CN112613907A - Method and system for quickly matching marketing campaign products meeting user conditions - Google Patents
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Abstract
The invention discloses a method and a system for quickly matching marketing activity products meeting user conditions, wherein the method comprises the following steps: acquiring session information of a requesting user and an operation work number according to a received marketing activity query request; acquiring current ordering tariff information of a user from a distributed cache, and acquiring a marketing activity list and corresponding activity configuration information; constructing a current ordering marketing activity set of the user according to the acquired information; and acquiring a marketing activity code to be handled by the current user according to the session information, verifying a sales rule corresponding to the marketing activity code based on the current ordered marketing activity set of the user according to the service scene and the attribution of the marketing activity code, and generating a marketing activity matching result according to the sales rule verification result and feeding back the marketing activity matching result to the current user. By the technical scheme, the efficiency of accepting user services is greatly improved, the use experience of users is improved, and the maintainability of the system is improved.
Description
Technical Field
The invention relates to the technical field of business support, in particular to a method for quickly matching marketing campaign products meeting user conditions and a system for quickly matching marketing campaign products meeting user conditions.
Background
At present, three operators in China need to visually discriminate character descriptions in marketing activity files provided by external departments such as groups, markets and the like in a tariff configuration system, classify the character descriptions, manually input and configure the character descriptions in real time, and in the configuration process, a selected template is not necessarily the optimal mode for the scheme character understanding combined with the current situation of the system.
The marketing campaign configuration system of the domestic telecom operator at present can configure the marketing campaign to be released with the rules of each dimension, such as sales area, sales channel, sales quantity, job number right root, various types of sales rules, user information condition restriction, etc., when dealing with the relevant product business for the effect department, it is necessary to inquire whether there is a marketing campaign corresponding to the appropriate product, at this time, it is necessary to select the marketing campaign related to the business in the system to deal with, at this time, there are three situations:
1. when the marketing campaign is transacted, the sales rules of all dimensions configured for the marketing campaign are verified, the verification is not passed, the user is informed that the transaction condition is not met, and when the user transacts other businesses and meets the condition, the marketing campaign is transacted and other conditions may be verified again. This repetitive operation suggests a very poor experience.
2. When the marketing campaign is handled, the sales verification rules of the marketing campaign are all displayed at one time, but the dimensions of the sales rules are more, and the difference between the systems is larger if the system can concentrate all the rules to one point for verification and return to each system. Further, even if the return is for the campaign only, it is known that a point-in-sight is required to not be able to handle the marketing campaign.
3. The technology similar to the marketing recommendation system in the current telecommunication operation system can realize batch verification and then push of marketing activities. However, the technology is based on background asynchronous screening, and only recommends sending short messages. And the user needs to be handled in real time in the service handling foreground, and the response is returned within 3-5 seconds.
Disclosure of Invention
Aiming at the problems, the invention provides a method and a system for quickly matching marketing activity products meeting user conditions, which quickly screen out a product list of all marketing activities meeting the user handling conditions through information collected in distributed cache and session information of a request user, thereby greatly improving the efficiency of handling user services, avoiding long-time waiting or frequent selection operation processes of the user, improving the use experience of the user, improving the rule configurability of the system by depending on a micro-service structure, finishing the arrangement and development of marketing activity sales rules under the condition of little influence on a main program, improving the maintainability of the system and shortening the sales rule development period.
In order to achieve the above object, the present invention provides a method for quickly matching a marketing campaign product meeting user conditions, comprising: acquiring session information of a requesting user and an operation work number which provide the marketing activity query request according to the received marketing activity query request; acquiring pre-acquired current user ordering tariff information from a distributed cache, and acquiring a marketing activity list and corresponding activity configuration information; constructing a current ordering marketing activity set of the user according to the acquired information; acquiring a marketing activity code to be handled by a current user according to the session information, and verifying a sales rule corresponding to the marketing activity code based on a current ordered marketing activity set of the user according to a service scene and a home location of the marketing activity code; and generating a marketing activity matching result according to the sales rule verification result of the current user corresponding to the marketing activity, and feeding the marketing activity matching result back to the current user.
In the above technical solution, preferably, the specific process of obtaining the marketing campaign code to be dealt with by the current user according to the session information adopts multi-thread concurrent operation, the campaign obtained by obtaining the marketing campaign code from the session information is placed in a thread queue, and the thread pool provides threads and executes a processing process according to the thread queue.
In the above technical solution, preferably, the obtaining of the pre-collected current subscription tariff information of the user and the obtaining of the marketing campaign list and the corresponding campaign configuration information from the distributed cache specifically includes: the distributed cache is stored with a marketing activity set and activity configuration information, in a data structure of the marketing activity set, a key value is home location coding, region coding and east-way type coding, a value is activity coding, main tariff coding in the activity, activity type coding, target customer group identification and activity authority, in a data structure of the activity configuration information, the key value is marketing activity coding, and the value is a character string containing marketing activity configuration information, rule information and gear list information corresponding to the marketing activity coding; and acquiring the tariff information of the current ordering marketing activity of the current user, a list of the current ordering marketing activity and activity configuration information of the current ordering marketing activity in the distributed cache according to the user code of the requesting user.
In the foregoing technical solution, preferably, the generating a marketing campaign matching result according to the sales rule verification result of the marketing campaign corresponding to the current user and feeding back the marketing campaign matching result to the current user specifically includes: according to the sales rule check result, respectively listing the marketing activity code and corresponding information to be handled by the current user into a marketing activity check passing set or a marketing activity check not passing set; and sending the integrated result that the marketing activity check passes the set and the marketing activity check fails the set to the current user.
In the above technical solution, preferably, the data in the distributed cache is executed by the background process at regular time, the process processing is allocated according to the structure characteristics of the marketing campaign data and the attribution, and the threads are started to process one by one when the campaign reaches the preset number.
The invention also provides a system for quickly matching marketing campaign products meeting the user conditions, and a method for quickly matching marketing campaign products meeting the user conditions, which is provided by any one of the technical schemes and comprises the following steps: the system comprises a session acquisition module, a marketing activity query module and a marketing activity query module, wherein the session acquisition module is used for acquiring session information of a request user and an operation work number which provide the marketing activity query request according to a received marketing activity query request; the data acquisition module is used for acquiring pre-acquired current user ordering tariff information from the distributed cache and acquiring a marketing activity list and corresponding activity configuration information; the set construction module is used for constructing a current ordering marketing activity set of the user according to the acquired information; the rule checking module is used for acquiring a marketing activity code to be handled by a current user according to the session information, and checking a sales rule corresponding to the marketing activity code based on a current ordered marketing activity set of the user according to a service scene and a home location of the marketing activity code; and the result feedback module is used for generating a marketing activity matching result according to the sales rule verification result of the marketing activity corresponding to the current user and feeding the marketing activity matching result back to the current user.
In the above technical solution, preferably, the specific process of obtaining the marketing campaign code to be dealt with by the current user according to the session information adopts multi-thread concurrent operation, the campaign obtained by obtaining the marketing campaign code from the session information is placed in a thread queue, and the thread pool provides threads and executes a processing process according to the thread queue.
In the above technical solution, preferably, a marketing campaign set and campaign configuration information are stored in the distributed cache, and in a data structure of the marketing campaign set, a key value is home encoding + region encoding + east-way type encoding, a value is campaign encoding + main tariff encoding in a campaign + campaign type encoding + target customer group identification + campaign authority, and in a data structure of the campaign configuration information, the key value is marketing campaign encoding, and the value is a character string including marketing campaign configuration information, rule information, and gear list information corresponding to the marketing campaign encoding; the data acquisition module is specifically configured to: and acquiring the tariff information of the current ordering marketing activity of the current user, a list of the current ordering marketing activity and activity configuration information of the current ordering marketing activity in the distributed cache according to the user code of the requesting user.
In the foregoing technical solution, preferably, the result feedback module is specifically configured to: according to the sales rule check result, respectively listing the marketing activity code and corresponding information to be handled by the current user into a marketing activity check passing set or a marketing activity check not passing set; and sending the integrated result that the marketing activity check passes the set and the marketing activity check fails the set to the current user.
In the above technical solution, preferably, the data in the distributed cache is executed by the background process at regular time, the process processing is allocated according to the structure characteristics of the marketing campaign data and the attribution, and the threads are started to process one by one when the campaign reaches the preset number.
Compared with the prior art, the invention has the beneficial effects that: through the information collected in the distributed cache and the session information of the requesting user, a product list of all marketing activities meeting the user handling conditions is quickly screened out, so that the efficiency of handling user services is greatly improved, long-time waiting or frequent selection operation processes of the user are avoided, the use experience of the user is improved, the rule configurability of the system is improved by relying on a micro-service structure, the arrangement and development of marketing activity marketing rules can be completed under the condition of extremely small influence on a main program, the maintainability of the system is improved, and the marketing rule development period is shortened.
Drawings
FIG. 1 is a schematic diagram of a method for quickly matching marketing campaign products that meet user criteria in accordance with one embodiment of the present invention;
FIG. 2 is a block diagram illustrating the structure of a system for quickly matching marketing campaign products that meet user criteria in accordance with an embodiment of the present invention.
In the drawings, the correspondence between each component and the reference numeral is:
11. the system comprises a session acquisition module, 12 a data acquisition module, 13 a set construction module, 14 a rule checking module and 15 a result feedback module.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, but not all, embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, are within the scope of the present invention.
The invention is described in further detail below with reference to the attached drawing figures:
as shown in fig. 1, a method for quickly matching marketing campaign products meeting user conditions according to the present invention comprises: acquiring session information of a requesting user and an operation work number which provide the marketing campaign query request according to the received marketing campaign query request; acquiring pre-acquired current user ordering tariff information from a distributed cache, and acquiring a marketing activity list and corresponding activity configuration information; constructing a current ordering marketing activity set of the user according to the acquired information; acquiring a marketing activity code to be handled by a current user according to the session information, and verifying a sales rule corresponding to the marketing activity code based on a current ordered marketing activity set of the user according to a service scene and a home location of the marketing activity code; and generating a marketing activity matching result according to the sales rule verification result of the marketing activity corresponding to the current user, and feeding the marketing activity matching result back to the current user.
In the embodiment, the product lists of all marketing activities meeting the user handling conditions are quickly screened out through the information collected in the distributed cache and the session information of the requesting user, so that the efficiency of handling user services is greatly improved, long-time waiting or frequent selection operation processes of the user are avoided, the use experience of the user is improved, the rule configurability of the system is improved by relying on a micro-service structure, the arrangement and development of marketing activity marketing rules can be completed under the condition of extremely small influence on a main program, the maintainability of the system is improved, and the marketing rule development period is shortened.
In the above embodiment, preferably, a specific process of the marketing campaign code to be handled by the current user is obtained according to the session information, a multi-thread concurrent operation is adopted, the campaign of the marketing campaign code obtained by the session information is placed in a thread queue, and the thread pool provides threads and executes a processing process according to the thread queue.
In the above embodiment, preferably, the obtaining of the pre-collected current subscription tariff information of the user and the obtaining of the marketing campaign list and the corresponding campaign configuration information from the distributed cache specifically includes: the distributed cache stores a marketing activity set and activity configuration information, in a data structure of the marketing activity set, a key value is home location coding, area coding and east-way type coding, a value is activity coding, main tariff coding in the activity, activity type coding, target customer group identification and activity permission, in a data structure of the activity configuration information, the key value is marketing activity coding, and the value is a character string containing marketing activity configuration information, rule information and gear list information corresponding to the marketing activity coding; and acquiring the tariff information of the current ordering marketing activity of the current user, a list of the current ordering marketing activity and activity configuration information of the current ordering marketing activity in the distributed cache according to the user code of the requesting user.
In the foregoing embodiment, preferably, the generating a marketing campaign matching result according to the sales rule verification result of the marketing campaign corresponding to the current user and feeding back the marketing campaign matching result to the current user specifically includes: according to the sales rule check result, respectively listing the marketing activity code and corresponding information to be handled by the current user into a marketing activity check passing set or a marketing activity check not passing set; and sending the integrated result that the marketing activity check passes the set and the marketing activity check fails the set to the current user.
In the above embodiment, preferably, the data in the distributed cache is executed by the background process at regular time, the process processing is allocated according to the structure characteristics of the marketing activity data and the attribution, and the threads are started to process item by item when the activity reaches the preset number.
According to the method for quickly matching marketing campaign products meeting the user conditions provided by the embodiment, specifically, in order to improve the campaign matching efficiency in business management, the marketing campaign selling rules are subjected to a marketing campaign collection of a separate collection system:
the issuing information of the sales region, the sales channel, the attribution place city and the like is taken as a condition, and all query results are exhausted in the system and stored in the redis cache. And storing information such as marketing activity codes, main tariff codes, activity type codes, target customer group identifications, activity authority codes and the like in the marketing activity set. And collecting all marketing activity configuration information, and storing all configuration information of the activities by using the activity codes as key values.
The data acquisition is executed by a background timing process, processes are distributed according to provinces and cities according to the data structure characteristic of the marketing activity, the data processing is carried out on the acquired data in each process, thread processing is distributed according to the data quantity, and the processed data are written into a cache. Preferably, the thread allocation starts a thread process when the number of activities reaches 1000, and the processing logic obtains the basic configuration information of the activities for each activity code in the activity list, and obtains the necessary configuration information such as the tariff code, gear list, authority code, etc. in the activities and combines the obtained configuration information with the activity codes to form a set write cache.
The collected data is divided into two categories:
one is marketing activity issuing and publishing set, the data structure stored in the cache is key value of home city code + region code + east channel type code, the value is activity code set, and the activity code is activity code + main tariff code + activity type code + target customer group identification + activity authority contained in the activity code + activity;
the other type is activity configuration information, the key value is marketing activity coding, the value is a character string of a json lattice test, and the structure comprises all configuration information, rule information, gear list information and the like of the activity. And the configuration information of the activity gear, the key value is marketing gear code, the vaule is character string of json lattice test, and the structure comprises all configuration information, rule information and the like of the activity.
The salesman transacting business in the business hall uses the operation work number to transact business for the user, after logging in user information, the system obtains basic information such as the cost information of the currently ordered product, the cost consumption information, the user attributive target customer group identification, the user code and the like of the user, and stores and caches all the ordering information spelling character strings of the user as values by taking the user code as key.
When a user enters a marketing activity service acceptance function page, session information of the application user and the operation work number is obtained, wherein the session information comprises information such as work number codes, attributive places and cities, attributive channel types, areas where the application user and the operation work number belong, user codes and the like. And forming a key value according to the home city of the job number, the channel type and the region code of the job number, and obtaining the activity list from the cache. And then according to the user code, obtaining information such as product charge information, account information, target customer group identification and the like in the current system of the user from the cache.
And (3) putting the activity list information obtained from the cache into a queue, obtaining a thread from a thread pool, taking an activity from the queue for screening calculation, initializing a default thread number (the thread number can be configured) when the thread pool starts the project, and if the total number of the processed activities is too large, increasing the threads in the thread pool according to a rule.
And obtaining a sales rule check corresponding to the activity class aiming at the obtained marketing activity code and type information in each thread, wherein the sales rule of the marketing activity comprises an in-transit ticket check, a user state check, a cost check, a tariff information check, a terminal information check, a customer collecting information check and the like, the check rules are different under different business scenes, and the business rules required by different provinces are different. And configuring the verification service which needs to execute the sales rule according to the province of the current system, the type of the activity acceptance channel and the work number authority information, and loading the configuration information into a cache. And checking the service list in the thread according to the information rules, and executing the service list in the thread in sequence. And each rule checks the result record and returns the execution result to the main process. And after all the activities in the queue are executed, the main process returns the execution result of each thread to the calling party, and returns the screened marketing activity check passing set, the marketing activity check failing set and the check failing reason.
Based on the method for quickly matching the marketing campaign products meeting the user conditions, the marketing campaign products meeting the user handling conditions are matched and provided for the service system of the telecom operator in real time, the efficiency of handling the marketing campaign services is improved, marketing campaign sale rule configuration is provided, the rule configurability of the system is improved by means of the micro-service structure of the system, the arrangement and development of the marketing campaign sale rules are completed under the condition of extremely small influence on the main program, the system maintainability is improved, and the rule development period is shortened.
As shown in fig. 2, the present invention further provides a system for quickly matching marketing campaign products meeting the user conditions, and the method for quickly matching marketing campaign products meeting the user conditions, which is provided in any of the above embodiments, includes: the session obtaining module 11 is configured to obtain session information between a requesting user who makes a marketing campaign query request and an operation job number according to the received marketing campaign query request; the data acquisition module 12 is used for acquiring pre-acquired current subscription tariff information of the user from the distributed cache, and acquiring a marketing activity list and corresponding activity configuration information; the set construction module 13 is used for constructing a current ordering marketing activity set of the user according to the acquired information; the rule checking module 14 is used for acquiring the marketing activity code to be handled by the current user according to the session information, and checking the sales rule corresponding to the marketing activity code based on the current ordered marketing activity set of the user according to the service scene and the attribution of the marketing activity code; and the result feedback module 15 is configured to generate a marketing activity matching result according to the sales rule verification result of the marketing activity corresponding to the current user, and feed the marketing activity matching result back to the current user.
In this embodiment, the system applies the method for quickly matching marketing campaign products meeting the user conditions proposed in any of the above embodiments, and the functions implemented by the modules correspond to the steps in the above method, which is not described herein again.
In the above embodiment, preferably, a specific process of the marketing campaign code to be handled by the current user is obtained according to the session information, a multi-thread concurrent operation is adopted, the campaign of the marketing campaign code obtained by the session information is placed in a thread queue, and the thread pool provides threads and executes a processing process according to the thread queue.
In the above embodiment, preferably, a marketing campaign set and campaign configuration information are stored in the distributed cache, in a data structure of the marketing campaign set, a key value is home encoding + region encoding + east-way type encoding, a value is campaign encoding + main tariff encoding in a campaign + campaign type encoding + target customer group identification + campaign authority, in a data structure of the campaign configuration information, the key value is marketing campaign encoding, and the value is a character string including marketing campaign configuration information, rule information, and gear list information corresponding to the marketing campaign encoding; the data obtaining module 12 is specifically configured to: and acquiring the tariff information of the current ordering marketing activity of the current user, a list of the current ordering marketing activity and activity configuration information of the current ordering marketing activity in the distributed cache according to the user code of the requesting user.
In the above embodiment, preferably, the result feedback module 15 is specifically configured to: according to the sales rule check result, respectively listing the marketing activity code and corresponding information to be handled by the current user into a marketing activity check passing set or a marketing activity check not passing set; and sending the integrated result that the marketing activity check passes the set and the marketing activity check fails the set to the current user.
In the above embodiment, preferably, the data in the distributed cache is executed by the background process at regular time, the process processing is allocated according to the structure characteristics of the marketing activity data and the attribution, and the threads are started to process item by item when the activity reaches the preset number.
The above is only a preferred embodiment of the present invention, and is not intended to limit the present invention, and various modifications and changes will occur to those skilled in the art. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. A method for quickly matching a marketing campaign product that meets user criteria, comprising:
acquiring session information of a requesting user and an operation work number which provide the marketing activity query request according to the received marketing activity query request;
acquiring pre-acquired current user ordering tariff information from a distributed cache, and acquiring a marketing activity list and corresponding activity configuration information;
constructing a current ordering marketing activity set of the user according to the acquired information;
acquiring a marketing activity code to be handled by a current user according to the session information, and verifying a sales rule corresponding to the marketing activity code based on a current ordered marketing activity set of the user according to a service scene and a home location of the marketing activity code;
and generating a marketing activity matching result according to the sales rule verification result of the current user corresponding to the marketing activity, and feeding the marketing activity matching result back to the current user.
2. The method of claim 1, wherein the specific process of obtaining the marketing campaign code to be processed by the current user according to the session information adopts a multi-thread concurrent operation, the marketing campaign code obtained by the session information is placed in a thread queue, and the thread pool provides threads and executes a processing process according to the thread queue.
3. The method of claim 1, wherein the step of obtaining pre-collected current subscription tariff information of the user and obtaining a marketing campaign list and corresponding campaign configuration information from the distributed cache comprises:
the distributed cache is stored with a marketing activity set and activity configuration information, in a data structure of the marketing activity set, a key value is home location coding, region coding and east-way type coding, a value is activity coding, main tariff coding in the activity, activity type coding, target customer group identification and activity authority, in a data structure of the activity configuration information, the key value is marketing activity coding, and the value is a character string containing marketing activity configuration information, rule information and gear list information corresponding to the marketing activity coding;
and acquiring the tariff information of the current ordering marketing activity of the current user, a list of the current ordering marketing activity and activity configuration information of the current ordering marketing activity in the distributed cache according to the user code of the requesting user.
4. The method of claim 1, wherein the step of generating a marketing campaign matching result according to the sales rule check result of the marketing campaign corresponding to the current user and feeding back the marketing campaign matching result to the current user specifically comprises:
according to the sales rule check result, respectively listing the marketing activity code and corresponding information to be handled by the current user into a marketing activity check passing set or a marketing activity check not passing set;
and sending the integrated result that the marketing activity check passes the set and the marketing activity check fails the set to the current user.
5. The method of claim 3, wherein the data in the distributed cache is executed periodically by a background process, the process processing is distributed according to attribution based on the structural characteristics of the marketing data, and the threads are started to process item by item when the number of the marketing data reaches a preset number.
6. A system for rapidly matching a marketing campaign product meeting user criteria, applying the method of rapidly matching a marketing campaign product meeting user criteria of any one of claims 1 to 5, comprising:
the system comprises a session acquisition module, a marketing activity query module and a marketing activity query module, wherein the session acquisition module is used for acquiring session information of a request user and an operation work number which provide the marketing activity query request according to a received marketing activity query request;
the data acquisition module is used for acquiring pre-acquired current user ordering tariff information from the distributed cache and acquiring a marketing activity list and corresponding activity configuration information;
the set construction module is used for constructing a current ordering marketing activity set of the user according to the acquired information;
the rule checking module is used for acquiring a marketing activity code to be handled by a current user according to the session information, and checking a sales rule corresponding to the marketing activity code based on a current ordered marketing activity set of the user according to a service scene and a home location of the marketing activity code;
and the result feedback module is used for generating a marketing activity matching result according to the sales rule verification result of the marketing activity corresponding to the current user and feeding the marketing activity matching result back to the current user.
7. The system for quickly matching marketing campaign products meeting the user's criteria of claim 6, wherein the specific process of obtaining the marketing campaign code to be run by the current user based on the session information employs a multi-thread concurrent operation, and places the campaign code obtained from the session information into a thread queue, and the thread pool provides threads and executes a processing process based on the thread queue.
8. The system for quickly matching a marketing campaign product that meets the user's criteria of claim 6, wherein:
the distributed cache is stored with a marketing activity set and activity configuration information, in a data structure of the marketing activity set, a key value is home location coding, region coding and east-way type coding, a value is activity coding, main tariff coding in the activity, activity type coding, target customer group identification and activity authority, in a data structure of the activity configuration information, the key value is marketing activity coding, and the value is a character string containing marketing activity configuration information, rule information and gear list information corresponding to the marketing activity coding;
the data acquisition module is specifically configured to: and acquiring the tariff information of the current ordering marketing activity of the current user, a list of the current ordering marketing activity and activity configuration information of the current ordering marketing activity in the distributed cache according to the user code of the requesting user.
9. The system for quickly matching a marketing campaign product that meets the user's criteria of claim 6, wherein the results feedback module is specifically configured to:
according to the sales rule check result, respectively listing the marketing activity code and corresponding information to be handled by the current user into a marketing activity check passing set or a marketing activity check not passing set;
and sending the integrated result that the marketing activity check passes the set and the marketing activity check fails the set to the current user.
10. The system for quickly matching marketing campaign products meeting user criteria of claim 8, wherein the data in the distributed cache is executed periodically by a background process, the process processing is assigned according to attribution based on structural characteristics of the marketing campaign data, and threads are started to process one by one when the campaign reaches a preset number.
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