CN112967084A

CN112967084A - Life service information pushing method and device, server and storage medium

Info

Publication number: CN112967084A
Application number: CN202110163776.5A
Authority: CN
Inventors: 舒忠明
Original assignee: Beijing Sankuai Online Technology Co Ltd
Current assignee: Beijing Sankuai Online Technology Co Ltd
Priority date: 2021-02-05
Filing date: 2021-02-05
Publication date: 2021-06-15

Abstract

The application provides a method and a device for pushing life service information, a server and a storage medium, and belongs to the technical field of internet. The method comprises the following steps: obtaining commemorative day information with a plurality of account information marked, wherein the commemorative day information with any account information marked is determined based on comment information published in an internet platform by any account information; determining target account information based on the commemorative day information marked by the plurality of account information, wherein the target account information is the commemorative day information and is used for indicating that the account information of the commemorative day exists in a first preset time length in the future; and pushing the life service information to the target account information. Because the life service information is pushed to the user about to pass the memorial days according to the memorial day information marked by the plurality of account information, when the user receives the pushed life service information, the user can select a life item suitable for the user to book according to the pushed life service information, and the effectiveness of the pushed life service information is improved.

Description

Life service information pushing method and device, server and storage medium

Technical Field

The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for pushing life service information, a server, and a storage medium.

Background

With the rapid development of internet technology, more and more life items are provided by internet platforms, such as hotel services, catering services, and travel services. In order to improve the probability that life items are predetermined, the internet platform can also actively push service information of the life items to the user.

In the related art, the internet platform periodically pushes the living service information to the users, and the push objects are the users who have caught the user information in the internet platform. However, since these users may need to subscribe to a life item only occasionally, the periodically pushed life service information is often ignored as spam by the users, and thus the effectiveness of the internet platform periodically pushing life service information to the users is poor.

Disclosure of Invention

The embodiment of the application provides a method and a device for pushing life service information, a server and a storage medium, which can improve the effectiveness of pushing life service information. The technical scheme is as follows:

according to an aspect of the embodiments of the present application, there is provided a method for pushing life service information, the method including:

obtaining commemorative day information with a plurality of account information marked, wherein the commemorative day information with any account information marked is determined based on comment information published by any account information history;

determining target account information based on the commemorative day information marked by the plurality of account information, wherein the target account information is commemorative day information and is used for indicating that account information of commemorative days exist in a first preset time length in the future;

and pushing life service information to the target account information.

In a possible implementation manner, the process of marking commemorative day information by any account information includes:

obtaining comment information which is historically published by any account information;

determining a label of a commemorative day based on the comment information;

determining first time information corresponding to the commemorative day label, wherein the first time information is used for representing the occurrence time of the commemorative day label;

and forming the commemorative day information by the commemorative day label and the first time information.

In another possible implementation manner, the determining a commemorative day tag based on the comment information includes:

acquiring a first target keyword from the comment information, wherein the first target keyword is a keyword for representing a memorial day;

determining the commemorative day label based on the first target keyword.

In another possible implementation manner, the determining the label of the anniversary based on the first target keyword includes:

if the first target keyword is a commemorative day keyword, taking the first target keyword as a commemorative day label; alternatively, the first and second electrodes may be,

and if the first target keyword is not the commemorative day keyword, performing semantic analysis on the comment information to obtain the commemorative day label.

In another possible implementation manner, the determining the first time information corresponding to the commemorative day tag includes:

acquiring a second target keyword from the comment information, wherein the second target keyword is a keyword for representing time information;

acquiring second time information for publishing the comment information;

and determining first time information corresponding to the commemorative day label based on the second time information and the second target keyword.

In another possible implementation manner, the determining, based on the second time information and the second target keyword, first time information corresponding to the commemorative day tag includes:

if the second target keyword is used for representing that the time for publishing the comment information is the occurrence time of the commemorative day tag, taking the second time information as first time information corresponding to the commemorative day tag; alternatively, the first and second electrodes may be,

and if the second target keyword is used for representing that the time for publishing the comment information is not the occurrence time of the commemorative day label, advancing the second time information by a second preset time length to obtain first time information corresponding to the commemorative day label.

In another possible implementation manner, the pushing of the living service information to the target account information includes:

determining an interest tag corresponding to the target account information;

determining a first life item that the interest tag matches;

and pushing the living service information of the first living item to the target account information.

In another possible implementation manner, the determining the interest tag corresponding to the target account information includes:

acquiring service record information of the target account information, wherein the service record information is the record information of life items acquired by the target account information history;

and mining the interest tag of the target account information based on the service record information to obtain the interest tag.

acquiring a second life project and target comment information, wherein the second life project is a life project acquired by the target account information history, and the target comment information is comment information issued by the target account information aiming at the second life project;

and mining the interest tag of the target account information based on the comment information to obtain the interest tag.

In another possible implementation manner, the mining of interest tags for the target account information based on the comment information to obtain the interest tags includes:

acquiring a target image from the comment information, and identifying user information from the target image;

and determining the interest tag matched with the user information based on the user information.

determining a commemorative day label marked by the target account information based on the commemorative day information marked by the target account information;

acquiring a third life project matched with the commemorative day label;

and pushing the living service information matched with the third living project to the target account information.

acquiring merchant account information associated with an Internet platform;

and pushing the target account information to the merchant account information, wherein the merchant account information is used for pushing the life service information associated with the merchant account information for the target account information.

acquiring target position information registered by the account information;

acquiring a fourth life project based on the target position information, wherein the distance between the position information of the fourth life project and the target position information is smaller than a preset distance;

and pushing the life service information matched with the fourth life project to the target account information.

According to another aspect of the embodiments of the present application, there is provided a push apparatus for life service information, the apparatus including:

the acquisition module is used for acquiring commemorative day information with a plurality of account information marked, and the commemorative day information with any account information marked is determined based on comment information published by any account information history;

the determining module is used for determining target account information based on the commemorative day information marked by the plurality of account information, wherein the target account information is the commemorative day information and is used for indicating that account information of commemorative days exists in a first preset time length in the future;

and the pushing module is used for pushing the life service information to the target account information.

In one possible implementation manner, the obtaining module includes:

the acquisition unit is used for acquiring comment information which is historically published by any account information;

a first determination unit configured to determine a label of a commemorative day based on the comment information;

a second determination unit, configured to determine first time information corresponding to the commemorative day tag, where the first time information is used to indicate a time of occurrence of the commemorative day tag;

and the composition unit is used for composing the commemorative day label and the first time information into the commemorative day information.

In another possible implementation manner, the first determining unit is configured to obtain a first target keyword from the comment information, where the first target keyword is a keyword used for representing a anniversary; determining the commemorative day label based on the first target keyword.

In another possible implementation manner, the first determining unit is configured to use the first target keyword as the commemorative day tag if the first target keyword is a commemorative day keyword; or if the first target keyword is not a commemorative day keyword, performing semantic analysis on the comment information to obtain the commemorative day label.

In another possible implementation manner, the second determining unit is configured to obtain a second target keyword from the comment information, where the second target keyword is a keyword used for representing time information; acquiring second time information for publishing the comment information; and determining first time information corresponding to the commemorative day label based on the second time information and the second target keyword.

In another possible implementation manner, the second determining unit is configured to use the second time information as the first time information corresponding to the commemorative day tag if the second target keyword is used to indicate that the time for posting the comment information is the occurrence time of the commemorative day tag; or if the second target keyword is used for indicating that the time for publishing the comment information is not the occurrence time of the commemorative day tag, advancing the second time information by a second preset time length to obtain first time information corresponding to the commemorative day tag.

In another possible implementation manner, the pushing module includes:

a third determining unit, configured to determine an interest tag corresponding to the target account information;

a fourth determination unit for determining the first living item matched with the interest tag;

and the pushing unit is used for pushing the living service information of the first living item to the target account information.

In another possible implementation manner, the third determining unit is configured to obtain service record information of the target account information, where the service record information is record information of a life item historically obtained by the target account information; and mining the interest tag of the target account information based on the service record information to obtain the interest tag.

In another possible implementation manner, the third determining unit is configured to obtain a second life item and target comment information, where the second life item is a life item obtained by the target account information history, and the target comment information is comment information issued by the target account information for the second life item history; and mining the interest tag of the target account information based on the comment information to obtain the interest tag.

In another possible implementation manner, the third determining unit is configured to obtain a target image from the comment information, and identify user information from the target image; and determining the interest tag matched with the user information based on the user information.

In another possible implementation manner, the pushing module is further configured to determine a commemorative day tag marked with the target account information based on the commemorative day information marked with the target account information; acquiring a third life project matched with the commemorative day label; and pushing the living service information matched with the third living project to the target account information.

In another possible implementation manner, the push module is further configured to obtain merchant account information associated with the internet platform; and pushing the target account information to the merchant account information, wherein the merchant account information is used for pushing the life service information associated with the merchant account information for the target account information.

In another possible implementation manner, the push module is further configured to acquire target location information registered by the account information; acquiring a fourth life project based on the target position information, wherein the distance between the position information of the fourth life project and the target position information is smaller than a preset distance; and pushing the life service information matched with the fourth life project to the target account information.

According to another aspect of embodiments of the present application, there is provided a server, including: the information pushing method comprises a processor and a memory, wherein at least one program code is stored in the memory, and the at least one program code is loaded by the processor and executed to realize the operation of the information pushing method in any one of the above possible implementation modes.

According to another aspect of embodiments of the present application, there is provided a computer-readable storage medium having at least one program code stored therein, where the at least one program code is loaded and executed by a processor to implement the operations in the method for pushing life service information according to any one of the above-mentioned possible implementation manners.

According to another aspect of embodiments of the present application, there is provided a computer program product or a computer program comprising computer program code stored in a computer readable storage medium. The processor of the computer device reads the computer program code from the computer readable storage medium, and the processor executes the computer program code to make the computer device execute the operation in the method for pushing the life service information according to any one of the above possible implementation manners.

The technical scheme provided by the embodiment of the application has the beneficial effects that at least:

the embodiment of the application provides a method for pushing life service information, because life service information is pushed to a user about to pass a memorial day according to commemorative day information marked by a plurality of account information, and the user can book life items with high probability in order to celebrate the commemorative day, when the user receives the pushed life service information, the user can select the life items suitable for the user to book according to the pushed life service information, and therefore the effectiveness of the pushed life service information is improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic illustration of an implementation environment provided by an embodiment of the present application;

fig. 2 is a flowchart of a method for pushing life service information according to an embodiment of the present application;

FIG. 3 is a flow chart of a method for determining anniversary information provided by an embodiment of the present application;

fig. 4 is a schematic diagram of a method for pushing life service information according to an embodiment of the present application;

fig. 5 is a flowchart of a method for pushing life service information according to an embodiment of the present application;

fig. 6 is a block diagram illustrating a structure of a living service information pushing apparatus according to an embodiment of the present application;

fig. 7 is a block diagram illustrating a structure of a living service information pushing apparatus according to an embodiment of the present application;

fig. 8 is a block diagram of a server according to an embodiment of the present disclosure.

Detailed Description

To make the objects, technical solutions and advantages of the present application more clear, embodiments of the present application will be described in further detail below with reference to the accompanying drawings.

Fig. 1 is a schematic diagram of an implementation environment provided by an embodiment of the present application. Referring to fig. 1, the implementation environment includes a terminal 101 and a server 102.

The terminal 101 and the server 102 are connected via a wireless or wired network. Moreover, a target client for providing a service by the server 102 may be installed on the terminal 101, and a user corresponding to the terminal 101 may implement functions such as data transmission and information interaction with the server 102 through the target client. In one possible implementation manner, the target client may be a client installed on the terminal 101 and including a living service information pushing function. For example, the target client may be a shopping application, a taxi application, or a take-away application, among others.

The terminal 101 may be an electronic device with a positioning function, such as a mobile phone and a tablet computer. The server 102 may be a server, a server cluster composed of a plurality of servers, or a cloud computing service center.

In a possible implementation manner, a user registers account information on a target client based on a terminal 101, a server 102 acquires the account information registered by the user, and pushes life service information to the account information; the terminal 101 receives the living service information pushed by the server 102, and selects a suitable living item for reservation based on the pushed living service information.

It should be noted that the life service information pushed by the server to the account information may be online life items, for example, information about reserving flowers. At this time, the terminal 101 can directly select and reserve a suitable flower on line based on the pushed information of reserving flowers. In another possible implementation manner, the living service information pushed by the server to the account information may also be an offline living item, for example, tourist item information. At this time, the terminal 101 may directly book the travel item of the XX scenic spot online based on the pushed travel item information, or may book the travel item of the XX scenic spot online by telephone, store-to-store consultation, or the like based on the pushed travel item information.

Fig. 2 is a flowchart of an information pushing method according to an embodiment of the present application. Referring to fig. 2, the information push method includes the following steps:

201. obtaining commemorative day information with a plurality of account information marked, wherein the commemorative day information with any account information marked is determined based on comment information published by any account information history.

202. And determining target account information based on the commemorative day information marked by the plurality of account information, wherein the target account information is the commemorative day information and is used for indicating that the account information of the commemorative day exists in a first preset time length in the future.

203. And pushing the life service information to the target account information.

In one possible implementation manner, the process of marking the commemorative day information by any account information comprises the following steps:

determining a label of a commemorative day based on the comment information;

In another possible implementation, determining a commemorative day tag based on the review information includes:

based on the first target keyword, a commemorative day tag is determined.

In the embodiment of the application, the server acquires the first target keyword representing the anniversary from the comment information, and then the type of the anniversary can be accurately determined according to the first target keyword, so that the effectiveness of the acquired first target keyword is improved.

In another possible implementation manner, determining a label of a commemorative day based on the first target keyword includes:

and if the first target keyword is not the commemorative day keyword, performing semantic analysis on the comment information to obtain a commemorative day label.

In the embodiment of the application, when the first target keyword is the commemorative day keyword, the server directly takes the first target keyword as the commemorative day label, so that the efficiency of determining the commemorative day label is improved; when the first target keyword is not the commemorative day keyword, the server can perform semantic analysis on the comment information, determine the commemorative day related to the first target keyword, and further determine the commemorative day label according to the commemorative day. Therefore, the server can carry out flexible classification processing according to whether the first target keyword is the commemorative day keyword or not, the efficiency of determining the commemorative day label is improved, and the intelligence of determining the commemorative day label is also improved.

In another possible implementation manner, determining first time information corresponding to the commemorative day label includes:

acquiring second time information for posting comment information;

In the embodiment of the application, the server determines the first time information corresponding to the commemorative day label according to the time when the comment information is published and the keyword indicating the time information in the comment information, namely, the server determines the first time information from two dimensions of the time when the comment is published and the comment content, so that the accuracy of the determined first time information is improved.

In another possible implementation manner, determining the first time information corresponding to the commemorative day label based on the second time information and the second target keyword includes:

if the second target keyword is used for representing that the time for posting the comment information is the occurrence time of the commemorative day label, taking the second time information as first time information corresponding to the commemorative day label; alternatively, the first and second electrodes may be,

if the second target keyword is used for representing that the time for publishing the comment information is not the occurrence time of the commemorative day label, the second time information is advanced by a second preset time length to obtain first time information corresponding to the commemorative day label.

determining an interest tag corresponding to the target account information;

determining a first life item matched by the interest tag;

In the embodiment of the application, because the first life item is pushed to the target account information through the interest tag corresponding to the target account information and is matched with the interest tag, the probability that the first life item is a life item interested by the target account information is high, the probability that the target account information subscribes to the life item is improved, and the effectiveness of the pushed life service information is improved.

In another possible implementation manner, determining an interest tag corresponding to the target account information includes:

acquiring service record information of the target account information, wherein the service record information is the record information of the life project acquired by the target account information history;

In the embodiment of the application, the interest tag corresponding to the target account information is determined according to the life item selected before the target account information through the service record information of the target account information, and the life item selected before the target account information is a life item which is interested by the user with a high probability, so that the accuracy of the determined interest tag is improved.

and mining the interest tags of the target account information based on the comment information to obtain the interest tags.

In the embodiment of the application, the interest tag corresponding to the target account information is determined according to the comment information published by the target account information for the life project, and the comment information can directly feed back whether the user is interested in the life project, so that the accuracy of determining the interest tag corresponding to the target account information is improved.

In another possible implementation manner, based on the comment information, performing interest tag mining on the target account information to obtain an interest tag, including:

and determining interest tags matched with the user information based on the user information.

In the embodiment of the application, the user information is identified from the target image, and then the interest tag mining is carried out on the target account information according to the user information, so that the obtained interest tag can be matched with the user information, the interest tag is interested in the target account information with a high probability, and the accuracy of the determined interest tag is improved.

acquiring a third life project matched with the label of the commemorative day;

In the embodiment of the application, because the life item pushed to the target account information by the server is related to the anniversary, when the target account information receives the pushed life item, the life item can be booked at a high probability, and the effectiveness of the pushed life service information is improved.

acquiring merchant account information associated with an Internet platform;

and pushing target account information to the merchant account information, wherein the merchant account information is used for pushing life service information associated with the merchant account information for the target account information.

In the embodiment of the application, the life item pushed to the target account information by the server is a preferential life item, so that the life item can be reserved probably when the target account information receives the pushed life item, and the effectiveness of the pushed life service information is improved.

acquiring target position information registered by account information;

In the embodiment of the application, because the life items pushed to the target account information by the server are life items close to the user, and the life items close to the user are convenient for the user to consume, when the target account information receives the pushed life items, the life items can be reserved at a high probability, and the effectiveness of the pushed life service information is further improved.

Fig. 3 is a flowchart of a method for determining information of a anniversary according to an embodiment of the present disclosure. In the embodiment of the present application, explanation is given taking an example in which information of a memorial day of account information is determined according to comment information issued by account information history. Referring to fig. 3, the method comprises the steps of:

301. the server acquires comment information which is published by any account information history.

And the user corresponding to any account information can issue comment information on the subscribed life items through the terminal. The comment information includes at least one of character information and image information.

The server may update any historical comment information issued by any account information in real time, or update any historical comment information issued by any account information at intervals.

In a possible implementation manner, the server updates comment information published by any account information history in real time. Correspondingly, the method comprises the following steps: and responding to any account information to issue comment information, and the server receives the comment information, updates the comment information issued by the account information and obtains the comment information issued by any account information history.

In the embodiment of the application, the server updates the comment information which is published by any account information in the history in real time, so that when the comment information is published by any account information, the comment information which is published by the history can be updated in time, and the timeliness of the obtained comment information is improved.

In another possible implementation manner, the server updates comment information published by any account information history at intervals. Correspondingly, the method comprises the following steps: responding to any account information to issue comment information, receiving the comment information by the server, and caching the received comment information; and responding to the fact that the time interval between the current time and the time of obtaining the comment information last time reaches a first preset period, the server obtains the comment information received in the first preset period, updates the comment information published by any account information history, and obtains the comment information published by any account information history. Wherein, the first preset period may be any value between 1min and 30min, for example, 5min, 10min, 15min, etc.; in the embodiment of the present application, the value of the first preset period is not specifically limited, and may be set and modified as needed.

In the embodiment of the application, the server periodically updates the comment information historically issued by any account information, so that the comment information historically issued by any account information in a certain time period can be acquired when the server updates the comment information every time, the number of the acquired comment information is increased, and the efficiency of acquiring the comment information is further improved.

In a possible implementation manner, before the server obtains the comment information, the server may also verify the validity of the comment information issued by any account information, and in response to the validity verification passing, the server obtains the comment information issued by the account information.

The method comprises the following steps of verifying the validity of comment information published by any account information: the server carries out word segmentation processing on the comment information published by any account information to obtain a plurality of keywords, and determines that the comment information published by the account information is valid in response to the fact that the plurality of keywords contain keywords for representing anniversaries; and in response to the fact that the keywords for representing the anniversary are not contained in the keywords, determining that the comment information published by the account information is invalid.

302. The server determines a label of a commemorative day based on the review information.

There may be a plurality of anniversaries for each user, and anniversaries tags are used to indicate the types of anniversaries, enabling distinction between different anniversaries. Optionally, the commemorative day label includes at least one of a wedding commemorative day, a birthday, an entrepreneurship commemorative day, and an love commemorative day.

In one possible implementation, the server determines the label of the commemorative day according to the keyword in the comment information. Correspondingly, the method comprises the following steps: the server acquires a first target keyword from the comment information; based on the first target keyword, a commemorative day tag is determined.

In one possible implementation, the first target keyword is a keyword for representing a anniversary. Correspondingly, the step of acquiring the first target keyword from the comment information by the server is as follows: the server carries out word segmentation processing on the comment information to obtain a plurality of words, and keywords related to the memorial days are selected from the plurality of words to obtain first target keywords. For example, the first target keyword is "wedding anniversary".

The server determines the commemorative day label to have the following two implementation modes based on the first target keyword:

the first method comprises the following steps: the first target keyword is a commemorative day keyword, and the server takes the first target keyword as a commemorative day tag.

For example, the first target keyword is "wedding anniversary", and the server takes the wedding anniversary as an anniversary tag; for another example, the first target keyword is 'love souvenir day', and the server takes the love souvenir day as a souvenir day label; as another example, the first target keyword is "birthday" and the server takes the birthday as a label for the anniversary.

In the embodiment of the application, when the first target keyword is the commemorative day keyword, the server directly takes the first target keyword as the commemorative day tag, namely, the server can obtain the commemorative day tag without analyzing and processing the first target keyword, so that the efficiency of determining the commemorative day tag is improved.

And the second method comprises the following steps: and if the first target keyword is not the commemorative day keyword, the server performs semantic analysis on the comment information to obtain a commemorative day label.

In one possible implementation, the server performs semantic analysis on the comment information, determines a memorial day related to the first target keyword, and takes the memorial day as a memorial day label.

For example, the first target keyword is "forensics", and the server determines that a memorial day related to "forensics" is a wedding memorial day, and takes the wedding memorial day as a memorial day label. For another example, the first target keyword is "together", the server determines that a memorial day related to "together" is a love memorial day, and the love memorial day is used as a memorial day label. As another example, the first target keyword is "year of year", the server determines that a birthday related to "year of year" is a birthday, and takes the birthday as a label for the birthday.

In the embodiment of the application, when the first target keyword is not the commemorative day keyword, the server can perform semantic analysis on the comment information, determine the commemorative day related to the first target keyword, and further determine the commemorative day label according to the commemorative day, so that the intelligence of determining the commemorative day label is improved.

303. The server determines first time information corresponding to the commemorative day label.

The first time information is used to indicate the occurrence time of the memorial day tag. For example, if the wedding anniversary is 10 month 1, the first time information is 10 month 1.

In a possible implementation manner, the step of the server determining the first time information corresponding to the commemorative day label is as follows: the server acquires a second target keyword from the comment information; acquiring second time information for posting comment information; and determining first time information corresponding to the commemorative day label based on the second time information and the second target keyword. And the second time information is the time when the comment information is published. For example, if the time when the comment information is posted is 5 month 1, the second time information is 5 month 1.

The server can acquire the first target keyword and the second target keyword from the comment information at the same time; or the first target keyword may be obtained from the comment information first, and then the second target keyword may be obtained from the comment information.

In one possible implementation, the second target keyword is a keyword for representing time information; for example, today, yesterday, last week, etc. Correspondingly, the step of obtaining the second target keyword from the comment information by the server is as follows: the server carries out word segmentation processing on the comment information to obtain a plurality of words, and selects keywords related to the time information from the plurality of words to obtain second target keywords.

In a possible implementation manner, the server can flexibly determine the time of the anniversary according to different situations of the second target keywords. Correspondingly, the server determines the first time information corresponding to the commemorative day label based on the second time information and the second target keyword, and the server has the following two implementation modes:

first, the second target keyword is used to indicate that the time for posting the comment information is the occurrence time of the commemorative day tag, and the server takes the second time information as the first time information corresponding to the commemorative day tag. For example, the second target keyword is "today", indicating that the time at which the comment information is posted is the occurrence time of the commemorative day tag.

In the embodiment of the application, when the second target keyword is used for indicating that the time for posting the comment information is the occurrence time of the commemorative day tag, the server directly takes the second time information as the first time information corresponding to the commemorative day tag, so that the efficiency of determining the first time information is improved.

And secondly, the second target keyword is used for representing that the time for publishing the comment information is not the occurrence time of the commemorative day label, and the second time information is advanced by a second preset time length to obtain the first time information corresponding to the commemorative day label. For example, the second target keyword is "last Monday", indicating that the time at which the comment information is posted is not the occurrence time of the commemorative day tag.

In a possible implementation manner, the server may determine a time difference between the time of posting the comment information and the occurrence time of the commemorative day tag according to the second target keyword, and use the time difference as a second preset time length. For example, the second target keyword is "yesterday", the service determines that a time difference between a time when the comment information is published and an occurrence time of the commemorative day tag is 1 day, and determines that the second preset duration is 1 day, according to the second target keyword "yesterday".

In the embodiment of the application, even if the time for publishing the comment information is not the occurrence time of the commemorative day label, the server can also advance the second time information by a second preset time length to obtain the first time information corresponding to the commemorative day label, so that the intelligence for determining the first time information corresponding to the commemorative day label is improved.

It should be noted that, when the comment information does not include the second target keyword indicating the time information, the server takes the time when the comment information is posted as the first time information corresponding to the commemorative day tag.

For example, if the comment information is "a delicious meal for a wedding anniversary" and the comment information does not include the second target keyword indicating the time information, the server sets the time when the comment information is posted as the time of anniversary.

In the embodiment of the application, even if the comment information does not include the second target keyword representing the time information, the server can determine the first time information corresponding to the commemorative day label according to the time when the comment information is published, so that the intelligence of determining the first time information corresponding to the commemorative day label is improved.

304. The server enables the commemorative day label and the first time information to form commemorative day information.

Wherein, a commemorative day label corresponds a first time information. The number of the commemorative day tags and the first time information included in the commemorative day information may be one or more.

For example, the label of the memorial day is "wedding memorial day", the first time information is "10 month 1", and the server combines "wedding memorial day" and "10 month 1" into memorial day information "wedding memorial day is 10 month 1".

It should be noted that the information of the commemorative days corresponding to the information of the plurality of account numbers is different, and one account number corresponds to one information of the commemorative days. In a possible implementation manner, for any account information, the server determines the memorial day information marked by the account information through the steps 301 to 304, and obtains the memorial day information marked by a plurality of account information.

Fig. 4 is a flowchart of an information pushing method according to an embodiment of the present application. Referring to fig. 4, the information push method includes the following steps:

401. the server acquires the commemorative day information marked by the plurality of account information.

The commemorative day information marked by any account information is determined based on comment information published by any account information history.

In a possible implementation manner, after the server forms the commemorative day information with the commemorative day tag corresponding to the account information and the first time information for each account information, the server directly acquires the commemorative day information marked with the account information to obtain the commemorative day information marked with a plurality of account information.

In another possible implementation manner, after the server forms the commemorative day information by the commemorative day tag and the first time information for each account information, the server stores the commemorative day information marked by the account information. In one possible implementation mode, in response to that the stored commemorative day information reaches a preset number, the server acquires a plurality of commemorative day information to obtain commemorative day information with a plurality of account information marked; the preset number may be any number between 100 and 1000, for example, 100, 200, 300, etc.; in the embodiment of the present application, the numerical value of the preset number is not specifically limited, and may be set and modified as needed.

In another possible implementation, referring to fig. 5, the server periodically acquires information on a plurality of commemorative days with account information marked. Correspondingly, the method comprises the following steps: and responding to the time for storing the commemorative day information to reach a third preset time, and acquiring a plurality of commemorative day information by the server to obtain the commemorative day information marked by a plurality of account information. Wherein, the third preset time period may be any value between 1min and 30min, for example, 5min, 10min, 15min, and the like; in the embodiment of the present application, the value of the third preset time period is not specifically limited, and may be set and modified as needed.

402. The server determines target account information based on the commemorative day information marked by the plurality of account information.

In one possible implementation manner, the target account information is commemorative day information used for indicating that account information of commemorative days exists in a first preset time length in the future. Correspondingly, the method comprises the following steps: the server determines the commemorative day of each account information based on the commemorative day information marked by the plurality of account information; and according to the commemorative day of each account information, selecting target account information of the commemorative day in a first preset time length in the future from the plurality of account information. The first preset time period may be any value between 1 day and 30 days, for example, 1 day, one week, one month, etc.; in the embodiment of the present application, the value of the first preset duration is not specifically limited, and may be set and modified as needed.

For example, with continued reference to FIG. 5, the server determines whether there is target account information for an upcoming anniversary based on the memorial day information for which each account information is flagged. If the target account information about the upcoming anniversary exists, pushing life service information to the target account information; and ending if the target account information of the upcoming anniversary does not exist.

Optionally, the step of selecting, by the server, the target account information of the anniversary within the first preset time length in the future from the plurality of account information according to the anniversary of each account information includes: the server responds to the existence of the commemorative day in a first preset time in the future according to the commemorative day of each account information, and determines that the account information is target account information; or, in response to the fact that the commemorative day does not exist within the first preset time length in the future, determining that the account information is not the target account information.

In the embodiment of the application, the target account information is the account information about the day about to take the souvenir, so when the server pushes the life service information to the target account information, the life service information can be read by the target account information with high probability, and a proper life project is selected from the life service information for reservation according to the pushed life service information, so that the effectiveness of the pushed life service information is improved.

403. The server determines a target life item.

The life items can be hotel services, catering services, travel services, traffic services and the like.

In one possible implementation, the target life item includes at least one of a first life item, a third life item, a fourth life item, and a fifth life item.

The server determines the target life project in the following four ways:

in a first implementation manner, a server pushes a life item in which target account information is interested to the target account information. Correspondingly, the method comprises the following steps: the server determines an interest tag corresponding to the target account information; a first life item matching the interest tag is determined.

In a possible implementation manner, the server determines the interest tag corresponding to the target account information according to the service record information of the target account information. The service record information is the record information of the life project acquired by the target account information history. Correspondingly, the step of determining the interest tag corresponding to the target account information by the server is as follows: the server acquires service record information of the target account information, and performs interest tag mining on the target account information based on the service record information to obtain an interest tag.

It should be noted that the service record information may be record information of all life items acquired by the target account information history, or may be record information of life items within a fourth preset time period before the target account information history is acquired. The fourth preset time period may be any value between 1 month and 36 months, for example, 6 months, 12 months, 24 months, etc.; in the embodiment of the present application, the value of the fourth preset duration is not specifically limited, and may be set and modified as needed.

In one possible implementation, the service record information includes the number of bookings for each life item. Correspondingly, the server performs interest tag mining on the target account information based on the service record information, and the step of obtaining the interest tag is as follows: the server determines the interest tag of the target account information of the life item with the highest booking frequency according to the booking frequency of each life item.

In another possible implementation manner, the server determines an interest tag corresponding to the target account information according to comment information issued by the target account information for the life project. Correspondingly, the step of determining the interest tag corresponding to the target account information by the server is as follows: the server acquires a second life project and target comment information, wherein the second life project is a life project acquired by target account information history, and the target comment information is comment information issued by the target account information aiming at the second life project; and mining the interest tag of the target account information based on the target comment information to obtain the interest tag.

It should be noted that, the probability of life items in which different types of users are interested is different, and the server may perform interest tag mining on the target account information according to the user information.

In a possible implementation manner, the comment information includes an image, and the server obtains the user information by performing image recognition on the image. Correspondingly, the server performs interest tag mining on the target account information based on the target comment information, and the step of obtaining the interest tag is as follows: the server acquires a target image from the comment information and identifies user information from the target image; and determining interest tags matched with the user information based on the user information. The image may be a head portrait corresponding to the target account information or a comment photo uploaded for the service item. Optionally, the comment photo is a photo including a user avatar and a service item environment. For example, a review photo is a photo of a user at a tourist attraction.

In one possible implementation, the user information includes at least one of a gender, an age group, and an emotional state of the user. Wherein, the age groups are teenagers, adolescents, middle-aged and elderly people respectively; emotional states are individual and non-individual.

In one possible implementation, the correspondence between gender, age group, and emotional state and interest tags is stored in the server. Correspondingly, the step of determining the interest tag matched with the user information by the server based on the user information is as follows: and the server determines the interest label matched with the sex, the age range and the emotional state of the user from the stored correspondence between the sex, the age and the emotional state of the user and the interest label according to the sex, the age range and the emotional state of the user.

In another possible implementation manner, the comment information further includes comment types, and the comment types are classified into good comment, medium comment and bad comment. The server can perform interest tag mining on the target account information according to the type of the comment information. Correspondingly, the server performs interest tag mining on the target account information based on the target comment information, and the step of obtaining the interest tag is as follows: the server determines the comment type of the target account information on the second life item based on the target comment information, and determines the life item with the comment type being good comment as an interest tag matched with the user information.

In the embodiment of the application, interest tag mining is performed on the target account information according to the type of the comment information, and the comment type can directly feed back whether the user is interested in the life item, so that the accuracy of determining the interest tag is improved.

In a second implementation manner, the server pushes life items related to the anniversaries to the target account information. Correspondingly, the step of pushing the life service information to the target account information by the server is as follows: the server determines a commemorative day label marked by the target account information based on the commemorative day information marked by the target account information; and acquiring a third life item matched with the commemorative day label.

Optionally, the server determines the memorial day tag according to the current time and the time of each memorial day. Correspondingly, the server determines the commemorative day label marked by the target account information based on the commemorative day information marked by the target account information, and the steps of: the server determines each commemorative day label corresponding to the target account information and the time of each commemorative day label based on the commemorative day information marked by the target account information, and determines the commemorative day closest to the current time as the commemorative day label marked by the target account information.

It should be noted that the matching life items of different memorial days are different. For example, the living item matched with the love commemorative day is 'fresh flowers', and the living item matched with the birthday is 'birthday cake'.

Optionally, the server stores a matching relationship between the anniversary and the life item. Correspondingly, the step of the server acquiring the third life item matched with the label of the commemorative day is as follows: and the server acquires a third life project matched with the commemorative day label from the stored matching relation between the commemorative day and the life project according to the commemorative day label.

In a third implementation manner, the server pushes the living service information near the target account information to the target account information. Correspondingly, the step of pushing the life service information to the target account information by the server is as follows: the server acquires target position information registered by account information; and acquiring a fourth life project based on the target position information, wherein the distance between the position information of the fourth life project and the target position information is smaller than the preset distance. The preset distance may be any value between 1km and 20km, for example, 3km, 5km, 10km, etc.; in the embodiment of the present application, the numerical value of the preset distance is not specifically limited, and may be set and modified as needed.

In a fourth implementation manner, the server pushes preferential living service information of the merchant to the target account information. Correspondingly, the step of pushing the life service information to the target account information by the server is as follows: the server acquires merchant account information associated with the Internet platform; and pushing target account information to the merchant account information, wherein the merchant account information is used for pushing life service information associated with the merchant account information for the target account information.

The merchant account information is the account information registered by the merchant on the internet platform. Correspondingly, the method comprises the following steps: the server acquires merchant account information associated with the Internet platform; and pushing the target account information to the merchant account information. And the merchant account information receives the target account information, establishes a preferential life project aiming at the target account information, and returns the preferential life project aiming at the target account information to the server. And the server receives the preferential life item aiming at the target account information and determines that the preferential life item is the fifth life item.

For example, continuing to refer to fig. 5, if there is target account information about a forthcoming anniversary, pushing the target account information to the merchant account information, then pushing preferential living service information associated with the merchant account information to the target account information, subscribing the preferential living service information by the target account information, and ending.

It should be noted that the server may determine the target life item according to any one of the four manners; the server may also combine any two, any three, or any four of the above four ways first, and then determine the target life item.

For example, the server may determine, according to only the interest tag corresponding to the target account information, that the life item in which the target account information is interested is the target life item. For another example, the server may determine, according to the interest tag and the location information corresponding to the target account information, a living item that is interested in the target account information and is close to the target account information as a target living item.

404. And the server pushes the life service information of the target life project to the target account information.

In one possible implementation, the life service information includes at least one of price information, offer information, and location information of the target life item.

The server can push the life service information in a short message mode, can also push the life service information in a target client-side push mode, and can also push the life service information in a telephone mode.

In one possible implementation, the server determines the push mode according to the level of the target account information. Correspondingly, the server determines the grade of the target account information; and in response to the target account information being of a VIP (very important user) level, pushing the life service information in a telephone mode, and in response to the target account information being of a common level, pushing the life service information in a target client-side push-in mode.

Fig. 6 is a block diagram illustrating a structure of a living service information push device according to an embodiment of the present disclosure. Referring to fig. 6, the apparatus includes:

the acquisition module 601 is used for acquiring commemorative day information with marked account information, wherein the commemorative day information with marked account information is determined based on comment information published by any account information history;

a determining module 602, configured to determine, based on the commemorative day information in which the plurality of account information are marked, target account information, where the target account information is the commemorative day information and is used to indicate that account information of a commemorative day exists within a first preset time period in the future;

the pushing module 603 is configured to push the living service information to the target account information.

In one possible implementation, referring to fig. 7, the obtaining module 601 includes:

an obtaining unit 6011, configured to obtain comment information historically issued by any account information;

a first determining unit 6012 configured to determine a label of a memorial day based on the comment information;

a second determining unit 6013 configured to determine first time information corresponding to the memorial day tag, the first time information being used to indicate a time of occurrence of the memorial day tag;

a composing unit 6014 configured to compose the memorial day label and the first time information into memorial day information.

In another possible implementation manner, the first determining unit 6012 is configured to obtain a first target keyword from the review information, where the first target keyword is a keyword used to represent a anniversary; based on the first target keyword, a commemorative day tag is determined.

In another possible implementation manner, the first determining unit 6012 is configured to, if the first target keyword is a commemorative day keyword, use the first target keyword as a commemorative day tag; or if the first target keyword is not the commemorative day keyword, performing semantic analysis on the comment information to obtain a commemorative day label.

In another possible implementation manner, the second determining unit 6013 is configured to obtain a second target keyword from the comment information, where the second target keyword is a keyword used to represent time information; acquiring second time information for posting comment information; and determining first time information corresponding to the commemorative day label based on the second time information and the second target keyword.

In another possible implementation manner, the second determining unit 6013 is configured to, if the second target keyword is used to indicate that the time for posting the comment information is the occurrence time of the commemorative day tag, use the second time information as the first time information corresponding to the commemorative day tag; or if the second target keyword is used for indicating that the time for posting the comment information is not the occurrence time of the commemorative day tag, advancing the second time information by a second preset time length to obtain the first time information corresponding to the commemorative day tag.

In another possible implementation, with continued reference to fig. 7, the pushing module 603 includes:

a third determining unit 6031, configured to determine an interest tag corresponding to the target account information;

a fourth determining unit 6032 for determining a first living item for which the interest tag matches;

a pushing unit 6033, configured to push the living service information of the first living item to the target account information.

In another possible implementation manner, the third determining unit 6031 is configured to obtain service record information of the target account information, where the service record information is record information of a life item historically obtained by the target account information; and mining the interest tag of the target account information based on the service record information to obtain the interest tag.

In another possible implementation manner, the third determining unit 6031 is configured to obtain a second life item and target comment information, where the second life item is a life item historically obtained by the target account information, and the target comment information is comment information issued by the target account information for the second life item; and mining the interest tags of the target account information based on the comment information to obtain the interest tags.

In another possible implementation, the third determining unit 6031 is configured to acquire a target image from the comment information, and identify user information from the target image; and determining interest tags matched with the user information based on the user information.

In another possible implementation manner, the pushing module 603 is further configured to determine a commemorative day label marked with the target account information based on the commemorative day information marked with the target account information; acquiring a third life project matched with the label of the commemorative day; and pushing the living service information matched with the third living project to the target account information.

In another possible implementation manner, the pushing module 603 is further configured to obtain merchant account information associated with the internet platform; and pushing target account information to the merchant account information, wherein the merchant account information is used for pushing life service information associated with the merchant account information for the target account information.

In another possible implementation manner, the pushing module 603 is further configured to obtain target location information registered by the account information; acquiring a fourth life project based on the target position information, wherein the distance between the position information of the fourth life project and the target position information is smaller than a preset distance; and pushing the life service information matched with the fourth life project to the target account information.

The embodiment of the application provides a push device of life service information, because according to the commemorative day information that a plurality of account information are marked, to the user propelling movement life service information of the commemorative day that is about to pass, and the user can order the life project for celebrating the commemorative day with high probability, like this when the user receives the life service information of propelling movement, can be according to the life service information of propelling movement, select the life project that suits this user and order, so improved the validity of the life service information of propelling movement.

It should be noted that: in the push device for information about a living service provided in the foregoing embodiment, only the division of the function modules is illustrated when pushing information, and in practical applications, the function distribution may be completed by different function modules according to needs, that is, the internal structure of the server is divided into different function modules to complete all or part of the functions described above. In addition, the push device of the living service information provided by the above embodiment and the push method embodiment of the living service information belong to the same concept, and the specific implementation process thereof is detailed in the method embodiment and is not described herein again.

Fig. 8 is a schematic structural diagram of a server according to an embodiment of the present application, where the server 800 may generate a relatively large difference due to different configurations or performances, and may include one or more processors (CPUs) 801 and one or more memories 802, where the memory 802 stores at least one program code, and the at least one program code is loaded and executed by the processors 801 to implement the push method for the life service information provided by the foregoing method embodiments. Of course, the server may also have components such as a wired or wireless network interface, a keyboard, and an input/output interface, so as to perform input/output, and the server may also include other components for implementing the functions of the device, which are not described herein again.

The embodiment of the present application further provides a computer-readable storage medium, where at least one program code is stored in the computer-readable storage medium, and the at least one program code is loaded and executed by a processor to implement the operations in the method for pushing life service information in the foregoing embodiment.

Embodiments of the present application also provide a computer program product or a computer program comprising computer program code stored in a computer readable storage medium. The processor of the computer device reads the computer program code from the computer-readable storage medium, and the processor executes the computer program code, so that the computer device executes to implement the operations possessed in the push method of life service information of the above-described embodiments.

It will be understood by those skilled in the art that all or part of the steps of implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a storage medium, and the storage medium may be a read-only memory, a magnetic disk, an optical disk, or the like.

The above description is only an alternative embodiment of the present application and should not be construed as limiting the present application, and any modification, equivalent replacement, or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.

Claims

1. A method for pushing life service information, the method comprising:

and pushing life service information to the target account information.

2. The method of claim 1, wherein the process of marking commemorative day information with any account information comprises:

determining a label of a commemorative day based on the comment information;

3. The method of claim 2, wherein determining a anniversary tag based on the review information comprises:

determining the commemorative day label based on the first target keyword.

4. The method of claim 3, wherein determining the anniversary label based on the first target keyword comprises:

5. The method of claim 2, wherein the determining the first time information corresponding to the commemorative day tag comprises:

acquiring second time information for publishing the comment information;

6. The method of claim 5, wherein the determining the first time information corresponding to the commemorative day tag based on the second time information and the second target keyword comprises:

7. The method of claim 1, wherein pushing the lifestyle service information to the target account information comprises:

determining an interest tag corresponding to the target account information;

determining a first life item that the interest tag matches;

8. The method of claim 7, wherein the determining the interest tag corresponding to the target account information comprises:

9. The method of claim 7, wherein the determining the interest tag corresponding to the target account information comprises:

10. The method of claim 1, wherein pushing the lifestyle service information to the target account information comprises:

acquiring a third life project matched with the commemorative day label;

11. The method of claim 1, wherein pushing the lifestyle service information to the target account information comprises:

acquiring merchant account information associated with an Internet platform;

12. The method of claim 1, wherein pushing the lifestyle service information to the target account information comprises:

acquiring target position information registered by the account information;

13. An apparatus for pushing life service information, the apparatus comprising:

14. A server, characterized in that the server comprises:

a processor and a memory, the memory having stored therein at least one instruction, the at least one instruction being loaded and executed by the processor to implement operations in the push method of lifestyle service information of any one of claims 1 to 12.

15. A computer-readable storage medium, wherein at least one instruction is stored in the computer-readable storage medium, and is loaded and executed by a processor to implement the operations performed in the method for pushing life service information according to any claim from 1 to 12.