
At the server, step 110, a request for advertising material is received from a client, including a user account.
The specific form of the advertisement material request can be determined according to the characteristics and requirements of the actual application scene. The existing request sent by the e-commerce platform client to the server can be used as the advertisement material request, and the new request can be customized to be used as the advertisement material request.
For example, in one implementation, a user may scan the identity two-dimensional code of a user account using a client device bound to the user account on an e-commerce platform, and the client will initiate a request to a server after the scan is completed. In this implementation manner, after a certain device scans an identity two-dimensional code of a certain user account, a service request that needs to be performed between two user accounts (the user account bound by the scanning device and the user account represented by the identity two-dimensional code) may be initiated, for example, a service request that one user account is added as a friend of another user account, one account pays a payment to another account, and the like, and a client may carry the two user accounts in the request (or any two-dimensional code used for initiating a service request between two different user accounts may be used as the identity two-dimensional code in this implementation manner). Because such service requests do not occur in the same user account, a request sent after scanning the identity two-dimensional code of the user account bound to the client can be used as an advertisement material request, and when a server receives a service request which is initiated by the client through scanning the two-dimensional code, takes two same user accounts and the user account bound to the client as parameters and needs to be performed between the two user accounts, the request is considered as an advertisement material request for the same user account.
The implementation mode does not need to add a new request form between the client and the server, and is simple to implement; and basically all users' own identity two-dimensional codes can be obtained at any time, and the advertisement materials of the user account can be obtained from the server by scanning the identity two-dimensional codes of the users through one operation, so that the method is very convenient and fast for the users.
In the foregoing implementation manner, the user account bound to the client may be a user account currently logged in the client, may be a user account associated with the client on the e-commerce platform, or may be another user account that enables the server to confirm that the user using the client is the same person as the user using the user account.
For another example, in another implementation, a new request form may be defined as an advertisement material request, and the client carries the feature codes and the user accounts having a one-to-one correspondence relationship with the user accounts in the request and sends the request to the server. Wherein the feature code is used to verify the request for advertising material. The same or corresponding feature codes can be informed to the user in advance and stored on the server, and when the user requests the server for the advertising materials, the feature codes corresponding to the user account are input at the client; the client encapsulates the received feature code and the user account (which may be the user account bound by the client or other user accounts input by the user) in the advertisement material request and sends the advertisement material request to the server. The same or corresponding feature codes can be generated by the client and the server respectively according to a preset algorithm, and after a user initiates an operation of requesting the advertisement material, the client sends the bound user account and the generated feature codes to the server in the advertisement material request.
The second implementation mode can be used for issuing the advertisement materials of the user account bound with the client side, and also can be used for issuing the advertisement materials of other user accounts; the use of the feature code can verify the legality of the advertisement material request, avoid issuing the advertisement material to irrelevant personnel, and increase the safety of the material issuing process.
On the server, step 120, generating the advertisement material of the user account according to the material template according to the relevant information of the user account.
After receiving the advertisement material request, the server obtains a user account from the user account, extracts materials required for generating the advertisement material from the relevant information of the user account on the platform side, fills the materials in the material template, and generates the advertisement material of the user account.
According to different practical application scenarios, various information which can be obtained by the e-commerce platform and is related to the user account can be used as a material for generating the advertisement material, and the specific mode for generating the advertisement material can refer to the existing various advertisement material generation technologies, and the embodiments of the application are not limited.
If the advertisement material request carries the feature code, the server matches the feature code in the request with the feature code of the user account on the server after receiving the request, if the matching is successful, the request passes the verification, the server extracts the required related information of the user account, and generates the advertisement material of the user account according to the material template; if the match is unsuccessful, no advertising material is generated and the client may be notified of the failure to verify.
On the server, step 130, the generated advertisement material is issued to the client.
On the client, step 220, receiving advertising material for the user account from the server; and the advertisement material is generated by the server according to the material template according to the relevant information of the user account.
And the server issues the advertisement material generated for the user account to the client side initiating the request. After receiving the advertisement material, the client can show the advertisement material to the user, and the user can use the advertisement material in an electronic form and also can deliver and print the advertisement material.
The client may acknowledge the server for the received advertising material. In one example, the server may generate an authentication two-dimensional code of a user account when generating an advertisement material of the user account, and issue the authentication two-dimensional code of the user account and the advertisement material to the client; after receiving the authentication two-dimensional code, the client scans the received authentication two-dimensional code, sends an authentication message to the server and confirms the received advertisement material; and the server receives the authentication message sent by the client and confirms that the process is finished.
Therefore, in the embodiment of the application, the client initiates an advertising material request carrying the user account to the server, and the server generates the advertising material of the user account according to the material template by adopting the relevant information of the user account and issues the advertising material to the client, so that the user can obtain the requested advertising material through one operation on the client, and great convenience is brought to the user; and the server can generate and issue the advertisement materials only for the users with the need, so that the resources of the platform are saved.
In an application example of the application, a merchant has a user account at a certain payment platform, the user account is bound with a terminal of the merchant, a server of the payment platform issues a payment two-dimensional code of the user account to the merchant once, and when other users scan the payment two-dimensional code with the terminal, a process of paying to the merchant through the payment platform can be started.
The merchant scans the payment two-dimensional code of the user account of the merchant, which is issued by the payment platform, by using the terminal bound with the user account of the merchant. And after the scanning is finished, the terminal sends a payment request that the payer and the payee are the merchant user account to a server of the payment platform. Since the payment request is parameterized by two identical user accounts, which are bound to the terminal, the request is an advertising material request.
After receiving an advertisement material request of a merchant terminal, a server takes a merchant name of a user account, a payment two-dimensional code of the user account, Logo (identification) of a payment platform and the like as materials, fills a currently used material template, and generates an advertisement printed manuscript of the user account in the form of a picture file. The server generates an authentication two-dimensional code of the user account.
And the server sends the generated advertisement printed manuscript of the user account and the authentication two-dimensional code to the merchant terminal.
After checking that the advertisement printed matter manuscript issued by the server is correct, the merchant scans the authentication two-dimensional code issued by the server by using the terminal of the merchant, and the terminal sends an authentication message to the server to confirm the advertisement printed matter manuscript issued by the server.
Corresponding to the flow implementation, the embodiment of the application also provides a device for providing the advertising materials applied to the server and a device for obtaining the advertising materials applied to the client. Both of these means can be implemented by software, or by hardware, or by a combination of hardware and software. Taking a software implementation as an example, the logical device is formed by reading a corresponding computer program instruction into a memory for running through a Central Processing Unit (CPU) of a client or a server. In terms of hardware, in addition to the CPU, the memory and the nonvolatile memory shown in fig. 3, the client where the device for obtaining the advertisement material is located usually includes other hardware such as a chip for transmitting and receiving a wireless signal, and the server where the device for providing the advertisement material is located usually includes other hardware such as a board card for implementing a network communication function.
Fig. 4 shows that the apparatus for providing advertisement material provided in the embodiment of the present application is applied to a server, and includes a material request receiving unit, an advertisement material generating unit, and an advertisement material issuing unit, where: the material request receiving unit is used for receiving an advertising material request from a client, wherein the advertising material request comprises a user account; the advertisement material generating unit is used for generating the advertisement material of the user account according to the related information of the user account and a material template; and the advertisement material issuing unit is used for issuing the generated advertisement material to the client.
In one example, the advertisement material request is: the client scans the identity two-dimensional code of the user account bound with the client and then sends a request; the request includes a user account bound to the client.
In another example, the advertisement material request further includes: feature codes having a one-to-one correspondence with user accounts; the advertisement material generation unit is specifically used for: and verifying the advertisement material request by adopting the feature code and the user account, and generating the advertisement material of the user account according to the material template according to the relevant information of the user account after the verification is passed.
Optionally, the apparatus further includes an authentication two-dimensional code sending unit and an authentication receiving unit, where: the authentication two-dimensional code sending unit is used for generating an authentication two-dimensional code of the user account and sending the authentication two-dimensional code and the advertising materials to the client; the authentication receiving unit is used for receiving an authentication message sent by the client after scanning the authentication two-dimensional code and confirming the advertising material.
Optionally, the advertisement material includes: an advertisement print manuscript or an internet advertisement material.
Fig. 5 shows an apparatus for obtaining advertisement material according to an embodiment of the present application, which is applied to a client, and includes a material request sending unit and an advertisement material receiving unit, where: the material request sending unit is used for sending an advertisement material request to the server according to the operation of a user, wherein the advertisement material request comprises a user account; the advertisement material receiving unit is used for receiving the advertisement material of the user account from a server; and the advertisement material is generated by the server according to the relevant information of the user account and a material template.
In one example, the material request sending unit is specifically configured to: and scanning the identity two-dimensional code of the user account bound with the client.
In another example, the material request sending unit is specifically configured to: and receiving the feature code input by the user, and sending the feature code and the user account to the server.
Optionally, the apparatus further includes an authentication two-dimensional code receiving unit and an authentication sending unit, where: the authentication two-dimensional code receiving unit is used for receiving an authentication two-dimensional code of the user account sent together with the advertising materials from a server; the authentication sending unit is used for scanning the authentication two-dimensional code and confirming the received advertising materials to the server.
Optionally, the advertisement material includes: an advertisement print manuscript or an internet advertisement material.
The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the scope of protection of the present application.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Claims (19)
1. A method for providing advertisement material, which is applied to a server, is characterized by comprising the following steps:
receiving a request from a client, wherein the request comprises two accounts;
if the two accounts are the same, determining that the request is an advertisement material request;
generating the advertising materials of the same user account according to the material template according to the related information of the same user account contained in the advertising material request;
and issuing the generated advertisement material to the client.
2. The method of claim 1, wherein the request is sent after the client scans an identity two-dimensional code; the two accounts are respectively: the user account bound by the client and the user account represented by the identity two-dimensional code.
3. The method according to claim 2, wherein the user account bound by the client is a user account currently logged in the client or a user account associated with the client.
4. The method of claim 1, further comprising:
and if the two accounts are different, determining the request as a service request needing to be performed between the two accounts.
5. The method of claim 1, wherein the request for advertising material further comprises: feature codes having a one-to-one correspondence with user accounts;
the generating the advertisement materials of the same user account according to the related information of the same user account contained in the advertisement material request and the material template comprises the following steps: and verifying the advertisement material request by adopting the feature code and the same user account, and generating the advertisement material of the same user account according to the material template according to the related information of the same user account after verification.
6. The method according to any one of claims 1-5, further comprising:
generating an authentication two-dimensional code of the user account, and sending the authentication two-dimensional code and the advertising materials to the client;
and receiving an authentication message sent by the client after scanning the authentication two-dimensional code to confirm the advertising material.
7. The method of claim 1, wherein the advertising material comprises: an advertisement print manuscript or an internet advertisement material.
8. A method for obtaining advertisement materials is applied to a client side and is characterized by comprising the following steps:
sending a request to a server according to the operation of a user, wherein the request comprises two accounts; so that the server determines the request as an advertising material request under the condition that the two accounts are the same;
receiving advertising material for the same user account contained in the advertising material request from a server; and the advertisement materials are generated by the server according to the related information of the same user account and a material template.
9. The method of claim 8, wherein the operation is scanning an identity two-dimensional code with the client; the two accounts are respectively: the user account bound by the client and the user account represented by the identity two-dimensional code.
10. The method according to claim 9, wherein the user account bound by the client is a user account currently logged in the client or a user account associated with the client.
11. The method of claim 8, further comprising:
so that the server determines the request as a service request to be performed between the two accounts if the two accounts are different.
12. The method of claim 8, further comprising:
and displaying the received advertisement materials to the user.
13. The method of claim 8, wherein sending the request for advertising material to the server in response to the user action comprises: and receiving the feature code input by the user, and sending the feature code and the user account to the server.
14. The method according to any one of claims 8-13, further comprising:
receiving an authentication two-dimensional code of the same user account sent together with the advertising material from a server;
and scanning the authentication two-dimensional code, and confirming the received advertisement materials to a server.
15. The method of claim 8, wherein the advertising material comprises: an advertisement print manuscript or an internet advertisement material.
16. A method for providing advertisement material is applied to a server and is characterized in that the server stores the corresponding relation between a feature code and a user account; the method comprises the following steps:
receiving an advertising material request sent by a client, wherein the request comprises a feature code input by a user;
determining relevant information of a corresponding user account according to the feature codes contained in the advertisement material request, and generating the advertisement material of the determined user account according to a material template;
and issuing the generated advertisement material to the client.
17. A method for obtaining advertisement materials is applied to a client side and is characterized by comprising the following steps:
sending an advertisement material request to a server according to the operation of a user, wherein the request comprises a feature code input by the user;
receiving advertising material from a server; and the advertisement material is generated by the server according to the material template, wherein the advertisement material request comprises a feature code, and the feature code is used for determining the relevant information of the corresponding user account.
18. An apparatus for providing advertisement material, applied to a server, comprising:
the material request receiving unit is used for receiving a request from a client, wherein the request comprises two accounts; if the two accounts are the same, determining that the request is an advertisement material request;
the advertisement material generating unit is used for generating the advertisement materials of the same user account according to the material template according to the related information of the same user account contained in the advertisement material request;
and the advertisement material issuing unit is used for issuing the generated advertisement material to the client.
19. The utility model provides a device for obtain advertising material, is applied to the client, its characterized in that includes:
the material request sending unit is used for sending a request to the server according to the operation of a user, wherein the request comprises two accounts; so that the server determines the request as an advertising material request under the condition that the two accounts are the same;
the advertisement material receiving unit is used for receiving the advertisement materials of the same user account contained in the advertisement material request from the server; and the advertisement materials are generated by the server according to the related information of the same user account and a material template.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110506193.8A CN113283929A (en) | 2015-12-29 | 2015-12-29 | Method and device for providing and acquiring advertising materials |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202110506193.8A CN113283929A (en) | 2015-12-29 | 2015-12-29 | Method and device for providing and acquiring advertising materials |
| CN201511017058.8A CN106934645B (en) | 2015-12-29 | 2015-12-29 | Method and device for providing and acquiring advertising materials |
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| CN201511017058.8A Division CN106934645B (en) | 2015-12-29 | 2015-12-29 | Method and device for providing and acquiring advertising materials |
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| CN106934645B (en) | 2021-03-23 |
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