CN113050870B - Interface interaction method and mobile terminal - Google Patents
Interface interaction method and mobile terminal Download PDFInfo
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- CN113050870B CN113050870B CN202110411426.6A CN202110411426A CN113050870B CN 113050870 B CN113050870 B CN 113050870B CN 202110411426 A CN202110411426 A CN 202110411426A CN 113050870 B CN113050870 B CN 113050870B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses an interface interaction method and a mobile terminal, wherein the mobile terminal comprises a display screen, the mobile terminal comprises a display interface, the display interface comprises an interaction area, the interaction area at least comprises a material option, and the interface interaction method comprises the following steps: the display screen displays the display interface and obtains the position of the material option in the interaction area; the display screen collects touch gestures; and judging whether the touch gesture triggers the material option, if so, adjusting the position of the material option in the interaction area according to the touch gesture, and if not, adjusting the display of the display interface according to the touch gesture. The interface interaction method and the interface interaction system can enhance the display effect of the advertisements, prevent the misoperation of a user, improve the playing quantity of the advertisements and keep good user experience.
Description
Technical Field
The invention relates to an interface interaction method and a mobile terminal.
Background
With the popularization of networks, network advertisements are more and more appeared in the visual field of people, and advertisement push mainly serves advertisers in the e-commerce marketing phase. The network advertisement is pushed to the most needed consumers, and the pushing process of the network advertisement not only needs to consider the hobbies and purchasing trends of the users, but also needs to consider the maximization of the value of the advertisement.
With the continuous enhancement of the contact degree of people to the network advertisement push, the technology of network advertisement production and push is also continuously reformed and innovated.
The existing advertisement has poor display effect and low playing frequency, and can improve the countering degree of users.
Disclosure of Invention
The technical problem to be solved by the invention is to overcome the defects of poor advertisement display effect, low playing frequency and capability of improving the user's counter-sensitivity in the prior art, and provide an interface interaction method and a mobile terminal which can enhance the advertisement display effect, prevent the user from misoperation, improve the playing quantity of advertisements and keep good user experience.
The technical scheme is used for solving the technical problems:
an interface interaction method is used for a mobile terminal, the mobile terminal comprises a display screen, and the interface interaction method is characterized in that the mobile terminal comprises a display interface, the display interface comprises an interaction area, the interaction area at least comprises a material option, and the interface interaction method comprises the following steps:
the display screen displays the display interface and acquires the position of the material option in the interaction area;
the display screen collects touch gestures;
and judging whether the touch gesture triggers the material option, if so, adjusting the position of the material option in the interaction area according to the touch gesture and synchronizing the current position of the material option to a server, and if not, adjusting the display of the display interface according to the touch gesture.
Preferably, the interface interaction method includes:
the mobile terminal receives content data transmitted by a server;
and the mobile terminal displays content data in the interaction area, wherein the content data comprises the initial positions and the initial sizes of all material options and the forms of icons corresponding to the material options.
Preferably, the interface interaction method includes:
and judging whether the material options are at preset positions or not, and if so, triggering the display of the dynamic images corresponding to the preset positions.
Preferably, the interface interaction method includes:
judging whether the material option is at a preset position, if so, playing a preset image in a full screen mode, wherein the content of the preset image corresponds to the position of the material option;
and judging whether a touch gesture is received under an interface displaying the preset image, if so, calling a browser of the mobile terminal to enter a page corresponding to the preset image.
Preferably, the interface interaction method includes:
the display interface acquires a pull-down touch gesture pull-down display interface;
and before displaying the next interactive area, judging whether the material option in the previous interactive area is triggered, if so, judging whether a browser of the mobile terminal is called to enter a page corresponding to the preset image, if so, displaying content data associated with the content of the previous interactive area in the next interactive area, and if not, displaying content data different from the content of the previous interactive area in the next interactive area.
Preferably, the distance between adjacent interaction areas is a preset value, and the interface interaction method includes:
and judging whether the material option in the current interaction area is triggered, if so, reducing the preset value of the distance between the current interaction area and the next interaction area, and if not, increasing the preset value of the distance between the current interaction area and the next interaction area.
Preferably, the interface interaction method includes:
the display screen displays the display interface, and the display interface comprises a video playing area;
for a target interaction area, acquiring icons and text information corresponding to material options in the target interaction area;
and playing the icon and the text information in the video playing area in a bullet screen mode.
Preferably, the playing the icon and the text information in the video playing area in a bullet screen mode includes:
and judging whether the number of the barrages in the video playing area at the current moment is smaller than a preset number, if so, playing the icons and the text information in the video playing area in a barrage mode.
Preferably, the playing the icon and the text information in the video playing area in a bullet screen mode includes:
detecting whether a touch instruction is not acquired within a preset time length on a display screen, if so, displaying a dynamic image layer on the upper layer of the display interface, wherein the dynamic image layer comprises icons corresponding to material options in a target interaction area, text information and a transparent area;
playing the dynamic image layer, wherein the icons and the text information are played in a bullet screen display mode;
acquiring a touch instruction on a display screen, and playing an image interface corresponding to a target interaction area in a transparent area by the dynamic image layer when the touch instruction is an area where an icon and text information are located; and when the touch instruction is to click the transparent area, closing the dynamic image layer, recording the position of the clicked transparent area, and triggering the option on the display interface corresponding to the position of the clicked transparent area.
The invention also provides a mobile terminal, which is characterized by comprising a display screen, wherein the mobile terminal is used for realizing the interface interaction method.
On the basis of the common knowledge in the field, the above preferred conditions can be combined randomly to obtain the preferred embodiments of the invention.
The positive progress effects of the invention are as follows: the interface interaction method and the interface interaction system can enhance the display effect of the advertisements, prevent the misoperation of a user, improve the playing quantity of the advertisements and keep good user experience.
Drawings
Fig. 1 is a flowchart of an interface interaction method according to embodiment 1 of the present invention.
Fig. 2 is another flowchart of the interface interaction method according to embodiment 1 of the present invention.
Detailed Description
The invention is further illustrated by the following examples, which are not intended to limit the invention thereto.
Example 1
The embodiment provides a mobile terminal, which comprises a display screen, wherein the display screen is used for displaying a display interface.
In this embodiment, the mobile terminal is a mobile phone, and the mobile terminal may also be an electronic device such as a tablet computer.
The mobile terminal comprises a display interface, the display interface comprises an interaction area, and the interaction area at least comprises a material option.
The interactive area may be an H5 type display area.
The display screen is used for displaying the display interface, and the mobile terminal is used for acquiring the position of the material option in the interaction area;
the display screen is also used for acquiring touch gestures;
the mobile terminal is used for judging whether the touch gesture triggers the material option, if so, adjusting the position of the material option in the interaction area according to the touch gesture and synchronizing the current position of the material option to a server, and if not, adjusting the display of the display interface according to the touch gesture.
The specific operation mode is that a user opens a display interface of the mobile phone, and the display interface comprises H5-type content and native content. The H5 type content is displayed through the interactive area, and includes a plurality of material options, in this embodiment, the material option is a charging plug of an electric vehicle.
When the display screen collects that the user clicks the original content outside the interactive area, jumping to an article, a post or a view screen corresponding to the clicking position, and when the dragging of the area where the original content is located by the user is detected, pulling down or pulling up the display interface.
When dragging of the material option in the interaction area by the user is collected, the difference of the native content interfaces is kept, and the material option is moved according to the dragged touch, so that the material option of the charging plug can be plugged at a specified position to trigger a corresponding function, such as further playing of an advertisement or skipping to an advertiser page.
The mobile terminal is also used for receiving the content data transmitted by the server;
the mobile terminal is further used for displaying content data in the interaction area, wherein the content data comprises the initial positions and the initial sizes of all material options and the forms of icons corresponding to the material options.
In addition, the mobile terminal is also used for uploading the current positions and current sizes of all the material options and the current forms of the icons corresponding to the material options to the server.
And the mobile terminal judges whether the material option is in a preset position or not, and if so, the display of the dynamic image corresponding to the preset position is triggered.
The mobile terminal is also used for judging whether the material option is at a preset position, if so, a preset image is played in a full screen mode, and the content of the preset image corresponds to the position of the material option;
further, the mobile terminal is further configured to determine whether a touch gesture is received under an interface displaying the preset image, and if so, call a browser of the mobile terminal to enter a page corresponding to the preset image.
The display screen is used for acquiring a pull-down touch gesture pull-down display interface through the display interface;
before displaying the next interactive area, the mobile terminal is used for judging whether a material option in the previous interactive area is triggered, if so, judging whether a browser of the mobile terminal is called to enter a page corresponding to the preset image, if so, displaying content data associated with the content of the previous interactive area in the next interactive area, and if not, displaying content data different from the content of the previous interactive area in the next interactive area.
Preferably, the distance between adjacent interaction regions is a preset value.
The mobile terminal is used for judging whether the material option in the current interaction area is triggered, if so, reducing the preset value of the distance between the current interaction area and the next interaction area, and if not, increasing the preset value of the distance between the current interaction area and the next interaction area.
Further, the display screen is used for displaying the display interface, and the display interface comprises a video playing area;
for a target interaction area, the mobile terminal is used for acquiring icons and text information corresponding to material options in the target interaction area;
the mobile terminal is also used for playing the icon and the text information in the video playing area in a bullet screen mode.
Specifically, the mobile terminal is configured to determine whether the number of barrages in the video playing area at the current time is smaller than a preset number, and if so, play the icon and the text information in the video playing area in a barrage manner.
In order to reduce the influence of playing dynamic images of advertisements on users and enable the advertisements to be played quickly when the users want to view the advertisements, the mobile terminal is used for:
detecting whether a touch instruction is not acquired in a preset time length on a display screen, if so, displaying a dynamic image layer on the upper layer of the display interface, wherein the dynamic image layer comprises icons corresponding to material options in a target interaction area, text information and a transparent area;
playing the dynamic image layer, wherein the icons and the text information are played in a bullet screen display mode;
acquiring a touch instruction on a display screen, and playing an image interface corresponding to a target interaction area in a transparent area by the dynamic image layer when the touch instruction is an area where an icon and text information are located; and when the touch instruction is to click the transparent area, closing the dynamic image layer, recording the position of the clicked transparent area, and triggering the option on the display interface corresponding to the position of the clicked transparent area.
The method is characterized in that the size, the motion trail and the speed of the bullet screen are simulated in a bullet screen display mode. Specifically, in this embodiment, the interactive area fills the entire display interface, and is a transparent area except for the icon and the text information simulation bullet screen area, and when the icon and the text information move from one end to the other end in the video playing area, the dynamic image layer is closed.
In this embodiment, the interaction area is an advertisement slot, and the clickable position in the next interaction process is synchronized for the client side when each interaction is finished according to the current position of the marketing design material option in the interaction area.
The user watches the advertisement at first, has not produced the interaction with the advertisement region yet, and advertisement marketing region is according to mutual, and this moment with interactive regional (material option) coordinate through JS (programming language) synchronization to the client when H5 advertisement loading, include: the coordinates of the starting points of the interactive areas are determined, the interactive areas are wide and high, and the interactive areas are in an array form.
And after the user finishes the interaction, the advertisement marketing area updates the coordinates of the new interactive area in real time, and simultaneously the previous interactive area is invalidated.
Referring to fig. 1, with the mobile terminal, the embodiment further provides an interface interaction method, including:
and 102, judging whether the touch gesture triggers the material option, if so, executing a step 103, and otherwise, executing a step 104.
And 104, adjusting the display of the display interface according to the touch control gesture.
Wherein step 100 comprises:
the mobile terminal receives content data transmitted by a server;
and the mobile terminal displays content data in the interaction area, wherein the content data comprises the initial positions and the initial sizes of all material options and the forms of icons corresponding to the material options.
Step 103 comprises:
and judging whether the material options are at preset positions or not, and if so, triggering the display of the dynamic images corresponding to the preset positions.
Further, step 103 comprises:
judging whether the material option is at a preset position, if so, playing a preset image in a full screen mode, wherein the content of the preset image corresponds to the position of the material option;
and judging whether a touch gesture is received under an interface displaying the preset image, if so, calling a browser of the mobile terminal to enter a page corresponding to the preset image.
After step 104, the interface interaction method comprises:
the display interface acquires a pull-down touch gesture pull-down display interface;
and before displaying the next interactive area, judging whether a material option in the previous interactive area is triggered, if so, judging whether a browser of the mobile terminal is called to enter a page corresponding to the preset image, if so, displaying content data associated with the content of the previous interactive area in the next interactive area, and if not, displaying content data different from the content of the previous interactive area in the next interactive area.
Further, the distance between adjacent interaction areas is a preset value, and the interface interaction method comprises the following steps:
and judging whether the material option in the current interaction area is triggered, if so, reducing the preset value of the distance between the current interaction area and the next interaction area, and if not, increasing the preset value of the distance between the current interaction area and the next interaction area.
In addition, referring to fig. 2, the interface interaction method further includes:
200, displaying the display interface by a display screen, wherein the display interface comprises a video playing area;
Step 202 comprises:
and judging whether the number of the barrage in the video playing area at the current moment is smaller than a preset number, if so, playing the icon and the text information in the video playing area in a barrage mode.
Step 202 specifically includes:
The steps can be used under the condition that the display interface enters the scene with the video playing interface, and convenience is brought to users.
The interface interaction method and the interface interaction system can enhance the advertisement display effect, prevent the misoperation of a user, improve the advertisement playing quantity and keep good user experience.
While specific embodiments of the invention have been described above, it will be appreciated by those skilled in the art that these are by way of example only, and that the scope of the invention is defined by the appended claims. Various changes and modifications to these embodiments may be made by those skilled in the art without departing from the spirit and scope of the invention, and these changes and modifications are within the scope of the invention.
Claims (8)
1. An interface interaction method is used for a mobile terminal, the mobile terminal comprises a display screen, the interface interaction method is characterized in that the mobile terminal comprises a display interface, the display interface comprises an interaction area, the interaction area at least comprises a material option, and the interface interaction method comprises the following steps:
the display screen displays the display interface and acquires the position of the material option in the interaction area;
the display screen collects touch gestures;
judging whether the touch gesture triggers the material option, if so, adjusting the position of the material option in the interaction area according to the touch gesture, and if not, adjusting the display of the display interface according to the touch gesture;
the interface interaction method comprises the following steps:
judging whether the material option is at a preset position, if so, triggering the display of a dynamic image corresponding to the preset position;
the interface interaction method further comprises the following steps:
judging whether the material option is at a preset position, if so, playing a preset image in a full screen mode, wherein the content of the preset image corresponds to the position of the material option;
and judging whether a touch gesture is received under an interface displaying the preset image, if so, calling a browser of the mobile terminal to enter a page corresponding to the preset image.
2. The interface interaction method of claim 1, comprising:
the mobile terminal receives content data transmitted by a server;
and the mobile terminal displays content data in the interaction area, wherein the content data comprises the initial positions and the initial sizes of all material options and the forms of icons corresponding to the material options.
3. The interface interaction method of claim 1, comprising:
the display interface acquires a pull-down touch gesture pull-down display interface;
and before displaying the next interactive area, judging whether the material option in the previous interactive area is triggered, if so, judging whether a browser of the mobile terminal is called to enter a page corresponding to the preset image, if so, displaying content data associated with the content of the previous interactive area in the next interactive area, and if not, displaying content data different from the content of the previous interactive area in the next interactive area.
4. The interface interaction method of claim 3, wherein a distance between adjacent interaction regions is a preset value, the interface interaction method comprising:
and judging whether the material option in the current interaction area is triggered, if so, reducing the preset value of the distance between the current interaction area and the next interaction area, and if not, increasing the preset value of the distance between the current interaction area and the next interaction area.
5. The interface interaction method of claim 1, comprising:
the display screen displays the display interface, and the display interface comprises a video playing area;
for a target interaction area, acquiring icons and text information corresponding to material options in the target interaction area;
and playing the icon and the text information in the video playing area in a bullet screen mode.
6. The interface interaction method as claimed in claim 5, wherein said playing said icon and text information in said video playing area in a bullet screen manner comprises:
and judging whether the number of the barrage in the video playing area at the current moment is smaller than a preset number, if so, playing the icon and the text information in the video playing area in a barrage mode.
7. The interface interaction method of claim 5, wherein the playing the icon and the text message in the video playing area in a bullet screen manner comprises:
detecting whether a touch instruction is not acquired in a preset time length on a display screen, if so, displaying a dynamic image layer on the upper layer of the display interface, wherein the dynamic image layer comprises icons corresponding to material options in a target interaction area, text information and a transparent area;
playing the dynamic image layer, wherein the icons and the text information are played in a bullet screen display mode;
acquiring a touch instruction on a display screen, and playing an image interface corresponding to a target interaction area in a transparent area by the dynamic image layer when the touch instruction is an area where an icon and text information are located; and when the touch instruction is to click the transparent area, closing the dynamic image layer, recording the position of the clicked transparent area, and triggering the option on the display interface corresponding to the position of the clicked transparent area.
8. A mobile terminal, characterized in that the mobile terminal comprises a display screen, and the mobile terminal is used for implementing the interface interaction method according to any one of claims 1 to 7.
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