CN112989236A - Information display method and device, electronic equipment and storage medium - Google Patents

Information display method and device, electronic equipment and storage medium Download PDF

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Publication number
CN112989236A
CN112989236A CN201911214978.7A CN201911214978A CN112989236A CN 112989236 A CN112989236 A CN 112989236A CN 201911214978 A CN201911214978 A CN 201911214978A CN 112989236 A CN112989236 A CN 112989236A
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information
target
information display
sample
feedback
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CN112989236B (en
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杨乃君
姜飞
王天驹
叶璨
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

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  • Databases & Information Systems (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The disclosure relates to an information display method, an information display device, electronic equipment and a storage medium, and belongs to the technical field of internet, wherein the method comprises the following steps: receiving a notification for notifying that a first information display area which is idle exists on a first information display platform; obtaining a first region characteristic of the first information display region and a first user characteristic of a user of the first information display platform; obtaining target prediction parameters of target information, wherein the target prediction parameters comprise: the user of the second information display platform which displays the target information displays feedback of the target information; and determining whether the target information is displayed in the first information display area or not according to the first area characteristic, the first user characteristic and the target prediction parameter. By adopting the technical scheme provided by the disclosure to display the information, the matching degree of the displayed information in the information display area and a user can be improved, and the waste of display resources in the information display area is reduced.

Description

Information display method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to an information display method and apparatus, an electronic device, and a storage medium.
Background
In the internet field, a demander with information display requirements often needs to display information on various information display platforms. However, users of different information display platforms are generally different, and even users attracted to different information display areas on the same information display platform are different. In view of this, if the requesting party finds that each information display platform has a free information display area, the requesting party requests to display information, but the information displayed in the free information display area is not necessarily operated by the user of the information display platform, and the free information display area is occupied and cannot display other information, so that the matching degree between the information displayed in the information display area and the user is low, and the display resource of the information display area is wasted.
Disclosure of Invention
The disclosure provides an information display method, an information display device, an electronic device and a storage medium, which are used for improving the matching degree of displayed information in an information display area and a user and reducing the waste of display resources in the information display area. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided an information display method, the method including:
receiving a notification for notifying that a first information display area which is idle exists on a first information display platform;
obtaining a first region characteristic of the first information display region and a first user characteristic of a user of the first information display platform;
obtaining target prediction parameters of target information, wherein the target prediction parameters comprise: the user of the second information display platform which displays the target information displays feedback of the target information;
and determining whether the target information is displayed in the first information display area or not according to the first area characteristic, the first user characteristic and the target prediction parameter.
In an embodiment of the present disclosure, the determining whether to display the target information in the first information display area according to the first area feature, the first user feature, and the target prediction parameter includes:
predicting first prediction display feedback of the target information, users of the second information display platforms and users of the first information display platform if the target information is displayed in the first information display area, and predicting second prediction display feedback of the target information, users of the second information display platforms and users of the second information display platforms if the target information is not displayed in the first information display area according to the first area characteristic, the first user characteristic and the target prediction parameter;
and determining whether the target information is displayed in the first information display area or not according to the first prediction display feedback and the second prediction display feedback.
In an embodiment of the present disclosure, the determining whether to display the target information in the first information display area according to the first area feature, the first user feature, and the target prediction parameter includes:
determining whether the target information is displayed in the first information display area or not through the prediction model by taking the first area characteristic, the first user characteristic and the target prediction parameter as input parameters of a pre-trained prediction model;
wherein the prediction model is: the model is obtained by performing reinforcement learning by using sample area characteristics of a sample information display area, sample user characteristics of a user of a sample information display platform to which the sample information display area belongs, and sample prediction parameters of the sample information as a state of an environment in reinforcement learning, and by using whether to request to display the sample information in the sample information display area as an action executed in the environment, wherein the sample prediction parameters comprise: and the user of the information display platform with the sample information displayed gives feedback on the display of the sample information.
In one embodiment of the present disclosure, the prediction model is trained by:
obtaining a training sample, wherein the training sample comprises a first initial state, a first action, a first feedback, and a second initial state, the first initial state comprising: the sample region characteristic, the sample user characteristic, the sample prediction parameter, the first action representing: whether to request the sample information to be displayed in the sample information display area, wherein the first feedback is: a user of the sample information display platform displays feedback on the sample information, wherein the second initial state is a state of the environment after the first action is executed in the first initial state;
predicting third prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, after the sample information is displayed in the sample information display area, and predicting fourth prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, when the sample information is not displayed in the sample information display area;
determining a training benchmark according to the maximum value of the third prediction display feedback and the fourth prediction display feedback and the first feedback;
inputting the first initial state into an initial prediction model, and obtaining display feedback of the sample information, which is obtained by prediction of the initial prediction model and is obtained by a user of the sample information display platform after the first action is executed when the environment is in the first initial state, as second feedback;
and training the initial prediction model based on the second feedback and the training reference until a training end condition is met, and taking the trained initial prediction model as the prediction model.
In one embodiment of the present disclosure, the target prediction parameters further include: available presentation resources of the target information.
In an embodiment of the present disclosure, the information display method further includes:
if the target information is displayed in the first information display area, display feedback of a user of the first information display platform on the target information is obtained;
and updating the display feedback included in the target prediction parameter according to the obtained display feedback.
In one embodiment of the present disclosure, the display feedback is: and the user performs at least one of browsing operation, clicking operation and downloading operation on the information to generate feedback.
According to a second aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus, the apparatus comprising:
a notification receiving module configured to receive a notification for notifying that there is a free first information presentation area on the first information presentation platform;
a feature obtaining module configured to obtain a first region feature of the first information presentation region, a first user feature of a user of the first information presentation platform;
a parameter obtaining module configured to obtain target prediction parameters of target information, wherein the target prediction parameters include: the user of the second information display platform which displays the target information displays feedback of the target information;
and the display determining module is configured to determine whether the target information is displayed in the first information display area according to the first area characteristic, the first user characteristic and the target prediction parameter.
In an embodiment of the disclosure, the presentation determining module is specifically configured to:
predicting first prediction display feedback of the target information, users of the second information display platforms and users of the first information display platform if the target information is displayed in the first information display area, and predicting second prediction display feedback of the target information, users of the second information display platforms and users of the second information display platforms if the target information is not displayed in the first information display area according to the first area characteristic, the first user characteristic and the target prediction parameter;
and determining whether the target information is displayed in the first information display area or not according to the first prediction display feedback and the second prediction display feedback.
In an embodiment of the disclosure, the presentation determining module is specifically configured to:
determining whether the target information is displayed in the first information display area or not through the prediction model by taking the first area characteristic, the first user characteristic and the target prediction parameter as input parameters of a pre-trained prediction model;
wherein the prediction model is: the model is obtained by performing reinforcement learning by using sample area characteristics of a sample information display area, sample user characteristics of a user of a sample information display platform to which the sample information display area belongs, and sample prediction parameters of the sample information as a state of an environment in reinforcement learning, and by using whether to request to display the sample information in the sample information display area as an action executed in the environment, wherein the sample prediction parameters comprise: and the user of the information display platform with the sample information displayed gives feedback on the display of the sample information.
In an embodiment of the present disclosure, the information display apparatus further includes:
a model training module configured to train the predictive model by:
obtaining a training sample, wherein the training sample comprises a first initial state, a first action, a first feedback, and a second initial state, the first initial state comprising: the sample region characteristic, the sample user characteristic, the sample prediction parameter, the first action representing: whether to request the sample information to be displayed in the sample information display area, wherein the first feedback is: a user of the sample information display platform displays feedback on the sample information, wherein the second initial state is a state of the environment after the first action is executed in the first initial state;
predicting third prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, after the sample information is displayed in the sample information display area, and predicting fourth prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, when the sample information is not displayed in the sample information display area;
determining a training benchmark according to the maximum value of the third prediction display feedback and the fourth prediction display feedback and the first feedback;
inputting the first initial state into an initial prediction model, and obtaining display feedback of the sample information, which is obtained by prediction of the initial prediction model and is obtained by a user of the sample information display platform after the first action is executed when the environment is in the first initial state, as second feedback;
and training the initial prediction model based on the second feedback and the training reference until a training end condition is met, and taking the trained initial prediction model as the prediction model.
In one embodiment of the present disclosure, the target prediction parameters further include: available presentation resources of the target information.
In an embodiment of the present disclosure, the information display apparatus further includes:
a feedback obtaining module configured to obtain display feedback of the target information from a user of the first information display platform if the target information is displayed in the first information display area;
a feedback update module configured to update the exhibition feedback included in the target prediction parameter according to the obtained exhibition feedback.
In one embodiment of the present disclosure, the display feedback is: and the user performs at least one of browsing operation, clicking operation and downloading operation on the information to generate feedback.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method of any of the first aspects.
According to a fourth aspect of embodiments of the present disclosure, there is provided a storage medium, wherein instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method according to any one of the first aspects.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, which, when run on a computer, causes the computer to perform any of the information presentation methods described above.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
when the scheme provided by the embodiment of the disclosure is applied to information display, after being informed that a first information display platform has a first idle information display area, it is not directly determined to display target information on the first information display platform, but it is determined whether to display the target information on the first information display platform according to characteristics of the first information display area, characteristics of a user of the first information display platform, and display feedback of the user of a second information display platform having the target information displayed. That is, in the scheme provided by the embodiment of the present disclosure, based on the user characteristic of the first information display platform where the idle first information display area is located, the characteristic of the first information display area, and the historical display feedback information of the target information to be displayed, it is determined whether to display the target information in the first information display area, instead of directly displaying the target information when the idle information display area appears. The characteristics of the information display area, the users of the information display platform and the information to be displayed are considered, so that target information which is obviously unmatched with the users of the information display area and the information display platform can be filtered, namely, information display operation is not carried out, the matching degree of the displayed information and the users of the information display area and the information display platform is improved, and the waste of display resources of the information display area is reduced.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a flow chart illustrating an information presentation method according to an example embodiment.
FIG. 2 is a flow diagram illustrating a method of model training in accordance with an exemplary embodiment.
FIG. 3 is a flow chart illustrating another method of presenting information, according to an example embodiment.
Fig. 4 is a signaling diagram illustrating an information presentation method according to an example embodiment.
FIG. 5 is a block diagram illustrating an information presentation device according to an example embodiment.
FIG. 6 is a block diagram illustrating another information presentation device according to an example embodiment.
FIG. 7 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
In order to solve the technical problems that the matching degree of the information displayed in the information display area and a user is low and the display resources of the information display area are wasted in the related art, the embodiment of the disclosure provides an information display method, an information display device, an electronic device and a storage medium.
Next, an execution subject of the information presentation method provided by the embodiment of the present disclosure is explained.
The execution main body may be an electronic device. Specifically, the electronic device may be any electronic device of a requesting party with information display requirements. For example, the electronic device may be a device corresponding to a DSP (digital signal processor) in an advertisement distribution and presentation system. In addition, the electronic equipment can also be equipment with the display requirements of news bulletin information, short videos and the like. The disclosed embodiments are not limited thereto.
In a first aspect, an information presentation method provided by an embodiment of the present disclosure is described, and fig. 1 is a flowchart illustrating an information presentation method according to an exemplary embodiment, where the method includes the following steps S101 to S105.
In step S101, a notification for notifying that there is a free first information presentation area on the first information presentation platform is received.
The first information display platform may be a platform for displaying various information. For example, the information may be advertisement information, news bulletin information, promotional short videos, and the like.
The first information display area is an area for displaying information on the first information display platform. When an area for displaying information on the first information display platform does not display information, the area can be considered to be in an idle state. Conversely, when the area shows information, the area may be considered to be in an occupied state.
Specifically, after receiving the notification, it can be known that the first information display area on the first information display platform is in an idle state. The notification may carry information of the first information display platform, information of the first information display area, and the like.
In an embodiment of the present disclosure, the information of the first information displaying platform may include at least one of the following information: an identification of the first information presentation platform, a first user characteristic of a user of the first information presentation platform, and the like.
In another embodiment of the present disclosure, the information of the first information display area may include at least one of the following information: the identification of the first information display area, the position of the first information display area on the first information display platform, the first area characteristics of the first information display area, and the like.
It is assumed that the first information display platform is: a web page of the media "happy sports", and the first information presentation area may be an advertisement space in the web page of the media "happy sports", in which case the first area characteristic may be a display position and a display size of the advertisement space in the web page, and the first characteristic is: sports is a concern.
In a case where the electronic device is a device corresponding to a DSP, the notification may be transmitted by a device corresponding to an ADX (Ad-Exchange). In addition, the first information presentation Platform may be a device corresponding to an SSP (session-Side Platform).
In step S102, a first region characteristic of the first information display region and a first user characteristic of a user of the first information display platform are obtained.
Specifically, the first area characteristic may include at least one of the following information for describing the first information presentation area:
size information, position information, area type, display duration and the like of the first information display area.
Wherein, the area types may be: fixed, floating, pop-up, etc.
For example, when the first information display platform is the media "happy sports", the first information display area may be an advertisement display area in a webpage of the media "happy sports", and the first area characteristic may include the following information:
the area types of the advertisement display area are as follows: a pop-up window type;
the display positions of the advertisement display area in the webpage are as follows: a top end;
the display size of the advertisement display area in the webpage is as follows: a rectangular area 5 cm long and 4 cm wide.
In particular, the first user characteristic may be understood as information characterizing a user of the first information presentation platform. From a different perspective, the first user characteristic may comprise different information. For example, the first user characteristic may include a favorite tag of the user of the first information presentation platform, a region tag of the user, and the like. For example, the favorite label of the user may be sports attention, financial attention, and the geographic label of the user may be beijing, shanghai, etc.
The first region characteristic and the first user characteristic may be obtained in various implementations in this step.
In one implementation manner, in a case that the notification carries the first regional characteristic and the first user characteristic, the first regional characteristic and the first user characteristic may be obtained by directly analyzing the notification.
In another implementation manner, the first regional characteristic and the first user characteristic may be stored locally in advance, so that the first regional characteristic and the first user characteristic may be directly obtained locally when the notification is received and the first information display region and the first information display platform are known.
Of course, the first area characteristic and the first user characteristic may also be obtained in other ways, and the present disclosure is only described by way of example.
In step S103, a target prediction parameter of the target information is obtained.
Wherein the target prediction parameters include: and the user of the second information display platform with the target information displayed feeds back the display of the target information.
In an embodiment of the present disclosure, the notification received in S101 may also carry display feedback of the user of the second information display platform on the target information, and in this case, the display feedback of the user of the second information display platform on the target information may be directly obtained from an analysis result of the notification, so as to obtain the target prediction parameter.
Of course, the display feedback of the user of the second information display platform on the target information can also be obtained in other ways. For example, the display feedback of the user on the target information of the second information display platform is obtained through the display feedback result of the user on various information counted by the third-party platform.
Specifically, the display feedback may be: and the user performs at least one of browsing operation, clicking operation and downloading operation on the information to generate feedback.
In addition, in order to quantify the presentation feedback more intuitively, the presentation feedback may be represented numerically. For example, when the presentation feedback is generated by a user performing a browsing operation on information, the presentation feedback may be represented by a user retention rate; when the display feedback is generated by clicking the information by the user, the display feedback can be represented by the information click rate; the display feedback may be expressed in an information download rate when the display feedback is generated by a user performing a download operation on information.
In an embodiment of the present disclosure, the target prediction parameter may further include: available presentation resources of the target information. The available display resources may be computing resources that the first information display platform can provide for displaying the target information, and in addition, the available display resources may also be information display expenses and the like that the first information display platform can provide for displaying the target information. Therefore, the information included by the target prediction parameters is richer, and richer reference information can be provided for whether the target information is displayed in the first information display area or not in the subsequent prediction, so that the prediction result is more accurate.
In step S104, it is determined whether to display the target information in the first information display area according to the first area feature, the first user feature, and the target prediction parameter.
After the first information display area displays the target information, a large number of users may be attracted to generate display feedback on the target information, for example, browse the target information, click the target information, download the target information, and the like.
In view of the above, in one embodiment of the present disclosure, the determination result of determining whether to present the target information in the first information presentation area may be: the identifier representing that the target information is displayed in the first information display area or the identifier representing that the target information is not displayed in the first information display area.
In another embodiment of the present disclosure, if the target information is displayed in the first information display area, the user of each second information display platform, and the display feedback of the user of the first information display platform on the target information may be predicted as the first prediction display feedback according to the first area characteristic, the first user characteristic, and the target prediction parameter, and if the target information is not displayed in the first information display area, the display feedback of the user of each second information display platform on the target information may be predicted as the second prediction display feedback, and then whether the target information is displayed in the first information display area is determined according to the first prediction display feedback and the second prediction display feedback.
Specifically, in the case where the presentation feedback is represented by a numerical value, it may be determined whether the first predictive presentation feedback is greater than the second predictive presentation feedback. If the first prediction display feedback is larger than the second prediction display feedback, it may be considered that it is beneficial to display the target information in the first information display area, and the display feedback of the user on the target information may be increased to a certain extent. On the contrary, if the first prediction display feedback is not greater than the second prediction display feedback, it may be considered that the meaning of displaying the target information in the first information display area is not very large, and it is difficult to increase the display feedback of the target information by the user to a certain extent, so that the display of the target information in the first information display area may be abandoned.
In addition, on the basis, the target information may be displayed in the first information display area only when the first prediction display feedback is greater than the second prediction display feedback and a difference between the first prediction display feedback and the second prediction display feedback is greater than a preset threshold. Therefore, once the target information is displayed in the first information display area, higher display feedback of the user on the target information can be brought, and the available display resources of the target information can be effectively utilized in a larger way under the condition that the available display resources are limited.
In another embodiment of the present disclosure, it may be further determined whether to display the target information in the first information display area based on a reinforcement learning model, and a specific process may be described in detail in the following embodiments, which will not be described in detail here.
In addition, if the determination result indicates that the target information is displayed in the first information display area, the target information may be sent to the first information display platform, and the first information display platform controls the target information to be displayed in the first information display area. And if the determination result indicates that the target information is not displayed in the first information display area, the target information does not need to be sent to the first information display platform.
As can be seen from the above, when the scheme provided in this embodiment is applied to information display, after being notified that there is a free first information display area on the first information display platform, it is not directly determined to display the target information on the first information display platform, but it is determined whether to display the target information on the first information display platform according to the characteristics of the first information display area, the characteristics of the user of the first information display platform, and the display feedback of the user of the second information display platform that has displayed the target information on the target information. That is, in the scheme provided in this embodiment, it is determined whether to display the target information in the first information display area based on the user characteristic of the first information display platform where the idle first information display area is located, the characteristic of the first information display area, and the historical display feedback information of the target information to be displayed, instead of directly displaying the target information when the idle information display area appears. The characteristics of the information display area, the users of the information display platform and the information to be displayed are considered, so that target information which is obviously unmatched with the users of the information display area and the information display platform can be filtered, namely, information display operation is not carried out, the matching degree of the displayed information and the users of the information display area and the information display platform is improved, and the waste of display resources of the information display area is reduced.
As described above, in an embodiment of the present disclosure, S104 may be implemented based on a reinforcement learning model when determining whether to display the target information in the first information display area according to the first area feature, the first user feature and the target prediction parameter.
Specifically, the first region feature, the first user feature and the target prediction parameter are used as input parameters of a pre-trained prediction model, and whether the target information is displayed in the first information display region or not is determined through the prediction model.
Wherein, the prediction model is as follows: the model is obtained by performing reinforcement learning by taking the sample area characteristics of the sample information display area, the sample user characteristics of a user of the sample information display platform to which the sample information display area belongs, and sample prediction parameters of the sample information as the state of the environment in the reinforcement learning, and whether to request to display the sample information in the sample information display area as an action executed in the environment, wherein the sample prediction parameters comprise: and the user of the information display platform with the sample information displayed gives feedback on the display of the sample information.
In an implementation manner of the present disclosure, an initial prediction model and a training sample may be obtained, and the obtained training sample is used to train the initial prediction model, so as to obtain the prediction model. Wherein, the initial prediction model: the neural network may have a Deep reinforcement Learning function, for example, the initial prediction model may be a DQN (Deep-Q-Learning) neural network.
The training process of the above prediction model is described below with reference to fig. 2.
FIG. 2 is a flow chart illustrating a model training method according to an exemplary embodiment, as shown in FIG. 2, including the following steps S201-S205.
In step S201, training samples are obtained.
The training sample comprises a first initial state, a first action, a first feedback and a second initial state.
The first initial state includes: sample region characteristics, sample user characteristics, sample prediction parameters. Specifically, the sample region characteristics are as follows: the area characteristics of the sample information display area, the sample user characteristics are as follows: the user characteristics of the user of the sample information display platform, wherein the sample prediction parameters comprise: and displaying feedback of the sample information by the users of all the information displaying platforms displaying the sample information.
The first operation means: whether or not to request the display of the sample information in the sample information display area.
The first feedback is: and the user of the sample information display platform feeds back the display of the sample information that the second initial state is the state of the environment after the first action is executed in the first initial state.
Specifically, the initial prediction model may be trained based on an experience playback mechanism and a pre-stored experience pool, a plurality of samples may be stored in the experience pool, and samples may be randomly sampled from the experience pool in the training process to generate training samples.
Each training sample may be denoted as experiments ti ═(s)i,ai,ri,si+1) Wherein s isiRepresenting a first initial state in the reinforcement learning process, aiRepresents a first action in a reinforcement learning process, riIs shown in a first initial state siExecute the first action aiFirst feedback, s, availablei+1Representing a second initial state in the reinforcement learning process.
In step S202, when the prediction environment is in the second initial state, after the sample information is displayed in the sample information display area, third prediction display feedback is given to the sample information by the users of all the information display platforms that have displayed the sample information, and when the prediction environment is in the second initial state, and when the sample information is not displayed in the sample information display area, fourth prediction display feedback is given to the sample information by the users of all the information display platforms that have displayed the sample information.
Specifically, a Q-function, Q(s), in reinforcement learning can be setiAnd t) represents the state s at time tiLower execution action aiThe maximum discount future reward that can be obtained can be specifically expressed as follows:
Q(si(t),ai(t))＝max Ri(t+1)
in the above expression, Q(s)i(t),ai(t)) represents the state s at time tiLower execution action aiMaximum discount future reward R at time t +1 availablei(t+1)。
Then, a first initial state s can be determined according to the Q-functioniAnd the action is to display the sample information in the sample information display area, calculate the maximum discount future reward and use the maximum discount future reward as the third prediction display feedback. Similarly, the first initial state s may be based on a Q-functioniAnd the action is that the sample information is not displayed in the sample information display area, and the maximum discount future reward is calculated and used as fourth prediction display feedback.
In step S203, a training criterion is determined according to the maximum value of the third prediction display feedback, the fourth prediction display feedback, and the first feedback.
In one embodiment of the present disclosure, the training basis may be determined according to the following expression.
Training reference + γ + above maximum
Wherein γ represents a preset discount coefficient, for example, the value of γ may be 0.8, 0.9, 1, and the like.
In step S204, the first initial state is input into the initial prediction model, and display feedback of the user of the sample information display platform on the sample information after the first action is executed when the environment is in the first initial state, which is predicted by the initial prediction model, is obtained as a second feedback.
Specifically, the sample prediction parameters may further include available display resources of the sample information, and in this case, when the first initial state is input into the initial prediction model, the step of: and inputting the sample region characteristics, the sample user characteristics, the sample information of all users of the information display platform displaying the sample information and available display resources of the sample information into the initial prediction model.
In this way, the available display resources of the sample information are used as state parameters included in the first initial state of the reinforcement learning, and the initial prediction model is trained based on the first initial state. Due to the fact that the number of state parameters needed in the training process is increased, the training accuracy of the initial prediction model and the accuracy of whether the subsequent prediction model predicts the sample information displayed in the sample information display area can be improved.
In step S205, the initial prediction model is trained based on the second feedback and the training reference until the training end condition is satisfied, and the trained initial prediction model is used as the prediction model.
The training end condition may be that the training iteration number reaches a preset iteration number, or that the convergence of the initial prediction model reaches a preset convergence standard.
When the initial prediction model is trained on the basis of the second feedback and the training benchmark, the difference between the second feedback and the training benchmark is calculated, and then parameters in the initial prediction model are adjusted according to the calculated difference, so that a prediction result obtained by predicting the initial prediction model is close to the training benchmark.
The reinforcement learning process can learn the rule that the information displayed in the information display area is matched with the user under two different conditions of displaying the information or not displaying the information, so that whether the target information is displayed in the first information display area or not is predicted based on the prediction model obtained through the training process, a more accurate prediction result can be obtained, the matching degree of the information displayed in the information display area and the user is further improved, the waste of display resources in the information display area is reduced, and the intelligence of information display is realized.
Fig. 3 is a flowchart illustrating another information presentation method according to an exemplary embodiment, and compared with the aforementioned embodiment shown in fig. 1, the present embodiment further includes the following steps S105 to S106.
In step S105, if the target information is displayed in the first information display area, display feedback of the user of the first information display platform on the target information is obtained.
After the target information is displayed in the first information display area, a user of the first information display platform may generate display feedback for the target information. In order to better track and understand the influence of the target information display in the first information display area on the display feedback, the display feedback of the user of the first information display platform on the target information can be periodically obtained.
In step S106, the exhibition feedback included in the target prediction parameter is updated according to the obtained exhibition feedback.
After the display feedback included in the target prediction parameter is updated according to the obtained display feedback, the target prediction parameter according to which whether the target information is displayed in the new information display area is predicted is more accurate after the notification for the idle information display area is received again next time.
In one embodiment of the present disclosure, a sum of the obtained exhibition feedback and the exhibition feedback included in the target prediction parameter may be calculated, and then the exhibition feedback included in the target prediction parameter is updated to the sum.
In another embodiment of the present disclosure, the display feedback included in the target prediction parameter may be updated in combination with the sliding window. That is, the display feedback obtained as described above is accumulated on the display feedback included in the target prediction parameter, and the display feedback obtained earliest is subtracted, so that the time length corresponding to the display feedback included in the target prediction parameter is ensured to be constant.
As can be seen from the above, in the solution provided in this embodiment, after the target information is displayed in the first information display area, the display feedback included in the target prediction parameter is updated based on the display feedback of the user of the first information display platform on the target information. Therefore, real-time updating of display feedback contained in the target prediction parameters can be realized, whether information display is carried out or not is convenient to predict based on the updated target prediction parameters subsequently, the accuracy of prediction is improved, the matching degree of displayed information in the information display area and users is further improved, and the waste of display resources in the information display area is reduced.
In an embodiment of the disclosure, after a first information display area in a first information display platform is in an idle state, a plurality of demanders may expect to display information in the first information display area, and after determining that target information is displayed in the first information display area according to a prediction result, in order to improve a probability that the target information is successfully displayed in the first information display area, the electronic device may further calculate a display intention parameter, and then request to display the target information in the first information display area of the first information display platform based on the display intention parameter.
The display intention parameter may be used to indicate a degree of intention that the target information is desired to be displayed in the first information display area.
Taking the advertisement information display as an example, the willingness display parameter may be a bid for displaying the advertisement information by a demand party, and the higher the bid is, the higher the willingness degree is represented.
The following describes an information presentation scheme provided by the embodiment of the present disclosure based on an advertisement publishing and presentation system including ADX, DSP and SSP, with reference to a signaling diagram shown in fig. 4.
The signalling diagram shown in fig. 4 comprises the following steps S401-S410.
In step S401, when the SSP finds that there is a free first information presentation area, the SSP transmits a first free notification to the ADX.
In step S402, after receiving the first idle notification, the ADX generates a second idle notification, where the second idle notification carries the first area characteristic of the first information display area and the first user characteristic of the user of the SSP.
Specifically, the first idle notification may carry a first region characteristic of the first information display region and a first user characteristic of a user of the SSP. In this case, the second idle notification may be generated according to the first area feature and the first user feature carried in the first idle notification.
In addition, the ADX may locally store the area characteristics of each information presentation area and the user characteristics of the user of each SSP in advance. The first idle notification may carry an identifier of an SSP, so that after the ADX receives the first idle notification, the ADX may carry the identifier, the area characteristics of the information display areas stored in advance, and the user characteristics of the users of the SSP, determine the first area characteristic and the first user characteristic, and further generate a second idle notification.
In step S403, the ADX sends a second idle notification to the DSP.
In step S404, the DSP determines a first prediction presentation feedback and a second prediction presentation feedback using a pre-trained prediction model with the first area characteristic, the first user characteristic, and the target prediction parameter as model inputs.
The target prediction parameters include: and the user of the information display platform with the displayed target information displays and feeds back the target information.
In step S405, the DSP determines whether the first prediction exhibition feedback is greater than the second prediction exhibition feedback, and if the first prediction exhibition feedback is greater than the second prediction exhibition feedback, performs steps S406, S408, and S409; if the first prediction presentation feedback is not greater than the second prediction presentation feedback, steps S407, S410 are performed.
In step S406, the DSP sends a display request to the ADX to display the target information in the first information display area.
In step S407, the DSP abandons the presentation of the target information in the first information presentation area.
In step S408, the ADX sends a confirmation display message to the DSP in response to the display request of the DSP to notify the DSP that the display is successful.
In step S409, the DSP transmits the target information to the SSP.
In step S410, the ADX sends a display failure message to the DSP in response to the display request of the DSP to notify the DSP of the display failure.
Corresponding to the information display method, the embodiment of the disclosure also provides an information display device.
FIG. 5 is a block diagram illustrating an information presentation device according to an example embodiment, the device comprising:
a notification receiving module 501 configured to receive a notification for notifying that there is a free first information presentation area on the first information presentation platform;
a feature obtaining module 502 configured to obtain a first region feature of the first information presentation region, a first user feature of a user of the first information presentation platform;
a parameter obtaining module 503 configured to obtain target prediction parameters of the target information, wherein the target prediction parameters include: the user of the second information display platform which displays the target information displays feedback of the target information;
a presentation determining module 504 configured to determine whether to present the target information in the first information presentation area according to the first area feature, the first user feature, and the target prediction parameter.
In an embodiment of the present disclosure, the presentation determining module 504 may be specifically configured to:
predicting first prediction display feedback of the target information, users of the second information display platforms and users of the first information display platform if the target information is displayed in the first information display area, and predicting second prediction display feedback of the target information, users of the second information display platforms and users of the second information display platforms if the target information is not displayed in the first information display area according to the first area characteristic, the first user characteristic and the target prediction parameter;
and determining whether the target information is displayed in the first information display area or not according to the first prediction display feedback and the second prediction display feedback.
In one embodiment of the present disclosure, the target prediction parameters further include: available presentation resources of the target information.
In one embodiment of the present disclosure, the display feedback is: and the user performs at least one of browsing operation, clicking operation and downloading operation on the information to generate feedback.
As can be seen from the above, when the scheme provided in the above embodiments is applied to information display, after being notified that the first information display platform has the idle first information display area, it is not directly determined to display the target information on the first information display platform, but it is determined whether to display the target information on the first information display platform according to the characteristics of the first information display area, the characteristics of the user of the first information display platform, and the display feedback of the user of the second information display platform having the target information displayed thereon. That is, in the solutions provided in the above embodiments, it is determined whether to display the target information in the first information display area based on the user characteristic of the first information display platform where the idle first information display area is located, the characteristic of the first information display area, and the historical display feedback information of the target information to be displayed, instead of directly displaying the target information when the idle information display area appears. The characteristics of the information display area, the users of the information display platform and the information to be displayed are considered, so that target information which is obviously unmatched with the users of the information display area and the information display platform can be filtered, namely, information display operation is not carried out, the matching degree of the displayed information and the users of the information display area and the information display platform is improved, and the waste of display resources of the information display area is reduced.
In an embodiment of the present disclosure, the display determining module 504 may be specifically configured to:
determining whether the target information is displayed in the first information display area or not through the prediction model by taking the first area characteristic, the first user characteristic and the target prediction parameter as input parameters of a pre-trained prediction model;
wherein the prediction model is: the model is obtained by performing reinforcement learning by using sample area characteristics of a sample information display area, sample user characteristics of a user of a sample information display platform to which the sample information display area belongs, and sample prediction parameters of the sample information as a state of an environment in reinforcement learning, and by using whether to request to display the sample information in the sample information display area as an action executed in the environment, wherein the sample prediction parameters comprise: and the user of the information display platform with the sample information displayed gives feedback on the display of the sample information.
In an embodiment of the present disclosure, the information displaying apparatus may further include:
a model training module configured to train the predictive model by:
obtaining a training sample, wherein the training sample comprises a first initial state, a first action, a first feedback, and a second initial state, the first initial state comprising: the sample region characteristic, the sample user characteristic, the sample prediction parameter, the first action representing: whether to request the sample information to be displayed in the sample information display area, wherein the first feedback is: a user of the sample information display platform displays feedback on the sample information, wherein the second initial state is a state of the environment after the first action is executed in the first initial state;
predicting third prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, after the sample information is displayed in the sample information display area, and predicting fourth prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, when the sample information is not displayed in the sample information display area;
determining a training benchmark according to the maximum value of the third prediction display feedback and the fourth prediction display feedback and the first feedback;
inputting the first initial state into an initial prediction model, and obtaining display feedback of the sample information, which is obtained by prediction of the initial prediction model and is obtained by a user of the sample information display platform after the first action is executed when the environment is in the first initial state, as second feedback;
and training the initial prediction model based on the second feedback and the training reference until a training end condition is met, and taking the trained initial prediction model as the prediction model.
The reinforcement learning process can learn the rule that the information displayed in the information display area is matched with the user under two different conditions of displaying the information or not displaying the information, so that whether the target information is displayed in the first information display area or not is predicted based on the prediction model obtained through the training process, a more accurate prediction result can be obtained, the matching degree of the information displayed in the information display area and the user is further improved, the waste of display resources in the information display area is reduced, and the intelligence of information display is realized.
In an embodiment of the present disclosure, referring to fig. 6, fig. 6 is a block diagram of another information display apparatus according to an exemplary embodiment, and compared with the foregoing embodiment shown in fig. 5, in this embodiment, the information display apparatus may further include:
a feedback obtaining module 505, configured to obtain display feedback of the target information from the user of the first information display platform if the target information is displayed in the first information display area;
a feedback update module 506 configured to update the exhibition feedback comprised in the target prediction parameter according to the obtained exhibition feedback.
As can be seen from the above, in the solution provided in this embodiment, after the target information is displayed in the first information display area, the display feedback included in the target prediction parameter is updated based on the display feedback of the user of the first information display platform on the target information. Therefore, real-time updating of display feedback contained in the target prediction parameters can be realized, whether information display is carried out or not is convenient to predict based on the updated target prediction parameters subsequently, the accuracy of prediction is improved, the matching degree of displayed information in the information display area and users is further improved, and the waste of display resources in the information display area is reduced.
An embodiment of the present disclosure further provides an electronic device, including: a processor, a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method provided by the embodiment of the disclosure.
In one embodiment of the present disclosure, a block diagram of an electronic device is provided as shown in fig. 7, the electronic device includes a processor 701, a communication interface 702, a memory 703 and a communication bus 704, wherein the processor 701, the communication interface 702, and the memory 703 are communicated with each other via the communication bus 704,
a memory 703 for storing a computer program;
the processor 701 is configured to implement any of the message display methods described in the foregoing method embodiments when executing the program stored in the memory 703.
The communication bus 704 mentioned in the above electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus 704 may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface 702 is used for communication between the above-described electronic apparatus and other apparatuses.
The Memory 703 may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory 703 may also be at least one memory device located remotely from the aforementioned processor.
The Processor 701 may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.
In yet another embodiment provided by the present disclosure, a storage medium is further provided, and when instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the steps of any one of the information presentation methods described above.
In yet another embodiment provided by the present disclosure, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the information presentation methods in the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. The procedures or functions described in accordance with the embodiments of the disclosure are, in whole or in part, generated when the computer program instructions are loaded and executed on a computer. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
All the embodiments in the present specification are described in a related manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the apparatus embodiment, the electronic device, the storage medium, and the computer program product embodiment, since they are substantially similar to the method embodiment, the description is relatively simple, and for the relevant points, reference may be made to the partial description of the method embodiment.
The above description is only for the preferred embodiment of the present application, and is not intended to limit the scope of the present application. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application are included in the protection scope of the present application.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. An information presentation method, the method comprising:
receiving a notification for notifying that a first information display area which is idle exists on a first information display platform;
obtaining a first region characteristic of the first information display region and a first user characteristic of a user of the first information display platform;
obtaining target prediction parameters of target information, wherein the target prediction parameters comprise: the user of the second information display platform which displays the target information displays feedback of the target information;
and determining whether the target information is displayed in the first information display area or not according to the first area characteristic, the first user characteristic and the target prediction parameter.
2. The method of claim 1, wherein the determining whether to display the target information in the first information display area according to the first area feature, the first user feature and the target prediction parameter comprises:
predicting first prediction display feedback of the target information, users of the second information display platforms and users of the first information display platform if the target information is displayed in the first information display area, and predicting second prediction display feedback of the target information, users of the second information display platforms and users of the second information display platforms if the target information is not displayed in the first information display area according to the first area characteristic, the first user characteristic and the target prediction parameter;
and determining whether the target information is displayed in the first information display area or not according to the first prediction display feedback and the second prediction display feedback.
3. The information presentation method according to claim 1, wherein the determining whether to present the target information in the first information presentation area according to the first area feature, the first user feature, and the target prediction parameter comprises:
determining whether the target information is displayed in the first information display area or not through the prediction model by taking the first area characteristic, the first user characteristic and the target prediction parameter as input parameters of a pre-trained prediction model;
wherein the prediction model is: the model is obtained by performing reinforcement learning by using sample area characteristics of a sample information display area, sample user characteristics of a user of a sample information display platform to which the sample information display area belongs, and sample prediction parameters of the sample information as a state of an environment in reinforcement learning, and by using whether to request to display the sample information in the sample information display area as an action executed in the environment, wherein the sample prediction parameters comprise: and the user of the information display platform with the sample information displayed gives feedback on the display of the sample information.
4. The information presentation method of claim 3, wherein the predictive model is trained by:
obtaining a training sample, wherein the training sample comprises a first initial state, a first action, a first feedback, and a second initial state, the first initial state comprising: the sample region characteristic, the sample user characteristic, the sample prediction parameter, the first action representing: whether to request the sample information to be displayed in the sample information display area, wherein the first feedback is: a user of the sample information display platform displays feedback on the sample information, wherein the second initial state is a state of the environment after the first action is executed in the first initial state;
predicting third prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, after the sample information is displayed in the sample information display area, and predicting fourth prediction display feedback of the sample information by all users of the information display platform which has displayed the sample information when the environment is in the second initial state, when the sample information is not displayed in the sample information display area;
determining a training benchmark according to the maximum value of the third prediction display feedback and the fourth prediction display feedback and the first feedback;
inputting the first initial state into an initial prediction model, and obtaining display feedback of the sample information, which is obtained by prediction of the initial prediction model and is obtained by a user of the sample information display platform after the first action is executed when the environment is in the first initial state, as second feedback;
and training the initial prediction model based on the second feedback and the training reference until a training end condition is met, and taking the trained initial prediction model as the prediction model.
5. The information presentation method according to any one of claims 1 to 4,
the target prediction parameters further include: available presentation resources of the target information.
6. The information presentation method according to any one of claims 1 to 4, wherein the method further comprises:
if the target information is displayed in the first information display area, display feedback of a user of the first information display platform on the target information is obtained;
and updating the display feedback included in the target prediction parameter according to the obtained display feedback.
7. The information presentation method according to any one of claims 1 to 4,
the display feedback is: and the user performs at least one of browsing operation, clicking operation and downloading operation on the information to generate feedback.
8. An information presentation device, the device comprising:
a notification receiving module configured to receive a notification for notifying that there is a free first information presentation area on the first information presentation platform;
a feature obtaining module configured to obtain a first region feature of the first information presentation region, a first user feature of a user of the first information presentation platform;
a parameter obtaining module configured to obtain target prediction parameters of target information, wherein the target prediction parameters include: the user of the second information display platform which displays the target information displays feedback of the target information;
and the display determining module is configured to determine whether the target information is displayed in the first information display area according to the first area characteristic, the first user characteristic and the target prediction parameter.
9. An electronic device, comprising: a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 7.
10. A storage medium in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 7.
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