CN109189293B

CN109189293B - Evaluation interaction method and device for rich media content, electronic equipment and storage medium

Info

Publication number: CN109189293B
Application number: CN201810943129.4A
Authority: CN
Inventors: 熊超
Original assignee: Baidu Online Network Technology Beijing Co Ltd
Current assignee: Baidu Online Network Technology Beijing Co Ltd
Priority date: 2018-08-17
Filing date: 2018-08-17
Publication date: 2021-11-26
Anticipated expiration: 2038-08-17
Also published as: CN109189293A

Abstract

The invention discloses a method and a device for evaluating and interacting rich media content, electronic equipment and a storage medium. The method comprises the following steps: after showing the rich media content issued by the first user, obtaining an evaluation picture submitted by the second user aiming at the rich media content; and storing the evaluation picture and the rich media content in an associated manner, and pushing the evaluation picture to a client opening a page where the rich media content is located so that the client displays the evaluation picture in the page. The embodiment of the invention realizes the personalized comment function of the rich media content by submitting the comment pictures, and enhances the flexibility and the user experience of the comment interaction mode between the user and the rich media content. Meanwhile, the transportability of the evaluation interactive content and the external comment service are realized, the interactive experience of the user and the product is improved, and the competitiveness of the product is improved.

Description

Evaluation interaction method and device for rich media content, electronic equipment and storage medium

Technical Field

The embodiment of the invention relates to the technical field of communication, in particular to an evaluation interaction aspect of rich media content, a device, electronic equipment and a storage medium.

Background

In the rich media of the current internet, the user can evaluate and interact with the media resource, the media resource writer or the media resource holder, and the vitality of the whole internet product can be improved. The evaluation interaction mode has various modes, such as user active reply, comment, like/step on, forward or share, and the like. The different evaluation modes have advantages and disadvantages, wherein although the reply and comment can reflect the participation of the user, the reply and comment need larger user cost; although the user cost is reduced by forwarding and sharing, the participation of the user is not reflected; compared with the first two types of evaluation forms, the evaluation interaction mode of praise/trample not only reduces the user cost, but also enables the user to participate, so the praise/trample mode is a more evaluation interaction mode used in the current rich media.

However, the current praise/step and similar rating interaction methods have a problem that the personalized rating attitudes (such as happy, neutral, angry or resistant, etc.) of the user cannot be expressed, and the flexibility and user experience of the rating interaction method between the user and the rich media are poor.

Disclosure of Invention

The embodiment of the invention provides a method and a device for evaluating and interacting rich media content, electronic equipment and a storage medium, which are used for enhancing the flexibility of an evaluation and interaction mode between a user and the rich media and improving the user experience.

In a first aspect, an embodiment of the present invention provides an interactive evaluation method for rich media content, where the method includes:

after showing rich media content published by a first user, obtaining an evaluation picture submitted by a second user aiming at the rich media content;

and storing the evaluation picture and the rich media content in an associated manner, and pushing the evaluation picture to a client opening a page where the rich media content is located so that the client displays the evaluation picture in the page.

In a second aspect, an embodiment of the present invention further provides an apparatus for rating and interacting rich media content, where the apparatus includes:

the evaluation picture acquisition module is used for acquiring an evaluation picture submitted by a second user aiming at the rich media content after the rich media content published by a first user is displayed;

and the evaluation picture pushing module is used for storing the evaluation picture and the rich media content in an associated manner and pushing the evaluation picture to a client opening a page where the rich media content is located so that the client displays the evaluation picture in the page.

In a third aspect, an embodiment of the present invention further provides an electronic device, where the electronic device includes:

one or more processors;

a memory for storing one or more programs;

when executed by the one or more processors, cause the one or more processors to implement a method as described above.

In a fourth aspect, the present invention further provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the method as described above.

According to the embodiment of the invention, after the rich media content published by the first user is displayed, the evaluation picture submitted by the second user aiming at the rich media content is obtained, the evaluation picture and the rich media content are stored in an associated manner, and the evaluation picture is pushed to the client opening the page where the rich media content is located, so that the client displays the evaluation picture in the page, the personalized comment function of the rich media content by submitting the evaluation picture is realized, and the flexibility and the user experience of the evaluation interaction mode between the user and the rich media content are enhanced. Meanwhile, the transportability of the evaluation interactive content and the external comment service are realized, the interactive experience of the user and the product is improved, and the competitiveness of the product is improved.

Drawings

FIG. 1a is a flowchart of a rating interaction method for rich media content according to an embodiment of the present invention;

FIG. 1b is a schematic structural diagram of a rich media content rating interaction system according to a first embodiment of the present invention;

FIG. 2 is a flowchart of a method for rating interaction of rich media content according to a second embodiment of the present invention;

FIG. 3 is a flowchart of a method for rating interaction of rich media content according to a third embodiment of the present invention;

FIG. 4 is a schematic structural diagram of an interactive device for rating rich media content according to a fourth embodiment of the present invention;

fig. 5 is a schematic structural diagram of an electronic device in a fifth embodiment of the present invention.

Detailed Description

The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.

Example one

Fig. 1a is a flowchart of an evaluation interaction method for rich media content according to an embodiment of the present invention, where the embodiment is applicable to a case of performing personalized evaluation on rich media content, and the method can be executed by an evaluation interaction device for rich media content, and the device can be implemented in software and/or hardware, and the device can be configured in an electronic device, such as a mobile phone, a tablet computer, or a computer. As shown in fig. 1a, the method specifically includes the following steps:

and step 110, after the rich media content published by the first user is displayed, obtaining an evaluation picture submitted by the second user aiming at the rich media content.

And 120, storing the evaluation picture and the rich media content in an associated manner, and pushing the evaluation picture to a client opening a page where the rich media content is located so that the client displays the evaluation picture in the page.

In the embodiment of the present invention, rich Media is a new technology based on multimedia, which contains more multidimensional animation, video and/or audio, etc., and can use multiple technologies such as Flash, Hot Media, HTML or Java script, etc. in a comprehensive way, which is the biggest difference from the multimedia technology in that the application of multimedia generally has no interactivity, but rich Media adds the concept of interactivity, wherein interactivity can be embodied in: after a user issues rich media content, other users can evaluate the rich media content to realize interaction, and evaluation interaction modes can include reply, comment, forwarding, sharing or approval/stepping. For the rating interaction mode of like rating interaction mode, it can reflect the user's participation, but it can not reflect the user's personalized rating attitude (such as happy, sad, neutral, angry or repudiation, etc.), because the user's personalized rating attitude can only be reflected by the rating/repudiation, or it can be understood that the rating/repudiation is a centralized representation of the user's personalized rating attitude, i.e. the user may choose rating if the presented rating attitude is agreeable after watching some rich media content, and may choose to repudiate if the presented rating attitude is not agreeable. However, in particular, recognition due to the happiness of the evaluation attitude or recognition due to the anger of the evaluation attitude cannot be reflected. In other words, after the user sees a rich media content, the user cannot show his personalized evaluation attitude such as happy, sad, neutral or angry by praise/tramp or similar evaluation interaction. In order to address the above problems of the like evaluation interaction mode or the like, it is considered to provide an evaluation picture to solve the above problems, that is, the personalized evaluation attitude of the user is embodied by the evaluation picture, specifically:

after the rich media content published by the first user is displayed, the evaluation picture submitted by the second user for the rich media content is obtained, namely after the rich media content published by the first user is displayed, the rich media content can be seen by other users, the other users can be called second users, namely all users except the first user publishing the rich media content can be called second users, the second user can evaluate the rich media content and select to express the rich media content in the evaluation picture mode, and accordingly the evaluation picture can embody the personalized evaluation attitude of the second user. This is because if the second user has a happy evaluation attitude with respect to the rich media content, a picture related to the happy evaluation, such as a picture that is a smiley face of a person, may be selected. And if the second user shows an angry attitude toward the rich media content, selecting a picture that is associated with anger, such as a picture that is an expression of a character that is angry. The personalized evaluation attitude can be reflected through the evaluation picture. It should be noted that there may be more than one second user participating in the evaluation interaction, i.e. the number of second users may be at least one.

It should be further noted that the specific obtaining manner of the evaluation picture may be that at least one template picture is displayed to the second user, so that the second user selects a template picture matching the evaluation attitude that the second user wants to express, and the template picture selected by the second user is obtained and used as the evaluation picture submitted by the second user for the rich media content; the method can also be characterized in that at least one template picture is displayed to a second user so that the second user can select the template picture from the template picture, but the situation that the selected template picture still cannot accurately express the evaluation attitude of the selected template picture exists possibly, at the moment, the second user can continue to edit the selected template picture, such as cutting or doodling, to obtain the edited template picture, and the template picture edited by the second user is obtained and is used as the evaluation picture submitted by the second user for the rich media content; in addition, a picture drawing area may be provided for the second user, so that the second user may draw a picture matching the evaluation attitude that the second user wants to express in the area, and obtain the picture drawn by the second user and use the picture as an evaluation picture submitted by the second user for the rich media content. It is understood that the specific acquiring manner of the evaluation picture may be set according to actual situations, and is not limited specifically herein.

After the evaluation picture submitted by the second user for the rich media content published by the first user is obtained, in order to support portability and provide comment service to the outside, the evaluation picture and the rich media content can be stored in an associated manner, and the evaluation picture is pushed to the client opening the page where the rich media content is located, so that the client can display the evaluation picture in the page. The method includes the steps that an evaluation picture and rich media content are stored in a correlated mode, and the evaluation picture is pushed to a client side which opens a page where the rich media content is located, so that the client side can display the evaluation picture in the page, and correspondingly, the client side can display the rich media content corresponding to the evaluation picture in the page, namely the client side can simultaneously display the rich media content issued by a first user and the evaluation picture submitted by a second user aiming at the rich media content in the page, wherein the client side can be a client side meeting preset push conditions, and the preset push conditions can be that the client side receiving the push content starts a service for receiving recommended content sent by other client sides or servers; the preset push condition can also be that the client receiving the push content has started the service of receiving the push content sent by other clients or servers, and the rich media content corresponding to the evaluation picture belongs to the content of the subscribed content comment service; the preset push condition may be that the client receiving the push content has started a service of receiving the push content sent by another client or a server, and the rich media content corresponding to the evaluation picture belongs to the content of the subscribed content review service, and at the same time, the rich media content belongs to the content of the specified type receivable by the client. It can be understood that the client is a client that needs to meet what type of the preset push condition, and the setting may be performed according to an actual situation, and is not specifically limited herein.

Because the evaluation picture and the corresponding rich media content can be displayed on the client, the evaluation picture and the corresponding rich media content can be transplanted, and in addition, if a third user sees the rich media content issued by the first user and the evaluation picture submitted by the second user aiming at the rich media content on the client, the evaluation picture submitted by the second user can be identified according to the self understanding of the rich media content, namely, the external comment service is provided.

It should be noted that steps 110 to 120 may be executed by the client, may also be executed by the server, and may be specifically set according to actual situations, which is not specifically limited herein.

It should be noted that, here, the evaluation picture is used to represent the personalized evaluation attitude of the user, and is particularly suitable for a like evaluation interaction mode or a like evaluation interaction mode, that is, particularly suitable for an evaluation interaction mode which cannot provide the user with the personalized evaluation attitude. For evaluation interaction modes such as reply, comment, forwarding or sharing, because the evaluation interaction modes can express the personalized evaluation attitude by providing the user with modes such as filling in characters, inserting pictures or selecting expressions, the evaluation interaction modes related to the embodiment of the invention can be omitted. In addition, since the evaluation picture needs to reflect the evaluation attitude of the second user, and the evaluation attitude can be generally reflected by the human expression, if the human expression is smile, the evaluation attitude can be shown to be happy, and thus, the evaluation picture can correspond to the human expression.

According to the technical scheme of the embodiment, after the rich media content published by the first user is displayed, the evaluation picture submitted by the second user aiming at the rich media content is obtained, the evaluation picture and the rich media content are stored in an associated mode, and the evaluation picture is pushed to the client side opening the page where the rich media content is located, so that the client side displays the evaluation picture in the page, the personalized comment function of the rich media content through submitting the evaluation picture is realized, and the flexibility and the user experience of the evaluation interaction mode between the user and the rich media content are enhanced. Meanwhile, the transportability of the evaluation interactive content and the external comment service are realized, the interactive experience of the user and the product is improved, and the competitiveness of the product is improved.

Optionally, on the basis of the above technical solution, acquiring an evaluation picture submitted by a second user for the rich media content may specifically include: and displaying at least one template picture, acquiring the template picture selected by the second user, and taking the selected template picture as an evaluation picture submitted by the second user aiming at the rich media content. Or at least one template picture is displayed, after the second user selects the template picture, the selected template picture is edited according to the operation of the second user, the edited template picture is obtained, and the edited template picture is used as an evaluation picture submitted by the second user aiming at the rich media content. Or acquiring a picture drawn by the second user in the picture drawing area, and taking the picture as an evaluation picture submitted by the second user for the rich media content.

In the embodiment of the present invention, there may be a plurality of ways for the second user to determine the evaluation picture, specifically: the first mode is suitable for the template pictures which are matched with the evaluation attitude of the second user. The second user can select the template picture matched with the evaluation attitude according to the evaluation attitude which the second user wants to express aiming at the rich media content, the template picture selected by the second user is obtained and is used as the evaluation picture submitted by the second user aiming at the rich media content; and secondly, the method is suitable for editing the template picture to obtain a picture matched with the evaluation attitude of the second user in the provided template pictures, wherein the template picture approximately matched with the evaluation attitude of the second user exists in the provided template pictures. The second user can select a template picture approximately matched with the evaluation attitude according to the evaluation attitude which the second user wants to express aiming at the rich media content, and then edit the selected template picture to obtain the template picture edited by the second user, and the template picture is taken as the evaluation picture submitted by the second user aiming at the rich media content; the third method is suitable for providing template pictures without template pictures matching with the evaluation attitude of the second user or obtaining the evaluation pictures by drawing by the second user even if template pictures matching or approximately matching with the evaluation attitude of the second user already exist in the provided template pictures. The picture drawing area is provided for the second user, the second user draws the picture matched with the evaluation attitude which the second user wants to express in the picture drawing area, the picture drawn by the second user in the drawing area is obtained, and the picture is used as the evaluation picture of the second user for the rich media content. It should be noted that, with respect to the second method, there may also be a precondition that the client does not provide a picture drawing area, that is, a picture drawing function cannot be provided to the second user, and therefore, a template picture approximately matching the evaluation attitude that the client wants to express is selected from the template pictures provided by the second user, and then the template picture is edited. It is understood that the specific obtaining manner of the evaluation picture may be set according to actual situations, and is not limited specifically herein.

Optionally, on the basis of the above technical solution, the template picture corresponds to the expression of the character. Before the rich media content published by the first user is presented, the method may further include: and receiving the uploaded template picture, determining the character expression corresponding to the template picture, and storing the template picture in a directory corresponding to the character expression. Displaying at least one template picture, which may specifically include: determining the classification corresponding to the rich media content, selecting the template pictures released to the rich media content from the catalog corresponding to each character expression according to the template picture release strategy corresponding to the classification, and displaying the selected template pictures.

In the embodiment of the present invention, since the evaluation picture needs to represent the evaluation attitude of the second user, the evaluation attitude may be generally represented by a human expression, and the evaluation picture may be selected from the template picture, so that the template picture needs to correspond to the human expression.

On this basis, before the rich media content published by the first user is presented, the method may specifically further include: and receiving the uploaded template picture, determining the character expression corresponding to the template picture, and storing the template picture in a directory corresponding to the character expression. The uploaded template pictures are received, the character expressions corresponding to the template pictures are determined, then the template pictures are classified according to the character expressions, the template pictures are stored in a directory corresponding to the character expressions, and the template pictures are stored according to the character expressions in a classified mode.

In order to display the template picture to the second user more specifically, so as to improve the accuracy of selecting the evaluation picture, the template picture can be displayed in the following manner: determining the classification corresponding to the rich media content, selecting the template pictures released to the rich media content from the catalog corresponding to each character expression according to the template picture release strategy corresponding to the classification, and displaying the selected template pictures. The reason for this is that most users may be inferred from the rich media content, for example, if the rich media content is a content that is exciting, most people may see the rich media content with a high evaluation attitude. Therefore, the corresponding classification of the rich media content can be determined according to the rich media content, and then the template pictures to be delivered to the rich media content are selected from the catalog corresponding to the character expression according to the template picture delivery strategy corresponding to the classification. It is understood that the template picture delivery policy may be set according to an actual situation, and is not specifically limited herein. Illustratively, if the classification corresponding to a certain rich media content is military, the classification corresponding to the template pictures comprises happiness, neutrality, support, objection to anger and anger, the number of the template pictures contained in each classification is 10, and the format of the template pictures is jpg. In this case, the classification of the rich media content is matched with the classification of the template pictures, the corresponding classifications of the matched template pictures are selected as neutral, supported and objectionable, and the template pictures classified as neutral, supported and objectionable are used as the template pictures to be delivered to the rich media content, wherein the number of the template pictures is 10 and the format of the template pictures is jpg.

Optionally, on the basis of the above technical solution, after obtaining an evaluation picture submitted by a second user for the rich media content, the method may further include: and determining the evaluation attitude corresponding to the evaluation picture, and updating the user number corresponding to the evaluation attitude. And pushing the first push content to a client side which opens a page where the rich media content is located, so that the client side displays at least one of the number of users in the page, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

In the embodiment of the invention, for the user of the client side opening the page where the rich media content is located, besides the evaluation picture, more information about the evaluation picture is also needed to be known, such as the evaluation attitude corresponding to the evaluation picture, the number of users holding the evaluation attitude, the statistical result about the number of users, and the like, so that the result of the evaluation interaction can be conveniently displayed in multiple dimensions, and further, the related products can be improved according to the result of the evaluation interaction. In order to solve the above-mentioned object, the following method can be adopted, specifically: in general, for the rich media content published by the first user, more than one user may be involved in evaluating the rich media content, i.e., the number of second users is at least one. In addition, each second user may remain the same for the rich media content or may remain a different rating attitude. There may be different second users who choose the same evaluation picture, but actually they want to express similar but different evaluation attitudes, in other words, the same evaluation picture may correspond to at least one evaluation attitude. More importantly, in order to enable a user using the client to see detailed and accurate statistical description about the evaluation picture, the corresponding evaluation attitude can be determined according to the evaluation picture, and the number of users corresponding to the evaluation attitude is updated, that is, the number of users in each evaluation attitude is counted. Meanwhile, the proportion of the number of users under each evaluation attitude in all total users evaluating the rich media content can be calculated, namely the proportion of the number of users under each evaluation attitude in all the total users participating in the evaluation. And the ranking of the number of users under each evaluation attitude in the number of users corresponding to all the evaluation attitudes can be counted, namely, the number of users corresponding to each evaluation attitude is obtained, and ranking is performed according to the numerical value of the number of users, wherein the number of users with the largest numerical value is ranked at the 1 st, the number of users with the second largest numerical value is ranked at the 2 nd, and so on, and the ranking result of the number of users under each evaluation attitude is obtained. And pushing at least one of the obtained user number, the proportion of the user number in the total number of users evaluating the rich media content and the ranking of the user number in the user number corresponding to all the evaluation attitudes as first push content to a client opening a page where the rich media content is located, so that the client can display the first push content in the page.

It should be noted that the number of users, the ratio, and the rank may be selected to be obtained and displayed alternatively, and may also be obtained and displayed simultaneously, that is, the first push content may include one of the number of users, the ratio, and the rank, may also include at least two of the number of users, the ratio, and the rank, and may also include the number of users, the ratio, and the rank simultaneously. The specific setting may be performed according to actual conditions, and is not particularly limited herein. Optionally, the number of users, the ratio, and the rank are all obtained and displayed, that is, the first push content includes the number of users, the ratio, and the rank, so as to realize maximum representation of information of the evaluation picture.

Optionally, on the basis of the above technical solution, after pushing the rich media content to the client that opens the page where the rich media content is located, so that the client displays the evaluation picture in the page, the method may further include: and obtaining the approval operation of a third user for the evaluation picture, determining the evaluation attitude corresponding to the evaluation picture, and updating the user number corresponding to the evaluation attitude. And pushing the second push content to the client side which opens the page where the rich media content is located, so that the client side can display the second push content in the page, wherein the second push content comprises at least one of the number of users, the proportion of the number of users in the total number of users for evaluating all the rich media content, and the ranking of the number of users corresponding to all the evaluation attitudes.

In the embodiment of the present invention, if a third user sees, on the client, the rich media content published by the first user and the evaluation picture submitted by the second user for the rich media content, the third user can agree on the evaluation picture submitted by the second user according to his own understanding of the rich media content, that is, the external comment service is provided, on this basis, in order to reflect the evaluation attitude of the third user on the information of the evaluation picture, the following method may be adopted, specifically: after the rich media content is pushed to the client side which opens the page where the rich media content is located, so that the client side displays the evaluation picture in the page, the approval operation of a third user for the evaluation picture is obtained, the evaluation attitude corresponding to the evaluation picture is determined, and the number of users corresponding to the evaluation attitude is updated. The third user performs an approval operation on the evaluation picture submitted by the second user for the rich media content published by the first user, determines the evaluation attitude corresponding to the evaluation picture, and updates the number of users corresponding to the evaluation attitude, where updating the number of users corresponding to the evaluation attitude may refer to performing an addition operation on the basis of the original number of users. In other words, each time a third user performs an approval operation on the evaluation picture, the approval operation of the third user on the evaluation picture is obtained, the evaluation attitude corresponding to the evaluation picture is determined, and the number of users corresponding to the evaluation attitude is updated. Meanwhile, the proportion of the number of users under the evaluation attitude in all the total users evaluating the rich media content can be calculated, namely the proportion of the number of users under the evaluation attitude in all the total users participating in the evaluation. And the ranking of the number of users under the evaluation attitude in the number of users corresponding to all the evaluation attitudes can be counted, namely, the number of users corresponding to each evaluation attitude is obtained, and ranking is performed according to the numerical value of the number of users, wherein the number of users with the largest numerical value is ranked at the 1 st, the number of users with the second largest numerical value is ranked at the 2 nd, and so on, and ranking results of the number of users under each evaluation attitude are obtained. And pushing at least one of the obtained user number, the proportion of the user number in the total number of users evaluating the rich media content and the ranking of the user number in the user number corresponding to all the evaluation attitudes as second push content to a client opening a page where the rich media content is located, so that the client can display the second push content in the page.

It should be noted that the number of users, the ratio, and the rank may be selected to be obtained and displayed alternatively, and may also be obtained and displayed simultaneously, that is, the second push content may include one of the number of users, the ratio, and the rank, may also include at least two of the number of users, the ratio, and the rank, and may also include the number of users, the ratio, and the rank simultaneously. The specific setting may be performed according to actual conditions, and is not particularly limited herein. Optionally, the number of users, the ratio, and the rank are all obtained and displayed, that is, the second push content includes the number of users, the ratio, and the rank, so as to realize maximum representation of information of the evaluation picture.

It should be noted that the second push content and the first push content described above may be the same or different in the category of the statistical information, and may be specifically set according to the actual situation, and is not specifically limited herein, where the category of the statistical information refers to the number of users, the ratio, and the rank. Illustratively, if the categories of the statistical information included in the first push content and the second push content are the same, the following cases can be further classified according to the number of items of the categories of the statistical information: the first push content and the second push content respectively comprise one of the number of users, the proportion and the ranking; the first push content and the second push content respectively comprise two items of the user number, the proportion and the ranking; the first push content and the second push content both include the number of users, the proportion, and the rank. If the types of the statistical information included in the first push content and the second push content are different, the following situations can be divided according to the types of the included statistical information and the number of items of the included statistical information types: the first push content and the second push content both comprise one of a number of users, a proportion and a rank, but the included statistical information categories are different, for example, the first push content comprises the number of users and the second push content comprises the proportion, or the first push content comprises the proportion and the second push content comprises the rank, or the first push content comprises the rank and the second push content comprises the number of users, etc.; the first push content and the second push content both comprise two items of a user number, a proportion and a rank, but only one of the included statistical information categories is the same, for example, the first push content comprises the user number and the proportion, and the second push content comprises the user number and the rank, or the first push content comprises the user number and the proportion, and the second push content comprises the proportion and the rank, or the first push content comprises the proportion and the rank, and the second push content comprises the user number and the proportion, and the like; the first push content and the second push content comprise different numbers of items of the statistical information category, such as the first push content comprises a user and the second push content comprises a user and a scale, or the first push content comprises a number of users, a scale and a rank and the second push content comprises a scale, and so on.

Optionally, on the basis of the above technical solution, after obtaining an evaluation picture submitted by a second user for the rich media content, the method may further include: and sending a reminding message to the client side where the first user is located so as to remind the first user that the second user evaluates the rich media content issued by the first user.

In the embodiment of the present invention, in order to enable the first user to know whether other users evaluate the rich media content distributed by the first user, the following method may be specifically adopted: after obtaining an evaluation picture drawn by a second user for the rich media content, sending a reminding message to a client where the first user is located so as to remind the first user that the second user evaluates the rich media content published by the first user. The reminding message can be in the form of at least one of voice reminding, text reminding, graphic reminding or vibration reminding. The specific setting may be performed according to actual conditions, and is not specifically set here.

For example, if a first user publishes a certain rich media content, and a second user evaluates the published rich media content, at this time, a text prompt "the published xxx content receives a comment from the xxx user" may be sent to a client where the first user is located, so that the first user knows that the second user evaluates the published rich media content, and a specific text prompt may be presented in a form of a floating window or a form of a direct pop-up message box, where a presentation form of the specific text prompt may be set according to an actual situation, and is not specifically limited herein. If the content is presented in the form of a floating frame, on the basis, if the first user wants to view specific evaluation content of the second user, the first user can enter a page for publishing rich media content to view by clicking a floating window.

Optionally, on the basis of the above technical solution, after pushing the evaluation picture to the client that opens the page where the rich media content is located, so that the client displays the evaluation picture in the page, the method may further include: and acquiring the approval operation of the third user for the evaluation picture, and sending a reminding message to the client where the second user is located so as to remind the second user that the third user approves the evaluation picture submitted by the second user.

In the embodiment of the present invention, in order to enable the second user to know whether other users agree with the evaluation picture submitted by the second user for the rich media content published by the first user, the following method may be specifically adopted: after the evaluation picture is pushed to the client side which opens the page where the rich media content is located, so that the client side displays the evaluation picture in the page, the approval operation of a third user for the evaluation picture is obtained, and a reminding message is sent to the client side where the second user is located, so that the second user is reminded that the third user approves the evaluation picture submitted by the third user. The reminding message can be in the form of at least one of voice reminding, text reminding, graphic reminding or vibration reminding. The specific setting may be performed according to actual conditions, and is not specifically set here.

For example, if the second user submits an evaluation picture for the rich media content published by the first user, at this time, a text reminder "you submit about" xxx content "that the evaluation picture receives the evaluation of the xxx user" may be sent to the client where the second user is located, so that the second user knows that the third user approves the evaluation picture submitted by the third user, the specific text reminder may be presented in the form of a floating window, or may be presented in the form of a direct pop-up message box, and the presentation form of the specific text reminder may be set according to an actual situation, which is not specifically limited herein. If the content is presented in the form of a floating frame, the first user can enter a page for publishing rich media content to view by clicking a floating window if the first user wants to view specific evaluation content of the second user.

Optionally, on the basis of the above technical solution, before the associating and storing the evaluation picture and the rich media content and pushing the evaluation picture to the client opening the page where the rich media content is located, the method may further include: and carrying out image recognition on the evaluation picture, and judging whether the recognized image content meets a preset rule or not. And if so, triggering and executing the operation of storing the evaluation picture and the rich media content in an associated manner and pushing the evaluation picture to the client side which opens the page of the rich media content. And if not, deleting the evaluation picture.

In the embodiment of the invention, considering that the evaluation picture submitted by the second user may belong to an illegal evaluation picture, that is, a picture which does not meet the relevant legal regulations, if the evaluation picture belongs to the illegal evaluation picture, the operation of storing the evaluation picture and the rich media content in an associated manner, pushing the evaluation picture to the client side which opens the page where the rich media content is located, and executing the deletion operation is not required. In order to solve the above problems, the following methods can be adopted, specifically:

firstly, image recognition needs to be performed on an evaluation picture to determine whether the content of the evaluation picture meets a preset rule, and the following method can be adopted specifically: the method includes the steps of performing image recognition on an evaluation picture before the evaluation picture is stored in association with rich media content and pushed to a client side which opens a page where the rich media content is located, and judging whether the recognized image content meets preset rules, wherein the preset rules can be used as standards for judging whether the evaluation picture is a legal picture, and specifically refer to relevant laws and regulations and rules set by each rich media content publishing application platform on the basis of the relevant laws and regulations. In addition, the evaluation picture can be subjected to image recognition by adopting the existing image recognition technology, and detailed description and specific limitation are not repeated. Then, determining the operation to be executed according to the identification result, specifically: if the identified image content meets the preset rule, the evaluation picture is a legal picture, the operation of performing associated storage on the evaluation picture and the rich media content and pushing the evaluation picture to a client side opening a page where the rich media content is located needs to be performed, so that the portability of the evaluation picture and the corresponding rich media content is realized, and the external comment service is provided. On the contrary, if the identified image content does not meet the preset rule, it can be said that the evaluation picture is an illegal picture and a deletion operation needs to be performed.

It should be noted that, if the identified image content does not meet the preset rule, the deletion operation to be performed on the evaluation picture may be automatically performed by the system according to the identification result, or may be performed by generating the prompt information of the identification result and displaying the prompt information on the page where the current evaluation picture and the rich media content are located, and the deletion operation is triggered by the user according to the prompt information, which may be specifically set according to the actual situation, and is not specifically limited herein.

Optionally, on the basis of the above technical solution, before the associating and storing the evaluation picture and the rich media content and pushing the evaluation picture to the client opening the page where the rich media content is located, the method may further include: and reading identification information corresponding to the rich media content carried in the evaluation picture. And determining whether the rich media content is subscribed to the content comment service according to the identification information, if so, triggering to execute the operation of storing the evaluation picture and the rich media content in a correlation manner, and pushing the evaluation picture to a client side which opens a page where the rich media content is located.

In the embodiment of the present invention, it is considered that not all the rich media contents published by the first user need to provide the content comment service to the outside, in other words, some rich media contents and their corresponding comment pictures do not need to be pushed to other clients. In order to solve the above problems, the following methods can be adopted, specifically: before the evaluation picture and the rich media content are stored in an associated manner and pushed to a client side which opens a page where the rich media content is located, identification information corresponding to the rich media content carried in the evaluation picture is read, and whether the rich media content is subscribed to a content comment service is determined according to the identification information, wherein the identification information can be used for indicating whether the corresponding rich media content is the rich media content subscribed to the content comment service, and the specific form and content of the identification information can be set according to actual conditions, which is not particularly limited herein. Illustratively, the identification information includes "1" and "0", wherein "1" indicates that the rich media content has subscribed to the content review service; "0" indicates that the rich media content is not subscribed to the content review service.

On the basis, if the rich media content is determined to be the rich media content subscribed to the content commenting service according to the identification information, the operation of storing the evaluation picture and the rich media content in an associated manner and pushing the evaluation picture to the client side opening the page where the rich media content is located can be triggered. On the contrary, if the rich media content is determined not to be the rich media content subscribed to the content commenting service according to the identification information, the operation of storing the evaluation picture and the rich media content in a correlation mode and pushing the evaluation picture to the client side opening the page where the rich media content is located is not triggered.

Fig. 1b shows a schematic structural diagram of a rating interaction system for rich media content. The following describes the technical solution of the embodiment of the present invention with reference to fig. 1 b. The evaluation interaction system of the rich media content specifically comprises a calling layer, a service layer, an auditing platform, a cleaning module and a dependent service layer. Specifically, the method comprises the following steps:

the calling layer may specifically include a client, a PC (Personal Computer), and a third-party service, which may all initiate a service request to call the evaluation method of the rich media content provided in the embodiment of the present invention.

The service layer may specifically include an application service, a basic service, and a configuration delivery system. The application business service may specifically include modules such as form/identity, form ranking, notification interaction, top posting, notification interaction, and the like, and the basic business service may specifically include modules such as form service, identity service, ranking service, notification system, history management module, and the like.

The form/identity module in the application service can be used for acquiring an evaluation picture submitted by a second user aiming at rich media content issued by a first user, sending the evaluation picture to the form service module in the basic service, the form service module is used for storing the evaluation picture and the rich media content in a correlation manner and pushing the evaluation picture to a client side opening a page where the rich media content is located so that the client side can display the evaluation picture in the page, the form/identity module in the application service sends the evaluation picture to a sequencing service module in the basic service, the sequencing service module determines the evaluation attitude corresponding to the evaluation picture, updates the number of users corresponding to the evaluation attitude and pushes the ranking of the number of users corresponding to all the evaluation attitudes to the client side opening the page where the rich media content is located, so that the client displays the ranking in the page through a formal ranking module in the application business service. Meanwhile, the form/identity module in the application service can also be used for acquiring identity information of an evaluation picture submitted by a third user for the second user, calling the identity service module in the basic service to push the identity information to a client opening a page where the rich media content is located so that the client displays the identity information in the page, and sending the identity information to a sequencing service module in the basic service, wherein the sequencing service module determines the evaluation attitude corresponding to the evaluation picture, updates the number of users corresponding to the evaluation attitude, and pushes the ranking of the number of users corresponding to all the evaluation attitudes to the client opening the page where the rich media content is located so that the client displays the ranking in the page through the form ranking module in the application service.

The notification interaction module in the application service may be configured to obtain a notification message that the second user has evaluated the rich media content published by the first user, and send the notification message to a notification system module in the basic service, where the notification system module is configured to display the notification message according to the notification message. Meanwhile, the notification interaction module in the application service can also be used for acquiring a reminding message that a third user agrees with the evaluation picture submitted by the second user, and sending the reminding message to the notification system module in the basic service, wherein the notification system module is used for displaying the reminding message according to the reminding message.

The post module in the application service may be configured to adjust the ranking of the rich media content published by the user in the rich media content published by all the users after detecting an update operation on the rich media content published by the user, where the update operation may submit an evaluation picture for a second user on the rich media content published by the first user, accept an evaluation picture submitted by a second user for a third user, and edit the published rich media content for the first user. For example, the posting module is configured to increase the ranking of the rich media content in the rich media content posted by all users after detecting that the second user submits the rating picture to the rich media content posted by the first user, even if the rich media content ranking moves forward, for example, the rich media content is ranked 9 th in the rich media content posted by all users before being updated, and the rich media content is ranked 7 th in the rich media content posted by all users after being updated.

The doodle posting module in the application service can be used for marking rich media contents of a preset type, wherein the rich media contents of the preset type refer to the rich media contents which can be evaluated by a user in a mode of evaluating pictures, in other words, the rich media contents are subjected to type division of evaluation modes, wherein some rich media contents can be evaluated in a mode of submitting the evaluation pictures, and some rich media contents cannot be evaluated in a mode of submitting the evaluation pictures. The mark can enable a user to know which rich media content can be rich media content of a preset type, so that the user can evaluate the rich media content by submitting an evaluation picture.

The configuration delivery system may specifically include modules for directory management, configuration management, delivery management, operation record management, and the like, where the directory management module may be configured to receive an uploaded template picture, determine a character expression corresponding to the template picture, store the template picture in a directory corresponding to the character expression, and the configuration management module may be configured to configure, maintain, and manage a template picture delivery policy. The delivery management module can be used for determining the classification corresponding to the rich media content and selecting the template pictures delivered to the rich media content from the catalogue corresponding to each character expression according to the template picture delivery strategy corresponding to the classification. The operation record management module can be used for recording information such as a user name, uploading time and a format of the template picture of the uploading module.

The auditing platform can perform image recognition on the evaluation picture and judge whether the recognized image content meets a preset rule or not; if not, deleting the evaluation picture by the cleaning module. The deletion described here may be an automatic deletion or a deletion by a user.

The dependent service layer may specifically include a media resource system, a message system, and a picture system, where the media resource system may be used to maintain and manage various rich media contents, the message system may be used to support message interaction between various devices, and the picture system may be used to store pictures. Based on the above, it can be understood that the dependent service can be used as the underlying technical support of the evaluation interactive system of the rich media content. The evaluation interaction system based on the rich media content realizes the personalized comment function of the rich media content by submitting the evaluation pictures, and enhances the flexibility and the user experience of the evaluation interaction mode between the user and the rich media content. Meanwhile, the transportability of the evaluation interactive content and the external comment service are realized, the interactive experience of the user and the product is improved, and the competitiveness of the product is improved.

Example two

Fig. 2 is a flowchart of an evaluation interaction method for rich media content according to a second embodiment of the present invention, where the method is applicable to a situation of performing personalized evaluation on rich media content, and the method can be executed by an evaluation interaction device for rich media content, the device can be implemented in a software and/or hardware manner, and the device can be configured in an electronic device, such as a mobile phone, a tablet computer, or a computer. As shown in fig. 2, the method specifically includes the following steps:

step 201, after showing the rich media content published by the first user, obtaining a picture drawn by the second user in the picture drawing area, and taking the picture as an evaluation picture submitted by the second user for the rich media content.

Step 202, determining an evaluation attitude corresponding to the evaluation picture, and updating the number of users corresponding to the evaluation attitude.

And step 203, pushing the first push content to a client side which opens a page where the rich media content is located, so that the client side can display the first push content in the page, wherein the first push content comprises at least one of the number of users, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

And step 204, sending a reminding message to the client side where the first user is located so as to remind the first user that the second user evaluates the rich media content issued by the first user.

And step 205, performing image recognition on the evaluation picture to obtain image content.

Step 206, judging whether the image content meets a preset rule; if yes, go to step 207; if not, go to step 208.

Step 207, reading the identification information corresponding to the rich media content carried in the evaluation picture, and executing step 209.

And step 208, deleting the evaluation picture.

Step 209, determining whether the rich media content is subscribed to the content comment service according to the identification information; if yes, go to step 210; if not, the process returns to step 208.

Step 210, the evaluation picture and the rich media content are stored in an associated manner, the evaluation picture is pushed to the client opening the page where the rich media content is located, so that the client displays the evaluation picture in the page, and step 211 is executed.

And step 211, obtaining an approval operation of a third user for the evaluation picture, determining an evaluation attitude corresponding to the evaluation picture, and updating the number of users corresponding to the evaluation attitude.

And step 212, pushing the second pushed content to the client side which opens the page where the rich media content is located, so that the client side can display the second pushed content in the page, wherein the second pushed content comprises at least one of the number of users, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

And step 213, sending a reminding message to the client where the second user is located so as to remind the second user that a third user agrees with the evaluation picture submitted by the second user.

In the embodiment of the present invention, it should be noted that step 202 needs to be executed before step 203, and step 202 and step 204, and step 203 and step 204 are not necessarily limited in execution timing, that is, the method of sequentially executing step 202 to step 204 may be adopted; or, the step 204 may be executed first, and then the steps 202 to 203 may be executed in sequence; step 202 may be performed first, and then step 203 and step 204 may be performed simultaneously; alternatively, the

steps

202 and 204 may be performed at the same time, and then the step 203 may be performed. The above-mentioned parameters may be set according to actual conditions, and are not particularly limited herein.

According to the technical scheme, after the rich media content issued by the first user is displayed, the picture drawn by the second user in the picture drawing area is obtained, the picture is used as an evaluation picture submitted by the second user for the rich media content, the evaluation picture and the rich media content are stored in an associated mode, and the evaluation picture is pushed to the client side opening the page where the rich media content is located, so that the client side displays the evaluation picture in the page, the personalized comment function of the rich media content through the mode of submitting the drawn picture as the evaluation picture is realized, and the flexibility and the user experience of the evaluation interaction mode between the user and the rich media content are enhanced. Meanwhile, the transportability of the evaluation interactive content and the external comment service are realized, the interactive experience of the user and the product is improved, and the competitiveness of the product is improved.

EXAMPLE III

Fig. 3 is a flowchart of an evaluation interaction method for rich media content according to a third embodiment of the present invention, where the method is applicable to a situation of performing personalized evaluation on rich media content, and the method can be executed by an evaluation interaction device for rich media content, the device can be implemented in a software and/or hardware manner, and the device can be configured in an electronic device, such as a mobile phone, a tablet computer, or a computer. As shown in fig. 3, the method specifically includes the following steps:

step 301, receiving the uploaded template picture, determining the character expression corresponding to the template picture, and storing the template picture in a directory corresponding to the character expression.

Step 302, determining a classification corresponding to the rich media content, selecting a template picture to be delivered to the rich media content from a catalog corresponding to each character expression according to a template picture delivery strategy corresponding to the classification, displaying the selected template picture, wherein the number of the template picture is at least one, and executing step 303 or step 304.

Step 303, obtaining a template picture selected by the second user, taking the selected template picture as an evaluation picture submitted by the second user for the rich media content, and executing step 305.

And step 304, after the second user selects the template picture, editing the selected template picture according to the operation of the second user to obtain the edited template picture, taking the edited template picture as an evaluation picture submitted by the second user for the rich media content, and executing step 305.

And 305, determining the evaluation attitude corresponding to the evaluation picture, and updating the user number corresponding to the evaluation attitude.

And step 306, pushing the first push content to a client side which opens a page where the rich media content is located, so that the client side can display the first push content in the page, wherein the first push content comprises at least one of the number of users, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

And 307, sending a reminding message to the client of the first user to remind the first user that the second user evaluates the rich media content issued by the first user.

And 308, carrying out image recognition on the evaluation picture to obtain image content.

Step 309, judging whether the image content meets a preset rule; if yes, go to step 310; if not, go to step 311.

And 310, reading identification information corresponding to the rich media content carried in the evaluation picture, and executing 312.

And step 311, deleting the evaluation picture.

Step 312, determining whether the rich media content has subscribed to the content review service according to the identification information; if yes, go to step 313; if not, the process returns to step 311.

Step 313, the evaluation picture and the rich media content are stored in an associated manner, the evaluation picture is pushed to the client opening the page where the rich media content is located, so that the client displays the evaluation picture in the page, and step 314 is executed.

And step 314, obtaining the approval operation of the third user for the evaluation picture, determining the evaluation attitude corresponding to the evaluation picture, and updating the number of users corresponding to the evaluation attitude.

Step 315, pushing the second push content to the client opening the page where the rich media content is located, so that the client displays the second push content in the page, where the second push content includes at least one of the number of users, a proportion of the number of users in a total number of users evaluating the rich media content, and a ranking of the number of users corresponding to all evaluation attitudes.

And step 316, sending a reminding message to the client where the second user is located so as to remind the second user that a third user agrees on the evaluation picture submitted by the second user.

In the embodiment of the present invention, it should be noted that, step 305 needs to be executed before step 306, and steps 305 and 307, and steps 306 and 307 are not necessarily limited in execution timing, that is, the steps 305 to 307 may be executed in sequence; or, the step 307 may be executed first, and then the steps 305 to 306 may be executed in sequence; step 305 may be performed first, and then step 306 and step 307 may be performed at the same time; alternatively, the

steps

305 and 307 may be performed at the same time, and then the step 306 may be performed. The above-mentioned parameters may be set according to actual conditions, and are not particularly limited herein.

According to the technical scheme of the embodiment, at least one template picture is displayed after the rich media content published by a first user is displayed, the template picture selected by a second user is obtained, and the selected template picture is used as an evaluation picture submitted by the second user for the rich media content; or at least one template picture is displayed, after a second user selects the template picture, the selected template picture is edited according to the operation of the second user, the edited template picture is obtained, the edited template picture is used as an evaluation picture submitted by the second user aiming at the rich media content, the evaluation picture and the rich media content are stored in a correlation mode, the evaluation picture is pushed to a client side which opens a page where the rich media content is located, the client displays the evaluation pictures in the page, the personalized comment function of the rich media content is realized by selecting the pictures from the template pictures as the evaluation pictures or editing the template pictures selected from the template and using the edited template pictures as the evaluation pictures and submitting the evaluation pictures, and the flexibility and the user experience of the evaluation interaction mode between the user and the rich media content are enhanced. Meanwhile, the transportability of the evaluation interactive content and the external comment service are realized, the interactive experience of the user and the product is improved, and the competitiveness of the product is improved.

Example four

Fig. 4 is a schematic structural diagram of an evaluation interaction device for rich media content according to a fourth embodiment of the present invention, which can be implemented in software and/or hardware, and can be configured in an electronic device, such as a mobile phone, a tablet computer, or a computer. As shown in fig. 4, the apparatus specifically includes:

an evaluation picture acquiring module 410, configured to acquire an evaluation picture submitted by a second user for the rich media content after the rich media content published by the first user is presented;

the evaluation picture pushing module 420 is configured to store the evaluation picture and the rich media content in an associated manner, and push the evaluation picture to the client that opens the page where the rich media content is located, so that the client displays the evaluation picture in the page.

Optionally, on the basis of the above technical solution, the evaluation image obtaining module 410 may be specifically configured to:

displaying at least one template picture, acquiring a template picture selected by a second user, and taking the selected template picture as an evaluation picture submitted by the second user aiming at the rich media content; alternatively, the first and second electrodes may be,

displaying at least one template picture, editing the selected template picture according to the operation of a second user after the second user selects the template picture, acquiring the edited template picture, and taking the edited template picture as an evaluation picture submitted by the second user for the rich media content; alternatively, the first and second electrodes may be,

and acquiring a picture drawn by the second user in the picture drawing area, and taking the picture as an evaluation picture submitted by the second user aiming at the rich media content.

Optionally, on the basis of the above technical solution, the template picture may correspond to a character expression;

the device may further include:

the template picture storage module is used for receiving the uploaded template picture, determining the character expression corresponding to the template picture and storing the template picture in a directory corresponding to the character expression;

the evaluation image obtaining module 410 may be specifically configured to:

determining the classification corresponding to the rich media content, selecting the template pictures released to the rich media content from the catalog corresponding to each character expression according to the template picture release strategy corresponding to the classification, and displaying the selected template pictures.

Optionally, on the basis of the above technical solution, the apparatus may further include:

the user number first updating module is used for determining the evaluation attitude corresponding to the evaluation picture and updating the user number corresponding to the evaluation attitude;

the information first display module is used for pushing the first push content to a client side which opens a page where the rich media content is located, so that the client side can display the first push content in the page, and the first push content comprises at least one of the number of users, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

the second user number updating module is used for acquiring the approval operation of a third user for the evaluation picture, determining the evaluation attitude corresponding to the evaluation picture and updating the number of users corresponding to the evaluation attitude;

and the second information display module is used for displaying the second push content to the client side which opens the page where the rich media content is located, so that the client side can display the second push content in the page, and the second push content comprises at least one of the number of users, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

and the reminding message first sending module is used for sending a reminding message to the client side where the first user is located so as to remind the first user that the second user evaluates the rich media content issued by the first user.

and the reminding message second sending module is used for obtaining the approval operation of the third user for the evaluation picture and sending a reminding message to the client side where the second user is located so as to remind the second user that the third user approves the evaluation picture submitted by the second user.

the image content judging module is used for carrying out image recognition on the evaluation picture and judging whether the recognized image content meets a preset rule or not;

the evaluation picture pushing first triggering module is used for triggering and executing the operation of performing associated storage on the evaluation picture and the rich media content and pushing the evaluation picture to a client side which opens a page where the rich media content is located if the evaluation picture pushing first triggering module is used for performing the operation of performing the associated storage on the evaluation picture and the rich media content;

and the evaluation picture deleting module is used for deleting the evaluation picture if the evaluation picture is not deleted.

the identification information reading module is used for reading identification information corresponding to the rich media content carried in the evaluation picture;

and the evaluation picture pushing second triggering module is used for determining whether the rich media content is subscribed to the content comment service according to the identification information, if so, triggering and executing the operation of storing the evaluation picture and the rich media content in a correlation manner and pushing the evaluation picture to the client side which opens the page where the rich media content is located.

The evaluation interaction device for the rich media content provided by the embodiment of the invention can execute the evaluation interaction method for the rich media content provided by any embodiment of the disclosure, and has corresponding functional modules and beneficial effects of the execution method.

EXAMPLE five

Fig. 5 is a schematic structural diagram of an electronic device according to a fifth embodiment of the present invention. FIG. 5 illustrates a block diagram of an exemplary electronic device 512 that may be suitable for use in implementing embodiments of the present invention. The electronic device 512 shown in fig. 5 is only an example and should not bring any limitations to the function and scope of use of the embodiments of the present invention.

As shown in FIG. 5, the electronic device 512 is embodied in the form of a general purpose computing electronic device. Components of the electronic device 512 may include, but are not limited to: one or more processors 516, a system memory 528, and a bus 518 that couples the various system components including the system memory 528 and the processors 516.

Bus 518 represents one or more of any of several types of bus structures, including a memory bus or memory controller, a peripheral bus, an accelerated graphics port, and a processor or local bus using any of a variety of bus architectures. By way of example, such architectures include, but are not limited to, Industry Standard Architecture (ISA) bus, micro-channel architecture (MAC) bus, enhanced ISA bus, Video Electronics Standards Association (VESA) local bus, and Peripheral Component Interconnect (PCI) bus.

Electronic device 512 typically includes a variety of computer system readable media. Such media may be any available media that is accessible by mobile electronic device 512 and includes both volatile and nonvolatile media, removable and non-removable media.

The system memory 528 may include computer system readable media in the form of volatile memory, such as Random Access Memory (RAM)530 and/or cache memory 532. The electronic device 512 may further include other removable/non-removable, volatile/nonvolatile computer system storage media. By way of example only, storage system 534 may be used to read from and write to non-removable, nonvolatile magnetic media (not shown in FIG. 5, and commonly referred to as a "hard drive"). Although not shown in FIG. 5, a magnetic disk drive for reading from and writing to a removable, nonvolatile magnetic disk (e.g., a "floppy disk") and an optical disk drive for reading from or writing to a removable, nonvolatile optical disk (e.g., a CD-ROM, DVD-ROM, or other optical media) may be provided. In these cases, each drive may be connected to bus 518 through one or more data media interfaces. Memory 528 may include at least one program product having a set (e.g., at least one) of program modules that are configured to carry out the functions of embodiments of the invention.

A program/utility 540 having a set (at least one) of program modules 542, including but not limited to an operating system, one or more application programs, other program modules, and program data, may be stored in, for example, the memory 528, each of which examples or some combination may include an implementation of a network environment. The program modules 542 generally perform the functions and/or methods of the described embodiments of the invention.

The electronic device 512 may also communicate with one or more external electronic devices 514 (e.g., keyboard, pointing electronics, display 524, etc.), with one or more electronic devices that enable a user to interact with the electronic device 512, and/or with any electronic device (e.g., network card, modem, etc.) that enables the electronic device 512 to communicate with one or more other computing electronic devices. Such communication may occur via input/output (I/O) interfaces 522. Also, the electronic device 512 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) via the network adapter 520. As shown, the network adapter 520 communicates with the other modules of the electronic device 512 via the bus 518. It should be appreciated that although not shown in FIG. 5, other hardware and/or software modules may be used in conjunction with the electronic device 512, including but not limited to: microcode, electronic device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.

The processor 516 executes various functional applications and data processing by running programs stored in the system memory 528, for example, implementing a rating interaction method for rich media content applied to an electronic device according to an embodiment of the present invention, the method includes:

after the rich media content published by the first user is displayed, an evaluation picture submitted by the second user aiming at the rich media content is obtained.

Of course, those skilled in the art will understand that the processor may also implement the technical solution of the method for rating and interacting rich media content applied to an electronic device according to any embodiment of the present invention. The hardware structure and the functions of the electronic device can be explained with reference to the fifth embodiment.

EXAMPLE six

An embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements a method for rating and interacting rich media content applied to an electronic device, where the method includes:

Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

Of course, the computer-readable storage medium provided by the embodiments of the present invention has computer-executable instructions that are not limited to the method operations described above, and may also perform related operations in the method for rating and interacting rich media content of an electronic device provided by any embodiment of the present invention. The description of the storage medium is explained with reference to the sixth embodiment.

It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.

Claims

1. A method for rating interaction of rich media content, comprising:

the evaluation picture and the rich media content are stored in an associated mode, and the evaluation picture is pushed to a client side which opens a page where the rich media content is located, so that the client side displays the evaluation picture in the page;

the obtaining of the evaluation picture submitted by the second user for the rich media content includes: acquiring a picture drawn by a second user in a picture drawing area, and taking the picture as an evaluation picture submitted by the second user aiming at the rich media content;

after obtaining the evaluation picture submitted by the second user for the rich media content, the method further comprises the following steps: determining an evaluation attitude corresponding to the evaluation picture, and updating the number of users corresponding to the evaluation attitude;

pushing first push content corresponding to the number of users to a client side which opens a page where the rich media content is located, so that the client side displays the first push content in the page;

and obtaining the approval operation of a third user for the evaluation picture, determining the evaluation attitude corresponding to the evaluation picture, and updating the number of users corresponding to the evaluation attitude.

2. The method of claim 1, wherein obtaining a rating picture submitted by a second user for the rich media content further comprises:

and displaying at least one template picture, editing the selected template picture according to the operation of a second user after the second user selects the template picture, acquiring the edited template picture, and taking the edited template picture as an evaluation picture submitted by the second user aiming at the rich media content.

3. The method of claim 2, wherein the template picture corresponds to a human expression;

before the rich media content published by the first user is presented, the method further comprises the following steps:

receiving an uploaded template picture, determining a character expression corresponding to the template picture, and storing the template picture in a directory corresponding to the character expression;

the displaying of the at least one template picture comprises:

and determining the classification corresponding to the rich media content, selecting the template picture released to the rich media content from the catalogue corresponding to each character expression according to the template picture releasing strategy corresponding to the classification, and displaying the selected template picture.

4. The method of claim 1, wherein the first push content comprises at least one of the number of users, a proportion of the number of users to a total number of users who evaluate the rich media content, and a ranking of the number of users corresponding to all evaluation attitudes.

5. The method according to claim 1, wherein after obtaining an approval operation of a third user for the evaluation picture, determining an evaluation attitude corresponding to the evaluation picture, and updating a number of users corresponding to the evaluation attitude, the method further comprises:

pushing second push content to a client side which opens a page where the rich media content is located, so that the client side can display the second push content in the page, wherein the second push content comprises at least one of the number of users, the proportion of the number of users in the total number of users evaluating the rich media content, and the ranking of the number of users corresponding to all evaluation attitudes.

6. The method of claim 1, after obtaining a rating picture submitted by a second user for the rich media content, further comprising:

and sending a reminding message to the client side where the first user is located so as to remind the first user that the second user evaluates the rich media content issued by the first user.

7. The method according to claim 1, further comprising, after pushing the rating picture to a client that opens a page where the rich media content is located, so that the client presents the rating picture in the page:

and acquiring the approval operation of a third user for the evaluation picture, and sending a reminding message to the client where the second user is located so as to remind the second user that the third user approves the evaluation picture submitted by the second user.

8. The method according to claim 1, further comprising, before storing the rating picture in association with the rich media content and pushing the rating picture to a client that opens a page where the rich media content is located:

carrying out image recognition on the evaluation picture, and judging whether the recognized image content meets a preset rule or not;

if yes, triggering and executing the operation of performing associated storage on the evaluation picture and the rich media content and pushing the evaluation picture to a client side which opens a page where the rich media content is located;

and if not, deleting the evaluation picture.

9. The method according to claim 1, further comprising, before storing the rating picture in association with the rich media content and pushing the rating picture to a client that opens a page where the rich media content is located:

reading identification information corresponding to the rich media content carried in the evaluation picture;

and determining whether the rich media content is subscribed to a content comment service according to the identification information, if so, triggering to execute the operation of storing the evaluation picture and the rich media content in a correlation manner, and pushing the evaluation picture to a client side which opens a page where the rich media content is located.

10. An interactive rating device for rich media content, comprising:

the evaluation picture pushing module is used for storing the evaluation picture and the rich media content in an associated manner and pushing the evaluation picture to a client side which opens a page where the rich media content is located so that the client side can display the evaluation picture in the page;

the evaluation picture acquisition module is specifically configured to: acquiring a picture drawn by a second user in the picture drawing area, and taking the picture as an evaluation picture submitted by the second user aiming at the rich media content;

the device further comprises: the user number first updating module is used for determining the evaluation attitude corresponding to the evaluation picture and updating the user number corresponding to the evaluation attitude;

the information first display module is used for pushing the first push content corresponding to the number of the users to a client side which opens a page where the rich media content is located, so that the client side can display the first push content in the page;

and the second user number updating module is used for acquiring the approval operation of a third user for the evaluation picture, determining the evaluation attitude corresponding to the evaluation picture, and updating the number of users corresponding to the evaluation attitude.

11. An electronic device, comprising:

one or more processors;

a memory for storing one or more programs;

when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-9.

12. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 9.