CN112785341A - Sale settlement method and device for advertisement platform - Google Patents
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Abstract
The application discloses a sale settlement method and device for an advertisement platform. The sale settlement method for the advertisement platform comprises the steps of putting advertisement materials of to-be-put advertisements of commodities and website order placing codes to a plurality of sale websites, wherein the website order placing codes are generated by each sale website information and the order placing links of the commodities, and different sale websites correspond to different website order placing codes; after a user scans order placing codes of a website and places an order, recording the order placing behavior of the user; respectively associating the commodities with corresponding sales sites; according to the correlation, the sales volume of the commodity in different sales sites is counted; and carrying out sales settlement on each sales network according to the sales volume and the preset settlement rule. The advertisement sale settlement method and the advertisement sale settlement system solve the technical problem of single advertisement sale settlement mode.
Description
Technical Field
The application relates to the field of mobile internet advertisements, in particular to a sale settlement method and device for an advertisement platform.
Background
With the development of economy, the advertising industry is more and more rapidly developed. The advertisement settlement method in the related art is generally a bite price calculation. However, because the advertisement is delivered at different sales sites at a uniform advertisement settlement price, the advertisement settlement method cannot stimulate all the sites to promote related popularization, and the settlement method is single and has no innovation. Aiming at the problem of single advertisement sale settlement mode in the related technology, an effective solution is not provided at present.
Disclosure of Invention
The application mainly aims to provide a sale settlement method for an advertisement platform, so as to solve the problem of single advertisement sale settlement mode.
In order to achieve the purpose, the application provides a sale settlement method and device for an advertisement platform.
In a first aspect, the present application provides a sales settlement method for an advertising platform.
The sales settlement method for the advertisement platform according to the present application includes:
the method comprises the steps that advertisement materials of to-be-advertised commodities and network ordering codes are delivered to a plurality of sales network points, the network ordering codes are generated by information of each sales network point and ordering links of the commodities, and different sales network points correspond to different network ordering codes;
after a user scans order placing codes of a website and places an order, recording the order placing behavior of the user; respectively associating the commodities with corresponding sales sites;
according to the correlation, the sales volume of the commodity in different sales sites is counted;
and carrying out sales settlement on each sales network according to the sales volume and the preset settlement rule.
Further, before the advertisement material of the to-be-advertised commodity and the order placing code of the network points are placed to a plurality of sales network points, the method further comprises the following steps:
acquiring an ordering link of a commodity;
acquiring sales site information corresponding to an advertisement to be delivered, wherein the sales site information comprises sales site and point location information;
and generating a network point order code corresponding to each sales network point according to the information of each sales network point and the order link in sequence, wherein the network point order code is a two-dimensional code.
Further, the counting the sales volume of the commodity at different sales sites according to the association includes:
according to the correlation statistics, the sales volume of the commodity in different time periods of different sales points in a preset period is calculated; and/or
And counting the sales volume of the commodities at the sales sites of different areas in a preset period according to the association.
Further, the performing of the sales settlement for each sales site according to the sales volume and by combining with the preset settlement rule includes:
and carrying out sales settlement on each sales network according to preset settlement rules corresponding to different time periods based on the sales volume of the commodity in different time periods of the sales network.
Further, the performing of the sales settlement for each sales site according to the sales volume and by combining with the preset settlement rule includes:
and carrying out sales settlement on each sales network according to preset settlement rules corresponding to different areas based on the sales volume of the commodities in the sales network of the different areas.
Further, the performing of the sales settlement for each sales site according to the sales volume and by combining with the preset settlement rule includes:
and based on the sales of the sales sites in different regions and different time periods, carrying out sales settlement on each sales site according to preset settlement rules corresponding to different regions and different time periods.
Further, the sales amount includes a sales amount and a sales amount, and the preset settlement rule includes:
and settling according to the single fixed settlement amount or the sales volume.
In a second aspect, the present application provides a sales settlement apparatus for an advertising platform.
The sales settlement apparatus for an advertisement platform according to the present application includes:
the order placing code releasing module is used for releasing advertisement materials of the to-be-released advertisements of the commodities and order placing codes of the network points to a plurality of sales network points, the order placing codes of the network points are generated by information of each sales network point and order placing links of the commodities, and different sales network points correspond to different network point order placing codes;
the order correlation module is used for recording the order placing behavior of the user after the user scans the order placing codes of the website and places the order; respectively associating the commodities with corresponding sales sites;
the sales volume determining module is used for counting the sales volumes of the commodities at different sales sites according to the correlation;
and the sales settlement module is used for performing sales settlement on each sales website according to the sales volume and in combination with a preset settlement rule.
Further, the sale settlement apparatus for an advertisement platform further includes:
the link acquisition module is used for acquiring order placing links of commodities;
the system comprises a network information acquisition module, a network information acquisition module and a network information acquisition module, wherein the network information acquisition module is used for acquiring the information of the sales network corresponding to the advertisement to be delivered, and the information of the sales network comprises the information of the sales network and the point position;
and the network ordering code generating module is used for generating network ordering codes corresponding to each sales network according to the information of each sales network and the ordering links in sequence, wherein the network ordering codes are two-dimensional codes.
Further, the pin count determination module includes:
the time interval determining unit is used for counting sales volumes of the commodities in different time intervals of different sales points in a preset period according to the association; and/or
And the region determining unit is used for counting the sales volume of the commodity in different regions of the sales network within a preset period according to the association.
Further, the sales settlement module includes:
and the time interval settlement unit is used for carrying out sale settlement on each sale network point according to preset settlement rules corresponding to different time intervals on the basis of the sales volume of the commodity in different time intervals of the sale network point.
Further, the sales settlement module further includes:
and the regional settlement unit is used for carrying out sales settlement on each sales network according to preset settlement rules corresponding to different regions based on the sales volume of the commodity in the sales network of the different regions.
Further, the sales settlement module further includes:
and the time interval area combined settlement unit is used for carrying out sales settlement on each sales network point according to preset combined settlement rules corresponding to different areas and different time intervals on the basis of sales network points in different areas and sales volumes in different time intervals.
Further, the sales settlement module further includes:
and the preset settlement rule unit is used for settling according to the single fixed settlement amount or the sales volume.
In a third aspect, the present application provides a non-transitory computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the steps of the sales settlement method for an advertising platform provided in the first aspect.
In a fourth aspect, the present application provides an electronic device, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor executes the program to implement the steps of the sales settlement method for advertisement platform provided in the first aspect.
In the embodiment of the application, the method of putting the order placing codes of different distribution points to different sales distribution points is adopted, the order placing behavior of the user through the order placing codes of the distribution points is recorded, the order placing commodity and the sales distribution points are related, and the purpose of counting the sales volume of the commodity in different sales distribution points according to the association relation between the order placing commodity and the sales distribution points is achieved, so that the technical effect of carrying out sales settlement on different sales distribution points according to the sales volume is achieved, and the technical problem of single advertisement sales settlement mode is solved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, serve to provide a further understanding of the application and to enable other features, objects, and advantages of the application to be more apparent. The drawings and their description illustrate the embodiments of the invention and do not limit it. In the drawings:
FIG. 1 is a flow diagram illustrating a method for sales settlement for an advertising platform according to an embodiment of the present application;
fig. 2 is a block diagram showing a configuration of a sales settlement apparatus for an advertisement platform according to an embodiment of the present application;
FIG. 3 is a block diagram of an advertising platform according to an embodiment of the present application;
FIG. 4 is a block diagram of an electronic device according to an embodiment of the application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It should be understood that the data so used may be interchanged under appropriate circumstances such that embodiments of the application described herein may be used. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Furthermore, the terms "mounted," "disposed," "provided," "connected," and "sleeved" are to be construed broadly. For example, it may be a fixed connection, a removable connection, or a unitary construction; can be a mechanical connection, or an electrical connection; may be directly connected, or indirectly connected through intervening media, or may be in internal communication between two devices, elements or components. The specific meaning of the above terms in the present application can be understood by those of ordinary skill in the art as appropriate.
It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict. The present application will be described in detail below with reference to the embodiments with reference to the attached drawings.
According to an embodiment of the present application, there is provided a sales settlement method for an advertisement platform, as shown in fig. 1, the method including steps S1 to S4 as follows:
s1: and the advertisement material of the to-be-advertised commodity and the order placing codes of the network points are placed to a plurality of sales network points, the order placing codes of the network points are generated by information of each sales network point and order placing links of the commodity, and different sales network points correspond to different network point order placing codes.
When the sales outlets are used for advertising promotion, different outlet orders can be issued to different sales outlets, namely each sales outlet corresponds to a unique outlet order, and the function of thousands of shops and thousands of codes is achieved. But the ordering link of each commodity is the same, namely ordering codes of different websites of the same commodity enter the same commodity interface (such as a commodity detail page, a commodity ordering page and the like). For example, whether the user orders the commodity A through the order code a of the first sales network or orders the commodity A through the order code b of the second sales network, the user finally jumps to the order page of the commodity A.
S2: after a user scans order placing codes of a website and places an order, recording the order placing behavior of the user; and associating the commodities with corresponding sales sites respectively.
After the advertisement platform detects the ordering behavior of the user, in order to detect the order of the user at which website, the advertisement platform needs to determine the commodity ordering page entered by the ordering code of which website when the user enters according to the ordering behavior of the user, and then the advertisement platform can acquire the corresponding website information through the ordering code of the website, so that the corresponding website ordering code in the ordering behavior of the user needs to be recorded, and the corresponding sales website is acquired through the ordering code of the website and correlated. For example, after the advertisement platform detects the ordering behavior of the user, the advertisement platform obtains that the user orders the commodity a through an ordering code a of a website, and the ordering code a of the website corresponds to a first sales website, so that the user can purchase the commodity a at the first sales website.
S3: and counting the sales volume of the commodity in different sales sites according to the correlation.
Specifically, the "calculating sales volumes of the commodities at different sales sites according to the association" includes: according to the correlation statistics, the sales volume of the commodity in different time periods of different sales points in a preset period is calculated; and/or counting the sales volume of the commodities at the sales sites of different areas in a preset period according to the association.
After the sales network corresponding to the commodity is obtained, the operator can submit the total sales amount of the commodity to the corresponding sales network, and submit the total sales amount of the commodity and the total sales amount of the commodity to the corresponding sales network.
Illustratively, a first point of sale will sell 100 at a price of 30 dollars and a second point of sale will sell 40 at a price of 80 dollars. When an operator offers a corresponding sales site according to the sales amount of the commodity, if 1 piece of the commodity a is sold for 1 yuan, the first sales site may obtain 100 yuan (100 pieces of 1 yuan/piece of 100 yuan), and the second sales site may obtain 40 yuan. When the total sales of the commodity is extracted to the corresponding sales site, if each commodity a is sold with 5% according to the sales, the first sales site can obtain 150 yuan (30 yuan/100 yuan 5%: 150 yuan), and the second sales site can obtain 160 yuan. When an operator combines the total sales amount and the sales number of the commodities to corresponding points to carry out the extraction, if the commodity A is sold by more than 50, each commodity is extracted by 8% according to the sales amount, otherwise, the commodity A is extracted by 5%, the first point of sale is sold by more than 50, the commodity A is extracted by 8%, and the extraction can be carried out according to 240 yuan (30 yuan/100 yuan/8%: 240 yuan); the second point of sale does not sell more than 50 pieces, and the second point of sale is extracted according to 5% to obtain 160 yuan (80 yuan/40 yuan/5%: 160 yuan).
S4: and carrying out sales settlement on each sales network according to the sales volume and the preset settlement rule.
"the sales settlement is performed on each sales network according to the sales volume and in combination with the preset settlement rules", which includes any one of the following: based on the sales volume of the commodity in different time periods of the sales network, performing sales settlement on each sales network according to preset settlement rules corresponding to different time periods; based on the sales volume of the commodity in the sales sites of different areas, carrying out sales settlement on each sales site according to preset settlement rules corresponding to different areas; and based on the sales of the sales sites in different regions and different time periods, carrying out sales settlement on each sales site according to preset settlement rules corresponding to different regions and different time periods.
When an operator carries out sales settlement according to sales volume, three conditions occur, wherein one condition is that settlement is carried out on the contribution of a sales network point according to the time period of commodity ordering time and the settlement rule corresponding to the ordering time period; secondly, according to the region where the sales network site places the order of the commodity, the settlement of the withdrawal of the sales network site is carried out according to the settlement rule corresponding to the region where the sales network site is located; and thirdly, according to the time interval of the commodity ordering time and the region of the ordering sales network, and according to the settlement rules corresponding to the ordering time interval and the region of the sales network, the settlement of the offerings network is carried out together. The settlement rules corresponding to the three situations can be set by the operator or preset in the advertisement platform. Specifically, "sales amount" includes sales amount and sales amount, and "preset settlement rule" includes: and settling according to the single fixed settlement amount or the sales volume.
For example, a first sales point corresponds to a first sales region, a second sales point corresponds to a second sales region, and a user purchases 2 items of merchandise a in a first period of the first sales point and orders 5 items of the same merchandise a in a second period of the second sales point. Assuming that the settlement rule corresponding to the first time period is to sell a piece of money with 1 yuan, the settlement rule corresponding to the second time period is to sell a piece of money with 2 yuan, the settlement rule of the first sales network point is to sell a piece of money with 0.5 yuan, and the settlement rule of the second sales network point is to sell a piece of money with 1 yuan. If the operator settles the withdrawal of the sales site according to the settlement rule corresponding to the order placement period, the first sales site may obtain 2 yuan (2 pieces × 1 yuan/piece 2 yuan), and the second sales site may obtain 10 yuan. If the operator settles the withdrawal of the sales site according to the settlement rule corresponding to the region where the sales site is located, the first sales site may obtain the withdrawal of 1 yuan (2 pieces × 0.5 yuan/piece 1 yuan), and the second sales site may obtain the withdrawal of 5 yuan. If the operator performs the superposition settlement on the winnings of the sales network according to the settlement rules corresponding to the order placing time period and the settlement rules corresponding to the region where the sales network is located (namely, the winnings obtained by the settlement rules corresponding to the order placing time period and the winnings obtained by the settlement rules corresponding to the region where the sales network is located are the winnings finally obtained by the network); then the first point of sale may receive a bid of 3 (2 x 1/piece +2 x 0.5/piece 3) and the second point of sale may receive a bid of 15.
Further, before "advertisement material of a commodity to be advertised and a website order code are delivered to a plurality of sales websites", the method further includes:
acquiring an ordering link of a commodity; acquiring sales site information corresponding to an advertisement to be delivered, wherein the sales site information comprises sales site and point location information; and generating a network point order code corresponding to each sales network point according to the information of each sales network point and the order link in sequence, wherein the network point order code is a two-dimensional code.
As explained in the above step S1, the order placing link for each commodity is the same. When an advertiser places an advertisement, the advertiser can select a point of sale (such as a convenience store) where the advertiser wants to place the advertisement, and even can accurately select points in the point of sale (namely, each advertisement screen in the point of sale, such as an advertisement screen at the door of the convenience store, a secondary screen at a cash desk of the convenience store, and the like). The order code of each point of sale is unique, for example, the order code of the commodity A corresponding to the first point of sale is a, the order code of the commodity A corresponding to the first point of sale of the second point of sale is b1, and the order code of the commodity A corresponding to the second point of sale of the second point of sale is b 2. Whether the user scans the website order code a, website order code b1, or website order code b2, the user enters the order link for item a.
From the above description, it can be seen that the following technical effects are achieved by the present application:
in the embodiment of the application, the order placing code of different sales sites is put to different sales sites, the order placing behavior of the user through the order placing code of the sales sites is recorded, the order placing commodity and the sales sites are related, the purpose of counting the sales volume of the commodity in different sales sites according to the association relation between the order placing commodity and the sales sites is achieved, and therefore the technical effect of carrying out sales settlement on different sales sites according to the sales volume is achieved.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer-executable instructions and that, although a logical order is illustrated in the flowcharts, in some cases, the steps illustrated or described may be performed in an order different than presented herein.
According to an embodiment of the present application, there is also provided an apparatus 20 for implementing the above-mentioned sales settlement method for an advertisement platform, as shown in fig. 2, the sales settlement apparatus 20 for an advertisement platform includes:
the order placing code delivery module 201 is used for delivering advertisement materials of the to-be-delivered advertisements of the commodities and order placing codes of the network points to a plurality of sales network points, wherein the order placing codes of the network points are generated by information of each sales network point and order placing links of the commodities, and different sales network points correspond to different order placing codes;
the order association module 202 is used for recording the order placing behavior of the user after the user scans the order placing codes of the website and places the order; respectively associating the commodities with corresponding sales sites;
the sales volume determining module 203 is used for counting the sales volumes of the commodities at different sales sites according to the correlation;
and the sales settlement module 204 is used for performing sales settlement on each sales website according to the sales volume and in combination with preset settlement rules.
Further, the sales settlement apparatus 20 for an advertisement platform further includes:
the link acquisition module is used for acquiring order placing links of commodities;
the system comprises a network information acquisition module, a network information acquisition module and a network information acquisition module, wherein the network information acquisition module is used for acquiring the information of the sales network corresponding to the advertisement to be delivered, and the information of the sales network comprises the information of the sales network and the point position;
and the network ordering code generating module is used for generating network ordering codes corresponding to each sales network according to the information of each sales network and the ordering links in sequence, wherein the network ordering codes are two-dimensional codes.
Further, the sales determination module 203 includes:
the time interval determining unit is used for counting sales volumes of the commodities in different time intervals of different sales points in a preset period according to the association; and/or
And the region determining unit is used for counting the sales volume of the commodity in different regions of the sales network within a preset period according to the association.
Further, the sales settlement module 204 includes:
and the time interval settlement unit is used for carrying out sale settlement on each sale network point according to preset settlement rules corresponding to different time intervals on the basis of the sales volume of the commodity in different time intervals of the sale network point.
Further, the sales settlement module 204 further includes:
and the regional settlement unit is used for carrying out sales settlement on each sales network according to preset settlement rules corresponding to different regions based on the sales volume of the commodity in the sales network of the different regions.
Further, the sales settlement module 204 further includes:
and the time interval area combined settlement unit is used for carrying out sales settlement on each sales network point according to preset combined settlement rules corresponding to different areas and different time intervals on the basis of sales network points in different areas and sales volumes in different time intervals.
Further, the sales settlement module 204 further includes:
and the preset settlement rule unit is used for settling according to the single fixed settlement amount or the sales volume.
Specifically, the implementation of each module in this embodiment may refer to the related implementation in the method embodiment, and is not described again.
From the above description, it can be seen that the following technical effects are achieved by the present application:
in the embodiment of the application, the order placing code of different sales sites is put to different sales sites, the order placing behavior of the user through the order placing code of the sales sites is recorded, the order placing commodity and the sales sites are related, the purpose of counting the sales volume of the commodity in different sales sites according to the association relation between the order placing commodity and the sales sites is achieved, and therefore the technical effect of carrying out sales settlement on different sales sites according to the sales volume is achieved.
According to an embodiment of the present application, there is also provided an advertisement platform 30, as shown in fig. 3, the advertisement platform 30 includes: the system comprises a basic management module, an advertisement publishing module, an advertisement operating module and a wholesale distribution module.
Wherein, basic management module includes: the system is used for point location management, network point management, remote control, point location set management and user management;
the advertisement publishing module comprises: the system is used for order management, material auditing and advertisement management;
the advertisement operation module includes: the method is used for passenger flow detection, exposure rate, delivery statistics and equipment detection;
the wholesale distribution module comprises: for managing the commodity library, wholesale orders, online payment, settlement sharing (for implementing the above-described sales settlement apparatus 20 for the advertisement platform), and real-time cash withdrawal.
Further, the advertisement Platform 30 is wirelessly connected to a DSP Platform 31(Demand-Side Platform), a 17g/19g main board 32, a large screen apk33, a sub-screen plug-in 34, and an APP35(Application program), respectively. Optionally, the wireless connection may be WiFi, 4G mobile network, bluetooth, or the like, which is not limited herein.
The DSP platform 31 is a platform used by an external third party (i.e. an advertiser) when there is an advertisement delivery demand. For example, when an advertiser needs to perform advertisement delivery, the advertisement delivery requirement sent by the DSP platform 31 (for example, kyotong) is received by the advertisement platform 30 and the advertisement delivery requirement sent by the DSP platform 31 is received by the advertisement platform 30, and the advertiser can select a corresponding delivery device on the advertisement platform 30;
the 17g/19g mainboard 32 is a firmware mainboard of a launching device and/or an advertisement large screen;
the large screen apk33 is an application installed in a delivery device and/or an advertisement large screen, and is generally applied to the scene of an outdoor square, and is used for receiving an advertisement plan (i.e. an advertisement playing plan, such as the playing time and frequency of the advertisement) and an advertisement to be pushed by the advertisement platform 30, so that the delivery device and/or the advertisement large screen delivers the advertisement to be pushed;
the sub-screen plug-in 34 is an application installed on the sub-screen of the cash register, and is generally applied to the scenes of convenience stores, and is used for receiving an advertisement plan (i.e. an advertisement playing plan, such as the playing time and frequency of the advertisement) pushed by the advertisement platform 30 and an advertisement to be pushed, so that the sub-screen can put the advertisement to be pushed to the client who is settling;
the APP35 is a mobile phone application and mainly faces to an advertiser who puts advertisements, and the APP35 has functions of selecting points (equivalent to the above-mentioned putting equipment and/or advertisement large screen) for putting advertisements and editing materials of the advertisements to be put; after the advertiser uploads the advertisement material of the advertisement to be delivered through the APP35, the advertisement platform 30 checks the advertisement material, after the advertisement platform 30 checks that the advertisement is passed and the advertiser pays the cost of advertisement delivery through the APP35, the advertisement platform 30 sends the advertisement material that is passed through to the advertisement delivery point that the advertiser selects.
Embodiments of the present invention provide a non-transitory computer readable storage medium having stored thereon a computer program that, when executed by a processor, performs the steps of a sales settlement method for an advertising platform. Examples include: the method comprises the steps that advertisement materials of to-be-advertised commodities and network ordering codes are delivered to a plurality of sales network points, the network ordering codes are generated by information of each sales network point and ordering links of the commodities, and different sales network points correspond to different network ordering codes; after a user scans order placing codes of a website and places an order, recording the order placing behavior of the user; respectively associating the commodities with corresponding sales sites; according to the correlation, the sales volume of the commodity in different sales sites is counted; and carrying out sales settlement on each sales network according to the sales volume and the preset settlement rule.
Fig. 4 is a block diagram of an electronic device according to an embodiment of the present invention, and as shown in fig. 4, the electronic device includes: a processor 401, a memory 402, and a bus 403;
the processor 401 and the memory 402 respectively complete communication with each other through the bus 403; the processor 401 is configured to call program instructions in the memory 402 to execute the sales settlement method for the advertisement platform provided by the above embodiment, for example, including: the method comprises the steps that advertisement materials of to-be-advertised commodities and network ordering codes are delivered to a plurality of sales network points, the network ordering codes are generated by information of each sales network point and ordering links of the commodities, and different sales network points correspond to different network ordering codes; after a user scans order placing codes of a website and places an order, recording the order placing behavior of the user; respectively associating the commodities with corresponding sales sites; according to the correlation, the sales volume of the commodity in different sales sites is counted; and carrying out sales settlement on each sales network according to the sales volume and the preset settlement rule.
It will be apparent to those skilled in the art that the modules or steps of the present application described above may be implemented by a general purpose computing device, they may be centralized on a single computing device or distributed across a network of multiple computing devices, and they may alternatively be implemented by program code executable by a computing device, such that they may be stored in a storage device and executed by a computing device, or fabricated separately as individual integrated circuit modules, or fabricated as a single integrated circuit module from multiple modules or steps. Thus, the present application is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present application and is not intended to limit the present application, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, improvement and the like made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (10)
1. A method for accounting sales for an advertising platform, comprising:
the method comprises the steps that advertisement materials of to-be-advertised commodities and network ordering codes are delivered to a plurality of sales network points, the network ordering codes are generated by information of each sales network point and ordering links of the commodities, and different sales network points correspond to different network ordering codes;
after a user scans order placing codes of a website and places an order, recording the order placing behavior of the user; respectively associating the commodities with corresponding sales sites;
according to the correlation, the sales volume of the commodity in different sales sites is counted;
and carrying out sales settlement on each sales network according to the sales volume and the preset settlement rule.
2. The sales settlement method for an advertisement platform according to claim 1, wherein before the advertisement material of the goods to be advertised and the site order code are delivered to a plurality of sales sites, the method further comprises:
acquiring an ordering link of a commodity;
acquiring sales site information corresponding to an advertisement to be delivered, wherein the sales site information comprises sales site and point location information;
and generating a network point order code corresponding to each sales network point according to the information of each sales network point and the order link in sequence, wherein the network point order code is a two-dimensional code.
3. The method of claim 1, wherein the counting the sales of the goods at different points of sale according to the association comprises:
according to the correlation statistics, the sales volume of the commodity in different time periods of different sales points in a preset period is calculated; and/or
And counting the sales volume of the commodities at the sales sites of different areas in a preset period according to the association.
4. The method for settling sales of an advertisement platform according to claim 3, wherein the settling the sales of each sales site according to the sales amount and in combination with a preset settlement rule comprises:
and carrying out sales settlement on each sales network according to preset settlement rules corresponding to different time periods based on the sales volume of the commodity in different time periods of the sales network.
5. The method for settling sales of an advertisement platform according to claim 3, wherein the settling the sales of each sales site according to the sales amount and in combination with a preset settlement rule comprises:
and carrying out sales settlement on each sales network according to preset settlement rules corresponding to different areas based on the sales volume of the commodities in the sales network of the different areas.
6. The method for settling sales of an advertisement platform according to claim 3, wherein the settling the sales of each sales site according to the sales amount and in combination with a preset settlement rule comprises:
and based on the sales of the sales sites in different regions and different time periods, carrying out sales settlement on each sales site according to preset settlement rules corresponding to different regions and different time periods.
7. The sales settlement method for an advertisement platform according to claim 1, wherein the sales amount includes a sales amount and a sales amount, and the preset settlement rule includes:
and settling according to the single fixed settlement amount or the sales volume.
8. A sales settlement apparatus for an advertisement platform, comprising:
the order placing code releasing module is used for releasing advertisement materials of the to-be-released advertisements of the commodities and order placing codes of the network points to a plurality of sales network points, the order placing codes of the network points are generated by information of each sales network point and order placing links of the commodities, and different sales network points correspond to different network point order placing codes;
the order correlation module is used for recording the order placing behavior of the user after the user scans the order placing codes of the website and places the order; respectively associating the commodities with corresponding sales sites;
the sales volume determining module is used for counting the sales volumes of the commodities at different sales sites according to the correlation;
and the sales settlement module is used for performing sales settlement on each sales website according to the sales volume and in combination with a preset settlement rule.
9. A computer-readable storage medium storing computer instructions for causing a computer to execute the sales settlement method for an advertisement platform according to any one of claims 1 to 7.
10. An electronic device, comprising: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores a computer program executable by the at least one processor, the computer program being executable by the at least one processor to cause the at least one processor to perform the sales settlement method for an advertising platform of any one of claims 1-7.
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| CN202110115312.7A CN112785341A (en) | 2021-01-27 | 2021-01-27 | Sale settlement method and device for advertisement platform |
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