CN112989236B

CN112989236B - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN112989236B
Application number: CN201911214978.7A
Authority: CN
Inventors: 杨乃君; 姜飞; 王天驹; 叶璨
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2019-12-02
Filing date: 2019-12-02
Publication date: 2024-01-19
Anticipated expiration: 2039-12-02
Also published as: CN112989236A

Abstract

The disclosure relates to an information display method, an information display device, electronic equipment and a storage medium, which belong to the technical field of Internet, wherein the information display method comprises the following steps: receiving a notification for notifying that an idle first information display area exists on the first information display platform; acquiring first region characteristics of the first information display region and first user characteristics of a user of the first information display platform; obtaining target prediction parameters of target information, wherein the target prediction parameters comprise: the display feedback of the target information is performed by a user of a second information display platform displaying the target information; and determining whether to display the target information in the first information display area according to the first area characteristics, the first user characteristics and the target prediction parameters. By adopting the technical scheme provided by the disclosure to display the information, the matching degree of the information displayed in the information display area and the user can be improved, and the waste of the display resources in the information display area can be reduced.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to an information display method, an information display device, electronic equipment and a storage medium.

Background

In the internet field, a demander who has a demand for information display often needs to display information on various different information display platforms. However, users of different information display platforms typically differ, even though the users attracted to different information display areas on the same information display platform may differ. In view of this, if the demander finds that there is an idle information display area in each information display platform, the demander requests to display information, but in this way, the information displayed in the idle information display area is not necessarily operated by the user of the information display platform, and the idle information display area is occupied, and other information cannot be displayed any more, so that the matching degree between the information displayed in the information display area and the user is low, and the display resource of the information display area is wasted.

Disclosure of Invention

The disclosure provides an information display method, an information display device, electronic equipment and a storage medium, so that the matching degree of information displayed in an information display area and a user is improved, and the waste of display resources in the information display area is reduced. The technical scheme of the present disclosure is as follows:

according to a first aspect of embodiments of the present disclosure, there is provided an information display method, the method including:

Receiving a notification for notifying that an idle first information display area exists on the first information display platform;

acquiring first region characteristics of the first information display region and first user characteristics of a user of the first information display platform;

obtaining target prediction parameters of target information, wherein the target prediction parameters comprise: the display feedback of the target information is performed by a user of a second information display platform displaying the target information;

and determining whether to display the target information in the first information display area according to the first area characteristics, the first user characteristics and the target prediction parameters.

In one embodiment of the disclosure, the determining whether to display the target information in the first information display area according to the first area feature, the first user feature and the target prediction parameter includes:

predicting first prediction display feedback of the target information by the user of each second information display platform and the user of the first information display platform if the target information is displayed in the first information display area according to the first area characteristics, the first user characteristics and the target prediction parameters, and predicting second prediction display feedback of the target information by the user of each second information display platform if the target information is not displayed in the first information display area;

And determining whether to display the target information in the first information display area according to the first prediction display feedback and the second prediction display feedback.

taking the first region characteristics, the first user characteristics and the target prediction parameters as input parameters of a pre-trained prediction model, and determining whether to display the target information in the first information display region through the prediction model;

wherein, the prediction model is: a model obtained by performing reinforcement learning with sample region characteristics of a sample information display region, sample user characteristics of a user of a sample information display platform to which the sample information display region belongs, sample prediction parameters of the sample information being a state of an environment in reinforcement learning, and whether to request display of the sample information in the sample information display region as an action performed in the environment, the sample prediction parameters including: and the display feedback of the sample information is displayed by a user of the information display platform displaying the sample information.

In one embodiment of the present disclosure, the predictive model is trained by:

obtaining a training sample, wherein the training sample comprises a first initial state, a first action, a first feedback and a second initial state, and the first initial state comprises: the sample region feature, sample user feature, sample prediction parameter, the first action representing: whether to request to display the sample information in the sample information display area, the first feedback is: the second initial state is a state of the environment after the first action is executed in the first initial state;

predicting third predicted presentation feedback of all users of the information presentation platforms that have presented the sample information to the sample information after presenting the sample information in the sample information presentation area when the environment is in the second initial state, and predicting fourth predicted presentation feedback of all users of the information presentation platforms that have presented the sample information to the sample information when the environment is in the second initial state and the sample information is not presented in the sample information presentation area;

Determining a training benchmark according to the maximum value of the third prediction display feedback and the fourth prediction display feedback and the first feedback;

inputting the first initial state into an initial prediction model to obtain display feedback of the sample information, which is obtained by prediction of the initial prediction model and is performed by a user of the sample information display platform after the first action is performed when the environment is in the first initial state, as second feedback;

and training the initial prediction model based on the second feedback and the training standard until the training ending condition is met, and taking the trained initial prediction model as the prediction model.

In one embodiment of the present disclosure, the target prediction parameter further includes: and the available display resources of the target information.

In one embodiment of the disclosure, the information display method further includes:

if the target information is displayed in the first information display area, obtaining display feedback of a user of the first information display platform on the target information;

and updating the display feedback included in the target prediction parameters according to the obtained display feedback.

In one embodiment of the present disclosure, the presentation feedback is: feedback generated by the user performing at least one of a browsing operation, a clicking operation, and a downloading operation on the information.

According to a second aspect of embodiments of the present disclosure, there is provided an information display apparatus, the apparatus comprising:

a notification receiving module configured to receive a notification for notifying that there is a free first information presentation area on the first information presentation platform;

a feature obtaining module configured to obtain a first region feature of the first information display region, a first user feature of a user of the first information display platform;

a parameter obtaining module configured to obtain a target prediction parameter of target information, wherein the target prediction parameter includes: the display feedback of the target information is performed by a user of a second information display platform displaying the target information;

and the display determining module is configured to determine whether to display the target information in the first information display area according to the first area characteristics, the first user characteristics and the target prediction parameters.

In one embodiment of the disclosure, the presentation determining module is specifically configured to:

In one embodiment of the disclosure, the information display apparatus further includes:

A model training module configured to train to obtain the predictive model by:

the feedback obtaining module is configured to obtain the display feedback of the user of the first information display platform on the target information if the target information is displayed in the first information display area;

and a feedback updating module configured to update presentation feedback included in the target prediction parameter according to the obtained presentation feedback.

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information presentation method of any of the first aspects.

According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the information presentation method according to any one of the first aspects.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product, which when run on a computer, causes the computer to perform any of the information presentation methods described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

when the scheme provided by the embodiment of the disclosure is applied to information display, after being notified that an idle first information display area exists on the first information display platform, whether to display target information on the first information display platform is determined not directly, but according to the characteristics of the first information display area, the characteristics of a user of the first information display platform and the display feedback of the user of the second information display platform with the target information to the target information, whether to display the target information on the first information display platform is determined. That is, in the scheme provided by the embodiment of the present disclosure, whether to display the target information in the first information display area is determined based on the user characteristics of the first information display platform where the idle first information display area is located, the characteristics of the first information display area, and the history display feedback information of the target information to be displayed, instead of directly displaying the target information when the idle information display area appears. Because the characteristics of the information display area, the information display platform user and the information to be displayed are considered, target information which is obviously mismatched with the information display area and the information display platform user can be filtered, namely, the information display operation is not performed, the matching degree of the displayed information and the information display area and the information display platform user is improved, and the display resource waste of the information display area is reduced.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

Fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment.

FIG. 2 is a flow chart illustrating a model training method according to an exemplary embodiment.

Fig. 3 is a flowchart illustrating another information presentation method according to an exemplary embodiment.

Fig. 4 is a signaling diagram illustrating an information presentation method according to an exemplary embodiment.

Fig. 5 is a block diagram of an information presentation apparatus according to an exemplary embodiment.

Fig. 6 is a block diagram of another information presentation apparatus according to an exemplary embodiment.

Fig. 7 is a block diagram of an electronic device, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

In order to solve the technical problems of low matching degree of information displayed by an information display area and a user and waste of resources displayed by the information display area in the related art, the embodiment of the disclosure provides an information display method, an information display device, electronic equipment and a storage medium.

Next, an execution subject of the information presentation method provided by the embodiment of the present disclosure will be described.

The execution body may be an electronic device. Specifically, the electronic device may be any electronic device of a party requiring information display. For example, the electronic device may be a device corresponding to a DSP (digital-Side Platform) in an advertisement distribution and display system. In addition, the electronic device may be a device that has a display requirement such as news bulletin information and short video. The embodiments of the present disclosure are not so limited.

In a first aspect, describing an information presentation method provided by an embodiment of the present disclosure, fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment, the method includes the following steps S101 to S105.

In step S101, a notification is received informing that there is a free first information presentation area on the first information presentation platform.

The first information display platform may be a platform for displaying various information. For example, the information may be advertisement information, news bulletin information, publicity short videos, and the like.

The first information display area is an area for displaying information on the first information display platform. When an area for displaying information on the first information display platform does not display information, the area can be considered to be in an idle state. Conversely, when the area displays information, the area may be considered to be occupied.

Specifically, after receiving the notification, it may be known that the first information display area on the first information display platform is in an idle state. The notification may carry information of the first information display platform, information of the first information display area, and the like.

In an embodiment of the present disclosure, the information of the first information display platform may include at least one of the following information: an identification of the first information presentation platform, a first user characteristic of a user of the first information presentation platform, and the like.

In another embodiment of the present disclosure, the information of the first information display area may include at least one of the following information: the identification of the first information presentation area, the location of the first information presentation area on the first information presentation platform, the first area characteristics of the first information presentation area, etc.

Assume that the first information display platform is: the first information display area may be an advertisement space in the web page of the media "happy sports", in which case the first area feature may be a display position and a display size of the advertisement space in the web page, and the first feature is: attention is paid to sports.

In the case where the electronic device is a device corresponding to the DSP, the notification may be sent by a device corresponding to an ADX (Ad-Exchange). In addition, the first information presentation Platform may be a device corresponding to an SSP (service Platform).

In step S102, a first region feature of the first information display region, a first user feature of a user of the first information display platform, are obtained.

Specifically, the first region feature may include at least one of the following information for describing the first information display region:

size information, position information, region type, display duration, etc. of the first information display region.

The region types may be: fixed, floating, popup, etc.

For example, when the first information display platform is the media "happy sports", the first information display area may be an advertisement display area in a webpage of the media "happy sports", and the first area features may include the following information:

the advertisement display area has the area type: a pop-up window type;

the display positions of the advertisement display areas in the webpage are as follows: a top end;

the display size of the advertisement display area in the webpage is as follows: rectangular areas 5 cm long and 4 cm wide.

In particular, the first user characteristic may be understood as information characterizing a user of the first information presentation platform. From a different perspective, the first user characteristic may comprise different information. For example, the first user feature may include a preference tag of the user of the first information display platform, a region tag of the user, and the like. For example, the preference label of the user may be sports attention, financial attention, and the region label of the user may be Beijing, shanghai, etc.

The first region feature and the first user feature may be obtained in this step through various implementation manners.

In one implementation, when the notification carries the first region feature and the first user feature, the first region feature and the first user feature may be obtained by directly parsing the notification.

In another implementation manner, the first region feature and the first user feature may be stored in advance locally, so that when the notification is received and the first information display region and the first information display platform are known, the first region feature and the first user feature may be obtained directly from the local.

Of course, the first region feature and the first user feature may be obtained in other manners, and the disclosure is merely described by way of example above.

In step S103, target prediction parameters of target information are obtained.

Wherein the target prediction parameters include: and the user of the second information display platform displaying the target information feeds back the display of the target information.

In an embodiment of the disclosure, the notification received in the S101 may further carry feedback of the user of the second information display platform on displaying the target information, where in this case, feedback of the user of the second information display platform on displaying the target information may be directly obtained from an analysis result of the notification, and thus the target prediction parameter may be obtained.

Of course, the display feedback of the user of the second information display platform on the target information can also be obtained in other manners. For example, the display feedback of the user of the second information display platform to the target information is obtained through the display feedback results of the user of the third party platform to various information.

Specifically, the presentation feedback may be: feedback generated by the user performing at least one of a browsing operation, a clicking operation, and a downloading operation on the information.

In addition, in order to more intuitively quantify the presentation feedback, the presentation feedback may be represented numerically. For example, when the presentation feedback is feedback generated by a user performing a browsing operation on information, the presentation feedback may be represented by a user retention rate; when the display feedback is generated by the clicking operation of the user on the information, the display feedback can be represented by the information clicking rate; the presentation feedback may be represented by an information download rate when the presentation feedback is feedback generated by a user performing a download operation on information.

In one embodiment of the disclosure, the target prediction parameter may further include: available presentation resources of the target information. The available display resource may be a computing resource that the first information display platform can provide for displaying the target information, and in addition, the available display resource may also be an information display expense that can provide for displaying the target information, and so on. Therefore, the target prediction parameters comprise more abundant information, and can provide more abundant reference information for the subsequent prediction whether the target information is displayed in the first information display area or not, so that the prediction result is more accurate.

In step S104, it is determined whether or not to display the target information in the first information display area, based on the first area feature, the first user feature, and the target prediction parameter.

After the first information display area displays the target information, a large number of users may be attracted to generate display feedback on the target information, for example, browse the target information, click the target information, download the target information, etc., however, the user of the first information display platform where the first information display area is located may not be interested in the target information, so that no more user feedback can be brought.

In view of the above, in one embodiment of the present disclosure, the determination result of determining whether to display the target information in the first information display area may be: the identification of the target information represented in the first information representing area or the identification of the target information not represented in the first information representing area.

In another embodiment of the present disclosure, if target information is displayed in the first information display area, the user of each second information display platform, and the feedback of the user of the first information display platform on the target information may be predicted according to the first area feature, the first user feature, and the target prediction parameter, the feedback is used as a first prediction display feedback, and if target information is not displayed in the first information display area, the feedback of the user of each second information display platform on the target information is predicted, the feedback is used as a second prediction display feedback, and then whether to display the target information in the first information display area is determined according to the first prediction display feedback and the second prediction display feedback.

Specifically, in the case where the presentation feedback is represented by a numerical value, it may be determined whether the first prediction presentation feedback is greater than the second prediction presentation feedback. If the first prediction display feedback is greater than the second prediction display feedback, the instruction may consider that it is beneficial to display the target information in the first information display area, and the display feedback of the user on the target information may be increased to a certain extent, so that in this case, the target information may be displayed in the first information display area. Otherwise, if the first prediction display feedback is not greater than the second prediction display feedback, the meaning of displaying the target information in the first information display area is not considered to be great, and the display feedback of the target information by the user is difficult to increase to a certain extent, so that the display of the target information in the first information display area can be abandoned.

In addition, on the basis of the above, the target information may be displayed in the first information display area only when the first prediction display feedback is greater than the second prediction display feedback and the difference between the first prediction display feedback and the second prediction display feedback is greater than the preset threshold. Therefore, once the target information is displayed in the first information display area, higher display feedback of the target information by a user can be brought, and the available display resources of the target information are effectively ensured to be utilized in a larger mode under the condition that the available display resources of the target information are limited.

In another embodiment of the present disclosure, whether to present the target information in the first information presentation area may also be determined based on the reinforcement learning model, and the specific process may be described in detail in the subsequent embodiments, which are not described in detail herein.

In addition, if the determination result indicates that the target information is displayed in the first information display area, the target information may be sent to the first information display platform, and the first information display platform may control the display of the target information in the first information display area. If the determined result indicates that the target information is not displayed in the first information display area, the target information does not need to be sent to the first information display platform.

As can be seen from the above, when the information display is performed by applying the solution provided by the embodiment, after being notified that there is an idle first information display area on the first information display platform, it is not directly determined to display the target information on the first information display platform, but it is determined whether to display the target information on the first information display platform according to the characteristics of the first information display area, the characteristics of the user of the first information display platform, and the feedback of the user of the second information display platform that has displayed the target information on the target information. That is, in the scheme provided by the embodiment, based on the user characteristics of the first information display platform where the idle first information display area is located, the characteristics of the first information display area, and the history display feedback information of the target information to be displayed, it is determined whether to display the target information in the first information display area, instead of directly displaying the target information when the idle information display area appears. Because the characteristics of the information display area, the information display platform user and the information to be displayed are considered, target information which is obviously mismatched with the information display area and the information display platform user can be filtered, namely, the information display operation is not performed, the matching degree of the displayed information and the information display area and the information display platform user is improved, and the display resource waste of the information display area is reduced.

As previously described, in one embodiment of the present disclosure, S104 may also be implemented based on a reinforcement learning model when determining whether to present target information in the first information presentation area according to the first area feature, the first user feature, and the target prediction parameter.

Specifically, the first region feature, the first user feature and the target prediction parameter are used as input parameters of a pre-trained prediction model, and whether target information is displayed in the first information display region is determined through the prediction model.

Wherein, the prediction model is as follows: a model obtained by performing reinforcement learning with a sample region feature of a sample information display region, a sample user feature of a user of a sample information display platform to which the sample information display region belongs, and a sample prediction parameter of sample information as a state of an environment in reinforcement learning, and with an action of whether or not to request display of sample information in the sample information display region as execution in the environment, the sample prediction parameter including: and the display feedback of the sample information is performed by a user of the information display platform on which the sample information is displayed.

In one implementation of the disclosure, an initial prediction model and a training sample may be obtained, and the obtained training sample is used to train the initial prediction model, so as to obtain the prediction model. Wherein, the initial prediction model is as follows: the initial prediction model may be, for example, a DQN (Deep-Q-Learning) neural network having a Deep reinforcement Learning function.

The training process of the above-described predictive model is described below with reference to fig. 2.

FIG. 2 is a flow chart of a model training method, as shown in FIG. 2, according to an exemplary embodiment, including the following steps S201-S205.

In step S201, a training sample is obtained.

The training sample comprises a first initial state, a first action, a first feedback and a second initial state.

The first initial state includes: sample area characteristics, sample user characteristics, sample prediction parameters. Specifically, the sample area is characterized in that: the area characteristics of the sample information display area are as follows: the sample information display platform includes user characteristics of a user, and the sample prediction parameters include: and the display feedback of the sample information is performed by the users of all the information display platforms displaying the sample information.

The first action represents: whether or not to request the sample information to be presented in the sample information presentation area.

The first feedback is: and the second initial state is the state of the environment after the first action is executed in the first initial state, and the user of the sample information display platform feeds back the display of the sample information.

Specifically, the initial prediction model may be trained based on an experience playback mechanism and a pre-stored experience pool, where multiple samples may be stored, and samples may be randomly sampled from the experience pool during the training process to generate training samples.

Each training sample may be represented as experiences ti=(s) _i ,a _i ,r _i ,s _i+1 ) Wherein s is _i Representing a first initial state in the reinforcement learning process, a _i Representing a first action in the reinforcement learning process, r _i Is represented in a first initial state s _i Execute the first action a _i First feedback, s, that can be obtained _i+1 Representing a second initial state in the reinforcement learning process.

In step S202, when the prediction environment is in the second initial state, after the sample information is displayed in the sample information display area, third prediction display feedback of the sample information by the users of all the information display platforms that have displayed the sample information is performed, and when the prediction environment is in the second initial state, fourth prediction display feedback of the sample information by the users of all the information display platforms that have displayed the sample information is performed, when the sample information is not displayed in the sample information display area.

Specifically, a Q-function in reinforcement learning can be set, Q (s _i T) represents the state s at time t _i Lower execution action a _i The maximum discount future rewards available at that time can be expressed as follows:

Q(s _i (t),a _i (t))＝max R _i (t+1)

in the above expression, Q (s _i (t),a _i (t)) represents the state s at time t _i Lower execution action a _i Maximum discount future reward R at time t+1 _i (t+1)。

Then, a first initial state s can be obtained according to the Q-function _i The act is to display the sample information in a sample information display area, calculating a maximum discount future prize as a third predictive display feedback. Similarly, the first initial state s can be based on the Q-function _i And the action is to not display the sample information in the sample information display area, and calculate the maximum discount future reward as fourth prediction display feedback.

In step S203, a training reference is determined based on the maximum of the third prediction presentation feedback, the fourth prediction presentation feedback, and the first feedback.

In one embodiment of the present disclosure, the training benchmark may be determined according to the following expression.

Training reference = first feedback + gamma maximum above

Wherein, gamma represents a preset discount coefficient, for example, the value of gamma can be 0.8, 0.9, 1, etc.

In step S204, the first initial state is input into the initial prediction model, and the display feedback of the sample information, which is obtained by prediction of the initial prediction model and is performed after the first action is performed when the environment is in the first initial state, by the user of the sample information display platform is obtained as the second feedback.

Specifically, the sample prediction parameter may further include available presentation resources of sample information, where the inputting the first initial state into the initial prediction model may further be: sample region features, sample user features, available presentation resources of sample information and sample information by users of the information presentation platform that have presented sample information are input to an initial predictive model.

In this way, the available presentation resources of the sample information are used as state parameters contained in the first initial state of reinforcement learning, and the initial prediction model is trained based on the first initial state. As the number of the state parameters required in the training process is increased, the training accuracy of the initial prediction model and the accuracy of whether the prediction of the subsequent prediction model displays sample information in the sample information display area can be improved.

In step S205, the initial prediction model is trained based on the second feedback and the training standard until the training end condition is satisfied, and the trained initial prediction model is used as the prediction model.

The training ending condition may be that the training iteration number reaches a preset iteration number, or that the convergence of the initial prediction model reaches a preset convergence standard.

When the initial prediction model is trained based on the second feedback and the training reference, the difference between the second feedback and the training reference is calculated, and then parameters in the initial prediction model are adjusted according to the calculated difference, so that a prediction result obtained by predicting the initial prediction model is close to the training reference.

Because the reinforcement learning process can learn the rule that the information displayed in the information display area is matched with the user under the two different conditions that the information is displayed or not displayed in the information display area, based on the prediction model obtained through the training process, whether the target information is displayed in the first information display area is predicted, a more accurate prediction result can be obtained, the matching degree of the information displayed in the information display area and the user is improved, the waste of display resources in the information display area is reduced, and therefore the intellectualization of information display is achieved.

Fig. 3 is a flowchart illustrating another information presentation method according to an exemplary embodiment, and the present embodiment further includes the following steps S105 to S106 compared to the foregoing embodiment shown in fig. 1.

In step S105, if the target information is displayed in the first information display area, a feedback of the display of the target information by the user of the first information display platform is obtained.

After the first information display area displays the target information, a user of the first information display platform may generate display feedback for the target information. In order to better track and know the influence of the display target information on the display feedback in the first information display area, the display feedback of the user of the first information display platform on the target information can be obtained periodically.

In step S106, the presentation feedback included in the target prediction parameters is updated according to the obtained presentation feedback.

After updating the display feedback included in the target prediction parameters according to the obtained display feedback, the target prediction parameters according to which whether the target information is displayed in the new information display area is predicted can be more accurate after the idle notification for the information display area is received next time.

In one embodiment of the present disclosure, a sum of the obtained presentation feedback and the presentation feedback included in the target prediction parameter may be calculated, and then the presentation feedback included in the target prediction parameter is updated to the above sum value.

In another embodiment of the present disclosure, the presentation feedback included in the target prediction parameters may also be updated in conjunction with a sliding window. That is, the display feedback obtained in the earliest is subtracted while accumulating the display feedback included in the target prediction parameter, so that the time length corresponding to the display feedback included in the target prediction parameter can be ensured to be constant.

As can be seen from the above, in the solution provided in this embodiment, after the target information is displayed in the first information display area, the display feedback included in the target prediction parameter is updated based on the display feedback of the user of the first information display platform on the target information. Therefore, the real-time update of the display feedback contained in the target prediction parameters can be realized, whether information display is performed or not is predicted based on the updated target prediction parameters conveniently, the prediction accuracy is improved, the matching degree of information displayed in the information display area and a user is further improved, and the waste of display resources in the information display area is reduced.

In an embodiment of the disclosure, after the first information display area in the first information display platform is in an idle state, there may be a plurality of desirers that all desire to display information in the first information display area, and after determining that the target information is displayed in the first information display area according to the prediction result, in order to improve the probability that the target information is successfully displayed in the first information display area, the electronic device may further calculate a display intent parameter, and then request to display the target information in the first information display area of the first information display platform based on the display intent parameter.

The display willingness parameter may be used to indicate the willingness degree of the target information desired to be displayed in the first information display area.

Taking the advertisement information to be displayed as an example, the willingness displaying parameter may be a bid of displaying the advertisement information by the demander, and the higher the bid, the higher the willingness displaying degree.

The information presentation scheme provided by the embodiments of the present disclosure will be described below based on an advertisement distribution and presentation system including ADX, DSP and SSP, in conjunction with the signaling diagram shown in fig. 4.

The signaling diagram shown in fig. 4 includes the following steps S401-S410.

In step S401, when the SSP finds that there is a free first information presentation area, the SSP sends a first free notification to the ADX.

In step S402, after receiving the first idle notification, the ADX generates a second idle notification, where the second idle notification carries the first area feature of the first information display area and the first user feature of the user of the SSP.

Specifically, the first idle notification may carry a first area feature of the first information display area and a first user feature of the user of the SSP. In this case, the second idle notification may be generated according to the first area feature and the first user feature carried in the first idle notification.

In addition, the ADX may have stored locally in advance the area characteristics of each information presentation area and the user characteristics of the user of each SSP. The first idle notification may carry an SSP identifier, so that after the ADX receives the first idle notification, the ADX may determine the first area feature and the first user feature by carrying the identifier, the pre-stored area feature of each information display area, and the user feature of each SSP in the first idle notification, and further generate a second idle notification.

In step S403, the ADX sends a second idle notification to the DSP.

In step S404, the DSP uses the first region feature, the first user feature, and the target prediction parameter as model inputs, and determines a first prediction presentation feedback and a second prediction presentation feedback by using a prediction model obtained by training in advance.

The target prediction parameters include: and the display feedback of the target information is performed by the user of the information display platform displaying the target information.

In step S405, the DSP determines whether the first prediction presentation feedback is greater than the second prediction presentation feedback, and if the first prediction presentation feedback is greater than the second prediction presentation feedback, steps S406, S408, S409 are performed; if the first prediction presentation feedback is not greater than the second prediction presentation feedback, steps S407, S410 are performed.

In step S406, the DSP sends a display request to the ADX to display the target information in the first information display area.

In step S407, the DSP gives up to display the target information in the first information display area.

In step S408, the ADX sends a confirmation presentation message to the DSP in response to the presentation request of the DSP to notify the DSP that the presentation was successful.

In step S409, the DSP sends the target information to the SSP.

In step S410, the ADX sends a presentation failure message to the DSP in response to the presentation request of the DSP, to notify the DSP of the presentation failure.

Corresponding to the information display method, the embodiment of the disclosure also provides an information display device.

Fig. 5 is a block diagram of an information presentation apparatus according to an exemplary embodiment, the apparatus comprising:

a notification receiving module 501 configured to receive a notification for notifying that there is a free first information presentation area on the first information presentation platform;

a feature obtaining module 502 configured to obtain a first region feature of the first information display region, a first user feature of a user of the first information display platform;

a parameter obtaining module 503 configured to obtain target prediction parameters of target information, wherein the target prediction parameters include: the display feedback of the target information is performed by a user of a second information display platform displaying the target information;

A presentation determining module 504 configured to determine whether to present the target information in the first information presentation area based on the first area feature, the first user feature, and the target prediction parameter.

In one embodiment of the present disclosure, the presentation determination module 504 may be specifically configured to:

In view of the above, when the information is displayed by applying the schemes provided in the above embodiments, after being notified that there is an idle first information display area on the first information display platform, it is not directly determined to display the target information on the first information display platform, but it is determined whether to display the target information on the first information display platform according to the characteristics of the first information display area, the characteristics of the user of the first information display platform, and the feedback of the user of the second information display platform that has displayed the target information on the target information. That is, in the solutions provided in the foregoing embodiments, whether to display the target information in the first information display area is determined based on the user characteristics of the first information display platform where the idle first information display area is located, the characteristics of the first information display area, and the history display feedback information of the target information to be displayed, instead of directly displaying the target information when the idle information display area appears. Because the characteristics of the information display area, the information display platform user and the information to be displayed are considered, target information which is obviously mismatched with the information display area and the information display platform user can be filtered, namely, the information display operation is not performed, the matching degree of the displayed information and the information display area and the information display platform user is improved, and the display resource waste of the information display area is reduced.

In one embodiment of the present disclosure, the presentation determining module 504 may be specifically configured to:

In one embodiment of the present disclosure, the information display apparatus may further include:

a model training module configured to train to obtain the predictive model by:

In an embodiment of the present disclosure, referring to fig. 6, fig. 6 is a block diagram of another information display apparatus according to an exemplary embodiment, and in this embodiment, compared to the embodiment shown in fig. 5, the information display apparatus may further include:

the feedback obtaining module 505 is configured to obtain, if the target information is displayed in the first information display area, display feedback of a user of the first information display platform on the target information;

a feedback update module 506 configured to update the exhibition feedback included in the target prediction parameters according to the obtained exhibition feedback.

The embodiment of the disclosure also provides an electronic device, which comprises: a processor, a memory for storing instructions executable by the processor;

wherein the processor is configured to execute the instructions to implement the information presentation method provided by the embodiments of the present disclosure.

In one embodiment of the present disclosure, a block diagram of an electronic device is provided as shown in fig. 7, the electronic device including a processor 701, a communication interface 702, a memory 703, and a communication bus 704, wherein the processor 701, the communication interface 702, the memory 703 complete communication with each other through the communication bus 704,

A memory 703 for storing a computer program;

the processor 701 is configured to implement the message display method according to any one of the above method embodiments when executing the program stored in the memory 703.

The communication bus 704 mentioned above for the electronic devices may be a peripheral component interconnect standard (Peripheral Component Interconnect, PCI) bus or an extended industry standard architecture (Extended Industry Standard Architecture, EISA) bus, etc. The communication bus 704 may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, the figures are shown with only one bold line, but not with only one bus or one type of bus.

The communication interface 702 is used for communication between the electronic device and other devices described above.

The Memory 703 may include random access Memory (Random Access Memory, RAM) or may include Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory 703 may also be at least one storage device located remotely from the aforementioned processor.

The processor 701 may be a general-purpose processor, including a central processing unit (Central Processing Unit, CPU), a network processor (Network Processor, NP), etc.; but also digital signal processors (Digital Signal Processing, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components.

In yet another embodiment provided by the present disclosure, there is also provided a storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the steps of any one of the information presentation methods described above.

In yet another embodiment provided by the present disclosure, there is also provided a computer program product containing instructions that, when run on a computer, cause the computer to perform any of the information presentation methods of the above embodiments.

In the above embodiments, it may be implemented in whole or in part by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, produces a flow or function in accordance with embodiments of the present disclosure, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a computer network, or other programmable apparatus. The computer instructions may be stored in or transmitted from one computer-readable storage medium to another, for example, by wired (e.g., coaxial cable, optical fiber, digital Subscriber Line (DSL)), or wireless (e.g., infrared, wireless, microwave, etc.). The computer readable storage medium may be any available medium that can be accessed by a computer or a data storage device such as a server, data center, etc. that contains an integration of one or more available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., solid State Disk (SSD)), etc.

It is noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

In this specification, each embodiment is described in a related manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for the apparatus embodiments, the electronic device, the storage medium, and the computer program product embodiments, the description is relatively simple, as it is substantially similar to the method embodiments, and relevant references are made to the partial description of the method embodiments.

The foregoing description is only of the preferred embodiments of the present application and is not intended to limit the scope of the present application. Any modifications, equivalent substitutions, improvements, etc. that are within the spirit and principles of the present application are intended to be included within the scope of the present application.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that the method comprises:

determining whether to display the target information in the first information display area according to the first area characteristics, the first user characteristics and the target prediction parameters;

the determining whether to display the target information in the first information display area according to the first area feature, the first user feature and the target prediction parameter includes:

2. The information presentation method as claimed in claim 1, wherein the determining whether to present the target information in the first information presentation area according to the first area feature, the first user feature, and the target prediction parameter comprises:

3. The information presentation method according to claim 2, wherein the predictive model is trained by:

4. The method for displaying information according to any one of claim 1 to 3, wherein,

the target prediction parameters further include: and the available display resources of the target information.

5. A method of information presentation according to any one of claims 1 to 3, wherein the method further comprises:

6. The method for displaying information according to any one of claim 1 to 3, wherein,

the display feedback is: feedback generated by the user performing at least one of a browsing operation, a clicking operation, and a downloading operation on the information.

7. An information presentation apparatus, the apparatus comprising:

the display determining module is configured to determine whether to display the target information in the first information display area according to the first area characteristics, the first user characteristics and the target prediction parameters;

the presentation determination module is specifically configured to:

8. The information presentation device of claim 7, wherein the presentation determination module is specifically configured to:

9. The information presentation device of claim 8, wherein the device further comprises:

A model training module configured to train to obtain the predictive model by:

10. The information presentation device as claimed in any one of claims 7 to 9, wherein,

11. An information presentation device as claimed in any one of claims 7 to 9, further comprising:

12. The information presentation device as claimed in any one of claims 7 to 9, wherein,

13. An electronic device, comprising: a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 6.

14. A storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the information presentation method of any one of claims 1 to 6.